Untitled

Buys prescription glasses
seven children in Vietnam.
Every Rotarian, every year. Just imagine what could be accomplished if eve i
Rotarian contributed $100 every year to the Annual Programs Fund of The Rota /
Foundation. The Annual Programs Fund supports projects that improve the liv ;
of millions of disadvantage:) families in more than 165 countries. Voluntee s
from the ranks of Rotary's 1.2 million members ensure the funds are used wise :
and for their intended purpose. When you contribute to the Annual Prograr ;
Fund, you're not just part of the big picture - you're part of a better futur;.
Go to www.rotary.org and make your contribution toda .
Annual Programs Fund. A small price for a better future,
president's message
Dear fellow Rotarians,
January brings a new year and with it new opportunities to learn mon
about Rotary and the many cultures it represents.
This month, I am wearing a hat similar to those sported by vaqueros, trw
cowboys of Brazil's northeastern plains. Brazil is a vast country, and coverinu
land as the vaqueros do is no small task. These rugged cattle-herders, who
have long been known for their skill and bravery, have developed a culture ric! i
in character and tradition.
Rotarians, too, have a proud history, marked by achievement and growth.
In fact, so deep is our history and so much have we grown that while most ci
us can name major Rotary milestones and understand the basic workings of our organization, far fewer know
the complete story of the many programs and opportunities Rotary offers. Fortunately, January is Rotar;
Awareness Month, a perfect time to refresh your knowledge of Rotary International and The Rotar/
Foundation.
Le r.il a I l and
As Rotarians, we have access to a network of more than 1.2 million service-minded colleagues and i
variety of well-established programs designed to foster fellowship and ethical behavior, promote world peac !
and understanding, and provide humanitarian service. With so many activities and options available, the tas<
of learning about everything might seem daunting. But there are numerous publications, educational meet
ings, and, of course, fellow Rotarians who can help you learn more about specific aspects of the Rotar/
experience. Even if you think you've learned all there is to know about Rl and The Rotary Foundation, yo I
might be surprised at what you discover.
/ letter trom
Rotary awareness isn't only about our organization's history. It's about our future. If Rotary clubs want to
til President
attract new members, seasoned Rotarians must be prepared to share their knowledge. Prospective member;
Jonathan
will want to know all about the opportunities for service and the resources available to them if they join i
Maliyagbe
Rotary club. And whenever we welcome a new member, there are traditions to pass along and a ric i
heritage to share. As Past Rl President Richard L. Evans once said: "A man may have a great truth, he ma/
produce a great product, ... he may make a great discovery, but if he dies and no one benefits, it's becaus >
he did not share."
Time spent learning about Rotary is an investment in the future. Informed members can inspire othe-
Rotarians with their knowledge and engage non-Rotarians by sharing what it means to be a member. I urge
you to use this month to learn more about Rotary. When we truly understand Rotary's history and tradition
of service, we're better prepared to welcome new members and Lend a Hand in our communities and around
the world.
Jonathan Majiyagbe
President, Hotary IntErnational
JANUARY
2004
♦
THE
R0TAR1AN
contents January 2004
VOL.182
N 0 . 7
Foil w the
FEATURES
2D
stepping
Rotary story
to Heiai Jingu
A dying woman's bid to help
Shrine 01 a day
others forged Gustavo Giay's
commitment to Service Above
IN
FOCUS
24
Working ethics:
Self. BY ALAN STEINBERG
39
Don't know your GETS
A challenge for
42
Assignment of
and The Four-Way Test.
a lifetime
BY ANTHONY G.CRAINE
Rotarian writer David C.
Passing the test
Rotary "deals to save the U.S.
44
a trial by fire.
• Rotary and the UN celebrate
each other.
12
Randy Cohen, internationally
syndicated ethics columnist,
• Rotarians stage a fundraising
roundup, down under.
• Firefighters make a dramatic
rescue with help from a
Rotary club.
• Volunteers STOP polio
A golden past
in Ethiopia.
whai Rotarians can do about
The business of ethics
Learn what clubs are doing
to promote higher standards
News from De Rotarian (The
Netherlands), Portugal Rotario,
of temples and shrines.
and others.
BY MARIBETH BRUNO
COLUMNS
4
ID
JANUARY
President's message
Editor's page
Managers memo
Executive pitfalls to avoid.
in their communities.
BY ANTHONY G. CRAINE
Rotary world press
home to hundreds
1
it. BY TOM CLYNES
4D
imperial city of Kyoto,
delves into the sorry state of
today's corporate ethics - and
Field reports
centennial history book.
take a tour to the
'The Ethicist'
ROTARIAN
• The family of Rotary passes
Before the Rl Convention,
Interview with
THE
Up front
of preparing Rotary's
LiV 1 01 0 WILKINSON
36
B
Forward shares his experience
A whistle-blower uses
32
Your letters
by taking our test.
tinguishing right from wrong.
government billions of dollars.
B
Rotary Awareness Month
Rotariais take The lead in dis
Plus, John Dean on Watergate
DEPARTMENTS
from your PETS? Get set for
the new century
28
Rotary awareness quiz
5B
20Q4
Parting shot
tones
48
Member notes
• Seoul Presidential
Celebration focuses on
The Rotary Foundation.
• The latest on the 2004
Rl Convention.
• Highlights of Rl board
decisions.
COVER: GETTY IMAGES
tour to Kyr^
before the
Rl Convention
(paie44).
editor's page
THE
ROTAKIAN
Editor in chief
Vince Aversano
Managing editor
Janice S. Chambers
Is it the truth? Sure, you can handily recite this ques
tion and the rest of The Four-Way Test, Rotary's gold
ExBCUtiUH liiir
l
Cary Sifver
Deputy edilur
Eroativa diractor
Wayne Hearn
Deborah A. Lawn-nce
5nnior oditor
Anthony G. Craine
standard for ethical behavior. You don'f lie on your tax
Associate adilar
M. Kathleen Pr.itt
Cnpy Editor
Beth Duncan
Graphic dD5igner
return, and you never ever take pens
"A lot of people like me don't win
Fernando Estrada
home from the office. But what if being
their cases. They become recluses and
Senior regional magazine
honest meant you'd be fired? That you'd
emotional wrecks. They are just flat
lose your friends, your home, nearly a!i of
ruined."
your life savings?
en ordinal nr
Candy Isaac
Administrative assistaul
When we set out to explore the sub
Until 1990, Rotarian Jim Alderson lived
Cynthia Edbrooke
ject of business ethics, we agreed that the
Editorial assistant
a quiet life as a hospital administrator
issue is, obviously, topical and extremely
Sandra Haag
in ruggedly beautiful Whitefish, Mont.,
important. We also knew that Rotarians
Circulation manager
USA, the gaieway to Glacier National
set a high standard for ethics in their
May Li
Park. He'd worked at the same hospital
communities and on the job. But we
mlarianmag. ratary.org
for 17 years.
wondered how to convey this without
Web manager: Sherry Bondi
But then Alderson refused to submit to
subjecting readers to a stale debate over
fraudulent accounting measures imposed
concepts. We wondered how to show
by the conglomerate that took over his
that Rotarians can and do make a differ
hospital. On the day he was fired in 1990,
ence. When we heard that Alderson's
his daughter was a freshman in college
case was finally settled, we knew that he
and his son had just started high school.
was the example we were looking for.
Web writer: Joseph Derr
Web coordinator: Beth :kony
Wnb dssignor: Angela Neumann
Won developer: Sang Kim
Senior advertising coordinator
Linda Pennington Binaet
Advertising inquiries: (847) 866-319£
Fax: (847) 866-9732
His two cases against his former
In this issue, Senior Editor Anthony
employers, filed in 1993, dragged on for a
Craine examines Rotary's role in the midst
decade and nearly bankrupted him. His
of so many corporate scandals and how
family worried about their safety. They
clubs are working to promote ethics. We
moved 11 times. For five years, while the
also turn to two non-Rotarians for their
U.S. government debated whether to
take on The Four-Way Test. New York
Chicago: Susan Bunting, James G. Ellioll Compari,, 20 N.
take the case or not, he couldn't talk to
Times ethics columnist Randy Cohen
Wacker Dr., Ste. 1434, Chicago, IL 60606, (312) 236-4900,
anyone about it. "That was brutal," he
and Watergate figure John Dean may
'ecalls. "I would run into people at the
appear to have little in common, but both
airport. It's a small town, and people
agree that the test is relevant and useful.
10001 ,(212| 929-1300, glmcomm@aol.com.
would ask where I was headed." Ironi
Dean even ventures that it could have
Tn contact us: The Rotarian, One Rotary Cent<
cally, he could not tell them the truth -
prevented the Watergate scandal.
Sherman Ave., Evanston, IL 60201; rotarian®rotary itl.org;
As for Alderson, he says The Four-Way
that he was Traveling to Washington to
confer with federal attorneys, who even
Test is now "very real and very mean
tually agreed to back his case.
ingful." He dreaded risking his job and
And when he finally prevailed in court,
life's savings, he adds, but he feared los
Advertising roprBsnnlativHS
New Yark: Dennis Connaughtan, Lennox Stuart, J< nM G.
Elliott Company, 135 E. 55* St., Ste.700, Mew York, N! 10022,
(212) 588-92Q0, ert, 32, d.coriiaughton@iainesgell.3tt.com
ext. 104, s.bunting@jamesgelliott.com For direct iiiponfi^
advertising: Gerald Massa Jr. and Harry Church, GLM Coi
munications, Inc., 242 W. 27th St., Ste. 16, Mew Y-k, NY
1560
(847) 424-5227 del.!. (847) 866-9732 (fax).
Td submit an article: Send stories, queries, tips, and photo
graphs by mail or e-mail (high resolution digital imagi; only).
We assume no responsibility for unsolicited material
To subscriba: U5S12 a year; SI for single copies, "oniact
saving U.S. taxpayers billions of dollars?
ing the respect of his children far more.
After the first ruling in 1998, he became
"That's something that cannot be
more details and for airmail rates. Gift subscription; are
a Paul Harris Fellow by contributing
replaced," he says. "I wanted to be able
available at the same rate.
$1,000 to The Rotary Foundation. After
to look my kids in the eye and tell them
Tn sand an address change: Enclose old addrrs label,
the second, in July 2003, he joined the
that truth and honesty really do matter."
postal code, and Rotary club, and send to the Ci '.ulation
tile Circulation Department at (847) 866-317a or -1 !6S(or
Department or e-mail clata@rotafyintl.org. Postmaster, iend all
Paul Harris Society, meaning he will give
address changes to Circulation Dept, The Roranuw, On
$1,000 a year for the rest of his life. "I
Center, 1560 Sherman Ave., Evanstan, IL6D2D1.
could never afford to contribute before,"
he says. He feels fortunate, he adds.
X
PutliEHEd m:nrh^ by Rorar* JniEinauorrjl. T-( Ftauuu ^ reg.slered tn lire L- ie
Managing Editor
Pjipnl Dirice Coniirlic iOGA ty Ru'.ai] International. All nghn ipssved Pena*
jljpastag?
Eaid ft E*antfon, III
-3*iLTtnl
USA. and adifctlonal mdiling o'Finei Cii-3da Pi£Ji£ili[ins 1.1
Ho 1391114. Canadian rHurn sdJrtivOPGM, 5D5OttilLn Kd .Wladio' 01
Ih.isisth«!j!»jarirai»l»iB, minim ISi, number ?,ol In Bonn." [iSi
THE
ROTARIAN
JANUARY
2004
Rotary
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YourLetters
Rebuilding Vietnam
As a Vietnam [War] veteran, I found
(fee articles and pictures in the September
[2003] issue to be positive and uplifting.
I was especially pleased to leain about die
number of Vietnam veterans who belong
co Rotary, many of whom are also
involved in the rebuilding of the nation.
Rodney Lynch, Rctarian
West Bay (Owiden), Maine, USA
Thank you so much for your coverage
of the work thai Rotarians are doing in
Vietnam. Last year, the first-ever Croup
Study Exchange with a non-Rotary coun
try occurred [see "A changing course,"
November 2003]. This would noi have
projects like other service organizations.
been possible without rlic creative think
Many of us are just contributing money
"Not had, considering the alternative
ing of The Rotary Foundation and [its]
without considering the building of
The comment is generally attributed to
when asked on his birthday how he felt,
willingness to take a chance, as well as the
goodwill and better friendship. We
Bertrand Russell, who expressed this sei-
work of Sue McKinney and my three fel
should concentrate our efforts on main
timeut in 1962 during an interview en
low 2002-03 district governors. It was an
taining and improving the quality oi our
his 90th birthday. (Russell lived to be 97.)
amazing adventure, the benefits of which
members, not the quantity.
Congratulations on another fine issue.
Jaakkfj Paatero, Holarian
John Holt, Eotarian
Tu rkiP-Samppaiin no, Finland
Oirboiukle Breakfast, III, USA
we will see for years to come.
Tebri Clark, Past District Governor
Southwest Eureka, Calif, US/I
Pursuing peace
We've shier learned that the stateme). t
bus also been attributed to both Winsto i
I was very moved by your coverage
In the
i if Rotary s humanitarian involvement in
UN Secretary-General Kofi Annan
Vietnam. Roiarians might be interested
showed both tremendous balance and
in knowing that PeaceTrees Vietnam was
humanity. All nations, particularly the
the first United States organization grant
countries of the UN Security Council,
ed permission by the Vietnamese gov
should act in unison to counter any
CORRECTION
ernment to help remove land mines and
offenses committed against work! peace,
An article in the .September 2003 issue
provide land mine awareness education
especially by the terrorists who have
listed Vietnam's population as 8.1 mil
to children. As the executive director
caused enormous damage. Terrorism is
of Peace-Trees, a former Marine (retired
lion. The correct figure is 80 million.
terrorism, wherever il happens. Powerlul
colonel), and Vietnam veteran, I echo [he
countries .should not adopt double stan
sentiment that Rotations who are Viet
dards in dealing with offenders and
nam veterans can be especially important
in building bridges of friendship and
human rights violators. We are fortunate
in having a great and capable personality
RI interview" [August 2003],
like Kofi Annan as UN secretary-general.
It is hoped that during hts tenure the
cooperation.
Chuck Meadows, >■;.■.
world will see peace everywhere.
Hainhridge Island, Wash., USA
Omrchlll (on his 80th birthday, in 195- I
and Maurice Chevalier (1888-1972) at a i
unknown time.
—&;.
Comments welcome
The editors welcome brief comments c \
items published in the magazine but
reserve the right to edit submissions for
style and length.
Published letters do not necessarily
reflect the views of the editors or Rots i
SATVANARAYflNfl MANDALIKA
International leadership, nor do the
Rotarian
editors take responsibility for errors of fa:t
Madras North, India
that may be expressed by the writers.
Going to the source
eration to: Your Letters, The Rotarian, Or;
whether the basic ideas of Paul Harris are
In his excellent [August 2003] mes
Rotary Center,
siill valid. Perhaps we are concentrating
sage. President Jonathan Majiyagbe
Evanston, IL 60201 USA; fax: (847) 8& -
too much on various [humanitarian]
referred to a 99-year-old man quipping,
9732; e-mail: youiletter5@rotaryintl.org
Back to basics?
When reading Rotary's strategic goals
described by Hill Huniley in "Planning lor
success" [September 2003]. 1 wondered
THE
ROTARIAN
.
JANUARY
Address letters for publication consid
2004
1560 Sherman Avenu..
General officers
Get the right tools to
of Rotary International
achieve your club's goals
far 2D03-D4
this year.
President
Jonathan B. Maiiyagbf.
Kan a, Nigeria
President-elect
Glenn E. ESTES Sr.
Shades Valley, Ala., USA
Vice President
Frank C. Collins Jr.
East Hartford. Conn., USA
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JANUARY
2004
•
THE
ROTARIAN
_UpFront
Family of Rotary pitches in
following California fires
WhEn David Froman emerged
from liis San Diego home on
the morning of 26 October 2003 and
says Froman, an attorney and
Froman (Inurlh from
help. They brought sit -
member of the Rotary Club
Ird
ing equipment and oth< r
of La Jolla Golden triangle
smelled smoke, he wasn't alarmed.
gols help on an
□ ■national day. BeIdw
As a precaution, however,
A naighfanrhuDd
destroyed.
tools, food, and drinks \ i
help the Fromans make it
Wildfires were raging across Southern
he gathered up some valu
California and one was burning nearby,
ables and put them into his van. A short
Some stayed and worked until dark,
bin such occurrences were nothing new
time later, fire officials came through the
even though they had a Paul Harris
m residents ot Fromans neighborhood.
neighborhood and told residents to evac
Fellow Recognition dinner to attend
"We'd had fires in the area before, but it
uate as quickly as possible. Within 15
that night.
wasn't anything we had to evacuate for,'
minutes, Froman and his wife) Elizabeth]
were on their way lo safely. They would
man says. "How can you express yot t
never see their house again.
thanks for such love and compassion?
Fire swept through the neighborhood
Among the ilems that survived the fire
were the couple's original wedding rings
about 40 others on their street. Three
(they exchanged new rings on their 25m
days later, families were allowed to return
anniversary), Elizabeth's wedding dress
to the neighborhood t<i mIi through the
(stored in a trunk under a wool blank t
piles of debris and ash thai were once
that withstood die flames), and, beneath
their homes, hieing an overwhelming
that, a decorative pillowcase that Froman
task, Froman appealed in his Rotary club.
received as a gift from the mother of
"He's a quiet guy," say.s Linda StoufYer,
a U.S. Navy sailor he bad represented in
chairwoman ol the club's family of
a court martial case in the Philippines.
Rotary committee. "He gave a very emo
Hand-embroidered on the pillowcase a-e
tional statement. It touched us."
the words "God be with you when lifi S
Jolla Golden Triangle dub arrived to
R0TAR1AN
•
JANUARY
"They were giving and caring," Fr
and destroyed the Fromans' house and
The next day, 40 members of the La
IHE
through the difficult day.
2004
peril thick confound you," taken from an
old bvmn.
JLp Front
"When my wife held that up, there
wasn't a dry eye," Froman says. "You'd
better believe that is going to be framed
that shares core values and a common
vision," Majiyagbe said.
More than 800 Rotarians, Rotaractors,
and guests from 22 U.S. states and more
ir. our new hou.se."
Froman says that despite the pain ot
ihe loss, the tears he sheds now come
men be recalls the kindness that his fel-
than 30 countries attended Rotary UN
Day at United Nations headquarters in
New York on 4 October 2003.
i:>w Rotarians displayed that day. Stoufter
The RI president drew participants'
says she never could have predicted dun
attention to the connection between
her dub would be called on m respond to
humanitarian service and peace, saying
.. crisis of this magnitude, hut the mem-
thai hunger, poverty, and ignorance breed
vrs responded admirably.
despair, anger, and tear, which often lead
"I hope this will punctuate for other
. iubs just what the family of Rotary is all
about," .Sioufrer says.
Rotarian families in
District 5340 had iheir
homes damaged by
the wildfires, the most
destructive in California
history, killing 22 people
and consuming 3.500
homes. Stelman asked
Rotarians to offer what
ever assistance they can
"And those who suffer the miseries
ot abject poverty, cut oil from hope for
According to District Governor Mike
Stelman, at least seven
to intolerance and conilici.
a decent future, these are the people
"Together, the
UN and Rotary
are like members
of an extended
family, a family
that shares core
values and a
cnmmDn vision."
in those families.
- Jonathan Majiyagho
Llstablishing a family of Rotary com-
who are most vulnerable
to the rhetoric of war,"
he said.
In panel presen
tations, UN leaders
representing UNlCl:i:,
UNKSCO, UNAIDS,
the Pood and Agricul
tural Organization, and
others informed Rotari
ans about iheir agencies,
encouraged continued
Rotary's work with the World Health
governor and every club in order to earn
Organization, UNICEF, and the U.S.
ihe 2003-04 Presidential Citation. The
Centers for Disease Control and Preven
initiative encourages clubs and districts
tion in the global effort to eradicate polio.
Majiyagbe also took the opportunity
dren, as well as the spouses of deceased
to express Rotary's gratitude to Wycth
Rotarians, in Rotan- activities. It also
Vaccines, which donated SI million in
inder.scores the importance of clubs
coming to the assistance of members and
their families in times of need.
- ANTHONY G. CRAINE
hi
.
term collaboration.
2002 to the polio eradication private sec
tor campaign. Geno Germano, executive
vice president and general manager of
Wyeth Vaccines, was presented with a
brass statuette, a replica of the sculpture
Rotary UN Day marks
successful relationship
outside RI World Headquarters that
Hn his opening address at Rotary UN
polio vaccine to a child.
depicts a Rotary volunteer administering
Majiyagha are-
SBnts Earnano
with a statt tille.
