Sell Sheet - Pernod Ricard USA

THE PERFECT PARTNERSHIP TO
DRIVE OFF PREMISE IMPACT
THIS HOLIDAY SEASON
• #1
HISTORIC
LATIN ROCK BAND
35+
MILLION
• OVER
ALBUMS SOLD
1,500+
CONCERTS IN
•
OVER 24 COUNTRIES
•
13 MILLION
FOLLOWERS ON
FACEBOOK
55 KEY
MUSIC AWARDS
OCTOBER-DECEMBER, 2015/NATIONAL/OFF PREMISE
THE HISPANIC MARKET CONTINUES TO
DRIVE THE GROWTH IN SPIRITS:
21% FASTER
THAN NON-HISPANIC MARKETS
DRIVEN BY THE EXPLOSIVE GROWTH OF BLENDED SCOTCH
59% GROWTH
VS. LY
WITH CHIVAS REGAL DRIVING
THE 2ND FASTEST GROWTH AT
+48%
• OVER
CROSS-CULTURAL
APPEAL ACROSS
•
ALL HISPANIC SEGMENTS
*Nielsen US Hispanic Food 1/4/2014 CHIVAS
PROVIDES THE
PERFECT HOSTING AND
GIFTING OPPORTUNITY THIS
HOLIDAY SEASON
HISPANICS CELEBRATE
HOLIDAY PARTIES
42% MORE
OFTEN
2013 PRUSA Shopper Impact Study
CHIVAS OVER-INDEXES DURING
THE HOLIDAY SEASON
Please Enjoy Chivas Responsibly CHIVAS REGAL ® Extra ™. Blended Scotch Whisky. 40% Alc./Vol. (80 Proof). © 2015 Imported by Chivas Bros. Import Co., Purchase, NY. PROGRAM DETAILS FY16 MANA HOLIDAY
LEVERAGING THE ONGOING 3RD YEAR OF THE HISTORIC PARTNERSHIP, THE FY16 PROGRAM
WILL CAPTURE YOUR SHOPPERS ATTENTION WITH MULTI-TOUCHPOINT SUPPORT
A ONCE IN A LIFETIME EXPERIENCE WITH MANA
Consumers have a chance to win a memorable trip to see MANA live
at a private concert
CAUSE-RELATED PROGRAMS MATTER TO HISPANICS
The Mana- Chivas concert will benefit the
Selva Negra Foundation to drive environmental conservation
OVER $1.1Mm INVESTMENT IN SOCIAL MEDIA, PRINT AND
OOH WILL DRIVE CONSUMER AWARENESS
• Chivas and Mana Social Media Platforms to over 15Mm followers
• Program supported with media to help consumers drive to retail
RETAIL ACTIVATION
FULL PROGRAM POS
(SPANISH VERSION
AVAILABLE)
IN-STORE SAMPLING
SUPPORT:
For key Hispanic Markets Only
Speaker Case Wrap
Shelf Card
Window Cling
Metal Tacker
Recipe Cards
MANA T-shirts
CASE CARD SHELF STANDARDS:
POLE TOPPER ACOUSTIC GUITAR WITH SLO Please Enjoy Chivas Responsibly CHIVAS REGAL ® Extra ™. Blended Scotch Whisky. 40% Alc./Vol. (80 Proof). © 2015 Imported by Chivas Bros. Import Co., Purchase, NY.