Tennessee Press Association
Transcription
Tennessee Press Association
Tennessee Press 2008 Annual Report 8 ‘08 Marks Another Year of Growth for Tennessee’s Advertising Networks Clipping Bureau Increases Revenue in 2008 In 2008, the TPS Clipping Bureau accomplished its goal of surpassing 2007. Despite the down economy, the department was able to increase its revenue by 8% from the previous year. This is quite a feat since there were fewer employees in the department than there have been in the past. With the retirement of Linda Johnson, a reader for over 20 years, schedules were rearranged to accommodate the change. The hard work of the current readers allowed the department to continue at a steady, productive pace. Nine out of 12 months were more profitable in 2008 than they were in 2007. There were 181,554 clippings sent to clients in 2008. Of those clippings, 98,793 of them were E-Clips. These are clippings that are clipped, scanned and sent by email to clients that choose this optional service. The amount of E-Clips sent out this year broke the previous record by 4,439 clips. A majority of Clipping Bureau clients are located in Tennessee, but several others are out-of-state. They span the country from New York to California, from Louisiana to Ohio. The bureau also works with other clipping services throughout the country to obtain clips for clients. age reps to sell the ads, TPS held a contest for sales reps from January through March. It was a huge success. Seven reps sold ads into the networks, generating $4,458 in new revenue for their newspapers. Since January, participation in TnScan and TnDAN has grown 6 percent. TPS was able to increase newspaper involvement by effectively communicating the benefits of belonging to these networks. In January, letters were sent to all TPA members letting them know how much money was distributed through the pool share. Newspapers that sold ads into the networks were informed as to the amount of revenue that was generated. In July, e-mails were sent to all ad directors at TPA member newspapers announcing open enrollment in the programs. The amount of the rebate checks had increased 23 to 26 percent over the first quarter. TPS also was able to boost enrollment by word of mouth. Ron Fryar played a major role in the growth of Tennessee’s Advertising Networks this past year. This gave us an excellent idea for the upcoming year. Who better than publishers and ad directors to tout the benefits of these networks? So, TPS will comp the 2009 Winter Convention registration (a $150 value) for any TPA member newspaper that enrolls a non-participating newspaper into TnScan and/or TnDAN. Please refer to the list of newspapers currently enrolled in the networks available on tnpress.com. Advertising networks like TnScan and TnDAN continue to grow year after year. Advertisers recognize the convenience, effectiveness, and affordability of these programs. But, these networks could not exist without the TPA newspapers. Thank you for making 2008 a good year. TPS will be rolling out new ideas in the upcoming year, so LOOK OUT 2009! Press Service Creates Statewide Online Advertising Network TPS realized that online advertising is predicted to be the largest area of growth for many newspapers in the near future. To ensure that newspapers are included in as many campaign budgets as possible, we needed to make online advertising easy and cost-effective. Many TPA member newspapers already offer online advertising options that are similar to an ROP buy, but may have extra availability for ads on their respective sites that go unsold. TPS decided to partner with a vendor that could help us develop a statewide online ad program to help members fill those spots and earn revenue. After meeting with several potential companies, we decided that Digital Press Consortium (DPC) was the right fit for us. They are currently administer- Tennessee Press Association Representing 128 Newspapers 435 Montbrook Lane Knoxville, TN 37919 Phone (865) 584-5761 Toll Free (800) 565-7377 Fax (865) 558-8687 tnpress.com ing the online programs for a handful of other state press services as well. The online ad network will operate in much the same way as our Network print products (2x2 and 2x4 ads), whereby advertisers will be able to run online button advertising on many newspaper sites across the entire state for very little money. TPS will not accept ads related to adult services, 900 numbers, “work at home”, or debt consolidation. In this tight economy, the low cost of these ads should be especially attractive as an add-on for our ROP and Network customers, to increase the reach of their print ads. The ease of participating in the online advertising network should be particularly appealing to TPA member newspapers. Newspapers will simply place a unique code provided by TPS onto their Web site anywhere they would like these ads to appear. TPS and DPC will do the rest of the work. Newspapers can reject any ad that does not adhere to their advertising guidelines. Plus, newspapers will receive quarterly rebate checks and will have the opportunity to sell the ads and make a large commission. It’s a win-win. Place the code once and you’re done. The online advertising network will roll out in early 2009. TPA & TPS Staff Members Greg Sherrill, TPA Executive Director Greg Sherrill, TPS Exec. Vice President Laurie Alford, TPS Business Controller Kathy Hensley, Accounting Services Rep. Barry Jarrell, Advertising Director Rhonda Graham, New Business Dev. Mgr. Beth Elliott, Network Ad Manager Pam Corley, Senior Print Media Buyer Holly Craft, Public Notice Web Coord. Earl Goodman, Print Media Buyer Jackie Roberson, Tearsheet Coordinator Robyn Gentile, TPA Member Services Mgr. Kevin Slimp, Technology Director Angelique Dunn, Administrative Assistant Holly Craft, Clipping Bureau Manager Jeanie Bell, Reader Jessica Price, Reader Brenda Leek, Tabber Josh Ley, Scanning Technician Elenora Edwards, Managing Editor, The Tennessee Press Associate Members AbitibiBowater, Inc. Aflac Associated Press AT&T Dye, Van Mol & Lawrence Dynaric, Inc. Embarq Hollow and Hollow, LLC King & Ballow Life Care Centers of America Metro Creative Graphics, Inc. MMA Creative Publishing Group of America Right Way Business Services Rowlett Advertising Service Russell Printing Options Signature Offset SP Newsprint Sales Co. Tennessee Education Association Tennessee Farm Bureau Federation Tennessee National Guard Tennessee Dept. of Tourist Development Tennessee Valley Authority The Only Voice W.D. Stone & Associates W.E. Shaw & Associates The Zinser Law Firm Collegiate Associate Members Austin Peay State University Carson Newman College Cleveland State Community College East Tennessee State University Middle Tennessee State University Murray State University Tennessee Technological University Union University The University of Memphis The University of Tennessee, Knoxville The University of Tennessee, Martin Volunteer State Community College Western Kentucky University C M Y K CMYK CMYK Tennessee’s Statewide Classified Advertising Network (TnScan) and Tennessee’s Display Advertising Network (TnDAN) continue to serve the TPA member newspapers that participate in the programs. Just by replacing filler ads with TnScan and TnDAN ads, newspapers receive rebate checks each quarter. TPS has rebated a total of $126,993.00 during the first three quarters in 2008 to the participating newspapers. Newspapers can also tap into a powerful new revenue stream by selling the ads and keeping 40 percent commission. To encour- Tennessee Press Association Tennessee Press Service Tennessee Press Association Foundation Tennessee Press Association (TPA) was created in 1870 to represent the newspapers of Tennessee, both large and small. Since that time, TPA has grown to incorporate a wide array of services to our industry, such as annual State Press Contests, newspaper staff training, lobbying against closure of records and meetings, legal protection and many more. Tennessee Press Service, the business affiliate of TPA, was formed in 1947 to provide statewide and regional advertising placement for all TPA member newspapers. Mission Statement: Mission Statement: The Tennessee Press Association is the state’s foremost advocate of free press, open government and the people’s right to know. The association nurtures a community for journalistic enterprise by providing members ways to meet, exchange ideas, enhance skills and honor excellence. Members share a vital interest in sustaining the value of products they provide audiences, advertisers and communities; and to that end, TPA promotes activities to maintain quality, uphold integrity and adapt to the evolving business environment. In addition to a full-service ROP placement service, TPS also operates Statewide Classified, 2x2, and 2x4 networks that help newspapers turn remnant space into revenue. Most participants of these networks earn more in revenue than their annual TPA dues! TPS will soon be offering an online placement service to help extend advertisers' reach to the Web as well as in print. In addition to advertising placement, TPS also operates a clipping bureau, publishes a monthly tabloid covering the newspaper industry of our state, and coordinates the internationallyrecognized Institute of Newspaper Technology each year. Through the efforts of TPS programs, more than six million dollars of revenue was generated for TPA member newspapers in 2008. Raise and disburse funds to enable the Tennessee Press Association Foundation to be valued, and recognized nationally, as a statewide provider of quality educational opportunities for the benefit of Tennessee Press Association member newspapers by: Anticipating and meeting educational needs in the fields of journalism, First Amendment issues, advertising, business and technology; Developing and promoting awareness of Tennessee Press Association member newspapers to the general reading public; Promoting a work environment at Tennessee Press Association member newspapers conducive to producing high quality, nationally recognized, community newspapers and related products for our readers and advertising customers; and Providing appropriate recognition of those Tennessee newspaper professionals who are selected for inclusion in the Tennessee Newspaper Hall of Fame. Tennessee Press 2008 Annual Report Tennessee Press 2008 Annual Report CMYK TPA and Government Affairs Tennessee Press Association plays a key role as the voice of the newspaper industry with regard to open records, open meetings, and opposing legislation that would harm the free flow of information or otherwise restrict the free press. TPA President Tom Griscom appointed a new committee this year, the Government Affairs Committee, which replaced the former Freedom of Information (FOI) and Government Relations committees. The two former committees have met jointly and worked together on many issues for several years now, so it made sense to merge them into one body. The Government Affairs Committee is chaired by Elizabeth Blackstone of Columbia. It works hand-in-hand with our contract lobbying service, Johnson Poss Government Relations, TPA staff, and Tennessee Coalition for Open Government (TCOG) to watch over the thousands of bills filed each year in Tennessee’s General Assembly. A system of watch and action lists help to identify potentially damaging legislation that could close records, remove notification requirements, or otherwise adversely affect our industry or the free flow of information. “I am excited to bring the former FOI and Government Relations people together under one committee structure,” said Blackstone. “We were already working together on the same issues for many years, but now this makes it official. “I am also very grateful to bring the expertise and talents of former FOI chair Michael Williams and his committee members into this unified committee structure.” Blackstone noted that the landscape of our profession is changing daily and that the role of this new, unified committee will become more important than ever. “We can’t be entrenched in what the profession has been. We must instead focus on what it is, on what it should be, and on what it can be,” Blackstone said. Tennessee Press Association was a key player in the creation of the TCOG several years ago. That coalition broadens our voice to include broadcast and other media and has been very instrumental in protecting our