Rate CaRd 2013 - Independent Media

Rate Card
2013
contents
Advertising Rates
Position
Russia
Price
St. Petersburg
Price
Ural
Price
1/1 page
35,130
6,500
4,887
1/1 page in first 1/3, near Section opening page
39,000
1/2 page
24,900
3,910
2,932
1/3 page
14,130
2,616
1,955
1st spread
99,280
13,412
10,637
2nd spread
82,320
13,000
9,775
3rd, 4th, 5th spread
78,320
Spread in first 1/3
77,730
Spread
91,980
2nd cover
8,193
6,181
3rd cover
50,510
7,475
5,578
4th cover
64,630
8,640
6,583
Gatefolder
125,030
6,500
4,887
Special position (including 1/1 page
near Editor’s Letter, Contents, Masthead, etc.)
43,500
Frequency: monthly
Format: A5
Circulation per issue: 145,000
Distribution: Moscow – 45%,
regions – 55%
The most fashionable
shopping guide on the
Russian media market
is the main monthly purchase for women,
because it helps them to answer the most
important question, “What to wear?” Each
issue provides the best articles and shoots,
examples of street fashion, advice and
comments from leading experts
and celebrities.
Average readership per issue
in Russia: 564,694
Audience profile:
Female – 96.3%
Age 18-24 – 38.4%
Age 25-35 – 27.8%
Average to high income – 94.2%
Socially active (visit theaters, cinemas, restaurants,
fitness clubs, beauty salons, nightclubs, etc.) – 92.6%
“I try to keep up with the latest fashion trends” – 58.6%
“It is better to stand out in a crowd than to look like
others” – 68.7%
“It is worth paying extra for quality goods” – 77.2%
Source: TNS Russia
NRS-Russia (16+) May-October ‘12
NRS-Moscow (16+) May-October ‘12
M’Index 2012/1 half-year – Russia (16+)
Advertising Rates
Position
Price
1/1 page
8,400
1/1 page in first 1/3
9,100
1/1 page in Hot, Top 5, News
9,300
1/2 page
5,500
1/3 page
3,900
1st spread
21,000
2nd spread
18,000
Spread
17,200
3rd cover
9,800
4th cover
12,000
Special position
9,500
Advertising Rates
Position
Price
1/1 page
8,241
1/1 page in first 1/3
8,546
1/2 page
5,972
1/3 page
3,711
1/4 page
3,264
1st spread
19,063
2nd, 3rd spread
17,943
Spread in first 1/3
17,092
Spread
16,482
2nd cover
15,400
3rd cover
9,268
4th cover
11,522
Special position
9,109
Advertising Rates
Position
Price
1/1 page
8,200
1/1 page in first 1/3
8,700
1/2 page
5,250
1/3 page
3,700
1st spread
21,000
2nd spread
17,650
Spread
16,300
3rd cover
10,200
4th cover
11,600
Special position
9,000
Advertising Rates
Position
Price
1/1 page
17,920
1/1 page in first 1/3
18,920
1/1 page near Editor’s Letter
20,270
1/2 page
12,000
1/3 page
7,840
1st spread
40,270
2nd spread
38,650
3rd cover
21,620
4th cover
23,780
Advertising Rates
Position
Price
1/1 page
7,050
1/2 page
4,500
1/3 page
2,725
1/4 page
2,125
2nd cover
8,075
3rd cover
7,625
4th cover
8,425
Special position (Recipe Card)
10,000
Advertising Rates
Position
Price
1/1 page
11,550
1/1 page in first 1/3
12,400
1/2 page
6,900
1/3 page
4,500
Gatefolder
31,250
1st spread
26,250
2nd spread
25,000
3rd spread
24,250
Spread in first 1/3
23,400
3rd cover
15,125
4th cover
21,500
Special position, 1/1 page in Style Guide
13,750
Advertising Rates
Position
Price
1/1 page
6,500
1/1 page near Editor’s Letter
7,125
1/2 page
4,250
1/3 page
2,875
1st spread
12,250
Spread
10,750
2nd cover
8,250
3rd cover
7,000
4th cover
9,750
Advertising Rates
Position
Price
1/1 page
1/1 page in first 1/3 (including Details)
1/1 page in first 1/3 (including Findings)
1/1 page in special ad section (min. 4 pages)
1/1 page for clinics and beauty salons
1/2 page
1/3 page
1st spread
2nd spread
4th spread and further
Spread in first 1/2
Spread between special positions
Spread
3rd cover
4th cover
Gatefolder
Special position
Premium position
14,500
15,370
16,087
6,770
10,650
8,603
6,315
43,500
35,650
32,755
28,990
31,890
27,910
20,450
34,930
43,500
20,450
20,870
Advertising Rates
Position
Price
1/1 page
11,550
1/1 page in first 1/3
13,600
1st spread
33,790
2nd spread
32,000
3rd spread
29,000
Spread before/between Contents
28,400
Spread
18,500
3rd cover
19,400
4th cover
33,790
Special position (including 1/1 page near Editor’s Letter, Contents, Masthead, etc.)
