NEW! MEDIA KIT 2016-2017

NEW!
MEDIA KIT 2016-2017
Culture and Quality for a Luxury Wine-style
ASIA
HONG KONG
MAY/2016
ASIA
HONG KONG
COVER OF THE MAGAZINE
ASIA
HONG KONG
THE MISSION
Swan Group has moved to Asia with a path that
passing from internationalization of the product,
to promote the culture of wine starting from the
great French ones and extending itself to the rest
of the world.
With Spirito diVino Asia, we aim to determine
the actual quality and the fair value of each wine.
We do it with passion and skill, elegance and extravagance, ethics and values that we are unanimously recognized.
The extravagant man chooses according to taste brought up over the years. Search the highest
quality and beauty, finding them in a car and in
a watch, in a dress and even in a wine, and final-
ly sharing them with his friends because “the real
luxury is a shared luxury”. For this reason Spirito
diVino Asia presents itself as a lifestyle magazine
that has its leit motif in the culture of wine.
Spirito diVino Asia is the ultimate in publishing
luxury. Being the premiere wine and luxury lifestyle magazine, Spirito diVino Asia continues
reaching the most sophisticated and cultured
individuals through its tailored content.
Spirito diVino Asia aims to deal with life quality through a journey into the wine world, promote the culture of wine and spirits in Asia,
entertain international travellers through its
focused distribution across the area.
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HONG KONG
THE PUBLICATION
Size: 250 X 330 mm
Languages: English
Pages: From 128 + 4
Frequency: Bi-monthly
Circulation: 100.000 copies per issue
Circulation by City: Hong Kong
Macau, Shanghai, Beijing, Singapore, Bangkok
Distribution: Retail, Subscriptions
VIP Mailing, Controlled Distribution
ASIA
HONG KONG
INSIDE PAGES
ASIA
HONG KONG
COVER OF TIME DIVINO & MISSION
Time di Vino is an account of the passions of a lifetime, of the life of every
man and woman, related through the
exceptional framework of high-end
watchmaking. Time, is the common
theme, the element that marks out
our every beat and all our choices. It
is the element that drives us to grow,
and to reflect both on the past we
leave behind us and on the future.
Spirito di Vino Asia bears witness to this
fascinating world, made of love, culture
and values. The ethics of the true connoisseur, who has chosen to concede
himself the time to savour the pleasures of life. It is the art of living.
ASIA
HONG KONG
INSIDE PAGES
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HONG KONG
INSIDE PAGES
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HONG KONG
INSIDE PAGES
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HONG KONG
THE AUDIENCE
WHO IS OUR READER
AGE
64% MAN 36% WOMAN 75% 45 YEARS OLD AND ABOVE
OCCUPATION 58% CHAIRMAN/PRESIDENTS/ENTREPRENEUR EDUCATION
24% PROFESSIONALS/ MANAGERS 54% UNIVERSITY
18% OTHERS
ANNUAL INCOME
46% POSTGRADUATE
TRAVEL INTERNATIONALLY IN THE PAST 12 MONTHS
37% HK8M AND ABOVE 62% FOR LEISURE 38% FOR BUSINESS
38% HK800K - 2M
ASIA
HONG KONG
THE DISTRIBUTION
1. CONTROLLED DISTRIBUTION AT EXQUISITE LOCATIONS IN ASIA PACIFIC
Hong Kong
Singapore
Bangkok
Shanghai
Beijing
Airport Lounges
Hotels
Private Clubs Golf/Yacht Clubs
16
31
16
12
10
34
-
-
11
32
-
-
14
30
-
-
14
Location Total
75
44
43
44
14
2. RETAIL AT NEWSSTANDS, aiRport and specialty bookstores
Hong Kong International Airport: Departure Floor Before Security, Restricted Area Gate 15, Gate 20, Gate 41
Bookstores: Dymocks, Kelly & Walsh, Jumbo Grade, Eslite, Beachside Bookship, Aberdeen Marina Club
Newsstands: Newsstands at the city centre: Admiralty, Central, Wanchai, Causeway Bay, Tsim Sha Tsui
Liquor Stores: Watson’s Wine
3. VIP MAILING AND DISTRIBUTION AT TOP CLASS EVENTS
VVIP Mailing: An unmatched mailing list boasting the most important personalities of the Asian cities
Top-class Event Distribution: Spirito diVino Asia is proudly distributed at the most exclusive events in town organzied by
prestigious bodies, including Aston Martin Owners Club, Oxford and Cambridge Society, Foreign Correspondents Club
ASIA
HONG KONG
MARKETING CAMPAIGN
Spirito diVino Asia plans exclusive by-invitation only events for our clients, from private sit-down fine wine dinners to
large-scale walk-around cocktail party. All events are planned according to the specific needs of each client. In
addition to single-brand event, we line up collaborations for clients with non-competitive brand as well as liquor
sponsorships to create maximum impact, reach a broader client base and elevate guests’ enjoyment.
