VisProPlan Eng_March14

Visitor Promotion Plan
NAMM Musikmesse Russia
11-14 September 2014
Prolight+Sound NAMM Russia
11-13 September 2014
ECC «Sokolniki»,
Moscow, Russia
Organizers:
Messe Frankfurt
NAMM
About the show
The International Trade Fair for Musical instruments, sheet music, music production and music
business NAMM Musikmesse Russia and International Trade Fair for Technologies and
services for events, installation and production Prolight + Sound NAMM Russia are
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Unique platforms for the development of the music industry of Russia and the CIS,
presenting the international experiences of experts and professionals in music, sound
and lighting industries
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Displays for newest MI products, innovations in sound, lighting, concert and theater
equipment, modern technologies in the industry of music, sound and light
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The right place & the right time for the entire industry: suppliers and consumers of
musical instruments, sheet music and music production, manufacturers and users of
technologies and services for events, installations and productions.
Target Visitor Groups
NAMM Musikmesse Russia
-Wholesale / foreign trade;
-Retail trade / specialist suppliers;
-Industry and craft for music
instruments;
-Sheet music and accessories;
-Department store buyers;
-Composers, choirmasters,
conductors;
-Music teachers, music lecturers,
authors;
-Professional musicians and music
services;
-Heads of ministries, agencies and
cultural institutions;
-Concerts and shows organizers,
rental companies;
-Heads of musical institutions and
groups;
-Music schools’ students
-DJs
Prolight + Sound NAMM Russia
-Wholesale / foreign trade;
-Retail / specialist trade;
-Industry / installation trade for professional event,
media, audio and studio technology;
-Operators and staff of sound studios, radio, film
and television engineers;
-Event technicians;
-Operators and staff of entertainment caterers
(discotheques), theatres, multi-purpose halls, sport
facilities, parks and event locations;
-Stage and theatre decorators;
-Hire companies for professional lighting, sound
and/or media technology;
-Specialist companies for media installations;
-Event agencies and agencies for stand
construction
-Engineering offices and specialist planning
departments for lighting technology and / or
room acoustics / sound protection - set designers,
camera operators, lighting designers;
Advertising
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Internet-portals and professional forums
Media
show-room
expocom.ru
Baza.artisov.ru
musicforum.ru
InterMedia
Megalyrics
Muzbar.ru
Event.market.ru
fashion-concert.org
ProSound.iXBT.com
expogr.com
Zvuli!RU
KugaGo.ru
Vash Dosug
Mail.ru
YandexDirect
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Social media and video channels
Vkontakte
Facebook
LinkedIn
Youtube
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Content
whole-year info-support
Info-support
banner support, postings
banner support, postings
whole-year info-support
Info-support (news, banners)
Info-support (news, postings, banners)
banner support, postings
banner support, postings
banner support, postings
banner support
self-contained section
fair promotion
fair promotion
contextual advertising
contextual advertising
Promotion through self-contained groups
September 2013 – September 2014 (peak of activity - April-September 2014)
self-contained channel
September 2013 – September 2014
Outdoor Advertising
Promo campaign
Stickers in Moscow subway trains (82 trains of the Ring line)
Period
August-September 2014
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Printed Media
Media
Show-master
Light. Sound. News
DJ Mag
InAVate
Music and Electronics
Music at School
AudioFormat
Philarmonic
Jazz.Ru
Music Master
MusicuM
Apparat
Guide of culture manager
Da capo al fine
Opera +
Technology of party events
Business RusLand
ExpoFairs. Invitations catalogue
Classic Rock
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Content
Self-contained column
Self-contained column
Self-contained column
postering, articles and fair news
articles, fair news
postering, articles and fair news
postering, articles and fair news
Self-contained column
postering, articles and fair news
modules, 2 interviews
postering, articles and fair news
postering, articles and fair news
postering, articles and fair news
postering, articles and fair news
postering, articles and fair news
Posting and fair news
Analytical articles
info in the annual fairs guide
postering, articles and fair news
Radio
Station
Nashe Radio 101,7 Fm
Period
September 2014
Rock FM 95,2
Maximum 103,7Fm
Radio «Orpheus» 99,2 Fm
Self-contained cycle programs about the fairs
April 2014 – September 2014 (weekly)
Internet Radio-station «Schena»
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E-mailing / Newsletter
Organizer’s database for E-mailing contains more than 35.000 addresses of target audience in
Russia and the CIS. This database is being constantly updated and increased. E-mailings
carried out twice a month from December 2013 to March 2014. Newsletter goes out weekly from
April 2013 to September 2014 (show and exhibitors’ news, exhibitor interviews, industry news
etc).