15,900
Advertising Rates
Position
Price
1/1 page
7,100
1/1 page in first 1/3
7,900
1/1 page near Editor’s Letter, Contents, Masthead, etc.
9,600
1/2 page
4,600
1/3 page
3,150
1st spread
20,100
2nd spread
16,500
3rd spread
14,500
3rd cover
9,600
4th cover
20,100
Advertising Rates
Position
Price
1/1 page
1/1 page near Dasha Veledeeva’s column
1/1 page near 10 Hot News
1/2 page
1/3 page
1/6 page
1/8 page
1/12 page
1/16 page
1st spread
2nd spread
3rd spread
Spread
3rd cover
4th cover
Special position
Logo
7,612
8,625
8,125
4,750
3,375
1,650
1,390
1,065
695
16,500
15,250
14,250
13,625
8,625
14,625
8,625
260
Advertising Rates
Position
Price
1/1 page
11,625
1/1 page in first 1/3
11,750
1/2 page
7,500
1/3 page
4,750
1st spread
24,375
2nd, 3rd spread
23,500
3rd cover
11,750
4th cover
15,375
Special position
12,200
Advertising Rates
Position
Price
1/1 page
16,085
1/1 page in first 1/3
17,581
1/1 Style Guide page
17,332
1/2 page
10,349
1/3 page
7,107
Gatefolder
44,763
1st spread
41,770
2nd spread
35,785
3rd spread
34,900
4th spread
34,165
Spread between special positions
32,419
3rd cover
21,696
4th cover
27,431
Special position
19,576
Advertising Rates
Position
Price
1/1 page
13,000
1/1 page in first 1/3
15,250
1st spread
38,500
2nd spread
33,750
3rd spread
31,250
Spread
26,000
Special position spread between Contents, Masthead, etc.
