ukraine media consumption survey a focus on the east

ukraine media consumption survey a focus on the east

UKRAINE MEDIA CONSUMPTION SURVEY
A FOCUS ON THE EAST
Survey conducted by:
Inna Volosevych, Head of Social and Political Research Department, inna.volosevych@gfk.com
Tetiana Kostiuchenko, Researcher, Social and Political Research Department, tetiana.kostiuchenko@gfk.com
Visuals provided by the Office of Transition Initiatives
METHODOLOGY
OBJECTIVE:
To study media preferences and political orientations of the population of 6 oblasts in Ukraine,
including uncontrolled areas of Donetska and Luhanska oblasts
GEOGRAPHY:
1. Dnipropetrovska, Donetska, Zaporizka, Luhanska, Odeska, Kharkivska oblasts
2. Uncontrolled areas of Donetska and Luhanska (so-called ”DPR”/ “LPR”)
METHOD AND SAMPLE SIZE:
1. About 1500 face-to-face interviews at respondent’s home were conducted in each oblast of
government-controlled territories not including booster samples (the data for the areas and
settlements where booster samples were conducted is provided in separate presentation for
each oblast)
2. 400 computer-assisted telephone interviews (CATIs) via mobile phones were conducted in
non-controlled territories. The telephone numbers were randomly selected from the databases
of previously conducted all-Ukraine representative surveys for cities with population >50,000
and for settlements with population <50,000. The distribution of the interviews between these
databases corresponds to the distribution of the population of these territories according to
the data of State Statistics Service of Ukraine as of 1/01/2014.
FIELDWORK:
November 27 – December 25, 2015
"DNR/LNR"
Occupied donetsk & Luhansk
TOP TELEVISION & internet RESOURCES
ODESA
luhansk
Starobilsk
Lysychansk
Severodonetsk
Slovyansk
Rubizhne
Kramatorsk
Bakhmut
DONETSK
Odesa
Area of
Non-government
control
Volnavakha
Mariupol
400 computer-assisted telephone interviews (CATIs) via mobile phones were conducted in non-controlled territories.
The telephone numbers were randomly selected from the databases of previously conducted all-Ukraine representative
surveys for cities with population >50,000 and for settlements with population <50,000.
internet
Yandex
Lifenews.ru
Ukr.net
Vesti.ru
dnr.online.ru
novorossia.su
Korrespondent.net
Sobytiya.ua
Lenta.ru
lug24.ru
26%
13%
10%
8%
7%
7%
6%
5%
5%
4%
Television
Rossiya 24
Rossiya 1
Perviy kanal
Lifenews
RTR-Planeta
Novorossiya TV
REN TV
First Respublikanskiy
1+1
Oplot TV
55%
50%
47%
46%
32%
31%
26%
26%
24%
24%
* Websites in red signify Russian or Separatist
internet resources.
Penetration:
Internet
television
63.0%
82.0%
Use the internet at
watch tv every day
least once a week
or almost every day
DNIPROPETROVSK
OBLAST
MEDIA POLL IN
DNIPROPETROVSK UKRAINE
DNIPROPETROVSK OBLAST: TOTAL N=2216
DNIPROPETROVSK: MEDIA TYPES
Zaporizhzhia
Odesa
USED IN THE LAST 7 DAYS.
83%
EVERYDAY OR ALMOST EVERYDAY
64%
61%
44%
43%
AT LEAST ONCE A WEEK
AT LEAST ONCE A MONTH
9%
18%
LESS OFTEN THAN ONCE
A MONTH
DON’T WATCH/USE/READ PRESS
23%
6%
3%
PRESS
11%
3% 2%
RADIO
10%
2% 1%
INTERNET
10%
1% 1% 5%
TELEVISION
Television consumption by city
KRYVYI RIH
DNIPRO city
Pavlohrad
Total N=420
Total N=482
Total N=419
DNIPRO city
KRYVYI RIH
DAILY OR ALMOST DAILY
SOCIAL MEDIA USAGE
VKONTAKTE
38%
ODNOKLASSNIKI
35%
FACEBOOK
14%
* Top three social media networks used.
political leaning
Pavlohrad
DNIPROPETROVSK OBLAST
TOP NATIONAL & LOCAL
Television and internet RESOURCES
BY oblast
DNIPROPETROVSK
Dnipro City
Kryvyi Rih
internet
National %
Yandex
1plus1.ua
Ukr.net
Fakty.ua
TSN.ua
Korrespondent.net
Vesti.ua
Segondnya.ua
mediaua.com.ua
Censor.net.ua
32.1
18.7
15.4
9.7
8.6
7.5
6.8
6.7
6.6
5.3
%
local
10.7
6.7
5.9
5.4
5.4
5.0
4.1
4.1
3.3
3.3
Gorod.dp.ua
0564.ua
1kr.ua
nashemisto.dp.ua
056.ua
Vesti.ru
dv-gazeta.info
glavnoe.dp.ua
litsa.com.ua
gazeta.dp.ua
television
Pavlohrad
National % %
1+1
Inter
STB
ICTV
TRK Ukraina
Noviy kanal
112 Ukraina
K1
MEGA
NTV (NTV-Mir)
78.2
69.6
69.5
61.2
47.2
42.7
30.8
23.6
20.0
6.9
33.9
31.2
30.2
14.1
9.9
6.7
6.3
1.5
1.4
1.3
local
11-kanal
9 kanal
34 kanal
27 kanal
51 kanal
TRK Rudana
Pervyy gorodskoy
telekanal
DODTRK
IRT
KDT Krivorizhzhya
* Websites in red signify Russian or Separatist
internet resources.
Penetration:
Dnipropetrovsk N=2216. Field work conducted Nov. 27 - Dec. 25 2015.
