Pilsen Neighbors Community Council Presents

Pilsen Neighbors Community Council
Presents
Fiesta del Sol
2015
Sponsorship
Packet
“Ordinary People Doing Extr aordinary Things”
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WELCOME TO THE 43RD ANNUAL FIESTA DEL SOL!
Pilsen Neighbors Community Council welcomes your sponsorship for our 43rd annual Fiesta del Sol. This year’s four day event
will take place from July 30th- August 2nd exposing over 1.3million attendees to art, culture and entertainment in Chicago’s
historic Pilsen community. In its 43 years, Fiesta del Sol has grown from a block party to the largest Hispanic festival in the
Midwest.
Fiesta del Sol is Pilsen Neighbors Community Council’s (PNCC) major fundraiser that makes community organizing, leadership
training, and education programming possible throughout the year. Your support is essential in making a positive impact in
the lives of over 5,000 individuals.
Unlike other festivals, Fiesta del Sol is unique in that it does not accept sponsorship from any alcohol or tobacco institutions;
we take pride in attracting a wide variety of companies to our event. Please join us in our efforts this year and take part in
this unique marketing opportunity.
Feel free to give us a call to discuss any ideas you may have for an onsite activation. Our committee is ready to work with you.
Respectfully,
Juan F. Soto
Claudia Marchan
Gardenia Rangel
Tanya Cabrera
Why Fiesta del Sol for Your Company?
Fiesta del Sol provides an ideal, direct marketing opportunity as it attracts over one million visitors each year. Fiesta del Sol’s
increasing diversity and popularity make it an ideal vehicle for exposing or reinforcing your brand.
At Fiesta del Sol, you’ll be able to connect with the Hispanic, and first and second generation bi-lingual and bi-cultural
Mexican American community that attend Fiesta del Sol as a traditional home grown Chicago event. When you become a
sponsor at Fiesta del Sol, you will target thousands of customers. This is a fun, healthy, unique opportunity to take part in,
while you also help support a great community in the process.
The Fiesta del Sol committee will work closely with you to ensure that your marketing plan achieves the goals of your
company. Your sponsorship will also include a marketing package that uses print advertising, social media, media relations
and community outreach to maximize your marketing goals.
Dates of Fiesta del Sol:
Event Location:
Office Location:
Thursday
Friday
Saturday Sunday
1400 West Cermak Road
Chicago, IL. 60608
(Between Morgan St. and
Ashland Ave.)
2026 S. Blue Island Ave
Chicago, IL 60608
Phone: (312) 666-2663
Fax: (312) 666-4661
www.fiestadelsol.org
info@pilsenneighbors.org
July 30 July 31 August 1
August 2
5pm-10pm
11am-11pm
11am-11pm
11am-10pm
Juan F. SotoClaudia Marchan
Executive Director
Fiesta del Sol Coordinator
Pilsen Neighbors Community Council
Pilsen Neighbors Community Council
Gardenia RangelTanya Cabrera
Co-chairCo-chair
Fiesta del Sol
Fiesta del Sol
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Who We Are
“Accomplishments
Pilsen Neighbors Community Council (PNCC) just celebrated its 60th anniversary this past year in 2014. For over 40 years, PNCC and Fiesta
del sol have been working with, “Ordinary People doing Extraordinary Things.”
After two fires claimed the lives of 17 Pilsen residents, PNCC organized to demand that the Chicago Fire Department hire Latino and Spanishspeaking fire fighters. PNCC won an agreement with the city and 40 Latino firemen joined the ranks that year.
PNCC is a non-profit, community-based organization (1954) whose mission is to work to establish policies and practices in the Pilsen
and Southwest areas of Chicago around the needs of the community. PNCC invests in the development, education funding, including
early childhood education, universal healthcare, older adult social well being and workforce development. PNCC has been historically
instrumental in organizing parents to upgrade school buildings as well as to build new schools to end overcrowding. PNCC currently leads
parent leadership trainings in Pilsen and the Midway area, is now organizing the 9th Pilsen Education Summit.
PNCC is part of an international organization, the Gamaliel Network, a grassroots network of non-partisan, faith-based organizations in
17 U.S. states, South Africa and the United Kingdom that organizes to empower ordinary people to effectively participate in the political,
environmental, social and economic decisions affecting their lives.