30,000
3rd cover
15,500
4th cover
30,000
Special position (including 1/1 page near Editor’s Letter)
17,000
Promo page
13,000
Advertising Rates
Position
Price
1/1 page
11,000
1/1 page in first 1/3 (including Collection, Opinion)
12,500
1/1 page in first 1/2
11,500
1/1 page in special section (min. 4 pages)
5,000
1/2 page
7,200
1/3 page
5,400
1st spread
32,500
2nd, 3rd, 4th, 5th spread
22,600
Spread between Contents and Masthead
21,700
Spread in first 1/3
21,500
Spread
21,150
3rd cover
13,300
4th cover
22,600
Special position (including 1/1 page near Editor’s Letter)
14,000
Advertising Rates
Position
Price
1/1 page
13,000
1/2 page
8,250
1/3 page
6,750
1/4 page
5,500
1st spread
28,750
2nd spread
27,500
Spread after Editor’s Letter, Contents
26,250
Spread
24,500
2nd cover
16,250
3rd cover
15,000
4th cover
17,500
Special position (1/1 page near Editor’s Letter, Contents, Readers’ Letters)
13,750
Advertising Rates
Position
Price
1/1 page
12,252
1/1 ad insert
8,730
1/2 page
8,603
1/3 page
7,383
1st spread
26,910
2nd spread
24,470
3rd spread
23,920
Spread
23,323
3rd cover
14,552
4th cover
21,272
Special position
13,696
Insert (1,000 copies)
80
Advertising Rates
Position
Price
1/1 page
9,274
1/1 ad insert
6,484
1/2 page
6,420
1/3 page
5,564
1st spread
20,276
2nd spread
18,436
3rd spread
17,976
Spread
17,515
3rd cover
10,988
4th cover
16,445
Gatefolder
20,276
Special position
10,379
Insert (1,000 copies)
80
Advertising Rates
Position
Na Rublyovke
Price
Novosti na Novoi Rigye
Price
1/1 page
5,490
2,745
1/2 page
3,300
1,650
1/3 front page
2,900
1,450
1/3 page
2,300
1,150
1/5 page
1,450
725
1/8 page
950
478
1/15 page
518
259
1/25 page
294
2/5 page
2,600
1,300
Banner on the 1st page
786
399
Cover
8,500
4,250
Advertising Rates
Vedomosti
Vedomosti
(ads published
on page 3, 5, last
page and
on Finance page)
Vedomosti
St. Petersburg
Vedomosti
St. Petersburg
(ads published
on page 3, 5, last
page and on
Finance page)
Vedomosti.
Pyatnitsa
Position
Price
Price
Price
Price
Price
Spread
1/1 page
1/1 last page
Small page
1/2 page
2/5 vertical (*2)
1/3 horizontal
9 sq
1/4 horisontal
6 sq
1/6 horisontal
1/6 page (153.5x161 mm)
1/6 page (312x77 mm)
1/6 first page (312x77 mm)
1/12 horisontal (top banner)
1/12 page
1/12 first page
4 sq
Ad over announcements (first page)
Corner ad (first page)
Ad at the bottom (first page)
Banner
Section sponsorship
Insert
52,630
36,840
40,000
11,840
6,320
6,840
15,260
19,740
21,050
21,050
24,210
16,580
13,160
12,110
10,530
7,630
22,890
22,890
16,320
18,420
16,320
13,160
12,630
5,530
6,840
5,260
4,870
3,290
3,030
2,500
3,680
1,970
1,580
5,530
5,000
3,680
3,290
2,760
3,950
2,240
1,320
1,450
4,320
4,605
8,680
8,680
920
1,320
1,840
1,580
12,125
1,880
This rate card is for display ads. Prices for text ads and for the publication of material facts are not presented here.
8,680
6,840
6,450
3,680
4,340
5,000
1,840
3,820
2,105
3,160
12,900
Advertising Rates
Приложение к газете «Ведомости издаются совместно с The Wall Street Journal и Financial Times»
#13 (116) Декабрь 2012 www.kp.vedomosti.ru
НОВОГОДНИЕ ИДЕИ
16+
Пригреть Змею:
встречаем 2013 год
Position
Price
1/1 page
13,950
1/1 page near Contents, Editor’s Letter, Accents
16,120
1/2 page
8,420
1st spread
34,740
Spread before/between Contents, Central Spread
31,840
3rd cover
12,760
4th cover
17,780
Advertising Rates
Position
The Moscow Times
Price
The St. Petersburg Times
Price
1/1 page
18,000
4573
1/2 page
9,000
2,803
1/3 page
6,000
2,213
1/4 page
1,918
Insert
11,047
2nd, 3rd cover
3,393
4th cover
3,688
Production Schedule
Ad materials deadline
Release
The Moscow Times
The St. Petersburg Times
3 working days before issue release
5 times a week
2 days before issue release
Wednesday
Advertising Rates
Position
Price