"By jointly addressing human needs ;.t
local, regional, and international level.
Rotan' can more fully meet its glob
mission of promoting world understant ing and peace," lie said.
- VUKONI LUPA-LASAG4
Rotary-UN cooperation, and praised
niiitee is a requirement for every district
to include members' spouses and chil
United Nations will
huild on their long-
This month at www.rotary.org
Rotary Awareness Month. How much
do you know about Rotary and its his
tory? Learn more about Rotary online
fay exploring sections such as About
Rotary, The Rotary Foundation, and
Club-District Support, or use the
Search function to find specific infor
mation. Order helpful resources such
as Rotary Basks in the online catalog by
clicking on the Shop button, located
on the white bar neat the top of every
page of the Web site.
Day, Rl President Jonathan Majiyagbe
"This statuette is very special to Rotary
President's photo gallery. It's now easy
told participants that the event was a
and symbolic of our commitment to the
to find the most recent photos of
.lebration ot Rotary's relationship with
the United Nations and the Object of
global eradication of this crippling disease," Majiyagbe said.
access the president's Web pages via
Robert Coultas, an Rl representative to
the Rl President link on the home page
Rotary, which encourages "the advance
ment of international understanding,
goodwill, and peace."
"Together, the UN and Rotan' are like
iiembers of an extended family, a family
Rl President Jonathan Majiyagbe. Just
the UN and moderator of a successful
and proceed to the Biography section to
I]ue.stion-and-answer session held during
find the latest photos of the president's
the event, remarked that while human
problems continue, Rotary and the
travels around the Roiary world.
JANUARY
2004
.
THE
ROTARIAN
tranaggrsivtEiYio
Lessons in failure Forget best practices.
Here are five of the worst, by Sydney finkelstein
In classic Greek tragedies, the hero often turns inward,
to be first movers and take over the
choosing to believe in his eminence despite signs to
day one."
the contrary. He assumes the decisions that brought
world, but they were overextended from
Closing down dissent. Small-business
owners are used to having it their ov\ n
way. Often, they've built a company from
him greatness remain valid, and he
the same: lost business. Sometimes the
scratch with little outside help. Yet whs i
actively shuts out other people. Mean
only solution is wrenching change, and
they close themselves off from dissentir j
while, his world crumbles around him.
successful entrepreneurs must be ever
points of view, they literally bet the com
watchful and ready to act.
pany that they are always right. Schwir 1
It's an age-old lesson but one that
modern executives and small-business
Embracing the fallacy of first-mover
Bicycle Company did exactly that as t
owners should take to heart: Just because
advantage. Many entrepreneurs mis
rolled toward bankruptcy. When criti
you've made it to the top doesn't guar
takenly believe that if they are first to
cism surfaced, says one former mat-
antee your spot there. Make any one of
market, they will gain an unassailable
ager, president Ed Schwinn often left
these five classic mistakes, and your rapid
advantage over the competition. Unfor
the room, saying, "Guys, this is not goir i
decline will quickly outpace your upward
tunately, any such edge will be short-lived
in the direction that I wanted it to." E /
struggle.
unless the first mover can build "barriers
ignoring bad news rather than facing li
to entry" that make it difficult for new
to it, Schwinn set the gears of failure ' i
were a successful sales organization, but
comers to take over market share. By
motion.
our credibility with customers was based
failing to convince customers that com
on the underl/ing research we brought to
petitors offered inferior wares, companies
happened to eToys, the online toy sellt r
problems," says Morton Wise, a member
as diverse as Webvan, L.A. Gear, and
that thought it was much better at sellir g
of the Rotary Club of Hanover, N.H., USA,
Encyclopaedia Britannica all fell victim to
toys than bricks-and-mortar competitor
and a former director of the now-defunct
this mistake. Says Barnes & Noble chair
Toys 'R' Us? The Internet retailer wrongly
investment banking firm L.F. Rothschild,
man Leonard Riggio: "They were going
assumed that selling online was a differ
Harboring a false self-image. "We
Disrespecting competitors. What ever
Unterberg, Towbin. "Unfortunately, the
ent business, when it was really just a
president
that, so
different distribution channel. "WeV?
when he needed to cut costs, he cut back
been doing it longer - they can't eaten
on research. Almost instantly, our sales
US," one eToys senior manager reportedly
melted away." Wise's story is a warning
boasted at the height of the Intern, t
to all: Make sure you truly understand the
boom. What eToys forgot on the way to
reasons for your success. They're not
bankruptcy is that Toys 'R' Us had even
always as apparent as you might think.
more powerful advantages, such as estab
didn't understand
Falling back on yesterday's answer. One
lished customers, experience in the toy
of the most common causes of business
business, and the heft to ensure supplies
failure is the executive or owner who
of hard-to-get hot toys. As eToys learned,
refuses to recognize changing customer
disrespect is the first step to disaster.
needs. Whether it's Encyclopaedia Britannica sticking to print when customers
• Sydney Finkelstein is the aulhcr
were flocking to CD-ROMs or Rubber-
□ f Why Smart Executives Fail (Parti- -
maid pushing innovation when Wal-Mart
lia, 2DD3) and a professor at the Tuck
demanded lower costs, the net result is
Schcnl of Business at Dartmouth
10
THE
ROTAHtAN
JANUARY
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FieldRep arts
Australia
Community rodeo endures
45 years in the outback
With thB birj black smokestacks
of the mining plant dominating a
landscape of icd rocky desert, Mount Isa
is not exactly a pretty town, ant! with
scorching, dry weather for much of the
year and flooding for the rest, it's nor
an easy place to live. Besides living and
working in tough conditions, folks out
here have to deal with extreme isolation
.nul the fluctuating fortunes of life in a
single-inaustty town.
Bui the 60 Rotarians who live in [his
deso kite patch of for western Queensland,
Australia, are unfa/ed by their surround
ings. Members of rhe Rotary clubs of
Mount Isa, Mount Isa South, ami Mount
Isa West are focused year-round on
organizing iheir annual fundraising
event, the world-famous Mount Isa
Rotary Rodeo.
Roiarians have been holding the rodeo
every August since 1959, raising more
endless details
Nationally ranked
than A$2.5 million for the commu
while outside, the
radea rider Heath
nity. It's become the biggest and richest
music pounds, the
rodeo in ths; Southern Hemisphere,
crowds roar, and
internationally recognized as a world-
Cowboys thunder
the announcer's
into the arena
claw event and a popular tourism draw
voice brays in the
to open the
breeze.
competition.
for the region. With attendance of mote
than 20,000 and a full week of events
Kimber lassos a
call. Below:
Other Rotarians coordinate enrer-
lending up to the three-day competi
rainment, food, parking, security,
tion, the rodeo is a massive undertaking
merchandising, and crowd management
that somehow fails to daunt Roiarian
as people throng the stands, the carnival
rides, the boxing tent, and other popular
They even built the venue, a large
"As soon as the trophies are handed out
events such as the country music singing
showground complex with a vast aren;i.
one year and rhe dust settles on the arena,
competition. Peter Krctschman, an
stacks of seating, stockyards, chute,
we're already planning nexr year's cvenr,"
engineer and longtime Mount Isa Roiar-
and dozens of buildings and shed ..
says rodeo secretary Liz Flood, president
ian, has done his bit by building and
located at Kalkadoon Park just north of
of rhe Rotary Club of Mount Isa South.
opcraring the replica steam train rhar
town. (A new rodeo ground will soon
puffs and toots its way around the car
be constructed closer ro rown wirh
volunreers spend their rime in rhe
nival rides, carrying delighted children.
funds approved by rhe Mounr Isa Cn
secretary's box, a small shed perched high
F.veryone contributes in one way or
Council.)
above the rodeo arena. The box is rhc
anorhcr.
organizers.
During the rodeo, Flood and fellow
real heart of rhe whole business. Here, a
"When rhe rodeo first began, Rotarian
half-dozen committee members manage
volunteers such as I'lood did everything.
12
THE
ROTARIAN
JANUARY
2004
Years ago Rotarians ran the entii.
show, maintaining their own herd i :
semiwild horses and using cattle lent 1'
Fie 1 dRep ort s
"It's a lot of work those blokes do," says
line, all in the shortest possible time.
local rancher Ron Croft, who donated
Despite the laughter it always elicits, tins
stock in the event's early days. "But
event takes real skill and can be very
dangerous. Like alJ rodro
everybody gets something
out of it. The whole district
gets a benefit from the
rodeo." The rodeo means a
great deal ro the wider
community as well. While
Mount Isa's population of
22,000 is concentrated in the
town, it also stretches into
the surrounding country.
I:or folks from distant cattle
"We came a
long way to
wild horse race is also .i
mates and it's
a good time
for us all."
when you fall, but with die
get to see my
-
very much at home here in the red diist
his life and once competed in riding
country.
bership, and this eventually became
the glory days.
"We come a long way to get
contractors supply the animals, announc
here, but I get to see my mates and
ers, pick-up men, and judges. Rotarians,
its a good time for us all," he says.
assisted by volunteer members or other
Another intangible but vital
community groups, still coordinate all
aspect of the rodeo is the chance it
of the maintenance, advertising, and
provides for country people from
ancillary activities, including the parades,
exhibitions, and concerts leading up ro
all over Australia to celebrate the
i he event.
often tough, even heartbreaking,
unique way of life of" the outback:
but rich in tradition and pride.
year's rodeo queen contestants raised
"Most Australians live in the big
AS85.00O for the local hospital, theatrical
cities, and most of us don't realize
society, ant! police youth club. Proceeds
what life is like out here," says
From the rodeo itself support a wide
Diana Macy, visiting Mount Isa
from Sydney wirh her family.
handicapped access ramp at the Mount
"This has been a real education for
Isa Visual Arts Society, a defibrillator
us. The kids loved seeing real
for the hospital, reading materials for
cowboys."
Australian soldiers serving in Timor-
Those "re.il cowboys" come from
Leste, and a bus to help transport elderly
all over Australia to compete in
residents around town.
three days of bareback, saddlebronc, bull riding, rope and tie,
Besides hmdraising for those in need,
die rodeo brings an influx of visitors and
- SUZY YOUf.G
rodeo. While family and friends
concentrates on the action, reliving
variety ot needs, including a new
lose an opportunity to help people o it
has worked on outback cattle stations all
relax on their picnic blanket, he
The benefits arc far-reaching. This
It's an Aussie outbaik
tradition that you nev.-r
because you never know when you'll no d
mining brought a drop in club mem
impossible. Nowadays, professional stock
help from your mates, it's
worth the cftort.
a hand yourself, and the Rotary ethos is
n
lint the automation ol
righi attitude and a bit of
event. Jackson Diamond, now in his 60s,
local ranchers for the bull
ri<Jcs amj roping events.
c
tough and the ground ha d
gathering as well as an action spons
events. Now he never misses the
l
reminder that life can he
Jntkson Din ma nil
communities, the rodeo is a major social
sli .ni train
work in the outback - die
get here, but I
stations and indigenous
Krtilschman
and his model
events - indeed, like moit
team roping, barrel racing, and
California
ROTARIAN SUPERHEROES - Dressers
Wonder Woman and Supergirl, Shalean Smith (left) ard
Jennifer Strong of the Rotary Club of Lakeport, Cslr.,
USA, take second place in the grand prix segment cr the
Outrage-a-Thon, an annual fundraiser sponsored by
a water park to support local youth organizations.
Members of the Rotary Club of Kelseyville Sunrise jo ned
ronsiderable tourism revenues. Everyone
steer wrestling competitions, as
i Mount Isa helps promote the event,
Lakeport Rotarians in the activities, which also incLded
well as the hilarious wild horse
competitions on water slides and in batting ca:ei.
race, in which teams of four lasso,
Pledges collected by members of the two dubs accc jnted for S3,20O of the S5.5O0 raised at the event.
fostering a powerful community spirit in
what might otherwise be just an isolated
factory town.
saddle, and mounran unbroken
horse before riding it over the finish
JANUARY
2004
.
THE
ROTARIAN
FieldRep Drts
Mississippi
Club's donation helps
firefighters save lives
On 24 November 2DD1, an early
morning tornado in Skene, Miss.,
USA, destroyed the home of Wade and
Paige Hawkins. After the srorm, the
couple searched frantically in the
darkness for their seven-year-old son,
Alex. When firefighters arrived, they
used an infrared device known as a
thermal imager to find the boy, who
was trapped, unconscious and critically
injured, between two scuds inside a wall.
Firefighters and his parents believe Alex
would have died without the help of the
thermal imager, which provides a thermal
picture of a scene, enabling firefighters to
sec through smoke and other material
DO identify victims, pinpoint fires, and
>pot Structural dangers before diey put
irefighters ai risk.
The fire department that responded
to the Hawkins' call was equipped with
i thermal imager thanks to the Rotary
Club of Cleveland, Miss. At a January
21100 club meeting attended by Cleveland
firefighters, Rotarian Felicia Applegaie
had asked if the department was
equipped for thermal imaging. The
iirelighters responded thai they couldn't
afford it.
"I had heard that two local children
leaders to attend. All were given an
died in a house fire because firefighters
Opportunity to navigate a smoky room
couldn't .see them hiding behind the
with and without a thermal imager.
door of a room they were
searching," Applegate says.
donated a second.
Applegate com
Cleveland
Mi
Websler and fi.ex
Hawkins with :he
imager that so 'nil
had a significant impact on
Eddie Vaughn and
Hawkins' lifi .
community support tor the
Keith Fulcher for their work on tli
project.
effort, but she says the fund raising an I
"When die firefighters said
Major Donors:
no, that didn't seem like
5,105
a very good answer. We
Bequest Society
needed to find a way to
Members:
coordinate funding for lour
help them purchase this
3,222
thermal imagers made by
"Anyone in the group would agn :
the E.D. Bullard Company.
that this is one of the most benefici. I
The City of Cleveland
projects we've done for our community '
donated OflC UtlH CO ihe
she says. "It generated a lot of positive
Cleveland Volunteer Fire
PR for us, hut dial was just the icing on
Department; a corporate
the cake. We were just thrilled when we
equipment.
The Cleveland club
began raising funds with
tile support of city and
county officials. Fire
Benefactors:
61,644
Paul Harris Fellows:
868,562
DATA A5 01 31 OCTOBLR 2003
The club was able to
die community outreach resulted from
the entire club's hard work.
citizen donated another.
heard about the firelighters rescuing
demonstration of the equipment at a
The Bolivar County board provided
Alex. If it saves just one life, it's moi.-
dub meeting. '1 hey invited government
funding for one thermal imager for
than WDIth what we spent."
officials, local media, and local business
the Bolivar County department: the
fighters then conducted a
14
THE
R0TARIAN
JANUARY
?001
..
Fire Chief Kenneth -
mends Roiarians
Applegate says ihe exercise
Foundation Facts
Cleveland1 c I u b
- REBECCA SCHOLE^i
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Signature Hardwood
Chairs with the Rotary
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works." For example, the government of
Dipfomatic calling
Botswana is working wirh the Bill .-;
summons U.S. Rotarian
Mean da Gates Foundation and [he
Merck & Co. foundation known as the
U.S. Ambassador Joseph Huggins
does not consider his diplomatic
position in Botswana a mere occupation.
"If you really like something, it's an
avocation, not work," says Huggins,
Honor your favorite Rotarian or ire.it
a member of the Rotary Club
yourself with a remarkable gift [liar will
of Washington, D.C., who
endure for generations... an heirloom
nership to fight HIV/AIDS in the
country. Each organization is con
tributing $50 million to vaccine
research and aid over the next five year-.
Currently, about 35 percent of
Botswana's total population is
was sworn in as U.S. ambas
lurdwood chair
infected with HIVVAIDS, giving
sador to Botswana on 17
specially
the country the highest per
December 2002. A career
engraved with
capita incidence rate in th ■
member of the Senior Foreign
the Rotary
world. Huggins points our thr
Service since 1977 and a
International
the government of Botswana i
Rotarian since 1995, the 51-
Emblem.
year-old has hail the unique
Jasaph Huggins
opportunity to address humani
tarian issues in an administrative capac
ity as a diplomat, as well as through a
hands-on role as a volunteer.
Prior to assuming his post in Africa.
Huggins served in Washington as execu
tive director of the Bureau of African
Affairs, Bciore thai, he was counselor for
administrative amirs at ilie U.S. Embassy
in Amman, Jordan. It was in Amman
where Huggins was first introduced ro
Rotary.
"The incoming district governor at thai
1 hesc beautiful chairs make a
truly special gift for yourself, or for
someone you know who has saved oth
ers through Rotary. Each classic Arm
time, Tawfiq Kawar. invited me to be a
pan of a group thai was going to charter
an English-speaking Rotary club."
Huggins explains. Along with 27 others
('haa, Rocker and Office Chair is made
from Jordan, the United States, and sev
by hand, specially engraved for you, and
numbered and signed by the craftsman
eral European countries, Huggins worked
who builds it
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to charter the Rotary Club of Amman
national club," he says.
not sluing idle. "Botswana h:.
py[ in S3Q mi||jtm of i[s mv.
money in the fight against HIV/AIDS,
he says, explaining that it is the onl
African country ihat provides free antireiroviral drugs to its citizens.
Tim Hanson, a Rotarian for 13 yeaiand a past president of the Rotary Club o:"
Washington, says he wishes there wer
"20 more people like Joe Huggins" in hi
club - people who don't waste any tim
getting involved.
"He was going to make a difTerena
and he was going to make a difTerenc
right now," says Hanson, noting tha
Huggius personally ensured that the Stat.
Department was represented ar a ctub
sponsored career fair for teens.
Huggins plans to stay involved with
Rotary during his tenure in Botswana.
He has attended meetings of two oi
Botswana's five Roiary clubs, giving each .
banner from the Washington club. H
For his first Rotary project in Amman,
eventually would like to see his club co
Huggins helped organize a fimdraising
sponsor a grant with Botswana Rotarian-
walk to increase awareness of breast can
perhaps backing a U.S. medical team tha
cer. The event was a success, generating
could perform cataract surgeries. Ther
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16
Africa Comprehensive HIV/AIDS Part
THE
ROTARIAN
.
JANUARY
Huggins .says he "believes strongly" that
a three-year term, and while he is oncer
partnerships between govern merits and
tain ofwhai will follow, he looks forwart
aid organizations can be successful. "If
to the next challenge. "Once you attaii
done- correctly, [such partnerships] will
one goal, you can always make anothe
solve a lot of problems in the developing
goal," he .says. "You should continual!"
world," he says. "Botswana is a country
move from one level to the next; it's lik
that shows this type of partnership
climbing stairs."
2004
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"
FieldReports
Ethiopia
make sure immunization campaigns ;.re
Putting a STOP to polio
of high quality and that they reach every
After two weeks of overcrowded
buses and urban congestion, Jenny
of the CDC's Global Immunization
child," says Bob Keegan, acting direcior
Division.
Horron was ready for more wide-open
Virginia Swe/.y, M.EH., a public heahh
spaces. So she gathered bottled water,
adviser and STOP team leader at CDC,
powdered milk, cercai, and a few other
explains the importance of the volunrees'
dry staples and, accompanied only by
work. "Some people say we're close to tl :e
her driver, left the teeming streets of
end [of cradicaring polio], and now thtre
Addis Ababa tor the rural regions south
of Ethiopia's capital.
144 cases in 2000. Rigorous sur
isn't much left to do. But once we see the
Hurton works
last case, we have ro maintain s
to certify
certain level of surveillance for
"Finally, we are heading into [he bush
veillance efforts arc required ro
- just what we all came for," Horton, a
certify the country as polio-free
Ethiopia as
nurse and a member of the Rotary Club
rhis month, shortly after Hor-
pQlil
ol'I'addington/Red Hill, Australia, wrote
ton and Lacey return home.
to her fellow Rotarians in October.
On 17 October, Horton planned ro
Horron's rhree-month trek through
meet up with a team of Seattle Rotarians
Ethiopia is an important stop on the road
assisting with a major immunization
to polio eradication. In lare September
event in southern Ethiopia. "This area is
2003 she joined 27 other health-care
where the last cases of wild poliovirus
professionals who fanned out to 11 coun
were reported," she said. "Everyone is on
tries, primarily in Africa and southern
their toes, as we all know it just takes that
Asia, as part of the Stop Transmission
one case, and with a low routine-immu-
ol Polio (STOP) program administered
nizanon coverage, low AM' (acute flaccid
by the U.S. Centers for Disease Control
paralysis) reporting, and inadequate speci
and Prevention. Rotary International,
mens, there is a potential lor problems."