Face-to-face interviews per oblast plus boosters for cities.
Internet
television
52.8%
83.4%
Use the internet at
watch tv every day
least once a week
or almost every day
DNIPROPETROVSK OBLAST
TOP NATIONAL & LOCAL
TELEVISION RESOURCES
BY CITY
PAVLOHRAD
N=419
National %
1+1
STB
Inter
ICTV
Noviy Kanal
TRK Ukraina
112 Ukraina
KI
MEGA
Perviy Kanal
DNIPROPETROVSK
Dnipro City
Pavlohrad
local
26.7
5.9
4.0
0.3
0.3
PTRK
34 Kanal
51 Kanal
S+ (SKET)
31 Kanal/Reporter
DNIPRo
CITY
N=482
National % %
1+1
Inter
STB
ICTV
Noviy Kanal
TRK Ukraina
112 Ukraina
KI
MEGA
NTV
Kryvyi Rih
68.6
64.4
56.9
55.9
54.9
49.8
10.5
8.4
7.3
4.5
%
85.7
75.9
74.9
69.3
49.5
44.6
40.6
32.6
24.8
13.2
66.5
63.6
55.5
32.4
21.3
5.0
4.5
4.1
local
11-Kanal
34 Kanal
9 Kanal
27 Kanal
51 Kanal
DOD TRK
IRT
TRK Region
KRYVYI
RIH
N=420
National %
television Penetration:
pavlohrad
dnipro city
kryvyi rih
83.7%
83.4%
66.9%
watch tv every day or almost every day
Dnipropetrovsk N=2216. Field work conducted Nov. 27 - Dec. 25 2015.
Face-to-face interviews per oblast plus boosters for cities.
1+1
Inter
STB
ICTV
TRK Ukraina
Noviy Kanal
112 Ukraina
KI
MEGA
NTV
61.1
59.9
58.6
53.5
47.2
45.5
28.5
23.4
16.7
3.0
%
local
34.1
32.1
TRK Rudana
Pervyy Gorodskoy
Telekanal
11-Kanal
KDT Krivorizhzhya
Orbita
9 Kanal
Sigma TV
34 Kanal
27 Kanal
12.1
6.8
1.2
1.1
0.3
0.2
0.2
DNIPROPETROVSK OBLAST
PAVLOHRAD
N=419
National %
TOP NATIONAL & LOCAL
internet RESOURCES
BY CITY
Yandex
Ukr.net
1plus1.ua
Segodnya.ua
Fadty.ua
mediaua.com.ua
TSN.ua
Korrespondent.net
Vesti.ru
Gazeta.ua
DNIPROPETROVSK
Dnipro City
Pavlohrad
Internet Penetration:
* Websites in red signify
Russian or Separatist
internet resources.
pavlohrad
dnipro city
kryvyi rih
57.3%
57.4%
54.9%
use the internet at least once a week
Dnipropetrovsk N=2216. Field work conducted Nov. 27 - Dec. 25 2015.
Face-to-face interviews per oblast plus boosters for cities.
local
20.0
7.5
4.2
4.0
1.6
0.6
0.4
0.3
0.3
0.3
Pablograd.dp.ua
pavlonews.info
begemot.dp.ua
pvgzeta.info
5632.com.ua
glavnow.dp.ua
izmailvachernii.com.ua
citynews.net.ua
lisichansk.com.ua
izmail-forever.my1.ru
DNIPRO CITY
N=482
National % %
Yandex
Ukr.net
Korrespondent.net
1plus1.ua
Fakty.ua
Segodnya.ua
Censor.net.ua
Vesti.ua
TSN.ua
novosti.ua
Kryvyi Rih
29.8
15.0
9.9
6.6
5.1
4.8
4.5
4.4
4.2
3.3
%
37.3
22.8
15.9
15.7
10.4
8.9
8.8
8.4
8.0
7.3
29.2
15.8
7.2
6.9
6.7
5.7
5.7
4.0
4.0
3.7
local
Gorod.dp.ua
056.ua
dp.vgorode.ua
Dnepr.com
glavnoe.dp.ua
dnpr.com.ua
most-dnepr.info
dv-gazeta.info
sobytiya.dp.ua
nashemisto.dp.ua
KRYVYI
RIH
N=420
National %
%
local
Yandex
1plus1.ua
TSN.ua
Ukr.net
Censor.net.ua
mediaua.com.ua
Fakty.ua
sobytiya.ua
Segodnya.ua
Pravda.com.ua
31.7
27.9
9.7
9.0
4.9
3.6
3.5
2.9
1.1
0.4
0564.ua
1kr.ua
kri.com.ua
krnews.ua
krlife.com.ua
litsa.com.ua
chronika.dp.ua
gazeta.dp.ua
dv-gazeta.info
zabeba.li
30.0
20.4
12.0
11.3
5.8
5.1
4.3
3.9
3.5
2.6
DONETSK
OBLAST
MEDIA POLL IN
Donetsk UKRAINE
Kharkiv
DONETSK OBLAST: TOTAL N=2666
Luhansk
Dnipropetrovsk
DONETSK: MEDIA TYPES USED IN
THE LAST 7 DAYS.