access to records and meetings. Led by Executive Director Frank Gibson, TCOG has become a strong advocate for the public’s right to know. “For the last two decades we fought one defensive battle after another to try and protect records. We stopped some really horrible major exemptions, but in concentrating on these major hurdles some smaller exemptions were continually added to the records law. This year, we have taken a proactive stance and were successful in getting the first improvements to the open records laws in more than 25 years,” said Gibson. Below are summarized some of the most important successes of the 2008 legislative session (the 105th General Assembly), taken from a report provided by Frank Gibson. • We were able last year to stop a company from coming into Tennessee to set up a private Web site for all public notices. The company could have brought it back this year but did not. It is being proposed almost annually in some form. • We compromised and agreed to close all addresses and personal phone numbers of state employees and the street addresses and personal telephone of local government workers in order to keep such information as date of birth open. Date of birth is the only regular identifier. Eight separate bills were filed after thousands of state employees were notified via e-mail that a newspaper and TV station had requested their name, address and phone number. This information is closed in most other states. • In 2008, with help from House Speaker Jimmy Naifeh, we were able to keep conceal and carry gun permit information open for another year. A TV story that found serious problems with the permit program, including permits being issued to convicted felons, helped. Making the proposed legislation more outrageous was the fact it would have made publishing anything in a permit file a Class E felony (1-2 years in prison). • An effort failed that would have brought back to life a bill that would fine cable companies (and in the future, we feared, all media) $50,000 for advertising Girls Gone Wild and other material/products deemed unfit. The measure passed the Senate in 2007 but died in a House subcommittee that year. • In 2008, public hospital boards got an exemption to close meetings to discuss strategic planning, but members must vote in an open meeting to close the doors and can’t vote on anything produced in the private meeting until seven days after materials have been made public. • A bill passed allowing Knox County to launch as a three-year pilot project an Internet relay chat room with public access provided to set up and archive all communication. Appropriated no money and required no reports on the project. Changes to Open Records Law (summarized by Frank Gibson): Here are the most significant changes to Tennessee’s Open Records Law, effective July 1, 2008, under legislation sponsored by Sen. Randy McNally, R-Oak Ridge, Sen. Joe Haynes, D-Goodlettsville, and Rep. Steve McDaniel, R-Parkers Crossroads. The text of the final version of the bill can be found on the General Assembly’s Web site as Amendment #3 to House Bill 3637. 1. Moves the definition of public records into the body of T.C.A. 107-503, which is universally recognized as the open records law and where citizens and reporters would ordinarily look for it. It retains the language “regardless of physical form or characteristics” to make it clear it applies to information stored in electronic form and defines record as anything “made or received pursuant to law or ordinance or in connection with the transaction of official business by any governmental agency.” 2. Says records must be made available “promptly,” but if that is not practical, it gives records custodian seven (7) business days to (A) grant the request, (B) cite a basis for denying it, or (C) explain in writing why it will take more than 7 days. There was no such deadline before. 3. Failure to reply to request “shall constitute a denial,” and you can go to either Chancery or Circuit Court immediately to contest a decision. Suits were permitted only in Chancery Court before. 4. Allows agencies to charge “actual costs” for providing records, including copying fees and employee time, but only if the request takes more than five (5) hours. That is an interim measure until the Office of Open Records Counsel develops a “schedule of reasonable charges” which would supplant the statute as early as this fall. The statute will still say agencies can “adopt and enforce reasonable rules” for making copies. 5. An agency cannot be required to sort through files to compile information subject to an open records request, but must make all relevant, non-exempt records available so citizens can do the work themselves. 6. An agency cannot contract away a right to inspect public records by turning records over to a private com- pany or non-governmental entity. 7. An agency cannot require a request to inspect records to be in writing and cannot charge to inspect public records unless the law specifically allows it. 8. An agency can require a request for copies to be in writing to help the custodian know what to copy, but the new Office of Open Records Counsel is asked to develop a form to be used for that purpose. 9. Since the citizenship/residency requirement was retained, an agency can require a photo or other “acceptable” ID to inspect records. 10. Requests for inspection and copying shall be “sufficiently detailed” to enable a custodian to locate or to copy the records. 11. A records custodian must provide an estimate of “reasonable costs.” 12. In a lawsuit, when a judge is trying to determine whether an adverse decision was willful (as opposed to arbitrary), thus justifying an award of legal fees, the court “may consider” whether the custodian sought guidance from the Open Records Counsel. This could help more plaintiffs collect legal fees. 13. Creates the Office of Open Records Counsel to answer questions from public officials, the public and the press. The ORC will collect data on open meetings inquiries and provide (or coordinate) training on the open records and open meetings laws. 14. Says ORC shall issue informal advisory opinions “as expeditiously as possible” and instructs the office to post opinions on its Web site. Instructs state officials to continue seeking legal advice from the Tennessee Attorney General. 15. Authorizes the ORC to “informally mediate and assist with resolution” of open records issues. C M Y K TPS Offers Plethora of Training Opportunities Tennessee Press Service, along with TPA and TPAF, enjoy a reputation among newspaper organizations as the unqualified leaders in the area of technology training. From an online video training program to regularly scheduled webinars to the Institute of Newspaper Technology, Tennessee newspapers have a wealth of resources available when it’s time to train staff in the latest hardware and software. Members throughout the state take advantage of these offerings in ever-growing numbers. Whether they are traveling to the campus of The University of Tennessee for three days of in-depth training or sitting at desks or conference tables in their offices taking part in a live webinar, Tennessee newspaper staffs have the most advanced training available at their fingertips. For more information concerning training opportunities, check out the offerings on this page or visit the Training area of tnpress.com. 2008 TPA Expenditures Government Relations $49,000 Office Space $39,694 Meeman Fund $2,460 Committees $1,264 General & Adminstrative $55,000 Contests $19,365 NAM & NNA $1,624 Legal Hotline $15,000 Meetings & Conventions $52,213 William Mitchell, Shelbyville Times-Gazette, participates in a class during the 2008 session of the Institute of Newspaper Technology on campus at The University of Tennessee. On Site Training & Consulting Appear to Be Hot Items in ‘09 7 Photo by Rob Heller Dan Proctor, News Sentinel, Knoxville, participates in a Flash class during the 2008 session of the Institute of Newspaper Technology. TPS Online Training Grows in Popularity and Topics As part of its commitment to members, TPS offers training in the latest technology. Above, Kevin Slimp trains newspaper staffs in Lenoir City and Kingston. If you happened to stroll through the offices of the Shelbyville Times-Gazette on January 5 or 6, you’d probably run into a class on InDesign, Photoshop or Acrobat as the staff prepares for a major software and workflow update a week later. Drop by Vol State Community College in Gallatin a week later and you’ll find TPS Technology Director, Kevin Slimp, leading classes for area newspaper designers and staffs. As part of its commitment to members, TPS provides the opportunity for newspapers to receive training in the latest newspaper technologies. The most common requests come from newspapers who want expert advice as they move toward a major equipment or workflow upgrade and from members who want to provide on-site training for their staffs. In 2008, there were several requests from newspaper groups in Tennessee who were upgrading to a new pagination workflow. In many cases, Kevin helped create a game plan, led groups through purchase options and provided training for staffs as they moved to new applications or upgraded to unfamiliar versions. Other newspapers brought Kevin on site to train staff on updated software applications or to hone skills in photo editing and page layout. For more information about on site training or consulting, e-mail Kevin at kslimp@tnpress.com. Wouldn’t it be great if staff members could hone their skills during down times? Thanks to the forethought of the TPA Technology Committee, staff at member newspapers have that opportunity at any time. Online video training is only a click away. Ten to 15 minute classes in InDesign, Flash, Photoshop, Quark, Acrobat, CS4 and more are accessible through the Training area of tnpress. com. Getting this training is as simple as requesting a user name and password, then logging on to tnpress.com. Online training works like this. Videos are created and saved as Quicktime MPG files, meaning they can be viewed on PCs and Macs. After entering the Online Training area, visitors simply click on the title of a training session and either watch the video in their Web browser or download the file for later viewing. Some newspapers encourage designers and technical staff to log on each week to learn new techniques and update their skills. Others use this valuable resource during times of major software and hardware upgrades. Whatever the case, online video training is available free to members. To get a user name and password, simply e-mail Kevin Slimp at kslimp@tnpress.com. Soon you’ll be joining other members throughout the state who get their training online. CMYK 2 Tennessee Press 2008 Annual Report 78% of Tennessee Newspapers Participate in Public Notice Site During First Year The TPS Public Notice Web site, tnpublicnotice.com, currently consists of 94 participating member newspapers. The assistance from those papers is the reason the site has been successful. Since January 1, 2008 there have been over 26,000 notices uploaded. Since its inception in 2007, the site has provided a useful source for public information, including bids, foreclosures, meeting announcements and trustee sales. Each notice on the site is accompanied by the name and date of the publication from which it was printed. There have been over 28,000 searches via the site and of those searches, over 25,000 public notices have been viewed. “The number of people using our public notice Web site to search out information has astounded me,” said Technology Director Kevin Slimp. “I had no idea so many people had even found our site, much less were using it on a regular basis.” All four of our metro newspapers have been more than cooperative, and their participation has been extremely helpful. Our medium size and smaller papers have been great as well, and their eagerness to participate in the public notice site has been very encouraging over the last year. “I can't overstate the importance of getting all of our members to upload their information to the public notice Web site,” said Slimp. “It takes less than 10 or 15 minutes each week, and the benefits to the public and to our industry more than justify the minimal effort.” For more information, call Holly Craft at (865) 584-5761, ext. 119, or e-mail pubnotice@tnpress.com. CMYK Tennessee Press