media kit - Vie des Arts

MILE END
DAVID NASH
LINDA HACKETT
DIANE LANDRY
KENT MONKMAN
PIERRE LEFEBVRE
No 236 AUTOMNE 2014
Dany Boudreault, acteur et auteur,
porte les œuvres d’Anne-Sophie Vallée
Photo : Maxime Leduc
No 232 Automne 2013
SODEP service d’abonnement, C.P. 160, succ. Place d’Armes, Montréal (Québec) H2Y 3E9
IRENE WHITTOME
MEL BOECHNER
LAURENT
LAMARCHE
DON MCCULLIN
JOE COFFEY
LE PÉROU
BARBEAU
TOUPIN
LES PLASTICIENS
9,50 $
DOSSIER
EXPOSITIONS SALVADOR DALI
9,50 $
40
Les
ans
de l’École de joaillerie
de Montréal
L’AVANT-GARDE
CUBAINE
LAURENT GRASSO
No 230 PRINTEMPS 2013
Postes-publications convention no 40007872 / Numéro d’enregistrement 09285
LUC LAPORTE,
ARCHITECTE
ART ACTUEL :
QUE SE PASSE-T-IL ?
LOUIS-PIERRE
BOUGIE
LES VÉRITÉS DE L’ART
DOSSIER
ÊTRE UN ARTISTE
INDIGÈNE
AUJOURD’HUI
FRANÇOIS VINCENT
MICHÈLE DROUIN
DOMINIQUE BLAIN
YVES POULIN
HENRY SAXE
PASCAL CAPUTO
JON RAFMAN
SPLENDORE A VENEZIA
PEINTURE ET MUSIQUE (MBAM)
www.viedesarts.com
SODEP service d’abonnement, C.P. 160, succ. Place d’Armes, Montréal (Québec) H2Y 3E9
BIENNALE
DE CÉRAMIQUE
Postes-publications convention no 40007872 / Numéro d’enregistrement 09285
ACTUALITÉ DES ARTS VISUELS
www.viedesarts.com
www.viedesarts.com
Postes-publications convention no 40007872 / Numéro d’enregistrement 09285
SODEP service d’abonnement, C.P. 160, succ. Place d’Armes, Montréal (Québec) H2Y 3E9
No 230 Printemps 2013
VISUAL ARTS TODAY
COLLECTION PALEY,
UN PENCHANT
POUR LA MODERNITÉ
(MNBAQ)
No 232 AUTOMNE 2013
2014-10-01 10:20 AM
Published continuously
for nearly 60 years,
Vie des Arts
is an indispensable
source of reference
MEDIA
KIT
in visual arts,
as much for art lovers
as for experts.
viedesarts.com
WHY ADVERTISE
IN VIE DES ARTS MAGAZINE
Because Vie des Arts initiates web searches
Because Vie des Arts triggers purchase choices
Because the message is pertinent.
Vie des Arts is the most widely read cultural magazine.
It is the most versatile art review.
The texts are clear and the page layout irresistible.
PROFILE
Founded: March 1956
Bilingual: English, French
Format: 22.9 x 30.5 cm (9 x 12 inches)
Number of pages: 112 (full colour)
Binding: German
Frequency: Quarterly. In accordance with
the seasons: March (spring), June (summer)
September (autumn), December (winter).
Distribution: Canada, USA, Europe
Price per copy: $9.50
Subscription: $24 for four editions
(one year), $45 for eight editions (2 years).
viedesarts.com
Circulation: 8,000 copies
5500 subscribers
1500 libraries
(20 readers per library)
1000 kiosk purchases in units
Subscription renewal: 85%
A thematic folder is included in each
edition of Vie des Arts, focusing on topics
of the day. The subjects are divided into
sections: reviews, opinions, exhibitions,
reports, books, movies, news briefs.
MEDIA KIT l 2
VISUAL ARTS TODAY
DEADLINES
PRINT FORMATS
FULL PAGE
Deadline for
reservations
Delivery
of graphic
material
Release
Spring
March 4
March 11
April 3
Summer
June 10
June 17
July 10
Autumn
September 9
September 16
October 9
Winter
November 18
November 25
December 18
9 x 11.5 inches + 1/8 on
4 sides for margins lost
22.86 x 29.21 cm + 0.3175
on 4 sides for margins lost
Do not place the text too
close to the margins and
ensure that the text fits within
7.5 x 10.25 inches
(19.05 x 26.03 cm)
ADVERTISING RATE 2015-2016
PRIME
REGULAR
$3,200
$2,000 $1,200
$750
$500
Double page
Full page Half page Vertical quarter page Horizontal strip $7,000
$4,000
$2,500
$1,500
$1,000
COVERS
Covers 2 or 3
Cover 4
$2,500 $3,000
$4,500
$5,000
15% discount on each insert with an annual contract
of 4 consecutive inserts
HALF PAGE HORIZONTAL
HALF PAGE VERTICAL
7.729 x 4.972 inches
3.741 x 10.166 inches
19.63 x 12.62 cm
9.50 x 25.82 cm
PAYMENT DELAY
QUARTER PAGE
HORIZONTAL BAND
Within thirty (30) days after publication.