DAILY OR ALMOST DAILY
AT LEAST ONCE A MONTH
77%
68%
46%
45%
AT LEAST ONCE A WEEK
5%
17%
5% 3%
18%
10%
3% 1%
Donetsk
Zaporizhzhya
Zaporizhzhia
Odessa
Odesa
70%
Donetsk
7%
9%
1% 1%
1% 1%
12%
LESS OFTEN THAN ONCE
A MONTH
DON’T WATCH/USE/READ PRESS
PRESS
RADIO
INTERNET
TELEVISION
Television consumption by city
Bakhmut
Total N=417
Mariupol
Total N=433
kramatorsk/
slovyansk
volnovakha
Total N=422
Total N=421
kramatorsk
volnovakha
mariupol
DAILY OR ALMOST DAILY
SOCIAL MEDIA USAGE
VKONTAKTE
33%
ODNOKLASSNIKI
31%
FACEBOOK
12%
* Top three social media networks used.
political leaning
bakhmut
DONETSK OBLAST
TOP NATIONAL & LOCAL
TELEVISION and internet
RESOURCEs BY Oblast
internet
National %
Slovyansk
Kramatorsk
Bakhmut
DONETSK
Area of
Non-government
control
Volnavakha
Yandex
Ukr.net
1plus1.ua
TSN.ua
Segondnya.ua
Fakyta.ua
Liga.net
Korresopondent.net
mediaua.com.ua
Censor.net.ua
41.9
9.1
7.8
4.6
3.2
2.7
2.5
2.4
2.4
2.4
%
local
22.1
3.7
2.7
1.8
1.4
1.2
1.2
1.0
1.0
0.9
0629.com.ua
Lifenews.ru
0564.ua
Kramatorsk.info
Lenta.ru
Vesti.ru
Novosti.dn.ua
news.gidmariupol.com
mariupolnews.com.ua
M24.ru
television
National % %
Inter
1+1
STB
TRK Ukraina
ICTV
Noviy kanal
112 Ukraina
MEGA
K1
Rossiya 24
63.9
63.6
53.6
49.5
42.2
32.7
27.4
16.4
13.0
8.6
19.1
17.1
11.7
11.6
9.7
7.0
3.9
1.5
1.5
0.6
local
Orbita
Sigma TV
S+ (SKET)
MTV Mariupol
TV7 Mariupol
SAT-Slavyanskoye
Avtorskoye
TV-7
Zakaz
ATV
Grad (60 kanal)
* Websites in red signify Russian or Separatist
internet resources.
Penetration:
Mariupol
Donetsk N=2666. Field work conducted Nov. 27 - Dec. 25 2015.
Face-to-face interviews per oblast plus boosters for cities.
Internet
television
51.7%
76.7%
Use the internet at
watch tv every day
least once a week
or almost every day
DONETSK OBLAST
TOP NATIONAL & LOCAL
TELEVISION RESOURCES
BY CITY
KRAMATORSK/SLOVyANSK
N=421
National %
Slovyansk
Kramatorsk
Bakhmut
Inter
STB
1+1
TRK Ukraina
ICTV
Noviy Kanal
112 Ukraina
MEGA
Rossiya 1
Rossiya 24
65.1
59.6
51.2
46.8
37.4
28.7
27.2
15.1
10.5
8.6
Television Penetration:
volnavakha
bakhmut
76.1%
69.8%
Mariupol
KRAMATORSK
/SLOVYANSK
69.7%
75.7%
DONETSK
Area of
Non-government
control
Volnavakha
TRK Ukraina
1+1
Inter
STB
ICTV
Noviy kanal
112 Ukraina
MEGA
K1
Rossiya 24
63.0
60.5
60.3
59.5
53.7
32.5
29.1
19.8
11.2
7.3
% local
15.5
5.6
0.3
0.3
0.2
0.2
Sigma TV
DoTB
Novorossiya TV
Oplot TV
MTV Mariupol
Union
0.7
0.5
0.3
0.2
0.2
S+ (SKET)
SAT- SATSlavyanskoye
Avtorskoye
TV-7
Sigma TV
Glas
MTV Mariupol
Orbita
N=417
National %
Inter
1+1
TRK Ukraina
STB
Noviy kanal
112 Ukraina
ICTV
MEGA
K1
Rossiya 24
% local
55.5
51.8
47.9
40.5
31.6
27.2
26.0
13.5
10.6
7.6
15.5
5.6
0.3
0.3
0.3
0.2
Sigma TV
DoTB
Novorossiya TV
Oplot TV
MTV Mariupol
Union
MAriupol
N=422
National %
42.6
23.8
bakhmut
watch tv every day or almost every day
volnavakha
% local
N=433
Mariupol
* Websites in red signify Russian or
Separatist internet resources.
Donetsk N=2666. Field work conducted Nov. 27 - Dec. 25 2015.
Face-to-face interviews per oblast plus boosters for cities.
National %
1+1
Inter
STB
ICTV
Noviy Kanal
TRK Ukraina
112 Ukraina
KI
MEGA
STS
64.3
54.7
50.4
40.4
40.1
36.7
25.1
20.4
14.9
5.5
% local
47.4
43.9
37.5
2.2
1.2
1.2
0.9
0.2
Sigma TV
MTV Mariupol
TV7 Mariupol
Grad (60 kanal)
Akademiya YV
Glas
31 Kanal/Reporter
LOT
DONETSK OBLAST
KRAMATORSK/SLOVyANSK
N=421
National %
TOP NATIONAL & LOCAL
internet RESOURCES
BY CITY
bakhmut
48.8%
Kramatorsk
Bakhmut
Internet Penetration:
volnavakha
Slovyansk
54.5%
DONETSK
Mariupol
KRAMATORSK
/SLOVYANSK
Area of
Non-government
control
59.8%
50.3%
use the internet at least once a week
volnavakha
N=422
National %
Yandex
Ukr.net
Censor.net.ua
Segodnya.ua
Vesti.ua
Fakty.ua
mediaua.com.ua
TSN.ua
1plus1.ua
Liga.net
40.8
10.4
5.4
2.8
2.4
2.2
1.9
1.9
1.4
1.4
volnovaha.com
volnov.org.ua
Lifenews.ru
Lenta.ru
Vesti.ru
Forbes.ru
Vedomosti.ru
Kommersant.ru
Novosti.dn.ua
28.8
13.0
4.6
3.3
2.8
1.9
1.4
1.4
1.4
0.9
5.6
4.2
3.2
3.2
3.2
2.8
2.4
2.3
2.3
1.9
Kramatorsk.info
Lifenews.ru
Lenta.ru
0629.com.ua
062.ua
informator.lg.ua
Cxid.info
slavgorod.com.ua
lisichansk.com.ua
slavdelo.dn.ua
bakhmut
N=417
National %
Inter
1+1
TRK Ukraina
STB
Noviy kanal
112 Ukraina
ICTV
MEGA
K1
Rossiya 24
55.5
51.8
47.9
40.5
31.6
27.2
26.0
13.5
10.6
7.6
%
local
16.4
14.3
12.8
4.5
2.1
1.3
1.3
0.8
0.4
0.4
06274.com.ua
bahmut.com.ua
art.dn.ua
Forbes.ru
bahmut.in.ua
Vesti.ru
M24.ru
Lenta.ru
Lifenews.ru
0629.com.ua
Volnavakha
mariupol
N=433
% local
12.6
10.3
1.4
1.9
0.9
0.9
0.5
0.5
0.5
Yandex
Ukr.net
Liga.net
TSN.ua
Censor.net.ua
1plus1.ua
Vesti.ua
sobytiya.ua
Fakty.ua
Korrespondent.net
% local
National %
Mariupol
* Websites in red signify Russian or
Separatist internet resources.