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HONG KONG
ADVERTISING RATES
Full page: HK$ 39.390
Double page spread: HK$ 78.780
Inside front cover spread: HK$ 128.170
Inside front cover: HK$ 105.040
Back cover: HK$ 118.170
Inside Back cover: HK$ 78.780
Horizontal half page: HK$ 26.260
Vertical half page: HK$ 26.260
Special positions: adv rate +15%
Special offers
Yearly agreement: 10% discount
ASIA
HONG KONG
INSERTION SCHEDULE
NR.22 – JUN/JUL 2016 COVER – at newsstand end of May
Booking deadline: May 6, 2016 - material deadline: May 13, 2016
NR.23 – AUG/SEP 2016 COVER – at newsstand end of July
Booking deadline: Jul 8, 2016 - material deadline: Jul 15, 2016
NR.24 – OCT/NOV 2016 COVER – at newsstand end of September
Booking deadline: Sep 2, 2016 - material deadline: Sep 9, 2016
NR.25 – DEC/JAN 2017 COVER – at newsstand end of November
Booking deadline: Nov 4, 2016 - material deadline: Nov 11, 2016
NR.26 – FEB/MAR 2017 COVER – at newsstand end of January
Booking deadline: Jan 6, 2017 - material deadline: Jan 13, 2017
NR.27 – APR/MAY 2017 COVER – at newsstand end of March
Booking deadline: Mar 3, 2017 - material deadline: Mar 10, 2017
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HONG KONG
APPENDIX I
Technical Specifications
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HONG KONG
TECHNICAL SPECIFICATIONS
Digital file: Please include links to all graphics in the file
Format: PDF format created using the printing option
Illustrator: EPS or AI files
In-design: Please include all font types and graphics
Please use CMYK mode and save them with resolution 300 dpi
Please do not edit text in photoshop
or convert the file into any photoshop files,
the text has to remain vector.
Single page: 250X330 mm + 5 mm bleed on each side
Double page: 500X330 mm + 5 mm bleed on each side
Horizontal half page: 250 X 165 mm
Vertical half page: 125 X 330 mm
ASIA
HONG KONG
APPENDIX II
Distribution in Detail
ASIA
HONG KONG
HONG KONG: 16 VIP LOUNGES / 68 AIRLINES
In 2012, some 56.5 million passengers travelled through the HKIA where 4 million tonnes of air cargo were handled at the same time. This makes HKIA the world’s
fourth busiest passenger airport connecting about 170 destinations worldwide by over 100 international airlines.
1
Lounge Name Airline Name
The Wing, The Pier, Cathay Pacific Airways, Dragonair
The Bridge, The Cabin, The Arrival
2 Morning Calm Lounge
Korean Air
3 Silver Kris Lounge
Air Canada, Air China, Air New Zealand
All Nippon Airways, Asiana Airlines, Continental Airlines, Lufthansa German Airlines, Singapore Airlines, Swiss International Air Lines, Thai Airways, Turkish Airlines, United Airlines, Virgin Atlantic
4 Plaza Premium Lounge Aeroflot Russian Airlines, Malaysia Airliens,
Mega Maldives, Qatar Airways, Royal Jordanian, Shenzhen Airlines, Sky King, Japan Airlines, Swiss International Air Lines
5 CNAC VIP Lounge
Air China, Air Mauritius, Air New Zealand,
China Eastern Airlines, China Southern Airlines,
Garuda Indonesia, MIAT Mongolian Airlines, Pakistan International Airlines,
Philippine Airlines, Shanghai Airlines,
South African Airways, SriLankan Airlines, Xiamen Airlines, Hong Kong Airlines, Xiamen
6 Dynasty Lounge
Mandarin Airlines, China Airlines
7 Plaza Premium Lounge Air India Ltd., Bangkok Airways, EL AL Israel Airlines, Ethiopian Airlines
Nepal Airlines, Turkish Airlines
8 Royal Orchid Lounge
Air Canada, Lufthansa German Airlines,
Air New Zealand, Scandinavian Airlines Thai Airways Int’l PCL
9 The Hong Kong Lounge Hong Kong Airline, Jet Airways,
TIANJIN Airlines, Hong Kong Express Airways
10 United Red Carpet Club Air Canada, Lufthansa German Airlines
Star Alliance Group
Air New Zealand, Thai Airways Int’l PCL
United Airlines
11 Qantas Business Lounge
British Airways, Qantas Airways, Delta Air Lines
12 Emirates Lounge
Emirates Airlines, Swiss International Air
Total Lounges: 16
Total Airlines served: 68
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HONG KONG
HONG KONG AIRPORT BOOKSTORES
Being the banking and financial hub in Asia, Hong Kong has within its territory headquarters of a big number of MNCs and high earning expats. They are frequent
flyers on target, not to mention the international travellers flying into the city on
business. The frequent patronage of the flyers makes the international airport a concentrated marketplace more powerful than the rest of the city.