UN1CER and the World Health Organi
Since the CDC launched STOP
zation also support the program.
Horton's five-member, all-women team
t
three years [afterward] for that
country ro be cerrificd as polii -
free," she says.
Ethiopia is among the six countti.s
deemed at high risk of polio rcinfectio i.
Immunization efforts arc now targcrtd
on these and the seven polio-endemic
nations. All suffer from severe poverty.
The volunteers make a three-mom ri
commitment that includes a weekloi g
training session ar CDC headquarte s
in Atlanta. Applicants must have an
advanced degree or licensure in a healt 1
field along with three yenrs of work exp< rience. And they should know "the mi .
in 1998, nearly 500 volunteers from
and bolts of ensuring thar vaccine ge ;
around the globe have traveled to 39
includes U.S. Rotarian Ella Lacey, a retired
out to the public - and how complicate I
countries. The primary mission: to inves
professor of behavioral ami social science
that can be," Swezy says.
tigate reported cases of children with
at Southern Illinois University. The trip
Prospective team members also arc
AFP, a common symptom of polio, and
marks Lacey's fifth STOP assignment.
warned diat they will be living in some of
obtain stool samples for laboratory diag
die world's most challenging regions. Ju,t
nosis. Often, the health-care workers
ask Dr. Otto Austel, a member of tl e
musr travel for days, sometimes by jeep
Rotary Club of Simi Valley, Cali£, US/ .
over rocky, crater-filled dirt roads, some
Last March, as the U,S,-led invasio i
The Rotarians are stepping in at a criti
cal juncture. Health officials reported
Ws team,
lutnl stuff in
/.iiiis Ababa
rhe Iasc confirmed case of
P°li° in Ethiopia in Janu-
ary 2001, compared with
times by dugout canoe down muddy
of Iraq unfolded, Austel was busy wit:i
rivers, to reach children living in
an immunization campaign in nearb <
isolated villages.
Pakistan. "Even with the difficultte .
"The STOP team members are
demonstrations, and hostilities, we weie
considered the descendants of
successful in reaching our goal of over 9^
the 'Smallpox Warriors' of rhe
percent coverage," he says.
'70s, hunting down the poliovirus
Austel encourages Ilotarian health-ci:*:
in the last reservoirs on earth,"
workers to apply for the STOP program.
according to the CDC briefing
"It is a wonderful opportunity for Rota -
material.
ians to contribute hands-on and become
The volunteers also assist with
National Immunisation Days,
personally involved in our joint efforts !>>
eradicate polio."
- REBECCA VOELK! R
vaccine education, surveillance
18
THE
fiOTARIAN
.
JANUARY
2 0 0 4
systems, and routine immuniza
For more information about the STOP
tions for diseases such as measles.
program, visit www.cdc.gov/mplgloballsnn
"We've added emphasis lately ro
team!team-assign, htm.
&j
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I
Gustavo Giay
I wanted to live
f
in a better world,
a world with
J
solidarity, justice!!
peace, and
1
opportunities j
for all. I realized
I had to team I
I '■
up with people
who shared mjj
goals and were}
■■if
them a reality.
A meager but heartfelt donation
from a dying woman leaves a lasting impression
on a Rotary leader's son.
'very true Rotarian has a story to tell,
would visit on weekends, "My entiie child
disordeis he could not fathom. Yet, lie
! defining moment that captures what
hood, I watched all these people come into
noted, most of them seemed thrilled lO
Notary is all about. In this issue we
our home for dinner and pleasant talk and
have visitors.
■pffer another installment of "Rotary
camaraderie. They weie like another big
"It had an immediate impact," says Git
story," a regular feature in which indi-
family. This was the other side of the Rotary
"I remember wondering if they had parents
Miduals describe how the hands-on
coin: While my parents were busy contribut
or someone to take care of thorn. Wheii.l
'^experience of being a Rotarian - put
ing to a better society, they were also gain
learned that some had no one, I realized
ting Service Above Self - has affected
ing friendships for life."
there were people much less fortunate than
II
^ROWING UP IN Arrecifes, Argentina,
Giay recalls vividly his introduction, at age
I was." The experience resonated. At m,
seven, to Rotary in action. His father brought
Giay became very active in church in order
him along on a special one-day campaign to
Gustavo Giay absorbed the spirit of service
raise operating funds for a local school for
that pervaded the family home. Often, he
children with physical and emotional disabil
^accompanied his father, Luis Vicente Giay,
to Rotary dub meetings, where the mem-
ities. Every year, the Rotary Club of Anecifes
partnered with private groups on the project
fbers' fervent discussions mesmerized the
called the Million Campaign, which aimed
'■youngster. "I loved their speeches about
to raise one million pesos. And each year,
[the problems in society they wanted to
Rotarians manned the same intersection,
address," recalls the 32-year-old attorney.
encouraging drivers to drop their spare
f Rotary, not school, made me conscious of
change into the alcanas (money box).
-these problems. We were not told these
Excited and intrigued, Giay, one of four
things in school with the same emphasis as
children, vied with his brothers to hold the
:, you get in Rotary: Let's fix this problem; let's
treasured box for their dad. A quarter cen
help these people. I loved that passion; I
tury later, the memory still stirs: "I remember
1 don't know why."
| His affinity for Rotary surely was due
in part to the influence of his father, who
myself very happy, holding the akancia as
people put money in. It made me feel so
helpful and important."
Ibecame a Rotarian at the acre of 22 and
At the time, Giay realized that his father
would rise to the rank of Rl president in
did things to help others, especially children,
1996-97. Giay's fondest childhood memo-
'ries are sculpted in the service motif:
\
but he didn't fully grasp the significance of
this special fundraiser. He learned a seminal
assisting his dad in fundraisers for high
lesson at age 10, when Luis Giay brought
school scholarships and needy children;
his sons to the school to meet the children.
helping his mother, Celia, prepare meals
The young Giay was stunned; he'd (me!
and decorate tables for community service
met a disabled child before. Here were
events. He also enjoyed the exuberant
children his own age, some struggling on
clamor when his parents' Rotary friends
crutches and others trapped in emotional
"to do something personally for the con j-
munity, especially those disabled kid^;"
Subsequently, he and fellow volunteers v.
ited the school each week to play with t jie
children and "give them the attention trey
craved." Today, several of those studer is
remain his close friends.
In high school, Giay received his second
crucial lesson in humanitarian service. He
and some pals operated the school's radio
station, and each week they'd dispense
corny jokes and trivial talk of school events.
Eventually, one of them learned about e!
local foster home that needed an extra
room. The group decided to use their radio
forum "to do good for the community" !k
raising the money. That decision would have
a profound affect on Giay's life.
:. ■
Concerned that the traditional stre'ec
collection method might be annoyin;g,
they created a new approach. When thjey,
announced the project on the air, they said
they would not be stopping people on iti^
street to ask fot money; in fact, it would be
just the opposite. "Instead," says Giay," jve
would ride our bikes with red flags throu^
the city's neighborhoods. If anyone wanL
by Alan Steinberg
H 0 1 /, M J /; !■;
to contribute, they had to stop us. Or they
could phone me station, and we would pick
up the money."
The next day, 40 impassioned students
on red-flagged bikes plied the city. People
literally flagged them down to donate,
and the radio station fielded calls all day. On
one call that Giay answered himself, an eld
erly voice pleaded: "Send
someone to my house."
skills. For instance, he recalls meeting with
the town mayor to ask permission to block
off streets for a student fundraiser. "I had
to convince him that although we were
teenagers, we truly wanted to do good for
the community. I also had to lead 40 young
people and channel their energy for a com
mon cause. How many people have the
Meet Gustavo Giay
Giay grabbed the money
Age: 32
box and rode into a blight
Home: Buenos Aires,
Argentina
ed neighborhood. When
ne arrived at the address,
these people possibly con
tribute? But he rang the
bell anyway.
A woman opened the
■or you. My mother is in
in." Giay entered the room
;o find a very ill and frail
n bed. "She had a mone-
Generaciones, a club geared to young pro
at that age? That's what
fessionals, and served as its president In
Interact gave me."
2002-03. Last year, he experienced anothi -
Giay knew he was on
the right path. In fact, his
defining moment in his service career.
A club member reported "a huge need
Aires, so the club investigated and founc
Family: Son of Luis Vicente
in Giay's words, "the poorest village imagi
nable." Families lived in ramshackle huti
and Cella Giay
hometown. "When I was
Rotary history: Became
a Rotarian at age 26
a kid and the big alarms
sounded for an emergency,
Club president. 2002-03
da, a 50-cent coin, and
Rotary Club of Costanera Norte - Nuevas
opportunity to lead people
volunteer firefighter in his
Member, 2003-04 Rl New
Generations Subcommittee
35-year-old woman lying
partner.) In 2001, he helped establish the
pelling that he became a
Rotary offices held:
Member, 2003-04 Rl
Membership Development
and Retention Committee
the bedroom. Please go
South America. (He recently became a full
properly attorney
of the Rotary Club of
Coslanera Norte - Nuevas
Generaciones in 2001
"Oh, yes. We were waiting
firm in Argentina and one of the largest in
in a poor neighborhood outside Buenc.
and a charier member
door, studying his bike and
■ed flag. Then she said:
Aires to practice intellectual property law at
Marval, O'Farrell & Mairal, the largest law
enthusiasm was so com
Occupation: Intellectual
he wondered: How can
home briefly and finally joined his father's
Rotary dub. He soon moved back to Buenris
I would wonder where
my parents and brothers
were," he says. "I was
scared they might be suf
fering in an accident, so
I always ran to the fire sta
tion to ask what hap
pened. One day, I thought:
If I come every time the
alarm sounds, I should do
something myself, to be
ihe put ft in the collection
box. She said, 'I know I will die, but these
sure my family is safe,"
children will have a better life if I do this.' I
He says the personal satisfaction he
was very grateful. I had tears in my heart.
derived from his Interact activities and his
I said that the children would appreciate
work for the fire department "closed the cir
:his very much."
cle of my life and I sensed my destiny. I
The students raised 4,500 pesos, 1,500
more than their goal and enough to cover
half the cost of the new room. "That was
realized that I belong where the need is."
In 1989, Giay's parents took him
to the Rl Convention in Seoul, Korea, It
ii great success," Giay says proudly. "It
showed that even if people are not asked,
impressed him that so many different peo
■hey will give anyway. I also learned that
same goals. "After the convention, we were
Tiore people cared about helping others
walking in Tokyo when a Japanese man
:han I thought."
noticed my father's Rotary pin," Giay says.
ple from varied cultures were pursuing the
The experien:e prompted the teenager to
"He stopped us and said, in English, 'You're
jonder his future in a new light. "I wanted
a Rotarian!' My father said, 'Yes. Are you a
to live in a better world," he recalls thinking.
"'A world with solidarity, justice, peace, and
;pportunities for all. I realized I had to team
Rotarian?' 'Yes!' They shook hands and the
jp with people who shared my goals and
treated my parents like old friends. That was
-vere willing to make them a reality."
the most impressive sign of international
Thus, Giay joined his school's Interact
man invited us all for lunch at his restaurant.
His wife joined us, and for two hours they
friendship I had ever experienced."
Electricity and fresh water were scarce
Unemployment was rampant. A small fad-
ity called Casa del Anciano (House of th.
Elders) each day provided a meager free
lunch to the community's elderly resident;
The bill of fare was a thin, rice soup calle<:
olid popular (common stew), cooked in ar
old oil drum over an open fire.
"It reminded me how blessed I am ir
life," Giay says. "I felt obliged to help. A
long as people lived like that, it wasn't tht
world I wanted to live in. I know it is impos
sible to eliminate all injustice in life, but if
can always find ways to help someone else
at least I will feel at peace with myself."
Giay's club organized fundraisers and
has applied for a Matching Grant frorr
The Rotary Foundation of Rl. Meanwhile, the
Rotarians provide food every month ant
make sure it is prepared properly.
Giay Is now in a position to ponder, foi
the first time, the value of his Rotary journey
"Rotary dignifies me," he says, "and i
reminds me that dignity lies more in serving
than being served, that generosity knows nc
boundaries. It also gives me the opportunity
to work for a better world. And I know I'rr
not alone; there are at least 1.2 million peo
pie doing the same. Rotary gives the needy
a chance for a better life - that's the mail
reason I will be a Rotarian all my life. I jus
hope we help many more young people tc
feel the same way."
>
:lub, becoming its president at age 17. He
Shortly afterward, Giay enrolled in law
;ays Interact not only helped him make
school at the University of Buenos Aires,
Alan Steinberg profiled Linda Coble in the
riends but allowed him to hone his social
After earning his law degree, he returned
November issue of The Rotarian.
22
THE
ROTARIAN
.
JANUARY
2004
Life's golden
moments
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\l FOGUS
WORKING
ETHICS
In a time of ever-changing societal values,
Rotarians take the lead in establishing
right from wrong, by Anthony G. Craine
%\
REVIEW OF THE MAJOR NEWSPAPER HEADLINES
OF THE PAST FEW YEARS MIGHT LEAD ONE TO BELIEVE
THAT BIG BUSINESS HAS ABANDONED ANY ATTEMPT TO
MAINTAIN A MEANINGFUL CODE OF ETHICS. IF BUSINESS
news makes the front page, it tends
to focus on some new allegation of
accounting fraud, insider trading, or
man is a student of Rotary wio has
devoted considerable thought to
Motors, and IBM, for example - have
conveyed an image of stability and
integrity. In recent years, however,
respondents said that they believed
the organization's history, including
the corporate names imbued with the
In a 2002 poll conducted by the U.S.
illegal activity among chief executive
its long-standing commitment to
officers of large companies is wide
vocational service and the promotion
spread. The same poll found that 79
of high ethical standards within the
most meaning have been the ones
percent thought the questionable
professions.
associated with illegal activity or fail
ure - Enron, HealthSouth, Tyco, World
accounting practices that characterized
many of the most recent corporate
in some ways to create a new atmos
Com, and others.
scandals are also widespread.
The image of the modern-day
business leader will continue to de
teriorate until the trust of the general
public is regained. This is where Rotar
ians can make a difference. As leaders
in their communities and their pro
ately, that a few bad apples, no matter
how large or how rotten, do not nec
essarily spoil the whole bunch. But few
♦
of change.
Past Rl President Clifford Dochter-
television network CBS, 69 percent of
skewed public opinion disproportion
ROTARIAN
best candidates to act as .
corporate culture is ethically bankrupt.
profile nature of the scandals has
THE
fessions, Rotarians are among the
misuse of funds.
For generations, the names of
many large firms - AT&T, General
Some would argue that the high-
24
would dispute that, regardless of the
extent of the decline in standards, the
common perception is that modern
JANUARY
2004
"Certainly, Rotarians can be leaders
phere of honesty, decency, and per
sonal responsibility in the business and
professional society," Dochterman says.
"But it will not be as easy, nor will it
be as simple a process in today's world
as it may have been in the early days
of Rotary."
WORKING
ETHICS
INFOGUS
I
JANUARY
2 004
*
THE
ROTARli
N
25
I
FOCUS
WORKING
ETHICS
Henry David Thoreau,
The world has changed, Dochter-
U.S. essayist, on doing
hired in 1932 to run the faltering
man says, since Rotary began to
the right thing:
grow in the first half of the 20th cen
Club Aluminum Company of Chicago.
Taylor reviewed the company's opera
tions and found some failings in its
tomers, regardless of their ability to
pay," she says. "This was their way of
practices, including advertising that
the meaning of success was not just
in dollars, but in what you could do
for others, and he incorporated his
tury, when Western society tended to
!|J| oodness is
the only investment
that never fails."
subscribe to absolutes. Some things
were right and some things were
wrong, period. There were no "in-
promised more than the company
could deliver. Hoping to reset the busi
betweens." Rotarians were influen
ness on the path to solvency and
tial proponents of that philosophy.
integrity, Taylor, a deeply religious man
But the subsequent erosion of those
well-defined standards into some
thing much more vague and condi
who would later serve as Rl president,
sat at his desk, dosed his eyes, and
prayed. He then jotted down a 24word code of ethics for his employees
to follow in their personal and profes
"My parents took care of all cus
giving back. My dad always told me
vision for success with his own per
sonal Service Above Self."
"Rotarians do not have as their
support the societal or universally
accepted and understood beliefs in the
sional lives. That code became The
Four-Way Test, a simple evaluation "of
When she was introduced to Notary
and saw how similar its principles
were to her father's and her own, she
knew she had found the right or
ganization, one that follows a simply
yet powerful principle expressed b,
nearly every major religion and values
the things we think, say, or do" (see
system.
basic tenets of truth, honesty, decency,
facing page).
The Declaration of Rotarians in
Businesses and Professions (www
"Do unto others as you would do
unto yourself- the old golden rule,"
tional creates a challenge for today's
ethically minded Rotarians.
morality, fairness, and goodness,"
Dochterman says. "The ethical philoso
phy seems to be, 'It all depends.'"
Despite that shift in society's
mores, Rl President-elect Glenn Estess
.rotary.org/aboutrotary/dedaration
sees a way Rotarians can promote
.html) provides guidelines for the high
ethical standards called for in the
Object of Rotary. It is an eight-point
high ethical standards every day:
plan that outlines how Rotarians incor
by acting with integrity and leading
porate service into their professional
lives. Teresa Hall, governor of District
by example.
Estess says. "It's not the big things. It's
the little things that we do on a regu
lar basis that tell the story of what
we're all about"
In the pages that follow, you'll
read about how nearly 100 years
after Rotary was born, its members
continue to influence the way peo-
"IT'S NOT THE BIG THINGS. IT'S THE LITTLE THINGS THAT
WE DO ON A REGULAR BASIS THAT TELL THE STORY OF
WHAT WE'RE ALL ABOUT."- Cenn Estess
says. "That's the reason that we in
7120 (New York, USA), sees value in
these tools that Rotary provides.
"The general ethical dimate in the
business world is pretty much at an
all-time low," Hall says. "If the peo
ple involved in the wrongdoing of the
Rotary have to be ever vigilant to be
recent corporate scandals thought of
sure that we are, as one friend of
The Four-Way Test or the Declaration
mine says, 'squeaky dean.1"
Grassroots Rotarians have two
bedrock-strong sources of inspiration
and guidance: The Four-Way Test and
the Declaration of Rotarians in Busi
nesses and Professions.
The Four-Way Test grew out of
a professional challenge faced by
Herbert J. Taylor, a Rotarian who was
of Rotarians in Businesses and Profes
"When we do something that is
out of line with our basic principles, or
principles we're expected to have, not
only does it affect us, but it affects
all those associated with us," Estess
26
THE
ROTARIAN
♦
JANUARY
2004
pie conduct themselves in their
professional lives by adhering to
the little things. Some of these
things may seem big - RotarianJim
Alderson uncovered fraud that
amounted to more than a billion
dollars, and John Dean speculates
on how Rotary ideals might have
prevented one of the most infamous
sions beforehand, then we might find
ourselves in better shape."
Hall knows firsthand the power of
doing the right thing in business and
setting good examples. Growing up,
she watched and learned as her par
government scandals in U.S. history.
ents ran the family business, a tele
vision shop.
Anthony G. Craine is senior editor
But in one way or another, the solu
tions are all based on those 24
words that Herb Taylor first wrote
back in 1932.
of The Rotarian.
■
'
WORKING
ETHICS
lNFOCUS
Watergate, war, and
Th 12 FOUr-Way TeSt U.S. lawyer John W. Dean III, who served as White House counsel
fron 1970 to 1973 under President Richard M. Nixon, addressed the District 5670 (Kansas, USA)
Com ;rence on 3 May 2OO3.The grandson of a Rotarian, Dean examined what might have taken place at the
Wai rgate Hotel if Rotarians had been in charge of the White House. (Nixon, an honorary Rotarian, resigned
as U '5. president In 1974 under threat of impeachment for covering up a break-in at the Democratic National
Corrmittee headquarters.) Dean's speech, which provides a new perspective on one of the most fateful
deci .ons in U.S.history, is presented here, edited for iength.