Donetsk N=2666. Field work conducted Nov. 27 - Dec. 25 2015.
Face-to-face interviews per oblast plus boosters for cities.
Yandex
1plus1.ua
Ukr.net
TSN.ua
Fakty.ua
mediaua.com.ua
Segodnya.ua
Censor.net.ua
novosti.ua
Vesti.ua
38.5
12.9
9.1
8.6
4.1
3.6
3.3
2.8
2.5
1.7
% local
52.6
3.1
2.9
2.2
2.2
1.1
0.7
0629.com.ua
news.gidmariupol.com
mariupolnews.com.ua
1778.com.ua
mariupolskoe.tv
lifecity.com.ua
i24.com.ua
KHARKIV
OBLAST
MEDIA POLL IN
Kharkiv UKRAINE
Kharkiv
KHARKIV OBLAST: TOTAL N=2473
Luhansk
Dnipropetrovsk
KHARKIV: MEDIA TYPES USED IN
THE LAST 7 DAYS.
Donetsk
Zaporizhzhya
Zaporizhzhia
Odessa
Odesa
83%
74%
65%
DAILY OR ALMOST DAILY
52%
AT LEAST ONCE A WEEK
AT LEAST ONCE A MONTH
5%
37%
23%
15%
9%
4% 2%
2%
1%
8%
8%
2% 1%
1% 0%
8%
LESS OFTEN THAN ONCE
A MONTH
DON’T WATCH/USE/READ PRESS
PRESS
RADIO
INTERNET
Television consumption by city
izYum
kharkiv city
kozacKa lopan
Total N=419
Total N=1006
Total N=421
TELEVISION
kozacKa lopan
kharkiv city
izyum
DAILY OR ALMOST DAILY
SOCIAL MEDIA USAGE
VKONTAKTE
36%
ODNOKLASSNIKI
30%
FACEBOOK
15%
* Top three social media networks used.
political leaning
kharkiv OBLAST
internet
TOP NATIONAL & LOCAL
TELEVISION and internet RESOURCES
BY oblast
Kozacka
Lopan
National %
Yandex
Ukr.net
Vesti.ua
Segodnya.ua
Censor.net.ua
1plus1.ua
Korrespondent.net
TSN.ua
Fakty.ua
mediaua.com.ua
28.4
18.3
8.8
6.7
6.7
6.3
6.2
5.1
4.3
3.9
%
local
15.7
9.5
8.7
8.1
7.1
6.7
3.4
3.0
1.8
1.8
kharkovforum.com
057.ua
dozor.kharkov.ua
atn.ua
Lifenews.ru
Vesti.ru
Kommersant.ru
sq.com.ua
Lenta.ru
www.objectiv.tv
television
Kharkiv City
kharkiv
Izyum
Kharkiv N=2473. Field work conducted Nov. 27 - Dec. 25 2015.
Face-to-face interviews per oblast plus boosters for cities.
National % %
Inter
1+1
STB
ICTV
TRK Ukraina
Noviy kanal
112 Ukraina
MEGA
K1
RTR-Planeta
72.9
68.1
63.7
55.3
51.8
48.0
28.8
22.2
21.2
7.6
41.9
22.7
20.0
12.1
10.0
5.1
4.7
2.0
0.9
local
7 kanal
ATN
Simon
OTB Khakov
(ODTRK)
Fora
ATVK
Favorit
51 kaval
TRK Siat
* Websites in red signify Russian or Separatist
internet resources.
Penetration:
Internet
television
59.7%
82.7%
Use the internet at
watch tv every day
least once a week
or almost every day
kozacka lopan
kharkiv OBLAST
N=421
National %
TOP NATIONAL & LOCAL
TELEVISION RESOURCES
BY CITY
Television
Penetration:
Kozacka
Lopan
kozacka lopan
kharkiv
kharkiv city
79.0%
izyum
Izyum
84.6%
or almost everyday
75.5
56.2
52.9
42.7
35.9
33.5
30.2
22.3
19.6
17.9
5.5
4.1
1.2
0.5
0.3
local
Simon
7 kanal
OTB Kharkov
(ODTRK)
ATN
Fora
kharkiv
city
N=1006
Kharkiv City
80.9%
watch tv everyday
Inter
STB
1+1
TRK Ukraina
ICTV
Noviy kanal
Perviy kanal
RTR-Planeta
NTV (NTV-Mir)
112 Ukraina
%
* Websites in red signify
Russian or Separatist
internet resources.
