MOCompass newsletter FINAL

JULY 2010
TABLE OF
CONTENTS
Break-Up Infinity
2
Branded Partners
3-4
Apparel
4-5
Footwear
5-6
Headwear
6
Handwear
7
Hunting Accessories
7-8
Firearms
8-9
Archery
10-11
Home Decor
12
Novelty & Gifts
13
Partners in Conservation
13
Conservation Companies
14
ProStaff
14
Mossy Oak Productions
15
From the
Sales Trail
Welcome to the first issue of the Mossy Oak Compass. In the pages that
follow we plan to bring you some of the most innovative and functional
products from some of the most noted brands in the industry. It is just
one more way in which we are dedicated to solid customer service as well
as delivering the most we can to our customers. We appreciate you taking
the time to review the many products included as well as updates about
Mossy Oak and the various companies within our enterprise.
Additionally, with the explosive launch of our newest pattern, Mossy Oak
Break-Up Infinity, we provide some great insight to the campaign and
partners supporting the pattern. We plan to keep the updates rolling each
quarter and will be making sure we provide information relative to key
buying periods throughout the year. With 2011 right around the corner,
my team and I plan to be seeing many, if not all of you, over the next few
months. So, until then we hope you are enjoying the summer and looking
forward to a great fall selling season.
Chris Paradise
Vice President of Sales & Licensing
Mossy Oak Brand Camo
2011 Events Schedule
ATA Show • Indianapolis • January 6–8 • Booth 1207
SHOT Show • Las Vegas • January 18–21 • Booth 11129
NWTF Show • Nashville • February 18–20 • Booth 421
Our team will be contacting you in the very near future to
begin setting up meetings for these upcoming events.
Haas Outdoors, Inc. • West Point, MS • 662-494-8859
BREAK-UP INFINITY
America’s #1 Selling Camo
Pattern Just Got Better ...
Introducing Mossy Oak Break-Up Infinity
Featuring unprecedented depth, unequalled
detail and elements with remarkable contrast,
Break-Up Infinity truly offers hunters another
dimension in camo.
“Break-Up Infinity is a result of 25 years of
pattern development and a lifetime of
experience,” said Toxey Haas, founder and CEO
of Mossy Oak. “The way I see it, each pattern
led to the next. It’s been a continuous evolution
of developing camouflage that is more effective
and realistic. We’ve spent 15 years on BreakUp alone. Once we had the vision for Break-Up
Infinity and knew where we wanted to take it,
it was an over 3-year process of
development.”
Break-Up Infinity is the first pattern ever that you
can actually look into much the same way you look
into the woods.
Toxey Haas
Founder & CEO
Mossy Oak
2
BRANDED PARTNERS
MOSSY OAK HUNTING
ACCESSORIES
MOSSY OAK PECANS
FROM WHEELER'S
800-941-2029 • mike.edwards@south-bend.com
800-541-6252 - ltate@pecanhouse.com
Mossy Oak Hunting
Accessories provides retailers
with a one-stop resource for a
comprehensive assortment of
Mossy Oak products. Mossy
Oak Hunting Accessories
includes all of the most sought after
products such as gun cases, gun accessories,
hearing and eye protection, field dressing and game
care products, and core hunting accessories.
Mossy Oak pecans are available in
three sizes. We offer a small gift box, a
large gift box and a keepsake tin. With
more than 10 gourmet snacks to
choose from, there is sure to be a
snack to satisfy your taste buds.
OUTDOOR CAP
800-826-6047 • • www.outdoorcap.com
Ladies Fit Cap in Mossy Oak®
Break-Up® Infinity™
MOSSY OAK HUNTING
BOOTS
877-795-2410 • www.rockyboots.com
Eight-inch boot in the Mossy Oak footwear collection.
Key features:
• Waterproof
• Soft cushioned
collar and tongue
• Mossy Oak
cordura upper
with full grain
leather
• High abrasion
toe and heel
pieces
• Lightweight
• Mossbed
comfort system midsole
& footbed
This ladies fit cap is developed
specifically to fit a lady’s head and can be
worn for function or fashion. It is a
comfortable unstructured, washed cap,
with hints of pink.
Mossy Oak Products from
Havercamp
205-591-8244 • www.havercamp.com
Havercamp Products provides fun
and functional Mossy Oak gifts and
accessories for outdoor enthusiasts.