S 1NCE1943, Rotaty dubs every
where have looked to, and shared
with others, an ethical testing tool that
is wi nderfully simple and remark
ably filing. This test is not a code, not
"IF WE HAD STOPPED TO APPLY THE
FOUR.-WAY TEST, THERE WOULD HAVE
BEEN NO WAT ERG ATE."-John
•■ere "X not a religion. Rather, it is an
..ise? jTient device, a basis for inquiry—
about all the soldiers and civilians
i was about 10 years old when 1
or more simply stated - a checklist to
who died in wars during the last
attended my first Rotary meeting with
help me find the right thing to say or
century? For a war to be fair to all
my grandfather, who was an active
the r :ht thing to do.
concerned it must be pursued impar
Rotarian his entire life. But it was
If The Four-Way Test has been
tially and that pursuit must be honest.
not until your district governor, Mack
fourn I wanting or somehow defective,
The war must also be free from self-
Teasley, mentioned The Four-WayTest
after Dver a half-century of use, it is a
interest. And the war must conform
that I became truly aware of it. I have
well- <ept secret. To the contrary, the
with established rules of war and
now used it more times than (can
test has only proven itself more reli
have merit and importance.
recall. I've made it part of my thinking.
able A'ith the passing of time.
Indeed, I oniy wish I had known about
W'^th this reality in mind, I decided
Will it build goodwill and
lo pl.t The Four-Way Test to a critical
BETTER FRIENDSHIPS? If the
My wife, Maureen, asked me,
exan nation. It started with my ask
reason for the war is not true, if the
"Aren't you going to answer these
ing what kind of guidance might I
conduct of the war is not fair, it is
questions on war in your talk?" I don't
have gotten as counsel to the presi
rather obvious that the war is not
believe The Four-Way Test is designed
dent : uring Watergate if I had applied
going to create goodwill and better
for me to tell you my answers. Nor for
it. B Jt first I found myself think-
friendships.
you to tell me yours. The Four-Way Test
*«ig uout a more current and more
it earlier.
is not an outline for a sermon. It is not
,nportant problem, the potential of
Will it be beneficial to
a w< i with Iraq, which was then
all concerned? You can't
for the definitive answer to each ques
loorrng. Let me briefly tell you what
know all who are concerned, I don't
tion. I perceive The Four-Way Test as a
I found.
believe that Taylor [Rotarian Herbert
persona! reckoning device, a private
Taylor, the test's author] wanted you
syllabus for each of us to employ.
a design for a lecture. Nor is it a search
Is it the truth? Sadly, presi-
to know how it affected persons with
I am going to tell you without fear
d :nts often find it necessary to
whom you have no direct or indirect
of contradiction that had those of us
impact.
in the Nixon White House who were
ed ctizens should ask, and if we
The key to this test is not necessarily
apply The Four-Way Test - even if
canr.:t get the truth, there is a fun-
the answer; to the questions. Rather
occasionally - there would have been
dam ntal flaw in our system.
it is what asking the questions forces
no Watergate. In short, The Four-Way
you to do: to think. Jo appreciate the
Test works. It will work for any issue -
impact of your words and actions on
if only we are willing to use it.
be less than truthful about war.
This s a question that all interest
Is it fair to all concerned?
C in any war ever be fair to all con
involved in Watergate stopped to
others. You will discover the right
cern d? Was it fair to the Southern
thing to say or the right thing do. Or
piar.ation owners when Sherman
I should say, what is right for you to
the January issue online at rotarianmag
crcs:;d Georgia with a torch? What
say and do.
.rotary.org.
For the full text of this speech, visit
JANUARY 2003
.
THE
R0TAR1AJ
27
I
I F 0 C U S
WORKING
ETHICS
Rotarian Jim Alderson's faith in The Four-Way Test
gave him the strength to beat the odds
and wipe out massive fraud, by Todd Wilkinson
LS HE RECOUNTS HIS ROLE AS WHISTLE-BLOWER
IN ONE OF THE BIGGEST CORPORATE FRAUD CASES
IN U.S. HISTORY, ROTARIAN JIM ALDERSON DOESN'T
RECALL SINGLE, ISOLATED MOMENTS IN WHICH HE FELT
turned out, I wanted to be able to look
Tyco, Alderson's courage to step for
nearly paralyzed with self-doubt.
my kids in the eye and tell them that
Instead, Alderson says, those emotions
ward demonstrates how one persoM%
can make a difference, notes U. :i Sen. '
demoralized, socially shunned, or
"There were many, many times
truth and honesty really do matter."
Alderson's David-and-Goliath saga
has been described as a case study
in the ethical and moral dilemmas
when I had to ask myself: Why am I
that arise daily in the modem business
Act, which helped Alderson prevail in
doing this?" says Alderson, the unas
world.
2003 with a landmark settlement.
were ever present as the case dragged
on for a decade.
"I think every college student
"A lot of fraud cases begin when
health-care titans Quorum Health
should be required to hear this story
one person sets the wheels in
Group and Hospital Corporation of
but then you see your kids and you
because everyone at some time will
be faced with a similar ethical issue,"
says Kevin Kerr, past president of
Alderson's club, the Rotary Club of
realize you may have lost your job,
Allen Sunrise in Allen, Texas, USA.
livelihoods to do what's righ:.°
The companies Alderson faced
unleashed a barrage of maneuvers
your career, most of your savings,
"Few people are prepared for it or
have the character to handle it."
In light of high-profile scandals
plaguing companies like Enron,
WorldCom, Arthur Andersen, and
They spent hundreds of millions of dol
lars amassing a complex legal sfategy.
But Alderson didn't buckle. Today, he
says he was only able to persevere and
everything you've worked for, but if
you lose their respect, it's something
that cannot be replaced. I knew that
when it was over, no matter how it
THE
ROTARIAN
♦
eral statute called the False Claims
suming accountant who accused
America (HCA) of financial malfea
sance. "You don't always know why,
28
Charles Grassley, a Republicar from
Iowa. Grassley is a champion of a fed
JANUARY
2004
motion," Grassley says. "But whistleblowers often jeopardize their
intended to make him back down.
WORKING
ETHICS
JANUARY
2004
.
THE
1 N FOCUS
ROTARI
I,
29
II. FOCUS
WORKING
ETHICS
prevail because of two bedrock influ
Congress updated the law n the
ences: the unflagging support of his
1980s in response to public o.irage
family and the solace he derived from
when defense contractoR made iead-
Rotary's Four-Way Test.
lines by grossly overchargin ; the
The relevance of The Four-Way Test
to corporate accountability makes
it remarkably contemporary, Alderson
military.
In the beginning, Aldersoi was
JIM ALDERSON
alone. He remembers coming ~ome
says. "We Rotarians are in a crucial
where everyone knows everyone else's
after meeting with theDepartm.ntof
position to m3ke a difference, one
business, he was as humiliated as he
Justice in Washington and looki g up
business at a time," he suggests.
was stunned.
three of the law firms represe .ting
"Government can't legislate good
He was also mad. In early 1993, he
the health-care companies. "The; each
ethics. That's got to come from ethical
filed a qui tarn lawsuit - better known
had a thousand attorneys and a nuge
individuals who run companies."
as a whistle-blower complaint - in
reservoir of resources," he say;. "Or*-
In the late 1980s and 1990s, the
federal district court in Butte, Mont.
my side there was only me."
U.S. health-care industry consolidated
Initially, he sought only to recover lost
The Justice Department told Alder-
at a feverish pace. Small hospitals were
wages and damages for wrongful
son it would consider intervening if he
purchased by large medical service
dismissal. But as he delved deeper
could show evidence of widespread,
providers, which realized huge profits
into the reason for his termination, he
pervasive fraud. It took five yeirs of
by increasing the volume of their busi
uncovered a mother lode of documents
conducting expensive, exhai;tive
ness. The federal health insurance
showing that the surreptitious account
research on his own and hiring p-ivate
programs of Medicare and Medicaid,
ing methods of Quorum and HCAwere
attorneys to deal with a legal co! nter-
"l.NLESS WE HAVE A GOVERNMENT THAT ACTIVELY
ENFORCES LAWS, ATTEMPTS TO WEED OUT FRAUD ARE
GOING TO BE MEANINGLESS."-ji
which reimbursed hospitals for services
not limited to North Valley but insti
attack from Quorum and HCA t^fore
provided, were highly lucrative.
tuted at hundreds of hospitals and
the Justice Department stepped in
One of the many medical facilities
medial centers run by the companies.
after Alderson was profiled cr the
targeted for acquisition was tiny
The implication was that the federal
government was paying out mil
However, his television appearara ■? left
community of Whitefish, Mont.
lions of dollars annually in overcharges
him a pariah within the heallr care
Alderson, a career hospital adminis
while the companies' stock value
industry.
trator, had put in 17 years at North
surged. Alderson knew he had a com
Valley before its management opera
pelling case if he could get the U.S.
bills to pay, and his son and daughter
tions were taken over by Quorum, a
Department of Justice to intervene on
were entering college He and hi* wife,
former division of HCA, in 1990.
his behalf, a key element in whistle-
Connie, moved 11 times while v/atch-
blower complaints under the False
ing their savings and retirement
Shortly after Quorum arrived, Alderson's superiors implemented a new
ROTARIAfJ
.
accounts dwindle. When hospitals look
Claims Act,
ing for administrators learned of his
Originally signed into law during
reimbursement claims. Two sets of
the Civil War by President Abraham
past, they quickly ended the inte: new-
records were to be kept. One set would
Lincoln to stop rampant profiteering
Ing process. Alderson wbs castiga:ed in
be shown to Medicare auditors; the
by unethical merchants bilking the
newsletters published by hospital -nan-
second set would be labeled "CONFI
Union army, the act provides that citi
agemenl associations. He we;
DENTIAL: Do Not Discuss or Release to
zens who initiate successful actions
longer welcome at conferences h :- had
Medicare Auditors."
may share in the money recovered by
attended his entire career. The "amiry
pate, he was fired. In a small town
THE
Alderson needed work. He sti had
method of bookkeeping for MediGre
When Alderson refused to partici
30
news-maga2ine show "60 Minues."-
North Valley Hospital in the mountain
JANUARY
2 0 G rt
no
the government, typically between 15
had to get an unlisted phone nunber,
and 30 percent of the total.
and they worried about their safety.
PHQID Fl£P5ih7ED WITH FCRMISSlQtl f»QM MODERN 1S1
WORKING
Alderson says one anchor of stabil
ity during the ordeal was the welcom
ing atmosphere of the weekly Rotary
Lawmakers are currently weighing
Sunrise dub, he was active in dubs in
various measures that would scale
ing out of the pockets of taxpayers
Whttefish and Dillon, Mont, (where he
back the financial incentives for whis
and further burdening a Medicare
served as dub president); Boise, Idaho;
and Reedsport, Ore.
tle-blowers and restrict the reach of
system that already is facing major
such laws as they apply to the private
sector. While Alderson believes that
laws alone are not enough, he says
such provisions complement voluntary
challenges."
For Alderson, it comes back to The
people in Rotary and their level of con
scientiousness," he says. "Even though
I was existing in this surreal world in
most of my waking hours were
standards exemplified by The Four-
principles, and misleading accounting
and lining up depositions, those Rotary
have filed more than 3,300 False
luncheons provided a refuge."
Claims Act lawsuits, helping the gov
In 1997, a major break in the case
ernment directly recover more than $5
occurred when the FBI, tipped off by
billion from fraud cases. (Whistle-blow
ers and their attorneys have collected
named John Schilling, raided 35 fadli-
Healthare Corp., which had acquired
HCA. Seized were some 14,000 boxes
of records containing evidence that
eventually forced HCA to settle with
the government for $376 million in
2003 Out of that, the Department of
Justice gave Alderson, Schilling, and
their attorneys about $100 million.
According to U.S. Rep. Peter Stark,
0m* Democrat from California, what's
1 breathtaking is not the amount that
Alderson and Schilling were awarded
(much of which covered their legal
costs) but the nearly invisible dividends
their whistle-blowing produced. HCA
and Quorum eventually paid nearly
$1.7 billion to settle two dozen similar
cases that followed Alderson's, plus
$95 million in criminal penalties.
Hovv much was actually at stake? In
2000 Donna Shalala, then secretary
of the U.S. Department of Health
and Human Services, estimated that
Med care fraud dropped from $23 bil
lion :o $12 billion between 1996 and
1999 as a result of the federal crackdovt i. Billions more have been saved
in tha years since.
Four-Way Test. He says the dot-com
Way Test.
Since the mid-1980s, individuals
ties operated by HCA and Columbia
these companies was, after all, com
era of the late 1990s led to wild spec
ulation, abandonment of core business
.pen: talking about corporate fraud
another health-care financial insider
IN FOCUS
"FEW CITIZENS CAN SAY THAT A
STAND THEY TOOK MADE A DIFFERENCE
FOR ALL AMERICANS."- Stephen Meagher
dub meeting. Before joining the Allen
"I've always enjoyed the caliber of
ETHICS
$700 million.) Alderson encourages
the Justice Department to aggressively
pursue such cases, even those that may
seem impenetrable at the outset.
"Unless we have a government
that actively enforces laws, attempts to
weed out fraud are going to be meaningless," says Alderson, who now
delivers talks around the country. "Not
every case begins as a slam dunk."
Stark agrees, pointing out the major
obstacles involved in ferreting out
fraud.
"I think whistle-blowing should
be encouraged, yet we live in a sodety
and have a corporate culture where
there exists a military-like code of honor
which says you shouldn't talk," he
says. "I think that's wrong."
Stark condemns the tactics of the
health-care industry, which attacked
"the credibility of Alderson and
Schilling rather than listening to what
they had to say." He calls it an exam
practices, all driven by greed.
"We need to change expectations
and attitudes about what it means
to succeed in business," he says. "We
need to infiltrate those parts of the
business community that have been
compromised by unethical behavior.
From the CEOs on down, from the
receptionists on up, the people in
between need to know their company
expects them to tell the truth. They
need to know they can report wrong
doing without being fired."
Still, Alderson admits it's one thing
to know the truth but quite anoth
er to adhere to it, given the risks
involved. Today, few would argue
with the assertion that Alderson
passed The Four-Way Test, though it
cost 10 years of his life and many
sleepless nights.
"Few dtizens can ever say that a
stand they took made a difference for
all Americans," says attorney Stephen
Meagher, who represented Alderson
and Schilling. "Jim has that satisfac
LOtarians do
not believe that
success can be
measured in dollars
nor that business
is merely a means
to an end. They
think that honorable
business is an
elevating influence."
rienced is almost too monumental
to describe. He paid a high price for
telling the truth."
■
Writer Todd Wilkinson lives in
federal government] was able to dis
a national correspondent for a
cover what was going on. The money
"R
tion, but the level of stress he expe
ple of shooting the messenger.
"The issue was not them," Stark
says. "The issue is the fact that (the
that we were being overcharged by
Paul Harris,
Rotary founder,
on running
a business:
Bozeman, Mont., and works as
number of newspapers and
magazines.
JANUARY 2004
♦
THE
ROTARIAN
31
I v F 0 C U S
WORKING
ETHICS
Who's to blame for the meltdown
in corporate ethics? Can Rotary help?
We go to New York Times ethics
columnist Randy Cohen for answers.
FI FIND OUT THAT A FRIEND'S SPOUSE IS HAVING AN
AFFAIR, SHOULD I TELL? HOW HONEST DOES MY RESUME
HAVE TO BE? IF MY UMBRELLA IS MISSING, MAY I TAKE
ANOTHER ONE FROM THE PILE?"
32
THE
ROTARIAN
♦
Each week, Randy Cohen faces up
The modern business culture
Exchange Commission was created
to 150 such ethical dilemmas, luck
is commonly perceived as ethi
during the New Deal not as an obsta
ily, not his own. They're posed by
readers from around the world.
Cohen's thoughtful and razor-sharp
cally bankrupt. Do you agree
cle to business but as a way to
that the ethical climate has
business possible, since it's iuch
eroded in recent years? I'm
easier to do business with pec pie if
replies appear in his weekly column
not sure if there's more news about
you think they're not going to cheat
"The Ethicist" in the New York Times
ethical lapses these days or just more
you. When the SEC is underfunded,
Magazine and in newspapers across
news in general. Certainly there were
scandals happen. People wil only
the United States under the title
other periods known for outrageous
place their faith in the market if they
"Everyday Ethics." His ethical advice
greed and excess. Look at the Gilded
also appears in the 77mes of London,
Age; the things that Andrew Carnegie
know it's fair. This seems in accord
with the ethics of Rotary - that it's
and he is a frequent guest on ABC's
got away with were pretty impressive.
better for everybody doing business if
"Good Morning, America." A writer
In any case, I don't attribute it to a
everybody's honest.
whose employers have included
general moral decline among the
David Letterman, Cohen claims no
populace. [In the United States] I tend
Wouldn't there be less need
formal training as an ethicist. Here,
to blame government, which is intent
for institutional watchdogs if
he talks with Tom Clynes, frequent
on dismantling the institutions that
individuals behaved ethically?
contributor to The Rotarian, about
once made this country a great place
There's been a real change n my
business ethics, civic life, and Rotary's
for honest people to conduct busi
thinking since I've had the column. I
Four-Way Test.
ness. For instance, the Securities and
now tend to emphasize civic virtue as
JANUARY
2004
w
ORKING
ETHICS
INFOCUS
L
JANUARY
2004
♦
THE
ROTARIMi
33
FOCUS
WORKING
ETHICS
the essential component of ethics.
What about the other tliree
At the beginning it was all about
questions? Fair to all concerned
individual rectitude. But if we rely on
is very tricky because, well, who
individual rectitude to create a just
determines what's fair? Thete are
society, I think it's hopeless, Games
things that I regard as fair th )t my
without referees quickly degenerate
into arguing. Similarly, the notion of
"self-policing" industries is naive.
changed over trie past few
decades? The very idea of civic life
is increasingly out of favor, superseded
by the values of the marketplace.
Rotary clubs notwithstanding, there
is in general a lack of civic involvement
in contemporary life. Harvard professor
Robert D. Putnam [author of Bowling
Alone] attributes that to those two
boxes, the car and iheTV set. Our lives
getting
more
isolated
and
detached,
"THE FOUR-WAY TEST IS VERY
USEFUL IN EVALUATING
THE ETHICAL IMPLICATIONS
OF A SITUATION."- Randy Cohen
In such a climate, do organi
zations such as Rotary have
an even greater potential for
impact? To the extent that they
promote honest, ethical business
practices, they can have a big impact,
THE
R0TAR1AN
.
COHEN
Let's talk about Rotary's
Four-Way Test. Herbert Taylor set
How has the role of civic life
are
RANDY
out to do what many philosophers
have tried to do: create a concise
guide to ethical behavior. There
have been many other attempts
over the millennia. Some people
find the golden rule to be all you
need to know. With Thomas Jef
ferson, it was transparency: You
act as though everybody in the
community can see what you are
doing. Immanuel Kant had his
categorical imperative: You act as
though you are legislating for all of
humanity. All of them are useful,
and if a person of goodwill is
guided by The Four-Way Test, it
could get him or her a long way.
But, like all moral guides, this one
has its limitations.
16-year-old daughter thinks are
completely unfair. Building got -dwill
and better friendships is, on Drrnciple, an excellent thing. But nere
are times when doing the right ■hing
will produce just the opposite i Bull
Beneficial to all concerned isarather,,
tough one.
In general, then, would you
say that The Four-Way Test is
useful? Yes, very. If a person of
goodwill applied The Four-Way Tf-st as
a guide to behavior when facec with
a difficult decision, I think it v ould
take them a long way, But more pre
cepts are not meant to be rulrS so
much as tools for thinking, techr iues
for analyzing the moral implicate is of
the situation. We ask the questions
to help us understand all the e:hical
implications. If you use it that nay, I
think there's much to be gained by it.
It's hard to see the limitations
You're often guided by the"
of the first question, "Is it the
writings of 5amuel John on.
truth?" How could a steadfast
What about his wise om
adherence to the truth get
appeals to you? Johnson was
someone into ethical trouble?
austere with himself and much -nore
There are some who will hold that all
generous in judging others' behav
lying is wrong, that the truth is
ior. He was very forgiving of the
since it's better for everybody doing
so important to the functioning of
human weaknesses of other people
business if everybody's honest. But
society that you should never under
when they were people of goo Jwill.
also, civic institutions just make life
mine that value. But in my view,
He was tolerant of human frailty,
more fun for everybody. Samuel
there are times when lying is not
except his own. His life was a rodel
Johnson said that in life much is
only permitted, but a moral obli
of generosity of spirit; he had .: real
to be endured and little to be
gation. For instance, what if you
understanding of what it is to x a
enjoyed. Because of that, he favored
were working on the Underground
human being.
institutions and interactions that
Railroad and you had a houseful of
■
promote conversation and socia
slaves,
and the slave catcher
To test your ethical mettle against
bility, since that promotes human
knocked on the door and said, "Any
Cohen's, take his test at theetikist
happiness.
slaves in here?"
book.com.
