united by passion. fueled by dreams.

UNITED BY PASSION. FUELED BY DREAMS.
WWW.NASCAR.COM/foundation
2008
ANNUAL
REPORT
THE NASCAR FOUNDATION
THE NASCAR FOUNDATION
A LETTER FROM OUR CHAIRPERSON
Dear Friends,
MISSION: The NASCAR Foundation embodies the compassion of the NASCAR family
and our commitment to serving communities. The NASCAR Foundation will use
the strength of the sport and its people to make a difference in the lives
of those who need it most.
IMPACT: Since 2006, The NASCAR Foundation has saved more than 35,000 lives
through its national Blood & Marrow Drive, granted 275 NASCAR-themed wishes,
sent more than 500 kids to Victory Junction, recruited 9,256 fans to become
part of a Volunteer Network, and dedicated over $6.25 million in donations
and non-profit programming. United by The NASCAR Foundation, we are all
making a difference.
In 2008, The NASCAR Foundation continued to change lives in communities across the
country. As a result of the tremendous support that we received from NASCAR fans and our
corporate partners, we had some incredible accomplishments.
One of the highlights of the year was a new program in which every child who visits a
Speediatrics facility at Halifax Medical Center in Daytona Beach, Fla., or Homestead Hospital
in Homestead, Fla., receives a specially designed teddy bear. This is just one small step to
helping some of our youngest fans get through the difficult experience of a hospital visit.
We also welcomed country music star Garth Brooks as our 2008 NASCAR Day spokesperson.
It’s been amazing to see how NASCAR Day has grown from year to year, allowing fans of
all ages to participate and make a difference. In 2008, fans across the country gathered to
throw NASCAR Day parties at their schools, offices or organizations to show their support
for the sport they love. One of the many things we are able to do as a result of the funds
raised through NASCAR Day is support Victory Junction; The NASCAR Foundation was able to
send 220 kids to Victory Junction free of charge for an entire week of camp activities.
BOARD OF
DIRECTORS
Betty Jane France
Chairperson
Jennifer Bates
Harold Goodemote
Mike Helton
Jim Hunter
Tom Murphy
Doris Rumery
Rusty Wallace
Todd Wilson
Thank you for being a part of our NASCAR family. We hope that when you read this report
you will realize the impact of your support on the foundation. We share our success stories
with you because you helped us create them.
In closing, let me emphasize just how excited we are about the future. We look forward to
many more years of changing lives together and celebrating everything that makes our sport
the best in the world.
Sincerely,
Betty Jane France
Chairperson, The NASCAR Foundation
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3
NASCAR DAY
NASCAR DAY 2008
291,356
Celebrated in May, NASCAR Day is an
opportunity for fans, corporations, schools
and organizations across the country to
donate $5 to raise funds for The NASCAR
Foundation and its Family of Charities
in an effort to help thousands of children
live better lives.
Number of NASCAR fans who participated
in NASCAR Day last year.
4
Around here, a modest five-dollar donation goes a
long way. By partnering with a variety of charitable
organizations, The NASCAR Foundation is able to
positively affect communities across the country.
The following partner examples show how your
donor dollars are being put to work.
Through a program supported by The NASCAR
Foundation, every child who visits a Speediatrics
unit receives a teddy bear, specially designed by
Speediatrics founder and The NASCAR Foundation
Board Chairperson Betty Jane France. In 2008, The
NASCAR Foundation contributed $375,000 to the
Speediatrics units to help fund critical medical
equipment for children in need, which helped treat
19,930 children at both Speediatrics units in Daytona
Beach and Homestead, Florida.
2008
Speediatrics patient,
NASCAR Day
Hannah, receives a
supporter
teddy bear from a
Garth Brooks
Speediatrics nurse.
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NASCAR DAY
NASCAR DAY 2008
Collin’s Story
Imagine a place where special doesn’t mean different, but it
truly means special. A place where annually more than 2,000
kids get to come and test the limits of their imagination – a
place where anything is possible.
In 2005, Collin’s family visited Victory Junction
for the first time. The camp provided a place
for Collin to go and get the same camp experience
as all of his friends and gain a sense of normalcy.
Collin McCord describes Victory Junction as “paradise.” Collin
is one of the many kids who attend the camp year after year
to meet new friends and have an experience of a lifetime.
Since that first experience, the McCord family has
continued to be blown away. “It’s truly one of those
places that is magical. What it gives these children
– an immense feeling of normalcy and happiness –
cannot be valued. To be normal and accepted and
special… to truly be special is amazing,” said Kristi,
Collin’s mother.