• Mossy Oak Fleece Throw
• Mossy Oak Roller
Pens-2 Pack
• Mossy Oak
First Aid Bandages
• Mossy Oak
Photo Frame
Magnet –
Fridge Ready
• Party Box
3
BRANDED PARTNERS
SPG AUTOMOTIVE ACCESSORIES
801-433-5502 • rholmes@spgcompany.com
SPG offers automotive accessories featuring Mossy Oak camo and
logo. Items include:
Universal Fit Seat Cover
Bench Seat Cover
Steering Wheel Cover
Camouflage Fabric Floor Mat
APPAREL
Wrangler Products in
Break-Up Infinity
888-784-8571 • progear.wrangler.com
The Wrangler ProGear 5-Pocket Camo Jean, 9Pocket Hunter Pant and Thermal Camo Jean will
all be available in Break-Up Infinity.
Dave Nebraska
Director of Soft Goods
Cell 662-275-7771
Office 740-965-5519
dnebraska@mossyoak.com
SCENTBLOCKER
DREAM SEASON SILENT SHELL
800-397-1927 • www.robinsonoutdoors.com
ScentBlocker has taken perhaps its greatest
technology, Cold Fusion, and fused it into the
Dream Season Silent Shell for the most
technologically advanced carbon to date.
ScentBlocker also had a goal of taking
softshell technology and executing a design
hunters can use with a goal of making it
quiet and you silent. The highly touted Boa
System found within our boots can now be
found in the Dream Season Silent Shell in
strategic areas to enhance the scent
control system of BodyLock.
4
APPAREL
ROCKY MOUNTAIN STALKER
APPAREL
Whitewater Softshell
920-564-2674 • www.whitewateroutdoors.com
877-795-2410 • www.rockyboots.com
Beat the cold without restricting movement in Rocky’s new highperformance Mountain Stalker apparel.
The Mountain Stalker apparel is constructed of Rocky’s soft, quiet
SilentHunter microsuede and treated with a waterproof, breathable
laminate. The jacket and bibs sport plenty of
easily accessible pockets for storage and smart
designs such as molded cuff closures and a front
zipper that curves away from the neck.
Whitewater Outdoors is partnering with Ducks
Unlimited to introduce a new line of duck hunting
clothing to satisfy duck hunters throughout the
season. These garments include new features,
added durability and increased versatility for
hardcore duck hunters.Our new waterfowl
garments utilize Mossy Oak Duck Blind for an
all-season camo pattern.
FOOTWEAR
LACROSSE
HUNT PAC EXTREME
800-323-2668 • www.lacrossefootwear.com
For the dedicated sportsman undeterred by even the worst weather
conditions, LaCrosse offers the Hunt Pac Extreme. Built to withstand
extreme cold, the boot features 2000 G Thinsulate Ultra Insulation in
a 100% waterproof rugged design. The Ice Grip outsole offers the best
traction on snow and ice, while the reinforced heel and toecap
provide extra durability and protection. Its lightweight design,
padded collar and deep flex notch in the lacing system deliver
outstanding comfort and agility in the field.
5
APPAREL
DANNER PRONGHORN GTX
877-432-6637 • www.danner.com
The Pronghorn GTX series of boots is Danner’s most exciting
new offering for Fall featuring several key improvements for
outstanding performance
in the field. Completely
reborn with a high
performance, aggressive
outsole, superior fit and
improved design, this
new generation of the
Pronghorn lives up to its
legendary brethren – it
is a lighter, faster,
stronger version that
will carry the legacy of
the hunt to a new
generation.
ROCKY SILENTSTALKER
SERIES
877-795-2410 • www.rockyboots.com
A new generation of hunters has
triggered the need for a
new breed of footwear
for the field. Rocky has
answered the call in
2010 with the
SilentStalker collection of
hunting footwear, a series
that incorporates athletic
styling and performance
features reminiscent of
tennis shoes.
The SilentStalker series, which includes a sneaker, a
hiker and an 8-inch boot, puts performance front and
center with super flexible outsoles and feel that is
similar to a shoe.
