media kit - Oxygen Magazine

2014
MEDIA KIT
C O M PA N Y O V E R V I E W
ACTIVE INTEREST MEDIA publishes some of the country’s leading consumer enthusiast
magazines, including Yoga Journal, Backpacker, Vegetarian Times, Ski, Skiing, Yachts International, Sail, Power & Motoryacht, American Cowboy, Muscle & Performance, Black Belt,
Oxygen, MuscleMag, Clean Eating, The Box, Mud & Obstacle and more. The company’s
five publishing groups — Equine Network, Home Group, Healthy Living Group, Marine
Group, and Outdoor Group — reach more than 10 million readers in 85 countries around
the world. Active Interest Media’s readers are smart, engaged and loyal, and they look to
our magazines for trustworthy information that will serve their interests and better their lives.
MEDIA KIT 2014
AIMMEDIA.COM
B L A C K B E LT
OVERVIEW
DISTRIBUTION:
For more than 50 years, Black Belt has been the No. 1 martial arts
Newsstand/subscription and events
content producer in the world. In addition to its print magazine, Black
Belt publishes books, creates instructional DVDs, hosts a cutting-edge
website and maintains an active presence on the main social media
READERSHIP:
175,000
sites. All these endeavors are designed to spread the benefits of martial arts training to the largest possible audience.
DIGITAL:
Facebook 168,000 fans
EDUCATE: Black Belt covers the latest strategies and techniques from
Twitter 7,600+ fans
military and police self-defense to mixed and traditional martial arts.
Monthly page views 395,760
Newsletter subscribers 34,000+
MOTIVATE: Black Belt provides the die-hard martial artist with the latest in products and equipment, celebrities, events and everything else
that matters in the martial arts world.
ADVOCATE: Black Belt is the go-to publication for the martial arts enBlack Belt Books
REACH AND FREQUENCY:
6 times a year
EDITORIAL:
thusiast that is driven to improve their technique, enhance their mind/
Martial arts training, martial arts gear and
body wellness and follow the centuries-old traditions.
equipment, and martial arts entertainment
DEMOGRAPHICS
OPPORTUNITIES:
75% are Male
In-book pages, Web-based programs and
25% are Female
advertising, newsletters
Median Age: 34.5
Median HHI: $93,200
Black Belt Magazine Video
MEDIA KIT 2014
AIMMEDIA.COM
THE BOX
OVERVIEW
The Box magazine serves the vast — and growing — population of
CrossFitters. It educates new practitioners about CrossFit’s benefits,
motivates existing members of the CrossFit community and advocates
for the sport of CrossFit.
DISTRIBUTION:
EDUCATE: From training to nutrition, we offer tools all readers can
Newsstand/subscription, CrossFit boxes and events
use to improve their CrossFit experience, including illustrating proper
form on classic CrossFit exercises, from burpees to thrusters; explaining the importance of grip strength — and then instructing how to in-
READERSHIP:
245,000
crease it; and outlining the health- and performance-boosting effects
of various critical nutrients.
DIGITAL:
Facebook 171,000+ fans
MOTIVATE: By including a Workout of the Month in every issue, offer-
Monthly page views 315,420
ing advanced training regimens for CF experts and reviews of necessary training gear, we keep even highly experienced CrossFit athletes
working hard to improve their performance.
REACH AND FREQUENCY:
6 times a year
Annual Gear Guide
ADVOCATE: In promoting CrossFit-related events around the country,
following competitors through the Regionals in their quest to qualify
EDITORIAL:
for the Finals in the CrossFit Games and allowing box owners to share
Training, nutrition and recipes, athlete profiles, research
their successes and challenges, we do our utmost to support the sport
and news
and its athletes.
OPPORTUNITIES:
DEMOGRAPHICS
60% are Male
advertising, newsletters, annual Gear Guide
40% are Female
Gear Guide
Median Age: 29.5
Average Income: $50,000+
MEDIA KIT 2014
In-book pages, inserts, Web-based programs and
AIMMEDIA.COM
MUSCLE & PERFORMANCE
OVERVIEW
DISTRIBUTION:
A monthly magazine for active men and women who are highly mo-
The Vitamin Shoppe 650+ locations, events and
tivated in the quest to improve their physiques and health, Muscle
electronically
& Performance offers a wealth of workouts, diets, supplementation
strategies and advice for gaining muscle mass, getting stronger, los-
READERSHIP:
ing weight and enhancing sports performance. Our content serves
330,000 print
three purposes:
100,000 digital
EDUCATE: Muscle & Performance provides tangible tools that read-
REACH AND FREQUENCY:
ers can use instantly, whether it’s a weight-training routine, meal plan,
12 times a year
supplement stack or fitness-related tip.
Annual Supplement Guide
Booklets
MOTIVATE: Muscle & Performance inspires its readers through articles
that deliver positive messages about the power of sport, exercise and
Supplement Guide
healthy nutrition.
EDITORIAL:
Training, nutrition, athlete profiles and
supplementation
ADVOCATE: Muscle & Performance offers frequent in-depth coverage on topics like protein powders, RTDs, bars, fat burners, endurance
boosters and much more.