In October, Collin celebrated 10 years of being
cancer free.
In 1997, when Collin was 15 months old, he was diagnosed
with T-Cell Acute Lymphocytic Leukemia (ALL). A mere five
months later, Collin’s family got devastating news. The cancer
had spread to his brain, and Collin began an intense
radiation treatment.
Within 24 hours of Collin’s initial diagnosis, his mother Kristi,
found out she was pregnant with her second child. Five months
after the birth of Collin’s little brother Kristopher, Collin relapsed
and was given a 20% chance of survival. Thankfully, Collin was
able to receive a life-saving bone marrow transplant from his
younger brother’s banked supply.
As Collin got older, several of his classmates at school started
attending sport and outdoor recreational camps. Due to
physical limitations that resulted from the chemo and radiation
treatments at such a young age, Collin was unable to attend
camps like many of his friends.
Building Playgrounds
Elon Children’s Home went 100 years without a
playground before The NASCAR Foundation built one
in a single day in celebration of NASCAR Day.
Thank you to all the fans and corporate partners who
supported NASCAR Day and helped send kids like
Collin to camp.
A total of 220 kids were able to attend Victory
Junction free of charge as a result of contributions
($550,000 total) made by The NASCAR Foundation.
Board Member
Rusty Wallace lends
“It’s not a camp,
6
a hand during the
it’s paradise.”
playground build for
- Collin McCord
Elon Children’s Home
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TRACK HIGHLIGHTS
TRACK HIGHLIGHTS
Unforgettable At-track Performances
Take a Walk, Change a Life
The NASCAR Foundation Track Walks give fans the
unique opportunity to walk a lap around some of
the most famous race tracks on the NASCAR circuit.
Walkers get to experience the track from a different
perspective and enjoy the sights and sounds of being
down on the track’s surface.
TRACK
WALK
Presented by
We celebrated our largest track walk in May, as more
than 1,200 NASCAR fans stepped out on the track
at Dover International Speedway alongside eight
NASCAR Sprint Cup Series drivers to show their
support for nine charitable organizations. Dover was
one of nine Track Walks in the 2008 season.
Thank you to our partner
Hock Foods for making these
events possible.
8
Presented by
We partnered with Speedway Children’s Charities
on six of the nine events. Through this partnership
The NASCAR Foundation contributed $132,000 to SCC
to help children in educational, financial, social and
medical need to lead productive lives. In 2008,
SCC awarded more than $3.4 million to over 420
organizations to help children have a better, brighter
and healthier future.
Participating Tracks
•Atlanta Motor Speedway
•Bristol Motor Speedway
•Dover International Speedway
•Las Vegas Motor Speedway
•Lowe’s Motor Speedway
•New Hampshire Motor Speedway
•Pocono Raceway
•Richmond International Raceway
•Texas Motor Speedway
On September 11th, 28 NASCAR-sanctioned tracks held blood and marrow drives
at their facilities as part of The NASCAR Foundation 3rd Annual Blood and Marrow Drive
presented by Nationwide Insurance. The Drive broke all former records by collecting
4,261 pints of blood and adding 4,622 new members to the Be The Match Registry.SM
As a result of this drive, more than 17,000 lives were saved and hope was offered
F O U N DAT I O N B LO O D & M A R ROW D R I V E 2 0 0 8 LO G O G U I D E L I N E S
to the 6,000 patients searching the Be The Match RegistrySM for a marrow donor.
TABLE OF CONTENTS
2. PRINT LOGOS
3. EMBROIDERY LOGOS
4. COLORS & SPECIFICATIONS
THE NASCAR
LO G O S C R E AT E D 0 2 / 2 0 0 8
•Atlanta Motor Speedway
•Auto Club Speedway
•Bristol Motor Speedway
•Chicagoland Speedway
•Darlington Raceway
•Daytona International Speedway
•Dover International Speedway
•Elko Speedway
•Gateway International Raceway
•Homestead-Miami Speedway
•Indianapolis Motor Speedway
•Infineon Raceway
•Iowa Speedway
•Kansas Speedway
In Partnership with
•Las Vegas Motor Speedway
•Lowe’s Motor Speedway
•Martinsville Speedway
•Memphis Motorsports Park
•Michigan International Speedway
•The Milwaukee Mile
•New Hampshire Motor Speedway
•Phoenix International Raceway
•Pocono Raceway
•Richmond International Raceway
•Rockford Speedway
•Talladega Superspeedway
•Texas Motor Speedway
•Watkins Glen International
Rusty Wallace, Board Member
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A Million Thanks.org
Aflac Cancer Center
Alabama Institute for Deaf
& Blind Foundation, Inc.
