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JSLife Times Mech NOV12_JSL&T MECH NOV2012 11/8/2012 6:43 PM Page 1
We’ve combined Life & Times and
Spotlights into one exciting
publication! Foundation
news begins on
page 5.
Life&Times
Jewish Senior
inside
CEO Message
2n
Person-Centered Care
and Culture Change
3n
Jewish Senior Life
Loyalty Program
4n
Foundation Message
5n
Platinum Circle
Membership
5n
Culinary Center
Delights
7n
n Winter 2012
A PUBLICATION OF JEWISH SENIOR LIFE AND THE JEWISH HOME FOUNDATION
Renovation Reveal
On September 27th, The Summit at Brighton
opened its doors to about 100 guests who came
to see the newly renovated community, upgraded
apartment finishes and new dining venues that
Summit residents now enjoy.
The event resembled a “progressive dinner
party”, with guests floating from one beautifully
renovated space to another. They started by
enjoying wine and appetizers in the cocktail
lounge while listening to a jazz duo. From there
they visited the multi-media center and snacked
on popcorn and theater confections as a movie
played on the large screen. The café featured
Residents enjoy the casual menu
homemade chocolate-dipped almond crescent
in the new Terrace Grill.
cookies, with samples of latte and cappuccino.
The new family room housed a chocolate fountain,
with fresh fruit kabobs for dipping. And the upgraded model apartment hosted an array of
desserts, including pumpkin mousse and chocolate pastries in its contemporary kitchen of
stainless steel appliances, granite countertop and rich wood cabinetry.
The highlight of the renovations is the Terrace Grill, the new non-kosher dining venue at
The Summit at Brighton. Residents have been requesting that they have a choice of kosher
and non-kosher food so they can make their own decisions on what they eat. In order to
accomplish this and still preserve the integrity of kosher food for those that desire it, a
completely separate kitchen and dining venue were created, with distinctly different china,
flatware, uniforms and staff for the preparation and serving of kosher and non-kosher
food. Guests at the opening event sampled assorted flat bread pizzas, sliders, and chicken
and tenderloin skewers, with both food and décor receiving rave reviews.
continued on page 3
JSLife Times Mech NOV12_JSL&T MECH NOV2012 11/8/2012 6:43 PM Page 2
CEO Message
As winter approaches, we begin to think about being indoors for longer periods of time.
While many of us go about our business – going to work, running errands, perhaps skiing
and taking vacations, the older adults that we serve do not necessarily have that luxury and
some become housebound, isolated and lonely. Let me share just a few of the things that
we do at Jewish Senior Life that add to quality of life for our residents and people out in
the community over the long winters.
In March we opened the Beyond Chicken Soup Culinary Center, a state-of-the-art culinary kitchen for
residents of the Jewish Home and their families to take cooking classes, make their favorite family recipes
and participate in group baking activities. Who doesn’t like a warm bowl of mushroom barley soup and
homemade cookies on a cold winter day? And imagine the pride that residents take in creating these recipes.
The Jewish Home is the only long-term care facility in the area to have a culinary kitchen, and our residents’
excitement and involvement has proven it to be a very worthwhile addition.
The geriatricians in our Physician House Calls program continue their visits to people’s homes to provide
primary and chronic care, and the practice continues to grow. A visit by a friendly physician not only treats the
person’s illness or frailty, but also provides a friendly face, caring concern and interactions that are immeasurable.
The Summit at Brighton recently completed extensive renovations to offer residents more choice in dining
venues and updated environments in which to spend their time. The café now resembles a contemporary coffee
shop, and a non-kosher kitchen and grill have been added to satisfy the desires of all residents. Summit residents
who spend more time indoors over the winter now have more choices of where to spend that time – watching
the news while enjoying a hot cappuccino in the café; watching the snow fall outside while sharing a specialty
pizza with friends in the grill; playing cards in the newly decorated family room; or enjoying a movie on the large
screen in the multi-media room. Winter at The Summit offers many opportunities for diverse interests.