As PNCC goes into its 61st year, there are plans to expand its work and continue the legacy. In October 2014, PNCC embarked on a capital
campaign at its 60th celebration and invites you to become a part of the community transformation. PNCC plans to build a state of the art
leadership training institute to educate the next generation of community organizers and leaders.
1990’s - PNCC and community leaders organized to make Fiesta del Sol an alcohol and tobacco sponsorship free event, attracting even more visitors
and being recognized as a family-friendly event.
Long time PNCC board member, Carmen Velasquez breaks ground by founding Alivio Medical Center, to offer affordable and accessible healthcare,
and continues to be an active presence in the community.
In 1994, PNCC wins an agreement from the City of Chicago to replace dangerous vaulted sidewalks in Pilsen.
In a strategy to decrease the number of taverns in Pilsen, PNCC organized to close troublesome and rowdy establishments. The City of Chicago began
by closing and revoking liquor licenses without the right to renew. A moratorium on any new liquor licenses in Pilsen was also enforced.
The Fiesta del Sol Guadalupe A. Reyes Scholarship Program was created in 1996 to address the financial need of college-bound Latinos in the
Southwest Side. To this date, over $800,000 has been awarded to over 500 students.
Mayor Daley appoints PNCC Board member, Teresa Fraga to the City Colleges of Chicago Board of Trustees. Fraga’s work within the City of Colleges
Chicago in 1995, resulted in the long-awaited Arturo Velasquez West Side Technical Institute was built.
PNCC led a strong and effective organizing effort by demanding a moratorium that resulted in removing 18th Street from the proposed Pilsen TIF.
Accomplishments
1950’s - PNCC is incorporated in 1954.
2000’s - Fiesta del Sol outgrew Blue Island Avenue (its original site) and moved to Cermak Road, and continues to grow along with its community.
PNCC’s work expands into Metro Chicago.
1960’s – PNCC’s focus becomes community organizing on the issue of garbage pick-up and rodent control.
The Pilsen Paseo becomes a vision soon to become reality.
1970’s - PNCC leaders began to put Saul Alinsky organizing into practice with a community vision to build a much needed high school in Pilsen.
2010’s Fiesta del Sol turns 40 years and reaches a mile long! PNCC expands its work evolving into Gamaliel of Metro Chicago and Gamaliel of Illinois.
In 1972, organizing began for a new High School, and after a year of hard work, leaders organized a block party which is now Fiesta del Sol. Finally,
in September 16, 1977 Benito Juarez Community Academy was officially inaugurated.
2014 PNCC celebrates 60 years of community organizing and embarks on capital campaign.
PNCC fought to stop the Chicago 21 Plan, which would have displaced many families East of Ashland. In 1976, PNCC and the City of Chicago came
to an agreement and an alternate plan was embraced for Pilsen.
PNCC’s rehab housing project, a first of its kind to address the issue of abandoned buildings in Pilsen was launched and became its own organization
– which is now Eighteenth Street Development Corporation.
1980’s - PNCC led organizing efforts against redlining by Pilsen banks, and agreements were reached signed to give mortgages to families living East
of Ashland, including advertising in Spanish for the new Hispanic market.
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Marketing Opportunities
Marketing Opportunities in the Latino Market
Fiesta del Sol embodies “event marketing” at its best, offering a unique marketing opportunity for your product and/or service.
Fiesta del Sol allows you to reach the Latino market directly with over one million people attending Fiesta del Sol during the
four days.
Sources: US Census Bureau 2010 and the Institute for Latino Studies at the University of Notre Dame
Demographic information:
Ethnicity/Race:
87.50% Latino 6.65% White Fiesta del Sol Highlights in 2014
• 1.3 million attendees 3.43% African American Chicago visitors’ top zip codes (Total 54 zip codes)
60608 Pilsen 29%
60609 Back of the Yards 8%
60625 Albany Park 3.4%
60804 Cicero 3.4%
Visitors from other states include: WI, IN, IA, FL, TX, MN, CA, MI, OH, and MO.
• Reach new consumers and introduce new products and/or services to more
people in a shorter period of time than in any other similar events.
• Get name recognition to increase brand awareness through product sampling,
targeted sales and more.
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• The median income of Latinos in Chicago households rose by 20% from $27,977 to $33,565 in 2010
• Illinois Latino Population in 2010: 2,027,578
• 40 hours of direct marketing opportunity.