The ALS Association of Northwest Arkansas
Alzheimer’s Association
American Cancer Society
American Diabetes Association
American Heart Association
American Red Cross
American Red Cross Martinsville
American Red Cross North Talladega
American Red Cross PA
American Red Cross Southeastern PA
American Red Cross Volusia
Autism Society of Delaware
Autism Speaks
Baptist Health South Florida
Foundation, Inc.
Best Buddies Florida
Bethune-Cookman University
Bikes for Kidz
The Blewitt Foundation
Bobby Labonte Foundation
Bobby Scruggs Memorial Foundation
Bo-Dyn Bobsled Project
The Boggy Creek Gang, Inc.
Boy Scouts of America
Boy Scouts of America - Circle
Ten Council
Boy Scouts of America, Grand
Canyon Council
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Boy Scouts of America, Greater
Alabama Council
Boys & Girls Club of Cabarrus County
Boys & Girls Club of Lenawee
Brady Center
Camp Arrowhead for Boys, Inc.
Citizen Schools-North Carolina
Communities in Schools
Cornelius Elementary Schools PTO
Cornerstone Schools Association
Council on Aging of Volusia County
Crime Stoppers of Northeast Florida
Cystic Fibrosis Foundation
Dale Earnhardt Foundation
The Dale Jarrett Foundation
The Dale Jr. Foundation
Darrell Gwynn Foundation
Daytona Beach Community Foundation
Denny Hamlin Foundation
Embry-Riddle Aeronautical University
Formula Smiles
Foundation for the Carolinas
Greater Dover Foundation
Greater Horizons
Greater Lake Norman Young Life
Greg Biffle Foundation
Halifax Humane Society
Halifax Medical Center Foundation
Hendrick Marrow Program
Hermie and Elliot Sadler Foundation
Hinds Feet Farm
The Home Depot Foundation
PROGRAM HIGHLIGHTS
WHO WE SUPPORT
PROGRAM HIGHLIGHTS
Homestead Hospital Foundation
Humane Society of Iredell County
Jamie McMurry Foundation
Jeff Gordon Foundation
Jimmie Johnson Foundation
Kasey Kahne Foundation
The Kenny Irwin Jr. Foundation
Keys
Kurt Busch Foundation
Kyle Busch Foundation
Kyle Petty Charity Ride
The Leukemia and Lymphoma Society
LOMA Linda University Children’s
Hospital Foundation
Lucky Dog Speedway Charities, Inc.
Make-A-Wish Foundation
of Arizona, Inc.
Make-A-Wish Foundation of Orange
County and The Inland Empire
Make-A-Wish Foundation of Western
New York
Make-A-Wish Foundation of Central
and Western North Carolina
March of Dimes
Marine Toys for Tots Foundation
Martin Truex Jr. Foundation
Martinsville Children’s Charities
McLeod Health Foundation
MDA
Motor Racing Outreach
The Next Stop Foundation
North Shore Animal League of America
Office of Chad Community Relations
Partners for Parks, Inc.
Partnership for Drug Free America
Peace Jam Foundation
Phi Beta Lambda - ABTCC
Place of Hope
Post
Race 2 Safety Foundation/BIAA
Racing 4 Literacy
Ryan Newman Foundation
Speedway Children’s Charities
Stater Brothers Charities
Stetson University
Stocks for Tots
Susan G. Komen for the Cure
Talladega College
Terry Labonte Roam
for a Home Foundation
Thurgood Marshall College Fund
Tony Stewart Foundation
Turning Point: The Center
of Hope & Healing
United Negro College Fund
United Way of Central Carolinas
Universal Technical Institute
Universal Technical Institute Foundation
Victory Junction
Volusia County 4-H Development Fund
Volusia Surf Lifesaving Association
Ward Burton Wildlife Foundation
Women’s Auxiliary of Motorsports, Inc.
Instilling Values Through Sports
Last year, NASCAR CEO
Brian France, along with
Kyle Petty and other
representatives from
NASCAR and The NASCAR
Foundation, traveled to
Columbia with Juan and
Connie Montoya to tour a Formula Smiles facility.
The group got to witness first hand the great
work that Juan and Connie are doing with their
foundation. Through sport, they are bringing hope into
the lives of Colombian children. During the trip, The
NASCAR Foundation presented Juan and Connie with a
$25,000 check for Formula Smiles.
Making Wishes Come True
Last year, The NASCAR Foundation helped grant 80 wishes
by providing once in a lifetime NASCAR experiences to
children with life threatening illnesses. The Foundation
also donated $48,000 to various wish organizations to
make even more dreams come true. In April, The NASCAR
Foundation helped Jeff Gordon celebrate surpassing the
200th wish mark with the Make A Wish® Foundation.