HEADWEAR
OUTDOOR CAP
Dorfman Pacific
800-826-6047 • www.outdoorcap.com
800-DORFMAN
www.dorfman-pacific.com
HiBeam® Cap in Mossy Oak® Break-Up®
Dorfman Pacific is proud have
the license to develop and sell
an exclusive series of
functional headwear in Mossy
Oak’s most popular
camouflage prints. Styles
range from traditional
safari style
hats and outback
shapes in washed twills,
weathered cottons and
wool felt. For the
hardcore hunter, there
are also hats that
feature all over prints
of Break-Up and
Break-Up Infinity.
The OC HiBeam cap
in Mossy Oak
Break-Up offers
powerful white
LED lights in the
visor, which
provide a light
source of up to 40
feet and a
battery life of
more than 25
hours. The cap
features a
hidden switch
in the visor and fully
washable and waterproof electronics.
6
HANDWEAR
MANZELLA BOW VIPER
800-645-6837 • www.manzella.com
Manzella’s Bow Viper is a precision-fit bowhunting glove that is
constructed with a precision 4-way stretch polyester and features
synthetic reinforced suede palm with Control Trax grip pattern for
added durability and control.
MANZELLA PREDATOR
800-645-6837 • www.manzella.com
Manzella’s Predator is a waterproof/breathable, hybrid-hunting glove
with a water-repellant micro-poly twill shell, anti-shock knuckle
protection and an under-the-sleeve neoprene cuff. The palm is reinforced
with anti-shock digital synthetic suede. The Predator also features a
fleece lining combined with 40-gram Thinsulate insulation.
HUNTING ACCESSORIES
Keyes Hunting Gear
317-442-8132 • www.keyeshuntinggear.com
KHG features packs for a variety of hunting needs
including their signature Tree Locker designed for tree
stand hunters, the Still Hunter Pack created for scouting
and hunting from the ground and the 3-D Quiver Pack
which is perfect for the target archer. KHG will also debut
their newest large capacity Fresh Tracks Pack which is
designed for spot and stalk Western hunting.
Eberlestock's G29 Tailhook
877-866-3047 • www.eberlestock.com
Eberlestock's G29 Tailhook brings lumbar style packs to a new
level of versatility and performance. The pack includes
Eberlestock's patent-pending Ripcord Bowtether which allows
you to get a bow or rifle off of your back without removing the
pack, and an adjustable ButtBucket that allows you to carry
bows or rifles in either high or low positions. A 300 cubic inch
Norman Sneed
Account Manager
Sales & Licensing
Cell 662-295-5594
Office 662-513-0921
nsneed@mossyoak.com
removable top pack provides extra
storage and serves as a spacer that
puts your bow or rifle within hand's
reach.
The Tailhook’s name derives from
the innovative main flap, which flips
up and wraps around a tree, making
this the perfect pack for treestand
hunting.
7
HUNTING
ACCESSORIES
MIDLAND RADIO
BADLANDS NEW
STALK & STAND SERIES
816-241-8500 • www.midlandradio.com
801-978-2207 • www.badlandspacks.com
The XTC150 Action Camera is designed to
capture the unique experience of first person
point of view video. It comes with several
mounting options such as: tree mount, bow
mount, handle bar mount, visor mount and
more. It has a simple one-button operation
and is “plug and play” making downloading
and sharing your videos very easy.
The GXT1050VP4 is the flagship of the Pro
Series radio line. Its Extreme range
technology, weather alert, animal call alert
and silent operation make it ideal for the outdoorsman. It
comes as a complete kit including; radios, batteries,
charger, AC and DC chargers and a pair of headsets.
BLACKS CREEK
WESTERN BACK PACK
208-455-1996 • www.blacks-creek.com
Blacks Creek Guide Gear introduces the redesigned Western
Back Pack for 2010. It’s still fully loaded with more than
enough capacity at 2000 cubic inches and sports a fully
adjustable suspension putting it at the top of its class. You
Premier Backpack manufacturer
Badlands has raised the bar once
again with their new Stalk & Stand
Series. This equipment consists of
two new packs; dubbed the Pursuit
(Daypack) and the Ambush (Fanny
Pack). Through the use of cutting
edge
manufacturing
techniques, Badlands has once
again set the standard to bring
hunters extreme quality and
performance at a reasonable price.
never find yourself looking for your gear
because it’s equipped with 15
organizational pockets. It’s fully hydration
compatible and the High Tech H-Frame
gives it the capability to haul heavy loads
comfortably. The Western can carry both
a gun or a bow and comes outfitted with a
rain fly for those bad weather days.