34% Male
• Latinos’ $12.3 billion in spending power yields a total impact of $23 billion in Chicago
• Chicago Latino Population in 2010: 778, 862
• Direct marketing benefits for four full days to over 1 million visitors.
Gender:
66% Female • Latinos account for 9.7% of all U.S. buying power
2.45% Other
• Visitors came from over 75 different zip codes in the Midwest, including families
from Florida and New Mexico • 500,000 web hits from March 1, 2014 – August 8, 2014 with 66% new visitors.
• Fiesta del Sol received extensive TV, Radio and Print coverage from Univision
Chicago TV, ABC 7 and Radio, CBS, WGN, Telemundo, Mundo Fox, Hoy Newspaper,
La Raza, and several others. Total media impressions: 10,000,000.
What Sponsors Are Saying About Us
Yolanda Gaspar, Multicultural Markets Specialist, State Farm Insurance
“State Farm is a proud long-time sponsor of Fiesta del Sol. The event brings families and friends of all ages together for a unique
celebration of pride in the Pilsen community through food, music, and education. Our participating agents have generated
many new business leads while at the fiesta while also greeting current policyholders as well. While it is a smart business
decision for us to sponsor this event, we also are committed to supporting the cultural celebrations and institutions in which
our clients live, work, and play.”
• The growing target market will increase your visibility in the community
through your company’s participation.
Doug Levy, Senior Vice President/General Manager at Univision Communications Inc.
• Have face to face interaction with consumers about your products and/or
services.
“Univision Radio Chicago is proud to partner with Pilsen Neighbors and Fiesta del Sol. We see the event as a great way to interact
with our community at a grassroots level while also providing us with the opportunity to fund several important scholarships
to deserving students. The event gets better and better every year and the crowds are just extraordinary. Showcasing our radio
station brands at such a great event helps us to strengthen the bond we have with our core audience.”
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2014 Fiesta del Sol Sponsors and Partners
AT&T
Chevy
HomeDepot
McDonald’s
State Farm Insurance
Telemundo Chicago
US Army
Univision Radio
Univision Television Chicago
Aaron’s
ABC TV Channel 7
American Family Insurance
BMO Harris
Boss Revolution
Canal 22
Chicago Fire
Chicago Public Schools
Colgate Palmolive
Comcast
ComEd
Dot Press
El Campeón
Hershey’s
Hispanic Ministry Resource Center
Hoy Newsaper
IDOT
Illinois Lottery
La Raza
Monster Energy Drink
Mundo Fox
Nielsen
Nuestra Comunidad NWI
Mi Voz
Pollo Feliz
Radio Disney
TeleGuia
Un Buen Doctor
University of Illinois at Chicago
Table of Contents: Sponsorship Levels
Title Sponsor . . . . . . . . . . . . . . . . . . . . . . pg. 7
Copa Fiesta del Sol Sponsor. . . . . . . . . . . . . . pg. 14
Category Exclusivity . . . . . . . . . . . . . . . . . . pg. 7
House of Sol Sponsor. . . . . . . . . . . . . . . . . . pg. 14
Premier Sponsor . . . . . . . . . . . . . . . . . . . . pg. 8
Housing Resource Pavilion . . . . . . . . . . . . . . . pg. 15
Presenting Sponsor . . . . . . . . . . . . . . . . . . . pg. 8
School Expo Sponsor. . . . . . . . . . . . . . . . . . pg. 15
Stage Sponsor. . . . . . . . . . . . . . . . . . . . . . pg. 9
Keeping Healthy Campaign Sponsor . . . . . . . . . pg. 16
Sponsor. . . . . . . . . . . . . . . . . . . . . . . . . pg. 9
Señorita Fiesta del Sol Sponsor. . . . . . . . . . . . pg. 16
Art and Culture Pavilion Sponsor. . . . . . . . . . . pg. 10
Opening Reception Sponsor. . . . . . . . . . . . . . pg. 17
Children’s Area Sponsor. . . . . . . . . . . . . . . . pg. 11
Recorrido del Sol 5k Run/Walk. . . . . . . . . . . . . pg. 18
Civil Rights of Immigrants booth Sponsor. . . . . . pg. 11
Fiesta del Sol Guadalupe A. Reyes Scholarship. . . . pg. 19
College Fair Sponsor. . . . . . . . . . . . . . . . . . pg. 12
Marketing Package. . . . . . . . . . . . . . . . . . . pg. 20
Commemorative Poster Sponsor . . . . . . . . . . . pg. 13