Service 08-09 Officers & Directors PRESIDENT Dale C. Gentry The Standard Banner Jefferson City VICE PRESIDENT Pauline D. Sherrer DIRECTOR Jeff Fishman DIRECTOR W.R. (Ron) Fryar Crossville Chronicle The Tullahoma News American Hometown Publishing DIRECTOR DIRECTOR Victor Parkins Michael Williams The Milan Mirror-Exchange The Paris Post-Intelligencer 2008 TPS Advertising Placement Auction $248,149 Financial $204,219 Other* $532,670 Public Notice $1,385,942 Lottery $250,929 ROP *Other includes Advocacy, Restaurants, Consumer Goods, Recruitment, Tourism, Political, Auto Dealerships, Education, Expos, State Associations and Class Action Lawsuits Telecommunications $1,325,838 Healthcare $443,354 Public Utilities $752,597 TnScan $401,070 TnDAN $256,128 Retail Chains $1,188,713 Network During 2008, TPS continued the work to bring our member papers additional revenue. Barry Jarrell, Advertising Director (covering East Tennessee) and Rhonda Graham, New Business Development Manager (covering Middle and West Tennessee), have traveled across Tennessee and other states spreading the word Ideas Contest Awards Presented in Gatlinburg Out of State Classified $140,231 Out of State DAN $23,490 TPA & UT Recognize Excellence in Tennessee Newspapers C M Y K The Institute of Newspaper Technology is co-sponsored each year by Tennessee Press Service and The University of Tennessee. “Tennessee Press Service (TPS) has been extremely active in 2008. In addition to providing more than $7 million of display, classified display and network revenue to TPA member newspapers, TPS also operates a full-service clipping bureau and an aggregate public notice Web site that extends the reach of these notices to online readers across the state. The searchable PRESIDENT site, www.tnpublicnotice.com, now has 94 member Dale C. Gentry newspapers posting more than 9,000 notices each The Standard Banner Jefferson City month. Since January 1, there have been almost 30,000 searches of Tennessee public notices! By operating this site, we allow important government, foreclosure and other notices to be available to the greatest segment of the general public as possible, all at no additional charge to the advertiser. With 2008 proving to be a very challenging year from an economic standpoint, member newspapers relied on TPS advertising placement more than ever. To help make sure that newspapers are the advertising medium of choice in the future, TPS is busy working with a vendor to roll out a new online placement network which should be up and running in early 2009. This will allow current print advertisers to easily reach a whole new demographic with a cost-effective, statewide buy. Watch for more information to come about this exciting new network. Thanks to the efforts of Kevin Slimp and others, TPS has helped Tennessee newspapers stay at the front of the technology curve. Please remember to take advantage of the outstanding training opportunities we provide, from webinars to online training videos to the Institute of Newspaper Technology. Please take a moment to peruse these pages, which provide more detail on how TPS is working hard to help TPA member publications be profitable for many years to come!” on Tennessee newspapers to advertising agencies and companies alike. In addition, Tennessee Press maintains a media presence online to further attract media buyers to Tennessee newspapers. With a professional staff of media buyers made up of Pam Corley and Earl Goodman, along with tearsheeter Jack- ie Roberson, we are able to assist agencies in placing ads in multiple markets across Tennessee at no extra cost to them. TPS makes it easy for ad agencies and companies to place in Tennessee newspapers! For additional information on TPS advertising, e-mail Barry Jarrell at bjarrell@tnpress.com Newspapers across Tennessee that won awards in the University of Tennessee-Tennessee Press Association 2008 State Press Contests were recognized July 18 in Nashville. The Erwin Record, Memphis Business Journal, Southern Standard, McMinnville, The LeafChronicle, Clarksville, and The Tennessean, Nashville, won the General Excellence top awards at the association's luncheon at the Millennium Maxwell House Hotel. Hank Dye, vice president of public and governmental relations for the UT system, presented awards. UT has co-sponsored the annual contest since 1940. General Excellence honors are based on total points accumulated for all award categories. For the sixth consecutive year, The Erwin Record won the General Excellence Award for its division. It was the first win for Memphis Business Journal, the third for The Leaf-Chronicle and seventh win for both the Southern Standard and The Tennessean. The Nebraska Press Association judged a total of 1,394 contest entries from 77 association newspapers. A change in the contests for 2008 added a fifth division for competition and divisions were based upon total weekly paid circulation instead of daily or nondaily status. 2008 General Excellence Award winners Awards in the annual Tennessee Press Association Ideas Contest were presented Friday, April 11, in Gatlinburg in conjunction with the Advertising/ Circulation Conference. The Chattanooga Times Free Press won the top prize, the Jack Freeland Memorial Award Best of Show, for the entry of a series of Subscription Promotion Ads. Runners-up were The Commercial Appeal, Memphis, for its "Elvis" Single Copy Promotion and the Overton County News, Livingston, for its "Santa's Home Office" ad entered in the Best Use of Multi-Color Ad category. The Shelbyville Times-Gazette received the most awards at 27. Members of the Nebraska Press Association judged the 1,270 contest entries. Fortythree newspapers participated in the 2008 contest. The Ideas Contest was established in 1978. The contest proceeds help to offset the speaker costs for the annual Advertising/Circulation Conference. Group 1. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Erwin Record Group 2. . . . . . . . . . . . . . . . . . . . . . . . Memphis Business Journal 3 ‘08 TPA Highlights Winter Convention & Press Institute The annual convention provides networking, training and forums for members to share ideas. UT-TPA State Press Contests Seventy-seven newspapers participated in the 2008 Contests. A total of 499 awards were presented. The awards event on July 18 had superior member participation. It exceeded the previous year’s attendance by 56 people for a total of 207, setting a record for the luncheon attendance. Summer Convention The Johnson City Press hosted a fabulous convention that delighted convention goers. The convention featured Press Camp for children of attendees and attendance was the highest for the convention since the 2004 Tri-State Convention Advertising/Circulation Conference Attendees received valuable training and networking opportunities. The conference was the bestattended conference since 2004. Ideas Contest The contest supports the Advertising/Circulation Conference's educational programming. A total of 297 awards were presented at the 2008 Conference. Elections Each June, new officers are elected during the Summer Convention. Pauline Sherrer, publisher of the Crossville Chronicle, passed the presidential gavel to Tom Griscom, publisher of the Chattanooga Times Free Press, on June 19. Mission Statement TPA adopted a mission statement in June. Contests judgings The participation of our members who serve as judges allows TPA to have the annual State Press Contests and Ideas Contest judged by members of another state press association. The Nebraska Press Association was our 2008 judging partner. Legislative Arena TPA worked with its lobbyist and the Tennessee Coalition for Open Government to successfully gain the first improvements to the Tennessee Open Records Law in 25 years. Group 3. . . . . . . . . . . . . . . . . . Southern Standard, McMinnville Group 4. . . . . . . . . . . . . . . . . . . . The Leaf-Chronicle, Clarksvile Group 5. . . . . . . . . . . . . . . . . . . . . . . . The Tennessean, Nashville “There is positive news as we look at the achievements of the Tennessee Press Association in 2008. Challenges to the state’s Open Records and Open Meetings laws moved into a second year. Improvements have been made in the fee structure for the production of documents by government agencies. No revisions were made to the requirement of keeping public deliberations open PRESIDENT Tom Griscom to the public. Chattanooga Times As TPA adopted a mission statement (see page one), the Free Press time also is appropriate to recount the role of a free press in our society. In doing so, we hold up the words of the First Amendment to the U.S. Constitution that guarantee the rights of assembly, speech, religion, petition and the press. Your association recognized the work of more than 100 newspapers at the annual Advertising/Circulation Ideas Contest and the State Press Contests. The summer convention in Johnson City introduced a new program for young people, who spent a day being cub reporters and publishing a newsletter. Your association continues to provide quality training, legal assistance on publishing issues through the Hotline and a strong platform for our changing industry.” Legal Hotline Proves Popular Member Benefit For many years, TPA has been partnering with TPA Counsel Rick Hollow to provide the Legal Hotline for all member newspapers. The Hotline allows members access to quick legal advice from Hollow’s firm, Hollow and Hollow, regarding a wide range of publishing issues including access to records and government meetings, appropriate housing ad language, libel protection and more. The Hotline was originally started as a subscription-based service that newspapers paid on top of membership dues. Several years ago, the Tennessee Press Association Board of Directors realized the value and importance of the Hotline and noted how its usage had increased dramatically over the years. In 2004, the TPA Board voted to provide funding to cover 100 percent of the Hotline expense for all member publications, thus ending the subscription service. Starting in 2005, the TPA Foundation has helped to offset the cost of this service, sharing the expense with TPA. Since then, Hollow has seen call volume increase steadily from just a few calls a month to more than five per week. That’s more than 250 calls per year! Hollow shared which topics he and his staff encounter most frequently on the Hotline. He said that at least two-thirds of the calls in 2008 have related to access issues, and of those, questions about open records occur about twice as often as calls about open meetings. Other calls cover a wide variety of topics, including taxation, appropriate language for publication (usually within letters to the editor and advertisements), public notice advertising issues and defamation. Hollow noted that there has only been one call regarding defamation in 2008, which is unusually rare. The Hotline gives us a good barometer of what types of issues the membership is facing. For example, after our office and the Hotline fielded numerous questions about public notice advertising, we asked Hollow to produce a summary of notice requirements in The Tennessee Code, which was distributed to publishers earlier this fall. One call to the Hotline could potentially save thousands if it helps to avoid a costly litigation or to open up a story. And, with the Hotline in place, members may even be eligible for a discount on their libel insurance premiums. For these reasons, TPA members have repeatedly confirmed that the Legal Hotline is one of the most valuable services we provide. CMYK Tennessee Press 2008 Annual Report 6 Tennessee Press 2008 Annual Report 2008 Year of Growth and Enhanced Educational Opportunities Thanks to TPAF Tennessee Press Association Officers, Directors and Members by District Director, District 1 Director, District 8 CMYK Lynn Richardson Herald and Tribune Jonesborough Bean Station, Grainger Today Bristol, Bristol Herald Courier Elizabethton, Elizabethton Star Erwin, The Erwin Record Greeneville, The Greeneville Sun Jefferson City, The Standard Banner Johnson City, Johnson City Press Jonesborough, Herald and Tribune Kingsport, Kingsport Times-News Morristown, Citizen Tribune Mountain City, The Tomahawk Newport, The Newport Plain Talk Rogersville, Rogersville Review TPA officers are elected to serve one-year terms. Terms are July 1 throug h June 30. Directors serve for two years on a