ConneCtions - the Pennsylvania Association of Realtors

Connections
Marketing your products and services
to Pennsylvania Realtors®
About PAR
With more than 30,000 members, the Pennsylvania
Association of Realtors® (PAR) is one of the state’s largest
groups of independent business professionals. PAR is the
collective force influencing and shaping the real estate
industry, working on behalf of its members and the public.
PAR seeks to:
• Promote home ownership
• Encourage investment in real estate
• Protect the right to own and use private property
• Enable members to transact business to the advantage
and protection of the public and members
• Advance economic growth in the Commonwealth
and among its citizens
WhAt is A ReAltoR®?
The term Realtor® is a membership mark of the National
Association of Realtors®. Membership includes residential
practitioners as well as those in appraisal, commercial sales,
land sales, development and auction and property
management.
As independent contractors, Realtors® rely on information
that helps them make more money, grow their business and
operate within legal and ethical guidelines. As entrepreneurs,
they are responsible for the majority of purchasing decisions
for products essential to running their businesses. And a
Realtors’® position at the center of the real estate transaction
and as community ambassadors puts them in a unique
position to recommend specialized goods and services
to their customers and sphere of influence.
Win-Win
PARtneRshiPs
As a Pennsylvania Association of Realtors®
(PAR) sponsor, your organization will gain
unequalled exposure to a targeted audience
of more than 30,000 Realtors® throughout
the Commonwealth. That “all access” VIP
status enables your company’s brand to
connect directly to decision makers and
influencers from across a broad spectrum
of professional and individual needs whose
consumer patterns demand your products
or services.
MultidisCiPlinARy
ChAnnels
A PAR sponsorship is more than placing
your logo on our award-winning website.
Based on a level of sponsorship that’s
right for your company, we deliver your
message virtually and physically—at our
highly rated premier member events and
programs; at trade shows, conferences and
business meetings; through ever-growing
and impactful media channels, and even
in our popular e-newsletters that will link
directly to your website.
To learn more
about advertising and
sponsorship opportunities
call 717 -561- 1303
2
Media Channels
3
SPONSORSHIP LEVELS
Standard Deluxe
$3,000 $5,000
Benefit
Membership List Access
Premium
$10,000
Exclusive
$15,000
(One from each industry per year)
6 times per year.
Includes name, email, physical
address, association, office,
join date, license type
1 time per year.
Includes name,
email
3 times per
year. Includes
name, email
4 times per year.
Includes name, email,
physical address
Yes
Yes
Yes
Yes
Yes
26 Weeks
52 Weeks
52 Weeks
Three Months
52 Weeks
Six Months
3 months
rectangle top
6 months
rectangle top
9 months
leaderboard top
12 months leaderboard
top + 12 months rectangle top
2 per year
4 per year
Winter, Spring, Fall
Winter, Spring, Fall
Winter, Spring, Fall
Winter
Winter, Spring, Fall
Winter, Spring, Fall
PARealtor.org
Logo placement/link on website's sponsor page
Logo placement/link on homepage
Leader News
Logo placement and link. Footer placement
Advertisement - Sidebar (175 px wide)
PARJustListed.com
Advertisement
Opportunity to publish educational/
newsworthy articles
PAR Governance Meetings
Banner in Welcome Area (provided by Sponsor)
Brief, self introduction at General Session
Distribution of company promotional materials
Vocal recognition by President at Board of
Directors meeting
Introduction at up to three committee meetings
One 6’ exhibit table in central location
Use of breakout room for educational/
meet-n-greet session with membership.
Includes full promotional support by PAR
Logo inclusion on signage
Advertising space in event program at all three
meetings
Winter, Spring, Fall (first come, first serve1)
One day/Spring or Fall
Two days/Winter
Yes
Yes
Half page
Yes
Half page
Yes
Full page
premium placement
Yes
Full page
premium placement
Presidential Inauguration2
Yes
Four complimentary tickets with VIP seating
Exclusive PAR Sponsor at
Tri-State Convention
Vocal recognition at statewide reception with banner
Distribution of company promotional materials at
PAR’s exhibit booth (8,000+ attendees)
New Member Guide
Webinars
1
First come, first serve. Limit of three Exclusive sponsors per year.
