Rate Book 2017_05-14-16ks
Transcription
Rate Book 2017_05-14-16ks
137 MORE THAN Years Of Community Journalism www.BeeNews.com BEE GROUP NEWSPAPERS W N Y ’s L e a d in g S u b u r b a n N e w s p a p e r s Bee Group Newspapers Rate Book Number 68 Effective: June 20, 2016 Page 2 BEE HISTORY Bee Group Newspapers is Western New York’s leader in the suburban newspaper field. We publish nine locally edited newspapers in the communities surrounding Buffalo, New York. The Amherst Bee was founded in March 1879 and has been owned by the same family for more than 100 years. Through the years, our mission has always been to be a vital part of the community. Today, we are part of the ever-changing world of the Internet and social media. Each of our nine newspapers has its own website with entirely local content. Merchants can increase their exposure with banner ads on these popular websites. We have expanded our distribution in several communities through a limited number of free copies, with 96 percent of these copies being picked up each week. You can be assured that your advertising message in Bee Group Newspapers will be respected, read and enhanced by our continued commitment to produce an informative local newspaper for our readers. INDEX Company History .............................. page 2 Contact Information .......................... page 2 Circulation Figures/Maps/ Median Income ................................. page 4 Testimonials....................................... page 5 Rates - Individual Newspaper........... page 6 Rates - Regional & Nonprofit ............ page 7 Rates - Color ...................................... page 7 Rates - Full Page Promo & Inserts..... page 8 Rates - Special Programs................... page 9 Special Section Calendar ................ page 10 Rates - Special Sections .................. page 11 Additional Weekly Newspaper Coverage........................page 12 Mechanical Information ................. page 13 Terms & Regulations ....................... page 14 Amherst Demographics .................. page 15 Clarence Demographics .................. page 15 Kenmore/Tonawanda Demographics.................................. page 16 COMMUNITY NEWSPAPERS Amherst Bee (est. 1879) Ken-Ton Bee (est. 1982) Cheektowaga Bee (est. 1977) Lancaster Bee (est. 1878) www.AmherstBee.com www.KenTonBee.com www.CheektowagaBee.com www.LancasterBee.com Clarence Bee (est. 1937) Orchard Park Bee (est. 1986) Depew Bee (est. 1893) West Seneca Bee (est. 1980) www.ClarenceBee.com www.DepewBee.com www.OrchardParkBee.com www.WestSenecaBee.com Cheektowaga Demographics ........... page 16 Lancaster/Depew Demographics .... page 17 West Seneca Demographics ............ page 17 Orchard Park Demographics .......... page 18 East Aurora/Elma Demographics ... page 18 Classified Front Page Ads ............... page 19 Classified Information......................page 20 Classified Rates ................................page 21 Classified Headings..........................page 22 Subscription Information................ page 23 Top 10 Reasons to Advertise .......... page 24 East Aurora Bee (est. 1987) www.EastAuroraBee.com STAFF Publisher/President • Trey Measer 204-4900 Email: tmeaser@beenews.com Vice President/Circulation Mgr. • Michael Measer 204-4950 Email: mmeaser@beenews.com Managing Editor • David F. Sherman 204-4905 Email: dsherman@beenews.com Advertising Sales Director • Mary Anne Cappon 204-4937 Email: macappon@beenews.com Advertising Sales Manager • Brenda Denk 204-4933 Email: brendad@beenews.com Classified Manager • Holly A. Schiferle 204-4926 Email: holly@beenews.com Production Manager • Karl Scheitheir 204-4948 Email: karls@beenews.com BEE G R O U P NEWSPAPERS Main Number General Office Classified Department Circulation Department ........................ ...................................................................... ......................................................... (716) 632-4700 (716) 632-4712 (716) 632-1791 Business Address 5564 Main Street Buffalo, NY 14221-5410 FAX: (716) 633-8601 Website: www.BeeNews.com Page 3 Our readers have a choice in how they receive their hometown newspaper. Most prefer the convenience of U.S.-mailed home delivery. For a small subscription price of about 67 cents per week, the newspaper is delivered each week, dry and in their mailbox. A limited number of free copies are available in street corner boxes and store racks in some communities. Our newspapers have a strong Internet presence. Each Bee has its own website featuring the most current edition as well as a searchable archive dating back several years. Paid subscribers are able to access the site immediately; nonsubscribers have full access three weeks after each date of publication. These websites also offer prominent spaces for advertising, creating additional interest in your service or product. Clear your clutter and make it someone else’s FIND! •••••••••••••••••••••••••••••••••••••••••••••••••• FREE ADS for merchandise under $100 Private party merchandise ads for as little as $9 A WEEK Place online Bee Newspapers offer FREE ads for items under $100! Mail, email, fax, drop off or place your Free “Finds” 24 hours a day on the Bee website at www.BeeNews.com! www.BeeNews.com or call 632-4712 Page 4 CIRCULATION Reach the Affluent Suburban Buffalo Market Bee Group Newspapers W.N.Y.’s Leading Suburban Newspapers ROYALTON NIAGARA WHEATFIELD PENDLETON LOCKPORT FALLS NORTH TONAWANDA NEWSTEAD GRAND ISLAND AMHERST Village of KENMORE CLARENCE Village of WILLIAMSVILLE TONAWANDA CHEEKTOWAGA ONTARIO CANADA BUFFALO LANCASTER Village of DEPEW Village of LANCASTER WEST SENECA *Source: U.S. Census Bureau, 2010 MARILLA Village of ORCHARD PARK ORCHARD PARK HAMBURG EDEN Clarence ........................................ $97,728 Orchard Park ............................... $95,906 East Aurora ................................... $87,391 Amherst ....................................... $86,611 Lancaster ...................................... $75,013 West Seneca ................................. $68,455 Ken-Ton ....................................... $62,308 Depew .......................................... $58,953 Cheektowaga ................................ $57,146 ELMA LACKAWANNA EVANS ALDEN Median Family Income* BOSTON EAST AURORA AURORA COLDEN WALES HOLLAND “ Bee Group Newspapers deliver the markets with higher income per household. Bee Newspapers are delivered to readers in the suburbs whose average median family income is $76,612. Publisher’s breakdown of circulation and press run. Publication Amherst Bee Cheektowaga Bee Clarence Bee Depew Bee East Aurora Bee Ken-Ton Bee Lancaster Bee Orchard Park Bee West Seneca Bee TOTALS June 2016 TOTAL Circulation Readership 25,000 8,000 3,700 1,200 2,400 7,700 3,000 4,000 3,900 70,000 22,400 10,360 3,360 6,720 21,560 8,400 11,200 10,920 58,900 164,920 Print Readership: 2.8 readers per copy Additional Website Statistics Weekly Visitors Weekly Page Views 18,761 8,048 GRAND TOTALS 66,948 183,681 ” More Than 183,681 Weekly Readers Advertise in the Bee and Get Results! Call (716) 632-4700 to reach our Sales Department TESTIMONIALS Page 5 Advertising in ‘The Bee’ Gets Results! “ Using our own in-house marketing research, we have found that The Bee is one of the most effective and cost-efficient ways to connect with and consistently increase our customer base. ” Mike Hoinski, Salesman Besroi Roofing & Construction 5434 Genesee Street Bowmansville “ We have been advertising in The Bee since we opened eight years ago. It is the best source of communication in our community and reaches all of our