May 2016 Smeg announces new partnership with Fearne Cotton

May 2016
Smeg announces new partnership with Fearne Cotton
Smeg is thrilled to announce it will be working with the inspirational Fearne Cotton as she
launches her new Cook book.
The TV star is a self-confessed fan of the iconic Italian manufacturer and Smeg knows she will
inspire new and existing customers to experiment in the kitchen with its premium product lineup, including its innovative and eye-catching retro-style large and small appliances.
Both Smeg and Fearne share a deep passion for food, family, fashion, design and the arts, and
this mutual affection has resulted in a close working relationship between the TV presenter and
the brand.
The partnership comes during a huge year for the 34-year-old mum-of-two as she prepares to
release her debut cookbook, as part of the collaboration she will be sharing some of her
favourite recipes with Smeg.
Fearne has fulfilled a huge ambition with the release of her cook book: Cook Happy, Cook
Healthy. She is also currently filming her series ‘Fearne’s Happiness Project’ for new YouTube
channel Pretty Upfront, along with writing a column in women’s lifestyle magazine GLAMOUR
and designing her own homeware range with Very.co.uk.
Fearne said: “I love the retro look and adore the pastel colour palette of this range. My
favourite is the stand mixer, but all these Smeg appliances look gorgeous”
The announcement of the partnership comes during a major year for Smeg following the
recent unveiling of its exquisite Dolce & Gabbana fridge collection, the highly innovative and
SMEG (UK) LTD
The Magna Building,
Wyndyke Furlong, Abingdon,
Oxfordshire OX14 1DZ
marketing@smeguk.com
+44 (0)344 5570070
PR Contact:
Little Red Rooster
5 Church Street,
Twyford, RG10 9DN
smeg@littleredrooster.co.uk
+44 (0) 118 9018828
nature-inspired Dolce Stil Novo appliance range, the opening of a stunning eco-conscious UK
headquarters in Abingdon, Oxfordshire, and exciting plans for a forthcoming flagship London
store.
Smeg UK managing director Mike Giddings said: “We’re delighted to be working with Fearne as
she shares so many of the passions that Smeg holds close to its heart too.
“As a busy working mum, Fearne is someone many of our customers can identify with and
having closely followed her mouth watering Instagram posts she is already proving an
inspiration for millions to get creative in the kitchen.
“I know from having spoken with Fearne, and seeing her use Smeg products, that she loves
our 50’s style small domestic appliances and is passionate about cooking with big flavours. We
feel fortunate to be supporting with the next chapter in her career.”
About Smeg
SMEG, one of the largest Italian home appliance companies, was founded in 1948 by a family
of entrepreneurs who, with great passion and know-how, managed to develop a strong and
growing company. Today, Smeg is run by the third generation of Bertazzoni, but it still keeps
the memory of its beginnings alive in its name, an acronym for Smalterie Metallurgiche
Emiliane Guastalla ("Emilian metallurgical enamel works of Guastalla").
Over time, the brand has established itself as a symbol of high aesthetic and each product is
made with a unique attention to research and development. Each new appliance for SMEG is a
special artefact, which arises from a deep study of design, ergonomics and function.
Smeg's internal design studio, which carries out painstaking research into aesthetics and style,
has the support of internationally renowned designers such as Guido Canali, Mario Bellini, the
Piano Design studio, Marc Newson, Giancarlo Candeago, Matteo Bazzicalupo and Raffaella
Mangiarotti.
Today Smeg has a strong international presence with 18 direct commercial subsidiaries
(France, England, Belgium, Spain, Germany, Holland, Sweden, Denmark, Portugal, Russia,
Ukraine, Kazakhstan, the USA, South Africa, Australia, Mozambique, Poland and Mexico), a
representative office in Saudi Arabia, and a large network of distribution partners all over the
world.
Smeg has received a number of important accolades over the years, including a Wallpaper*
Design Award, a Red Dot Design Award and an iF Design Award, as well as 2 x Designer
Kitchen & Bathroom awards and multiple Which? Best Buys. In 2015, Smeg won the
prestigious 'White Goods Supplier of the Year' prize at the ERT Awards. Further information on
Smeg's award wins can be found at http://www.smeguk.com/company/prizes-and-awards/ For stockist information, contact Smeg on 0344 557 9907 or visit www.smeguk.com or
www.smeg50style.com/gb/
For trade enquiries please call 0344 557 0070 or email sales@smeguk.com
SMEG (UK) LTD
The Magna Building,
Wyndyke Furlong, Abingdon,
Oxfordshire OX14 1DZ
marketing@smeguk.com
+44 (0)344 5570070
PR Contact:
Little Red Rooster
5 Church Street,
Twyford, RG10 9DN
smeg@littleredrooster.co.uk
+44 (0) 118 9018828
SMEG (UK) LTD
The Magna Building,
Wyndyke Furlong, Abingdon,
Oxfordshire OX14 1DZ
marketing@smeguk.com
+44 (0)344 5570070
PR Contact:
Little Red Rooster
5 Church Street,
Twyford, RG10 9DN
smeg@littleredrooster.co.uk
+44 (0) 118 9018828