staggered basis. Directors of even numbered districts are elected in even years and directors of odd numbered districts are elected in odd years. TPA bylaws require a specific rotation in the presidency. Every even year, the president elected will be from a daily newspaper and every odd year the president elected will be from a nondaily member newspaper. Additionally, the presidency rotates among TPA’s three grand divisions. Tom Griscom, the president elected in 2008, is from TPA’s middle grand division. It is customary for the president to have served two one-year terms as vice president before being elected president. Elections are held during the TPA Business Session at the summer convention. Brad Franklin The Lexington Progress PRESIDENT Tom Griscom Chattanooga Times Free Press VICE PRESIDENT NON-DAILIES VICE PRESIDENT DAILIES Victor Parkins The Milan Mirror-Exchange Art Powers Johnson City Press Director, District 2 Jack McElroy News Sentinel Knoxville Clinton, The Courier-News Harriman, The Harriman Record Kingston, The Roane County News Knoxville, The Knoxville Journal Knoxville, News Sentinel Lenoir City, News-Herald Maryville, The Daily Times Maynardville, The Union News Leader Oak Ridge, The Oak Ridger Pigeon Forge, Tennessee Star Journal Rockwood, The Rockwood Times Sevierville, The Mountain Press Tazewell, The Claiborne Progress Director, District 4 Mike DeLapp Herald-Citizen Cookeville Byrdstown, Pickett County Press Carthage, Carthage Courier Celina, Citizen-Statesman Cookeville, Herald-Citizen Crossville, Crossville Chronicle Gainesboro, Jackson County Sentinel Hartsville, The Hartsville Vidette Jamestown, Fentress Courier Lafayette, Macon County Chronicle Lafayette, Macon County Times LaFollette, LaFollette Press Livingston, Livingston Enterprise Livingston, Overton County News Oneida, Independent Herald Oneida, Scott County News Sparta, Sparta Expositor Spencer, The Mountain View Wartburg, Morgan County News TREASURER Bill Williams The Paris Post-Intelligencer DIRECTOR At large Pauline D. Sherrer Crossville Chronicle Director, District 6 Ellen Leifeld The Tennessean Nashville Ashland City, Ashland City Times Clarksville, The Leaf-Chronicle Dickson, The Dickson Herald Dover, The Stewart-Houston Times Gallatin, The News-Examiner Gallatin, The Newspaper Lebanon, The Lebanon Democrat Lebanon, The Wilson Post Mt. Juliet, Mt. Juliet News Nashville, Nashville Business Journal Nashville, The Tennessean Portland, The Portland Leader Portland, Portland Progressive Springfield, Robertson County Times Waverly, The News-Democrat Westmoreland, The Westmoreland Observer Bolivar, Bulletin Times Camden, The Camden Chronicle Henderson, Chester County Independent Huntingdon, Carroll County News-Leader Jackson, The Jackson Sun Lexington, The Lexington Progress McKenzie, The McKenzie Banner Parsons, The News Leader Savannah, The Courier Selmer, Independent Appeal Director, District 9 Joel Washburn Dresden Enterprise Dresden, Dresden Enterprise Dyer, The Tri-City Reporter Dyersburg, State Gazette Humboldt, The Humboldt Chronicle Martin, Weakley County Press Milan, The Milan Mirror-Exchange Paris, The Paris Post-Intelligencer Tiptonville, Lake County Banner Trenton, The Gazette Union City, Union City Daily Messenger Director, District 3 Chris Vass Chattanooga Times Free Press Athens, The Daily Post-Athenian Benton, Polk County News Chattanooga, Chattanooga Times Free Press Chattanooga, Hamilton County Herald Cleveland, Cleveland Daily Banner Dayton, The Herald-News Dunlap, The Dunlap Tribune Jasper, Jasper Journal Pikeville, The Bledsonian-Banner South Pittsburg, South Pittsburg Hustler Sweetwater, Monroe County Advocate & Democrat Director, District 10 Director, District 5 Hugh Jones Shelbyville Times-Gazette Fayetteville, Elk Valley Times Lynchburg, The Moore County News Manchester, Manchester Times McMinnville, Southern Standard Murfreesboro, The Daily News Journal Shelbyville, Shelbyville Times-Gazette Smithville, The Middle Tennessee Times Smithville, Smithville Review Tracy City, Grundy County Herald Tullahoma, The Tullahoma News Winchester, The Herald-Chronicle Woodbury, Cannon Courier Director, District 7 John Finney Buffalo River Review Linden Ardmore, Your Community Shopper Centerville, Hickman County Times Columbia, The Daily Herald Fairview, The Fairview Observer Hohenwald, Lewis County Herald Lawrenceburg, The Democrat-Union Lewisburg, Marshall County Tribune Linden, Buffalo River Review Pulaski, The Giles Free Press Pulaski, Pulaski Citizen Waynesboro, The Wayne County News Tennessee Press Association Foundation was formed in 1976 to provide financial support for training, education and other newspaper-related causes. In the more than thirty years since, TPAF has granted half a million dollars to a wide variety of causes that give back to our industry! During the last few years, TPAF has repositioned itself to become stronger than ever. After identifying its core mission and vision, TPAF set out to create an endowment fund and set responsible spending levels to ensure its financial health for decades to come. In 2005 it constructed a new headquarters facility in Knoxville and it now rents space to both TPA and TPS. This rent agreement provides positive cash flow to both grow the endowment and provide significant funding for Eric Barnes The Daily News Memphis Alamo, The Crockett Times Bartlett, Bartlett Express Brownsville, The States-Graphic Collierville, Collierville Herald Covington, The Leader Germantown, Germantown News Halls, The Halls Graphic Memphis, The Commercial Appeal Memphis, The Daily News Memphis, Memphis Business Journal Millington, The Millington Star Ripley, The Lauderdale County Enterprise Ripley, The Lauderdale Voice Somerville, The Fayette Falcon New Features Make TnPress.com Invaluable Resource Features were added to www.tnpress.com, the official Web site of the Tennessee Press Association, to improve services to members. They include online registration for TPA meetings and conventions and “about us” pages for TPA, TPS and TPAF. Members and the public can use the site to learn more about the functions of each entity. The site includes a calendar of events, video training segments, back issues of The Tennessee Press, NewsSwap and more. “If it is after hours and a member needs information about a TPA, TPS or TPAF program, we hope the Web site will be a tool to provide that information,” said Robyn Gentile, TPA member services manager. Suggestions for improvements are encouraged. grant assistance. More than $24,000 was granted for projects during 2008! Grant funding included $10,000 to Tennessee Press Association to help offset costs for providing the Legal Hotline for all TPA member newspapers; $5,000 for scholarships for members to attend the Institute of Newspaper Technology, an internationally-recognized intensive training program held in conjunction with the University of Tennessee; $3,000 as part of a five-year, $15,000 grant to Southern Newspaper Publishers Association to help offset costs associated with providing the free “Traveling Campus” multi-day training workshops at various locations across Tennessee; $3,000 to purchase and maintain laptop computers used for on-site technology training classes at TPA meetings and conventions; $2,500 to Tennessee Press Association to defray costs of bringing in instructors for the annual Drive-In Training concurrent workshops during Winter Convention; and $1,000 to Volunteer State College Foundation to provide computer assisted reporting training to students. As TPAF moves forward to 2009, the Foundation is positioned to retire the remaining debt on the headquarters facility in Knoxville. This will free up even more funding for newspaper related causes in future years. Information on grant funding can be found on the Foundation’s Web page at www.tnpress.com. “The Tennessee Press Association Foundation is stronger than ever. Trustee efforts over the past few years to create an endowment and set appropriate spending rates have ensured TPAF will be able to provide assistance in the form of grants to newspaper-related causes for decades to come. To date, TPAF has granted $24,500 PRESIDENT so far this year and more than $500,000 since its in- W.R. (Ron) Fryar ception in 1976! Newly developed policies for grant American Hometown Publishing funding requests and clearer criteria for evaluating the success of grant programs help ensure TPAF is supporting projects in line with the Foundation’s mission statement (which appears on the front cover of this report). TPAF has continued an aggressive effort to retire the mortgage on the headquarters facility constructed in 2005 which houses TPA, TPS and TPAF. The Foundation expects to retire the debt on the beautiful facility during 2009, while still managing to make more than $34,000 available for newspaper-related and educational grants. Upon paying off the mortgage, TPAF will be in the best financial position than at any time in history and will be able to re-invest even more in the newspaper industry of our state.” 5 Tennessee Press Association Foundation Officers and Trustees 2008-09 PRESIDENT VICE PRESIDENT GENERAL COUNSEL W.R. (Ron) Fryar American Hometown Publishing Gregg K. Jones The Greeneville Sun Richard L. Hollow Knoxville Joe Albrecht. . . . . . . . . . . . . . . . . . . . . . . . Albrecht Newspapers, Cookeville Bob Atkins. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hendersonville Jim Charlet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Brentwood David Critchlow Jr. . . . . . . . . . . . . . . . . . . . . . .Union City Daily Messenger Jeffrey Fishman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Tullahoma News R. Jack Fishman . . . . . . . . . . . . . . . . . . . . . . . . Citizen Tribune, Morristown R. Michael Fishman. . . . . . . . . . . . . . . . . . . . . Citizen Tribune, Morristown Dale Gentry. . . . . . . . . . . . . . . . . . . . . .The Standard Banner, Jefferson City Sam Hatcher . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Wilson Post, Lebanon Tom Hill. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Oak Ridge Doug Horne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Knoxville John M. Jones Jr. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Greeneville Sun John M. Jones Sr. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Greeneville Sun Hugh Jones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Shelbyville Times-Gazette Sam D. Kennedy. . . . . . . . . . . . . . . . . . . . . Kennedy Newspapers, Columbia Hershel Lake . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pulaski Publishing Steve Lake . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pulaski Citizen Kelly Leiter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Knoxville Victor Parkins . . . . . . . . . . . . . . . . . . . . . . . . . . . The Milan Mirror-Exchange Mike Pirtle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Murfreesboro Walter Pulliam . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Knoxville Janet Rail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Independent Appeal, Selmer Darrell Richardson. . . . . . . . . . . . . . . . . . . . . . . The Oak Ridger, Oak Ridge Dennis Richardson . . . . . . . . . Carroll County News-Leader, Huntingdon Pauline D. Sherrer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Crossville Chronicle Bill Shuster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Herald-Citizen, Cookeville Larry Smith . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LaFollette Henry A. Stokes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Memphis Jim Thompson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Courier, Savannah Joel Washburn. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The McKenzie Banner F. Gene Washer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Clarksville Scott Whaley. . . . . . . . . . . . . . . . Chester County Independent, Henderson Bill Williams . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Paris TPAF 2008 Grants Funded $24,500 Volunteer State Foundation $1,000 TPA Legal Hotline $10,000 Institute of Newspaper Technology $5,000 C $936,895 TPAF Endowment Value Responsible Growth to Support the Future of Tennessee Newspapers Mobile Technology Lab $3,000 $826,882 $265,996 $181,362 $117,862 SNPA Foundation 3,000 Press Institute Drive-In Training $2,500 $63,715 1976 $206,834 $135,986 1981 1986 1991 1996 2001 2006 2008 M Y K CMYK Tennessee Press 2008 Annual Report 4 Tennessee Press 2008 Annual Report 2008 Year of Growth and Enhanced Educational Opportunities Thanks to TPAF Tennessee Press Association Officers, Directors and Members by District Director, District 1 Director, District 8 CMYK Lynn Richardson Herald and Tribune Jonesborough Bean Station, Grainger Today Bristol, Bristol Herald Courier Elizabethton, Elizabethton Star Erwin, The Erwin Record Greeneville, The Greeneville Sun Jefferson City, The Standard Banner Johnson City, Johnson City Press Jonesborough, Herald and Tribune Kingsport, Kingsport Times-News Morristown, Citizen Tribune Mountain City, The Tomahawk Newport, The Newport Plain Talk Rogersville, Rogersville Review TPA officers are elected to serve one-year terms. Terms are July 1 throug h June 30. Directors serve for two years on a staggered basis. Directors of even numbered districts are elected in even years and directors of odd numbered districts are elected in odd years. TPA bylaws require a specific rotation in the presidency. Every even year, the president elected will be from a daily newspaper and every odd year the president elected will be from a nondaily member newspaper. Additionally, the presidency rotates among TPA’s three grand divisions. Tom Griscom, the president elected in 2008, is from TPA’s middle grand division. It is customary for the president to have served two one-year terms as vice president before being elected president. Elections are held during the TPA Business Session at the summer convention. Brad Franklin The Lexington Progress PRESIDENT Tom Griscom Chattanooga Times Free Press VICE PRESIDENT NON-DAILIES VICE PRESIDENT DAILIES Victor Parkins The Milan Mirror-Exchange Art Powers Johnson City Press Director, District 2 Jack McElroy News Sentinel Knoxville Clinton, The Courier-News Harriman, The Harriman Record Kingston, The Roane County News Knoxville, The Knoxville Journal Knoxville, News Sentinel Lenoir City, News-Herald Maryville, The Daily Times Maynardville, The Union News Leader Oak Ridge, The Oak Ridger Pigeon Forge, Tennessee Star Journal Rockwood, The Rockwood Times Sevierville, The Mountain Press Tazewell, The Claiborne Progress Director, District 4 Mike DeLapp Herald-Citizen Cookeville Byrdstown, Pickett County Press Carthage, Carthage Courier Celina, Citizen-Statesman Cookeville, Herald-Citizen Crossville, Crossville Chronicle Gainesboro, Jackson County Sentinel Hartsville, The Hartsville Vidette Jamestown, Fentress Courier Lafayette, Macon County Chronicle Lafayette, Macon County Times LaFollette, LaFollette Press Livingston, Livingston Enterprise Livingston, Overton County News Oneida, Independent Herald Oneida, Scott County News Sparta, Sparta Expositor Spencer, The Mountain View Wartburg, Morgan County News TREASURER Bill Williams The Paris Post-Intelligencer DIRECTOR At large Pauline D. Sherrer Crossville Chronicle Director, District 6 Ellen Leifeld The Tennessean Nashville Ashland City, Ashland City Times Clarksville, The Leaf-Chronicle Dickson, The Dickson Herald Dover, The Stewart-Houston Times Gallatin, The News-Examiner Gallatin, The Newspaper Lebanon, The Lebanon Democrat Lebanon, The Wilson Post Mt. Juliet, Mt. Juliet News Nashville, Nashville Business Journal Nashville, The Tennessean Portland, The Portland Leader Portland, Portland Progressive Springfield, Robertson County Times Waverly, The News-Democrat Westmoreland, The Westmoreland Observer Bolivar, Bulletin Times Camden, The Camden Chronicle Henderson, Chester County Independent Huntingdon, Carroll County News-Leader Jackson, The Jackson Sun Lexington, The Lexington Progress McKenzie, The McKenzie Banner Parsons, The News Leader Savannah, The Courier Selmer, Independent Appeal Director, District 9 Joel Washburn Dresden Enterprise Dresden, Dresden Enterprise Dyer, The Tri-City Reporter Dyersburg, State Gazette Humboldt, The Humboldt Chronicle Martin, Weakley County Press Milan, The Milan Mirror-Exchange Paris, The Paris Post-Intelligencer Tiptonville, Lake County Banner Trenton, The Gazette Union City, Union City Daily Messenger Director, District 3 Chris Vass Chattanooga Times Free Press Athens, The Daily Post-Athenian Benton, Polk County News Chattanooga, Chattanooga Times Free Press Chattanooga, Hamilton County Herald Cleveland, Cleveland Daily Banner Dayton, The Herald-News Dunlap, The Dunlap Tribune Jasper, Jasper Journal Pikeville, The Bledsonian-Banner South Pittsburg, South Pittsburg Hustler Sweetwater, Monroe County Advocate & Democrat Director, District 10 Director, District 5 Hugh Jones Shelbyville Times-Gazette Fayetteville, Elk Valley Times Lynchburg, The Moore County News Manchester, Manchester Times McMinnville, Southern Standard Murfreesboro, The Daily News Journal Shelbyville, Shelbyville Times-Gazette Smithville, The Middle Tennessee Times Smithville, Smithville Review Tracy City, Grundy County Herald Tullahoma, The Tullahoma News Winchester, The Herald-Chronicle Woodbury, Cannon Courier Director, District 7 John Finney Buffalo River Review Linden Ardmore, Your Community Shopper Centerville, Hickman County Times Columbia, The Daily Herald Fairview, The Fairview Observer Hohenwald, Lewis County Herald Lawrenceburg, The Democrat-Union Lewisburg, Marshall County Tribune Linden, Buffalo River Review Pulaski, The Giles Free Press Pulaski, Pulaski Citizen Waynesboro, The Wayne County News Tennessee Press Association Foundation was formed in 1976 to provide financial support for training, education and other newspaper-related causes. In the more than thirty years since, TPAF has granted half a million dollars to a wide variety of causes that give back to our industry! During the last few years, TPAF has repositioned itself to become stronger than ever. After identifying its core mission and vision, TPAF set out to create an endowment fund and set responsible spending levels to ensure its financial health for decades to come. In 2005 it constructed a new headquarters facility in Knoxville and it now rents space to both TPA and TPS. This rent agreement provides positive cash flow to both grow the endowment and provide significant funding for Eric Barnes The Daily News Memphis Alamo, The Crockett Times Bartlett, Bartlett Express Brownsville, The States-Graphic Collierville, Collierville Herald Covington, The Leader Germantown, Germantown News Halls, The Halls Graphic Memphis, The Commercial Appeal Memphis, The Daily News Memphis, Memphis Business Journal Millington, The Millington Star Ripley, The Lauderdale County Enterprise Ripley, The Lauderdale Voice Somerville, The Fayette Falcon New Features Make TnPress.com Invaluable Resource Features were added to www.tnpress.com, the official Web site of the Tennessee Press Association, to improve services to members. They include online registration for TPA meetings and conventions and “about us” pages for TPA, TPS and TPAF. Members and the public can use the site to learn more about the functions of each entity. The site includes a calendar of events, video training segments, back issues of The Tennessee Press, NewsSwap and more. “If it is after hours and a member needs information about a TPA, TPS or TPAF program, we hope the Web site will be a tool to provide that information,” said Robyn Gentile, TPA member services manager. Suggestions for improvements are encouraged. grant assistance. More than $24,000 was granted for projects during 2008! Grant funding included $10,000 to Tennessee Press Association to help offset costs for providing the Legal Hotline for all TPA member newspapers; $5,000 for scholarships for members to attend the Institute of Newspaper Technology, an internationally-recognized intensive training program held in conjunction with the University of Tennessee; $3,000 as part of a five-year, $15,000 grant to Southern Newspaper Publishers Association to help offset costs associated with providing the free “Traveling Campus” multi-day training workshops at various locations across Tennessee; $3,000 to purchase and maintain laptop computers used for on-site technology training classes at TPA meetings and conventions; $2,500 to Tennessee Press Association to defray costs of bringing in instructors for the annual Drive-In Training concurrent workshops during Winter Convention; and $1,000 to Volunteer State College Foundation to provide computer assisted reporting training to students. As TPAF moves forward to 2009, the Foundation is positioned to retire the remaining debt on the headquarters facility in Knoxville. This will free up even more funding for newspaper related causes in future years. Information on grant funding can be found on the Foundation’s Web page at www.tnpress.com. “The Tennessee Press Association Foundation is stronger than ever. Trustee efforts over the past few years to create an endowment and set appropriate spending rates have ensured TPAF will be able to provide assistance in the form of grants to newspaper-related causes for decades to come. To date, TPAF has granted $24,500 PRESIDENT so far this year and more than $500,000 since its in- W.R. (Ron) Fryar ception in 1976! Newly developed policies for grant American Hometown Publishing funding requests and clearer criteria for evaluating the success of grant programs help ensure TPAF is supporting projects in line with the Foundation’s mission statement (which appears on the front cover of this report). TPAF has continued an aggressive effort to retire the mortgage on the headquarters facility constructed in 2005 which houses TPA, TPS and TPAF. The Foundation expects to retire the debt on the beautiful facility during 2009, while still managing to make more than $34,000 available for newspaper-related and educational grants. Upon paying off the mortgage, TPAF will be in the best financial position than at any time in history and will be able to re-invest even more in the newspaper industry of our state.” 5 Tennessee Press Association Foundation Officers and Trustees 2008-09 PRESIDENT VICE PRESIDENT GENERAL COUNSEL W.R. (Ron) Fryar American Hometown Publishing Gregg K. Jones The Greeneville Sun Richard L. Hollow Knoxville Joe Albrecht. . . . . . . . . . . . . . . . . . . . . . . . Albrecht Newspapers, Cookeville Bob Atkins. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hendersonville Jim Charlet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Brentwood David Critchlow Jr. . . . . . . . . . . . . . . . . . . . . . .Union City Daily Messenger Jeffrey Fishman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Tullahoma News R. Jack Fishman . . . . . . . . . . . . . . . . . . . . . . . . Citizen Tribune, Morristown R. Michael Fishman. . . . . . . . . . . . . . . . . . . . . Citizen Tribune, Morristown Dale Gentry. . . . . . . . . . . . . . . . . . . . . .The Standard Banner, Jefferson City Sam Hatcher . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Wilson Post, Lebanon Tom Hill. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Oak Ridge Doug Horne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Knoxville John M. Jones Jr. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Greeneville Sun John M. Jones Sr. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Greeneville Sun Hugh Jones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Shelbyville Times-Gazette Sam D. Kennedy. . . . . . . . . . . . . . . . . . . . . Kennedy Newspapers, Columbia Hershel Lake . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pulaski Publishing Steve Lake . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pulaski Citizen Kelly Leiter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Knoxville Victor Parkins . . . . . . . . . . . . . . . . . . . . . . . . . . . The Milan Mirror-Exchange Mike Pirtle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Murfreesboro Walter Pulliam . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Knoxville Janet Rail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Independent Appeal, Selmer Darrell Richardson. . . . . . . . . . . . . . . . . . . . . . . The Oak Ridger, Oak Ridge Dennis Richardson . . . . . . . . . Carroll County News-Leader, Huntingdon Pauline D. Sherrer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Crossville Chronicle Bill Shuster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Herald-Citizen, Cookeville Larry Smith . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LaFollette Henry A. Stokes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Memphis Jim Thompson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Courier, Savannah Joel Washburn. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The McKenzie Banner F. Gene Washer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Clarksville Scott Whaley. . . . . . . . . . . . . . . . Chester County Independent, Henderson Bill Williams . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Paris TPAF 2008 Grants Funded $24,500 Volunteer State Foundation $1,000 TPA Legal Hotline $10,000 Institute of Newspaper Technology $5,000 C $936,895 TPAF Endowment Value Responsible Growth to Support the Future of Tennessee Newspapers Mobile Technology Lab $3,000 $826,882 $265,996 $181,362 $117,862 SNPA Foundation 3,000 Press Institute Drive-In Training $2,500 $63,715 1976 $206,834 $135,986 1981 1986 1991 1996 2001 2006 2008 M Y K CMYK Tennessee Press 2008 Annual Report 4 Tennessee Press 2008 Annual Report 78% of Tennessee Newspapers Participate in Public Notice Site During First Year The TPS Public Notice Web site, tnpublicnotice.com, currently consists of 94 participating member newspapers. The assistance from those papers is the reason the site has been successful. Since January 1, 2008 there have been over 26,000 notices uploaded. Since its inception in 2007, the site has provided a useful source for public information, including bids, foreclosures, meeting announcements and trustee sales. Each notice on the site is accompanied by the name and date of the publication from which it was printed. There have been over 28,000 searches via the site and of those searches, over 25,000 public notices have been viewed. “The number of people using our public notice Web site to search out information has astounded me,” said Technology Director Kevin Slimp. “I had no idea so many people had even found our site, much less were using it on a regular basis.” All four of our metro newspapers have been more than cooperative, and their participation has been extremely helpful. Our medium size and smaller papers have been great as well, and their eagerness to participate in the public notice site has been very encouraging over the last year. “I can't overstate the importance of getting all of our members to upload their information to the public notice Web site,” said Slimp. “It takes less than 10 or 15 minutes each week, and the benefits to the public and to our industry more than justify the minimal effort.” For more information, call Holly Craft at (865) 584-5761, ext. 119, or e-mail pubnotice@tnpress.com. CMYK Tennessee Press Service 08-09 Officers & Directors PRESIDENT Dale C. Gentry The Standard Banner Jefferson City VICE PRESIDENT Pauline D. Sherrer DIRECTOR Jeff Fishman DIRECTOR W.R. (Ron) Fryar Crossville Chronicle The Tullahoma News American Hometown Publishing DIRECTOR DIRECTOR Victor Parkins Michael Williams The Milan Mirror-Exchange The Paris Post-Intelligencer 2008 TPS Advertising Placement Auction $248,149 Financial $204,219 Other* $532,670 Public Notice $1,385,942 Lottery $250,929 ROP *Other includes Advocacy, Restaurants, Consumer Goods, Recruitment, Tourism, Political, Auto Dealerships, Education, Expos, State Associations and Class Action Lawsuits Telecommunications $1,325,838 Healthcare $443,354 Public Utilities $752,597 TnScan $401,070 TnDAN $256,128 Retail Chains $1,188,713 Network During 2008, TPS continued the work to bring our member papers additional revenue. Barry Jarrell, Advertising Director (covering East Tennessee) and Rhonda Graham, New Business Development Manager (covering Middle and West Tennessee), have traveled across Tennessee and other states spreading the word Ideas Contest Awards Presented in Gatlinburg Out of State Classified $140,231 Out of State DAN $23,490 TPA & UT Recognize Excellence in Tennessee Newspapers C M Y K The Institute of Newspaper Technology is co-sponsored each year by Tennessee Press Service and The University of Tennessee. “Tennessee Press Service (TPS) has been extremely active in 2008. In addition to providing more than $7 million of display, classified display and network revenue to TPA member newspapers, TPS also operates a full-service clipping bureau and an aggregate public notice Web site that extends the reach of these notices to online readers across the state. The searchable PRESIDENT site, www.tnpublicnotice.com, now has 94 member Dale C. Gentry newspapers posting more than 9,000 notices each The Standard Banner Jefferson City month. Since January 1, there have been almost 30,000 searches of Tennessee public notices! By operating this site, we allow important government, foreclosure and other notices to be available to the greatest segment of the general public as possible, all at no additional charge to the advertiser. With 2008 proving to be a very challenging year from an economic standpoint, member newspapers relied on TPS advertising placement more than ever. To help make sure that newspapers are the advertising medium of choice in the future, TPS is busy working with a vendor to roll out a new online placement network which should be up and running in early 2009. This will allow current print advertisers to easily reach a whole new demographic with a cost-effective, statewide buy. Watch for more information to come about this exciting new network. Thanks to the efforts of Kevin Slimp and others, TPS has helped Tennessee newspapers stay at the front of the technology curve. Please remember to take advantage of the outstanding training opportunities we provide, from webinars to online training videos to the Institute of Newspaper Technology. Please take a moment to peruse these pages, which provide more detail on how TPS is working hard to help TPA member publications be profitable for many years to come!” on Tennessee newspapers to advertising agencies and companies alike. In addition, Tennessee Press maintains a media presence online to further attract media buyers to Tennessee newspapers. With a professional staff of media buyers made up of Pam Corley and Earl Goodman, along with tearsheeter Jack- ie Roberson, we are able to assist agencies in placing ads in multiple markets across Tennessee at no extra cost to them. TPS makes it easy for ad agencies and companies to place in Tennessee newspapers! For additional information on TPS advertising, e-mail Barry Jarrell at bjarrell@tnpress.com Newspapers across Tennessee that won awards in the University of Tennessee-Tennessee Press Association 2008 State Press Contests were recognized July 18 in Nashville. The Erwin Record, Memphis Business Journal, Southern Standard, McMinnville, The LeafChronicle, Clarksville, and The Tennessean, Nashville, won the General Excellence top awards at the association's luncheon at the Millennium Maxwell House Hotel. Hank Dye, vice president of public and governmental relations for the UT system, presented awards. UT has co-sponsored the annual contest since 1940. General Excellence honors are based on total points accumulated for all award categories. For the sixth consecutive year, The Erwin Record won the General Excellence Award for its division. It was the first win for Memphis Business Journal, the third for The Leaf-Chronicle and seventh win for both the Southern Standard and The Tennessean. The Nebraska Press Association judged a total of 1,394 contest entries from 77 association newspapers. A change in the contests for 2008 added a fifth division for competition and divisions were based upon total weekly paid circulation instead of daily or nondaily status. 2008 General Excellence Award winners Awards in the annual Tennessee Press Association Ideas Contest were presented Friday, April 11, in Gatlinburg in conjunction with the Advertising/ Circulation Conference. The Chattanooga Times Free Press won the top prize, the Jack Freeland Memorial Award Best of Show, for the entry of a series of Subscription Promotion Ads. Runners-up were The Commercial Appeal, Memphis, for its "Elvis" Single Copy Promotion and the Overton County News, Livingston, for its "Santa's Home Office" ad entered in the Best Use of Multi-Color Ad category. The Shelbyville Times-Gazette received the most awards at 27. Members of the Nebraska Press Association judged the 1,270 contest entries. Fortythree newspapers participated in the 2008 contest. The Ideas Contest was established in 1978. The contest proceeds help to offset the speaker costs for the annual Advertising/Circulation Conference. Group 1. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Erwin Record Group 2. . . . . . . . . . . . . . . . . . . . . . . . Memphis Business Journal 3 ‘08 TPA Highlights Winter Convention & Press Institute The annual convention provides networking, training and forums for members to share ideas. UT-TPA State Press Contests Seventy-seven newspapers participated in the 2008 Contests. A total of 499 awards were presented. The awards event on July 18 had superior member participation. It exceeded the previous year’s attendance by 56 people for a total of 207, setting a record for the luncheon attendance. Summer Convention The Johnson City Press hosted a fabulous convention that delighted convention goers. The convention featured Press Camp for children of attendees and attendance was the highest for the convention since the 2004 Tri-State Convention Advertising/Circulation Conference Attendees received valuable training and networking opportunities. The conference was the bestattended conference since 2004. Ideas Contest The contest supports the Advertising/Circulation Conference's educational programming. A total of 297 awards were presented at the 2008 Conference. Elections Each June, new officers are elected during the Summer Convention. Pauline Sherrer, publisher of the Crossville Chronicle, passed the presidential gavel to Tom Griscom, publisher of the Chattanooga Times Free Press, on June 19. Mission Statement TPA adopted a mission statement in June. Contests judgings The participation of our members who serve as judges allows TPA to have the annual State Press Contests and Ideas Contest judged by members of another state press association. The Nebraska Press Association was our 2008 judging partner. Legislative Arena TPA worked with its lobbyist and the Tennessee Coalition for Open Government to successfully gain the first improvements to the Tennessee Open Records Law in 25 years. Group 3. . . . . . . . . . . . . . . . . . Southern Standard, McMinnville Group 4. . . . . . . . . . . . . . . . . . . . The Leaf-Chronicle, Clarksvile Group 5. . . . . . . . . . . . . . . . . . . . . . . . The Tennessean, Nashville “There is positive news as we look at the achievements of the Tennessee Press Association in 2008. Challenges to the state’s Open Records and Open Meetings laws moved into a second year. Improvements have been made in the fee structure for the production of documents by government agencies. No revisions were made to the requirement of keeping public deliberations open PRESIDENT Tom Griscom to the public. Chattanooga Times As TPA adopted a mission statement (see page one), the Free Press time also is appropriate to recount the role of a free press in our society. In doing so, we hold up the words of the First Amendment to the U.S. Constitution that guarantee the rights of assembly, speech, religion, petition and the press. Your association recognized the work of more than 100 newspapers at the annual Advertising/Circulation Ideas Contest and the State Press Contests. The summer convention in Johnson City introduced a new program for young people, who spent a day being cub reporters and publishing a newsletter. Your association continues to provide quality training, legal assistance on publishing issues through the Hotline and a strong platform for our changing industry.” Legal Hotline Proves Popular Member Benefit For many years, TPA has been partnering with TPA Counsel Rick Hollow to provide the Legal Hotline for all member newspapers. The Hotline allows members access to quick legal advice from Hollow’s firm, Hollow and Hollow, regarding a wide range of publishing issues including access to records and government meetings, appropriate housing ad language, libel protection and more. The Hotline was originally started as a subscription-based service that newspapers paid on top of membership dues. Several years ago, the Tennessee Press Association Board of Directors realized the value and importance of the Hotline and noted how its usage had increased dramatically over the