patrons. Dennis C. Galluzzo Family Medical Pharmacy 120 Plaza Drive Williamsville ” “ We are amazed at the increase in our customer base since we started advertising in The Bee’s special sections. We have seen a huge jump in our traffic in the store, and the phone rings off the wall. James Walaski-Miller Miss Josie’s Vintage Clothing 2824 Delaware Avenue Kenmore ” “ Advertising in the Bee Newspapers effectively showcases achievements among our student population and helps us share our school’s story with The Bee readers. Molly Halady Saint Benedict School 3980 Main Street Amherst ” “ Advertising in The Bee not only allowed me to let my clients know where to find me when I moved salons, it also brought me a number of new customers! Pamela DiGesare, Stylist Salon 716 2619 Millersport Hwy. Getzville ” “ I have found The Bee papers to be a great memory jogger for my acquantances and past customers. They now mention that they see my ad in The Bee. My business has increased because of my ads in The Bee. Mike Hanretty Northtown Auto 8135 Main Street Williamsville “ Running ads in The Bee generated such a tremendous response that we decided to advertise every single week. Tom Zoratti, Owner On The Rox Liquors 4382 Bailey Avenue Amherst ” ” “ The Bee has been a part of Ortner’s Overhead Doors for about 20 years. Our company has grown over the years because of The Bee’s great readership and home delivery. Richard Ortner Ortner’s Overhead Doors 2312 Elmwood Avenue Kenmore ” Page 6 INDIVIDUAL RATES INDIVIDUAL NEWSPAPER RATES 6 Ads Newspapers Open Rate (Non-Contract) within 13 Weeks 13 Ads 26 Ads within 52 Weeks within 52 Weeks 52 Ads within 52 Weeks 14% 27% 20% 34% Discount* Discount* Discount* Discount* Amherst Bee 28.77 24.74 23.02 21.00 18.99 Clarence Bee 22.14 19.04 17.71 16.16 14.61 Ken-Ton Bee 19.10 16.43 15.28 13.94 12.61 Lancaster/Depew Bee 22.35 19.22 17.88 16.32 14.75 Cheektowaga Bee 19.28 16.58 15.42 14.07 12.72 West Seneca Bee 22.35 19.22 17.88 16.32 14.75 Orchard Park Bee 17.73 15.25 14.18 12.94 11.70 East Aurora Bee 17.70 15.22 14.16 12.92 11.68 OPEN RATE 169.42 145.70 135.54 123.68 111.82 NINE PAPER DISCOUNT RATE $77.93* $67.02* $62.35* $56.89* $51.44* Above rate(s) are per column inch, per insertion. Minimum ad size for contract rate(s)... 2 inches. *Discounts taken off the “Open Rate.” Multiple Newspaper Discounts Place your advertisement in more than one newspaper and save from 10% to 54% on the newspaper combination, plus reach a much larger audience for your message. Any two newspapers = 10% discount Any three newspapers = 21% discount Any four newspapers = 31% discount Any five newspapers = 39% discount Any six newspapers = 45% discount Any seven newspapers = 49% discount All nine newspapers (Total Market Buy) … Save 54% REGIONAL RATES / DISCOUNTS / COLOR Page 7 Regional Rate Packages Many of our advertisers like the idea of reaching areas around their business location. Our Regional Rate Agreements offer a reduced rate for these regions plus additional discounts for frequency. Regional Package Combination Specials* North Region Amherst, Clarence, Ken-Ton Readership: 101,920 $5531 Non-Contract Regular Special 06 ads in 13 Weeks 47.57 45.19 13 ads in 52 Weeks 44.25 39.82 26 ads in 52 Weeks 40.38 34.32 52 ads in 52 Weeks 36.50 29.20 South Region Central Region East Aurora, Orchard Park, West Seneca Readership: 27,440 Cheektowaga, Depew, Lancaster Readership: 34,160 $3746 Non-Contract Regular Special 06 ads in 13 Weeks 32.22 30.60 13 ads in 52 Weeks 29.97 26.97 26 ads in 52 Weeks 27.35 23.24 52 ads in 52 Weeks 24.72 19.78 $4565 Non-Contract Regular Special 06 ads in 13 Weeks 39.26 37.30 13 ads in 52 Weeks 36.52 32.87 26 ads in 52 Weeks 33.32 28.33 52 ads in 52 Weeks 30.13 24.10 NOTE: Above rate(s) are per column inch, per insertion. Minimum ad size for contract rate(s)...2 inches. *Under a Regional Contract, you must run your ad in all three(3) regional papers listed each time your ad runs. Agreements must be completed within the contract time period. If the total contracted ads are not published, all previously published ads will be rerated to the earned/open rate. Color Rates Amherst Bee $145 per color/per ad Ken-Ton Bee Cheektowaga Bee $120 per color/per ad Lancaster/Depew Bee $120 per color/per ad Clarence Bee $120 per color/per ad Orchard Park Bee $120 per color/per ad East Aurora Bee $120 per color/per ad West Seneca Bee $120 per color/per ad $120 per color/per ad Full color (process) charged as 3 colors per ad/per paper. Color Ads increase readership up to 70% Not-For-Profit ROP Discount Rates Special consideration is given to NOT-FOR-PROFIT groups and organizations who advertise in Bee Group Newspapers. Save 10%* OFF OPEN OR CONTRACT RATE The not-for-profit group or organization must submit a copy of their non-profit tax status, when requested, to secure this special rate discount offer. Terms: *Not available with Full Page Promotions, other Special Rates or color. Rate is subject to change. Payment is due 30 days from statement date or account will be re-billed back to regular advertising rates. Discount not available for inserts. *Ask about special insert rates and section discounts. Page 8 INSERTS – FULL PAGE PROMOTION Insertion Rates (Cost Per Thousand) PAGE SIZE OPEN RATE 6 TIMES 13 TIMES 26 TIMES 52 TIMES Single sheet or card 55.00 53.35 51.15 48.40 44.00 4 Page tabloid size 60.00 58.20 55.80 52.80 48.00 8 Page tabloid size 65.00 63.05 60.45 57.20 52.00 12 Page tabloid size 70.00 67.90 65.10 61.60 56.00 16 Page tabloid size 75.00 72.75 69.75 66.00 60.00 20 Page tabloid size 80.00 77.60 74.40 70.40 64.00 24 Page tabloid size 85.00 82.45 79.05 74.80 68.00 Rules for inserts: 01. 02. 03. 04. 05. 06. 07. 08. 09. 10. 11. Insert must comply with postal regulations for periodical mail. Size must not exceed 8.5 inches by 11 inches or folding is required. Pre-print must be inserted into the entire press run of the newspaper. Pre-print must be delivered by 12 noon Tuesday, the week prior to publication. Inserts with a bulk mail permit cannot be inserted. Insert discount applies to use within one year from contract date. Folding charge $20 per/M; single sheet. Minimum folding charge $125. All rates are quoted net; no discount allowed. Single sheet stock 24 lb. bond or 60 lb. offset minimum. Insert with the word “Catalog” cannot be accepted. Use 52x rate only if PRE-PAID Friday before insertion. Please label each box with newspaper’s name(s), date of run and customer’s name. Full Page Promotion Promotion Limits: Only one special page rate per advertiser/per newspaper/per month! Amherst Bee Ken-Ton Bee $673 (Save $855) (Save $863) Lancaster/Depew Bee $786 (Save $1,002) $779 (Save $992) Orchard Park Bee $624 (Save $794) $623 (Save $793) West Seneca Bee $786 (Save $1,002) $1,128 (Save $1,174) Cheektowaga Bee $679 Clarence Bee East Aurora Bee Promotion Terms: • Ad must be PRE-PAID by 5 p.m. Friday before publication to qualify for above rates • No combination newspaper rates available • No political advertising accepted • Color charges as listed in rate booklet; no discounts • No other discounts available (No non-profit available) SPECIAL RATE PROGRAMS Page 9 155,000 MORE READERS... Your ad exposure has just multiplied! Placing your print ad on our newspapers’ websites is a great way to reach more potential customers. Our websites are viewed more than 155,000 times per month. Benefits of our display web ad network 1. Your ad on every page 2. Advertiser Index 3. Great search recognition 4. Value of online display ads Visit www.BeeNews.com today! Contact your Bee Newspaper Sales Representative TODAY by calling (716) 632-4700 WE PRINT* Across the bottom of all 9 Bee Newspapers. Publication Dates as available. Any one or multiple Bee Newspapers. AD SIZES 1 Unit = 3 5⁄8"w x 11⁄4"h 2 Unit = 7 1⁄2"w x 11⁄4"h FREE Full Color We Will Design, Print & Insert your Full Color Flyer for as low as 7 cents per sheet. 