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Pingu’s English
Children love learning
with Pingu’s English
Transform your business future today
The teaching phenomenon that’s
sweeping the globe
About Pingu’s English
Pingu’s English is the breakthrough language course that
Pingu’s English engages children right from the start with
is revolutionising the teaching of English to young children
highly stimulating topics and situations. Most importantly
of 3 – 8+ years. Produced by Linguaphone Group, a world-
children are captivated throughout, so they are bound
leading language-training provider, Pingu’s English is
to succeed.
transforming the way young children learn the vital skill
of communicating in English.
Pingu’s English is a four level language course, based
Unlike so many other English language courses,
Teaches everyday English for young children
of 3 – 8+ years
on the hugely popular children’s series Pingu™ which
has been viewed by over one billion people, on 160 TV
learning skills
channels worldwide. Inspired by the loveable penguin and
his everyday adventures in the South Pole, this innovative
character-based course is designed for use within Pingu’s
English Schools, kindergartens and other early year’s
providers, as well as by parents and children at home.
Created in 2007, Pingu’s English is already proving
successful across Europe, the Middle East, Africa, Asia and
South America. Now, you too can reap the rewards of the
lucrative children’s English teaching market by discovering
a new, exciting and secure business opportunity and becoming
a Pingu’s English Master Licensee.
Develops fundamental creative and
Uses an extensive range of multimedia learning
and support materials
Assesses children continually to ensure success
Includes a wide range of entertaining and
educational activities
Developed by leading experts in the field of child education
and language acquisition, the unique syllabus uses a wide
variety of imaginative activities and multimedia resources
to keep the pace of classes lively and interesting. Whether
children respond best to learning through pictures, songs,
stories, games or making things, Pingu’s English helps find
the learning style that suits them best.
Collaboration with Cambridge
English Language Assessment
All students completing this test receive a Cambridge English
Thanks to a global agreement between Linguaphone Group
All Pingu’s English Licensees can apply to become an official
and Cambridge English Language Assessment, parents
Cambridge English Language Assessment test center under
of children attending Pingu’s English Schools are also able
this arrangement. Those who meet Cambridge’s strict
to get a formal assessment of their children’s English
standards for quality and integrity can register, and once
language learning.
approved can display the Cambridge English Language
Language Assessment Certificate.
Assessment authorised center logo.
Participating Pingu’s English Schools now have the
opportunity to apply to act as official Cambridge English
This collaboration also has additional benefits for
Language Assessment testing centers. Under these
our licensees:-
arrangements, Pingu’s English students receive full test
preparation and support to undertake the Cambridge
English Language Assessment Young Learners English:
Starters test – one of the best known international English
Commercial – increased income from test
preparation packs / purchase of tests
Marketing / PR – use of the authorised center logo,
marketing campaigns and HTML web templates as
tests for children.
Upon completion of the fourth level of the Pingu’s English
course, children are ready to undertake the Cambridge
Young Learners English: Starters test – in one of our Pingu’s
English Schools.
Pingu’s English School, Jakarta, Indonesia
well as press and PR support
Academic – candidate information packs, as well as
teacher resources and certificates
Start earning
from learning
Discover a multi-billion dollar
growing market…
The global market for children’s English language services
is estimated to be worth over $12 billion a year – a figure
that is growing rapidly.
It is well known that English is considered essential for a
child’s education and prosperity. Parents and carers are
willing to spend a significant proportion of their income to
ensure their child gets a good head start in life. Now is your
chance to join our expanding network and capitalise on the
An exceptional business opportunity
lucrative children’s English training market in your territory,
The Linguaphone Group is now offering you the opportunity
using the most fun, friendly and effective English course for
to join our growing network of Pingu’s English Master Licensees,
pre-school children available. So what are you waiting for?
and secure the exclusive rights to exploit the enormous
potential offered by Pingu’s English in your market.
…the opportunities for growth are
endless
We are looking for strategic business partners with the
There is a range of business models that can be applied to
East, South America and Africa. Therefore if you are any of
Pingu’s English. These include:
the following, we would love to hear from you:
Branded School-based strategy
Investors
The establishment of a nationwide network of
necessary experience, resources and vision to represent
us in a number of markets across Asia, Europe, the Middle
looking for a new and rewarding opportunity
Pingu’s English schools, which could be either
licensed, franchised or corporately owned.