Travellers are more likely to spend money during the wait for flights than after they
reach their destinations. This is why bookstores stocking Spirito diVino Asia all located within the departure area of terminal 1, major terminal of the airport.
The bookstores are as well located in high-traffic area, places all passengers will
walk past, where we have our promotion on the big floor-to-ceiling screens.
Terminal 1
The magazine will be distribuited: Departure Floor Before Security, Restricted Area: Gate 15, Gate 20, Gate 41, Arrival Hall.
North Satellite Concourse
Shop 18
Shop 10
7/F Departure Hall
Shop 4
Shop 2
Shop 3
Shop 9
6/F Restricted Area
5/F Arrival Hall
Shop 16
ASIA
HONG KONG
HONG KONG
ASIA
HONG KONG
HONG KONG
202 TOP LOCATIONS
AREA: 1.104 km2 POPULATION: 7.071.576 DENSITY: 6.544 Inhab./km2
NEW!
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
HONG KONG PRIVATE CLUB
HONG KONG HOTEL
Conrad Hong Kong
Peninsula Hotel
Le Meridien Cyberport
InterContinental Hong Kong
InterContinental Grand Stanford Hong Kong
Kowloon Shangri-La
Harbour Plaza North Point
Kowloon Hotel
Royal Pacific Hotels & Tower
Lanson Place Hotel
The Royal Garden
Sheraton Hong Kong Hotel & Towers
W Hong Kong
Novotel Century HK
Royal Plaza
Regal Kowloon
Regal Hong Kong
Regal Airport
Sky City Marriott
Ritz Carlton Hong Kong
Harbour Grand
Hullett House
The Upper House
Four Seasons Hotel
The Landmark Mandarin Oriental
Mardarin Oriental Hotel
The Mira Hong Kong
Grand Hyatt Hong Kong
Hyatt Regency TST
Auberge Discovery Bay
Hotel ICON
Total Hotels: 31
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
American Club (Town)
American Club (Country)
Bankers’ Club
Butterfield’s Club
China Club
Craigengower Cricket Club
Dynasty Club
Fringe Club
HK Cricket Club
Kowloon Bowling Green Club
Kowloon Cricket Club
Kowloon Tong Club
Ladies’ Recreation Club
The Foreign Correspondents’ Club
The HK Club
Hong Kong Country Club
Total Private Club: 16
HONG KONG GOLF
YACHT CLUB
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
The Aberdeen Mariners Club
Aberdeen Boat Club
Clearwater Bay G&C Marina Club
Club Marina Cove
Gold Coast Yacht Club
Royal Hong Kong Yacht Club
Mariners Club
Royal Hong Kong Golf Club
HK Golf Club
Discovery Bay Golf Club
Shek O Golf Club
Nine Eagles Golf Club
Total Golf Hotel: 12
HONG KONG DOWNTOWN
1.
2.
3.
Station in Central
Newsstand: 123 dealer located in the 5 major
areas: Central, Tsim Sha Tsui, Causeway Bay,
Wan chai, Admiralty
Bookstores: for Bookstores only, sales of
magazines depends on the decision of
respective bookstores
Total : 123
HONG KONG LIQUOR STORE
1.
Watson’s Wine
Total Liquor Store : 20
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HONG KONG
shanghai
INTERCONTINENTAL
HOTEL
AIRPORT
HONG KONG
INTERCONTINENTAL
AIRPORT
ASIA
HONG KONG
BEIJING AND SHANGHAI
3 AIRPORTS, MORE THAN 30 LOUNGES, 30 LUXURY HOTELS
BEIJING, AREA: 16.410 km2 POPULATION: 21.150.000 DENSITY: 1.300 Inhab./km2
SHANGHAI, AREA: 6.340 km2 POPULATION: 23.710.000 DENSITY: 3.700 Inhab./km2
BEIJING AND SHANGHAI
HOTELS
BEIJING AND SHANGHAI
AIRPORT LOUNGES
1.
2.
3.