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E-mailing of Show & Exhibitors News to the database of VIPs (3.000 contacts)
- Buyers: whole sellers, distributors, retailers;
- Governmental institutions;
- Branch-related associations and unions;
- Directors of theaters, concert halls, entertainment centers, amusement parks, event
locations
- Chambers of commerce and industry of the Russian Federation, the CIS and other
counries
- Trade missions and other representatives of foreign countries in the Russian
Federation
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Distribution of printed materials in Moscow and other major cities of Russia & CIS
- Music shops;
- Concert halls;
- Music academies and music schools;
- Conservatories and music departments at universities;
- Rehearsal studios;
- Culture / night clubs, discoteques
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Online Promotion at Domestic and International Web-sites
www.namm-musikmesse.ru
www.prolight-namm.ru
www.musikmesse.com
www.prolight-sound.com
www.namm.org
Detailed information about the fairs, lists of exhibitors, sponsors and partners, interactive floor
plans, business programs etc. available online in English and Russian. Online visitor registration
starts in April 2014.
More promotion & services
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Cooperation with the ministries and departments of culture, education, with professional
associations and with experts of the market in Russia and the CIS
Projects’ presentation at the leading international trade shows in the USA, Germany,
China and Russia
VIP lounge for the most important Russian and CIS buyers - Tulip Club
Extensive business program
Event program
NAMM Musikmesse Russia
Prolight + Sound NAMM Russia
Confirmed Events
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Educational seminars for dealers – NAMM
University
International music business convention
COLISIUM – a leading event for concert
promoters and event agencies
Seminars for piano technicians – Piano Days
Competition of Violin Masters
Master-classes by LearnMusic
Finale of the All-Russian competition of
soundtrack production for animation films
Round tables for music teachers and professors
of the Russian State Institute of Cinematography
Computer Master-class for creating soundtracks
for musicians
Student Concert by Moscow Culture Department
National Conference and Pedagogical Seminarworkshop of the National Council on
contemporary music education. Presentations of
author’s techniques by well-known teachers
(keyboard synthesizer and music software)
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Rental & Trussing Forum – over 300
representatives of the Rental
industry from all regions of Russian
and the CIS countries come together
Lighting designer competition
Demonstration of line arrays (outdoor
stage)
The XIV Award Ceremony of the AllRussian competition of creative
works by students, sound engineers
and sound technicians engineers (by
Roland Music, InAvate)
Master-class for concert sound
technicians
Job center / Match making
Educational seminars (by InAvate)
Technical seminars by domestic and
international specialists for students.
Annual program by InAvate
Educational program by AVClub Pro
String instruments international competition
– Violin: Soul and Shape by Philharmonik
magazine (Moscow)
In planning
DJ School
Seminars & master-classes “Pavilion Classique”
Events for school children organized by
Departments of Culture and Education
Special displays of Russian regions and the CIS
countries with their own programs
Events by Glinka Museum, the Russian Radiostation “Orpheus”, the Goethe`s German Cultural
Centre, the Russian Union of concert
organizations, the Russian Association of
musical theaters, the Union of Composers the
”XXI century”
Finale of Moscow music festival "Kids & jazz"
Guitar Music Festival “Guitar player party”
Master-classes for making and repairing of
music instruments
Provocative seminar "Improvisation & Jazz”
Master Class by Anatoly Kroll & jazz band
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Round tables and panels for concert
organizers and event agencies
VJ contest
Seminars and workshops for theater
sound engineers and stage
technicians
Seminars for lighting designers and
specialists of theater technical
departments
Events for technical students
Events by the British Design School
and the Russian Association of
Sound Engineers
We are looking forward to welcoming you
at Sokolniki Exhibition and Convention Centre
11 - 14 September 2014!
Visitor on-line registration open in April 2014 at
www.namm-musikmesse.ru and www.prolight-namm.ru
Contacts for participants and partners:
Alexandra Yurchenko (Project head manager)
Tel: +7 (495) 649-8775 ext. 132
Fax: +7 (495) 649-8785
alexandra.yurchenko@russia.messefrankfurt.com
Sofia Bolshakova (Customer relations manager)
Tel. +7 (495) 649-8775 ext. 104
sofia.bolshakova@russia.messefrankfurt.com
Elena de Lange (Brand manager)
Tel. +7 (495) 649-8775 ext. 151
elena.de.lange@messefrankfurt.com
Contact for media & press:
Ekaterina Soboleva (Marketing manager)
Tel: +7 495 649-8775 ext. 137
Fax: +7 495 649-8785
ekaterina.soboleva@russia.messefrankfurt.com