Construction is nearing completion at Marian’s House, our memory support retreat located on South Clinton
Avenue in Brighton. Marian’s House will be a day retreat for those with early-to-mid stage Alzheimer’s, offering
specialized care and programs to those with memory loss and respite for their caregivers. Opening of Marian’s
House is anticipated for January 2013.
Our Strategic Planning Committee continues our long-term planning process, fine-tuning the plans for our
on-campus and off-campus facilities, services and programs over the next 5-10 years. To oversee the design and
implementation of a multimillion dollar capital campaign as part of this long-range master campus plan for
Jewish Senior Life, we welcome our new Vice President of Advancement, Joel Weiss. Joel has over 35 years of
fundraising experience and is a much welcome addition to our senior management team.
Whether you live on our campus or out in the community, your quality of life, quality of care and access to
services are of utmost importance to us – no matter what the season.
Sincerely,
Daniel Katz
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JSLife Times Mech NOV12_JSL&T MECH NOV2012 11/8/2012 6:43 PM Page 3
Renovation Reveal
continued from page 1
The Summit’s award-winning architectural
design has been preserved with this
renovation, and spaces have been
enhanced for greater choice and
enjoyment. A resident may choose to
read the newspaper and watch the
morning news with a latte and biscotti
in the café, have a burger for lunch with
a friend in the Grill, or they may choose
to make their own meals in the modern
kitchen in their own apartment. The
choice is always theirs each day.
To see our beautiful community and all
the exciting improvements for yourself,
call Robin Levitt at (585) 442-9909 or
email rlevitt@summitbrighton.org.
Guests enjoyed homemade pastries.
Person-Centered Care and Culture Change
No matter how nice a nursing home’s décor is…no matter how excellent its
reputation of delivering quality care…no one wants to move into a nursing home.
But when the time comes that a loved one can no longer be cared for completely
and safely at home, nursing homes are there to deliver the compassionate, quality
care that we all want for those that we love. What can make the decision of moving
a loved one into a nursing home a little easier, is finding a place where the culture is
one of “person-centered care”.
Person-centered care is the movement to transform nursing home culture and
environments into home-like settings in which people direct their own care and
make their own decisions about daily life – what to wear, when to bathe, when
and what to eat, when to go to bed – just as they did when they were in their
own homes. It is a philosophy of care that shifts the focus from caregivers
accomplishing tasks according to what is most efficient, to a focus on each
resident’s preferences and choices. Ideally, this culture change includes:
n Resident Direction. Residents are offered choices and encouraged to
make their own decisions about personal issues.
n Homelike Atmosphere. Practices and structures are more homelike
and less institutional.
n Close Relationships. Consistency in staff providing care to residents.
n Staff Empowerment. Staff has the authority and the necessary training to
respond on their own to residents’ requests.
n Collaborative Decision-making. Frontline staff is given the authority to
make decisions alongside the resident regarding their care.
The new Summit café resembles your
favorite coffee shop.
At the Jewish Home, we started this culture change some time ago, and many
of these procedures are already in place. However, culture change is an ongoing
process of overall quality improvement, not just a program with a start and an end.
Jewish Senior Life is committed to creating and sustaining environments where
people can feel at-home, among people who care about them, making their own
decisions about how they live their lives.
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JSLife Times Mech NOV12_JSL&T MECH NOV2012 11/8/2012 6:43 PM Page 4
New Loyalty Program at
Jewish Senior Life
To show appreciation to those closest to us, Jewish Senior Life
is launching a new loyalty program called the Family among
Families Preferred Customer program. Similar to other loyalty
programs, members enjoy exclusive benefits, are notified in
advance of special offers, and are the first to know about new
programs and happenings at Jewish Senior Life. This new
loyalty program is free and doesn’t require saving points to
earn benefits – it provides benefits immediately. Here are just
some of the perks you will receive as a member of the
Family among Families Preferred Customer program:
n VIP welcome in all levels of care
n Invitations to musical performances, special events
and seminars
n Health and wellness programs and classes
n Special offers for discounted group trips
n 10% discount at Leo’s Deli and the Jewish Home Gift Shop
n 10% discount on select At Home Services
n 10% discount on massage services at our
Outpatient Rehabilitation Center
n 10% discount and use of guest rooms at The Summit
at Brighton
n Specials at The Summit at Brighton Café
n Quarterly e-newsletter announcing events and
monthly specials
n Club Liaison for personalized service
n And much more…
Just fill out and mail us the application form to the left and
you will receive your membership card in the mail shortly.