Gordon says he grants kids’ heartfelt wishes nearly every
weekend during the race season because of the profound
effect these kids have on his life.
To learn about all the great work being done within the NASCAR Community and
to sign up to receive our e-newsletter visit WWW.NASCAR.COM/foundation.
Animal Welfare Contributions
The NASCAR Foundation Partners for Paws Spectacular
was held on February 11th at Daytona International
Speedway to benefit the Greg Biffle Foundation,
Ryan Newman Foundation and Halifax Humane
Society of Daytona Beach. Biffle, Newman and
Mike Skinner hosted the live and silent auction
event that raised funds for their favorite animal
welfare groups. Through contributions made
in 2008 to animal welfare and rescue groups,
The NASCAR Foundation helped save and ready
for adoption 333 animals.
Educational Initiatives
As part of The NASCAR Foundation’s ongoing focus
on education, donations of $200,000 were given to
support educational causes in local track markets,
including a $90,000 scholarship fund in honor
of Brienne Davis for women seeking an
automotive technical education.
Davis, a NASCAR Sprint Cup Series
Official, passed away in 2008
at age 28. In the fall, dozens
of NASCAR Officials came
together and held the 1st
Official Jail & Bail
fundraiser for the fund.
Brienne Davis
1979 - 2008
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VOLUNTEER EFFORTS
VOLUNTEER EFFORTS
The NASCAR Foundation
The NASCAR Foundation Volunteer Network is a
community of NASCAR Fans who are dedicated to
community service to support those in need through
NASCAR-themed projects.
9,256
Number of fans who are a member of
The NASCAR Foundation Volunteer Network.
ServiceNation Day of Action
The NASCAR Foundation Volunteer Network teamed up
with the Kyle Busch Foundation and Carolina Children’s
Center on Sept. 27th for the ServiceNation Day of Action.
More than 50 volunteers came out to Carolina Children’s
Center and helped with a variety of projects ranging
from grounds clean-up to interior and exterior painting.
The Carolina Children’s Center in Concord, N.C., is one
of five children’s homes supported by the Kyle Busch
Foundation in race markets around the country.
Volunteer Network
spokesperson Kasey
Kahne appeared on the
cover of the USA Weekend Make A Difference
Day issue.
Our Spokesperson, Kasey Kahne
Throughout 2008, NASCAR driver Kasey Kahne honored
incredible volunteers with a President’s Service Award.
Not only does Kahne serve on the President’s Council on
Service and Civic Participation, but he also served as the
2008 spokesperson for The NASCAR Foundation Volunteer
Network. In October, Kahne was featured on the cover of
USA Weekend with country music star Dierks Bentley to
celebrate USA Weekend’s Make A Difference Day.
Get involved today and join The NASCAR Foundation
Volunteer Network. For details log on to
WWW.NASCAR.COM/foundation.
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Carolina Children’s Center
ServiceNation Day of Action
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Thank you to all of our corporate partners who support The NASCAR Foundation.
The Friends of the Foundation is a unique way to become more intimately involved in the charitable community of NASCAR.
Lifetime Member - $50,000.00 & up
NASCAR, Inc.
Sprint, Inc.
Winner’s Circle
Champion - $10,000.00 - $49,999.99
Nationwide Insurance
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Checkered Flag
Green Flag
Aflac
Americrown
Bruce Rossmeyer’s Daytona Harley-Davidson
Checkered Flag Sports
DIRECTV
JHE Production Group, Inc.
NASCAR Scene
Nationwide Insurance
Stater Bros. Markets
Wal-Mart Logistics
American Micro Products, Inc.
Bank of America
Bass Pro Shops
Coors Brewing Company
ESPN
The Great Frame Up
Lucky Dog
Milbank, Tweed, Hadley & McCloy, LLP
Randy W. James & Associates, P.C.
Tiffany & Co.
Toyota Motor Sales, U.S.A., Inc.
Turner Broadcasting System, Inc.
VF
CORPORATE PARTNERS /FRIENDS
CORPORATE PARTNERS/FRIENDS
CORPORATE PARTNERS
White Flag
ABC Atlanta, LLC
Bingo World
Boies Schiller & Flexner
Bright House Networks
Checkered Flag Committee, Inc.
Communicore, Inc.
FOX Sports
Freightliner Trucks
The Hartford
Jump Co.
Mid-America Golf Car Transport, Inc.
