The Pull Out Corporation

Business Plan
THE PULL OUT CORPORATION
CONTACT INFORMATION
Mr. Geoffrey S. Miller, President
The Pull Out Corporation
2429 Bryn Mawr Ave.
Ardmore, Pennsylvania 19003
Web Site www.thepullout.com
Company Contact: Mr. Geoffrey S. Miller
Phone: 267-250-8144
E-Mail: gsm@thepullout.com
TOOL PULL OUT UNIT
THE PRODUCT
Video of the
Tool Pull
Out unit.
Tool Pull Out unit ready for work at the jobsite.
WHAT IS THE PULL OUT
The Pull Out is a mobile
tool/utility box. It is fully
removable, completely
portable and height
adjustable. In short, a
dynamic work station. It
fits in the back of a pickup truck or van and when
removed, stands on legs
and wheels, which lower
to the ground, either
manually or electrically.
WHAT THE PULL OUT CAN DO
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Pull Out can be equipped with a complement of power tools,
selected by the user or customized for a specific industry.
There is space in the Pull Out for storing hand tools and
hardware.
The Pull Out is designed for transport in pick-up trucks and
vans.
It is easily unloaded by one person, to stand on its own
drop-down, adjustable-height legs with wheels – for easy
positioning at the job site.
The Pull Out is the only device on the market which
addresses productivity and profitability.
ABOUT THE PULL OUT CORPORATION
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Geoffrey S. Miller conceived of patented and founded The
Pull Out Corporation.
The Pull Out Corporation has been formed to develop,
fabricate, and market new products to assist in increasing
worker productivity and thus revenue and income.
The Pull Out has been granted United States and foreign
patent protection.
The Pull Out is a registered trademark.
MANAGEMENT
Mr. Geoffrey S. Miller, President
Of The Pull Out Corporation
MANAGEMENT
MR. GEOFFREY S. MILLER, PRESIDENT

Mr. Geoffrey Miller; the founder of The Pull Out Corporation,
invented and patented the Pull Out. His extensive
engineering background has been honed by his hands on
design philosophy. Mr. Miller has the unique ability to take
an idea from conception or theory, build a model which then
evolves into the working prototype. Mr. Miller then applies
market needs and innovations to the prototype and
transforms it into a precisely engineered, production ready
product. His extensive knowledge of manufacturing
processes and logistics will enable him to preside over The
Pull Out Corporations day to day operations. Mr. Miller will
work with our manufacturing partner to assure that our
product meets the specifications and needs of the end user
and is readily available to satisfy our retail partner
requirements.
THE MARKETPLACE
Market %
Pull Out Units Sold
Trucks Remaining
Wholesale Sales
100%
0
50,000,000
0
1.0%
500,000
49,500,000
$1,500,000,000
0.50%
250,000
49,750,000
$ 750,000,000
0.25%
125,000
49,875,000
$ 375,000,000
0.06%
30,000
49,968,750
$
90,000,000
0.03%
15,000
49,984,475
$
45,000,000
0.02%
10,000
49,990,000
$
30,000,000
In looking at the total market potential; a sales penetration of two
tenths of one percent generates approximately $30 million in sales
with gross profit projected at $20 million.
PROJECTIONS
Year 1
Year 2
Year 3
Total
The Pull Out Units
1,300 units
2,720 units
3,980 units
8,000 units
Sales
$3,900,000
$8,160,000
$11,940,000
$24,000,000
Cost of Sales
$1,300,000
$2,720,000
$3,980,000
$8,000,000
Gross Profit
$2,600,000
$5,440,000
$7,960,000
$16,000,000
$25,000,000
$20,000,000
$15,000,000
Sales
Cost of Sales
Gross Profit
$10,000,000
$5,000,000
$0
Year 1 Year 2 Year 3 Total
MARKETING PLAN
KEY RETAIL
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Introduce the Pull Out through key
retail partners that cater specifically to
the allied trades like Home Depot,
Lowes, 84 Lumber, Canadian Tire and
others.
Sell the Pull Out to retail that caters to
the truck accessory market such as
Pep Boys, truck dealers and
independent truck customizers.
Offer consumers an incentive of
five hundred dollars in Tool
Money™ that can be spent in the retail location where they
purchased the Pull Out (this will
be tied to the successful execution
of the warrantee card).
COMPANY
LOCATIONS
Home Depot
2200
Lowes
1450
Pep Boys
592
Sears Holding Corp
3800
HD Supply (White Cap Supply)
200
Canadian Tire
468
Woodcraft
80
Sutherland Lumber Co
67
Tractor Supply Company
738
84 Lumber Company
475
Ace Hardware Corp.
5000
RONA Inc
500
Home Hardware Stores
1000
McCoy's
85
Northern Tool & Equipment Co
62
TruServ Corporation
7000
Do It Best Corp
4300
MARKETING PLAN
MANUFACTURERS
Ryobi
Marketing Partners
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Distribute press releases to ALL
tool manufacturers’ sales and marketing executives making
them aware of our product and the
significant increase in Tool
Money™ that will be available in our retail partners.