Program Licensing strategy
An existing early year’s provider with an established
network of kindergartens, crèches, cram schools or
kindergartens and other early years providers.
day-care nurseries
Developing a network of qualified and experienced
Language school or training networks
An existing training provider with an established
tutors or parents to teach Pingu’s English to young
network of language or training school facilities
learners.
for adults or older children
Direct to consumer channels
Kindergarten and early year’s providers
The adoption of Pingu’s English by established
Home-School Licensing strategy
A business seeking diversification or entrepreneurs
Nationwide distribution of Pingu’s English as a
Nationwide distributors of education products
Well-established nationwide distributors of
distance-learning program delivered via trade
education products or home-study materials through
and retail channels, or through door-to-door sales,
direct to market channels – via retail, door-to-door
telesales, etc.
sales, telesales, part-works, etc.
Harness the skills you already have...
…with a secure business opportunity
While it’s important that you share a passion for education,
The global brand appeal of Pingu combined with the
rest assured it’s not essential to have any prior experience
reputation of the Linguaphone Group will ensure a strong
in the children’s English language-training market to enjoy
competitive advantage from the start.
success with Pingu’s English. We’re looking for ambitious
and enthusiastic business people who wish to develop
Pingu’s English, now and in the future, and are prepared
to work hard to achieve success – people who can build
relationships, who have excellent communication skills
and who possess the business acumen to seize this
lucrative opportunity.
By using the Pingu’s English proven language-training
system, you can enjoy benefits, such as:
Quick set-up times, so you start earning sooner,
Flexible business models to suit your goals,
High demand, growth and potentially high profits.
We’ll support you from start to success
Remember that while the Master License business would be
Take advantage of our unrivalled
expertise
yours, we are looking to build a mutually profitable business
Linguaphone Group is a world-leading provider of
partnership for the long term. To this end, we are committed
language-training courses, operating under the
to providing you with all the assistance and support you need.
internationally recognised Linguaphone, Direct English
When you join our Pingu’s English global network, you will
receive all the training, teaching materials, and business
and marketing support you need – not just to get you
started, but on an ongoing basis. Plus, you will be able to
draw on all of the expertise, knowledge and personalised
support of Linguaphone Group, one of the world’s leading
language-training providers.
and Pingu’s English brand names. With over 100 years of
experience, Linguaphone Group has an extensive network
of learning centers and distributors worldwide – and is
expanding all the time. Every day, our global network of
licensed partners helps thousands of adults and children
learn a new language through our wide range of language
courses, sold in over 60 countries. Our experience,
knowledge and global training expertise have earned us the
reputation as a world-leading authority in language training
The extensive range of support you
can expect from us includes:
World-leading teaching and multimedia resources,
including teaching manuals, dedicated lesson plans
and a parent’s guide,
from you. Interest and enthusiasm are the prime ingredients
for making Pingu’s English a huge success in your market.
There’s much more to tell you about this unique opportunity
in-country,
and we’d love to discuss the possibilities with you further.
Ongoing business development consultancy as
Linguaphone Group Head Office personnel,
Management manuals to cover all the
management, operational and marketing support
you’ll require,
If you’ve read this far, we’re already interested in hearing
A personalised training programme delivered
well as first-class marketing and PR support from
Interested? We’d love to tell you more
Access to the Linguaphone Group Extranet and other
management software.
So, if you’re interested in joining our existing and rapidly
expanding Pingu’s English network of Master Licensees and
capitalising on the lucrative children’s English market in your
territory, contact us today to find out more.
Contact us today:
+44 (0)20 8687 6104
opportunities@pingusenglish.com
www.pingusenglish.com
www.twitter.com/pingusenglish
www.facebook.com/pingusenglish
Linguaphone Group
Contact us today:
Linguaphone Group is a world-leading language-training
+44 (0)20 8687 6104
provider, operating under the internationally recognised
Linguaphone, Direct English and Pingu’s English brand
names. With over 100 years of experience in this market,
the Group has an extensive global network of learning
opportunities@pingusenglish.com
www.pingusenglish.com
centers worldwide.
www.twitter.com/pingusenglish
Linguaphone Group also has a wide-ranging portfolio of
www.facebook.com/pingusenglish
self-study products which has helped millions of customers
learn a new language in over 60 countries.
Pingu’s English is part of the Linguaphone Group