das magazin für guten stil Axel Springer Schweiz AG

Media Data
2012
FIRST
das magazin für guten stil
Axel Springer Schweiz AG
Postfach, CH-8021 Zürich
FIRST
das magazin für guten stil
FIRST: EDITORIAL CONCEPT
FIRST is a hedonistic lifestyle magazine for the readers of
the leading Swiss business publications. Whereas the magazines that carry it are primarily concerned with making
money, FIRST is concerned with spending it stylishly – with
relish and intelligence, and well-informed.
FIRST is aimed at a discerning readership with spending
power, and it’s going to be their prime source of lifestyle information across the whole country. FIRST’s prime topics
are elegance, style and what’s classic. It’s honest, it offers
clear analysis and it digs deep.
FIRST reports on everything that’s fun and gives pleasure.
All issues will include stories from the worlds of fashion,
watches, jewellery, cars and pleasure.
FIRST
das magazin für guten stil
FACTS & FIGURES
FIRST NATIONAL
Readership LpA
347 000
Circulation
130 000
FIRST D-CH
287 000
110 000
Readership Profile
Structure
Gender
Deadlines & Publication Calendar
Male
67%
Female
33%
Age
Edition
Publication date
Advertising deadline
17.00
Print material
12.00
1/12
23.03.2012 Bilanz
29.03.2012 Handelszeitung
28.03.2012 PME Magazine
2/12
16.05.2012 Bilanz
24.05.2012 Handelszeitung
30.05.2012 PME Magazine
19.04.2012
20.04.2012
3/12
21.09.2012 Bilanz
27.09.2012 Handelszeitung
26.09.2012 PME Magazine
30.08.2012
31.08.2012
01.03.2012
25.10.2012
26.10.2012
discounts & agent’s commission
Amount
14%
30 – 39
20%
40 +
66%
Gross income per household
CHF 10 000 +
16.11.2012 Bilanz
22.11.2012 Handelszeitung
28.11.2012 PME Magazine
4/12
02.03.2012
– 29
Discount
CHF 140 000.– ▶18%
CHF 160 000.–
▶22%
CHF 30 000.– ▶2%
CHF 60 000.–
▶5%
CHF 80 000.–
▶10%
Commission
CHF 100 000.–
▶12%
Agent’s commission for ads
CHF 120 000.– ▶15%
Agent’s commission, supplements and tip-ins
48%
Education
High
58%
Affinity
Attitude to various topics
(is completely true /generally true)
When buying many products, the quality is more important to me than the price: Is completely true/generally true
122
I like to treat myself to expensive things; luxury makes
life more beautiful: Is completely true/generally true
204
I like to wear expensive brands or I like to wear
­elegant clothes: Is completely true/generally true
133
I often buy expensive body care products:
Is completely true/generally true
158
I prefer exclusive, expensive furniture:
Is completely true/generally true
209
Discount
▶ 15%
▶ 5%
Source: MACH Basic/Consumer 2011-2,
(Base: German-speaking and French-speaking Switzerland, 5’854’000 people)
FIRST
das magazin für guten stil
FORmATS AND PRICES
CHF 24 635.– CHF 18 935.–
V: Print space: 118 × 240 mm
Bleed off: 129 × 275 mm
H: Print space: 179 × 159 mm
Bleed off: 205 ×176 mm
1/1 PAGE
2/3 PAGE
Print space: 179 × 240 mm
Bleed off: 205 × 275 mm
CHF 29 560.–
CHF 22 720.–
2/1 PAGE PANORAMA
Inside back cover
Outside back cover
Editorial
Opposite contents (right)
Opposite contributors (right)
CHF 29 500.–
CHF 39 905.–
CHF 39 165.–
CHF 35 470.– CHF 27 265.–
CHF 33 995.– CHF 26 130.–
Print space: 386 x 240 mm
Bleed off: 410 x 275 mm
Pano CHF 65 030.–
CHF 49 985.–
Fixed placement of panos
(incl. surcharge) on request
CHF 18 475.– CHF 14 200.–
V: Print space: 86 × 240 mm
Bleed off: 98 × 275 mm
H: Print space: 179 x 120 mm
Bleed off: 205 x 134 mm
1/2 PAGE
GATE FOLDER 3 INSIDE PAGES
PERFORATED CUSTOMER COVER
Cover and reverse side
Format: 205 × 275 mm
CHF 126 100.–
CHF 106 700.–
Format: 386 × 275 mm
CHF 109 105.–
CHF 92 320.–
DOUBLE GATEFOLD (4 PAGES)
Format: 594 x 275 mm
CHF 133 310.–
CHF 112 800.–
COVER WITH OUTER FLAP
Format: 163 × max. 187 mm
CHF 90 765.–
CHF 76 800.–
COVER SPREAD
Format: 410 x 275 mm
CHF 72 230.–
CHF 61 120.–
* Varies according to no. of pages in the issue
Bleed-off formats: delivery +3 mm bleed per outer margin
FURTHER ADVERTISING FORMATS, SPECIAL TYPES OF ADVERTISING, BOUND SUPPLEMENTS: ON REQUEST
PRICES IN ORANGE ARE FOR THE NATIONAL EDITION; it is included with Bilanz, Handelszeitung and PME Magazine.