1/1 page
11,644
1/2 page
6,254
1/3 page
4,452
1st spread
26,977
2nd, 3rd spread
25,493
3rd cover
14,734
4th cover
20,776
Special position
14,310
Advertising Rates
Position
Agroinvestor
Price
Agrotekhnika i Tekhnologii
Price
1/1 page
3,820
3,820
1/2 page
2,230
2,230
1/3 page
1,590
1,590
1/4 page
1,320
1,320
1st spread
9,110
9,110
Central spread
6,600
6,600
Spread
6,345
6,345
3rd cover
5,910
5,910
4th cover
6,400
6,400
Special position (3rd, 5th, 7th page)
3,820
3,820
Monthly audience (Russia):
1,794,078
Audience profile:
Female – 62.3%
Age 18-35 – 50.9%
Average to high income – 90.4%
Source: TNS Russia, Web Index (12-54), October’12
Advertising Rates
Position
Forecast traffic
970x90
240x400
100%x240
Classified 240x150
Statics: Homepage (1 week)
500,000
7,000
8,275
7,375
4,250
10.4
12
10.6
6.1
Article
6 articles a year
12 articles a year
1,625
8,288
14,625
500
2,550
4,500
220
1,122
1,980
Non-Standard Formats
Forecast traffic
Branding
970x90+
240x400+
+100%x240
+wallpaper)
Screenglide
970x90 with
enlargement to
800 px
Reduced
branding
(970x90+
+wallpaper)
Peel-down
Screenglide
(double size)
Statics: Homepage (1 week)
500,000
24,625
34,500
21,250
37
50
27.25
25
price x1,5
Dynamics: other pages
(free traffic; per 1,000 page views)
PR materials
Article with announcement
on Homepage (1 week)
Article with announcement
on Homepage (1 day)
News
Non-standard ad materials
(per 1,000 page views)
Advertising Rates
Position
Dynamics: all pages (free traffic;
per 1,000 page views)
PR materials
Article with announcement
on Homepage (1 week)
Non-Standard Formats
Statics: Homepage (1 week)
Non-standard ad materials
(per 1,000 page views)
970x90
240x400
660x240
Classified 240x150
10.4
12
10.6
6.1
Article
6 articles a year
12 articles a year
750
3,825
6,750
Branding (970x
x90+240x400
+660x240
+wallpaper)
Screenglide
970x90 with
enlargement
to 800 px
Reduced
branding
(970x90
+wallpaper)
1,375
1,875
1,020
37
50
27.25
Peeldown
Screenglide
(double
size)
25
price x1,5
Monthly audience (Russia):
459,188
Audience profile:
Female – 63.6%
Age 20-45 – 69.7%
Average to high income – 87.2%
Have children under age 16 – 53.4%
Managers and professionals – 68.3%
Source: TNS Russia, Web Index (12-54), October’12
Advertising Rates
Position
Dynamics: all pages (free traffic;
per 1,000 page views)
PR materials
Article with announcement on Homepage
(1 week)
News
Non-Standard Formats
Non-standard ad materials
(per 1,000 page views)
970x90
240x400
100%x240
Classified 240x150
10.37
12
10.62
6.12
Article
6 articles a year
12 articles a year
1,050
5,350
9,450
205
Branding
(970x90+
240x400+
100%x240
+wallpaper)
1,045
1,845
Screenglide
970x90 with
enlargement
to 800 px
Reduced
branding
(970x 90
+wallpaper)
55
27.25
50
Peeldown
Screenglide
(double size)
price x2
Target audience:
girls who lead an active life, who are interested
in new cosmetic products and fashion trends, and
who often visit cinemas, cafes and exhibitions.
Advertising Rates
Position
970x90
240x400
898x112
1184x149
Statics: Homepage (1 week)
900
990
525
595
Dynamics: other pages (free traffic; per 1,000 page views)
10
11
9
6
PR materials
Article
6 articles a year
12 articles a year
Article with announcement on Homepage (1 week)
722
3,681.5
6,497
Article with announcement on Homepage (1 day)
375.4
1,914.4
3,378.4
News
173.25
883.6
1,559.25
Non-Standard Formats
Branding
Bumerang
post-roll
Non-standard ad materials (per 1,000 page views)
34.95
34.95
79.40
Pre-roll/
Target audience:
modern, independent, smart and
sophisticated people, real fashion lovers
who are faithful to beauty and have a fresh
perspective on the world. Those who want
to be in front, not to imitate. Those who live
a “full life” – life from the Harper’s Bazaar
point of view.