1 Half sheet, 8.5" by 5.5" 70# Gloss Coated stock 2 Single sheet, 8.5" by 11" 70# Gloss Coated stock 3 Four page, 8.5" by 11" 70# Gloss Coated stock Ask your Sales Representative for Price Quotes & Information *Ask your Sales Representative for Price Quotes & Information Top of the Page Ear Ads FRONT PAGE ADVERTISING OPPORTUNITY Three Guaranteed Top of Page Advertising Opportunities. Your Black & White ad can be at the top of either or any of the pages shown below. FIRST CO FIRST SERME, VED BASIS AD SIZE 2 ⁄8"w x 11⁄2"h 3 Ask your Sales Representative for Rates. Place your Sticky Note on the front page of any or all of our newspapers, including Special Sections and Classified. BEE es Sticky Ninogt ct Advertis • High Impa Customers • Attract New ion osit • Premium P s… Stick With U ality customers. rtising results For great adve and qu Page 10 SPECIAL SECTIONS Special Section/Community Guide Schedule 2016/17 2016 Publication / Section Theme July 13-14 July 21 July 20-21 July 27-28 Aug. 3-4 Aug. 10-11 Aug. 18 Aug. 24-25 Aug. 31-Sept. 1 Sept. 7-8 Sept. 14-15 Sept. 28-29 Oct. 5-6 Oct. 12-13 Oct. 19-20 Oct. 26-27 Nov. 2-3 Nov. 9-10 Nov. 16-17 Nov. 22-23 Nov. 30-Dec. 1 Dec. 7-8 Dec. 14-15 Lifestyles..................................................................................................................................6/30....................................7/01 Lancaster & Depew Community Directory............................................................................. ** ....................................7/01 Life After 50.............................................................................................................................7/07....................................7/08 Erie County Fair...................................................................................................................... ** ....................................7/01 Dance .......................................................................................................................................7/21....................................7/22 Back-to-School & “Higher Education” ...................................................................................7/28....................................7/29 Cheektowaga Community Directory*..................................................................................... ** ....................................7/29 Parenting .................................................................................................................................8/11....................................8/12 Health ..................................................................................................................................... 8/18................................... 8/19 WNY Events & Festivals Fall Guide....................................................................................... ** ....................................8/19 Autumn....................................................................................................................................9/01....................................9/02 Breast Cancer Awareness.........................................................................................................9/15....................................9/16 Life After 50.............................................................................................................................9/22....................................9/23 Ideas for the Home...................................................................................................................9/29....................................9/30 Dining Out............................................................................................................................... ** ..................................10/07 Business, Financial & Legal Matters.....................................................................................10/13..................................10/14 Health.....................................................................................................................................10/20..................................10/21 Veterans Salute......................................................................................................................10/27..................................10/28 Gift Guide 1............................................................................................................................11/03..................................11/04 Life After 50...........................................................................................................................11/10..................................11/11 Gift Guide 2............................................................................................................................11/17..................................11/18 Gift Guide 3..........................................................................................................................11/23*..................................11/25 Gift Guide 4............................................................................................................................12/01..................................12/02 2017 Publication / Section Theme Jan. 4-5 Jan. 18-19 Jan. 25-26 Feb. 1-2 Feb. 8 Feb. 15 Feb. 23 Mar. 1-2 Mar. 8-9 Mar. 15-16 Mar. 22-23 Mar. 29-30 April 5-6 April 12-13 April 19-20 Apr. 26-27 May 3-4 May 10-11 May 18 May 24 May 31-June 1 June 7-8 June 15 June 14-15 June 21-23 June 28-29 July 5 July 12-13 July 13 July 19-20 July 26-27 Aug. 2-3 Aug. 9-10 Aug. 17 Aug. 23-24 Aug. 30-31 Sept. 6-7 Sept. 13-14 Sept. 27-28 Oct. 4-5 Oct. 11-12 Oct. 18-19 Oct. 25-26 Nov. 1-2 Nov. 8-9 Nov. 15-16 Nov. 21-22 Nov. 29-30 Dec. 6-7 Dec. 13-14 Health................................................................................................................................12/22/16.............................12/23/16 Education & Learning.........................................................................................................1/05/17...............................1/06/17 Community Outlook “A Local Business Forecast”................................................................ ** ....................................1/13 Life After 50.............................................................................................................................1/19....................................1/20 Ken-Ton Community Directory*............................................................................................. ** ....................................1/20 Clarence Community Directory*............................................................................................ ** ....................................1/27 East Aurora Community Directory*....................................................................................... ** ....................................2/03 Health...................................................................................................................................... 2/16....................................2/17 Spring Preview and “What’s a Kid to Do?”........................................................................... 