Customized Partner Packages. . . . . . . . . . . . . pg. 21
Title Sponsor: $200,000
The “Title Sponsor” is the major and most visible corporate sponsor of the event
• Category Exclusivity for four full days of exposure
• Ten (10) 10x10 booths
• Five Fiesta del Sol Guadalupe A. Reyes scholarships (3,000 each) in your
company’s name
• Prominent main stage signage
• Prominent signage in high traffic areas (Ten 3’x5’ banners)
• Headlining Sponsor for Fiesta del Sol’s Opening Reception event (See page 17)
• Fiesta del Sol Commemorative Poster logo inclusion (See page 17)
• Marketing Package included (See page 20)
Category Exclusivity: $150,000
• Category Exclusivity
• Eight (8) 10x10 booths
• Five Fiesta del Sol Guadalupe A. Reyes scholarships (3,000 each) in your
company’s name
• Prominent signage in high traffic areas (Ten 3’x5’ banners)
• Headlining Sponsor for Fiesta del Sol’s Opening Reception event (See page 17)
• Marketing Package included (See page 20)
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Fiesta del Sol Benefits
Stage Sponsor: $50,000
Fiesta del Sol Guadalupe A.
sponsor for FDS
FDS Exclusive
Reyes Scholarships ($3,000 Headlining
Opening reception event Marketing Package
each) in your company’s
Fiesta del Sol Benefits by
Sponsorship Level
Booths
Title Sponsor $200,000
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5
Category Exclusivity $150,000
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5
Premier Sponsor $100,000
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(Limited to 2)
Prominent Signage in
High Traffic Areas
• Two (2) 10’x10’ booths
• Signage on main stage
• Marketing Package included (See page 20)
Premium Booth: $20,000
• One (1) 15’x15’ booth
Presenting Sponsor $75,000
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• Prominent signage in high traffic areas (One 3’x5’ banner)
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• Marketing Package included (See page 20)
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Premier Sponsor: $100,000
Presenting Sponsor: $75,000
• Six (6) 10’x10’ booths
• Four (4) 10’x10’ booths
• Three (3) Fiesta del Sol Guadalupe A. Reyes scholarships
(3,000 each) in your company’s name
• One (1) Fiesta del Sol Guadalupe A. Reyes scholarships
(3,000 each) in your company’s name
• Main stage signage (Two 3’x10’ banners)
• Main stage signage (One 3’x10’ banner)
• Prominent signage in high traffic areas (Five 3’x5’ banners)
• Prominent signage in high traffic areas (Two 3’x5’ banners)
• Headlining Sponsor for Fiesta del Sol’s Opening Reception
event (See page 17)
• Headlining Sponsor for Fiesta del Sol’s Opening Reception
event (See page 17)
• Marketing Package included (See page 20)
• Marketing Package included (See page 20)
Sponsor: $10,000
• One (1) 10’x10’ booth
• Marketing Package included (See page 20)
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Art and Culture Pavilion Sponsor: $8, 000
Children’s Area Sponsor: $8,000
(Limited to 3)
(Limited to 3)
At the Art and Culture Pavilion, we invite local artists (of all avenues) to showcase their love for art. Poets, artists, playwrights,
and composers are often sources of truth, order, harmony, and meaning. Artists can unlock our imagination and stir us to
pause, think, and reflect.
The Children’s Area at Fiesta del Sol is an opportunity where you can provide a fun educational experience for children
and parents in a caring, and stimulating environment. We strive to promote education with read-a-aloud sessions, book
giveaways, games and activities that involve and promote teamwork, sharing, exercise, and creativity. Our goal is to instill in
children a desire to be life-long learners.
The Art and Culture Pavilion also brings art workshops, and activities to engage the community. You will find art and culture
throughout the grounds of the festival, such as with Aztec Dance groups, and arts and crafts. Today, more than ever, the
arts are needed by our young people as a forum for self-expression, communication, exploration, imagination, cultural and
historical understanding.