Kharkiv N=2473. Field work conducted Nov. 27 - Dec. 25 2015.
Face-to-face interviews per oblast plus boosters for cities.
National % %
Inter
1+1
STB
ICTV
TRK Ukraina
Noviy kanal
112 Ukraina
K1
MEGA
Rossiya 24
69.6
68.6
60.1
54.1
48.9
48.6
35.9
22.9
22.4
6.5
48.3
22.2
18.3
13.9
11.1
9.3
8.7
local
7 kanal
ATN
Simon
Fora
OTB Kharkov
(ODTRK)
ATVK
Favorit
izyum
N=419
National %
Inter
1+1
TRK Ukraina
STB
ICTV
Noviy
112 Ukraina
MEGA
Rossiya 24
K1
68.0
65.4
61.8
59.6
43.5
27.4
24.4
17.7
8.2
7.3
%
local
56.7
25.4
1.4
0.5
0.3
0.2
51 kanal
TRK Siat
11-kanal
34 kanal
Simon
7 kanal
kozacka lopan
kharkiv OBLAST
N=421
National %
Yandex
Ukr.net
Liga.net
Censor.net.ua
1plus1.ua
Korrespondent.net
Vesti.ua
Segodnya.ua
Pravda.com.ua
Gazeta.ua
TOP NATIONAL & LOCAL
internet RESOURCES
BY CITY
Internet
Penetration:
Kozacka
Lopan
kozacka lopan
66.7%
Izyum
52.8%
least once a week
Lifenews.ru
objectiv.tv
Lenta.ru
Vesti.ru
Echo.msk.ru
M24.ru
MK.ru
Forbes.ru
Utro.ru
dp.vgorode.ua
National %
Yandex
Ukr.net
Vesti.ua
Censor.net.ua
Segodnya.ua
TSN.ua
Korrespondent.net
1plus1.ua
Fakty.ua
sobytiya.ua
69.6
68.6
60.1
54.1
48.9
48.6
35.9
22.9
22.4
6.5
% local
13.0
10.8
8.5
8.2
7.2
6.8
3.7
2.9
2.5
2.4
kharkovforum.com
057.ua
atn.ua
dozer.kharkov.ua
Vesti.ru
Lifenews.ru
sq.com.ua
objectiv.tv
vecherniy.kharkov.ua
Lenta.ru
izyum
izyum
use the internet at
4.3
2.6
2.2
2.1
1.8
1.6
1.6
1.1
1.0
0.7
N=1006
kharkiv
kharkiv city
24.8
18.3
4.2
3.8
3.3
3.3
2.8
2.8
2.8
2.1
kharkiv city
Kharkiv City
39.6%
% local
* Websites in red signify
Russian or Separatist
internet resources.
Kharkiv N=2473. Field work conducted Nov. 27 - Dec. 25 2015.
Face-to-face interviews per oblast plus boosters for cities.
N=419
National %
Yandex
Ukr.net
Korrespondent.net
1plus1.ua
Censor.net.ua
Vesti.ua
Liga.net
Segodnya.ua
TSN.ua
Gazeta.ua
36.4
16.0
10.4
9.7
6.2
4.5
3.5
3.3
2.5
2.4
% local
8.6
8.1
6.3
4.8
3.7
3.0
2.8
2.5
2.4
2.2
orbii.com.ua
Lifenews.ru
izyum.info
Vesti.ru
MK.ru
M24.ru
izyum.biz
Lenta.ru
Echo.msk.ru
Forbes.ru
LUHANSK
OBLAST
MEDIA POLL IN
LUHANSK UKRAINE
Kharkiv
LUHANSK OBLAST: TOTAL N=1908
THE LAST 7 DAYS.
73%
74%
71%
DAILY OR ALMOST DAILY
43%
43%
AT LEAST ONCE A MONTH
4%
16%
4% 3%
18%
7%
Donetsk
Zaporizhzhya
Zaporizhzhia
Odessa
Odesa
AT LEAST ONCE A WEEK
Donestsk
Dnipropetrovsk
LUHANSK: MEDIA TYPES USED IN
Luhansk
11%
2% 2%
7%
1% 2%
16%
2% 1%
LESS OFTEN THAN ONCE
A MONTH
DON’T WATCH/USE/READ PRESS
PRESS
RADIO
INTERNET
Television consumption by city
starobilsk
starobilsk
severodonetsk/lysychansk/rubizhne
Total N=406
Total N=647
rubizhne
lysychansk
DAILY OR ALMOST DAILY
SOCIAL MEDIA USAGE
VKONTAKTE
32%
ODNOKLASSNIKI
26%
FACEBOOK
8%
* Top three social media networks used.
TELEVISION
political leaning
severodonetsk
Luhansk OBLAST
TOP NATIONAL & LOCAL
TELEVISION and internet RESOURCES
BY Oblast
luhansk
Starobilsk
Severodonetsk
Lysychansk
Rubizhne
internet
National %
Yandex
1plus1.ua
Ukr.net
Censor.net.ua
Liga.net
TSN.ua
Korrespondent.net
Segodnya.ua
Fakty.ua
Vesti.ua
33.5
10.3
9.6
6.5
5.3
4.7
4.4
3.7
3.7
2.3
%
4.7
4.5
4.3
3.6
2.2
2.0
2.0
1.0
0.9
0.8
local
Lifenews.ru
lisichansk.com.ua
severcity.info
sever-strasti.com
Vesti.ru
Cxid.inco
rubezhnoe.com
Echo.msk.ru
vchaspik.ua
Utro.ru
television
National % %
1+1
Inter
STB
TRK Ukraina
ICTV
112 Ukraina
Noviy kanal
MEGA
K1
RTR-Planeta
62.5
55.4
46.6
40.8
40.6
30.2
25.5
14.2
10.8
7.5
13.5
5.5
0.8
local
IRTA
LOT
Aktsent
* Websites in red signify Russian or Separatist
internet resources.