Yes
Yes
Full page ad
One per year
2
Three per year
Designated PAR sponsor. President, who may own/operate a real estate franchise, has the option of bringing on additional sponsors at his/her will.
Is a PAR sponsorship right for you?
Our Standard, Deluxe, Premium and Exclusive options offer variety and affordability.
To learn more, contact PAR’s Marketing Manager at 717-561-1303.
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ADDITIONAL
Opportunities
PARJustListed.com is a daily news website for Realtors®
from across Pennsylvania and the entire United States.
Depending on appropriate fit, some organizations
might opt to apply for Preferred PARtner status with
the Pennsylvania Association of Realtors® (PAR).
As a PARtner, your organization receives official PAR
endorsement as well as a marketing support designed
to engage and capture the on-going attention of our
30,000 members.
PAR carefully considers potential partners, aligning
only with those whose mission is to deliver best in
class products, provide outstanding customer service
and conduct business according to the high standards
expected by PAR and its membership. The products and
services offered by partners must prove to enhance the
experiences of being a Realtor® and add to his or her
success.
Program Goals
To provide PAR members with discounted rates on a
variety of amenities and access to emerging real estate
related technologies, products and services that will
enhance their professional development and ability to
conduct business successfully.
How will PAR promote your products or service?
We like our PARtners and do everything within our
marketing power to help create excitement about your
products and services. This includes promotion of your
organization via the following of our media channels:
• PARealtor.org
• New Member Guide
• Emails to members
• Convention and business meetings
• E-newsletters
To learn more about PAR’s Preferred
PARtners, contact us today!
45,000
Posts on PARJustListed.com are authored
Pennsylvania Average number of page views
PARJustListed.com
is abydaily
Association of Realtors® leadership and staff members.
PARJustListed.com
These
articles
include
important
real
estate
information,
news website for Realtors®
receives per month.
commentary, trends, videos, and more.
from across Pennsylvania
It is the perfect time toAverage
become a digitalnumber
partner with the
Association of Realtors®.
and the entire UnitedPennsylvania
States.
of page views
In 2014, PARJustListed.com will receive new branding,
per month
Number of real estate
layout, and user functionality. Expected to go-live in May,
Posts
on PARJustListed
professionals
who receive the the neware
PARJustListed.com will allow Realtors® from
PARJustListed.com daily email. across the United States the opportunity to stay connected
authored
by Pennsylvania
with the latest industry trends and technology.
Association
of Realtors®
Advertising Opportunities
Advertising space onand
PARJustListed.com
leadership
staff is site-wide, including the homepage. Three options are
available: leaderboard below the masthead (728x90), rectangle ad on the right sidebar in the top
location (300x250),These
and rectangle
ad on the right sidebar in the bottom location (300x250). Ads
members.
articles
may be purchased as a group or individually.
Number of real
include
important
real
Advertising Rates
estate
professional
Interested in multiple ads? We can customize a discounted package for you!
estate
information,Monthly
receive
Ad Size
Six Months who
Twelve
Months
Leaderboard
$460
$420 the daily
$400
email.
commentary,
trends,
Rectangle Top
$380
$340
$300
videos
andBottom
more. $360
Rectangle
$320
$280
48,000
2,800+
4,000+
Pricing listed above indicates the monthly rate for the contract period.
Advertising Contact
Advertising space on PARJustListed.com
Laurie Brownis
Marketing Manager
site-wide, including the homepage.LBrown@PARealtor.org
Three options
500 North 12 Street
are available: leaderboard below the
masthead
Lemoyne,
PA 17043
(728x90), rectangle ad on the right800-555-3390
sidebar in the
top location (300x250) and rectangle ad on the
right sidebar in the bottom location (300x250).
Ads may be purchased as a group or individually.
Advertising Specifications
Unit Sizes
Leaderboard 728 pixels wide by 90 pixels high
Rectangle 300 pixels wide by 250 pixels high
Advertising Copy
Image Types GIF and JPEG
Max File Size 40k per unit
Max Looping 15 seconds
Linking URL Linking URLs must be domain
name based and cannot be the IP address
th
Advertising RAtes
Ad Size
Leaderboard
Rectangle Top
Rectangle Bottom
Monthly
$460
$380
$360
6 Months
$420
$340
$320
12 Months
$400
$300
$280
Interested in multiple ads?
We can customize a
discounted package for you!
Click here to visit PARJustListed.com
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