• One (1) 3x8 banner will be strategically placed in this highly visited area
• One (1) 3x8 banner will be strategically placed in this highly visited area
• Your company’s logo will be placed on the back of Children’s Area T-shirts
• Marketing Package included (See page 20)
• You will be named the Children’s Area Sponsor
• Presence under tent
• Your company’s logo will be placed on the back of Art and Culture Pavilion
T-shirts
• Marketing Package included (See page 20)
• You will be named the Art and Culture Pavilion Sponsor
• Presence under tent
Civil Rights of Immigrants Sponsor: $8,000
(Limited to 3)
At the Civil Rights of Immigrants booth, our goal is to educate and empower the immigrant community. The booth offers
free legal advice, citizenship workshops, voter registration, educational resources, and information on Deferred Action for
Childhood Arrivals. Visitors can learn what DACA is, how it works see if they are eligible, and even learn how they can
participate and help grow our immigration clinic year round.
Additionally, visitors are informed about ways in which they can be involved with
PNCC as leaders to advocate for immigrant civil rights’ policies at the state and
national level.
• One (1) 3’x5’ banner will be strategically placed in this highly visited area
• Your company’s logo will be placed on the back of Civil Rights of Immigrants
T-shirts
• Marketing Package included (See page 20)
• You will be named the Civil Rights of Immigrants Sponsor
• Presence under tent
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College Fair Sponsor: $8,000
Commemorative Poster Sponsor $8,000
(Limited to 3)
(Limited to 3)
The College Fair at Fiesta del Sol offers students and parents an opportunity to speak to college representatives about higher
education opportunities in a relaxed environment. Visitors learn about: the college application process, academic programs
tuition costs, and financial aid.
The Fiesta del Sol Commemorative Poster is a 2’x4’ painting created by world-renowned artist and Pilsen resident, Alejandro
Romero that is available at the festival grounds every year. The Commemorative Poster is always a vibrant, colorful depiction
of celebration, community, and Latino culture that is bought by thousands.
A new addition to the College Fair is the promotion of opportunities for undocumented students. The College Fair provides
resources that will help give them direction and guidance about the college application process, available scholarships and
other educational opportunities.
Though his art is rooted in Chicago and in his Mexican homeland, Romero has attracted international attention in the art
world. In 1985 alone his works were exhibited in-group shows in Canada, England, Japan, and the former Yugoslavia as well
as in California, and his work has been the subject of individual exhibitions in England and Italy, among other places. In 1996
Romero’s work was included in a historical retrospective of art made by Chicagoans at the city’s Museum of Contemporary
Art, helping to bridge the gap between the world of experimental contemporary art and the cultures of ethnic communities.
• One 3’x5’ banner will be strategically placed in this highly visited area
• Strategic logo placement in Commemorative Poster
• Your company’s logo will be placed on the back of College Fair T-shirts
• The Sponsor will be part of the Commemorative Poster presentation with invited dignitaries at the Fiesta del Sol Opening
Reception and Scholarship Awards. Ceremony on Thursday, July 23, 2015.
• Marketing Package included (See page 20)
• You will be named the College Fair Sponsor
• Presence under tent
University of Illinois at Chicago, 2014 Sponsor
• Marketing Package included (See page 20)
What our sponsors say about Fiesta del Sol:
“Telemundo Chicago is a proud supporter of Pilsen Neighbors Community Council for their efforts to improve the health and welfare of the
Hispanic community in Pilsen and the surrounding areas. We sponsor and participate in Fiesta del Sol, not only because it is the largest festival
in the Midwest and allows us to reach over 1 million consumers on a one-on-one basis, but because the festival is an opportunity to promote the
Pilsen Community, support local businesses and most importantly it offers scholarships to Hispanic youth.”
Chris McDonnell, President and GM Telemundo Chicago
Participating Colleges:
• Northeastern University
• East West University
• Daley College/AVI
• National Louis University
• University of Illinois Chicago
• St. Augustine
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Copa Fiesta del Sol Sponsor $15,000
In 2014, over 600 children from over 40 teams across the city participated in a weeklong soccer tournament from three
different co-ed age group divisions. The little league baseball tournaments will take place at Chitown Soccer, and indoor
facility near the festival grounds, and will be announced citywide ensuring to provide your company with the desired audience.
Copa Fiesta del Sol is a great way to keep our children active, confident and healthy.
