Alexandros Papaspyridis

Innovation in services: IPTV
Alexandros C. Papaspyridis
General Manager Commercial Affairs
VIVODI Telecom
Email: apapaspyridis@vivodi.gr
Dr. Alexandros Papaspyridis
Vivodi Telecom: From Vision to Delivery
• Founding: Video, Voice, Data, Internet
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•
•
•
•
•
•
1st LLU deployment
1st Double-play (DSLphone)
1st ADSL2+
optical fibre MAN
triple-play pilot
IPTV/VoD
FMC
Q1/01 Q3/02 Q3/04 Q2/05 Q3/05 Q3/06 Q2/07 . . .
Dr. Alexandros Papaspyridis
Innovation in services
Technology
Know-how
IP
Apps
Billing
Front-end
Back-end
Applications &
Devices
+
Backbone
Bandwidth & QoS
+
Access
Bandwidth
Dr. Alexandros Papaspyridis
Marketing
Know-how
Innovation in services
Telephony
Phone
Internet
PC
IPTV (SD-HD)
TV
Tele-x
all appliances
SDH/PDH
IP
IP
IP
Copper
Copper
Copper/Fibre
Fibre
POTS/ISDN
64/128 Kbps
ADSL
2+ Mbps
5 – 30 Mbps
20+ Mbps
< 2000
Dr. Alexandros Papaspyridis
2000-2005
2006-2012
2010+
Drivers
• Speed
• IP-Internet
Dr. Alexandros Papaspyridis
Impact
•
•
•
•
New networks
New systems
New services
New customer values
Telco re-invention
• Technology shift
– From over-engineered single-vendor voice to
multiservice best-of-breed NGN
• Systems shift
– Multiparameter service configuration & interrelationship
– CPE/LAN support
• Services shift
– From connectivity to entertainment
– From fixed vs mobile to everywhere
• Marketing shift
– From tariff management to lifestyle fit
Dr. Alexandros Papaspyridis
The new telco quest
You can be all (new) things to all people
by all new means
Dr. Alexandros Papaspyridis
IPTV: The (current) Holy Grail
• As telephony and Internet access have
become commodities for telecom operators,
IPTV will:
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–
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–
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De-commoditise telecom services
Increase ARPUs
Reposition operators upwards in the value chain
Enforce TMT convergence
Incumbents seek to retain fixed lines
• Will or we hope it will?
Dr. Alexandros Papaspyridis
The quest for speed
• MPEG2 SD:
3.5-6 Mbps
• MPEG4 SD:
1.5-3.5 Mbps
• MPEG4 SD 2 screens:
3-7 Mbps
• MPEG2 HD 1080i:
18-20 Mbps
• MPEG4 HD:
10-12 Mbps
• MPEG4 HD 2 screens:
20+ Mbps
For multi-play add 2+ Mbps for Internet
What access network?
LLU-ADSL / SubLLU-VDSL / FTTH
Dr. Alexandros Papaspyridis
Access Network Issues
1. Performance issues
a) Geographical performance uniformity
b) Known performance prior to order
c) Stable performance over time
2. SLA issues
a) Network access
b) Delivery lead time
c) Fault restoration
Non-performance penalties
Equal treatment
Dr. Alexandros Papaspyridis
Performance Uniformity
Download speed comparison
24.000
22.000
20.000
18.000
16.000
Kbps
14.000
12.000
10.000
8.000
6.000
4.000
2.000
0
0%
10%
20%
30%
40%
Max DS Best
Dr. Alexandros Papaspyridis
50%
Max DS worst
60%
70%
Max DS average
80%
90%
100%
Performance suitability for IPTV-SD
Dr. Alexandros Papaspyridis
Performance Suitability for IPTV-SD
Dr. Alexandros Papaspyridis
Performance Suitability for IPTV-HD
Dr. Alexandros Papaspyridis
LLU - Proposals
LLU network can have a longer exploitable
life, if OTE:
– Maps and makes available performance
characteristics (not-just connectivity)
– Reduces copper lengths by introducing additional
C.Os
– Replaces low-performance cables/joints in last
submile
– Provides SLA
• Equal treatment of delivery/fault with own retail
• Effective non-performance penalties
Dr. Alexandros Papaspyridis
SubLLU with VDSL
• SubLLU faces significant challenges:
– Work permits, electricity, environmental burden
for street cabinets
– OTE challenges:
• Equal access between retail & other operators
• Upgrade of street cabinets
• Availability of GIS mapping
Dr. Alexandros Papaspyridis
FTTX
• A new high-speed access network for the
next century with a priori structural
separation
• ROI issues require:
– Public-private financing
– Avoid over-ambitious penetration goals that will
yield unrealistic pricing
• Focus must only be high-density areas and not blanket
coverage
• Avoid paralysis by analysis
Dr. Alexandros Papaspyridis
“Good night & good luck”
Dr. Alexandros Papaspyridis