FIREARMS
Browning BPS
800-333-3288 • www.browning.com.
With a forged steel receiver and a pair of
rigid, flex-resistant slide bars, the Browning
BPS is the toughest, most versatile and best
performing pump shotgun money can buy.
When paired with new Mossy Oak Break-Up
Infinity camo and Dura-Touch
Armor Coating, it also
becomes the most concealable
and best feeling.
Twelve and 20 gauge BPS bird guns feature
Total Barrel Dynamics for better resistance
to the pounding from steel shot; plus BackBored Technology and the Invector-Plus
interchangeable choke tube system for
consistent shot patterns. Rifled deer guns
are available in 12 and 20 gauge and feature
a cantilever optics mount. Turkey models
even include HiViz fiber-optic sights.
Brandon Gullison
Sr. Account Manager
Hard Goods
Cell 662-275-8272
Office 603-522-2199
bgullison@mossyoak.com
8
FIREARMS
Mossberg
203-230-5300 • www.mossberg.com
Featuring Mossy Oak Break-Up, the 100ATR Bolt Action
Rifle includes premium styling at an affordable price.
Available in 4 popular long and short action calibers, this
rifle features the Lightning Bolt Action (LBA) adjustable
trigger system, factory-installed scope base and top-load
magazine. Scope combo packages and Bantam/Super
Bantam models available.
REMINGTON
Winchester
800-243-9700 • www.remington.com
800-333-3288 • www.winchesterguns.com
With precision accuracy, blazing-fast follow-ups and huntspecific features, the Remington modular rifle, the Model
R-15 in 450 Bushmaster, packs the big-bore wallop to
knock any North American big game animal off its feet.
And it is
astonishingly
lightweight and
quick pointing.
The All Purpose Field Super X3 shotgun is fully
concealed in new Mossy Oak Break-Up Infinity camo
Like all in the
R-15 family, it's
equipped with a
semi-automatic gas action, free-floated barrel and cleanbreaking single-stage trigger and the receiver-length
Picatinny rail makes adding optics a cinch.
with grip-enhancing Dura-Touch Armor Coating. This
model of the Winchester Super X3 shotgun is versatile
for any type of shotgunning, including trap, skeet or
sporting clays as well as any hunting activity.
LEUPOLD RX-1000 COMPACT DIGTAL LASER RANGEFINDER
800-538-7653 • www.leupold.com
The Leupold RX-1000 Compact line significantly raises the bar on function and
performance. Smaller and markedly brighter than previous rangefinders, the RX-1000
line is less than 4 inches long and uses an incredibly vivid OLED display with multiple
display-intensity settings. Pristine image quality allows the RX-1000 to serve as your
full-time optic and the cutting-edge laser and processor generate the fastest, most
reliable readings ever produced. A newly redesigned Quick Set Menu uses on-screen
prompts for exceptionally intuitive and easy use in the field.
Pocket-sized and packed with features, Leupold’s new RX-1000 Compact line makes
all other rangefinders dim in comparison.
9
ARCHERY
Wicked Ridge Crossbows
800-548-6837 • www.wickedridgecrossbows.com
TenPoint Crossbow
Technologies, manufacturer of
premium level precision
engineered crossbows,
launched a new subsidiary,
Wicked Ridge Crossbows in
2010.
Tommy Tormohlen
The Invader package, leads the
lineup with a $499 MSRP. The
second model, retailing at
$399 is the Warrior. Both are
designed to outperform
comparably priced crossbows
made by the competition.
PSE
520-884-9065
www.pse-archery.com
How do you improve on
the fastest, most efficient
bow ever produced? If
you’re PSE, you make it
BETTER. Introducing the
smooth drawing X-Force
AXE 6 with the
revolutionary AXE Inner
Cam.
With an IBO speed of 345
fps, the new AXE Inner
Cam features all the
performance you expect
from an X-Force in a
smooth drawing, highly
adjustable bow.
Account Manager - Archery
Cell 662-275-0340
ttormohlen@mossyoak.com
2010 Leaf River iR-7SS
601-785-9854 • www.myleafriver.com
The 2010 Leaf River
iR-7SS is a trail
camera designed to
produce high
quality 7 Megapixel
color day photos
and black and
white night photos.