There is no limit to how many benefits you receive, so be sure
to present your card each time you use any Jewish Senior Life
program or service.
To start receiving your benefits, simply fill out this
easy application, clip and return to:
Family Among Families
Jewish Senior Life
2021 Winton Road South
Rochester, NY 14618
Family among Families members will receive special offers and
discounts by email. We will not share your information with
any other parties and we will only send you messages from
time to time. You may opt out of emails at any time by simply
clicking one link at the bottom of any of our messages.
For more information about the Family among Families
Preferred Customer program, visit our website at
www.jewishseniorlife.org/familyamongfamilies, or call our
Club Liaison, Becky Johnson at (585) 784-6367.
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JSLife Times Mech NOV12_JSL&T MECH NOV2012 11/8/2012 6:43 PM Page 5
Foundation Message
Our First Task….Our First Responsibility
I am both humbled and excited for this opportunity to work with you as the new
Vice President of Advancement at Jewish Senior Life. Dan Katz, President and CEO,
our Senior Management Team, and the nearly 900 staff members here on our campus,
together with our volunteer leadership, form a magnificent community of leaders
dedicated to serving our residents with vigor and excellence.
As I think about our work in the Foundation, our task of raising and managing the financial resources needed to
support our work, I am reminded of what it is going to take to be successful, what it will take to build a strong
and creative culture of philanthropy that is critical to our work together and to the health of Jewish Senior Life.
I am reminded that no matter what our experiences may be in life and in our work, every day brings new challenges
and opportunities, that all great things are achieved by people, not institutions, and that personal achievement is
possible only with the help of others and in the service of others.
In no time in our recent history can the value of individual service to community be more universally felt than
today. Making the commitment to serve is important but it is more important to have an understanding of how to
serve, to understand who we are serving and why. Only then can we create the greatest value for those we serve.
And that holds true for our work here at Jewish Senior Life and in part will direct the work of our Foundation.
In my years of communal service, I have learned that all of our individual contributions are made possible by
bringing together our dreams and goals with the support and help of others. Individual greatness is really a
function of hundreds, even thousands of people. The opposite is also true as well; great communities of
thousands are built one positive interaction at a time.
Success begins with individual acts of kindness or courage driven by principle and commitment, driven by the
notion that we do not accept the status quo, that we need to be and are part of something bigger than ourselves.
Isn’t that why we are part of the Jewish Senior Life family?
The people we are helping and the lives we are changing here at Jewish Senior Life are the result of these acts of
kindness, courage and selflessness, because of our principles and commitment and because we care so much for
what we do here at Jewish Senior Life.
As we continue together our work through the Foundation, I hope you will join me in asking every day, what is
our first task? What is our first responsibility? In all of our work, especially in our fundraising efforts, we must be
creative, we must throw aside everything that is dull, motionless and backward looking and embrace new ways
and new solutions to addressing our needs and problems. We must understand that if we do business today as
we did yesterday, we are bound to lose. If we do business tomorrow as we do today, we are doomed.
There is much to do, so please join me in this journey, join me as we answer the question what is the foremost need of
Jewish Senior Life, what is my first task and responsibility?