3.741 x 4.972 inches
7.729 x 2.371 inches
9.50 x 12.62 cm
19.63 x 6.022 cm
WEBSITE ADVERTISING RATE 2015-2016
MAX SIZE DIMENSIONS
FORMAT $
Box (home)
270 x 205 pixels 30 KB
Gif
Skyscraper
160 x 600 pixels 30 KB
Gif
400
400
20% discount on the monthly fee of a web ad
with purchase of a full colour page ad in the print version.
SEND YOUR WEB ADVERTISING
Email: pub@viedesarts.com
viedesarts.com
MEDIA KIT l 3
VISUAL ARTS TODAY
REQUIRED MATERIAL
Format: PDF high resolution (300 dpi)
Color: CMYK
Font: vectorized
Full page: lost margins on all 4 sides
with cut marks
TO SEND YOUR ADVERTISING
Email: rm@cgcom.com and
with copies to pub@viedesarts.com
with low resolution PDF + download link
ADVERTISING CONTRACT
Releases: n Spring n Summer n Autumn n Winter
Printed formats: n C2 n C3 n C4
n double page n 1 page n 1/2 page n 1/4 page
n band
Web formats: n
Box n Skyscraper
Price: n
Regular n Preferential n Other
Advertiser
Person responsible
Address
* EXTRA FEES
City
Province
Typography, editing, colour separation and adaptation
of material from $75
Country
Postal Code
Phone
Fax
Email
Comment
* Advertisers are responsible for the occasional cost of badly prepared
electronic files. No major changes will be accepted upon test review unless
the error is on our part.
REGULATIONS - INSERT CONTRACT
a) The advertisers and advertising agencies are responsible for the content
of their advertisements in Vie des Arts: they accept liability for any claims
made to the publisher concerning those ads.
b) Advertisers and advertising agencies will not hold the publisher responsible
for any omission in the publication of their ad.
c) Advertisers and advertising agencies are jointly responsible for the full
payment of advertising published.
d) The insert contract is non-cancellable after the deadline.
e) Any advertisement rebate is subject to the approval of the publisher.
Advertiser’s signature Date
Vie des Arts signature
Date
VIE DES ARTS
Bernard Lévy, Director
5605 Avenue De Gaspé
Office 603
Montreal (Quebec) Canada
H2T 2A4
viedesarts.com
Phone: 514 282-0205
Fax: 514 282-0235
pub@viedesarts.com
MEDIA KIT l 4
WEBSITE
viedesarts.com
The viedesarts.com website includes two
main windows: archives and webzine.
The archives provide access to all articles
published since the creation of the magazine
with a limit of six months. More than
20 000 illustrated pages present artists
and significant events that span more
than half a century. A rich and unique
repository of indexed information on the
history of art from 1956 to the present.
viedesarts.com
The archives constitute a referral bank
available for free and consulted by
researchers and art lovers worldwide.
The webzine follows breaking news in
the domain of visual arts, with articles
and reports on events as they happen.
MEDIA KIT l 5
VISUAL ARTS TODAY
READERS’ PROFILE
Readership Circulation 8,000
Readership 30,000 (factor of 5)
Distribution Subscriptions sales 77% 23% newsstand
Gender 67% of readers are women
Age 16% aged under 35
20% 35-44
25% 45-54
23% 55-64
15% 65+
Occupation 16,1% health professionals
10,3% legal professionals
16% business professionals
12% arts professionals
6% students
8,5% teachers
12% retirees
19,1% other
Annual income 5% earn $25K and less
13% earn between $25 and $40K
24% earn between $40 and $65K
21% earn between $65 and $80K
16% earn between $80 and $105K
14% earn between 105 and $150K
7% earning over $150K
Property investment 66% property owners
Own a car 78%
Consumption in $
Works of art /
design objects 5% $2,500 or more
9% $5,000 and more
4% $10,000 and more
We reach 85 %
of the art market
Cosmetics,
luxury items and jewellery viedesarts.com
16% $500 to $1,000
8% $1,000 to $5,000
Clothing 29% $500 to $1,000
31% $1,000 to $5,000
3% $5,000 more Computer software,
photo and electronic
products 15% $500 to $1,000
19% $1,000 more
Gardening and residential
upgrading 17% $500 to $1,000
22% $1,000 to $5,000
8% $5,000 to $10,000
Restaurants,
hotels and business
and holiday travel 15% $500 to $1,000
14% $1,000 to $2,500
5% $2,500 or more
Wine and other beverages 26% $500 to $1,000
14% $1,000 to $2,500
10% $2,500 more
Books and magazines 25% $500 to $1,000
14% $1,000 more
Cultural consumption Visit art galleries, museums and art centres exhibitions 17% 3-5 times/year
19% 6-11 times/year
17% 1 times/month
21% 3 times/month
22% 1 or more times a week
Interest in painting
sculpture / engraving 45%
Interest other than
visual arts 10%
Geographical distribution Canada Quebec
Ontario
Atlantic
West
80%
8.3%
0.2%
3.2 % United States 3.3%
Europe
2.0%
MEDIA KIT l 6