Graphic Standards - Virginia Wesleyan College

VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS
All design projects relating to the College such as brochures, posters, photographs, web content, and advertisements, intended
T for an external audience (general public, prospective students, media etc.) should be created through or approved by the Office
of College Communications before publication or distribution. Design projects meant for prominent display or frequent usage
within the campus community should also be approved. Please contact College Communications with any questions.
screen of solid color used for the right V of W
T
VIRGINIA WESLEYAN COLLEGE LOGO
The logo is the primary element of our visual identity system and should appear
on all College communications.
Our logo consists of two components:
The graphic “W” and flame, and the “Virginia Wesleyan College” wordmark.
These two components are always placed in a fixed relationship and should
never be altered or modified.
COLORS
The
primary
colors
screen of solid color
used
for the
rightfor
V the
of WVirginia Wesleyan College logo are
1. The graphic stylization of the combined letters V and W is always used
T
Dark Blue and Grey with Red being used as an accent color.
together with the red flame, symbolizing our affiliation with the United
Methodist Church.
2. The Virginia Wesleyan wordmark is composed of two typefaces:
Adobe Garamond Bold and Gill Sans Medium.
4. Clear space
To ensure its integrity and visibility, the logo should be kept clear of
A
competing text, images and graphics. It must be surrounded on all sides
by adequate clear space.
3. Proportion
When using the wordmark/logo, always use an approved logo file.
Do not recreate the logo. If you need to re-size the logo, always constrain
T
proportions by locking the aspect ratio, so the height and width are scaled
together.
VWC PRIMARY COLOR PALETTE
VWC BLUE
PMS 295 (spot color)
CMYK 100-60-0-40
RGB 0-66-122
VWC GREY
PMS 423 (spot color)
CMYK 40-32-29-1
RGB 157-159-164
VWC RED – Accent Color
PMS 187 (spot color)
CMYK 0-100-75-25
RGB 186-14-49
LOGO and BACKGROUND COLORS
The three-color logo should appear only on a light or neutral
color background.
The logo must not be altered in any way.
Only use the electronic files provided by the College.
Do not recreate or modify any part of the signature or wordmark.
When the logo is not able to be reproduced in full color and is reversed out of a solid
background color, the right “V” is a 30% screen of the background color.
The logo can be adapted to print in one or two-color
(as shown below). In this instance the right “V” of the W
is a 45% screen of solid color used for the left “V” of W.
Logo reversed out of solid
background in two-colors:
Grey and Red (Fig. I)
The logo may be reversed out of a dark solid background color in the following ways:
Alternate two-color version:
Logo reversed out of solid
background in two-color,
with wording Virginia+College
remaining white (Fig. II)
Logo reversed out in one-color
white with the right “V” a 30%
screen of solid background color
(Fig. III)
When the printing method does
not allow for a screen of solid color,
the logo may be printed in one solid
color with a fine line separating the
right and left V of the W (Fig. IV)
Fig. I
Fig. II
Fig. III
Fig. IV
VIRGINIA WESLEYAN COLLEGE TAGLINE
Our tagline for the College is “Bring a spark. Light a fire.”
It should be used whenever possible, in print or online materials.
The tagline font is Adobe Garamond. It is typeset in italic, which
is our preference but it is also permissible to capitalize (see below).
There are two ways to include the tagline into your material:
As a graphic element of the Virginia Wesleyan logo
Bring a spark. Light a fire.
Bring a spark. Light a fire.
BRING A SPARK. LIGHT A FIRE.
Or as a separated statement with placement usually centered in a
colored bar at base of front cover or mailing:
Bring a spark. Light a fire.
FONTS
Primary
Virginia Wesleyan’s logo incorporates two distinct typefaces, Adobe
Garamond and Gill Sans. Consistent use of these typefaces throughout
all College publications strengthens the College’s visual brand.
Secondary
Although Adobe Garamond is the primary font used by the College,
we also use the following fonts for publications and advertising as
deemed appropriate:
ADOBE GARAMOND (bold) – classic serif font
UNIVERS - including
Univers Light Ultra Condensed
Univers 47 Condensed Light
Univers 47 Condensed Light Oblique
Univers 57 Condensed
Univers 67 Condensed Bold
This typeface is also used for headings and body copy.
Adobe Garamond
Adobe Garamond
Adobe Garamond Semibold
Adobe Garamond Semibold Italic
Adobe Garamond Bold
Adobe Garamond Bold Italic
GILL SANS (medium) – sans-serif typeface that complements the
shape and weight of Adobe Garamond.
This font is also used for headers, footnotes and sidebar text.
Gill Sans Light
Gill Sans Light Italic
Gill Sans
Gill Sans Italic
Gill Sans Bold
Gill Sans Bold Italic
Virginia Wesleyan MARLIN Graphic Quick Guide
PMS 295
PMS 423
CMYK Match
Blue: C 100, M 60, Y 0, K 40
Gray: C 40, M 32, Y 29, K 1
Wherever possible Marlin faces to the left
MARLIN on Dark Background: Always use stroked version of Marlin.
DO NOT invert colors of marlin logo when printing on dark background
Correct
WRONG
The Marlin Logo is available in various file formats. Please contact: Christine Hall 757-455-3218/ chall@vwc.edu