JANUARY
2 0 Q 4
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I I F 0 C U S
WORKING
ETHICS
Rotary clubs use vocational service
to encourage their communities to maintain
high Standards, by Anthony G. Craine
/flf?N
HE PROMOTION OF HIGH ETHICAL STANDARDS IN
BUSINESS IS A ROTARY IDEAL NEARLY AS OLD AS THE
ORGANIZATION ITSELF. AS EARLY AS 1912, THE OBJECT OF
ROTARY INCLUDED A REFERENCE TO ENCOURAGING
high standards in business and within
the communities it touches, it's natural
professions.
that clubs and districts have found a
is to honor current members of o
variety of approaches to promote high
ethical standards. By taking The Four-
dub who exemplify The Four-Way Tev
Way Test and the Declaration of
their personal lives," says past presi
ness dealings, according to Past Rl
Rotarians in Businesses and Profes
President Clifford Dochterman, who
sions to heart, Rotarians continue to
dent Floyd McSpadden. "We seek to
honor individuals of that caliber not
discussed the history of Rotary's focus
set examples for their communities
only to recognize them but also to
on business during his speech at the
through public awareness and educa
have them serve as an inspiration
Presidential Celebration in Vancouver,
tional campaigns.
to us and keep the principles of The
Because of Rotarians' emphasis
on vocational service, Rotary soon
became synonymous with fair busi
B.C, Canada, last August.
"The word Rotarian was consid
THE
ROTARIAN
♦
in their business dealings as we I as in
Four-Way Test in front of us."
Members of the Rotary Club of
The strategy is effective.
ered a mark of distinction in the
Beaumont, Texas, USA, look
McSpadden has no difficulty describ
business world, equivalent to the
mark of 'sterling' found stamped on
within their own ranks to find motiva
tion to maintain the high ethical
a piece of high-quality silverware,"
standards of the organization. The dub
Hughes Jr., the son of a past Rl direc
Dochterman said.
recognizes one member annually with
tor and third vice president.
deeply embedded in the collective
the T. Kelsey Lamb Award for Business
Ethics. The award is named for one of
says. "He's very low key and even-
consciousness of the organization and
the club's founding members.
tempered. He's had a hand in solving
With that type of meaning so
36
"What we're primarily looking for
JANUARY
2004
ing the virtues of past recipients,
including the 1997 awardee, 3enny
"His word is his bond," McSp3dden
WORKING
ETHICS
JANUARY
2004
.
THE
I N FOCUS
ROTARIA'J
37
FOCUS
WORKING
ETHICS
''IT'S A REASSURANCE TO ME WHEN
[ DEAL WITH OTHER ATTORNEYS WHO
ARE HXJ I AR1AN J. - Floyd McSpadden
Rotary Club of Eagan, Minn., UiA.The
club, with help from a professor of
business ethics, challenges stucents at
Eagan High School to consider ethical
some difficult disputes that we've
their quality work; it's also an attempt
dilemmas and better grasp the- many
had in our club."
to bring some community-wide recog
facets of the given issues.
M6padden received the award in
2002. During his year as president in
1954-55 It] president,
on trustworthiness:
"
A
you will do business
with you."
not real visible but who really do give
meeting, a practice that continues four
to the community, even though the
together about 50 juniors ar i sen
years later. McSpadden says he enthu
vast majority of us may have no clue
iors, 10 teachers, and 10 Romans
siastically incorporates the ideals of the
thai they're doing it," he says. "We're
for a daylong session with Kenn
test in his work as an attorney, and he
trying to make it so that every business
Goodpaster of the University
appreciates others who do so.
feels like a part of the community."
St. Thomas in nearby St. F ;ul, a
Nominations for the award can
Each year the workshop wrings
former Harvard Business S :hool
come from Rotarians and the commu
faculty member. GoodpastE- pre
when I deal with other attorneys who
nity at large. Nominators fill out a form
sents the participants with a busi
are Rotarians," he says. "I have a solid
in which they address three points:
ness case study.
feel for their commitment to business
how the business deals with its cus
ethics. It makes those interactions go a
tomers, how it represents and warrants
whole lot smoother"
its products or services, and how the
honed so that it's definitely ar ;uable
management and employees give back
on both sides of the issue."
"They're not powder-puf: case
studies," Lindberg says."T ey're
to the community. A dub committee
The case studies, adaptet from
reviews the nominations and chooses a
ones Goodpaster uses with c illege
southwest of Denver, Conifer is home
recipient. Rotarian-run firms are not eli
students, are often tailored to apeal
to about 14,000 people. But the pop
gible, in order to avoid any conflicts of
to the interests or concerns oi the
ulation is dispersed, and the town
interest and ensure that the search for
high school participants. Topic; have
lacks a central business district,
a winner covers the whole community.
included the marketing of tobaco and
The 2003 award went to an auto
its effect on youth and the aggressive
Colorado's Rocky Mountains just
Tom Becker, a member of the Rotary
repair shop that Becker says now refer
marketing of credit cards and tie
Club of Conifer. "It's a very scattered
ences its recognition from the Rotary
and abuse of credit.
community."
club in all of its advertising, which
The students break into .mall
raises the profile of the business and
groups to discuss the case s Jdies
the club around town.
in detail. Each group is joine>. by a
Becker says that businesses in
nition - for the quality of their work
Becker says that by singling out
teacher and a Rotarian, but Lirdberg
as well as their community service
exemplary businesses, the Conifer club
is quick to point out that the st-dents
efforts.
is contributing to the entire community.
lead the discussions; the adulc mere
"I think we all need a constant
ly provide input. In the end, .ill par
"In most towns, it's easy to drive
ticipants gain from the experiei :e.
downtown and say, 'Here's the drug
reminder of what we really should be
store,' and you know who works there
doing," he says. "I like to think that I
and you know what kind of business
run my business in an upright and ethi
session," Lindberg says. "Eve /body
they do," Becker says.
cal fashion. But everybody needs a
who works on this thing gel ener
reminder."
gized and amazed. These are not your
But that's not the case in Conifer.
"It's definitely a reciprocal te aching
grandfather's high school sti tents.
Hoping to raise the town's awareness
•
Lindberg.
it's somewhat of a reassurance to me
Conifer find it difficult to gain recog
RDTARIAN
project," says Eagan Rotarhn Bill
recite The Four-Way Teat during every
"We all live in the woods," says
THE
"It's been a remarkably sut:essful
"I hope we can find people who are
Situated in the foothills of
ir\ man wno trusts
not even know exist.
1999-2000, he encouraged the dub to
"In my personal dealings in law,
r erbert Taylor,
nition to businesses that people might
of its own assets, the Conifer club
Preparing young people for the
established the Ethics in Business
ethical quandaries they'll face
They're very hip about these th kjs."b
Award. Becker says the award is more
during their careers is the focus of an
Anthony G. Craine is senior
than a way to laud local businesses for
ethics workshop staged annually by the
editor of The Rotarian.
JANUARY
2 O 0 ■'
6£
NVIHV10B
3H1
fOOE
AUVUNVf
Arswers 1. Lend a Hand 2. Jortalhan Majiyagbe 3. Glenn
Es^essd. 1905 5. Chicago 6. Gustavjs Loehr, Silvesier
Scliele, and Hiram Shorey 7.5an Francisco 8. c) 1,200,000
9
pue
jo)
=1 undertakings ever made tiy a private entity. 12.166 13.
pajussajdai bib sauiuno: Auglu moh 11
jo |eo6 9002 P^e ubBojs aqi si jei|M LI
tsaaisnjj. uoijepunoj Aiejoy aqx
jo ueuiije^ fO-EOOf aqi Sj
ssop sauoz Aueiu moh 'S
ada 20 Interact is an Rl program supporting service and
Ro aractdubs can be community-based or university-based
snjbh |npj ujea auo ssop /aoh f)
y ui
) 31,000 10. Club Service, Vocational Service, Commti-
ii: Service, and International Service 11 In 1985, Rotary
■n;crnational launched PoiioPius, a 20-year commitment to
;raiicate polio. It is one of the most ambitious humanitarBy making a US$1,000 donation to The Rotary Foundation
of Rl 14. The Romsian 'S.VmceAversano 16. Every three
yea-5. The next Council on Legislation will take place in
2004.17. Osaka, Japan IB. July 19. Winnipeg, Mart., Can
;ct al clubs foryoung people of secondary school age. Inter
act clubs are sponsored by Rotary clubs. 21. Rotaract is an
Rl irogiam for young men and women ages 18 to 30.
s,qnp jraifi p
qnp atinbai
pu3jie 01
|BUOI1BLJ31U|
an are sponsored by Rotary clubs. 2? Youth Exchange is
i 11
sbm uaqrA pus snyoijod si
ai|i aje
O0O'St(P 000'L£ (3 Q
000'H (b iap|Mp|JOM 5qnp
jo Jaqujnu aieujixojdde am 51 jeijm '6
000'OOS'KP OOO'OOZ'tp 000'006(q
000'009 (^ i^iBioy p diijSjaqLuauj
aieujixojdde am 51 ibljm '8
JO
i|euoiieuj3ju| Ajeioy jo
3r \\ program that each year allows about 7,000 students,
p|JOM3i)l S]
arjiS 15 to 19, to live and study abroad for jp to one aca-
qnp
puo:3s at)] sbm Aip jbl|m u| 7
Amk year. 23. Evanston, III,, USA 2<i.6O percent 25,34 26.
larresLacy 27. Every Rotarian, Every Year. The goal is for
'[E
=i(h Rotarian to contribute a minimum of US$ 100 annual
ly 13 the Annual Programs Fund for a total goal of S125
mi lion by 2005.28. Duke University and University of
iqnp Ateioy isji) 3141
Nn th Carolina at Chapel Hill (USA), International Christian
y ]hbj pip leaA ig^m u| ■(?
qnp
Uiversity {Japan), Sciences Po, (France), Universidad del
isijj aqi seM ejsi|A/\ '6 [
Sal /ador (Argentina), University of Bradford (England),
|y ]u3um aujj si ou,m 'g
J ■ versity of California, Berkeley (U5A), and University
Sj
Dl Queensland (Australia) 29. US$80 million 30.
US$111,499,351 million
|||M 9Jai|M YI
|Guoiteuiaiu|
|epijjo sljjj g
pue
Ul
k\ asiei
ai|i pip ipniu
0E
jo Dd3d)
uo [puno^ in ai{i saop uaijo won '91
■zjnb si
uojsj3a pspuedxa UB
3L|; iisiA ro6isr>|
ui joiipa s^ureBblu sqis;
■ |i;ip J3&6;q uoag ue 10-j
uoiiGijpeja oyod aqi jo
/ijeioy p |3A3| jnoA a6ne6 pue
JO 9U!ZG6eiU [EpiJJO 3LjJ S| )Bl|M f I
|eo6 Guisiejpunj jelii&jo 341
jno ajjei -ujiuoiAJ ssausjemv Ajeioa s,n
Rotary WarldPress
More than half of Rotarians
ROTARY
worldwide are served by
one of the 31 RI regional maga-
zines.These publications,
produced independently by
local Rotarians, have a com
bined circulation of 750,000,
.in! are distributed
m 127 countries in
?A languages.
Notary Down Under
teams of two, to parade a bull in the show
While students pay to attend tht
Serving Timor and the
ring at the end of die session. "Students
camp, die Co on aba tab ran club's effort
begin as individuals but soon bond as a
are supported by several community
team so that by die end of the camp they
sponsors. The club also receives stock anc
have made lifelong friends," says camp
equipment donations from a local sun
director and Rotary club member John
farm which has been involved with tht
Sawyer. "It is a learning experience rather
camp since its inception.
Pacific
Australian club rounds
up cattle camp for youth
Fmsty mornings in Coonabarabran, N.S.W., arc far from
than a competition."
ideal conditions to be donning roping
In addition to learning how to break,
gloves and doing battle with unbroken
groom, and parade stock, campers are
Serving ihe Czech Republic
beef cattle weighing as much as 400 kilo
taught various cattle-judging tech
and Slovakia
grams (882 pounds). But for the 50 boys
niques, breed planning, and even public
and girls who attend the annual Youth in
speaking.
Rotary Good News
Club aids flood-
ravaged country
Agriculture Cattle Camp, that's just pan
"We believe this program is about
itf the experience. Begun in 1993 by
developing the students personally as well
The Rotary Club ofCheb/Eger.
the Rotary Club of Coonabarabran, the
as professionally," says Sawyer. "They are
Czech Republic, wasted no firm
(.amps have green more than 400 youths,
able to develop their skills in public
helping its country clean up following tin
ages 15 and 16, an inside look at die beef
speaking while building their self-confi
devastating floods of August 2002, con
dence in a relaxed atmosphere."
sidered to be the worst in the country';
Emily Shamum
trias har hand at
amlc industry
The goa] of the
Veterinarians from Coonabarabran,
ihu Youth in Agri-
camp is for the stu-
history. Within days after the water;
culture Cattle Camp.
Coolah, and Dubbo talk on animal
began receding, [he club, led by Stcpar.
den[Si who WQrk ;„
health and nutrition, agronomists dis
de Wolf, 2002-03 club president and
cuss pastures, and local
owner of a cleaning services company
stud owners teach ani
in Chcb, organized the delivery of 5,001
mal handling. "This is
rubber spatulas, rice brooms, sweepers
a community effort
and an assortment of cleaning and disin
that has broad-reach
fecting produces — a total of 4.5 tons o:
ing effects for rural
supplies.
industries as a whole,
40
THE
ROTARIAM
.
JANUARY
2004
"I made use of my experience froiv
with many students
1989 when I helped those suffering
going on io work with
following an earthquake in Armenia,'
!
studs or complete
explains de Wolf, who secured die clean
'
tertiary education and
ing supplies from Vero International B.V
later becoming agrono
in die Netherlands. "When someone ha-
mists or agricultural
only his bare hands to work with, his oi
research workers,"
her psyche suffers tremendously. So even
adds .Sawyer.
before they need money, people neei,
t ary WorldPres 5
Last June, the district decided to taise
funds ro rebuild the traditional houses
DEOROTARIAN
in Baucau, on die northern coast, as well
Osaka, Japan
as to construct a professional training
Rotary International Convention
center for learning auto mechanics in
Tours for Rotarians - 2004
l.ospalos.
Following the RI Convention in Bris
bane, Australia, a group of Rotarians
Roundtrip Airfare
From LAX,
«.
plus taxes.,.only
from District 1970 [raveled to TimorLeste to attend the opening ceremony of
the professional center and to see the
homes in Baucau. The group, led by
2002-03 District Governor Henrique
Pinro, included Past District Governors
Manuel Cardona, Manuel Joao Borges
uiols and sterile products to clear away
■lie damage."
Also helping in the cleanup effort was
.Jisrrict 1600 (The Netherlands), which
foliated 21 driers, and the Rotary clubs
it Ceske Budejovtce and PIzeh, which
wonted wirh crisis teams in their regions
■ i) organize ihe distribution of rhe clean
ing materials.
"Local Rotarians provided the most
necessary [cleaning supplies]; their
nelp was tremendous," says Stanislav
Fletter, director of the Chcb branch
.an aid. Another
11,000 was donated
from rhe resources of the District Flood
Account.
Portugal Rotario
[isrving Portugal and seven other
Portuguese-speaking countries
Portuguese Rotarians
fie I p rebuild in Timor
1' n May 2D02, Hast Timor (Timori Lcste) broke off from Indonesia. And
tnough it's been more than 25 years since
I brtUgaJ claimed die country as a colony,
ihe Portuguese, including the Rorarians
nr District 1970, are providing much-
heeded aid ro this newly independent but
poor nation.
$2,999
Japan Grand
$3,799
Vietnam Grand
$2,879
China Highlights
$3,299
$2,899
seruatives of the district's Interact and
Rotaraa clubs. Bishop of Baucau
Contact:
D.
Basilio do Nascimemo, along with local
dignitaries and citizens, welcomed the
Rotarians and their friends from Portu
HOWARD TOURS
516 Grand Ave.; Oakland, CA 94610
(800)475-2260 Fax (510) 834-1019
E-Mail: Rotary@HowardTours.net
Website: wvAV.HowardTours.net
CA Seller of Travel. 101526-10
gal by hosting a feast in their honor.
Celebrating 56 Years of Excellence
De Ratarian
Serving Ihe Netherlands
Club opens Internet
cafe for seniors
the World Wide Web with the help of
1,000 in human Uar-
$1,799
Japan Highlights
Asia Highlights
ed areas in the regions of Dean and
r.ger club donated
Tokyo
Madureira, and Antonio Jorge Goncalves
Residents of the Naardcrhcem
In addition to rhe supplies, the Cheb/
lours include roundlrip airfare from
Ihe West Coast, as low as...
Afonso, the governors' wives, and repre-
nf the Red Cross, who distributed the
: applies to the most seriously affect
_i to mi rice.
Pre & Post-Convention
Nursing Home are connecting to
the Rotary Club of Huizcn. Looking for
a local project to sponsor, the club was
Italian Charms
excited when it heard about plans to
For Rotarians
open an Internet cafe in rhe nursing
home. Jji addition to donating four
computers and Internet fur Seniors man
uals, club members plan to reach the
High Quality Laser Charms
Naarderheefli residents how to surf rhe
Internet.
The nursing home's administrator is
on silver or gold links
Silver Bracelet wi'chsrm ■ S30.0U * 7.00 Shipping
Additional Charms
- S22.O0 * 7.0(1 Shipping
pleased thai the plan is underway, saying
chat being admitted to a nursing home
should not cut one off from outside
We have a wide range of
laser and enamel charms.
and can customize a charm
Eg ill yotir needs.
developments and contacts. Residents
will not be charged for using the Internet.
')412Klk Grove-Florin Rd
For a complete list of all the regional
EJk Grove, Ca 95624
(916)685-5517 (phone)
(916)714-3543(fa*|
magazines, including links to
their Web sites, see Newsroom at
channshnpptffirronliemeLnel
wmv j liann «llii ppe.c om
www.rotary.org.
JANUARY
2004
THE
H 0 T A RI A N
4
Assignment of a lifetime
Ratarian and author David C. Forward reveals the rewards and
challenges of writing Ratary's centennial history book.
In 1999, David Forward embarked on a literary journey that would last three and a half years. B
was an ndyssEy that took him from the archives nf Rotary International to destinations around tk.
world. It began with a call from the Centennial History of Rotary Committee, appointed in 1997 by thei.
HI PrEsidEnt Luis VicsntE Giay. The committee's main task was to develop a book, later named A
Century of Service, to cammemoratE Ratary's centennial in 2D05. After an exhaustive search for ai:
author, the committee named Forward, a writer and professional speaker based in Medford, N.J., USA
A member of the Rotary Club Df Marlton, N.JV he has been a Ratarian for 25 years and is a rEtipier.
of the Citation for Meritorious Service. He has writtEn six books and is sEnior editor of Airways mag
azine. Recently, he discussed his experience writing the book with THE ROTARIAK,
What vJBi-u your first Draughts when
stacked in the RI archives. While this
increasingly amorous letters that led ip
yau accepted this assignment?
might sound tedious, it was actually ;:
to Paul's marriage proposal. Then there
As a Rotarian and professional writer, I
fascinating experience. There would be
was a mysterious gap in the letters. The
hours of fruitless reading, and then a
marriage was off, and I deduced from
felt honored and excited. But following
that initial joy, apprehension set in as the
thought of taking on such an expansive
project, which would entail documenting
100 years of Rotary and its achievements.
I thought, What have I gotten myself
into? But there was little time for reflec
gem would appear.
Can you give us an example?
Right before Paul Harris established the
What was yaur greatest challenge
first Rotary club in 1905, he fell in love
in writing the honk?
with a woman named Grace Irene Mann
One of the gteatest challenges was maJ.-
tion - and no turning back.
of Jacksonville, Fla. They exchanged
Hdw did you get started?
early letters were very formal, begin
beautifully written correspondence. The
ning "Dear Miss Mann" or "Dear Mr.
My first task was 10 develop an outline
Harris." But as time passed, the saluta
for the book. I made about 25 weeklong
trips from MetiCord to RI World Head
quarters in Evanston to research the
the correspondence that Grace's rath r
would not give her hand to Paul.
tions softened to "My Dear Mr. Harris"
and, ultimately, "'Dearest Paul." The let
book.
ters began in 1904 and continued until
mid-1905 and included news ol his new
Rotary club. She faithfully sent back
Hdw did you approach the story?
