Program - Anzmac

Program
Hosted by
1 -Sponsor
5 December 2012
Gold
Hilton Hotel Adelaide
ADELAIDE, SOUTH AUSTRALIA
www.anzmac12.com
Sharing the Cup of Knowledge
Gold Sponsor
Gold Sponsor
Business
School
Monday 3 December 2012
0730 – 1700
Registration Desk Open
0730 – 1700
Speakers Preparation Room
0930 – 1000
Morning Tea Morning tea is available for delegates prior to the commencement of the opening session at 1000.
1000 – 1200
Opening Plenary Session
MC Welcome Assoc Professor Jenni Romaniuk , Conference Co-Chair
Official Opening Dr Ian Gould, Chancellor, University of South Australia
Welcome ANZMAC president
KEYNOTE ADDRESS Bruce McColl, Chief Marketing Officer, Mars Incorporated
PANEL DISCUSSION
1200 – 1300
LUNCH
1200 - 1300
‘How Brands Grow’ Book Signing Author Byron Sharp will be at the Oxford University Press display signing complimentary copies of his book “How Brands Grow”
Monday 3 December 2012 1300 - 1430
Session
Room
Chair
1A: Social
Issues and
Sustainability
1B: Consumer
Choice
Processes
Grand Ballroom B Grand Ballroom C
1C: Services
Marketing
1D: Retailing
and Private
Labels
Suite 3
Balcony 1 & 2
Robert Lawson
1E: Digital
e-Marketing &
Social Media
Meeting Room B Grand Ballroom A
Level 2
Steven Greenland Robert Davis Graham Ferguson
Sharyn Rundle
Steven
Thiele
D’Alessandro
Digital natives’
The Impact of
A behavioural On the stochastic Relationships
purchasing
versus Recovery: Loyalty Programs
nature of
study of
behaviour in
on Customer
An examination
memory:
consumer boycott
social virtual
Loyalty: An
of two pathways
insights from
Lee, Alvin (120)
neuropsychology to Forgiveness Empirical Analysis worlds: Insight
from Habbo
relevant to brand Tuy, Sokhha (422) Lu, Steven (127)
Hotel
equity
Salo, Jari (551)
Stocchi, Lara
(210)
The impact of Push-pull factors
in switching
information
mobile service
disclosure
providers
on consumer
D’Alessandro,
stated choice
Steven (174)
preferences: A
repeated Best
Worst study’
Rundle Thiele,
Sharyn (636)
What will it take
Brand Halo:
Enhancing Long
for you to fix it
Understanding
Term Energy
yourself? The
Saving Behaviour: its Implications,
Shortcomings mediating effect
An Online
of customer
and Directions for
Experiment
readiness on
Choice Studies
Sweeney, Jill
customer selfFreire Souza,
(271)
recovery
Flavio (408)
Akman, Hande
(290)
Free discussion Free discussion
Sustainability,
Retailing and
Consumers: Test
of a Model
Lavorata, Laure
(203)
Understanding
Energy Cultures
Lawson, Robert
(318)
1F: Brands
and Brand
Management
Cash and Cards:
Uncovering
shopper behavior Perceptions of
in an Australian Payment Mode
Marshall, Roger
supermarket
(567)
Page, Bill (241)
Grocery shopping The impact of
content, form
channels:
Lessons from an and context of
emerging market 2D online apparel
presentation on
Greenland,
gender-specific
Steven (100)
responses
Wolny, Julia (451)
1G: Business
in Asia
Balcony 3 & 4
Victoria Room
Ground Level
Abou Bakar
Polymeros
Chrysochou
South African
Consumer
Brand
parents’
Prominence on Vulnerability and
perception of
Marketplace
Luxury Fashion
Inclusion: A Case television food
Goods: The
advertising
Preferences of of Chinese Rural
directed at
Migrants
Fashion Change
children
Wang, Jeff
Agents versus
Fashion Followers Jianfeng (189) Bisschoff, Christo
(129)
Ferguson,
Graham (373)
The Effect of
McDonald’s
Luxury Brand
Controversial
apology over a
Engagement
pig toy: A cultural Advertising on
Practices of
territorial clash Affect Intensity,
Consumers
Attitudes and
Ling, Peter
in an Online
Intentions: A
and Quek,
Community
Theoretical
GuanCheng
Juric, Biljana
Framework
(297)
(287)
Blakemore, Jason
(123)
The Sound of
Symbolic
Conceptualizing
Music versus
Religious Values
‘Country of
the Rock of
with Muslims:
Ingredient
Authenticity’ of An identification Ages: Music in
Advertising
Exercise
Luxury Brands
Zainol, Zahirah Bakar, Abou (535) Major, Julian
(555)
(342)
Free discussion
Exploring the
Does Gender
How
Impact of
Mediate Online
manufacturers
Functional Silos
Shopping
and retailers
in Achieving
Attitudes and
decide about
Brand Orientation
Purchase
price promotions
Gyrd-Jones,
Intentions?
