WHAT`S HOT - Connect2One

Campus Stores Canada 2015
WHAT’S HOT
Ready Your
Buying Plan
$$$
HIGH END
VALUE
OMNI
CHANNEL
WHAT’S HOT
Price Thresholds Vary
By Customer, Item and Mood
$199 vs $9.99
$7.99 vs $1.99
$$$ vs no money
for parking meter!
WHAT’S HOT
Psychological
“Cues”
$9
“Nine dollar price
endings increase
consumer demand”
WHAT’S HOT
Celebrate with Price Tie-ins
Founding Year Price Point
UC Santa Barbara Bookstore
Sold 600 pieces in 2 days
WHAT’S HOT
ANY Signage “Cues” Boost Sales
Signage key element no
matter what the deal!
WHAT’S HOT
Retail to E-tail
Destination Campus Store
The College Store at Plattsburgh State University
WHAT’S HOT
Perks at UC San Diego Bookstore
WHAT’S HOT
Campus
Beautique
WHAT’S HOT
Space to Recharge
On-the-Go
Generation
WHAT’S HOT
Shake – Blend – Filter – Infuse
WHAT’S HOT
Brand Recognition
WHAT’S HOT
Fitness Lifestyles
UC Davis ARC Pro Shop
The College Store at SUNY Potsdam
WHAT’S HOT
Soft Dressing8
%
Yoga clothing UP 45
Participation in yoga UP
%
4.5
Data source: The Wall Street Journal
WHAT’S HOT
Tank Tops
Rib Tank
Shoulder Knot
Racerback
WHAT’S HOT
Layered Fashion
Summer tank styled six ways!
University Book & Supply
University of Northern Iowa
WHAT’S HOT
Ladies Performance Wear Boom
Work Out
Casual
Competitive
WHAT’S HOT
Performance for Girls
WHAT’S HOT
Ubiquitous Branding
WHAT’S HOT
Wearable Tech
1 IN 5
Adults will probably or
definitely purchase a
wearable device in the
next 12 months
purchase intent is
even higher
among young adults.
Source: RetailCustomerExperience.com, 12/8/14
WHAT’S HOT
On-the-Go Experiences
WHAT’S HOT
Multi-sensory Experience
“Retailers are adding
entertainment and using
digital technology to
remove friction and make
it easier to shop.”
Source: “How Traditional Stores Can Remain Relevant in the
Digital Age.” NRF SmartBrief January 6, 2015
Color Play
WHAT’S HOT
Spring 2015
WHAT’S HOT
Pantone Color of the Year
WHAT’S HOT
Designer Appeal
Lilly Pulitzer line available mid-February through March
Our Lilly Pulitzer planners are
flying off the shelves.
University of Alabama
Supply Store
A preview of the collection for Target
Photo by Target
University of Alabama
Supply Store
WHAT’S HOT
Refreshing Floral
“Daisy florals are
paving the way as
this season's most
coveted print trend.”
ACCO Brands USA LLC
WHAT’S HOT
Back to Nature
WHAT’S HOT
Paisleys
WHAT’S HOT
Aztec Twists
WHAT’S HOT
Patterns and Direction
WHAT’S HOT
Doodling Anyone?
“Doodle Series” Spiral Notebooks
Comet School Supplies
NEW “Doodle Series” Planners
Rediform
WHAT’S HOT
All that Glitters is GOLD for 2015
Basic
Boring
WHAT’S HOT
Fresh Look for Basics
Dixie State – that’s the way to
photograph hoodies!
Our top selling design
Graphite with Black Lettering Hoodie
Central Washington University
WHAT’S HOT
Everyday
Value
WHAT’S HOT
Crews & Hoods
$29.99
$39.99
Total Crews Sold – 946
Total Hoods Sold – 1000
Nicole McPherson – SGA Bookstore at Slippery Rock
WHAT’S HOT
Quarter Zip
WHAT’S HOT
Outlook Winter
2015
Quilted Puffy Jacket and Vest
WHAT’S HOT
Winter Knits
WHAT’S HOT
Bold Font, Unique Shape
Over 2800 units sold - 8 different styles
Red Love & Honor Chevron Design best seller
Todd McGrail, Miami University Bookstore
Over 1000 sold. Periwinkle has been the best
selling color.
Angie Maniaci, University of Wisconsin
WHAT’S HOT
Evolution
WHAT’S HOT
“State Of Mind” Graphics
Sold 400 at $15.95. That’s a lot because we
are a small store of only 700 square feet.
Samantha Palmer, Flagler College
WHAT’S HOT
Color Blocking
Scoop Neck Color Block
Baseball Tee
Color Block FZ Hood
WHAT’S HOT
Color Blocking for Men
WHAT’S HOT
Dye Sublimation
InFusion by
TriMark
Holloway Cut & Sew for Team Sports
Large decoration locations
Decoration over seams and zippers
High content or 100% poly garments
High resolution art (twice the resolution of screen print)
Undetectable to the touch
WHAT’S HOT
Performance Everyday
New Fabrics
New Prints
New Styles
WHAT’S HOT
Anywhere Casual
ECO Achievement Hood
Vapor Heather Polo
Vapor Impact ¼ Zip
WHAT’S HOT
Men’s Ties
We sell a lot of ties at homecoming, holiday and graduation.
We’ve sold 50 ties at $75 and 30 bow ties at $55 in the last year.
Jill Lazarus, Davidson College Store
WHAT’S HOT
Neckwear8So-o-o-o cool!
WHAT’S HOT
Pet Accessories
Dog Football Jersey
Sold 306 at $26.00
Pet Collar
Sold 187 at $19.00
Thanks Cathy Colon!
WHAT’S HOT
Headbands
Taylor Swift owns the Headband Trend
www.usmagazine.com
WHAT’S HOT
Updated Charm Bracelet
UVM Bookstore sold
600 bangle charm
bracelets last year
$29.99
Brendan Andrews
University of Vermont
WHAT’S HOT
Stylish “Tech-cessory”
WHAT’S HOT
3-D for Fashion
“Fashionistas are
getting in the
groove3-D printing
could go beyond
prototyping and right
into the closet,
possibly
revolutionizing retail.”
Source: The Latest in Fashion Layering by Janet
Groeber
http://blog.designretailonline.com/
WHAT’S HOT
The game’s afoot!
WHAT’S HOT
Foot Fashion
Statements
The College Experience
WHAT’S HOT
5 Seconds of
FAME!
WHAT’S HOT
Rivalries
WHAT’S HOT
Pride for Eternity
WHAT’S HOT
Today Vintage8
WHAT’S HOT
Home Décor
WHAT’S HOT
Wooden Signs
WHAT’S HOT
Glee!!!
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Paula’s Picks Blog
Paula Haerr
Michelle Johnson
Robb Faust
VP Retail Services
phaerr@connect2one.com
Program Manager
mjohnson@connect2one.com
Program Manager
rfaust@connect2one.com
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