Area of
Non-government
control
Luhansk N=1908. Field work conducted Nov. 27 - Dec. 25 2015.
Face-to-face interviews per oblast plus boosters for cities.
Penetration:
Internet
television
53.6%
73.8%
Use the internet at
watch tv every day
least once a week
or almost every day
Luhansk OBLAST
starobilsk
TOP NATIONAL & LOCAL
TELEVISION RESOURCES
BY CITY
Starobilsk
starobilsk
Severodonetsk
78.7%
74.5%
watch tv every day
or almost every day
National %
luhansk
Television
Penetration:
SEVERODONETSK/
LySyCHANSK/
RUBIZhNE
N=406
1+1
STB
Inter
Noviy kanal
TRK Ukraina
ICTV
MEGA
K1
Perviy kanal
RTR-Planeta
63.8
56.1
55.5
48.3
47.8
24.9
20.2
19.1
18.9
12.1
%
local
23.4
18.7
IRTA
LOT
SEVERODONETSK/LySyCHANSK
RUBIZhNE
N=647
Lysychansk
Rubizhne
Area of
Non-government
control
National % %
Inter
1+1
TRK Ukraina
STB
112 Ukraina
ICTV
Noviy kanal
MEGA
RTR-Planeta
K1
Luhansk N=1908. Field work conducted Nov. 27 - Dec. 25 2015. Face-to-face interviews per oblast plus boosters for cities.
59.4
57.0
55.7
55.2
46.6
45.7
20.2
14.2
9.4
7.6
29.0
10.0
1.8
0.1
local
IRTA
LOT
Aktsent
Tretiy tsifrovoy
Luhansk OBLAST
TOP NATIONAL & LOCAL
internet RESOURCES
BY CITY
Severodonetsk
Rubizhne
43.4%
use the internet at
least once a week
National %
Starobilsk
starobilsk
57.3%
N=406
luhansk
Internet
Penetration:
SEVERODONETSK/
LySyCHANSK/
RUBIZhNE
starobilsk
Ukr.net
Yandex
1plus1.ua
TSN.ua
Vesti.ua
sobytiya.ua
Korrespondent.n
Liga.net
Segondnya.ua
mediaua.com.ua
28.9
25.5
20.4
17.0
7.4
6.1
5.9
5.6
4.8
4.5
Area of
Non-government
control
12.7
12.5
6.2
4.6
2.5
2.1
2.1
1.6
1.5
1.4
vs.lg.ua
livestarobelsk.ru
starobelsk.su
0564.ua
Lifenews.ru
Kommersant.ru
Echo.msk.ru
Gazeta.ru
Lenta.ru
Forbes.ru
SEVERODONETSK/LySyCHANSK
RUBIZhNE
N=647
National %
Lysychansk
% local
Yandex
Ukr.net
Censor.net.ua
Liga.net
Korrespondent.n
Segondnya.ua
Fakty.ua
1plus1.ua
TSN.ua
mediaua.com.ua
48.0
14.5
12.3
7.8
6.2
5.3
4.6
4.3
3.4
2.3
% local
9.9
9.4
8.0
4.4
2.1
1.8
1.8
1.3
0.8
0.8
* Websites in red signify Russian or
Separatist internet resources.
Luhansk N=1908. Field work conducted Nov. 27 - Dec. 25 2015. Face-to-face interviews per oblast plus boosters for cities.
lisichansk.com.ua
severcity.info
sever-strasti.com
rubezhnoe.com
vchaspik.ua
Lifenews.ru
sevdon.net
Echo.msk.ru
Vesti.ru
lisichansk.in.ua
ODESA
OBLAST
MEDIA POLL IN
odesa UKRAINE
Kharkiv
Luhansk
ODESA OBLAST: TOTAL N=1895
Dnipropetrovsk
ODESA: MEDIA TYPES USED IN
Donetsk
Zaporizhzhya
Zaporizhzhia
Odessa
Odesa
THE LAST 7 DAYS.
79%
75%
61%
DAILY OR ALMOST DAILY
AT LEAST ONCE A WEEK
AT LEAST ONCE A MONTH
52%
39%
27%
6% 12% 5% 2%
10%
1% 1%
7%
9%
1% 1%
2% 1%
9%
LESS OFTEN THAN ONCE
A MONTH
DON’T WATCH/USE/READ PRESS
PRESS
RADIO
INTERNET
Television consumption by city
ODESA
Total N=674
TELEVISION
starobilsk
IZMAIL
Total N=401
ODESA
DAILY OR ALMOST DAILY
SOCIAL MEDIA USAGE
VKONTAKTE
39%
ODNOKLASSNIKI
33%
FACEBOOK
16%
* Top three social media networks used.
izmail
political leaning
ODESA OBLAST
internet
TOP NATIONAL & LOCAL
TELEVISION and internet RESOURCES
BY OBLAST
ODESA
National %
Yandex
Ukr.net
TSN.ua
1plus1.ua
Segodnya.ua
Fakty.ua
Vesti.ua
mediaua.com.ua
Liga.net
Korrespondent.net
32.2
23.4
8.9
7.6
4.7
4.5
3.9
3.9
3.7
3.2
%
local
14.0
4.6
4.1
3.7
3.2
3.0
3.0
2.8
2.0
2.0
dumskaya.net
048.ua
reporter.od.ua
M24.ru
Lifenews.ru
Vesti.ru
novostin.mk.ua
timer-odessa.net
kommersant.ru
Echo.msk.ru
television
National % %
Odesa
1+1
Inter
STB
ICTV
Noviy kanal
TRK Ukraina
112 Ukraina
MEGA
K1
STS
69.7
69.1
67.5
51.2
44.8
42.5
33.9
21.4
18.4
8.7
17.6
16.7
15.1
13.5
13.4
10.1
7.6
6.2
4.1
3.8
local
Akademiya TV
31 kanal/Reporter
Glas
Pervyy gorodskoy
telekanal
Gran (60 kanal)
7 kanal
Dumskaya TV
Zdorovye
Krug
100%
* Websites in red signify Russian or Separatist
internet resources.