• One (1) 3x8 banner will be strategically placed in this highly visited area
• Your company’s logo will be placed on the back of the team uniforms’ t-shirts
and on awards
• Marketing Package included (See page 20)
Housing Resource Pavilion at Fiesta del Sol: $8,000
(Limited to 3)
Erie Neighborhood House and Pilsen Neighbors Community Council joined forces to create the Fiesta del Sol Housing Resource Pavilion
in 2013, an area at Fiesta del Sol that promotes awareness of a variety of housing-related resources and services. Visitors have
an opportunity to engage with non-profit organizations and housing experts and learn about topics such as affordable housing
opportunities in Chicago, fair housing laws, first-time homebuyer information, free housing counseling services, and much more!
Over 500 visitors were reached at the Housing Resource tent last year.
As the Housing Resource Pavilion Sponsor, you will have an exciting opportunity to contribute to the education and empowerment
of the community.
• One 3’x5’ banner will be placed within this highly visited area
• Presence under the Housing Fair pavilion (one 6’X3’ table)
• You will be named the Copa Fiesta del Sol Sponsor
• Marketing package: logo inclusion in website, e-newsletter,
and social media (See pg 27)
• Presence (1 table) at Chitown during scheduled games
• Your company’s logo will be placed on the back of Housing Fair
T- shirts
House of Sol Sponsor: $8, 000
• Your company will be named the Housing Fair Sponsor
• Limit to three (3) Sponsors
(Limited to 3)
Fiesta del Sol showcases House of Sol Chicago’s only free outdoor DJ stage dedicated to the city’s homegrown sound of
“House” music. Each year, House of Sol brings over forty Chicago DJ’s and has featured some of the most influential House
music figures who hold numerous DJ shows at some of Chicago’s biggest venues. Over the past five years we’ve featured
some of Chicago’s most influential House music figures, including:
House of Sol is live streamed at houseofsol.org.
• One 3’x5’ banner will be strategically placed in this highly visited area
(Limited to 3)
Fiesta del Sol has always been a platform for education, offering resources and activities. At the Schools Expo, school representatives
from various Chicago Schools attend to offer parents and visitors information about what elementary and High schools can offer
their children. The goal of the Schools Expo is to increase parent involvement, boost student recruitment, and provide information
that will impact the future of students in the Pilsen community and beyond.
• Marketing Package included (See page 20)
• One 3’x5’ banner will be placed within
this highly visited pavilion
• Your company’s logo will be placed on back of House of Sol T-shirts • Marketing Package included
(See page 20)
• You will be named the House of Sol Sponsor
What our DJ’s say about Fiesta del Sol:
“It’s such a great feeling to connect with the older and new generation at the same time, under
the same groove. If I were to only play one event in Chicago a year, Fiesta del Sol would be the
one.”
-Johnny Fiasco (Klassik Fiasco, OM, Cajual)
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School Expo Sponsor: $8,000
• Your company’s logo will be placed on
back of Schools Expo T-shirts
• You will be named the Schools
Expo Sponsor
• Presence under the School Expo tent
(one 6’x3’ table)
Participating Schools in 2014:
• Irma C. Ruiz Elementary
• Perez Elementary School
• Orozco Community Academy
• Joseph Jungman Elementary
• Chicago Commons
• Perez Elementary School
• Whittier Elementary School
• Guadalupano Family Center
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Keeping Healthy Campaign Sponsor: $8,000
(Limited to 3)
Alivio Medical Center and Pilsen Neighbors Community Council came together to create the Keeping Healthy Campaign, an area
at Fiesta del Sol that promotes a healthy lifestyle. Visitors receive free health screenings, information about free and affordable
health programs in the community, nutrition advice and much more.
Over 3,000 visitors are served through the services offered by the Keeping Healthy Campaign pavilion each year. As the Keeping
Healthy Campaign sponsor, you will contribute to the health education of the community.
• One 3’x5’ banner will be placed within this highly visited pavilion
• Marketing Package included (See page 20)
• Your company’s logo will be placed on back of Keeping Healthy Campaign
T-shirts
• You will be named the Keeping Healthy Campaign Sponsor
• Presence under the Keeping Healthy Campaign tent (one 3’x6’ table)
Opening Reception and Scholarship Awards
Ceremony Sponsor: $8,000
(Limited to 3)
Each year, Pilsen Neighbors Community Council kicks off Fiesta del Sol one week prior at our Opening Reception and
Scholarship Awards Ceremony. Attended by over 500 people last year, the reception is an opportunity to present the Fiesta
del Sol Guadalupe A. Reyes Scholarships to the winners, unveil Alejandro Romero’s Fiesta del Sol Commemorative poster (see
page 17), network, and celebrate with our sponsors, community members and friends. This year, the reception will be held on
Thursday, July 23, 2015 from 6pm-9pm.