PRICES IN BLACK ARE FOR GERMAN SWITZERLAND; it is included with Bilanz and Handelszeitung.
CHF 12 810.– CHF 9 845.–
V: Print space: 57 × 240 mm
Bleed off: 68 × 275 mm
H: Print space: 179 × 77 mm
Bleed off: 205 × 95 mm
1/3 PAGE
FIRST
das magazin für guten stil
SUPPLEmENTS AND INSERTS
LOOSE SUPPLEmENTS
CARTE PRESTIGE
Weight
Cost per 1000 copies
Weight
Cost per 1000 copies
up to 15 g
CHF 600.–
CHF 540.–
up to 15 g
CHF 540.–
up to 25 g
CHF 680.–
CHF 620.–
up to 35 g
CHF 760.–
CHF 640.–
up to 50 g
CHF 860.–
CHF 660.–
up to 75 g
CHF 920.–
CHF 790.–
up to 100 g
CHF 1000.–
CHF 870.–
up to 125 g
CHF 1080.–
CHF 1080.–
Loose supplement
ADvERTS WITh INSERT
Cost per 1000 copies
postcard
CHF 310.–
CHF 230.–
up to 10 g
CHF 490.–
CHF 450.–
up to 25 g
CHF 560.–
CHF 545.–
LOOSE SUPPLEmENTS
Varia
– Special printing, split edition,
Piggy-back: on request
– Prices include postage and technical costs
– Prices exclude 8% VAT
Further weight tariffs on request
Weight
CHF 506.–
Advert with insert
Technical Requirements
– Minimum format: 105 x 148 mm
– Maximum format: 195 x 270 mm
– Minimum grammage: 120g/m2
– The width of multipage supplements when closed
must be at least 148mm
Further weight tariffs on request
bOUND SUPPLEmENTS
bOUND SUPPLEmENTS
Weight
up to 15 g
Cost per 1000 copies
CHF 480.–
CHF 460.–
up to 25 g
CHF 560.–
CHF 520.–
up to 35 g
CHF 640.–
CHF 560.–
up to 50 g
CHF 720.–
CHF 590.–
up to 75 g
CHF 800.–
CHF 680.–
up to 100 g
CHF 880.–
CHF 730.–
Varia
– Special printing: on request
– Prices include postage and technical costs
– Prices exclude 8% VAT
Bound supplement
Further weight tariffs on request
PRICES IN ORANGE ARE FOR THE NATIONAL EDITION;
it is included with Bilanz, Handelszeitung and PME Magazine.
PRICES IN BLACK ARE FOR GERMAN SWITZERLAND;
it is included with Bilanz and Handelszeitung.
Technical Requirements
– Format: 205 x 275 mm
– Head trim: 5 mm
– Face trim: 3 mm
– Footer trim: 3 mm
– Spine gutter: 3 mm
ADvERTS WITh INSERT
Varia
– Special printing: on request
– Prices include postage and technical costs
– Prices exclude advert costs
– Prices exclude 8% VAT
Technical Requirements
– Minimum format: 80 x 55 mm
– Maximum format: 195 x 250 mm
– Positioning to be agreed
– Mailing regulations: unfolded
– For special formats please ask early
– In general: please submit samples to ascertain processability
and prices for sachets and 3D supplements.