2/23....................................2/24 WNY Events & Festivals Spring & Summer Guide................................................................ ** ....................................3/03 Dining Guide........................................................................................................................... ** ....................................3/10 Life After 50.............................................................................................................................3/16....................................3/17 Spring and “What’s a Kid to Do?” ..........................................................................................3/23....................................3/24 Ideas for the Home...................................................................................................................3/30....................................3/31 Death, A Guide for the Living.................................................................................................4/06....................................4/07 Health.......................................................................................................................................4/13....................................4/14 Lawn & Garden........................................................................................................................4/20....................................4/21 Leisure & Recreation & “What’s a Kid to Do?”.......................................................................4/27....................................4/28 Orchard Park Community Directory*.................................................................................... ** ....................................4/28 Amherst Community Directory*............................................................................................. ** ....................................5/05 Life After 50.............................................................................................................................5/18....................................5/19 Summer Fun & “What’s a Kid to Do?”....................................................................................5/25....................................5/26 West Seneca Community Directory*...................................................................................... ** ....................................5/26 Father’s Day............................................................................................................................. ** ....................................6/02 Women in Business.................................................................................................................6/08....................................6/09 Health.......................................................................................................................................6/15....................................6/16 Old Home Days....................................................................................................................... ** ....................................6/23 Lifestyles .................................................................................................................................6/29....................................6/30 Lancaster & Depew Community Directory............................................................................. ** ....................................6/23 Life After 50.............................................................................................................................7/06....................................7/07 Erie County Fair...................................................................................................................... ** ....................................6/30 Dance .......................................................................................................................................7/20....................................7/21 Back-to-School & “Higher Education” ...................................................................................7/27....................................7/28 Cheektowaga Community Directory*..................................................................................... ** ....................................7/28 Parenting .................................................................................................................................8/10....................................8/11 Health ..................................................................................................................................... 8/17................................... 8/18 WNY Events & Festivals Fall Guide....................................................................................... ** ....................................8/25 Autumn....................................................................................................................................8/31....................................9/01 Breast Cancer Awareness.........................................................................................................9/14....................................9/15 Life After 50.............................................................................................................................9/21....................................9/22 Ideas for the Home...................................................................................................................9/28....................................9/29 Dining Out............................................................................................................................... ** ..................................10/06 Business, Financial & Legal Matters.....................................................................................10/12..................................10/13 Health.....................................................................................................................................10/19..................................10/20 Veterans Salute......................................................................................................................10/26..................................10/27 Gift Guide 1............................................................................................................................11/02..................................11/03 Life After 50...........................................................................................................................11/09..................................11/10 Gift Guide 2............................................................................................................................11/16..................................11/17 Gift Guide 3..........................................................................................................................11/22*..................................11/24 Gift Guide 4............................................................................................................................11/30..................................12/01 * Early Deadlines ** Not Available Story Deadline Ad Deadline Story Deadline Ad Deadline SPECIAL SECTIONS RATES Page 11 Special Section Ad Rates 2. 