Szabo, Marietta
Davis, Robert (81) Richard (181)
(553)
1430
1H: Advertising
Research
1I: Marketing
Education
1J: SPECIAL
SESSION
Suite 4
Meeting Room A
Level 2
Eliane Karsaklian
Culture’s
Consequences in
the assessment
of Higher
Education Service
Quality: The
Case of CQU
Australia
Sultan, Parves
(563)
How to enhance
learningcentredness
in curriculum:
An illustration
for first-year
Marketing
Principles
Von Der Heidt,
Tania (117)
Teaching
International
Marketing with
Lego Bricks
Karsaklian, Eliane
(142)
Using
Hypothetical
Product
Configurators to
Study Choices
Louviere, Jordan
Swait, Joffre
Wei, Edward
Carson, Richard
Barnard, Amanda
Collins, Andrew
Rose, John
Hess, Stephane
Goldbaum, David
Zednik, Anita
Lockshin, Larry
Breaking down Attitudes Towards
E-learning
the stereotypes
(Version 2.X):
in advertising of
healthy foods: What do Students
Think Now?
Can overweight
endorsers be Kingshott, Russel
(190)
equally effective?
Chrysochou,
Polymeros (467)
Afternoon Tea
Monday 3 December 2012 1500 - 1630
Session
2A: Social
Issues and
Sustainability
2B: Consumer
Choice
Processes
2C: Services
Marketing
2D: Retailing
and Private
Labels
2E: Digital
e-Marketing &
Social Media
2F: Brands
and Brand
Management
2G: Business
in Asia
2H: Advertising
Research
2I: Marketing
Education
2J: SPECIAL
SESSION
Sustainability,
Retailing and
Consumers: Test
of a Model
Lavorata, Laure
(203)
Free discussion
Akman, Hande
(290)
Free discussion
Free discussion
Exploring the
Does Gender
How
Impact of
Mediate Online
manufacturers
Functional Silos
Shopping
and retailers
in Achieving
Attitudes and
decide about
Brand Orientation
Purchase
price promotions
Gyrd-Jones,
Intentions?
Szabo, Marietta
Davis, Robert (81) Richard (181)
(553)
1430
Breaking down Attitudes Towards
E-learning
the stereotypes
(Version 2.X):
in advertising of
healthy foods: What do Students
Think Now?
Can overweight
endorsers be Kingshott, Russel
(190)
equally effective?
Chrysochou,
Polymeros (467)
Afternoon Tea
Monday 3 December 2012 1500 - 1630
Session
Room
Chair
2B: Consumer
2A: Social
Choice
Issues and
Processes
Sustainability
Grand Ballroom B Grand Ballroom C
Peter Vitartas
Suite 3
Luke Greenacre
Jakob Trischler
Purchase
The Role of
Promotion:
Advertising
The positive
Literacy and
consequence
Nutritional
of cognitive
Knowledge
dissonance
on Children’s
Nordvall, AnnaConsumption
Carin (124)
of Less Healthy
Foods: A
Conceptual
Framework
Tarabashkina,
Liudmila (246)
Status and
Smoker
Conspicuous
Stigmatisation:
An Unintended Consumption as
Antecedents of
Consequence
Price Sensitivity
of Smoking
Denormalisation? Greenacre, Luke
(74)
Maubach, Ninya
(201)
Enhancing
Customer
Perceived Value
via Customer
Empowerment
and CustomerBrand
Identification
Ngo, Liem (211)
Sports Gambling
Advertising
and use of
Promotional
Techniques
during Game
Broadcasts
and Sports
Entertainment
Shows
Vitartas, Peter
(573)
Free discussion
1630
1800 – 1930
2C: Services
Marketing
Gucci or Prada
anyone?
Morals versus
Materialism in
the Purchase
Intentions of
Counterfeits
Baig, Farah Naz
(475)
Free discussion
2D: Retailing
and Private
Labels
Balcony 1 & 2
2G: Business
in Asia
2H: Advertising
Research
Balcony 3 & 4
Persuasion
The influence of
Product
The formation
entrepreneurial Knowledge and
Placement
of behavioural
Consumers’
orientation on
Redefined
Intention to Like a
brand’s Facebook Chin, Shinyi (490) organisational Attitudes towards
Benefit-Based
adaptation for
fan page
Advertising
internationalising
Nel, Jacques
emerging market Wang, Shasha
(260)
(588)
SMEs.
Mohamad Ngasri,
Nurul Fifie (389)
Extremely thin
The Typology of
Cigarette
Touching the Void
Service Failures models in print
brand loyalty
– satisfying the
ads: the dark
and Recovery
and purchase
consumer need
sides
Strategies
patterns: an
for touch through
Paas, Leo (106)
in Service
examination
auditory stimuli
Industries: The
using US
Northey, Gavin
Indonesian
consumer panel
(504)
Experiences
data
Nanere, Marthin
Dawes, John
(544)
(333)
Free discussion
A typology of
Do Organic
Conceptualising
Motivating
elements used
Labels Drive
the Brand
consumers to buy
in contextually
ethical products: Relationship in Repeat Purchase
congruent
Loyalty?
Social Media
A framework of
television
Investigating
Consumption
four universal
advertising.