Advertising Rates
Position
Forecast traffic
970x90
240x400
100%x240
Statics: all pages (1 week)
10,000
275
325
Exclusive rights for selling 100%×240 belong
to Media Selling Agency Interpool
(tel. +7 (495) 225-9274, yur@inpool.ru)
PR materials
Article with announcement on
Homepage (1 week)
Article
6 articles a year
12 articles a year
375
1,910
3,375
728x90
240x400
100%x240
200
Exclusive rights for selling 100%×240 belong
to Media Selling Agency Interpool
(tel. +7 (495) 225-9274, yur@inpool.ru)
Target audience:
active, successful, well-educated women
and men with a high income who are
interested in fashion trends and the history
of fashion; fashion industry professionals:
experts, buyers, designers, students of
design and the fashion industry; parents
of children aged 3 to 14 who pay special
attention to the selection and purchase of
high-quality children’s clothing, shoes and
accessories.
Advertising Rates
Position
Statics: all pages (1 week)
Forecast traffic
5,000
150
Monthly audience (Russia):
257,607
Audience profile:
Female – 66.7%
Age 18-45 – 82.5%
Average to high income – 89.3%
Source: TNS Russia, Web Index (12-54), March’12
Advertising Rates
Position
Dynamics: all pages (free traffic;
per 1,000 page views)
PR materials
Article with announcement on Homepage (1 week)
News
Non-Standard Formats
Non-standard ad materials (per 1,000 page views)
970x90
240x400
100%x240
Classified 240x150
11.2
12.3
8.5
6.7
Article
625
150
Branding (970x90
+240x400
+100%x240
+wallpaper)
33
6 articles a year
31.9
765
Screenglide
970x90 with
enlargement
to 800 px
47
12 articles a year
5.6
1.4
Reduced
branding
(970x90
+wallpaper)
24.75
Peeldown
Screenglide
(double size)
50
price x2
Target audience:
women aged 25 to 35 who love fashion,
beauty, traveling and meeting friends;
are very mobile and love to try new things.
Advertising Rates
Position
Forecast traffic
728x90
240x400
100%x240
Statics: all pages (1 week)
15,000
450
600
Exclusive rights for selling 100%×240 belong
to Media Selling Agency Interpool
(tel. +7 (495) 225-9274, yur@inpool.ru)
PR materials
News
Article
375
6 articles a year
1,910
12 articles a year
3,375
Advertising Rates
Standard Formats
970x90
Dynamics: other pages (free traffic; per 1,000 page views)
Non-Standard Formats
Branding (970x90 +
wallpaper)
Non-standard ad materials (per 1,000 page views)
50
Cost per Click
Category Fashion
0.3
240x400(1st screen)
240x400 (3rd screen)
18
11
Screenglide
Single expansion to 100% extra
charge
Category Beauty
Category Home
0.2
0.3
Monthly audience (Russia):
580,136
Audience profile:
Male – 56.8%
Age 20-40 – 44.3%
Average to high income – 90.0%
Source: TNS Russia, Web Index (12-54), October’12
Advertising Rates
Position
Dynamics: all pages
(free traffic; per 1,000 page views)
Statics: all page per week
PR materials
Article with announcement on Homepage
(1 week)
News
Non-Standard Formats
Non-standard ad materials (1 week)
Non-standard ad materials
(per 1,000 page views)
Monthly audience (Russia):
516,949
Source: TNS Russia, Web Index (12-54),
October’12
100%x90
240x400
550x240
Classified
240x150
Screenglide
(double size)
12
15
10
5
price x1,5
7,750
Article
9,625
6,500
3,250
1,625
213
Homepage branding
(100%x90+ 240x400+
550x240+ wallpaper)
7,500
Synchronous banners
(100%x90 +240x400)
23
Branding
all pages
(100%x90+
wallpaper)
15,250
Peel-down
19
Audience profile:
Male – 81.1%
Age 20-45 – 71.8%
Average to high income – 89.2%
Synchronous
banners (100%x90+
240x400)
17,000
FlyingScreen
(240x400)
FlyingScreen
(100%x90)
ScreenGlide
(990x90 to 800px)
27.5
23
50
Higher education – 70.5%
Managers and professionals – 60.3%