Sam Bass Gallery
SIRIUS NASCAR Radio
SPEED
Staed Family Associates
Swift Aviation Services, Inc.
The Thread Mill
Winner - $1,000.00 - $9,999.99
ABC Atlanta, LLC
Mr. & Mrs. Ward and Jennifer Bates
Ms. Dee Bentley
Mr. & Mrs. Kinnon
and Sandra Marshall
Mr. Gary Smith
Mr. Joel Anderson
Dr. Derek Lovley
Mr. & Mrs. Ned and Suzanne Allen
Ms. Jo Ann Scubelek-Prushinski
Wood Foundation
Leader - $500.00 - $999.99
Mr. Richard Chavez
Mr. Eric Dunnaway
Ms. Marilyn Jeffries
Ms. Elizabeth Lancing
Mr. Martin Myers
Ms. Sherry Shockley
Ms. Rose Ann Stamey
Mr. & Mrs. Cooper
and Colleen Young
Myers Companies
R&R Industries
Kenneth McGee, P.A.
Decopac
Qualifier - $100.00 - $499.99
Mr. & Mrs. Buddy
and Donna Auer
Mrs. Tiffany Bismarck
Mr. Dan Brintnall
Mr. David Britton
Ms. Kathleen Bulmer
Ms. Patti Jo Butler
Mr. Joseph Castora
Mr. George Chandler
Mr. & Mrs. Harvey
and Tammy Chesler
Ms. Debbie Cox
Mr. David Cray
Ms. Lois E. Crudden
Ms. Julie Cunningham
Ms. Marlene Emery
Ms. Judy Fettner
Ms. Margaret Fraser
Mr. Lou Garate
Ms. Jennifer George
Ms. Daphne Goodwin
Mr. Stephen Grew
Mr. Michael Guns
Mr. Richard Harrison
Mr. & Mrs. Larry Helton
Mr. David Hoots
Ms. Ashley M. Jones
Ms. Lisette Kaczka
Ms. Dena Leong
Dr. Christopher Lucas
Mr. Spencer Lueders
Mr. Gregory Martin
Ms. Amanda Martin
Mr. Nicholas Mascoli
Mr. Matthew McCloskey
Mr. Brian Moyer
Mr. Aaron Murphy
Mr. Bruce Murphy
Ms. Wendy Nelson
Ms. Sarah Newman
Mr. Ron Nichols
Mr. & Mrs. John and Tracy Nipp
Mr. Gregg H. North
Mr. Ron Nowell
Mr. Jim Obermeyer
Ms. Chrissy Pellegrino
Mr. Robin Pemberton
Mr. Rodney Robertson
Ms. Laura Ross
Mr. Richard F. Sivulich
Mr. Scooter Slade
Mrs. Lisa L. Smith
Mr. Duke Smith
Ms. Jadee Smith
Ms. Beverly Sonnenberg
Ms. Jennifer Spencer
Ms. Ashley Spring
Mr. William Stack
Mr. Brian Staples
Ms. Gena Swearingen
Ms. Theresa Tankersley
Mr. & Mrs. Derek and Jen Thomas
Ms. Carol Tito
Mr. Larry Turman
Ms. Martha Vannoy
Mr. Scott Wall
Ms. Linda Weglewski
Mr. Dave Wells
Ms. Shonda Welty
Mrs. Samantha Whitley
Mrs. Marcia Williams
Mr. Alan Yody
New Beginnings Lawncare
Tomoka Construction Services, Inc.
Scheve Trucking
Right Touch Therapeutic
Massage and Personal
Fittness Training
Consolidated Insurance Agency
Direct Point Group, Inc.
Frimair USA West, Inc.
Constangy, Brooks & Smith, LLP
Charles Yokubonus and Son, Inc.
Von Plumbing
Microsoft
Legends Circle
Mr. & Mrs. Patrick and Paula Hicks
Ms. Deborah Dee
Fiscal Responsibility
We are proud †o say that thanks
to the generosity and support from
the NASCAR family, The NASCAR
Foundation experienced continued
financial strength in 2008.
As we look to the future, we are
optimistic that our sound
financial status will expand our
ability to make a difference in the
lives of those who need it most.
Total income in the past fiscal year >> Fundraising
Program Services
Management & General
Net Assets >>
$4,218,377
n 13%
n
66%
n11%
$1,633,466
15
550 South Caldwell Street
Suite 2000
Charlotte, NC 28202
T>> 704-348-9630
F>> 704-348-9778
WWW.NASCAR.COM/foundation
foundation@nascarfoundation.com
© 2009 The NASCAR Foundation is a trademark of NASCAR, Inc.
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