Penetration:
Izmail
Odesa N=1895. Field work conducted Nov. 27 - Dec. 25 2015.
Face-to-face interviews per oblast plus boosters for cities.
Internet
television
58.6%
79.3%
Use the internet at
watch tv every day
least once a week
or almost every day
ODESA OBLAST
TOP NATIONAL & LOCAL
TELEVISION RESOURCES
BY CITY
odesa
N=674
National %
ODESA
television
Penetration:
odesa
1+1
Inter
STB
ICTV
Noviy kanal
TRK Ukraina
112 Ukraina
MEGA
K1
STS
79.4%
73.2
73.2
68.5
54.5
54.5
46.2
32.0
20.1
19.0
5.9
%
local
22.7
21.3
18.5
17.2
7 kanal
31 kanal/Reporter
Glas
Pervyy Gorodskoy
telekanal
Dumskaya TV
Akademiya TV
Grad (60 kanal)
Zdorovye
Krug
100%
17.2
15.6
13.8
13.8
9.3
8.5
izmail
N=401
izmail
Odesa
79.0%
watch tv every day
or almost every day
National % %
STB
Inter
1+1
TRK Ukraina
ICTV
112 Ukraina
MEGA
Noviy kanal
K1
RTR-Planeta
Izmail
Odesa N=1895. Field work conducted Nov. 27 - Dec. 25 2015. Face-to-face interviews per oblast plus boosters for cities.
65.0
63.6
59.3
39.1
36.7
34.9
28.1
24.4
19.5
8.9
37.4
1.2
local
Izmailskoye
televideniye
Ismail TV
31 kanal/Reporter
ODESA OBLAST
TOP NATIONAL & LOCAL
internet RESOURCES
BY CITY
odesa
N=674
National %
ODESA
Internet
Penetration:
odesa
Ukr.net
Yandex
TSN.ua
1plus1.us
Vesti.ua
Segodnya.ua
mediaua.com.ua
Liga.net
Korrespondent.net
Fakty.ua
64.4%
35.8
24.1
10.6
10.2
5.8
5.8
5.0
4.9
4.5
3.4
%
local
26.6
9.6
8.4
5.7
2.5
2.3
2.2
1.8
1.8
1.6
dumskaya.net
048.ua
reporter.od.ua
timer-odessa.net
otkat.od.ua
Vesti.ru
Echo.msk.ru
Lifenews.ru
mayak.org.ua
volnorez.com.ua
izmail
N=401
izmail
Odesa
58.0%
use the internet at
least once a week
Izmail
National % %
Yandex
Ukr.net
Fakty.ua
1plus1.ua
TSN.ua
mediaua.com.ua
Segodnya.ua
Vesti.ua
Liga.net
Korrespondent.net
41.0
17.7
10.1
10.0
8.2
5.7
5.2
4.5
4.0
3.2
17.7
10.8
8.8
8.6
8.0
7.2
6.9
5.8
4.4
4.0
* Websites in red signify Russian or
Separatist internet resources.
Odesa N=1895. Field work conducted Nov. 27 - Dec. 25 2015. Face-to-face interviews per oblast plus boosters for cities.
local
M24.ru
izmailvechernii.com.ua
izmail-city.org
izmail.es
izmailonline.com
izmacity.com
izmail-news.com
Vesti.ru
0564.ua
Utro.ru
ZAPORIZHZHIA
OBLAST
MEDIA POLL IN
zaporizhzhia UKRAINE
ZAPORIZHZHIA OBLAST: TOTAL N=1897
ZAPORIZHZHIA: MEDIA TYPES
Zaporizhzhia
Odesa
USED IN THE LAST 7 DAYS.
83%
68%
DAILY OR ALMOST DAILY
66%
46%
AT LEAST ONCE A WEEK
AT LEAST ONCE A MONTH
6%
21%
20%
5% 1%
11%
1% 1%
43%
9%
6%
2% 0%
1% 0%
10%
LESS OFTEN THAN ONCE
A MONTH
DON’T WATCH/USE/READ PRESS
PRESS
RADIO
INTERNET
TELEVISION
Television consumption by city
BERDyANSK
ZAPORIZHZHIA city
MELITOPOL
Total N=421
Total N=685
Total N=398
zaporizhzhia
MELITOPOL
Berdyansk
DAILY OR ALMOST DAILY
SOCIAL MEDIA USAGE
VKONTAKTE
39%
ODNOKLASSNIKI
39%
FACEBOOK
11%
* Top three social media networks used.
political leaning
zaporizhzhia OBLAST
TOP NATIONAL & LOCAL
TELEVISION and internet RESOURCES
BY oblast
Zaporizhzhia
internet
National %
Yandex
Ukr.net
1plus1.ua
Pravda.com.ua
Censor.net.ua
Vesti.ua
Segondnya.ua
mediaua.com.ua
TSN.ua
Korrespondent.net
33.2
9.5
8.4
5.5
5.4
4.1
4.1
3.3
3.2
2.6
%
8.7
7.4
4.2
4.2
3.8
3.8
2.7
2.3
2.0
1.9
local
061.ua
zabor.zp.ua
Lifenews.ru
Misto.zp.ua
reporter-ua.com/
reporter.zp.ua
panoptikon.org
golos.zp.ua
Lenta.ru
Vesti.ru
Porogy.zp.ua
television
National % %
zaporizhzhia
Melitopol
Berdyansk
1+1
Inter
STB
ICTV
Noviy kanal
TRK Ukraina
112 Ukraina
MEGA
K1
RTR-Planeta
74.1
63.6
63.3
50.9
49.1
48.6
27.5
23.5
14.9
7.1
29.2
20.2
4.9
2.8
2.4
2.1
1.7
1.0
local
TV-5
Aleks
TV-Berdyansk
MTM(24)
Zaporizhzhya
Zaporozhya
ZODTRK
THR Yug
TV-Gold
* Websites in red signify Russian or Separatist
internet resources.
