Case Study PDF

CLIENT SUCCESS STORY
Steeping New
Products with
Fan Favourites
Blenz Coffee spread organic awareness and
boosted sales for their new drink line with a visual
voting contest, earning them thousands of email
subscribers in segmented lists by favourite product.
12
Retargeting Segments
by product preference
1000+
New Email Subscribers
authorized & segmented
180,000+
GOAL
Create Awareness for Steamed Juice Teas
Organic Friend Reach
friends Blenz can target
Excited about their new product line launch, the social media team at Blenz Coffee wanted to
generate awareness about Steamed Juice Teas and encourage fans to try them out. Coffee
connoisseurs can be picky and hesitant to try new things, so Blenz had to get creative.
SOLUTION
Fan Favourites Visual Voting Contest
Blenz Coffee engaged their loyal fan base with a cross-network Photo Poll, where fans could
“
We couldn’t have achieved the
same social engagement and
awareness around our new
product line without Tradable Bits.
vote for their favourite Steamed Juice Tea combination. This incentivized Blenz fans to try the
I attribute a large amount of the
new drink line in store and vote for their top choice online for a chance to win a huge tea
Steamed Juice Tea’s social media
package and the honour of choosing which drink to launch in Japan. As fans voted, they
success to the platform and the
explicitly authorized Blenz to contact them by email and were added to Fan CRM, which
sorted them into email lists by the product they selected. Now Blenz has hundreds of new
support we received from them.
”
confirmed members in their Friends of Blenz email club that they can reach with targeted
JANELLE SACCUCCI, Digital Communications/
emails and ads that speak to their unique product preferences, not just their love for coffee.
Marketing Coordinator for Blenz Coffee
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