1. Open Rate 1 to 3 units 4 to 8 units 9 to 19 units 20 units If you have an existing Frequency Contract: $249.00 each $212.00 each (save 15%) $200.00 each (save 20%) $188.00 each (save 25%) 13X $212.00 per unit 26X $200.00 per unit 52X $188.00 per unit (full page) 3. Special Section Contract Rates Number of Sections OPEN RATES (1-3 Sections) 4 to 8 Sections 9 to 12 Sections 13 Plus Sections 1-3 units $249.00 $212.00 $200.00 $188.00 4. Front Page Special Section Advertising Available 9-1/2" wide by 2-1/2" high 4-8 units 9-19 units Full Page $212.00 $183.00 $173.00 $162.00 $200.00 $173.00 $156.00 $151.00 $188.00 $162.00 $152.00 $142.00 Rules: (including full color) 1. Earned rate. 2. One advertiser per front of section. 3. Advertiser must be germane to section theme. 4. No coupons / no border. 5. Not available for 1/2 tabs. 5. Free Story – up to 200 Words* Up to 200 Word Story* may be submitted about your business FREE of charge. Guaranteed with the purchase of four(4) units or more when submitted by deadlines. Subject to editing. Publishing of articles for 1-3 unit advertisers subject to space availability. * Ask your sales representative for details. Some restrictions apply. Color Charge: $250 per color, per ad Special Section Contract Notes: 1. Advertiser MUST select the sections in advance as part of original contract agreement. 2. Contracts not completed as ordered will be charged back to open or next earned rate. 3. Section contract period will be for twelve(12) months from start date of contract. 4. Ad size and copy may be changed from section to section. 5. Customers who sign frequency and section contracts MUST fulfill both ROP and Special Section contracts as ordered. 6. Community Directories, Dining Guides, Death - A Part of Living, Women in Business, Events & Festivals Guides and Breast Cancer Awareness may be included toward total special section contract quantities, but NOT earn a section contract discount. These Special Sections have special rates. FREELOR O FUwLitLh 4Cunit ad rgerapply. or la rictions est Some r “Reach the upscale, affluent markets for as little as $.004 per household” This is an actual Special Section 1 Unit Vertical Ad Size* 1-3/4"w x 3-3/4"h 1/20 of a page *This size does not apply to all sections, Community Directories or ROP ads. Page 12 ADDITIONAL NEWSPAPER COVERAGE ONE ad. ONE insertion. ONE rate. ONE contract. ONE invoice. ONE sales representative We can place your advertisement in up to 19 Western New York community newspapers. EEKLY NDEPENDENT EWSPAPERS The Bee is part of the 19 Weekly Independent Newspapers of Western New York. WIN has been serving advertisers for more than 11 years and has been proven to be an effective way for advertisers to reach high income areas in Western New York. Readers Akron Bugle (Th) Alden Advertiser (Th) Amherst Bee (Wed) Arcade Herald (Th) Cheektowaga Bee (Th) Clarence Bee (Wed) East Aurora Advertiser (Th) East Aurora Bee (Th) Elma Review (Wed) Franklinville Mercury-Gazette (Fr) Grand Island Dispatch (Fr) The Hamburg Sun (Th) Ken-Ton Bee (Wed) Lancaster/Depew Bee (Th) Orchard Park Bee (Th) Springville Journal (Th) West Seneca Bee (Th) Warsaw Country Courier (Th) 5,320 10,360 70,000 14,840 22,400 10,360 11,480 6,720 3,080 2,800 ** 7,840 28,000 21,560 11,760 11,200 11,200 10,920 7,280 267,120 ** Combo with Ellicottville Mountain and Valley News NORTH MARKET Insert Quantity Press Run 1,900 3,700 25,000 5,300 8,000 3,700 4,100 2,400 1,100 1,000 2,800 10,000 7,700 4,200 4,000 4,000 3,900 2,600 95,400 required SOUTH MARKET + required required required required required required required required required required required required required required required required required required ALL WIN NEWSPAPERS = UPSTATE UPSCALE SAVE 46% Newspaper Market The Bee is part of the UPstate UPscale Newspaper Network, which offers advertisers markets outside the Western New York area. The UPstate UPscale network offers a total of more than 605,000 readers in up to 37 mail-delivered, paid-circulation newspapers in the following high-income suburban markets... BUFFALO • ROCHESTER • SYRACUSE • ALBANY Ask your Sales Representative for details or call 716.632.4700 for information. MECHANICAL INFORMATION General Information and Deadlines WEDNESDAY PUBLICATIONS Friday, 5 p.m. preceding publication date Amherst Bee Clarence Bee Ken-Ton Bee THURSDAY PUBLICATIONS Friday, 5 p.m. preceding publication date Cheektowaga Bee Depew Bee East Aurora Bee Lancaster Bee Orchard Park Bee West Seneca Bee Page 13 5 Column Format 1 column width 13⁄4" (1.75) 2 column width 311⁄16" (3.6875) 3 column width 55⁄8" (5.625) 4 column width 79⁄16" (7.5625) 5 column width 91⁄2" (9.5) Double Truck 191⁄2" x 16" Mechanical Requirements 1. Page size: five columns to the page, Image area 9-1/2" x 16". 2. Ad depth over 15" deep will be billed at 16" depth. Same schedule applies to space cancellations. (Tobacco and Fireworks advertising not accepted) Receiving Electronic Files WE PREFER an Adobe Acrobat PDF v4 or higher at 300 dpi with all fonts embedded. PLEASE NOTE: We DO NOT ACCEPT ads in Microsoft Word, PowerPoint, Publisher or WordPerfect Em@il Send to: production@beenews.com Please include in your email the name of the merchant, publication date(s), the Bee Publications Salesperson’s Name and your telephone number. Please call our production manager at (716) 204-4948 for more information. Production Schedule for Electronic Files Please send your electronic files by 4 P.M. Friday prior to the publication date. Bee Group Newspapers production staff will do everything possible to make sure the file runs properly. You may send a laser proof of the ad so output may be checked to ensure accuracy against your original. We will also print and return a copy of the completed ad for approval, if you so desire. All electronic files are checked using Enfocus PitStop and Adobe Acrobat programs. Photographs: We would prefer 150 pixels per inch. Best size: 1,200 pixels x 1,200 pixels at 300 dpi Page 14 TERMS & REGULATIONS Terms of Sale a) b) c) d) h) All rates listed are Retail – Non-Commissionable All bills are due as stated on Statement/Invoice All rates are per column inch, per insertion 2% per month service charge will apply to accounts over thirty(30) days. Minimum monthly service charge on accounts over thirty(30) days is $2.00 per month. Return check charge $35.00. Unless advertiser makes written objection within thirty(30) days from the rendering of any bill for advertising published, such bill shall be conclusive as to the correctness of the items therein and shall constitute an account stated. If any action or proceeding is to be commenced to collect the indebtedness, the advertiser agrees to pay Bee Publications Inc. twenty-five percent(25%) of the unpaid balance due for its reasonable attorney fees in connection with such action or proceedings. Contract advertising over 60 days past due subject to adjustment to Open Rate or actual earned rate at time of adjustment. Minimum of two column inches for contract rates. i) Political advertising must be paid in advance; no exceptions allowed. e) f) g) Publisher’s Regulations 1. Bee Publications, Inc. reserves the right to reject or cancel any advertisement at any time. All advertising is subject to final approval by management before publication will be considered. 2. Advertiser and/or advertising agency will indemnify and hold harmless Bee Publications, Inc., its officers, agents, employees and contractors, for all content supplied to publisher, including text, representations, and illustrations of advertisements printed, and for defamation, invasion of privacy, copyright infringement, plagiarism, and, in the case of pre-printed inserts, deficient postage. 3. Cancellations and/or changes in copy will not be accepted by publisher after closing deadlines. 