OPPORTUNITIES:
In-book pages, inserts, advertorial support, annual
Supplement Guide, booklets
DEMOGRAPHICS
80% are Male
20% are Female
Median Age: 31
Median HHI: $91,000
Booklets
MEDIA KIT 2014
AIMMEDIA.COM
MUSCLEMAG
OVERVIEW
DISTRIBUTION:
MuscleMag is devoted to the hardcore training lifestyle. Body-
Newsstand/subscription and events
builders, weightlifters and athletes of all types can find the most
comprehensive training and supplement and nutrition information
available today, as well as new trends in gym culture and fitness. World-
READERSHIP:
120,000
class experts are interviewed and cutting-edge research is explored in
every issue to deliver the most practical and effective information for
building muscle, burning fat and achieving razor-sharp conditioning.
DIGITAL:
Facebook 587,319 fans
Twitter 56,700 fans
EDUCATE: MuscleMag provides readers with training advice from the
Monthly page views 553,260
best in the industry while keeping its finger on the pulse of the latest
Newsletter subscribers 30,819
happenings in physical culture.
REACH AND FREQUENCY:
MOTIVATE: Each issue of MuscleMag offers the latest in effective
12 times a year
training programs, athlete profiles, and clear-cut nutrition research
and tips for beginners to advanced bodybuilders.
EDITORIAL:
Hardcore training, supplementation, nutrition and
ADVOCATE: MuscleMag covers content for both athletes and the rec-
recipes, and athlete profiles for male athletes and
reational bodybuilder looking for a competitive edge that will help
bodybuilders
them reach their goals.
OPPORTUNITIES:
DEMOGRAPHICS
In-book pages, event sampling, gatefolds, inserts,
82.3% are Male
weekly newsletter placement, Web-based programs
17.7% are Female
and advertising
Median Age: 32.8
MEDIA KIT 2014
AIMMEDIA.COM
M U D & O B S TA C L E
OVERVIEW
DISTRIBUTION:
Mud/obstacle racing is being called the fastest-growing participatory
Newsstand/subscription, CrossFit boxes, and obstacle
sport in the United States — and if the plans of the major organiza-
racing and fitness events
tions are any indication, it’s about to spread to the rest of the world.
The sport started in 2010, but millions of Americans already have participated in events. It is estimated that several hundred thousand peo-
READERSHIP:
250,000
ple have become obsessed with it — in a good way! On May 5, 2013,
Forbes.com identified mud/obstacle racing as one of the five hottest
fitness trends of the year.
EDUCATE: Mud & Obstacle focuses on providing information and articles that support beginners of the sport and the experienced racer
DIGITAL:
Facebook 16,000 fans
REACH AND FREQUENCY:
6 times a year
that needs a higher level of advice. Each issue offers in-depth coverage on race reports, athlete profiles, injury prevention and rehab, and
much more.
EDITORIAL:
Race reports, athlete profiles, injury prevention and
rehab, race and training nutrition, apparel and clothing,
MOTIVATE: Mud & Obstacle offers content that inspires with success
tips for beginners and experts, and industry news
stories that involve first-race triumphs to conquering challenges.
OPPORTUNITIES:
ADVOCATE: Mud & Obstacle serves as a platform for race organizers
In-book pages, event sampling, gatefolds, inserts, Web-
to announce the latest projects, for racers to discuss their successes,
based programs and advertising, Spartan newsletters
and for companies to promote their products and services.
DEMOGRAPHICS
60% are Male
40% are Female
Median Age: 31
Median HHI: $80,000+
MEDIA KIT 2014
AIMMEDIA.COM
OXYGEN
OVERVIEW
DISTRIBUTION:
Oxygen, the leader in women’s fitness, gives today’s active woman all
Newsstand/subscription and events
the tools she needs to improve and enrich her life, from the latest in
fitness trends to detailed nutritional plans for healthy living.
READERSHIP:
466,000
EDUCATE: Oxygen teaches women of all ages about the joys and
benefits of fitness, proper nutrition, health and resistance through
print and digital content.
DIGITAL:
Facebook 191,619 fans
Monthly page views 996,485
MOTIVATE: Oxygen inspires women to get — and stay — fit through
unique workout plans geared toward all levels and recipes complemented by direct, practical advice.
REACH AND FREQUENCY:
12 times a year
2 special-interest publications
ADVOCATE: Oxygen champions the hard work of its female readers
by sharing their success stories and educating them on the latest in
fitness.
EDITORIAL:
Training, nutrition and recipes, gear and equipment, and
supplementation directed toward women
DEMOGRAPHICS
OPPORTUNITIES:
Age: 23 to 34
In-book pages, event sampling, gatefolds, inserts,
weekly newsletter placement, Web-based programs
and advertising
MEDIA KIT 2014
AIMMEDIA.COM
C O N TA C T I N F O
GROUP PUBLISHER: Cheryl Angelheart
661.257.4066 Ext.1654 | cangelheart@aimmedia.com
BLACK BELT s MUD & OBSTACLE:
Editor-in-Chief: Robert W. Young
661.257.4066 Ext.1616 | byoung@aimmedia.com
THE BOX s MUSCLE & PERFORMANCE:
Editor-in-Chief: Jordana Brown
661.257.4066 Ext.1632 | jbrown@aimmedia.com
MUSCLEMAG:
Editor-in-Chief: Mike Carlson
661.257.4066 Ext.1618 | mcarlson@aimmedia.com
OXYGEN:
Editor-in-Chief: Diane Hart
661.257.4066 Ext.1624 | dhart@aimmedia.com
GROUP ADVERTISING DIRECTOR: Donna Diamond
661.257.4066 Ext.1622 | ddiamond@aimmedia.com
MEDIA KIT 2014
AIMMEDIA.COM