– Booklets possible upon consultation
SAmPLES
Before a positive answer can be given, 5 samples must be delivered to the Adverts Office for scrutiny. For inserts, a dummy/
draft must also be sent for scrutiny to the Adverts Office, 5
weeks before publication. The publisher retains the general
right of postponement.
DELIvERY
National Edition: 130 000 copies
German-Swiss Edition: 110 000 copies
Send at least 8 working days in advance of publication to:
Swissprinters St. Gallen AG, Warenannahme, Fürstenlandstr. 122,
9014 St. Gallen, Tel.: +41 58 787 58 21, Fax: +41 58 787 58 15
The following MUST be given on the delivery slip:
Title, issue No., date, quantity. In the case of processing
difficulties, the completion of the magazine itself has priority.
FIRST
das magazin für guten stil
Technical Data
Magazine format:
Type area:
Trimmed
­advertisements:
Printing method:
Screen ruling:
Density value:
Paper used:
Cover:
Proof/Printing:
Printer, delivery of
print material:
Digital copy:
Programme:
205 × 275 mm
179 × 240 mm
+3mm bleed on all outside pages. Texts and pictures that may
not be trimmed must be 10 mm from the edge of the page.
Rotation offset, colour sequence S, C, M, Y
Area coverage 300 % maximum
70 screen, elliptical dots
For full tone and tonal value increase, the ISO standard 12647-2
applies. For ISO standards, EURO standards, see www.eci.org
Cover: wood-free, gloss coating, 250 g/m2
Content: contains wood, matt coating, 70 g/m2
ISO-coated, content ISO web-coated
For the colour-sure reproduction of your originals, we need a­
proof printed on paper similar to that used in the magazine. ­
In order to check the colour values, the UGRA/FOGRA media
wedge has to be integrated.
Swissprinters St. Gallen AG, Fürstenlandstrasse 122,
9001 St. Gallen, Telefon +41 58 787 58 21, Fax +41 58 787 58 15
Please create a high-end PDF (embed the fonts). With PC/Windows, only PDF or Tiff files are possible. Mixed and pantone
­colours must already be redefined in scale colours (CMYK) on
the copy delivered to us. Logos, pictures and fonts used must be
delivered in the same file.
Any of the common graphic and layout programmes
Data transfer:
Data transfer
Print Online:
Information on
POLDIRECT
Sending data
carriers:
Data control:
Data corrections/
alterations
Data management:
By email to bilanz@swissprinters.ch with all information pertaining to the order such as title, issue date, advert format, image
description and sender with telephone number for any queries.
For the transfer of electronic data we prefer POLDIRECT by Print Online. This allows adverts to be transferred quickly and directly, then
checked centrally and archived, without further costs to the sender.
www.printonline.ch, info@printonline.ch
or telephone +41 44 258 17 70
Our preferred data carriers are CD or DVD. Others are possible;
please contact us for information. The data carrier must be accompanied by a colour-binding proof, adapted to our printing
conditions, on paper similar to that used by the magazine, with
the FOGRA media wedge. Data carriers must be marked as follows: BILANZ, date of issue, advert format, image description
and sender with telephone number for queries. Please send to:
Swissprinters St. Gallen AG, First, Premedia,
Fürstenlandstrasse 122, 9001 St. Gallen
For data control, we need in every case a print of the advert that
corresponds to the data delivered (proof, laser print etc.). If we
do not receive this in time, we accept no responsibility for the
correct appearance of the advert.
Typesetting, adjustments etc. will be billed according to cost.
Data carriers will only be returned on request. Data carriers will
be deleted or destroyed, three months after the final publication
of the advert.
FIRST
das magazin für guten stil
Conditions for publication of advertisements
1
2
2.1 3
4
4.1
4.2.
4.3.
Legal norms applicable
The contractual agreement is regulated primarily by the terms
and conditions of business and the requirements of the Swiss
Code of Obligations.
Transactions made in francs and repeat advertising orders
Transactions and their duration
The amount agreed on for the transaction must in principle be
known at the time of the first schedule plan, but in any case before the first advertisement has been published. The term of the
agreements and repeat advertising orders commences at the latest on the date of the first insertion, inasmuch as no other date
was determined at the time the agreement was made. This term
is 12 months and cannot generally be altered. If the agreement
commences up to and including the 15th of any month, it will run
until the end of the previous month of the following year.