Advertising Rates
Format
Position
Type
CPM
Forecast traffic
Price per week (statics)
Top Line
240x400 (right, top)
240x400 (right, bottom)
735x140
Text-graphic block 240x200
Pop-under
Video (pre-roll) up to 10 seconds with closing
Video (post-roll) up to 10 seconds without closing
Fullscreen
Branding
All pages
All pages
All pages
All pages
All pages
All pages
All pages
All pages
All pages
All pages
statics/dynamics
statics/dynamics
statics/dynamics
statics/dynamics
statics
dynamics
dynamics
dynamics
dynamics
dynamics
430
530
210
430
120
500
1300
1000
1700
600,000
600,000
600,000
600,000
600,000
100,000
30,000
30,000
200,000
600,000
205,000
245,000
100,000
205,000
75,000
305,000
Unique visitors per month:
1,050,000
Audience profile:
Male – 53.0%
Female – 47.0%
Age 18-34 – 67.0%
Intelligent people who are not
deceived by an inexpensive
sensation and appreciate real
style in literature and fashion.
Source: Google Analytics, internal statistics data
Advertising Rates
Position
990x90*
990x180*
All pages
All pages, 1st screen
All pages, 2nd, 3rd screen
Non-Standard Formats,
Dynamics, Screenglide*
30
41
240x400*
240x800*
240x400**
990x90 /
990x180
990x90 /
990x270
990x90 /
990x360
700
240x400 /
240x800
17.5
240x400 /
480x400
All pages
33
41
54
36
36
41
705x240***
41
34
15
*Forecast traffic – 1,000,000 views per week
**Forecast traffic – 400,000 views per week (uploades by reaching the format on the page)
***Forecast traffic – 450,000 views per week (uploades by reaching the format on the page;
placed between the 3rd and 4th posts of the main newsfeed and on all article pages above)
Target audience:
sophisticated, refined and demanding
readers who are experts not only in their
profession, but also in the luxury lifestyle.
Advertising Rates
Position
Forecast traffic
100%x90
240x400
100%x240
Exclusive rights for selling 100%×240 belong
to Media Selling Agency Interpool
(tel. +7 (495) 225-9274, yur@inpool.ru)
Statics: all pages (1 week)
75
100
1,750
PR materials
Article with announcement on
Homepage (1 week)
Article
6 articles a year
12 articles a year
73
3,698
6,525
Monthly audience (Russia):
2,148,506
Audience profile:
Male – 57.8%
Female – 42.2%
Age 20-45 – 68.6%
Average to high income – 93.2%
Higher education – 75.8%
Managers and professionals – 68.0%
Source: TNS Russia, Web Index (12-54), October’12
Advertising Rates
Mailing (1 day)
Advertorial
To subscribers – 1,184
Archive, without
announcement – 1,790
320×50 in iPhone, Android, at m.vedomosti.ru (all pages)
8,750 (statics, 1 week)
768×60 in iPad
2,895 (statics, 1 week)
Page in iPad version
6,579 (statics, 1 week)
iPhone (fullscreen)
10,263 (statics)
Position
Homepage
(statics, 1 week)
Banner
13,158
Dynamics,
CPM
Inside pages
Dynamics,
(statics, 1 week) CPM
23,421
25
240×90
4,737
21
6,053
21
160×320
9,210
22
15,526
22
240×400
14,474
240×600
13,158
Text-graphic block (top)
2,895
4,211
Text-graphic block 1, 2, 3, 4, 5 (right column)
3,816
6,316
Fullscreen
26,316
Fullscreen 100%
31,579
Banner (bottom)
1,579
5.3
2,250
5.3
240×90 (bottom)
526
2.6
750
2.6
Branding of side frames
14,474
Exclusive rights for selling 100%×240 belong to Media Selling
Agency Interpool (tel. +7 (495) 225-9274, yur@inpool.ru)
29
14
26,053
10.5
Monthly audience (Russia):
1,390,640
RB.ru, an Internet portal for the office
crowd – specialists, mid-level managers,
bosses and everyone else – was created in
order to provide a wide array of useful and
long-awaited online services, including news,
business guides, instruments for managing
personal finances and “Office Life”,
a completely unique entertainment section.