The camera will
also produce high
quality video with
sound.
A new feature of
the 2010 iR-7SS
includes
improved
firmware which
produces sharper
night images on both photos and video.
Leaf River is now offering the iR-7SS
at a new lower price.
10
ARCHERY
BOWTECH
541-284-4711 • www.bowtecharchery.com
BowTech is pleased to introduce their most advanced bow ever
produced, the Destroyer. It's offered in two models; Destroyer 350 and
Destroyer 340. Both are accurate, shock-free, easy to draw and fast—
very fast. While most archers have to trade shootability for speed, the
Destroyer delivers both.
Bowtech, Diamond, and Octane accessories have partnered with Mossy
Oak in an unprecedented branding opportunity for 2011. These three
premier archery
brands from BowTech
will feature Mossy
Oak’s premier patterns
as the lead on all their
products. In 2011, you
can find all of
BowTech’s products
decorated in Mossy
Oak and namely in
Mossy Oak’s new
Break-Up Infinity
pattern.
HUNTER SAFETY
SYSTEM
877-296-3528 • www.huntersafetysystem.com
The Hunter Safety System
Mossy Oak Reversible
vest offers the ultimate in
all-season safety. This
vest features the Mossy
Oak Treestand
camouflage pattern for
optimum concealment
during bow season and a
reversible design to
fulfill the hunter-orange
requirements during
firearms seasons.
Gorilla
Undercover
Pro 360 RS Blind
877-685-7817
www.gorillatreestands.com
DLC COVERT
CARBON EXPRESS
877-462-1799
www.dlccovert.com
800-241-4833
www.carbonexpressarrows.com
New for 2010
is the DLC
Covert HR8.0
dressed in
Break-Up
Infinity. At
just 5.5" x
3.5" x 2.25",
the HR8.0 is
one of the
smallest trail
cameras available and a new
built in color viewfinder allows
users to display images in the
field.
3 in 1 Arrow: Speed, Accuracy &
Penetration
The Mayhem series is engineered to
deliver the ultimate combination of
speed, accuracy, and penetration –
setting a new standard for all-around
hunting performance. It’s like getting 3
arrows in 1.
Hunt 360°. You Can See Out.
They Can’t See In.
Compact RS
model
provides a
360° range of
vision in a
lightweight
portable design.
The 3-D LeafCover
conceals you in
nature while
silent hooks offer
greater stealth
without
alerting game.
11
HOME DÉCOR
KIMLOR BEDDING
800-762-0007 • www.kimlor.com
Featuring the popular Mossy Oak Break-Up
camo pattern, these bedding sets and
accessories are perfect for the hunter's
bedroom. A nice accent to any lodge or
cabin - even the master bedroom of your
home!
Pam Strickland
Comforter Set includes comforter, bedskirt
with a 14" drop, and 2 shams (twin has
only 1; king set includes king-sized
shams). 140-thread-count comforter is
made of an easy-care 70/30 poly/cotton
blend. Comforter is Camo on both sides.
Director of Licensing Operations
Office 662-494-8859 x209
pstrickland@mossyoak.com
Sheet Set includes fitted sheet, flat sheet, and 2 pillowcases (twin size has only 1).
Sheets are a 180-thread-count, 50/50 poly/cotton blend. Also available in brushed
flannel.
SPG LIGHT SWITCH COVERS
KIDZ WORLD
801-433-5502 • rholmes@spgcompany.com
662-628-1002 • www.kidzworldfurniture.com
Bring the outdoors indoors with SPG’s camo wall plates.
Featuring Mossy Oak Break-Up, there are three styles to
choose from; single toggle, double toggle and duplex
receptacle.
Kidz World is the leading
manufacturer of children's
furniture, all made in the
USA. All items are built just
like adult furniture with
hardwood frames for a strong
and long lasting product.
Patterns Available: Mossy Oak
Break-Up.
12
NOVELTY & GIFTS
WEBER'S CAMO LEATHER GOODS
320-762-2816 • www.webersleather.com
Combo Leather
Trifold
MSRP: $29.99
Travel Mugs
Women’s Wallets
Available with or
without a handle.