Rates and rate changes
One transaction agreement is made per publication at the basic
rate. It is adjusted according to all the discounts applicable to the
different advert categories, according to the rate valid at the
time. Changes in price, discounts and VAT will be applicable immediately, even in the case of agreements already running. The
advertiser has the right to withdraw from the contract within two
weeks of being informed of the new price. In this case, he only
has the right to the discount that corresponds to the effective
quantity already utilized, according to the discount rate.
Discounts
Discount for transactions in francs
With every transaction concluded in francs, the advertiser has the
right to the appropriate discount stipulated by the discount
rates.
Retrospective discount
If the volume of adverts submitted exceeds the amount agreed
upon within one year, then the discount is calculated according
to the actual, total volume. The advertiser is then accorded a retrospective discount at the end of the settlement period, according to the discount rate.
Discount for repeat advertising orders
The discount for repeat advertising orders is given where the
number of adverts placed and scheduled at the same time (within a maximum of 12 months) corresponds to the number given in
the discount rate. The size may not be altered; texts or images
may only be altered in the case of ready-to-use artwork. A repeat
advertising order may be extended or renewed as long as the
corresponding order is made before the date of the final insertion
5
6
6.1 6.2 7
7.1.
7.2 7.3 (in the previously mentioned forms) and within a time-span of 12
months. The discount will be calculated retrospectively, according to the new total volume and according to the appropriate discount rate, taking into consideration the adverts already billed.
Repeat advertising orders are to be restricted to those publications whose tariffs foresee this possibility.
Reduced discounts
If the amount received does not reach the amount agreed upon
by the end of its term, the advertiser’s discount will be reduced,
corresponding to the discount rate. Such an additional charge is
usually not made if the missing volume does not exceed more
than 3% of the amount agreed upon.
In the event of the conditions of payment not being met, any adviser’s commission fee or annual turnover bonus will be demanded back.
Premature termination of the contract
Suspension by the advertiser
The termination or postponement of a fixed schedule can only be
accepted up to the deadline for submitting adverts, even if there
are compelling reasons.
Cancellation of contract by the publisher
Should a publication be cancelled during the duration of a contract, the publisher can withdraw from the contract without any
obligation to provide compensation. The advertiser is in such a
case not released from the obligation to pay for adverts that have
already been published. In the case of a premature cancellation
of contract by the publisher, the discount conditions remain,
based on the original, fixed amount of the agreed transaction.
Conditions of payment
Payment deadline
As long as no other agreement is made, invoices are to be paid
within 30 days without any deductions. In the case of legal collection, every right to discount is annulled for all bills not yet paid.
For such discounts, a retrospective invoice will be made.
Default interest
If invoices are not paid within 30 days, default interest may be
charged. The default interest is 5% (Article 104 of the Swiss Code
of Obligations).
Del credere risk
The del credere risk of a third party is to be borne by the advertiser. I.e. the contractual partner of the publisher commits himself
to make the payments due by any third party, or to fulfil any other liability in appropriate fashion.
7.4 Rejection of adverts
The publisher has the right to reject adverts without giving any reasons. The publication of editorial content cannot be made a condition of submitting adverts.
8 Observance of the legal regulations
The advertiser has sole responsibility towards the publisher, the
authorities and the readership for the content of his adverts. If the
magazine is made liable by any third party, the advertiser is obliged
to free the magazine of any and all such claims. Criminal and civil
law: Subject to the mandatory conditions of press law, the advertiser carries the sole responsibility (and must bear the costs) if the
publication of his advert infringes any legal regulations. He undertakes to free the publisher completely from any and all claims of
third parties in connection with the content of his adverts and to
ensure that he is indemnified.
Law against unfair competition: The advertiser ensures that his adverts do not contravene the law against unfair competition. In the
case of an infringement of this law, the advertiser bears full responsibility for any and all consequences borne by the publisher. In
particular, the advertiser commits himself to take on any expenses
that might arise to the publisher from any legal action pertaining to
the law against unfair competition. Adverts whose design means
that they are not clearly identifiable as such are made obvious by
the addition of the word «Anzeige» («Advert»). For adverts designed
by the editorial team, neither the basic font of the magazine nor the
magazine title may be used (neither font nor publisher’s mark).