years. In 2004, the TPA Board voted to provide funding to cover 100 percent of the Hotline expense for all member publications, thus ending the subscription service. Starting in 2005, the TPA Foundation has helped to offset the cost of this service, sharing the expense with TPA. Since then, Hollow has seen call volume increase steadily from just a few calls a month to more than five per week. That’s more than 250 calls per year! Hollow shared which topics he and his staff encounter most frequently on the Hotline. He said that at least two-thirds of the calls in 2008 have related to access issues, and of those, questions about open records occur about twice as often as calls about open meetings. Other calls cover a wide variety of topics, including taxation, appropriate language for publication (usually within letters to the editor and advertisements), public notice advertising issues and defamation. Hollow noted that there has only been one call regarding defamation in 2008, which is unusually rare. The Hotline gives us a good barometer of what types of issues the membership is facing. For example, after our office and the Hotline fielded numerous questions about public notice advertising, we asked Hollow to produce a summary of notice requirements in The Tennessee Code, which was distributed to publishers earlier this fall. One call to the Hotline could potentially save thousands if it helps to avoid a costly litigation or to open up a story. And, with the Hotline in place, members may even be eligible for a discount on their libel insurance premiums. For these reasons, TPA members have repeatedly confirmed that the Legal Hotline is one of the most valuable services we provide. CMYK Tennessee Press 2008 Annual Report 6 Tennessee Press 2008 Annual Report Tennessee Press 2008 Annual Report CMYK TPA and Government Affairs Tennessee Press Association plays a key role as the voice of the newspaper industry with regard to open records, open meetings, and opposing legislation that would harm the free flow of information or otherwise restrict the free press. TPA President Tom Griscom appointed a new committee this year, the Government Affairs Committee, which replaced the former Freedom of Information (FOI) and Government Relations committees. The two former committees have met jointly and worked together on many issues for several years now, so it made sense to merge them into one body. The Government Affairs Committee is chaired by Elizabeth Blackstone of Columbia. It works hand-in-hand with our contract lobbying service, Johnson Poss Government Relations, TPA staff, and Tennessee Coalition for Open Government (TCOG) to watch over the thousands of bills filed each year in Tennessee’s General Assembly. A system of watch and action lists help to identify potentially damaging legislation that could close records, remove notification requirements, or otherwise adversely affect our industry or the free flow of information. “I am excited to bring the former FOI and Government Relations people together under one committee structure,” said Blackstone. “We were already working together on the same issues for many years, but now this makes it official. “I am also very grateful to bring the expertise and talents of former FOI chair Michael Williams and his committee members into this unified committee structure.” Blackstone noted that the landscape of our profession is changing daily and that the role of this new, unified committee will become more important than ever. “We can’t be entrenched in what the profession has been. We must instead focus on what it is, on what it should be, and on what it can be,” Blackstone said. Tennessee Press Association was a key player in the creation of the TCOG several years ago. That coalition broadens our voice to include broadcast and other media and has been very instrumental in protecting our access to records and meetings. Led by Executive Director Frank Gibson, TCOG has become a strong advocate for the public’s right to know. “For the last two decades we fought one defensive battle after another to try and protect records. We stopped some really horrible major exemptions, but in concentrating on these major hurdles some smaller exemptions were continually added to the records law. This year, we have taken a proactive stance and were successful in getting the first improvements to the open records laws in more than 25 years,” said Gibson. Below are summarized some of the most important successes of the 2008 legislative session (the 105th General Assembly), taken from a report provided by Frank Gibson. • We were able last year to stop a company from coming into Tennessee to set up a private Web site for all public notices. The company could have brought it back this year but did not. It is being proposed almost annually in some form. • We compromised and agreed to close all addresses and personal phone numbers of state employees and the street addresses and personal telephone of local government workers in order to keep such information as date of birth open. Date of birth is the only regular identifier. Eight separate bills were filed after thousands of state employees were notified via e-mail that a newspaper and TV station had requested their name, address and phone number. This information is closed in most other states. • In 2008, with help from House Speaker Jimmy Naifeh, we were able to keep conceal and carry gun permit information open for another year. A TV story that found serious problems with the permit program, including permits being issued to convicted felons, helped. Making the proposed legislation more outrageous was the fact it would have made publishing anything in a permit file a Class E felony (1-2 years in prison). • An effort failed that would have brought back to life a bill that would fine cable companies (and in the future, we feared, all media) $50,000 for advertising Girls Gone Wild and other material/products deemed unfit. The measure passed the Senate in 2007 but died in a House subcommittee that year. • In 2008, public hospital boards got an exemption to close meetings to discuss strategic planning, but members must vote in an open meeting to close the doors and can’t vote on anything produced in the private meeting until seven days after materials have been made public. • A bill passed allowing Knox County to launch as a three-year pilot project an Internet relay chat room with public access provided to set up and archive all communication. Appropriated no money and required no reports on the project. Changes to Open Records Law (summarized by Frank Gibson): Here are the most significant changes to Tennessee’s Open Records Law, effective July 1, 2008, under legislation sponsored by Sen. Randy McNally, R-Oak Ridge, Sen. Joe Haynes, D-Goodlettsville, and Rep. Steve McDaniel, R-Parkers Crossroads. The text of the final version of the bill can be found on the General Assembly’s Web site as Amendment #3 to House Bill 3637. 1. Moves the definition of public records into the body of T.C.A. 107-503, which is universally recognized as the open records law and where citizens and reporters would ordinarily look for it. It retains the language “regardless of physical form or characteristics” to make it clear it applies to information stored in electronic form and defines record as anything “made or received pursuant to law or ordinance or in connection with the transaction of official business by any governmental agency.” 2. Says records must be made available “promptly,” but if that is not practical, it gives records custodian seven (7) business days to (A) grant the request, (B) cite a basis for denying it, or (C) explain in writing why it will take more than 7 days. There was no such deadline before. 3. Failure to reply to request “shall constitute a denial,” and you can go to either Chancery or Circuit Court immediately to contest a decision. Suits were permitted only in Chancery Court before. 4. Allows agencies to charge “actual costs” for providing records, including copying fees and employee time, but only if the request takes more than five (5) hours. That is an interim measure until the Office of Open Records Counsel develops a “schedule of reasonable charges” which would supplant the statute as early as this fall. The statute will still say agencies can “adopt and enforce reasonable rules” for making copies. 5. An agency cannot be required to sort through files to compile information subject to an open records request, but must make all relevant, non-exempt records available so citizens can do the work themselves. 6. An agency cannot contract away a right to inspect public records by turning records over to a private com- pany or non-governmental entity. 7. An agency cannot require a request to inspect records to be in writing and cannot charge to inspect public records unless the law specifically allows it. 8. An agency can require a request for copies to be in writing to help the custodian know what to copy, but the new Office of Open Records Counsel is asked to develop a form to be used for that purpose. 9. Since the citizenship/residency requirement was retained, an agency can require a photo or other “acceptable” ID to inspect records. 10. Requests for inspection and copying shall be “sufficiently detailed” to enable a custodian to locate or to copy the records. 11. A records custodian must provide an estimate of “reasonable costs.” 12. In a lawsuit, when a judge is trying to determine whether an adverse decision was willful (as opposed to arbitrary), thus justifying an award of legal fees, the court “may consider” whether the custodian sought guidance from the Open Records Counsel. This could help more plaintiffs collect legal fees. 13. Creates the Office of Open Records Counsel to answer questions from public officials, the public and the press. The ORC will collect data on open meetings inquiries and provide (or coordinate) training on the open records and open meetings laws. 14. Says ORC shall issue informal advisory opinions “as expeditiously as possible” and instructs the office to post opinions on its Web site. Instructs state officials to continue seeking legal advice from the Tennessee Attorney General. 15. Authorizes the ORC to “informally mediate and assist with resolution” of open records issues. C M Y K TPS Offers Plethora of Training Opportunities Tennessee Press Service, along with TPA and TPAF, enjoy a reputation among newspaper organizations as the unqualified leaders in the area of technology training. From an online video training program to regularly scheduled webinars to the Institute of Newspaper Technology, Tennessee newspapers have a wealth of resources available when it’s time to train staff in the latest hardware and software. Members throughout the state take advantage of these offerings in ever-growing numbers. Whether they are traveling to the campus of The University of Tennessee for three days of in-depth training or sitting at desks or conference tables in their offices taking part in a live webinar, Tennessee newspaper staffs have the most advanced training available at their fingertips. For more information concerning training opportunities, check out the offerings on this page or visit the Training area of tnpress.com. 2008 TPA Expenditures Government Relations $49,000 Office Space $39,694 Meeman Fund $2,460 Committees $1,264 General & Adminstrative $55,000 Contests $19,365 NAM & NNA $1,624 Legal Hotline $15,000 Meetings & Conventions $52,213 William Mitchell, Shelbyville Times-Gazette, participates in a class during the 2008 session of the Institute of Newspaper Technology on campus at The University of Tennessee. On Site Training & Consulting Appear to Be Hot Items in ‘09 7 Photo by Rob Heller Dan Proctor, News Sentinel, Knoxville, participates in a Flash class during the 2008 session of the Institute of Newspaper Technology. TPS Online Training Grows in Popularity and Topics As part of its commitment to members, TPS offers training in the latest technology. Above, Kevin Slimp trains newspaper staffs in Lenoir City and Kingston. If you happened to stroll through the offices of the Shelbyville Times-Gazette on January 5 or 6, you’d probably run into a class on InDesign, Photoshop or Acrobat as the staff prepares for a major software and workflow update a week later. Drop by Vol State Community College in Gallatin a week later and you’ll find TPS Technology Director, Kevin Slimp, leading