• Your banner will be strategically placed at event venue
• Marketing Package included (See page 20)
• You will be named the Opening Reception and Awards Ceremony Sponsor
Señorita Fiesta del Sol: $8,000
The Señorita Fiesta del Sol amplifies the beauty of contestants, but more importantly—contestants are leaders that represent
different communities. The winner is active with PNCC throughout the year, and she encourages other young leaders to become
active and involved. Contestants learn about their culture, roots, and heritage, and use this opportunity to create positive changes
in their community. The Señorita Fiesta del Sol promotes self-esteem, and enriches the lives of all its contestants.
Additional (optional) opportunities with Opening Reception and
Scholarship Awards Sponsorship:
• One 10’x10’ booth (with one 3’x5’ banner) at Fiesta del Sol
• One Guadalupe A. Reyes Fiesta del Sol Scholarship in your name
Total Sponsorship Package: $16,000
Señorita Fiesta del Sol takes place in June 2015, two months before Fiesta del Sol. A winner is crowned, Señorita Fiesta del Sol
and two others young women receive a second and third place. In 2014, over 400 people attended the Señorita Fiesta del Sol and
received excellent media coverage.
• Your banner will be strategically placed at event venue
• Marketing Package included (See page 20)
• You will be named the Señorita Fiesta del Sol sponsor
Additional (optional) opportunities with Señorita Fiesta de Sol Sponsorship:
• One 10’x10’ booth (with one 3’x5’ banner) at Fiesta del Sol
• One Guadalupe A. Reyes Fiesta del Sol Scholarship for the winner of Señorita
Fiesta de Sol in your name
Total Sponsorship Package: $16,000
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The Recorrido del Sol Illinois Dream Fund 5k
Run/Walk Sponsor $8,000
Guadalupe A. Reyes Fiesta del Sol Scholarship
Sponsor: $3,000
Going on its 4th year, The Recorrido del Sol 5k Run/Walk is a fundraiser for the Guadalupe A. Reyes Fiesta del Sol Scholarship
Program. Recorrido del sol was the first major running event from the Pilsen community to benefit first generation Latino
college students from Chicago’s Southwest side. This event is done in partnership with the Illinois Dream Fund, a non-profit
organization utilizing private dollars to award scholarships to undocumented immigrants throughout Illinois. The scholarship
seeks to create access to financial resources to further growth and development for the immigrant leaders of tomorrow.
The Fiesta del Sol Guadalupe A. Reyes Scholarship Program has celebrated 18 years of awarding scholarships to students from
the Southwest side of the city and beyond. The Scholarship Program offers an opportunity for students to receive $1,500 for
their college expenses. Additionally, the Scholarship Program strives to give students an opportunity to exercise leadership
skills, learn how to build relationship and engage in teamwork. Fiesta del Sol has given over $800,000 in scholarships to over
500 students.
Besides being a fun and healthy event, the Recorrido del Sol empowers youth through teamwork in organizing and participating
in the event and by helping young Latino students pay for College.
One of eight children born to a family of Mexican immigrants, Guadalupe A. Reyes had little formal education. Despite this,
she devoted her life to improving the plight of children, seniors, and the disabled. After one of her eleven children suffered
severe disabilities caused by spinal meningitis in the 1950s, she began a 50-year campaign addressing the needs of people
with disabilities. In 1969, she established a school for children with developmental disabilities called Esperanza School –
“esperanza” meaning “hope” in Spanish. In 1973, she founded El Valor, which means “courage.”
Teams made up of ten or more represented different companies, organizations and schools to support the cause. The Recorrido
del Sol took place in April at Chicago’s Grant Park with over 400 participants. This year’s race will be held on Sunday, April 12,
2015 from 8am-12pm at Grant Park at Arvey Field.
(Source: Chicago Park District).
• Your banner will be strategically placed at event
• Marketing Package included (See page 20)
• You will be named the Recorrido del Sol 5K Run and Walk Sponsor
Mrs. Reyes (1918-2000) was active in Pilsen Neighbor Community Council and
played a pivotal role in creating Fiesta del Sol along with a group of mother
activists – who were a leading force in the struggle to create Benito Juarez
Community Academy. Due to Mrs. Reyes’ dedication and commitment to people
in need, our Scholarship Program has been named in her honor.