Audience profile:
Male – 59.2%
Female – 40.8%
Age 20-45 – 73.3%
Average to high income – 92.4%
Higher education – 62.5%
Managers and professionals – 62.9%
Source: TNS Russia, Web Index (12-54), October’12
Advertising Rates
Position
960x90
240x400
200x60
240x200
FullScreen
Homepage (1 week), CPM
All pages exlucluding Homepage, CPM
All pages
Test (developed RB.ru, indefinitely, archiving)
Daily news email (text and graphic unit, 3 issue)
16.25
15
15.5
18.75
17.5
18
Outsize
Outsize
8.75
7.5
8
7,500
1,125
13.75
11.25
12.5
50
45
48
Targeting (on the site, time, geography, R&F) – 20%, rich media – 25%, placing the banner section of your choice (except RB.ru Real Estate) – 20%, video of
the banner – 25%, banner with TopLine – 25%
Advertising Rates
Position
Format
Rate model
Price
Mega Banner
728x90
CPM
20
Home Page Middle Rectangle
300x250
CPM
20
Rectangle General Rotation
300x250
CPM
15
Format
Rectangle
+text link
Branding on
newsletter
Rate model
CPM
CPM
Target
All members
of Viadeo Russia
All members
of Viadeo Russia
Gross rate
Skyscraper
160x600
CPM
10
Text links or
468x60
CPM
30
Margins: rich media – 25%, targeting (on the site, time, geography, R&F) – 20%, placing the banner section of your choice – 20%,
video of the banner – 25%, banner with TopLine – 25%
Price
25
50
Target audience:
active and wealthy Russians and foreigners, business owners and
senior managers of leading Russian and international companies.
Advertising Rates
Position
(dynamics,
1,000 views, CPM)
Homepage
All pages
Ad in Section
Postition
(statics, 1 week)
Homepage
728x90
(top)
Extended
240x90
banner
(top right)
220x25x130
240x400
(1st screen,
right)
240x400
(2nd screen, 585х240
right)
240х200
20
20
20
14
14
14
25
25
25
25
14
14
14
27
27
27
13
13
13
1,400
1,160
2,175
2,175
700
2,200
625
Text block 728x90
(240x90) (bottom)
9
9
240x90
(bottom)
7
7
7
4
4
4
435
232
Targeting (on the site, time, geography) – 20%, placing the banner section of your choice – 20%, extended – 50%
Seasonal coefficient: January – 0.8, February-May – 1.0, June-August – 0.9, September-December – 1.1
Target audience:
senior business strategists who have
achieved success and continue to strive for
more, independent thinkers who embrace
new ideas, rising stars who are aiming for
the top.
Advertising Rates
Position (statics, 2 weeks)
Price
960x90, 240x400
240x400
600x90 Text banner
8,043
6,702
6,702
4,558
Target audience:
executives and experts working in agricultural and
processing enterprises, banks and investment companies,
as well as federal and regional government representatives.
Advertising Rates
Format
Position
Type
CPM
Forecast traffic
Top line
240x400 (right, top)
All pages
All pages
dynamics
dynamics
23.75
27.5
20,000
20,000
Target audience:
people who live in the prestigious suburbs
of Rublyovo-Uspenskoye Shosse and want to
know the latest news from this region
and main activities in different spheres of life,
and who prefer to get their information here
and now.