Beijing Capital International Airport
Shanghai Pudong International Airport
Shanghai Hongqiao International Airport
MORE THAN 30 LOUNGES AT THE AIRPORT
Total Airport: 3
More than 30 Lounges
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
The Peninsula Shanghai
The Ritz-Carlton Shanghai Pudong
The Portman Ritz-Carlton Shanghai
Mandarin Oriental Shanghai
Four Seasons Hotel Shanghai
Grand Hyatt Shanghai
Park Hyatt Shanghai
Hyatt on the Bund
InterContinental Shanghai Pudong
InterContinental Shanghai Expo
InterContinental Hotel Puxi
The Westin Bund Centre Shanghai
Shanghai Le Royal LeMeridien Hotel
Hilton Shanghai Hotel Jing’an
Pudong Shangri-La East Shanghai
Sheraton Shanghai Hongqiao Hotel
Shanghai JW Marriot Hotel
Shanghai Marriot Hotel Hongqiao
Shanghai Marriot Hotel Luwan
Shanghai Marriot Hotel Changfeng Park
Le Sun Chine
Hotel Massenet
The Puli Hotel and Spa
Swissotel Grand Shanghai
Pullman Shanghai Skyway Hotel
Okura Garden Hotel Shanghai
Radisson Blu Plaza Xing Guo Hotel
Waldorf Astoria Shanghai on the Bund
Fairmont Peace Hotel
Hotel Indigo Shanghai on the Bund
Total Hotels: 30
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HONG KONG
SINGAPORE
10 AIRPORT LOUNGES, 34 LUXURY HOTELS
AREA: 641 km2 POPULATION: 5.076.700 DENSITY: 7.315 Inhab./km.2
SINGAPORE AIRPORT LOUNGES
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Singapore Airlines-Paragon Service Ctr.
Plaza Premium Lounge
Emirates Lounge
Korean Air Lounges
Cathay Pacific Lounge
Jet Quay Terminal
SATS Premier Club T1
SATS Premier Club T2
Rainforest By SATS Lounge T1
Thai Airways Intl T1
Total Lounges: 10
SINGAPORE HOTELS
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
Amara Hotel
Carlton Hotel Singapore
Conrad Int’l Centennial Singapore
Copthorme King’s Hotel Singapore
Copthorme Orchid Hotel Singapore
Fairmont Singapore
Four Seasons Hotel Singapore
Fullerton Hotel Singapore
Goodwood Park
Grand Copthorme Waterfront Hotel
Grand Hyatt Singapore
Grand Park City Hall
Hilton Singapore
Holiday Inn Atrium Singapore
Holiday Inn Parkview Singapore
Hotel Rendezvous Singapore
Hotel Royal@ Queens
Inter Continental Singapore
M Hotel Singapore
Marina Mandarin
Marriott Hotel Singapore
Meriltus Mandarin
Novotel Clarks Quay
Orchard Hotel
Orchard Parade
Pan Pacific Hotel Singapore
Raffles Hotel Singapore
Ritz-Carlton Millenia Singapore
Riveview Hotel
Royal Plaza On Scotts
Shangri-La Hotel Singapore
Sheraton Towers Singapore
St. Regis Hotel Singapore
Swissotel The Stamford
Total Hotels: 34
ASIA
HONG KONG
BANGKOK
11 AIRPORT LOUNGES & 32 LUXURY HOTELS
AREA: 1.568 km2 POPULATION: 8.280.925 DENSITY: 5.278 Inhab./km.2
BANGKOK HOTELS
BANGKOK AIRPORT LOUNGES
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
Singapore Airlines Lounge
Cathay Pacific Lounge
Birtish Airways/Qantas Lounge
Eva Air Lounge
Louis Tavern CIP Lounge (Concourse F)
China Airlines Office
Thai Airways
Bangkok Airways
Korean Air Lounge
Gulf Air Lounge
EK Inflight deliveries
Total Lounges: 11
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
Ambassador Hotel
Arnoma Hotel Bangkok
Baiyok SkyHotel, Bangkok
Bangkok Mariott Resort & Spa Hotel
Bangkok Palace Hotel
Banyan Tree Bangkok
Century Park Hotel
Chaophya Park Hotel
Amari Watergate BANGKOK
Conrad Bangkok Hotel
D’ Ma Pavilion Hotel
Sofitel Bangkok Sukhumvit.
Grand Hyatt Erawan Bangkok
Intercontinental Bangkok
JW Marriott Hotel Bangkok
Amari Boulevard BANGKOK
Nai Lert Park Bangkok, Araffles International Hotel
Novotel Bangna Hotel
Pan Pacific Bangkok
Pathumwan Princess Hotel
Royal Orchid Sheration Hotel & Towers
Shangri-la Hotel Bangkok
The Dusit Thani
The Emerald Hotel
The Landmark Bangkok Hotel
The Peninsula Bangkok
The Twin Tower Hotel Bangkok
The Oriental Bangkok
Millennium Hilton Bangkok
Grand Millennium Sukhumvit
Renaissance Bangkok Ratchaprasong Hotel
Westin Grande Sukhumvit Bangkok
Total Hotels: 32
ASIA
HONG KONG
THANK YOU!
For sales and advertising enquiries, please contact:
Carlo Canetta
A.Manzoni & C
Via Nervesa 21
20139 Milano / Italy
ccanetta@manzoni.it