• Your company’s logo will be placed on back of Recorrido del Sol T-shirts,
participants’ bags, and awards
Additional (optional) opportunities with Recorrido del Sol Sponsorship:
• One 10’x10’ booth (with one 3’x5’ banner) at Fiesta del Sol
• One Guadalupe A. Reyes Fiesta del Sol Scholarship in your name
Total Sponsorship Package: $16,000
Guadalupe A. Reyes
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Fiesta del Sol Marketing Package
Customized Partner Packages
(Included in most sponsorship packages)
(Customized packages upon request)
• Your company’s logo is included in the Fiesta del Sol community poster. Three thousand (3,000) community posters are
distributed throughout Chicago three weeks prior to Fiesta del Sol.
• Your company’s logo is included in the official Fiesta del Sol map. Fifty thousand (50,000) maps are distributed to patrons
during Fiesta del Sol’s four days – (Upon Negotiation).
• Your company’s logo is included in our media print campaign ads (The gross impressions for these in 2014 were over
10,000,000.
• Your company’s logo and a link are posted on the Fiesta del Sol website two months before Fiesta del Sol (Average website
hits between April 2014 through August 2014 were 500,000. – (Upon Negotiation).
• Your company’s name will be mentioned, and your company’s logo will be used in Fiesta del Sol’s Social Media Campaigns,
which includes the following social networks:
• Facebook (8,400 Likes)
• Twitter (740 Followers)
• Newsletter (10,000 Subscribers)
• Website (500,000 Hits)
• Strategic banner placement at Fiesta del Sol - (Upon negotiation)
• Name mention in media advisories, press releases and Public Service Announcements surrounding the event – (Upon
Negotiation).
• Stage mentions at Fiesta del Sol – (Upon Negotiation).
• Rights to use Fiesta del Sol logo in all print and digital materials created by sponsor.
Ask about a customized package with our media partners when you become a
sponsor
Print
Extra
Hoy Newspaper
La Raza Newspaper
Lawndale News
Teleguia
TV
ABC 7
Azteca America
Canal 22
Chicago Latino TV
Mundo Fox
Telemundo Chicago
Univision Chicago
Radio
NWI Radio
Radio Disney
Univision Radio - Includes: Maxima, Univision America, and La Que Buena
Official Print and Graphic Design Partner
Dot Press (Brochures, business cards, flyers, postcards, and posters)
What our sponsors say about Fiesta del Sol:
“This year’s Fiesta del Sol provided ABC 7 with a unique opportunity to engage with the Latino community in a major way. We were proud to
lend our station’s resources and talent to this decades old family festival, while helping support Pilsen Neighbors Community Council and its
vital scholarship programs.”
-John Idler
President, General Manager
ABC 7 Chicago
“EXTRA Bilingual newspaper has enjoyed its partnership with Pilsen Neighbors Community Council and is looking forward to continue it in future
events, such as Fiesta del Sol and more.”
Nikoleta Morales
Managing Editor
EXTRA
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Sponsorship Inquiries:
Thank you for your Interest
Claudia Marchan
Fiesta del Sol Coordinator
claudia@pilsenneighbors.org
312-666-2663 ext: 222
Fiesta del Sol 2015:
Thursday July 30 Friday
July 31 Saturday August 1
Sunday August 2
Juan F. Soto
Executive Director
jfsoto@gamaliel.org
312-666-2663 ext: 225
Gardenia Rangel
Fiesta del Sol, Co-chair
gardenia@fiestadelsol.org
Tanya Cabrera
Fiesta del Sol, Co-chair
tanya@fiestadelsol.org
5pm-10pm
11am-11pm
11am-11pm
11am-10pm
Event Location:
1400 West Cermak Road
Chicago, IL. 60608
(Between Morgan St. and Ashland Ave.)
Opening Reception and Scholarship Awards Ceremony
July 23, 2015. Location: TBD
Contact us:
Office Location:
Pilsen Neighbors Community Council
2026 S. Blue Island Ave
Chicago, IL 60608
Phone: (312) 666-2663
Fax: (312) 666-4661
www.fiestadelsol.org
info@pilsenneighbors.org
www.fiestadelsol.org
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