4. Bee Publications, Inc. shall not be liable for failure to print, publish or circulate all or any part of any issue in which an advertisement accepted by the publishers contained if failure is due to acts of God or government, strikes, accidents, lack of newsprint or other circumstances beyond the control of Bee Publications, Inc. 5. Bee Publications, Inc. shall not be liable for errors or omissions in, or failure to insert, any advertisement, for which it may be responsible, beyond cost of actual space occupied or failure to insert occurred. Advertiser will be entitled to refund of advertisement price or insertion in next issue, at advertiser’s option. 6. Position cannot be guaranteed. No credit or allowance will be given for position. Specific page(s) or other provisions will be considered as requests only. We will make every effort to honor position requests as possible depending on make-up and space available. 7. Credit or adjustment will be allowed for the first insertion only. It is the advertiser’s responsibility to check the correctness of their advertisement and notify Bee Publications, Inc. at once of any errors before the next publication date. No credit will be allowed for additional insertions of the same advertisement. 8. If any action or preceeding is to be commenced to collect the indebtedness, the advertiser agrees to pay Bee Publications, Inc. twenty-five percent (25%) of the unpaid balance due for its reasonable attorney or collection agency fees in connection with such action for proceedings. 9. Unless advertiser makes written objection with thirty(30) days from the rendering of any bill, statement or invoice for advertising published, such bill, statement or invoice shall be conclusive as to the correctness of the items therein and shall constitute an account stated. 10. Customer agrees to “Terms Of Sale” as published within this rate book including a two percent(2%) per month service charge on all amounts over thirty(30) days past due. 11. Any rate adjustment will be made effective by giving thirty(30) days written notice for contract advertisers. In event of such increase the advertiser may, at their option, immediately cancel their agreement without being re-billed at higher non-contract rates. Continuation of advertising at new rate shall constitute acceptance of the rate adjustment. 12. If for any reason, including failure to pay bill in full within terms, the advertiser does not use the contracted space within the specified period, they will be re-billed at the correct rate for advertising space actually used. 13. Political advertising must be paid in advance and contain “Paid Political Ad” within the ad area. Frequency contract rates are available for political advertising. AMHERST • CLARENCE Town of Amherst The Town of Amherst includes the Village of Williamsville and several distinct “neighborhoods:” Eggertsville, Getzville, Snyder and Swormville. Amherst was established in 1818, while the village can trace its origin to 1820. Milling along Ellicott Creek was the major industry of the mid-19th century, with the Williamsville Water Mill operating from 1811 until 2004. Nearby, federal troops camped out and convalesced during the War of 1812. Getzville’s progress hinged on the “peanut line” railroad. Residential growth in the 1970s was sparked by establishment of a suburban campus for the State University at Buffalo. POPULATION..........122,366 18-24 years................12,615 25-34 years................12,488 35-49........................25,776 50 & Over...................39,793 Median Age.....................40.2 HOUSEHOLDS...........48,815 MEDIAN FAMILY INCOME.................$86,611 Major Zip Codes: 14221, 14226, 14051, 14228 and 14068. Page 15 Amherst Bee Readership 70,000 Major Shopping Centers & Plazas 01. 02. 03. 04. 05. 06. 07. 08. 09. 10. 11. Boulevard Mall Eastern Hills Mall Northtown Plaza University Plaza Snyder Square Sheridan Centre Eastview Plaza Georgetown Square Transitowne Plaza Evans Plaza Village of Williamsville 10 11 Town of Clarence Clarence was established as the first township in Erie County in 1808. At the time, the community included the entire northern portion of the county as well as a portion of what is now the City of Buffalo. The first settler to take advantage of lots being sold for $2 an acre without interest was Asa Ransom, a young silversmith and first official resident of the town. Many Buffalo businessmen fled to the Harris Hill portion of Clarence when the city was burned by the British during the War of 1812. One of the first major industries in Clarence was National Gypsum Company, but the town remains mainly a residential community today. POPULATION............30,673 18-24 years..................1,481 25-34 years..................2,154 35-49..........................6,891 50 & Over....................8,282 Median Age.....................42.0 HOUSEHOLDS...........10,568 MEDIAN FAMILY INCOME.................$97,728 Clarence Bee Readership 10,360 Major Shopping Centers & Plazas 1. 2. 3. 4. 5. 6. 7. Transitowne Plaza Clarence Mall Main-Transit Plaza Harris Hill Plaza Clarence Hollow Eastern Hills Mall Transit Valley Plaza Major Zip Codes: 14031, 14032, 14221 and 14051. Source: U.S. Census Bureau, 2010 Page 16 KENMORE-TONAWANDA • CHEEKTOWAGA Town of TonawandaVillage of Kenmore Establishment of the Town of Tonawanda centered around an Indian trail that later became Delaware Road; Military Road constructed in 1809; and the “North Bush” community along the present-day Englewood Avenue. The Niagara River, the Erie Canal, and the Buffalo and Niagara Falls Railroad also contributed to early prosperity. The Town of Tonawanda was mainly rural in 1899 when the Village of Kenmore was formally established. The town’s population doubled from 1950-60, reaching 105,000. It has remained a stable community despite the overall change from heavy industry to more high-tech firms. POPULATION.............73,567 18-24 years..................5,641 25-34 years..................9,207 35-49.........................18,659 50 & Over...................28,049 Median Age.....................42.3 HOUSEHOLDS...........33,061 MEDIAN FAMILY INCOME.................$62,308 Major Zip Codes: 14223, 14217 and 14150 Major Shopping Centers & Plazas 1. Colvin-Eggert Plaza 2. Sheridan/Delaware Plaza 3. Del-Ton Plaza 4. Boulevard Mall 5. Northtown Plaza/ Century Mall Ken-Ton Bee Readership 21,560 Town of Cheektowaga The Town of Cheektowaga was officially established in 1839, with the first town meeting held in an Inn owned by Mr. & Mrs. Elnathan Bennet. Part of the town included the old Buffalo Creek Indian Reservation. A cemetery on Aero Drive serves as the final resting place for American, British and Canadian soldiers killed in the War of 1812. In more modern times, Cheektowaga has prospered through residential development, industry and popular retail outlets. The Buffalo Airport was established along Genesee Street in 1923, and it gradually grew to international status to serve all of Western New York. Expressways link the community directly to downtown Buffalo. POPULATION.............88,226 18-24 years..................6,686 25-34 years................12,580 35-49........................20,692 50 & Over...................34,682 Median Age.....................42.8 Cheektowaga Bee Readership 22,400 Source: U.S. Census Bureau, 2010 HOUSEHOLDS...........41,933 MEDIAN FAMILY INCOME.................