Joel Weiss
Vice President of Advancement
Jewish Home Foundation
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JSLife Times Mech NOV12_JSL&T MECH NOV2012 11/8/2012 6:43 PM Page 6
n FOUNDATION NEWS
Become a Member of the Platinum Circle
Nearly 25 years ago, the Jewish Home Foundation created the Golden Alliance to
provide a dependable financial core for offering high-quality services to older
adults. Now that needs are rapidly changing and growing, a new level of giving is
necessary – the Platinum Circle. This new level of giving allows us to stay on the
forefront of honoring our long-standing commitment to enrich the lives of Jewish
Home residents and older adults throughout the Rochester area.
“I am excited to be a part of the Platinum Circle. It gives me the opportunity to help
give back to those who have given so much to our community – our seniors. To show
care and respect for our elders gives me great satisfaction.”
– Michael Cooper, Platinum Circle Charter Committee Chair
“We have a special interest in caring for our elders, partly due to our upbringing, and
partly because too often elders’ voices are not heard. And perhaps it is a way to honor
our now deceased parents who taught us to do the right thing and care about others.”
– Robin Weintraub, Platinum Circle Charter Committee member
Michael, Robin and other Charter Committee members (Edward Bloom, Larry
Glazer, Michael Haymes, Laurence Kessler, Mona Friedman Kolko, Howard
Konar, Mike Silver, Bunny Skirboll and Morrie Weinstein) have worked tirelessly
this past year to help create this new Circle of Caring.
The Platinum Circle of caring will help to support our vision of serving the health
care needs and improving the lives of older adults throughout our community with
Cultural Activities/Outings, Physical/Senior Fitness, Creative Arts Therapy, and
Religious and Spiritual Programs.
continued on page 8
Michael Cooper and Dr. Morris Shapiro at Platinum Circle Charter Event.
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CHARTER MEMBERS
Gerry & Sanford Appelbaum
Etta Atkin
Lois Atkin
Marilyn & Howard Berman
Phyllis & Ed Bloom
Betsy & Stuart Bobry
Josephine & Simon Braitman
Rose & Jesse Bresloff
Alyse & Richard Brovitz
Joany & Michael Cooper
Eric Dreyfuss
Louise Epstein
The Erdle Foundation
Nadine & Harvey Erdle
Norma & Jack Erdle
Brenda & Lee Moss
Joan & Harold Feinbloom
Alfred & Harriet Feinman Foundation
Marilyn Feldman
Jennifer & Marc Fleischer
Joseph & Anna Gartner Foundation
Essie Germanow
Jane & Larry Glazer
Marjorie & Julian Goldstein
Burton Gordon
Lillian & Julian Gordon
Susan & Steven Gordon
Karen & Michael Haymes
Joyce & Warren Heilbronner
Joan Jacobs
Rochelle & Michael Jacobs
Marcis & Richard Kaplan
Ruth & Daniel Katz
Sandra Katz
Susan & Arthur Kaufman
David J. Kauffman Post #41
Elaine & Joel Kellmanson
Karen & Larry Kessler
Amy & Mike King
Mona & Mark Kolko
William & Sheila Konar Foundation
Ellen & Charles Konar
Howard Konar
JSLife Times Mech NOV12_JSL&T MECH NOV2012 11/8/2012 6:43 PM Page 7
CHARTER MEMBERS continued
Laurie & Gary Kuskin
LECESSE Construction
Anca & Adrian Leibovici
Deborah Ronnen & Sherman Levey
William Levine
Fraida & Steven Levinson
Jane & James Littwitz
Andrew Lovenheim*
Arthur Lowenthal
Irving Mann
Ira Miller
Lynn & Charles Mills
Herbert Mittleman
Harriet Montag
Philip Neivert
Omnicare of Rochester
Betty & Robert Oppenheimer
Present Family Foundation
Barbara & James Present
Marjorie Present
Nancy & Paul VanBroekhoven
Fayga Press
Karen & Larry Rabinowitz
Nellie Rosenberg
Sunny Rosenberg
Bette & David Ross
Helen & Jack Rubens
Mickey Sands
Erni & Randy Schuster
Morris Shapiro
Arlene Levit & Bernard Shore
Myron Silver
Bernice & Morton Skirboll
James Sloan
Jonathan Sturman
Christine & Timothy Van Vessem
Adelaide & Robert Weinberg
Beverly &Morrie Weinstein
Robin & Michael Weintraub
Westminster Barrington Foundation
Merton Rubens
Rachel Rosen & Ronald Wexler
*Of Blessed Memory
Culinary Center Delights
The residents of the Jewish Home of Rochester are serving up some delectable
delights in the Beyond Chicken Soup Culinary Center, a state-of-the-art cooking
center for residents of the Jewish Home and their families. The Home is the only
long-term care facility in the area to have a culinary kitchen.
