pdf - Blends Inc.

BRAND SUMMARY
12225 Steiner Road, Plymouth, CA 95669
main (209) 245-6979 orders (707) 266-1857 x123
HISTORY
The Renwood Winery was established in 1993 in the Sierra Foothills, and is known as one of
the original “R’s” of Zinfandel. Renwood grows and sources grapes from more than 400
acres in Amador County.The estate vineyard is predominantly planted with the Grandpere
clone of Zinfandel in both head trained and trellised vines.
WINEMAKERS
Joe Shebl, Kent Rosenblum, Jeff Cohn, Alberto Antonini, Jon Affonso
POSITIONING
To produce Zinfandel and Zinfandel blends with Amador County heritage.
EXECUTION OBJECTIVES
1. Expand PODs by 3x’s in all markets. Priority SKUs: California Zinfandel, Premier Old Vine,
Fiddletown Zinfandel.
2. Off-premise display activity.
3. Focus on BTG priority.
4. Compliance with Chain distribution, placements and programs.
COMPETITIVE SET
California Zinfandel: Ravenswood Lodi Zinfandel, Cline Zinfandel
Premier Old Vine: St. Francis Zinfandel, Klincker Brick Zinfandel
Fiddletown & Reserve Zinfandel: Seghesio Sonoma Zinfandel
Single Vineyard Zinfandels & Grandpere: Seghesio Zinfandel, Ridge Zinfandel
CHANNEL FOCUS
- Off-premise premium chains and independents
- Premium on-premise accounts
- Single Vineyards & Grandpere in Fine Wine on-and off-premise
ZINFANDEL:
2011 Renwood Zinfandel, California
2010 Renwood Premier Old Vine Zinfandel, Amador County
2011 Renwood Zinfandel, Fiddletown
2010 Renwood Reserve Zinfandel, Dry Creek Valley
SKUs
2010 Renwood Timberline Zinfandel, Amador County
2010 Renwood Gold Crest Zinfandel, Amador County
2010 Renwood Grandpere Zinfandel, Amador County
RED BLEND:
2010 Renwood Clarion, Amador County
Blends | 1040 Main Street, Suite 300 | Napa, CA 94559 | www.blendsinc.com | info@blendsinc.com
WINES
DESIGNATION
Reserve
Premier Old Vine
Timberline
Gold Crest
Grandpere
Clarion
Zinfandel
Zinfandel
Red Blend
2010
2010
2010
VARIETAL
Zinfandel
Zinfandel
Zinfandel
Zinfandel
Zinfandel
VINTAGE
2011
2010
2011
2010
2010
APPELLATION
California
Amador County
Fiddletown
Dry Creek Valley Amador County Amador County Amador County Amador County
ALCOHOL
14.5%
15.5%
14.8%
14.5%
15.5%
15.5%
15.0%
15.0%
TASTING NOTE
A fresh and
youthful wine
featuring
strawberry and
raspberry fruit
aromas with just
a hint of oak. The
flavors are soft and
flavorful with an
appealing tang on
the finish. This
wine reminds us of
old time Zinfandel
where the fruit
is prominent and
the wine very
honest with great
drinkability. This
wine is not serious
or complicated,
and with none of
the heavy influence
of oak or
overzealous
cellaring, it is a
great sipping wine.
This wine has a
nose of exotic
spices and dried
fruits. This classic
old vine character
also exhibits notes
of lavender. On
the palate, full in
body and very
ripe, the dark fruit
on the first taste
melds into mildly
spicy fruit with a
hint of roasted
coffee towards
the end. Overall,
this dusty and
bold wine offers
ample flavor.
A beautiful
medium garnet
color, this wine has
a very complex
and alluring nose
full of dark fruit,
tobacco, toffee
and a trace of pine
resin. Fruity flavors
intertwine with
dark chocolate
and are
complemented by
dusty tannins,
giving this wine
great body. This
classic high e
levation Zinfandel
ends with a long
finish and a hint of
sweetness.
In the glass, this
2010 Dry Creek
Valley Reserve
Zinfandel gives off
initial hints of
cherry pie and
freshly-cut peaches
over a base of
granitic soils and
sun-baked earth.
On the palate, it
has definite notes
of mature red fruits
and a velvety body
backed by heat
and spices. As it
progresses, flavors
of ripe Loganberry
seep through the
milder French and
American oak in
the mid-palate.
This wine takes a
rather brambly
turn at the end,
and finishes with
impressions of dark
chocolate and
chalky, satisfying
tannins.
Timberline is a
powerhouse
Zinfandel, bold
and explosive.
The fruit comes
from Karen’s
Vineyard off Bell
Road. Planted in
1998, the headtrained vines
surround a creek
facing southwest
and are shielded
from the east by
a 1,800 foot high
hill. The healthy
vines produce
extremely
concentrated fruit,
the wine’s warm
rich fruits end with
a dark chocolate
finish and dusty
tannins.
Very close to the With a deep
Renwood Estate, maroon red color
the wine’s aromas
this complex
Zinfandel comes is a blend of fresh
from the Lindsteadt raspberries,
Vineyard. Planted strawberries and
in 1991, the rolling cherries, followed
by kerneled spice
hills offer the
grapes a southern with sunbaked
exposure. A very earth, cigar box
and mahogany.
complex and
slightly feminine The first
impression of the
example of
wine is its’
Zinfandel, Gold
Crest offers up a excellent fullnose that at first is bodied nature with
supple yet firm
peppery, but
tannin structure.
finishes with
lingering notes of Experience a rich
violet and ginger. mix of black
Holiday spice and currant, cedar,
vibrant red fruits exotic spices,
on the palate are tobacco, plum
and cherry pie.
followed by
interesting notes The wine is
typified by its’
of citrus, green
juicy freshness
pepper and
eucalyptus with a with excellent
structure, and
mild tobacco
longevity that will
leaf finish.
age well.
A deep and
concentrated wine
with mature fruit
on the nose and
hints of cherry and
oak. On the palate,
very juicy with a
meaty fruit entry
and intensely
concentrated and
pronounced red
fruit flavors. A
touch of rose petal
and bright white
pepper spice on
the mid-palate
offer complexity.
SUGGESTED PRICE
FL: $14.99
TPR: $12.99
BTG: $9.00
$19.99
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$12.00
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$15.00
$24.99
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$39.99
$34.99
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Blends | 1040 Main Street, Suite 300 | Napa, CA 94559 | www.blendsinc.com | info@blendsinc.com
$19.99
$16.99
$12.00