Penetration:
Zaporizhzhia N=1897. Field work conducted Nov. 27 - Dec. 25 2015.
Face-to-face interviews per oblast plus boosters for cities.
Internet
television
56.0%
82.9%
Use the internet at
watch tv every day
least once a week
or almost every day
zaporizhzhia
zaporizhzhia OBLAST
N=685
National % %
TOP NATIONAL & LOCAL
TELEVISION RESOURCES
BY CITY
1+1
STB
Inter
Noviy kanal
ICTV
TRK Ukraina
MEGA
112 Ukraina
K1
NTV (NTV-Mir)
Zaporizhzhia
television
Penetration:
berdyansk
82.7%
54.5
41.2
4.5
3.8
2.2
0.6
0.6
TV-5
Aleks
MTM (24)
Zaporozhye ZOD
TV-Gold
Gromadske
Zaporizhzhya
1 kabelniy
berdyansk
zaporizhzhia
82.7%
79.1
70.8
62.6
58.7
55.2
51.0
31.6
28.1
16.8
6.7
local
N=421
National %
zaporizhzhia
Melitopol
Berdyansk
ICTV
Inter
STB
1+1
TRK Ukraina
Noviy kanal
K1
MEGA
112 Ukraina
Dozhd
77.0
75.3
74.3
55.1
54.5
51.1
40.7
35.6
27.0
5.8
%
local
62.9
23.9
22.2
16.5
TV-Berdyansk
THR Yug
Zaporizhzhya
TV-5
MELITOPOL
melitopol
N=398
74.7%
National %
watch tv ever yday
or almost every day
Zaporizhzhia N=1897. Field work conducted Nov. 27 - Dec. 25 2015.
Face-to-face interviews per oblast plus boosters for cities.
Inter
1+1
STB
TRK Ukraina
112 Ukraina
ICTV
Noviy kanal
K1
MEGA
Dozhd
63.5
55.5
42.5
35.6
34.0
33.1
29.0
16.0
12.3
6.6
%
local
10.0
8.9
Zaporizhzhya
TV-5
zaporizhzhia OBLAST
TOP NATIONAL & LOCAL
Internet RESOURCES
BY CITY
Internet
Penetration:
44.9
14.4
12.8
7.8
7.3
7.1
5.3
4.9
4.6
4.2
17.2
12.7
7.7
7.7
7.1
3.8
3.8
3.5
3.5
3.5
local
061.ua
zabor.zp.ua
Misto.zp.ua
panoptikon.org
reporter.ua.com/
reporter.zp.ua
goloa.zp.ua
porogy.zp.ua
Vesti.ru
Lenta.ru
timenews.in.ua
N=421
National %
zaporizhzhia
berdyansk
Melitopol
Berdyansk
Liga.net
Fakty.ua
Censor.net.ua
Vesti.ua
Korrespondent.net
TSN.ua
Segodnya.ua
Yandex
Mediaua.com.ua
1plus1.ua
%
5.1
4.6
3.7
3.0
1.7
1.7
1.4
1.4
1.2
0.9
4.9
4.6
4.3
3.9
3.6
3.6
3.5
3.2
3.2
2.6
local
delovoy.zp.ua
brd24.com
Lifenews.ru
pro.beryansk.biz
Vesti.ru
Lenta.ru
Gazeta.ru
berdyansk.net
MK.ru
Kommersant.ru
MELITOPOL
melitopol
N=398
61.7%
National %
use the internet at
least once a week
National % %
berdyansk
zaporizhzhia
53.8%
N=685
Yandex
Ukr.net
1plus1.ua
Censor.net.ua
Vesti.ua
Segodnya.ua
TSN.ua
mediaua.com.ua
Pravda.com.ua
novosti.ua
Zaporizhzhia
63.0%
zaporizhzhia
* Websites in red signify Russian or
Separatist internet resources.
Zaporizhzhia N=1897. Field work conducted Nov. 27 - Dec. 25 2015.
Face-to-face interviews per oblast plus boosters for cities.
1plus1.ua
Korrespondent.net
Yandex
Gazeta.ua
mediaua.com.ua
Vesti.ua
sobytiya.ua
novosti.ua
Pravda.com.ua
Ukr.net
25.9
8.7
7.9
5.3
3.9
3.1
2.7
2.5
2.5
2.3
%
5.4
4.5
4.0
3.3
1.3
1.3
0.8
0.6
0.6
0.1
local
mzm.zp.ua
mv.org.ua
ria-m.tv
news.mspravka.info
Vesti.ru
Lifenews.ru
Forbes.ru
Kommersant.ru
M24.ru
Gazeta.ru
Survey conducted by:
Inna Volosevych, Head of Social and Political Research Department, inna.volosevych@gfk.com
Tetiana Kostiuchenko, Researcher, Social and Political Research Department, tetiana.kostiuchenko@gfk.com
Visuals provided by the Office of Transition Initiatives