As a professional speaker, 1 firmly believe
that the key to holding an audience's
attention is to use anecdotes. Facts tell
words of encouragement for "your little
club." I felt intrigued - and slightly
guilt)' for the intrusion - at reading the
ident Charles C. Keller and Vice Chair
Willmon White (former editor of THE
leave out. We wanted to hold to abo.;t
50,000 words. Chuck Keller, Will
White, and I had some spirited discus
sions at times. They would frequency
say, "Be sure to include this," or "You
cannot leave out that person." We ag"-
nized over how much space to devote o
certain people, programs, and regior I.
Then one day we all realized, "This can
not possibly be the definitive history of
Rotary." And from that moment on, tfie
pressure eased. No single book can tell
die svory oferery program, project, gond
but stories sell, as the maxim goes. Thank
fully, committee Chairman Past Rl Pres
ing decisions about what to put in — or
"The book describes
deed, and outstanding Rotarian in every
country. My goal was to convey the
how a group of
spirit and dedication of Rorarians in the
ordinary people
of Rotary, you'll find that most of them
would inform, entertain, and inspire.
like you and me
started with the idea of one person.
Hdw did you begin your research?
has the potential to
RoTAKIAN) give me wide latitude to write
the book in a breezy, narrative style that
Those early trips consisted of long days
buried in boxes of historical documents
THE
ROTARIAN
•
JANUARY
2004
change the world''
field. If you look at the major prograi is
What was the final word count?
With severe editing, we whittled itdovn
to 85,000 words!
else did you travul Id
research the liuuk?
Prom the beginning] we wanted to tell
:he Rotary Story from a global, not an
American, perspective. Many of my
speaking engagements were outside die
United States, so 1 was able to conduct
research in numerous caiiiiiries without
incurring travel costs for Rl. No matter
where I went, Rorarlans greeted me
warmly and .shared inspiring examples
ni" Rotary service and commitment. 1
traveled to Australia, Ethiopia, Malaysia,
Russia, Turkey - a total or 23 countries.
Do you havo any
I wanted CO speak with grassroots Rorar
ians, as well as cop Rotary leaders, to
David C. Forward poros over matorial in tho RI archives, a repository nl Rotary
do cum en Is, nrtiiacts, and images.
portray an accurate picture of Rotary.
Invariably, club members would present
Director ui-Sang Song, who has served
Is thorn anything you'd like to add?
■ erapbooks, and photographs that de
his country in numerous high-level min
picted Rotary activities in their city or
istry positions and is today one of Korea's
Although this may sound like a clich:.
legion. And this is where I feel an apolo
most respected public figures. Rotarians
gy is in order: There was simply not
in Istanbul described how they provided
me with armloads of books, videotapes,
enough room in the hook lor all those
relief to thousands of vicdms in the l')')'J
dub and district histories that I received.
earthquake. In Moscow, the district gov
It is my hope tli.it Rotaiians will compile
ernor proudly invited me to visit Russia's
their own local histories for distribution
newest Roiary club, chartered just a
in their areas.
week before. The new members included
diplomats and international business
Tell us about iln: highlights
leaders. And in rural Indiana (USA), just
ni tin! project.
weeks before he died. George Means
] was able to interview every living past
spent the entire day telling me about his
RJ president. In England, I met with
long career with Roiary International, lie
William C. Carter, Rotarys oldest past
was hired during the Great Depression u>
president, who served in 11)73-74. He
assist Paul Harris with a hook project and
offered an insightful, visionary opinion
at where Rotary is headed in the next
went on to become general secretary
100 years. Pasr Governor Bill Suirgeon
sent Means to Japan immediately follow
before retiring in 1972. The Rl board
of District 5150 (California, USA) intro
ing \vbrld\Var II to restore Rotary to that
duced me to the fascinating life of Homer
country, and he mesmerized me with his
Wood, who founded the second Rotary
recollections of enlisting (U.S.) General
club in San Francisco and helped estab
Douglas MacArthur's support.
lish other clubs on the West Coast. He
have been a Rotarian for 25 years and
never have I been more proud of cl E
organization than 1 am after this experi
ence. I believe we met our objective so
write "an interpretive hook, rather then
one overburdened with dates and stati.-
tics," It is a history book but one diat al; o
examines the present and future. It is .i
collection of stories that describes hov
a group of ordinary people like you
and me has the potential to change d e
world. To me, the men and women of
Rotary s first 100 years camera life from
those boxes in the archives. I hope they
will for all Rotarians, too, as they turn
the pages of A Century ofService.
■
'I'd preunlur your copy of
A Century of Service:
• Call RI's Publications Order
deserves a book in his own right, but
When will the fccmk be available?
that's another Story.
The English-language edition of the
Ha any of your interviews stand out?
the book was, for me, a labor of love. I
book will be officially released at the
International Assembly {15-22 Febru
Services at (B47) SE6-4GQ0.
• Visit the RI Web site at
www.rotary.org.
h number of past presidents, former gen
eral secretaries, and directors of Rotary
ary), and the Japanese edition will
International spent days regaling me with
(23-26 May). It is scheduled for release
recetVB a free CD version
stories of how some of Roiary s greatest
decisions were made. One of iJit- most
in the other major Rotary languages
of the book. All orders must
memorable interviews was with Risi Rl
Spanish) by 1 July.
be available ar the Osaka convention
(French, Korean, Portuguese, and
Order by 31 March and
reference pub. no. 913.
JANUARY 2004 ♦
THE ROTARIAN
S3
olden past
by Maribeth Brunei
Explore Kyoto's ancient treasures
before or after the RI Convention.
Above: Visit Heian
Jingu Shrine, a
model of the
cily's first imperial
palace, during a
day tour with the
Host Organization
Committee.
A stone monk the size of ;i chess
founded in 794, the city has a rich his
piece perches in the knot of a
tory dial makes it one of the worlds mo i
tree. The froth on a bowl of
fascinating tourist destinations. Many
emerald tea rises in the wake of a bamboo
of Japan's fines! traditions originated in
whisk. A geisha's hair ornaments catch
this ancient capital, including Sower
the light as she hurries down the Street.
arranging) tea ceremonies, and geish 1
If you can appreciate these details along
training. The city is highly regarded
with the grand display of temples ami
throughout the country for its fabric .
gardens, you can truly say you've been
tea, pottery, and calligraphy.
to Kyoto.
More than 40 million people each yc;r
For more than 1,000 years, Kyoto
visit Kyoto's 1,800 temples and shrine-.
served as the capital and cultural heart of
According to the Kyoto Convention
Japan. As the former imperial stronghold
Bureau, the imperial capital is home 10
20 percent or Japans national treasures.
is actually a replica of the first imperial
Vs the only major Japanese dry spared
palace constructed by Emperor Kaminu
from the devastation of World War
in 794.
II. it has an inordinately large numbei
Visitors are greeted by a massive red
of historic sites, temples, and shrines.
torii (gateway to a Shinto shrine) and an
UNESCO has designated 17 historic
entrance plaza of blinding white pebbles.
properties in Kyoto collectively as a
The shrine is also known for its sea
World Cultural Heritage site. These
sonal garden featuring cherry trees in
properties have been preserved as historic
spring, irises and azaleas in summer, and
landmarks that cannot be torn down or
red maple trees in fall.
significantly altered.
Heian ]ingu hosts one of Kyoto's most
Today, Kyoto is Japan's seventh-largest
significant festivals, the |tdai Matsuri
.:ity with a population of nearly 1.5 mil
(Festival of Ages). On 22 October each
lion. (Tokyo became the official capital
year, some 2,000 people dress in authen
in ]868.) U is conveniently located just
tic period costumes representing the
30 minutes north of Osaka, host city of
city's imperial era and march in a
trie 2004 R] Convention
(23-26 May). Rotarians
:in explore Kyoto on their
wn before or after the con
tnilelong procession from
Many of Japan's
llncsl traditions
the imperial palace to the
shrine. Participants assume
the roles of their favorite
vention or take a guided
origimifcri in
tour organized by the Host
i hi', ancient
ing 11th-century writer
Organization Committee
capital, including
Murasaki Shikibu (author
on 22 May {see "Rotary
flower arranging,
of one of the world's first
day in Kyoto," below).
The best way to explore
Kyoto's historic treasures is
historical figures, includ
lea ceremonies,
and geisha training.
jii foot. The eastern section
novels. The Tnk ofGenji)
and 1 (iih-century general
Toyoromi Hideyoshi. Rotar
ians will be treated to a spe
nl the city, particularly the Higashiyama
cial presentation of this popular festival on
.libirict, is wo rid-renowned for its ornate
22 May, sponsored by the HOC.
:i.-mples, winding footpaths, and sculpted
About a half-mile southeast of the
shrine is Nanzenji, a large temple that
lardens. You can begin at Heian Jingu
Shrine in Oknzaki-koen Park, a dazzling
lrdiitcaural expression of Kyoto's former
nperial glory Built in 1895 to com
serves as the headquarters of the Rinzai
sect of Zen Buddhism. The structure,
which dates back to 1264 and was orig
memorate the 1,100th anniversary of the
inally the palace of Emperor Kameya-
city's founding, ibis Chinese-style shrine
tna, was dedicated as a temple in 1293.
Rotary day in Kyoto
On 22 May, the Host Organization Committee is
leading a one-day excursion to Kyoto exclusively
tor convention participants. Rotarians and their
guests will Iravel by chartered coach to Kyoto to
sample some of the city's history, traditions, and
culture. Highlights will include visits to Kinkakuji
and Ginkakuji temples, a tea ceremony at Heian
Jingu Shrine, and a ceremonial performance at
Above; Contemplate
Kyoto Kaikan Hall. The tour will be limited to
life while strolling
3.000 people and will include English-speaking
down the Philoso
guides. The cost is US$80 for the tour, lunch, din
ner, and admission (ees. For more information, check
the HOC official Web site at www.2004kansai.jp.
pher's Path (top);
Ginkakuji Temple (Silver Pavilion)
is a national treasure and part of
a dedicated pupil
Kyoto's World Heritage site.
ceremonial dance
learns traditional
in Kyoto.
JANUARY
Z0Q4
♦
THE
ROTARIAN
Visitors pass through a massive wooden
From top: Heian
perched precariously atop a steep clift in
gate to reach the main hall, which fea
the Higashiyama foothills. Visitors cm
tures sliding screen doors adorned with
enjoy a panoramic view of die dry frc m
a celebrated painting of tigers drink
the temple's wooden terrace, which is
ing in a bamboo grove. A Zen garden
braced by 139 pillars, each 49 feet tall.
of manicured trees, rocks, and raked
A priest founded the temple in 798,
sand, designed by 17th-century archirect
believing that the nearby Otovva Water
Kobori r.nshu, creates an ambiance of
fall was sacred. (Kiyomizu means "pure
peace and serenity.
water.") Today, visitors line up to tip
A short walk north is Eikan-do, a
water from long-handled cups that have
Buddhist temple founded in 856 and
been sterilized in an ultraviolet-light
named for 11th-century head priest
chamber, a modern amenity that throws
Eikan, praised for his benevolence. The
some doubt on claims that the water v> ill
temple is noteworthy for its unusual
cure any illness.
statue of die Amida Buddha looking back
Tor a relaxing walk, visitors can he d
over one shoulder. According to legend,
northwest to Sanncnzaka and Ninen/al.a,
Amid;i unexpectedly appeared in 1082
two winding, stone-paved paths flanked
and walked in front of the priest while he
by scores of curio and souvenir shops
was at the altar. When Eikan stopped in
offering silk, pottery, lacquerware, chop
amazement, Amida turned his head and
sticks, and other traditional produc s.
said, "Eikan, you arc dawdling."
These roads are carpeted with cherry bk ■*-
Contemplating life — in essence,
soms in the spring and crimson ma] !e
dawdling— maybe the entire point of the
leaves in autumn. After you pass Yasaka
Philosopher's Path, located near Eikan-
Shrine, you'll reach Gion, the city's origi
do. The serene, tree-lined route along a
nal nightlife and entertainment distri.t.
canal has long attracted reflective philoso
Here you may catch a glimpse of the elab
phers and tourists alike. It is named for
orately made up geisha in their kimonos.
20th-century philosopher Nisliida Kitaro
Geisha (known as gciko in Kyoto) were
of Kyoto University (1870-1945), a stu
made famous in the West after the 19 7
dent of bod) Zen Buddhism and modern
publication of Arthur Golden's novel
Western philosophy.
Memoirs of'a Geisha.
One of Kyoto's most popular sites is
An evening stroll along Gion's streets
the Ginkakuji Temple {Silver Pavilion),
may lead to the incongruous concrete
designated as both a national treasure
monolith known as Yasaka Hall. Consid
and part of Kyoto's World Heritage site.
er attending its Gion Corner show, winch
Shogun Ashikaga Yoshimasa constructed
features several traditional Japanese ats
the two-story wooden structure in 1482
combined in one program. It's under l-
as part of his country villa. The name is
ably touristy, but here you can view a
misleading because the pavilion is not sil
geisha dance, tea ceremony, and btmra it
ver at all but dark brown. Scholars believe
puppet theater all under one roof. Duri.ig
that the shogun intended to cover the
the day on Shijo-dori Street, you can pur
building with silver leaf to complement
chase souvenirs at the well-stocked Kyoto
the Golden Pavilion (covered in gold
Craft Center; savor sweet noodles at
leaf) built by his grandfather, Shogun
Kagi/.en Yoshilusa, a 300-year-old con
Ashikaga Yoshimitsn. The temple is most
fectionary shop; or take in a traditional
famous for ics sweeping garden of
Kabuki play at the venerable Minam v&,
white sand accented by a large sand cone,
theater.
shaped to resemble Mt. Fuji.
Rest your feet - and your optic ner es
Jingu Shrine in
Another famous landmark is Kiyo-
- before proceeding to Kinkakuji Temi le
Okazaki-koen Park;
mi/.u Temple in southeast Kyoto, also a
in northwest Kyoto. 1 he Golden Pavili -n
centuries of tradition
await at Kyoto's 1,800
temples and shrines.
national treasure and part of the World
and ttS reflecting pond symbolize one of
Heritage site. The building's main hall is
Japan's most classic scenes of peace and
.-•■
.
-
-
.
■
-1
■
■
*
,'"*""^
CKinquility, drawing a sigh out of even the
most jaded traveler.
Kinkakuji, a Zen temple and part
of die World Heritage site, k distinctive
fur its lavish use of gold leaf and many
Heritage site. This Zen temple, built in
1450, features an ausrere rock garden and
niked sand enclosed in a walled rectangle
designed by Soami, a celebrated land
scape gardener. Here you can rest your
motifs integrated into the building and
feet and mind, contemplate life, and pon
sin-rounding gardens. Originally, Shogun
der the meaning of 15 strategically placed
.-^hikaga Yoshimitsu built the three-story
stones floating on a sea of sand.
pjvilion in 1397 co serve as parr of his
From this point, you could head far
ther southwest to the Arashiyama
district's bamboo groves and riverside
retirement villa. Upon his death, it was
converted into a temple. Unfortunately,
rhe building was burned down in 1950
trails, view the lavish Ninomaru Palace
by a disturbed monk. (The incident was
and Toji's sculpture hall filled with
the theme of Mishima Yukio's novel
national treasures, or venture out to
the Temple of the Golden Pavilion) But
lilec die phoenix on its roori the temple
was soon resurrected. The structure seen
©day is an exact re-creation completed
in 1955 and re-covered in gold leaf Only
temple personnel are permitted inside
the temple, which contains sacred images
and relics.
You can complete your Kyoto tour
with a 20-minute walk to Ryoanji Temp ■:, also part of the World Cultural
explore the less visited bur no less intrigu
ing offerings of the surrounding towns.
But he sure not to rush your journey.
Savor a cup of Kyoto's green tea. Take
small sips, and let the flavor linger.
■
Freelance writer Maribeth Bruno recently
Above: Kyoto's
spent twoyean in japan, where she taught
Kinkakuji Tempte
English, studied Japanese and calligraphy,
<Golden Pavilion)
i
■ ■
j
i
.„„
7
,
and Visited more than 100 temples and
shrines.
symbolizes the
cu,turaI beauty
of Japan.
JANUARY 2004 .
THE RUTARMN
MemberNotes
Newsline
Celebration spotlights
The Rotary Foundation
About 1 600 Rotarians gathered
in Seoul, Korea, on 13 October
2003 for the sixth Presidential Celebra
tion, which focused on the education
al and humanitarian programs of The
Rotary Foundation of Rl. Participants
also discussed ways to encourage support
for the Foundation's initiatives, including
die global polio eradication effort.
RI President Jonathan Majiyagbe
described die rapid growth of die Foun
dation, which started with a donation or
US$26.50 in 1918. He praised Korean
Rotarians lor rheir generosity and leader
ship role.
"'Here in Korea, you have always been
exceptional supporters of The Rota
ry Foundation," Majiyagbe
said. "You are consistently
ranked in the top three coun
RI President
they want io achieve what they
Majiyatjba [third
believe to be right. But equally,
irnm left) pre
people give to people. People
tries in term.' of total giving io
sides nuor the
[he Foundation. In 2001-02,
Presidential
you exceeded the current
Celebration in
to give. People give when they
Seoul, Korea.
see others give. People give
$100 per Rotarian goal by
contributing $112 per capita to The
Rotary Foundation."
Majiyagbc said that reaching out Co
others creates international goodwill.
"Everything the Foundation does from improving our communities
and alleviating hunger and illiteracy to
sponsoring scholarships - supports one
ultimate goal: a world of peace and tol
erance."
Rotary Foundation Trustee Dong-
Kurn Lee expressed his appreciation to
the Rl president for honoring Korean
give when they are encouraged
when they are fully convinced
that their contributions will yield maxi
mum benefits or will truly make a
difference to someone wherever,"
A highlight was the announcement
of donations totaling $831,000, once
again demonstrating the support of
Korean Rotarians for Foundation pro
grams. The contributions included two
$250,000 major gifts. In addition, a
presentation of citations to Major
Donors was held.
Rutarians with the opportunity to host
rheir first presidential conference this
Glen Kinross and Past RI Director
century. He also commended tile partici
ln-Sang Song. Registrants enjoyed a
pants on tiieir commitment to Lend a
panel discussion, an open forum with
Hand.
Majiyagbe, and entertainment by lntcr-
'You know, giving is such a personal
4G
THE
R0TAR1AN
•
JANUARY
New members and club office i
can now le.trn about Rotary Intern -
donal and The Rotary Foundation at d c
Rotary F.-l.earning Center. This onlu e
resource, accessed through thcTrainii «
section of the RI Web site (www. rota y
.org), can supplement new member oriei -
union or prepare incoming club presidents
for die presidents-elect training semin r
(PETS). Learning modules, which incku e
Roiary's Guiding Principles, Rotary Intt -
national Programs, and Preparing For
I'ETS, can be viewed online or dow loaded for future use.
■
a
:
3
The program also featured addresses
by immediate Past Trustee Chairman
thing," Lee said. "People give because
E-Learning Center
offers new resources
actors and Rotaractors.
-VUKONl LUPA-LASAGA
Rotary Inlermmnnal Progrnris
MemherNotes
Invitation to new
adventures in Osaka
uring 23-26 May, RI President
Jonathan Majiyagbe will welcome
the family of Rotary to Japan for die 95th
innual RI Convention. The celebration
■I fellowship and service will convene in
Osaka, a historic city whose name means
t;rear prosperity." Rotarians and their
guests will be captivated by this modern
coastal city, which boasis a 1,400-year
history as an international hub of com
merce, culture, and cuisine. Beyond
Osaka, Roiarians will have an opportuni
ty to enjoy the many attractions of
ihe Kansai region, including tile cities of
Kobe, Kyoto, and Nara.
Rotarians still have time to
register for the convention by
I 5 March to receive discount
ed rates and avoid en-site
registration lines. Confirmed
Jnnangu shrine
downloadable forms, or register.
in historic Kyoto,
Details about host events are
just 30 minutus
from Osaka.
convention registration is required to
order tickets for any special events
;il.inned by the 1 lost Organization Com
available on the HOC's Web
site at www.2004kansai.jp.
Rotary at a glance
RDtarians: 1,227,545; clubs:
31,561; districts: 529; countries: 166.
Rotai-actors: 173,765; clubs: 7,555;
Upcoming Presidential
Celebrations
countries: 156.
Interactors: 212,888; clubs: 9,256;
mittee. These ticketed events include a
wd Presidential Celebrations are
Line-day guided tour of Kyoto (sec page
scheduled for rhis month. The
countries: 114.