MSPR: $18.99
Available in Pink, Green,
Orange, or Taupe.
MSRP: $39.99
NEW OCEANS
WOMEN'S WEAR
BREAK-UP INFINITY BOAT
FENDER AND TABLE COVER
320-762-2816 • www.wildernessdreams.com
704-655-1343
Pretty In Pink Lace-trimmed
Camisole/ Boyshort
Swim Halter-kini/
Boyshort
Women’s
Loungewear
Cover2Group, known for their stylish, versatile and
innovative custom dye sublimated fabrics, unveils its new
Mossy Oak Collection for the hunting, fishing and casual
outdoors
enthusiasts. This
new Mossy Oak
collection will
feature the new
Break-Up Infinity
pattern on two
product offerings
with boat fender
and table covers.
CONSERVATION PARTNERS
13
CONSERVATION
COMPANIES
Mossy Oak Properties
Mossy Oak BioLogic
A growing network of land
brokers who are dedicated to
the stewardship of the land
through the purchasing and
selling of property for the
betterment of wildlife
conservation.
Dedicated to creating food
plot blends to attract
wildlife by scientifically
developing seeds that
provide maximum yield
and palatability for overall
animal health.
www.mossyoakproperties.com
www.mossyoakbiologic.com
Nativ Nurseries
Mossy Oak Rustiks
Offers a source of
genetically superior plants
and tress for hunters,
conservationists and
landowners looking to
improve property for the
betterment of wildlife.
www.nativnurseries.com
A source of rustic
lifestyle products that
are crafted directly
from 100-percent
recycled wood and
metal materials for
people who want to bring the outdoors inside.
www.mossyoakrustiks.com
Mossy Oak Signature Lands
Mossy Oak Land
Enhancement Services
Mossy Oak Signature
Lands is a collection of
branded properties that
meet certain wildlife,
conservation, and quality
criteria through a
partnership with The
Westervelt Company.
662-494-4139
Specializing in
contracting services for
recreational and
investment property
owners, Mossy Oak Land
Enhancement Services
offers landowners
practical solutions for
modifications and/or improvements to their
property.
662-494-4139
PROSTAFF
From event support to retail store grand openings to radio and
TV appearances, our ProStaff adds value to the Mossy Oak
Brand nationally, regionally and locally. For more information
or to have a Mossy Oak ProStaff member at your event, call
Tim Anderson at 563-922-2086 or email him at
tanderson@mossyoak.com.
14
MOSSY OAK
PRODUCTIONS
Deer Thugs
Hunting the Country
Monday 5:00 p.m. EST
Saturday 12:30 a.m. EST
Sunday 9:00 p.m. EST
Tuesday 6:00 p.m. EST
Tuesday 9:00 p.m. EST
Friday 12:00 a.m EST
Mossy Oak’s Deer
T.H.U.G.S. follows the
hardest of the hardcore
whitetail hunters to
learn what they know
that sets them apart.
Mossy Oak’s Hunting the
Country is a half hour of outdoor
entertainment that carries the powerful
message of family fun, fellowship and
natural resource stewardship.
Fist Full of Dirt
Obsession Revealed
Monday 2:30 p.m. EST
Wednesday 9:00 p.m. EST
Thursday 7:30 a.m. EST
Monday 9:00 p.m. EST
Wednesday 8:00 a.m. EST
Friday 11:30 a.m. EST
Fist Full of Dirt follows the most effective and most
innovative conservation
practices from concept to
completion. Science
meets satisfaction as we
show how any land can be improved by
anyone of any skill level on any budget.
The Obsession Revealed,
nationally recognized as
the “Best Instructional
Show,” hosted by outdoors
champion Ronnie “Cuz”
Strickland, is the epitome of first-run hunting excitement
how-to.
MOOSE Media serves as the sales and marketing arm for both Mossy Oak
Productions and the Pursuit Channel network. Responsibilities include
advertising sales for all Mossy Oak produced TV shows as well as network
advertising sales for Pursuit.
Pursuit Channel is the most widely distributed, pure hunting and fishing network
now available on DirecTV and a growing number of cable and high power TV
stations. Pursuit Channel, through its Agency
of Record – Performance One Media, has secured
distribution across all 14 million Dish Network
subscribers starting 2011. The network is on track to
reach more than 40 million households in 2011.
15