Advertising Rates
Position
(statics, 1 month)
728x90
All pages
Statics, 1 month
Dynamics, 1,000 views
Poll with hyperlink to the company’s website
1,875
625
7.5
750
240x90
(top right)
240x90
(bottom, right)
240x400
728x90
(bottom)
1,625
875
1,500
1,000
Corporate Sales Department
Julia Tokaier
(j.tokaier@imedia.ru)
Natalia Vesnina
(n.vesnina@imedia.ru)
Cosmopolitan Group
Commercial director –
Ludmila Gurey
(l.gurey@imedia.ru)
Cosmopolitan
Advertising sales director –
Vera Usoltseva
(v.usoltseva@imedia.ru)
Cosmopolitan regional
supplements
Advertising sales director –
Anna Reztsova
(reztsova@sptimes.ru)
Cosmopolitan Shopping
& Cosmopolitan Beauty
Advertising sales director –
Irina Chuzhakova
(i.chuzhakova@imedia.ru)
Cosmopolitan Psychology
Advertising sales director –
Ludmila Nikulina
(l.nikulina@imedia.ru)
Domashny Ochag
Advertising sales director –
Irina Filimonova
(i.filimonova@imedia.ru)
Vkusno i Polezno
Advertising sales director –
Julia Lisova
(j.lisova@imedia.ru)
contacts
Women’s Health
Commercial director
Maria Kamenskaya
(m.kamenskaya@imedia.ru)
Esquire
Advertising sales director –
Natalia Kirilina
(n.kirilina@imedia.ru)
Vedomosti (St. Petersburg)
Advertising sales director –
Ekaterina Voronina
(voronina@sptimes.ru)
Harper’s Bazaar
Advertising sales director –
Natalia Kharlamova
(n.kharlamova@imedia.ru)
Robb Report Russia
Advertising sales director –
Ksenia Ponomarenko
(k.ponomarenko@imedia.ru)
Kak Potratit
Publisher –
Maria Zarnova
(m.zarnova@vedomosti.ru)
Collezioni
Advertising sales director –
Svetlana Melnikova
(s.melnikova@imedia.ru)
Popular Mechanics
Advertising sales director –
Svetlana Kadykova
(s.kadykova@imedia.ru)
The Moscow Times
Advertising sales director –
Alla Naumova
(a.naumova@imedia.ru)
Wedding
Advertising sales director –
Svetlana Melnikova
(s.melnikova@imedia.ru)
National Geographic Russia
& National Geographic Traveler
Advertising sales director –
Anna Batygina
(a.batygina@imedia.ru)
The St. Petersburg Times
Advertising sales director –
Tatiana Rudakova
(rudakova@sptimes.ru)
Grazia
Advertising sales director –
Julia Nemtsova
(j.nemtsova@imedia.ru)
Mamas&Papas
Advertising sales
director –
Irina Menshikova
(i.menshikova@imedia.ru)
Yes!
Advertising sales
director –
Anna Peres
(a.peres@imedia.ru)
Men’s Health
Advertising
sales director –
Maria Kamenskaya
(m.kamenskaya@imedia.ru)
Harvard Business Review Russia
Commercial director –
Ekaterina Konstantinova
(e.konstantinova@imedia.ru)
Agroinvestor
& Agrotekhnika I Tekhnologii
Advertising sales director –
Natalia Lomova
(n.lomova@imedia.ru)
Na Rublyovke
& Na Novoy Rigye
Advertising sales director –
Violetta Draigor
(v.draigor@imedia.ru)
Vedomosti & Vedomosti.Pyatnitsa
Advertising sales director –
Tatyana Sazhina
(t.sazhina@vedomosti.ru)
Internet Projects
Corporate advertising sales director –
Ludmila Gurey
(l.gurey@imedia.ru)
ShopIcon.ru
Senior advertising sales manager
Olga Alenkova
(o.alenkova@imedia.ru)
RB.ru & Viadeo.com
Advertising sales manager
Maria Sedasheva
(m.sedasheva@imedia.ru)
Address: 3 Polkovaya Ul., Bldg. 1,
Moscow, Russia 127018
Tel.: +7 (495) 232-3200
Fax: +7 (495) 232-1761
www.imedia.ru
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