Create enthusiasm about the Pull
Out units ability to transform
jobsite organization and
productivity.
Allow the tool manufacturers free
use of the Pull Out trademark as
an additional way to associate
their brands with Pull Out
organization and productivity.
Hitachi
Black and Decker
Porter Cable
Milwaukee
Dewalt
Bosch
Delta
Makita
Dremel
Craftsman
Grizzly
Jet
Powermatic
RIDGID
Skil
Tradesman
Shopsmith
Husky
Rockwell
PRIMARY OBJECTIVE
The Pull Out Corporation will be able to control the toolbox market and tool innovation
while building a brand so strong it will virtually prevent competition from entering the
market.
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Tool Money™, Retail Incentive – gives our retail partners an opportunity to up-sell the
customer into spending more money on tools. Retailers will make money on the Pull Out,
Tool Money™, and additional sales generated from up-selling.
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Tool Money™, Tool Manufacturer Incentive – this will make the tool manufacturers
scramble to figure out how to get the Pull Out buyer to spend their Tool Money™ on the manufacturers tools instead of the competitions. By allowing them to freely use the “Pull Out” name to be associated with tools that fit into the Pull Out: this will entice them to market a “Pull Out” line of tools in an effort to get Tool Money™ from the customer in addition to up-sells from both the customer and retailers effort.
Most importantly - as a whole, this will provide a long awaited opportunity for tool
manufacturers to design new, innovative products. The “Pull Out” lines of tools that are built for the Pull Out, will become the industry standard. This will associate their tools with
productivity and increased profitability for the end user that ,of course, will own a Pull Out.
CURRENT STATUS
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We have selected an award winning, state of the art plastics manufacturing company that
specializes in low pressure injection molding of structural foam and structural web resins.
Fine tuning our design for the six molds. Machining the molds comes with significant up
front cost, but will allow us to manufacture nearly 2 million units before it needs to be
refurbished.
Promoting our Tool Pull Out to several key retailers and tool manufacturers creating
enthusiasm for our spring release.
Planning trade show attendance beginning with the National Hardware show in Las
Vegas, Nevada May. The Hardware show will allow us to grow our retail base nationally
into Ace, True Value, Do-it-Best etc. potentially growing our retail exposure by an
additional 10,000 locations. It also allows us to lock tool manufacturers into designing their
“Pull Out” lines of tools.
Positioning the Pull Out – with its unique design, customized features, assortment of
compartments and flexibility in the field – as the latest advance in productivity
improvement under the buyer’s control.
CAPITAL REQUIREMENTS
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Allocation of funds
The Company is currently looking to
borrow 5 million dollars. The proceeds
are to be allocated accordingly.
Use of proceeds
Molds
25
Marketing
10
Trade shows
Operating income
5
20
Payroll
5
R&D
5
Insurance
5
Loan repayment
Total
25
100
TOOLBOX MARKETPLACE TODAY
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Included on this page are several types of toolboxes/worktables
that can be hauled to, and used at the job site. This is what is
currently available to today’s contractor.
Storagemaster Rolling Work Bench: This is a fine workbench
that has wheels and storage and is extremely durable. Although
the wheels give it the ability roll around on flat surfaces, it is
extremely heavy. The weight of this particular item makes it
difficult to load into a pick-up truck, empty, with several strong
men. Forget moving it off a truck when it is fully loaded.
Portable Work Table: This can be unloaded from a pick-up
truck by one person even though it is heavy. It is durable
enough to be slid off the truck and onto the ground but this
creates many safety issues.
Classic Chest: Similar to the JOBOX on the following page.
Both items offering a secure storage bin to be left around at a
job site, but are little more than that. Extremely heavy, requiring
several people to move it empty and when full, the tools are
stacked onto one another. Wheels are available at an additional
cost but it does not address transporting to and from the job
site.
TOOLBOX MARKETPLACE TODAY
The tool boxes to the right are what
is currently available to the contractor
and are considered to be today’s standard. This type of toolbox can be
easily transported to and from the job
site but are attached to the truck and
have little to offer in terms of
increasing productivity.
THE FUTURE OF THE TOOLBOX
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Tomorrows contractor will need to be more mobile, organized and productive in their
increasingly competitive industry. They will need to gain the advantage of being able to
arrive on the jobsite unload, set-up, and begin working in a fraction of the time it currently
takes them. The Pull Out satisfies each and every one of these needs. The Pull Out
means business for the 21st century contractor.
TOOLBOX MARKETPLACE TOMORROW
STRUCTURAL FOAM PLASTIC UNIT FRONT
STRUCTURAL FOAM PLASTIC UNIT BACK
CUSTOMER USING A FLAT TABLE PULL
OUT UNIT FOR THERE PLANTS
CENTER DOOR ELECTRIC PULL OUT UNIT
CENTER DOOR HYDRAULIC UNIT
CENTER DOOR HYDRAULIC UNIT IN TRUCK