The culinary kitchen serves many functions. It reintroduces many residents to the
joys of cooking; helps rehabilitation patients to relearn skills they will need in order
to prepare meals when they return home; provides the opportunity for residents
and their families to cook favorite recipes together; and is a venue for cooking
classes and demonstrations. Cooking can be very therapeutic in that it fosters
reminiscing, manual dexterity, confidence and a sense of pride.
Funds for the culinary center came from the sale of the Beyond Chicken Soup
Cookbook, a collection of recipes from members of the Jewish Home Auxiliary
and the Rochester community. The cookbook was published in 1995 after years of
hard work by the Jewish Home Auxiliary, and is currently sold at the Home’s gift
shop and Leo’s Deli. Since first published, proceeds from the sale of the cookbook
have reached over $150,000.
The Auxiliary has been a part of the Home since its founding over 90 years ago,
and provides activities and support not only to Jewish Home residents, but also to
our Transitional Care patients and Adult Day Health Care participants.
Here are just some of the ways the Auxiliary makes a difference in residents’ lives:
n Café Shalom serves complimentary afternoon refreshments each day to
residents and their visitors.
n Molly Horowitz Comfort Cart provides food to families sitting vigil at no cost.
n Gift Shop offers candy, snacks, greeting cards, and sundries, as well as gift items.
n Holiday Gift Certificates are distributed to all residents and Adult Day Health
Care participants for Mother’s Day, Father’s Day and all December holidays.
n Special Projects such as the recent purchase of 36 low-rise beds to provide a
safer environment for residents.
The members of the Auxiliary make an extraordinary gift of their time and talents
in providing valuable activities and invaluable interaction with residents on a daily
basis. They want the residents of the Home to know that they are cared about and
thought about every day of their lives.
For information about joining the Auxiliary, contact Lisa Schmidt,
Communications & Donor Relations Coordinator, at (585) 784-6376 or
lschmidt@jewishhomefoundation.org.
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JSLife Times Mech NOV12_JSL&T MECH NOV2012 11/8/2012 6:43 PM Page 8
Non-Profit Org.
U.S. Postage
PAID
Rochester, NY
Permit No. 339
2021 Winton Road South
Rochester, NY 14618
www.jewishseniorlife.org
n FOUNDATION NEWS
Platinum Circle
continued from page 5
As technology advances, the Platinum
Circle will help us explore new programs
and services that meet changing needs and
enhance quality of life, including: Video
Chat, TeleMedicine, and At Home Medical
Monitoring.
This past fall, Charter members celebrated the
launch of this new Leadership Giving Society
with “dinner, drinks, music and inspiration” at
ARTISANworks – an eclectic, art-filled gallery
of imaginative sculptures, paintings, prints,
Alyse Brovitz, Karen Haymes and Linda Rubens.
cartoons, photographs and furniture. It’s
not too late to add your name to the list of Platinum Circle Charter members, and to join them at the cultural and educational
events exclusively for Platinum Circle members that will take place throughout the year.
You can become a member of the Platinum Circle with your generous annual gift of $1,500. There are also four additional
levels of giving that recognize your increased level of support in helping us provide new programs and stay in the forefront
of providing quality care. For more information about joining the Platinum Circle, contact Beth Rabinowitz, Director of
Advancement, at (585) 784-6378 or brabinowitz@jewishomefoundation.org.
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