$57,146 Major Zip Codes: 14225, 14227 and 14215 Major Shopping Centers & Plazas 1. Walden Galleria 2. Union Consumer Village 3. Garden Village Plaza 4. Airport Plaza LANCASTER • DEPEW • WEST SENECA Page 17 Town and Village of Lancaster Village of Depew The first settlement in what would become the Town of Lancaster was near Cayuga Creek, with the first home being a log house built by Edward Kearney on what is today known as St. Mary’s Street. The first industry, a saw mill, appeared in 1808. The Village of Lancaster was created by popular vote in 1849, with the Village of Depew being formed in 1894, from lands within both the towns of Lancaster and Cheektowaga. Broadway served as the major link to the city of Buffalo, and the area’s industrial base changed with the times in the 1970s and 1980s. Lancaster has become a popular site for new home development. POPULATION............41,604 18-24 years..................2,548 25-34 years..................5,106 35-49........................10,148 50 & Over..................11,422 Median Age.....................39.8 HOUSEHOLDS...........16,500 MEDIAN FAMILY INCOME.................$75,013 Major Zip Codes: 14043 and 14086 Major Shopping Centers & Plazas 1. Downtown Lancaster Village 2. D&L Plaza 3. Town & Country Plaza 4. Forestream Plaza Lancaster/Depew Bee Readership 11,760 Town of West Seneca When land south of Buffalo Creek was set aside by the Holland Land Company for the Indians, it was named the Buffalo Creek Reservation. The current town of West Seneca is part of this property. Then in 1842, a religious group known as the Community of True Inspiration came to America and settled in the West Seneca area. Four hamlets were established: Middle Ebenezer, or Gardenville; Upper Ebenezer, or Blossom, Lower Ebenezer, or Ebenezer; and New Ebenezer. The community built Fourteen Holy Helpers Church, and the nearby Heritage Inn was a book-binding shop. The need for more land forced the group west in 1862. West Seneca Bee Readership 10,920 POPULATION...........44,711 18-24 years.................3,153 25-34 years.................5,195 35-49.......................10,700 50 & Over..................16,638 Median Age....................44.1 Major Shopping Centers & Plazas 1. Southgate Plaza HOUSEHOLDS..........19,121 MEDIAN FAMILY INCOME................$68,455 Major Zip Codes: 14224, 14218 and 14220 Source: U.S. Census Bureau, 2010 Page 18 ORCHARD PARK • EAST AURORA Town of Orchard Park 2 The first white men arrived in what is currently the Town of Orchard Park in 1803. David Eddy built the first tavern at the famous “four corners,” and Quakers built their first meeting house in 1820 along the present East Quaker Road. The name of Orchard Park originally applied only to the village, which was incorporated in 1921. The Town of East Hamburg was renamed Orchard Park in 1934. The railroad had a big influence on early growth, and a trolley connected Orchard Park with Buffalo in 1900. The town has been home of the Buffalo Bills football team since 1973. POPULATION.............29,054 18-24 years..................1,587 25-34 years..................2,608 35-49...........................6,780 50 & Over.....................9,692 Median Age.....................42.6 HOUSEHOLDS...........11,553 MEDIAN FAMILY INCOME.................$95,906 3 Major Shopping Centers & Plazas 1. McKinley Mall 2. Tops Plaza 3. Quaker Crossing Retail Center Major Zip Codes: 14127 and 14075 Orchard Park Bee Readership 11,200 Town of Aurora Village of East Aurora Town of Elma The Village of East Aurora represents the union of two hamlets, known as Upper Village and Lower Village. The latter was originally incorporated as the Village of Willink, name of the chief proprietor of the Holland Land Company. The first permanent business was a general store at Main Street and Olean Road, opened in 1815. The adjoining Town of Elma’s first business was the Bullis Mill, erected about 1826. Other mills appeared later in Spring Brook and the eastern edge of town. Today, Elma retains the residential character that attracted members of previous generations. E. Aurora POPULATION.............13,782 18-24 years.....................713 25-34 years..................1,378 35-49...........................3,586 50 & Over.....................4,766 Median Age.....................45.5 East Aurora Bee Readership 6,720 Source: U.S. Census Bureau, 2010 HOUSEHOLDS.............5,808 MEDIAN FAMILY INCOME.................$87,391 Major Zip Codes: 14052 and 14059 Elma 11,317 624 962 2,877 4,070 46.5 4,745 $89,375 Major Shopping Centers & Plazas 1. Aurora Village Shopping Center 2. Elma Village Shopping Center Page 19 BEE CLASSIFIEDS Classified Contact the Classified Department for the availability of front pages or to reserve a full page. 632-4712 Classified@BeeNews.com FIED I S S A L C AGE P T N O FR er unit p 5 9 1 $ ) w x 2"h 1 (2 ⁄4" All 9 spapers w e N e Be ALL 9 NEWSPAPERS FOR 1 LOW PRICE 1 AD REACHING THOUSANDS... Reach 183,681 readers each week with your Bee Classified ad. Call today for professional assistance in placing your low cost classified ad which will provide you readership, exposure and automatic coverage in all 9 Bee papers. Amherst Bee Cheektowaga Bee Clarence Bee Depew Bee East Aurora Bee Ken-Ton Bee Lancaster Bee Orchard Park Bee West Seneca Bee Call 716-632-4712 • Email: Classified@BeeNews.com Page 20 CLASSIFIED AD INFORMATION | 632-4712 MAIL ADDRESS OFFICE • IN-PERSON Bee Group Newspapers Classified Department 5564 Main Street Williamsville, NY 14221-5410 Monday - Friday 8:30AM - 5:00PM PHONE • FAX EMAIL • WEB CLASSIFIED AD DEADLINES Bee Group Newspapers 5564 Main Street Williamsville, NY 14221-5410 716/632-4712 ........ Classified Dept. 716/632-4700 ........ General Office 716/633-8601 ........ Fax Classified@BeeNews.com … Email www.BeeNews.com … Website DEADLINE: Monday at 4:00PM for line ads and bold type ads DISPLAY DEADLINE: Friday at 5:00PM FINDS UNDER $100: Thursday at 5:00PM Place Your Classified Ad • Your Time At Your Schedule 24 Hours a Day • 7 Days a Week www.BeeNews.com Classifieds Click Here Types Of Ads Available LINE ADS BOLD TYPE ADS Garden Bargains! Save 15% on Spring Plants and Services through Memorial Day! • Complete landscaping service • Shrubs, bushes, annuals • Stone, mulch, patio pavers • Equipment rental Green’s Lawncare 000-0000 DISPLAY ADS OWNER OPERATED FULLY INSURED HOME IMPROVEMENT www.ABChomeimprovement.com 123-4567 Example shown 1 column by 1 1/4" SERVING WNY FOR A LIFETIME Terms Of Sale TERMS: All invoices are due within ten(10) days after receipt. MasterCard, Visa, Discover, American Express accepted. Two percent(2%) per month service charge ($2 min.) over 30 days. $35.00 charge for returned check. ADVERTISER NOTICE: Advertiser must check their ad carefully. Bee Newpapers will not be responsible for errors after the first week’s insertion. EQUAL HOUSING OPPORTUNITY: All real estate advertising in this newspaper is subject to the Federal Fair Housing Act of 1968 which makes it illegal to advertise any preference, limitation or discrimination based on race, color, religion, sex or national origin, or an intention to make any such preference or discrimination. This newspaper will not knowingly accept any advertising for real estate which is in violation of the law. Our readers are hereby informed that all dwellings advertised in this newspaper are available on an equal opportunity basis. CLASSIFIED AD RATES | 632-4712 LINE ADS Open Rate 4 week contract 13 week contract 26 week contract 52 week contract Additional lines BOLD TYPE ADS Open Rate 4 week contract 13 week contract 26 week contract 52 week contract DISPLAY ADS EMPLOYMENT COLOR DISPLAY ADS Page 21 Regular Rate/ Contract Rates $27.00 per week, 3 lines $22.00 per week, 3 lines $20.00 per week, 3 lines $18.00 per week, 3 lines $17.00 per week, 3 lines $4.50 per line/per week Employment/ Rentals $35.00 per week, 3 lines $30.00 per week, 3 lines $27.00 per week, 3 lines $23.00 per week, 3 lines $21.00 per week, 3 lines $5.00 per line/per week Regular Rate/ Contract Rates $42.00 per week, per inch $37.00 per week, per inch $33.00 per week, per inch $30.00 per week, per inch $29.00 per week, per inch Employment/ Rentals $47.00 per week, per inch $40.00 per week, per inch $37.00 per week, per inch $33.00 per week, per inch $31.00 per week, per inch Open Rate 4 week contract 13 week contract 26 week contract 52 week contract $70.00 per week, per inch $60.00 per week, per inch $55.00 per week, per inch $50.00 per week, per inch $45.00 per week, per inch Open Rate 4 week contract 13 week contract 26 week contract 52 week contract $77.00 per week, per inch $67.00 per week, per inch $61.00 per week, per inch $55.00 per week, per inch $50.00 per week, per inch MERCHANDISE FOR SALE $100 - $499 $500 - $2,499 $2,500 - ? REAL ESTATE Call for rates. NOT-FOR-PROFIT 10% off open rate listed above. Must be pre-paid when ordered. FRONT PAGE Full color unit $195 – Call 632-4712 for details $27.00 total, ad published 3 weeks $36.00 total, ad published 6 weeks $39.00 total, ad published 6 weeks Border: $5/week | Art: $5/week, plus space (line & bold ads) | Yellow Highlight: $12.50/week Page 22 CLASSIFIED HEADINGS FINDS UNDER $100 ANIMALS & PETS 405 - Animals and Pets 406 - Animal Services/ Boarding KID STUFF RENTALS 305 310 315 320 322 325 602 605 607 608 - 610 612 613 614 617 620 625 627 630 635 640 645 - - Camps Child Care Provided Child Care Wanted Day Care Entertainment Kid Stuff Miscellaneous 330 - Nursery Schools 335 - Kid Services ANNOUNCEMENTS 15 20 25 30 32 35 40 43 - Activities and Events Adoption Announcements Exhibits & Shows Foster Families Lost & Found Personal Research Studies/ Participants 45 - Reunions 50 - Wanted AUTOMOTIVE 105 110 115 120 125 130 145 147 150 155 - Autos for Sale Auto Auctions Autos Wanted Boats Campers & Trailers Classic & Antique Motorcycles Auto Services Snowmobiles Tires, Parts & Accessories 160 - Truck & Van EMPLOYMENT HELP WANTED 1105 1110 1115 1120 1125 1130 - Help Wanted Position Wanted Resume Services Seminars Vocational Training Volunteers FINANCIAL 205 - Business Opportunities 210 - Services MERCHANDISE 410 420 422 425 426 427 430 435 440 442 445 450 455 457 460 461 470 480 485 - Antiques Articles for Sale Auctions Bridal Collectors Computers Consignment Crafts/Craft Shows Estate Sales Farmersʼ Market Firewood Flea Market Garage Sales Gift Suggestions Health & Nutrition Home Party Sales Rummage Sales Travel/Tours/Vaca. Wanted to Buy SERVICES 703 - Appliances 704 - Beauty 705 - Bridal: Services Photography/Music 706 - Carpeting 707 - Catering 710 - Cleaning Services 712 - Computer Services 713 - Dental/Medical Plans 715 - Drapes & Decorating 717 - Dumpster Services 720 - Entertainment/Parties 725 - Furniture Repairs 728 - Health & Nutrition 730 - Home Decorating 732 - Home Health Care/ Senior Services 735 - Income Tax Preparation 740 - Instructions / Tutoring 742 - Insurance 743 - Legal Services 745 - Miscellaneous 750 - Moving & Carting 752 - Pest Control 755 - Photography 760 - Sewing 765 - Professional Services 770 - Snowplowing 775 - Swimming Pools 777 - Typing/Business Services 780 - TV/Video/Satellite 785 - Upholstery 790 - Window Cleaning REAL ESTATE 502 503 505 507 510 512 515 520 525 530 535 540 545 547 549 550 555 560 565 570 575 Renter’s Services Apartments Apartments - Smoke Free Campgrounds/Seasonal Sites Commercial Condo/Townhouse Duplexes Garages Florida Rentals Houses Rooms Senior Housing Storage To Share Vacation Wanted - Agents - Apartment Buildings - Auctions - Duplexes for Sale - Commercial Property - Country Property - Florida Property - Houses For Sale - Income Property - Land for Sale - Miscellaneous - Mobile Homes for Sale - Open House - Out of State - RE Maintenance Srvcs. - Seminars - Real Estate Services - Townhouse/Condo - Vacation Property - Real Estate Wanted - Zoned Professional SERVICES HOME IMPROVEMENT 801 802 804 806 - 808 810 811 812 814 816 817 818 819 820 822 823 824 826 828 830 832 833 834 835 836 838 840 841 842 844 846 848 849 850 - 852 854 856 857 - 858 859 860 865 - Basement Blacktop Bathrooms Building & Remodeling Building Supplies Cabinetry Caulking/Sealing Ceramic Tile Chimneys Concrete Contractor Insurance Decks & Patios Demolition Doors & Windows Drainage Duct Cleaning Electrical Excavating Fences Fireplaces Flooring & Walls Garage Doors Foundations Gutters Handyman Heating & Cooling Insulation Mailboxes Painting Paperhanging Plastering Plumbing Post Holes Power Washing & Sealing Roofing Restoration Siding Staging/Pre-Sale Improv. Steel Buildings Trenching Waterproofing Windows SERVICES LAWN & GARDEN 905 - Landscaping 910 - Lawn Mower/ Snowblower Service 915 - Mulch 920 - Stone & Gravel 925 - Supplies 930 - Topsoil 935 - Tree Service How To Write A Classified Ad 1.) STATE THE ITEM - Start your ad with the merchandise you are selling or the position for which you are hiring. Starting with a key word makes it easier for the reader to locate what it is they are looking for. 2.) GIVE ENOUGH INFORMATION - An ad that is too short may short you of response. Include brand names, colors and other specific information. 3.) STATE THE PRICE - Always include the price of the item you are selling. 52% of classified readers do not respond to ads that do not include a price. 4.) KEEP ABBREVIATIONS TO A MINIMUM - Make the ad easy for readers to understand. 5.) BE HONEST - Don’t omit obvious flaws. Readers want to buy from someone they can trust. 6.) MAKE SURE CUSTOMERS CAN REACH YOU - Just a phone number is not enough if you will not be at home to take the call. By adding “after 6 pm” your customer will know exactly when you can be reached. SUBSCRIPTION INFORMATION Page 23 READ THE BEE ONLINE! Subscribe to The Bee and get FREE online access to your community newspaper. GET CONNECTED... www.BeeNews.com READ THE BEE TODAY! All your local news, every week U.S. mail-delivered to your door! • • • • • • • • • • Complete Local Sports News Entertainment pages Lifestyles Reader comments in Bee Heard What’s Going On Listings Weddings and Engagements Wedding Anniversaries Police & Fire Reports Business News and Promotions Death Notices and Obituaries • People In The News articles • School news and events • Someone You Should Know from the local community • Letters to the Editor • Guest columnist • Political news and candidate profiles • Legal Notices • Local merchant sales and specials It’s never been easier to subscribe to any of the Bee Group Newspapers’ weekly community publications! Call Now: 632-1791 Subscribe Online at www.BeeNews.com Page 24 1 ⁄2'' 1'' 1 column 11⁄2'' 13⁄4'' 2'' 10 Reasons to Advertise in The BEE... 10. Publishing newspapers for more than 137 years. 09. Easy size to handle and read. 08. Official newspaper of record for communities. 07. Week-long shelf life. 06. More than 50 targeted special marketing sections. 05. Reaches a market with higher disposable incomes. 41⁄2'' 04. Local news you won’t find in any print medium. 5'' 03. Number one award-winning journalism. 02. More than 183,681 readers weekly. 21⁄2'' 3'' 2 columns TOP 31⁄2'' 311⁄16'' 4'' 1 3 columns 5 ⁄2'' 55⁄8'' 6'' 1. Advertisers Get Results! 61⁄2'' 7'' 71⁄2'' 4 columns 7 9⁄16'' 8'' 81⁄2'' 9'' Promote Your Business in The Bee! Call 716.632.4700 Today! Bee Publications, Inc. Amherst Bee • Cheektowaga Bee • Clarence Bee • Depew Bee • East Aurora Bee Ken-Ton Bee • Lancaster Bee • Orchard Park Bee • West Seneca Bee 5564 Main Street • Buffalo, NY 14221-5410 5 columns TEL: 716.632.4700 • FAX: 716.633.8601 • WEB: www.BeeNews.com 91⁄2''