Rotary Community Corps:
121,854; corps: 5,298; countries: 73.
4t), a welcome concert by the celebrat
first, in Perth, Australia, on 16 Janu
ed NHK Symphony Orchestra, a special
ary, will focus on the Rotary Youth
Evening at Universal Studios Japan theme
Leadership Awards (RYLA) program.
tiala. including semiannual rtpoftt 'or the period I
park, and a nighttime cruise io Kobe, fea-
At ;i second celebration in Manila,
period 1 luly-30 September 2003.
iring gourmet dining, music, and a
Philippines, on 31 January, Rotarians
special welcome from the city's mayor.
In addition, the RI board has approved
will explore topics related to poverty
alleviation.
.in official Youth Exchange Officers
No Presidential Celebrations will be
Preconvenrien Meeting, which will be
organized by the Host Organization
held in February, but the meeting
schedule resumes the following month
( ommiitee. interested Youth Exchange
with events in Pigeon Forge, Teiiii.,
officers should contact the committee for
USA, on 13 March; Macon, Go., USA,
details.
on 18 March; and Sao Paulo, Brazil, on
The above figurei are based on official memOership
January-30 rune 2003 and qirrirunly repnrlf for the
Meetings in January
12-14 January-Audit and Opera
tions Review Committee, Evanslon,
III., USA
16 January - Presidential Celebra
tion on RYLA, Perth, Australia
19-21 January-Council on Legis
27 March. The Pigeon Torge celebra
lation Operations Committee, Evansion
|>ast, and incoming officers of RI and
tion will focus on two of Rotary s most
31 January - Presidential Celebra
Also before [he convention, current,
members <>l their immediate family will
.successful youth programs, Interact and
tion on Poverty Alleviation, Manila,
i.-Lther for the International Institute.
Youth Exchange. The Macon celebra
Philippines
An annual meeting focusing on current
tion will cover literacy and education,
Rotary-related issues and future plans,
and Rotarians attending the Sao Paulo
the International Institute will be held
event will discuss ways to promote and
21-22 May at the Osaka International
recognize the family of Rotary.
l Conference Center.
For more information or to register
Future RI Conventions
Osaka, Japan, 23-26 May 2004
Chicago, USA, 18-22 June 2005
Tentative convention site
Visit the Events section of the RI Web
for any of these events, check the 2003-
Copenhagen, Denmark, and Malmo,
Mtc (www.rotary.org) to get the latest
04 Presidential Celebrations schedule .it
: i formation about die convention, access
Sweden, 11-14 June 2006
w w w. ro ta ry. o rg/e ve n is.
JANUARY
200*
.
THE
R0TAR1AN
M emb e r No t e s
Hamden
Rotary Club's
12th Annual
Convention
Tours
2004
Japan &
The Orient
O> Pre, Posts,
Convention Only
HI President Jonathan Majiyagbe moats with Pope
Jahu Paul II at the Vatican.
All Inclusive Tours
for best hotel selection!
Ivan
Membership
US & Canada call:
800-768-2799
ext. Ill
Meet your RIMCs
www.hamdonrotary.org
bach (Oberpfalz .
assets for membership development
strategics to fit the specific needs of their
areas. They also conduct educational ses
Closer to Home in 2004
sions on membership development. IHE
RoTARlAN introduces several RIMCs
Sternwheeler Cruising
in each issue to help put a face on rhis
American West Steamboat Co.
Prices include shore excursions.
Book Now. Additional early
booking discounts may apply.
William E. Foole,
a member of the
Rotary Club of
Canberra North,
I Australia, assists clubs
Sitka starting at... S3,799
IA
«/
Contact
.Ji
www.HowardTours.net
101526-10
Celebrating 56 Years of Excellence
50
THE
ROTARIAN
JANUARY
i fl
in eleven Australian
I districts. He says the
I biggest challenge to
growth boils down to simple math: mak
(800)475-2260 Fax (510) 834-1019
E-Mail: Rotary@HowardTours.nel
CA Seller of Travel:
basic and io-(he-point: "Because I belie1 e
in Rotary."
In memorial!!
who served RI as district governors:
Sail Alaska's channels 8.
waterways. 8 Days roundtrip
Website:
bets. His reason for joining Rotary is
information for all RIMCs, and check
with your district governor to find out
Empress of the North
Oakland, CA 94610
i
With dasp regret, we report the
starting at... $2,649
516Grand Ave.;
says the emphasis
on recruiting more young adults as men -
important resource. Check the 2003-04
Official Directory for complete contact
which R1MC serves your district.
April 24 Queen of the West
Follow route of Lewis & Clark.
7 Days roundtrip Portland
HOWARD TOURS
19 districts in Euror :
and Israel, where he
regional membership specialists help
For Rotarians Traveling
July 18 -
Germany, works wit i
is its network of more than 40 R! mem
bership coordinators (RIMCs). These
clubs and districts develop and imple
ment membetship growth and retention
i
of ih ■
Rotary Club of Aue -
One of Rotary's most valuable
Not Going to
Osaka?
Kaldor,
member
2004
deaths of the following Rotariai s
Won Bo Shin, Dacjeon, Korea, 198^83; Douglas L. Huge, Cincinnati,
Ohio, USA, 1984-85; Edward H. Wison, Waterloo, Iowa, USA, 1984-8 ;
William A. BarnES, Muncie, Inc.,
USA, 1986-87; Edmond Rabbath, Bey
routh, Lebanon, 1986-87; Alcides Ter a
Castilhn, Guararapcs, Brazil, 1990-91;
G. Brymer Williams, Ann Arbor,
Mich., USA, 1990-92; Mario
Ealvi,
Villa Dcvoto, Argentina, 1994-9 :;
ing the recruitment rate outpace the
Akiyoshi Aoyama, Yokohama Kakuh t,
attrition rate. Poole says he became ,i
Japan, 1996-97; Ferruccio Vignnl .,
Rotarian "to provide service to the local
community and to participate and sup
port international projects."
Castelvetnino (Valle del Belice), Italy,
1996-97; Luis F.L. Castela, Usboa
Oeste, Portugal, 2000-01.
25th Anniversary of Pope John Paul II
Saved from Destruction: The Last 1,000 lire
Coins of Pope John Paul
Vatican
Ciiy, Tuesday 8:55
AM—25
i?eaiH :>ftcr John Paul II became Pope,
A Courageous Lift.'. Despite his failing
health, Pope John Paul II continues
the 1,(KK) lire coins bearing his
to do his best 10 In: a guiding
image have been officially recalled
bghi
fat humanity.
2t
train circulation and melted down.
I liese historic lcj;al lender alias of
years
In
Papacy have bom
[oriOLis TL'lurn (if
s
Christianity
eliminating ihe
Eastern Europe.
Melted Dawn and lost Forever.
He
Because the John Paul n 1,000 Lire
weapons anil no
inins
with-
armies, yet hcJ is
vast majority of the
une of the most
ttave been
officially
has
no
down and lost forever. The only
powerful forces
1111 earth because
loins
of
entire miniage has been
remaining
:ire
melted
[hose
few
HKJQ Ure coins ofJohn Paul 11 have
Ill-Lome Instantly scarce and will
Ik; much more difficult 10 acquire
In
future collectors. Fortunately,
slirough
its
European
monetary
uLiiiDiiships. the Fir.si Federal Mini
li.is obtained :i limited number of
these vanislwd coins and is making
"Die Pope gallantly
continues to "Still do
his formidable bosi to
pray (or and guide a
Suffering humanity
and save it from ilie
Consequences of its
weaknesses and follies.
ilittn available, while supplies last,
People who see him—
mi :i first-come first-setved basis.
■ind countless millions
Each John Paul II 1,000 Lire coin
Ills
been
preserved
in
original
linlliani Uncirculated Mini condi-
have—do not forget
him. His appearances
genera to electricity
[1011. ilk- quality most warned hy
unmatched by anyone
tollecioni,
else on earth"
11 is encapsulated Tor
U'si protection and display. The
him ill'each coin is sculpted with
moral
and
spirftua] leadership.
privately hoarded and saved from
ihe meillng pot. Consequently, die
iiis
/M
/fl|
id
I1 ihi.s of nations throughout Europe.
drawn, the
/A
IMA
marked by Ihc »ic-
lie Vatican City arc being replaced
]>■ ihc new *Eun>" currency, which
systematically
His
ihu
Time Magazine—from
"Man ofliwYear Issue".
During
ihe
Nazi
occupation oF Poland
wwii.
John
Paul
II
in
was
forced ic> study fur ihe prii-siliinid
in secrecy, ills bran- stand agalnH
communism was on early Indlcahas become llie h.illniark nl
his
papacy. Through his unprecedent
ed travels throughout lilt* World he
has touched ihe lives of more
people than any Pope In history.
Forgiveness
IWil
tilt-
in
Pope
His
was
Heart.
In
seriously
order, Pirst Federal Mint also will provide an
exclusive repurchase Hiiar.intce. The Mint cenilles thai il will buy bach your 1,0011 Liri? coin :ii
your full purchase price lor two years after ship
man, Mchmei ali Agcn, attempted
coveted by collectors in years in tome and thai
to assassinate him In Si.
you will be WO' satisfied ivilh your acquisition.
1'eiers
Square. Emergency surgery saved
his lift-. Yet in 1986, lie met with All AgCa ;in<i
halo bearing the
With each John Paul II 1,000 Lire coin you
ment We make iliis guaiamee because we am
certain these scans coins will be increasingly
i-ncirck-d
a golden
A Unique RcpBrchaac
wounded when a Turkish gun
tluj pralilL- of pope John Paul (I. His image is
with
Recalled Official Legal Tender
lion of the spiritual strengtii that
inscription "Cit>r of the Vatican" in Italian and
Forgave him. The Pope would not let his
wounds prevent him from remaining irui- to
1 if 1.11011 Lin.- denomination. The bach design
his unshakable faith and spreading his spiritual
[vaiures ihe Papal coat of amis.
message 10 all people.
Celebrate the Pope's 25th Anniversary as Pontiff
with these Legal Tender Vatican Coins
Pope fohn Paul II
25 Yean 1978-2003
Denomination: 1,000 Lire
Government: Vatican City
These coins ore extremely limited and will
be 10/d on o fint-conie first-serve bos is.
There is a strict limit to JO coini per collec
tor and this offer is not open to who/esa/en.
Call now to take advantage of our special
direct offer.
Pope John Paul II Coin
$19.95 +SSH.
Promotional Code PPC117-01
P/eose mention Ptomavonal Code when you tall.
Toll-Free 24 hours a day
1-8OO-859-1538
Weight: 8.85 Grams
Diameter: 26.9 mm (1 1/16")
Mint; Rome
Condition: Brilliant
We can alsa accept your chtck by phone.
To order by mail call for details.
Uncirculated
14101 SoLithcross Drive W..Dcpr_PPCI 17-01
Bum&vJEIc, Mmnuou 55337
Hi-800-8S9-1538WVWV.PIRSTFEDERALMINT.COM
M e m fa e r N o t e s
in The Rotarian
FEBRUARY
'id Turner interview
n an exclusive conversation with Editor in
;hief Vince Aversano, the U.S. media mogul
:iid philanthropist talks about growing up in a
■otarian home and why he decided to donate
billion to the United Nations,
HI board decisions
rather than five times annually - in Jan .-
The 2003-04 Rl Board of Directors
ary, April, July, and October.
held its second meeting 29 Sep-
tember-3 October 2003 at Rl World
Headquarters in Evanston, III., USA. At
this meeting, the board reviewed reports
from 13 committees and recorded 117
decisions.
Administration: The board expanded
its policy governing the use of Rotary
V.inding the gap
marks by Rl officers and other Rotary sen
:, your club struggling with a generation gap?
ior leaders. Incoming, current, and past
Learn how clubs like yours are attracting - and
officers of Rl and those Rotarians appoint
■staining - younger members. Plus: Rl leaders
ed by the president or the board to serve
in various capacities may use Rotary marks
■;;all their early years in Rotary.
'.'-juntdown to centennial
Aiith 12 months to go until the Rotary Centen-
ilal in February 2005, we launch a new column
:is month, featuring all the news you need to
:vt ready to celebrate. We'll provide examples
:f successful twin clubs and centennial proj
ects, along with accounts of Rotary's fascinating history.
MARCH
Where the wild things are
nave! with local Rotarians to some of ihe plan
t's most spectacular wildlife areas, including
Costa Rica, Gabon, and Molokai, Hawaii, USA,
End learn what members are doing to protect
re world's vanishing ecosystems.
■ IIJII US YDUR STORIES
Rotary in Russia
vVe're looking for news and photos of projects,
;i ccessful clubs, and intriguing Rotarians in
Russia for an upcoming "In Focus" section.
Deadline: 1 February
liET THE PICTURE?
Are you submitting digital images for publica
tion in The Rotarian? Please observe the
Allowing guidelines: 300 dpi (dots per inch), at
least 5-by-7 inches, in .tif or .jpg file format. We
i.innot use photos embedded in Word, PDF, or
PowerPoint documents. For complete submis:.!on guidelines, write to one of the addresses
in printed or electronic publications asso
ciated with their role as an Rl leader.
However, they cannot use the Rotary
marks in conjunction with the trademarks
or on the letterhead of any other organi
zation or for any commercial purpose.
When using Rotary marks on a Web site
developed in relation to their Rotary lead
ership role, such individuals must ensure
that the Web site clearly indicates that it is
not under Rl's control.
Membership and extension: To sup
port membership development and reten
tion, the board encourages
+ District governors to organize clubs
that appeal to New Generations mem
bers and to appoint New Generations
subcommittees
+ Governors-elect to give greater emphasis
to membership development discussion
when planning PETS
♦ District Rotary Foundation alumni chairs
to recruit alumni as prospective members
♦ Clubs to devote one meeting to mem
bership development and retention issues
during August (Membership and Extension
Month)
+ Clubs and districts to establish family
of Rotary committees and to imple
ment appropriate membership retention
programs
The Rotarian will no longer display
advertising from organizations th it
seek donations from Rotarians to suppd
their own humanitarian and educational
programs.
When evaluating the benefits of a
potential cooperative relationship wi h
another organization, Rl will require the
organization to demonstrate its financial
health by providing annual audited
accounts.
The board endorsed the concept of a
Rotary Centennial song. Rotarians we 2
asked to submit original pieces of mus.c
to the International Fellowship of Rotarian
Musicians by 12 December 2003. The fel
lowship will make recommendations to the
board regarding a centennial song at the
February 2004 board meeting.
The board approved the following ne.v
Rotary Fellowships: Fellowship of Rotaria is
for Mine Action, Post Polio Survivors and
Associates Fellowship, Rotarian Fellowship
for Fighting AIDS, Rotarian Fellowship fur
Population and Development, Rotarian Fel
lowship of Quilters and Fiber Artists, ai j
Rotary's Global History Fellowship (;>n
Internet project).
Rotary fellowships are now required to
indemnify and hold harmless Rl from a vy
liability arising from their activities and
to purchase appropriate liability insur
ance. Existing fellowships must comply
with the new indemnification and insur
ance requirements by 30 June 2001.
The board also now requires fellov ship chairs or administrative heads to
e
active Rotarians.
The board encourages district governrs
to organize district-level fellowship activi
ties with a view to advancing the Object of
Rotary.
International meetings: At its May
2003 meeting, due to budgetary con
Retirees inducted into active member
ship in a Rotary club shall use their former
straints, the board agreed not to fu d
2004 preconvention meetings for Yol h
profession as their classification, but this
Exchange officers, RYLA, and Rotavact.
below.
will not be counted toward the dub's limit
Noting that local Rotarians are interested
in arranging an official Youth Exchange
Tj send ynur sturies and tips, E-mail: rolarian
of members in a single classification. Club
classification rosters shall not include
retired Rotarians.
Convention, the board agreed that a Icxal
JSrotaryintl.org; write: Ynur Stories, THE
;.qtah!AN, 1560 Sherman Ave., Evanslon, IL
:G201-369B USA; or fax: (B47] 8BG-9732.
officers' meeting prior to the 2004 Rl
Programs and communications:
committee may organize such an event at
Rotary World will now be published four
no cost to Rl and without Rl involvement.
The board also agreed that official RYLA
and Rotaract workshops will be held in
conjunction with the 2004 Rl Convention.
The board accepted the proposal of the
E.QQ5 Chicago Host Organization (Districts
M20, 6440, 6450, 6460, and 6540} to
hold the 2005 Rl Convention 18-22 June
:'O05. A convention registration rebate is
available to all Rotary districts that register
rore Rotarians, spouses, and guests (over
age 18) prior to 31 March 2005 than 2
1 urcent of the Rotarians in the district. Dis
tricts that achieve this goal will receive a
rebate after the convention.
The board tentatively selected Seoul,
Korea, as the site for the 2009 Rl Conven
tion and San Diego as the site for the
*04
Rofenj tnfl Convention
Tier 'n Tort Tr*veV»
TVe &■ Port Towr*
From $2985 Ms], ittt'l Air
Vrc Japah Tour
Tokyo. Kit. Fuji, Kyoto & H&kotte
Vrc Vietnam &
CAmboWA Tour
Saigon. Hjntoi & Angkor W.\t
Post OiIha Tour &
YA«5tzc River Cruise
i jmber of clubs consistently fail to pay
t~eir Rl per capita dues in a timely manner,
Rotary Basics
Btrf/fug, XLmi. Yangtze River Cmtee
PUB. NUMBER 595
& Shanghai
2009-11 International Assemblies.
Finance: Observing that a significant
Get the
Post
Available in nine1 languages
for US$0.50 each.
Tour
Bangkok Chiang MaI ir Chiang R.*i
Rotary Busies is a great
CotitACt:
new members and a refresher
the board modified the collection cycle for
orientation tool ror
Tat CroMCMbcrs" Owner &■ CEO
course for all. Order now.
* Clubs with financial obligations will no
SOO-9K9-890O / fl?-H4t-9900
longer have "services suspended" prior to
being terminated.
■ The board will terminate clubs with
financial obligations after 180 days, rather
Email: iMfo@picrtiport.com
phone: (847) 866-4600
fax: (847) 866-3276
clubs with financial obligations to Rl:
Brochure:
www.picmport.com
www.rotaiy.org
Gift of Life
than 270 days.
* Terminated clubs seeking reinstatement
VIP Tour & Cruise
August, 2004
will be required to pay a reinstatement fee
of USS10 per member.
12-Day River
* After 270 days of indebtedness to Rl,
s club seeking reinstatement will be
squired to pay a charter fee as a newly
Cruise Package
Gilt of Life
admitted club.
Iniernanonal |GOLI|
is b nonprofit
The new collection cycle will go into
effect with 1 July 2004 Rl per capita dues.
rnlcr-d[strict program
Ihai provides
District governors may now use a por
life-saving open
heart surgery for
tion of their estimated allocations to cover
needy children from
expenses associated with mandatory
duties performed during the five-month
period before they take office.
In view of recent increased volatility
in financial markets, the board agreed to
allow the general secretary to adjust the
conversion rates of currencies on a month-
to-month basis. When the value of a
currency fluctuates 3 percent or more in
relation to the U.S. dollar from the previous
month, the general secretary may adjust
the exchange rate appropriately.
The board appointed the firm of Deloitte
a-dTouche to audit the books of Rl for the
i :i03-04 fiscal year.
around the world.
For a complete worldwide list of
Rotary International's
licensees, go hi:
www. rotary.org/support/licenie
or contact:
Book aboard an escorted 12-day river
cruise planned Dy GOU and Imperial
Travel. Visit dozens of Russia's greatest
cities, museums and legendary sites.
Be a part of rne gala dinner with Russian
Licensing Giordiniitor
Rotanans including children operated on
Rotary Intcrnatitm.il
by GOL S1995 US and up, per person
Out Rotary Center
1560 Sherman Ave.
double occupancy. |a percentage of
Evanston, II. 60201-3098
riticensmgseivicesS'rotaryinil.Org
each booking goes to GOL programs].
Excludes airfare. For futher informa
tion call GOLI ® 516-504-0330 Ext.25.
or e-mail golinternariorMlS'hotrnail.coni
JANUARY
2004
.
THE
ROTARIAN
5;
LISTINGS
CLASSIFIED
Breckenridge, Colorado - Private Unmef ■■'■'■"
final Estate
Tennessee golf course lots - US$ 13,500+.
Other prime properties priced below
national average. Call Ride (800) 283-4737.
