Radius Contently Case Study

Case Study
Contently:
Advanced Expat Planning With a Trusted Partner
When Contently decided to send a trusted employee abroad during its first international expansion, it
turned to Radius to provide expert global mobility advice and services, from obtaining the proper visa
to structuring compensation to managing annual tax returns.
BACKGROUND
Contently provides enterprise companies with smart technology,
content marketing expertise and vetted creative talent — journalists,
INDUSTRY
photographers, designers, videographers and all things in between.
Content Marketing Contently counts some of the best content marketing brands in the
Software and
world as its clients. It was named one of Inc. magazine’s 100 fastestServices
growing private companies.
COUNTRIES
United Kingdom
CHALLENGES
Sending a US citizen to the UK for the first time: Contently looked to
expand into the UK’s promising market, with an eye towards expanding
into other European countries later. The company had no trading
presence and lacked detailed knowledge of UK immigration, expatriate
compensation structuring and tax requirements.
Keeping the expat employee on a US payroll while fulfilling home- and
host-country withholding requirements: Contently wanted advice on
favorable payroll solutions, ideally to maintain the employee on a US payroll
while making withholdings and remittances in both the US and the UK.
Ensuring that Contently’s expat employees did not suffer tax losses:
Contently wanted to make current and future expat assignments
equally appealing, in part by protecting its employees from possible
negative tax consequences.
•Obtained a sole representative visa so the expat could work in the UK.
•Structured an optimal expat compensation package based on
company philosophy.
•Developed a tax equalization policy, protecting all assignees from
income tax losses.
•Drafted an assignment letter, applied for UK social security coverage and
implemented a UK shadow payroll.
•Trained Contently employees on how to run UK payrolls, hypothetical tax
calculations and expat departure and arrival briefings.
•Reduced risks by obtaining
the proper UK visa, making
required tax and social
registrations, and establishing
a compliant shadow payroll.
•Promoted employee
engagement by developing a
tax equalization policy that
protects expats from tax losses.
•Lowered ongoing costs by
providing instruction on
running UK payrolls, hypo tax
calculations and expat trainings.
“
SOLUTIONS
•Completed expat’s year-end UK and US income tax returns.
Benefits
Expat assignments are complicated.
I trust Radius to keep us compliant with
local authorities and keep our valued
employees happy.”
Gavin Power, Vice President of
Finance, Contently
“
RADIUS EXPERT TIP
When sending an employee abroad, it’s critical to plan well in
advance because there are so many factors to consider and
obligations to fulfill. For most countries, I recommend starting the
process at least three months before the anticipated start date.”
Katie Davies, Senior Director, Radius
Global Growth Experts
INTERNATIONAL SERVICES
Radius helps companies expand and
win globally. Clients from startups to
larger multinationals take advantage of
Radius’ international accounting, finance,
banking, tax, HR, legal and compliance
support to simplify their core operations,
reduce their risk exposure and improve
the management and control of their
overseas businesses.
Banking
For more information, please visit
www.radiusworldwide.com.
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Tax
• Tax Planning and Structures
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• Scoping
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