9 Intangible transfer of printing media
Any and every liability is denied for data supplied by the advertiser
(via data carriers, modem or ISDN) that is inaccurate in content or
incomplete. Furthermore, the publisher rejects any liability if data
delivered cannot be processed or used in the standard manner,
meaning that deficiencies arise in the printed product. Any further
work that thereby arises will be billed according to effective expenses. The publisher is only liable in the case of mistakes he has
made that have resulted from gross negligence on his part.
10 Place of jurisdiction
The place of jurisdiction is the appropriate court in the city of the
administrative office of the company that concluded the advert
contract. In this case, the place of jurisdiction is Zurich.
T his is an excerpt from the conditions for publication of advertisements. These are valid as of 1.1.2012 and replace all earlier versions.
FIRST
das magazin für guten stil
PUBLISHER AND EDITORS
Axel Springer Schweiz AG
FIRST
Förrlibuckstrasse 70
Postfach, 8021 Zürich
Tel.
+41 43 444 55 20
Fax Advertising +41 43 444 55 15
Fax Publisher +41 43 444 55 03
Fax Editors
+41 43 444 55 21
EDITORS
Editor-in-Chef
Pierre André Schmitt
Tel. +41 43 444 54 66
pierre.andre.schmitt@bilanz.ch
Publisher
Publishing House Manager
Jörg Tobuschat
Tel. +41 43 444 55 40
joerg.tobuschat@axelspringer.ch
Deputy Publishing Manager
Maike Juchler
Tel. +41 43 444 55 57
Fax +41 43 444 55 41
maike.juchler@axelspringer.ch
reader marketing
Director of Reader Marketing
Patrizia Serra
Tel. +41 43 444 58 90
patrizia.serra@axelspringer.ch
Product Manager
Delia Deane
Tel. +41 43 444 59 14
delia.deane@axelspringer.ch
advertising
Director of Advertising Market
Corinne Frei
Tel. +41 43 444 58 69
Mobile +41 79 419 84 38
corinne.frei@bilanz.ch
Office Team
anzeigenid@bilanz.ch
Jda Hess
Tel. +41 43 444 55 18
jda.hess@bilanz.ch
Desirée Michel
Tel. +41 43 444 55 14
desiree.michel@bilanz.ch
West Switzerland / Ticino
Axel Springer Suisse SA
Rue de Lyon 111
1203 Genève
Tel. +41 22 949 06 60
Fax +41 22 949 06 64
Office Sales Team
West Switzerland / Ticino
Servais Micolot
Tel. +41 22 949 06 60
Mobile +41 79 200 07 03
servais.micolot@axelspringer.ch
Office Sales Team
West Switzerland / Ticino
David Olifson
Tel. +41 22 949 06 60
Mobile +41 79 746 79 14
david.olifson@axelspringer.ch
International Sales
Germany
IMV Internationale Medien
Vermarktung GmbH
Wolfgang Jäger
Hauptstrasse 29
D-82319 Starnberg
Tel. +49 8151 550 8959
Fax +49 8151 550 9180
w.jaeger@imv-media.com
Austria
proxymedia e.U.
Michael Schachinger-Brauner
Wiesengasse 3
A-2801 Katzelsdorf
Tel. +43 2622 367 55
Fax +43 1253 30 333 989
michael.schachinger@
proxymedia.at
Office Sales Team
West Switzerland / Ticino
Daniel Felli
Tel. +41 22 949 06 60
daniel.felli@axelspringer.ch
Axel Springer Schweiz AG
Postfach, CH-8021 Zürich
Italy
Axel Springer Media Italia ­
Cristiano Merlo
Via Leopardi 21
I-20123 Milano
Tel. +39 02 43 98 18 65
Fax +39 02 43 40 04 25
info@axelspringer.it
France
Axel Springer Media France
Jean-Robert Mamin
31, rue de l’Alma ­­
F-92400 Courbevoie
Tel. +33 1 55 620 990
Fax +33 1 55 620 489
adsales.france@axelspringer.de
England
Axel Springer Group
­Alex ­McKibbin
2 Princeton Court
53–55 Felsham Rd.
GB-London SW15 1BY
Tel. +44 208 789 49 29
Fax +44 208 878 94 801
alexmckibbin@axelspringer.co.uk