Visit: www.LucasHomeTeam.com
Northern Virginia - Relocating? Call me
at 703) 327-4729 or visit my website:
VMw.northernvirginiacountryhomes.com
'GLORIA" Rickel, Prudential Carruthers
Realtors Leesburg.
1/2 block from Main Street & ski I
Australia - Two weeks from US$1899.
INCLUDES air from Los Angeles, 12 nights
T3; ::,1:j(262) 786-0249 to negiotiate a good
3-bedroom, 3-bath, sleeps 8 with fold outj
sofa. Hot tub, beautiful mountain view.
10% discount for Rotarian. Call Tom
.'.■..'yrate. E-mail: bookstaff@earthlink.net
www.bestofsanibelcaptiva.com/accom
at: (502) 245-7824 or Sam at: (502) 897-
Crested Butte, Colorado - Fully
furnished 2-bedroom, 2-bath, condominium,
hot tub. At ski area. Please telephone/vy"r^
Vail/Beaver Creek, Colorado - Luxury^ 7
Breathtaking beaches, snorkeling, island
ski/golf/fishing condo. 20% discount for;.:.;.:;
(407) 877-6885. Tour my condo at:
bath oceanfront condomini-
[um. Discount for Rotarians. Phone
Catalina Island, California - Panoramic
o:?an views. Luxury 1-bedroom villa.
Pi/ate beach, spa and tennis courts.
includes island transportation. Near
Lo; Angeles. Contact Cynthia Trumbull,
te ephone: (562) 833-5059.
[135)943-5082.
54
THE
ROTARIAN
♦
Hilton Head, South Carolina -
5-Bedroom home on course. Pool,
close to beach. Winter discounts.
Phone: (614) 766-1175. Website:
http://home.columbus.rr.com/sealane 19
'sunsets. US$198/day. Telephone: (808)
_jr-riE-mail: richard@hawaiifirst.com
..v;..1;!',|ko|^Hawaii - Oceanfront, oceanview
iilililu*w? 2-bedroom, 2-bath condo. Large
+ den, 2 baths, furnished 1800 sq ft, 2nd
floor corner condo on Golf course, Golf
and CClub privileges included. Pool, ,-■
Call: (608) 752-1414, ask for Cal.
.,,
Olde Naples, Florida - Charming ■',
3- Bedroom, 3-bath cottage, pool, spa.'
Pompano / Ft. Lauderdale, Florida -
2 Bedrooms, 2-bath, oceanfront condo.;'
Excellent location, beautifully decorated.!
Monthly rates available. (330) 533-7790. \U
Sanibel Island, Florida - Beautiful
1 -bedroom, beachfront condo. Directly
^
lanai, pool. Phone: (907) 486-6983, or
e-mail: kona@ptialaska.net Website:
www.hawaiikonacondo.com
rrr^j
US $550-$2000/week. Please phone:l ,:,
JANUARY
2004
V'.i
Spacious, equipped, 4-bedroom,
4-bath house. Magnificent beach.
Historic Charleston, 30 minutes.
Discount to Rotarians. Telephone:
(434) 293-5022. FAX: (434) 293-6f 15.
Myrtle Beach, South Carolina - :ul!y
:■,;.;'designer decorated 2+2 ground floor,
'brochure, Call toll-free: (888) 988-8117.
skiing by day, week. 3-Bedroom, garebo,
■: ■ i'^Maui, Hawaii -Absolutely beautiful new
unit. White sand beaches. 2 Pools,
.ffi- end
spas, tennis. NON-SMOKING. Color
billslattery@sbcglobal.net
Maui, Hawaii - Architects oceanfront
- 1 -bedroom condo home. 30 feet from the
'.ocean and white sand beach. Located
■between Kaanapali and Kapalua, close
ito,gptf{ Very private. Please telephone:
;<(!jl0u>9-GOTMAUI, or visit our website:
Park City, Utah - Unique luxury horre for
hot tub. Telephone: (760) 341-6298.
Lueckwrm@aol.com
Vacation Rentals International
Belize
luxury,
Caribbean
Maui, Hawaii - Astonishingly beautiful
Maalaea Bay. Sanctuary of our Hump
back Whales. 2-Bedroom, 2-bath ocean-
beachfront condo - 20% discoui: for
Rotarians. Phone: (214) 213-2)55.
www.belize-us.com (Formerly B- tish
Honduras)
ifront condominiums. Experience sunrise
Cayman
Sanibel, Florida, slice of Heaven —j,;'.■■ij .>-,'; jover Haleakala. Stroll Maui's longest
2-Bedroom, 2-bath condo on Gulf. , \__ '' y ■jbeach. From US$800/week. Telephone:
(262) 242-3333.
Kiawah Island, South Carolina -
equipped, sunny 2-bedroom 2-bath
condo at Barefoot Landing. Sleeps 6.
Pool, golf, beach access. (978) 974-0748
or catiba@aol.com
lijfewwanauicondovacation.com
on Gulf of Mexico. Phone: (866) 283-6952.
www.sanibel-gulf-front.com
'gjritfywhale watching, and beautiful
528-2980, or FAX: (808) 566-9939.
E-mail: acoen@nje.com
South Lake Tahoe - Furnished
3-Bedroam, 2-bath condominium. Sleeps
U. Fireplace, wood furnished. Near
Nevada casinos. Phone "KENNETH":
iiial, Hawaii, Princeville - 5-Star,
pool, tennis, fitness center. Please
j
3-bedrobm condo, sleeps eight. Two
large oceanfront luxury condominium.
1
telephone: (352) 694-6828. E-mail:,
Hilton Head, South Carolina - Beautiful
>■■: ■''■'■: M256901. Website: www.sandsea.com
rrep solarium and outdoor deck overlooking
beachfront 2-bedroom condo. Boatdock,
style 2-Bedroom, 1-1/2 bath, i ear
Historic Plaza. $700-1200/week. (S05)
345-5155. ffine@comcast.net.
minutes from Trent Jones and F;zio
Clubhouses. Golf, pool, tennis. Pri ate
beach membership. (517) 627-2R09.
sueandharv@aol.com.
jJiiJ^Efetiirfei. Pool, tennis, BBQ. Safe beaches,
Close to beach. Phone: (614) 228-4000.^
season). Call: (801) 531-1900.
'hone Tim: (386) 767-6712. Seasonal
ates.
Designer 2-bedroom, 2-bath condo with
Palm Springs, California - Choose from
luidreds of properties. Please telephone:
(800) G0-2-PALM. Visit our website:
www.therentalconnection.com
house - Great Mission Beach location.
23 Bedrooms, perfect for extended stays.
US $1300 per week. $3100 per month (off
abins available. Sleeps 2 to 14.
http://hometown.aol.com/erutheri 11/
Cynthia@corporategatherings.com
San Diego, California oceanfront beach
Georgia mountain views- 1-Hour
north of Atlanta. Several luxurious
for the money! US$495 per week. Phone:
mjs905@yahoo.com
E-mail: alisondickinson@hotmail.ccn
r7,US$175/$950 Night. Telephone: (800)
Marco Island, Florida - Best rate. Elegant
Montana - Scenic ranch home rear
RedLodge. 3 Bedrooms, 2 baths,
furnished. On East Rosebud River
beneath Beartooth Mountains. Near
Yellowstone Park, Lewis and C ark
country. Telephone: (203) 730-0383.
Santa Fe, New Mexico - Southwestern
North/South Shore/Oahu. 2/8 Bedrooms.
condo.htm
District Apartment - Short stays. Near
St. Charles Trolley. Please telephone:
(800) 776-1628. pthomas@datasta net
http://www.1318Washington.com
toll-free: (800) 897-0288.
'Honolulu, Hawaii • beachfront homes
Naples, Florida - Spacious, 2 Bedrooms
(6C3) 598-2683.
South seas plantation resort. 2-Bedroom,
2-Bedroom, 2-bath condo, fully furnished
Deluxe Condo* - Scottsdale, Arizona;
Sen Diego, California; Vail, Colorado;
Grindelwald, Switzerland; Owned by MAX
HAECHLER: (480) 945-0000 or e-mail:
SwssConsul@aol.com
f i I description on our website:
Southwest Florida, Captiva Island -
Disney Area, Orlando, Florida -
Vacation rentals - USA
\vv/w.p-tproperties.com Telephone:
(800) 783-2546.
furnished, private Pelican Landing, great
tennis, golf, shopping. Guaranteed best
Saint Augustine, Florida - Beachfront,
;.'y oceanview, 2-bedroom condo. Tennis,
view, pool, private beach/island.jTpTI
Minutes to shopping and golf.jii'ij <:;
US S3,000/month. Call: (231) 798-1991. ''jU})
(5- 0) 654-9272. shelaghu@sbcglobal.net
2-oedroom condo. Seasonal Rates.
New Orleans, Louisiana-Garden
Bonita Springs, Florida - 2 Bedrooms,
2 bath, plus a den. Sleeps six. Beautifully
with extras. Sleeps six. Minutes from
Disney, Epcot, Universal Studios. Pool,
Water view - Convenient location.
5751/nights.
y't
playground. Monthly, weekly rentals
www.bennettlakehouse.com
priced, groups 6 to 12. Contact:
US$100 per night. Call: (800) 487-6C02.
See photos at: www.mauilodging.com
www.natorp.com/keewaydin.htm
path. 22-29 March, 2004. Phone:
(540) 483-5975. jmartin776@hotmail.com
Personalised wildlife/cultural. Competitively
Maui Oceanfront condos - Starting at
Seasonal pricing. Telephone owner:
heated pools, exercise room. Children's
Rotarians. Telephone: (214) 213-2955.J
White Rhino Safaris, Kwa-Zulu Natal, SA -
Dunes Golf and Tennis Club grounds.
(513)398-6975. See our Website:
hep ping. Unique vacation, off the beaten
Maui, Hawaii, Kihei area - Gorgeous
"^treated swimming pool. Located on
'"^
Bahama out island adventure -
Panoramic ocean/mountain views f-om
every window. 2-Bedroom, 2-bath,
sleeps six. Telephone for color brochure:
(831) 335-7929.
2-bedroom, 2-bath, ground-floor,
oceanfront condo. Pool, tennis, coif.
Telephone: (800) 342-0050.
Snowmass, Colorado - Private home, V fp
5 bedrooms, 4 baths, sleeps 10-14 hot
Maui, Hawaii - Awesome oceanf'ont
condo in quiet, centrally located Mae.ea.
bedrooms, 2 baths with
utf;;-} W.^(724) 225-4410/days, or (412) 361-
tub, fireplace. Please telephone Nancy:
Vacation or business. Please telephone:
(619) 993-3913. FAX: (858) 278-9408.
E-mail: Iondon1066@aol.com
^-—SariiBel Island, Florida - Private
or samarg@bellsouth.net. For a preview, ': ■: ■ ',■'::■';
'■;;;:/;':!house,|3
visit our site at: www.vbro.com #14404 , yLii.
accomodation selected cities AND all flights
Dcwnunder. AUSTRALIA ADVENTURES. (877)
517-2878. aussiespecialist@yahoo.com
London Flats - Short/long-term rentals.
modations/sandalfoot2b3.shtml
6447 or email tdawson22@insightbb.comr".!
owner: (970) 242-4648.
Travel
"?^,Sanibel Island, Florida - 1-Bedroom
iii ■;■; condo, sleeps 4. Spectacular views. Call:
I' : 1(888) 431-4044. Visit our website:
L:JJwww.greatrentals.com/HI/1969.html
Island
condo
-
Oceanfront, Seven Mile Beach.
1/2/3-Bedroom, 2-bath, 2 pools.
Includes maid service. Brochure, call
owner: (972) 470-0485.
LISTINGS
CLASSIFIED
Costa Rica - Heredia mountains, Chalet
Qui Ha. 4-Bed 2-bath. Fully equipped,
short-long term. (310) 791-6233.
St. Maarten-Cupecoy Beach Club -
Apartments in London, Edinburgh,
1- or 2-bedroom suite. Please telephone:1
Paris - Cottages in England and Scotland.
Qua ity inspected, budget to luxury.
EUPOPEAN HOLIDAYS, 137 S. Pugh Street,
Sta «• College. PA 16801, USA. Phone:
(8C:> 752-9578.
(847) 658-6081/evenings or (847) 639-
Regent's Park, London - Modern
2-hedroom apartment. Highly
recommended. Convenient to museums,
shops ng, theatres. From US$1095/week.
Telephone: (314) 569-2009.
Provence, France - Newly restored
3-bedroom, 3-bath village home with
pool. Thirty minutes from Avignon.
U551 SOO/week for multi-week rentals.
Telephone: (614) 228-4000. E-mail:
acocn@nje.com
Montego Bay, Jamaica - Luxurious
private villa on 4-acre estate. Pool,
spectacular view, gourmet chef, full staff,
^■chauffeur. Phone: (888) 387-5803.
\
A/wv/anchor-listing.com
Baja. Mexico oceanfront golf resort -
Awesome sunsets, whales, sandy beaches,
vinc-\.!'ds, fine cuisine, nightlife. Ideal
dim ate. 60 TolKvay miles below San Diego.
Poc, tennis, shopping. 180° Pacific views
(ever/ room) from stunning 3/3-1/2 villa
and >.<2 rondo. Phone: (214) 939-5859.
Disu unts for Rotarians.
Cotumel, Mexico - Luxury condos
3 b ocks from beach. 2-Bedroom from
USl550/week, 1-bedroomfrom$465/week.
Pool, central air, full kitchens. Phone
toll free USA: (877) 627-8455 or
(530) 623-2662. Visit our website at:
ww,7 CasaMartillo.com
Huatulco, Pacific paradise - Studio
US$B25/week. Roof garden with
poo Tangolunda Bay. Maid, 18 hole
gol\ Call: (011)52-555-562-0380.
Pucito Vallarta, Mexico, Paradise!
Pictjresque setting. 5000' villa. 3 A/C
bedi corns/baths. Pool, easy beach access,
lush gardens. Stunning 180° OCEANVIEW.
j*sCoc;, houseman, maid. GOLFING
\
des: n.ition. Color brochure, "BOB" Sypult
(800(824-4299 or (214) 691-0144.
Casadoremi@aol.com
Puerto Vallarta, Mexico - 2-Bedroom,
2-bath condo on beach and golf course.
Mari na area. Deluxe AND reasonable.
USA owners. See www.condopv.com
Mexico - Luxury vacation condominiums
at fv'cyan Palace Resorts featuring on-site
goJ: and beach. Phone: (519)
433 Sin/work. (519) 686-5888/home.
See: www.luvacondo.com
Montrcux, Switzerland - Fully furnished
Gifts
Upscale oceanfront condominium with
daily maid service, pool, A/C. Available as
Indian River Citrus - Give Florida
sunshine for the holidays. Indian River
„/Citrus at its' best. 100% guaranteed.
Telephone Jungle Trail Fruit Company:
(800) 822-8777.
3996,or(888)CUPECOY.
St. Maarten, Netherland Antilles -
$ 15,000
: i,
| } :
" '-
i
jwashable work glove US$5 per pair +
Education
Newl Solar Power Hearing Aid
alleviate poverty from families. Method
Batteries -. Phone: (866) 901-4327
jwww.godisausa.com
is direct, no middle person. Meet your
objective of aiding those truly in need.
They will return home able to employ -
/
themselves and others. Telephone:
(237) 732-0265, Fax: (237) 333-2745,
PRESTON
UNIVERSITY
1
LT*ark
Equipment
Distance Education
BBA,MBA,MSED,MSCS&PhJ>
SutfyatHome!
The perfect donation or memorial for
E-mail: neatlimbe@camnet.cml
Readt)biirEiluattiomiGoak!
Licensed by the Slate of \tyomir.s
~xyour local park! Pilot Rock brand
picnic tables, grills, campfire rings,
P.O. Box 348 Umbe, Republic of Cameroon.)
under W.S. 21-2-401 lo 21-2-tO-*
1204 Airport Parkway
Cheyenne, WY 82001
307-634-1440, 1-800-549-2111
FAX 307-634-3091
E-maihadmfssions@preston.edu
Visit us at www.preston.edu
jbenches and trash receptacles. Commercial
quality, designed and built for public
Books
-W. FREE CATALOG. See our website:
Considering Retirement? Over 55?
http://www.pilotrock.com. Contact us
Need a gift? Order "When Every Day lsr
at: 800-762-5002, or 712-225-5115,
bookstore, www.retirehappy.org
jor/fl!totrock@rjthomas,com R.J. Thomas
(Mfgjto., Cherokee, Iowa, USA.
Saturday" by Richard Grace at any[
i
1
i
Broadcasting
Family Video
Proserve your I
Rotary Stone
r
family's story r
on video!
\ t
-' 'Rotaiy Emblem • Decorative stone -.
Do-It-Yourself broadcasting equipment -j
For AM, FM Ham radios visit:!.
www.rebroadcastfm.com
......
Visit t^ur website for information:
~i Jwwjw.ftrmefsvilleRotary.org or call: (937)
with help from the
i —
:
69S2816.
^
~
Address
ISehS-faur ad and prepayment to: Jessie
WWI a WWII Memorabilia - Did you or!,
a family member serve in the military? I—
sell military memorabilia to museums and
collectors, and am always looking for r
items to purchase. For details visit:
http://www.museumresources.com
Contact Jeff Shrader: (800) 233-1918
Skenderian, James G. Elliott Company,
626 Wllshire Blvd., Ste 500, Los
^Angeles, CA 90017, USA. E-mail:
tj.skenderian@jamesgelliott.com
l"j JChecks payable to: James G. Elliott
L' iCompany. Call: (213) 624-0900 Ext.
^'1444, Fax: (213) 624-0997.
or agm@museumresources.com
Dunk tanks
www.famllylegacyvideo.com y
i
I
-r
1 0% ol pfofiu fiorn Roury sales go to f\\ J^
Fundraisers
»ss,Raiser Tough!
Advertise Vacation Rental Property
-r
(888)662-1294
Discount code:ROT3
^TGrills Built Fund
Classified Ads Work!
Dunk Tanks are fun! Portable, use/*"
anyplace for FUN! Charity, schools,j
in both
[THE ROTARIAN Magazine
4-Way Test
and the
ONLINE CLASSIFIED SECTION
center! Website: www.4-waytest.org
Telephone: (877) FOURWAY(368-7929) or[" "!
(256) 598-4929. Fax: (256) 378-3678.1
i
PLEASE VISIT US ONLINE! The 4-Way Testj i..'
Association, Inc., 5181 DeSoto Caverns!
Parkway, Childersburg, AL 35044, USA.
II Roy: (309) 794-3022
y MC/visa accepted.
Jobs from you or friends can help
We are your 4-Way Test resource
$3995
S&H. 2 Pair minimum, free S & H large
pders. Call toll-free: (866) 701-1245.
Hoaring & Health
St. John, USVI - The USVI's most
PRISTINE island. Two magnificent,
secluled villas each with private pool.
SPECACUIAR CARIBBEAN VIEWS from
even loom. Telephone: (800) 538-6027.
E-m 11 Cookson@comcast.net Visit our
Wet site: www.paradise-revisited.com
Close-out
~~-\ f- \ Glove sale Rotary logo - Blue on white
Direct aid, alleviating poverty -
churches, etc. Brochure: (602) 418-8541.
your town
Gloves
Training
mode-n condo. 2-Bedrooms, 1-1/2 baths.
Easy access to trains, skiing, hiking. Lake
Geneva view. USJ800/week. Telephone:
(605) 348-8079.
Contribute to
Blttrnatlfliul dan not license eoiuuinabto
photos and information.
Collectibles
CLOCKS
.■ltd aiUt its dtlm at to Uulr quality.'
http://stmaartenvilla.homestead.com forj
Equipment
STREET
i
2-Story villa on Dutch side. 2-Bedroom,
2-1/2-bath. Maid service. 4O'x45' pool.
Short walk to beach, restaurants, Atlantis
Casino. Call: (716) 361-6801. E-mail:
dssod@aol.com (subject: Rotarian), visit:
Apprenticeship/
Clocks
Phone Jessie Skenderian at:
(213) 624-0900, EXT. 1444
Meadow Creek, PA
877/457-8418
E-mail: j.skendeiian@jamesgellion.com
2004
!
Mox & Associates, OH
877/644-74SS
1.
'■
JANUARY
j
♦
THE
ROTARIAN
55
p a r i i n si s h o t
Enchanting forest.
Tranquil pathways cut through ancient bamboo groves in Kyoto's Sagano district,
just a short train ride from Osaka, site of the 2004 Rl Convention. For more on Kyoto,
see "A golden past" on page 44.
56
THE
ROTARIAN
*
JANUARY
2004
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