Video samples and more keynotes at www.todmaffin.com/tourism

“
I loved Tod’s presentation —
not only did it make me laugh,
but he gave us six meaningful
tips on how we can make our
video strategy stronger.”
Mary • Visit Indianapolis
Top destination marketing groups from the U.S.
Travel Association to Thompson Okanagan Tourism
to the B.C. Ministry of Tourism trust Tod Maffin to
help their groups understand how to exploit social
and digital marketing to measurably increase visits
and boost revenue per stay.
Deconstructing Viral:
The Facts of Strife:
How to Build a Killer Tourism Marketing
Campaign
Responding When Your Region is Attacked Online
Can blind luck be reproduced? Absolutely, says Tod
Maffin. Today’s viral campaigns may seem like jackpots
in a one-in-a-million lottery, but it turns out they are well
within the reach of any marketing team’s grasp. All it
takes is knowing the secret ingredients behind some of
the world’s most talked-about campaigns.
By reverse-engineering each element of
successful destination viral campaigns, Tod will walk
your audience through the six key markers that can
launch a campaign into the viral stratosphere —
markers that can be programmed into the smallest
budgets. He will literally “deconstruct” these campaigns,
piece by piece, then show your group how to reassemble a campaign for their own region.
Now that you’re starting to get your region or destination
in place and staff trained, how prepared are you for
when you’re attacked on those same platforms? In this
fast-paced, interactive session, your group will learn:
• Tod’s company’s highly effective PEDB flow-strategy
for managing your destination’s online presences
• How to create a Negative Response Strategy for your
region, city, resort, or destination
• The most effective, compliance-safe social media
policies for employees
• How one of the most talked-about destination social
media campaigns ended up nearly destroying its
brand
• Why your destination’s next hire needs to be a Chief
Humanizing Officer and what that role would entail
Video samples and more keynotes at www.todmaffin.com/tourism
What Clients Say
"Tod is a smart, professional and
engaging public speaker. I have
heard him speak many times and at
many different venues. No matter
what setting he is in, he manages to
captivate his audience and leave
them wanting more.”
Navigata Communications
“Tod’s natural charm and witty
humor had the audience in stitches.
He understands how to read and
interact with the audience; making
his performances powerful and
thought-provoking. Many people
said they liked his presentation
better than Malcolm Gladwell’s!
Lindsay Smith, F5 Expo
“Tod’s refreshing presentation was
relevant, timely, and witty — a rare
combination. A remarkable
presenter, he had the audience
engaged and chuckling first thing in
the morning! The feedback received
from our attendees was very
positive; many agreed that Tod was
the highlight of the day.”
Vancouver Board of Trade
“Tod is a dynamic presence on
stage…funny, informative and he
challenged us all to re-consider how
we use social media to connect with
our communities. I’m sure Twitter
saw an increase in users after his
presentation!”
Planning Institute of B.C.
facebook.com/tmaffin
“Tod is a delightful, very
approachable person to work with. I
was impressed by the way he
researched our audience and
appreciated his ”value added”
option that gave our major sponsors
a one-on-one session on social
media advice as part of their
sponsorship package.
youtube.com/todmaffinvideo
Canadian Public Relations Society
www.todmaffin.com/tourism
”[Tod] was awesome! We put him
on at the end of the day which was
a great decision. The energy was
starting to sag and he just blasted
out of the blocks! He gave a
thoroughly engaging and
entertaining presentation.”
American Marketing Association
twitter.com/todmaffin
linkedin.com/in/todmaffin
To book Tod:
Speakers’ Spotlight
1-800-333-4453
info@speakers.ca