classes for area newspaper designers and staffs. As part of its commitment to members, TPS provides the opportunity for newspapers to receive training in the latest newspaper technologies. The most common requests come from newspapers who want expert advice as they move toward a major equipment or workflow upgrade and from members who want to provide on-site training for their staffs. In 2008, there were several requests from newspaper groups in Tennessee who were upgrading to a new pagination workflow. In many cases, Kevin helped create a game plan, led groups through purchase options and provided training for staffs as they moved to new applications or upgraded to unfamiliar versions. Other newspapers brought Kevin on site to train staff on updated software applications or to hone skills in photo editing and page layout. For more information about on site training or consulting, e-mail Kevin at kslimp@tnpress.com. Wouldn’t it be great if staff members could hone their skills during down times? Thanks to the forethought of the TPA Technology Committee, staff at member newspapers have that opportunity at any time. Online video training is only a click away. Ten to 15 minute classes in InDesign, Flash, Photoshop, Quark, Acrobat, CS4 and more are accessible through the Training area of tnpress. com. Getting this training is as simple as requesting a user name and password, then logging on to tnpress.com. Online training works like this. Videos are created and saved as Quicktime MPG files, meaning they can be viewed on PCs and Macs. After entering the Online Training area, visitors simply click on the title of a training session and either watch the video in their Web browser or download the file for later viewing. Some newspapers encourage designers and technical staff to log on each week to learn new techniques and update their skills. Others use this valuable resource during times of major software and hardware upgrades. Whatever the case, online video training is available free to members. To get a user name and password, simply e-mail Kevin Slimp at kslimp@tnpress.com. Soon you’ll be joining other members throughout the state who get their training online. CMYK 2 Tennessee Press 2008 Annual Report 8 ‘08 Marks Another Year of Growth for Tennessee’s Advertising Networks Clipping Bureau Increases Revenue in 2008 In 2008, the TPS Clipping Bureau accomplished its goal of surpassing 2007. Despite the down economy, the department was able to increase its revenue by 8% from the previous year. This is quite a feat since there were fewer employees in the department than there have been in the past. With the retirement of Linda Johnson, a reader for over 20 years, schedules were rearranged to accommodate the change. The hard work of the current readers allowed the department to continue at a steady, productive pace. Nine out of 12 months were more profitable in 2008 than they were in 2007. There were 181,554 clippings sent to clients in 2008. Of those clippings, 98,793 of them were E-Clips. These are clippings that are clipped, scanned and sent by email to clients that choose this optional service. The amount of E-Clips sent out this year broke the previous record by 4,439 clips. A majority of Clipping Bureau clients are located in Tennessee, but several others are out-of-state. They span the country from New York to California, from Louisiana to Ohio. The bureau also works with other clipping services throughout the country to obtain clips for clients. age reps to sell the ads, TPS held a contest for sales reps from January through March. It was a huge success. Seven reps sold ads into the networks, generating $4,458 in new revenue for their newspapers. Since January, participation in TnScan and TnDAN has grown 6 percent. TPS was able to increase newspaper involvement by effectively communicating the benefits of belonging to these networks. In January, letters were sent to all TPA members letting them know how much money was distributed through the pool share. Newspapers that sold ads into the networks were informed as to the amount of revenue that was generated. In July, e-mails were sent to all ad directors at TPA member newspapers announcing open enrollment in the programs. The amount of the rebate checks had increased 23 to 26 percent over the first quarter. TPS also was able to boost enrollment by word of mouth. Ron Fryar played a major role in the growth of Tennessee’s Advertising Networks this past year. This gave us an excellent idea for the upcoming year. Who better than publishers and ad directors to tout the benefits of these networks? So, TPS will comp the 2009 Winter Convention registration (a $150 value) for any TPA member newspaper that enrolls a non-participating newspaper into TnScan and/or TnDAN. Please refer to the list of newspapers currently enrolled in the networks available on tnpress.com. Advertising networks like TnScan and TnDAN continue to grow year after year. Advertisers recognize the convenience, effectiveness, and affordability of these programs. But, these networks could not exist without the TPA newspapers. Thank you for making 2008 a good year. TPS will be rolling out new ideas in the upcoming year, so LOOK OUT 2009! Press Service Creates Statewide Online Advertising Network TPS realized that online advertising is predicted to be the largest area of growth for many newspapers in the near future. To ensure that newspapers are included in as many campaign budgets as possible, we needed to make online advertising easy and cost-effective. Many TPA member newspapers already offer online advertising options that are similar to an ROP buy, but may have extra availability for ads on their respective sites that go unsold. TPS decided to partner with a vendor that could help us develop a statewide online ad program to help members fill those spots and earn revenue. After meeting with several potential companies, we decided that Digital Press Consortium (DPC) was the right fit for us. They are currently administer- Tennessee Press Association Representing 128 Newspapers 435 Montbrook Lane Knoxville, TN 37919 Phone (865) 584-5761 Toll Free (800) 565-7377 Fax (865) 558-8687 tnpress.com ing the online programs for a handful of other state press services as well. The online ad network will operate in much the same way as our Network print products (2x2 and 2x4 ads), whereby advertisers will be able to run online button advertising on many newspaper sites across the entire state for very little money. TPS will not accept ads related to adult services, 900 numbers, “work at home”, or debt consolidation. In this tight economy, the low cost of these ads should be especially attractive as an add-on for our ROP and Network customers, to increase the reach of their print ads. The ease of participating in the online advertising network should be particularly appealing to TPA member newspapers. Newspapers will simply place a unique code provided by TPS onto their Web site anywhere they would like these ads to appear. TPS and DPC will do the rest of the work. Newspapers can reject any ad that does not adhere to their advertising guidelines. Plus, newspapers will receive quarterly rebate checks and will have the opportunity to sell the ads and make a large commission. It’s a win-win. Place the code once and you’re done. The online advertising network will roll out in early 2009. TPA & TPS Staff Members Greg Sherrill, TPA Executive Director Greg Sherrill, TPS Exec. Vice President Laurie Alford, TPS Business Controller Kathy Hensley, Accounting Services Rep. Barry Jarrell, Advertising Director Rhonda Graham, New Business Dev. Mgr. Beth Elliott, Network Ad Manager Pam Corley, Senior Print Media Buyer Holly Craft, Public Notice Web Coord. Earl Goodman, Print Media Buyer Jackie Roberson, Tearsheet Coordinator Robyn Gentile, TPA Member Services Mgr. Kevin Slimp, Technology Director Angelique Dunn, Administrative Assistant Holly Craft, Clipping Bureau Manager Jeanie Bell, Reader Jessica Price, Reader Brenda Leek, Tabber Josh Ley, Scanning Technician Elenora Edwards, Managing Editor, The Tennessee Press Associate Members AbitibiBowater, Inc. Aflac Associated Press AT&T Dye, Van Mol & Lawrence Dynaric, Inc. Embarq Hollow and Hollow, LLC King & Ballow Life Care Centers of America Metro Creative Graphics, Inc. MMA Creative Publishing Group of America Right Way Business Services Rowlett Advertising Service Russell Printing Options Signature Offset SP Newsprint Sales Co. Tennessee Education Association Tennessee Farm Bureau Federation Tennessee National Guard Tennessee Dept. of Tourist Development Tennessee Valley Authority The Only Voice W.D. Stone & Associates W.E. Shaw & Associates The Zinser Law Firm Collegiate Associate Members Austin Peay State University Carson Newman College Cleveland State Community College East Tennessee State University Middle Tennessee State University Murray State University Tennessee Technological University Union University The University of Memphis The University of Tennessee, Knoxville The University of Tennessee, Martin Volunteer State Community College Western Kentucky University C M Y K CMYK CMYK Tennessee’s Statewide Classified Advertising Network (TnScan) and Tennessee’s Display Advertising Network (TnDAN) continue to serve the TPA member newspapers that participate in the programs. Just by replacing filler ads with TnScan and TnDAN ads, newspapers receive rebate checks each quarter. TPS has rebated a total of $126,993.00 during the first three quarters in 2008 to the participating newspapers. Newspapers can also tap into a powerful new revenue stream by selling the ads and keeping 40 percent commission. To encour- Tennessee Press Association Tennessee Press Service Tennessee Press Association Foundation Tennessee Press Association (TPA) was created in 1870 to represent the newspapers of Tennessee, both large and small. Since that time, TPA has grown to incorporate a wide array of services to our industry, such as annual State Press Contests, newspaper staff training, lobbying against closure of records and meetings, legal protection and many more. Tennessee Press Service, the business affiliate of TPA, was formed in 1947 to provide statewide and regional advertising placement for all TPA member newspapers. Mission Statement: Mission Statement: The Tennessee Press Association is the state’s foremost advocate of free press, open government and the people’s right to know. The association nurtures a community for journalistic enterprise by providing members ways to meet, exchange ideas, enhance skills and honor excellence. Members share a vital interest in sustaining the value of products they provide audiences, advertisers and communities; and to that end, TPA promotes activities to maintain quality, uphold integrity and adapt to the evolving business environment. In addition to a full-service ROP placement service, TPS also operates Statewide Classified, 2x2, and 2x4 networks that help newspapers turn remnant space into revenue. Most participants of these networks earn more in revenue than their annual TPA dues! TPS will soon be offering an online placement service to help extend advertisers' reach to the Web as well as in print. In addition to advertising placement, TPS also operates a clipping bureau, publishes a monthly tabloid covering the newspaper industry of our state, and coordinates the internationallyrecognized Institute of Newspaper Technology each year. Through the efforts of TPS programs, more than six million dollars of revenue was generated for TPA member newspapers in 2008. Raise and disburse funds to enable the Tennessee Press Association Foundation to be valued, and recognized nationally, as a statewide provider of quality educational opportunities for the benefit of Tennessee Press Association member newspapers by: Anticipating and meeting educational needs in the fields of journalism, First Amendment issues, advertising, business and technology; Developing and promoting awareness of Tennessee Press Association member newspapers to the general reading public; Promoting a work environment at Tennessee Press Association member newspapers conducive to producing high quality, nationally recognized, community newspapers and related products for our readers and advertising customers; and Providing appropriate recognition of those Tennessee newspaper professionals who are selected for inclusion in the Tennessee Newspaper Hall of Fame.