Reasons of
Davis, Robert (87)
motives
Nitschke, Ben
Growth of the
Karsaklian, Eliane
(417)
Danish Organic
(186)
Food Market
Chrysochou,
Polymeros (465)
ANZMAC Annual General Meeting Grand Ballroom A
Welcome Reception
Art Gallery of South Australia, North Terrace, Adelaide
Delegates are required to make their own way to the Art Gallery located a 20 minute walk from the Hilton Hotel
The Use And
Perceived
Importance
Of Marketing
Communication
Channels In
Contemporary
Industrial Markets
Mikkola, Toni
(352)
2I: Marketing
Education
2J: SPECIAL
SESSION
Victoria Room
Suite 4
Meeting Room A
Ground Level
Level 2
Magda NenyczMarthin Nanere
Svetlana
Torgeir Watne
Thiel
Bogomolova
The
Learning
Avoiding Ads
Acquiring
Utilitarian and ‘Following Back’ Light vs. Regular
creative thinking organisational
on Facebook
Generative
Hedonic based in Social Media - brands: Do they
adoption, use,
Brand Pages: An skills through
Marketing
Motivations for Reciprocity as a follow the same
and impact
Empirical Study progressive selfKnowledge to
patterns?
Norm?
Online Shopping
of marketing
discovery
Zhu, Andrew Sjostrom, Therese Drive Innovation. into Brand Page
Coghlan, Ian
science
Quek,
Content and
A study of
(398)
Qiang (313)
(327)
Lilien, Gary
GuanCheng
Homophily
international
Roberts, John
(409)
joint ventures in Ang, Lawrence
Kayande, Ujwal
(331)
Vietnam.
Truong, Quang
Do (273)
Does the move
to self-serve
checkouts
mean the end of
impulse buying?
What should
retails and
manufactures
do?
Ward, Ella (541)
Service design Securely Online?
as collaborative E-tail Trust and
Credit Card
activity. What is
the role of the Security Protocols
Murphy, Andrew
customer?
(276)
Trischler, Jakob
(330)
Co-Creative
Consumers
Chen, ChienHung Tom (500)
2F: Brands
2E: Digital
and Brand
e-Marketing &
Management
Social Media
Meeting Room B Grand Ballroom A
Level 2
Robert Davis
John Dawes
External
Information
Search: Students
and Australian
Universities
Watne, Torgeir
(94)
‘Did you hear the
one about...?’:
Humour and
comedic devices
in marketing
education
Khan, Aila (102)
Free discussion
Tuesday 4 December 2012 0900 - 1030
Session
3A: Social
Issues and
Sustainability
3B: Consumer
choice
processes
Room
Grand Ballroom B Grand Ballroom C
Chair
Kristen Robertson
Nitika Garg
Temporal
Construal,
Tobacco
Warnings
and Smoking
Cessation
Gendall, Philip
(200)
All Accountability
is Not Equal:
Moderating Role
of Accountability
Type on Emotion
Effects on
Choice-Deferral
Garg, Nitika (252)
3D: Retailing
and Private
Labels
3E: Digital
e-Marketing &
Social Media
Suite 3
Balcony 1 & 2
Meeting Room B Grand Ballroom A
Level 2
Katharina Bauer Arry Tanusondjaja
Paul Harrigan
Margaret
Faulkner
3G: Business
in Asia
3H: Media
Research and
Planning
3I: Sales,
Supply Chain
Management,
Logistics
3J: SPECIAL
SESSION
Balcony 3 & 4
Victoria Room
Ground Level
Suite 4
Meeting Room A
Level 2
Steve Dix
Emma
MacDonald
John Wilkinson
Linking the
Exploring
Service Quality Nothing Else: The
Building a new Why Customers Neuromarketing
Examination
Customer
Signals and Hotel Case of Using the Factors Affecting
brand community Hate Salespeople and Consumer
of Networks
Experience
Choice Decisions. Ingredients Label Mobile Check-in
Neuroscience
- A Study Of
through digital
(Business
with Online
Behaviour
as Part of the
A Matter of
Research in
Business-tomedia: The
and Social)
Intermediary
within Service
Brand
Interaction
Australia
Business Sales
transition from
in Non-linear
Environments: Brand Image and Internationalisation print to digital
Effects and Signal Brown, Dave
Silberstein,
Relationships
Loyalty
A Theoretical
(111)
Categories?
Richard
of Mature Born- platforms at Le Ennis, Sean (386)
Baxter, Stacey Global Firms from
Framework
Bauer, Katharina
Northover, Haydn
10 Sport.
(320)
Lucas, Benjamin
(268)
Harris, Phil
De BurghAsian Emerging
(183)
Woodman,
Economies
Helene &
Shahid, Zubair Ali
Madingou Doris
(418)
(282)
Attributes
The Opposing
Students’
Associated
Effects of Goal
knowledge of
standard drinks in Commitment and with Customer
Satisfaction
popular alcoholic Goal Progress on
in Fine Dining
Self-Regulation
beverages
Restaurants and
Som, Anirban
and accuracy
their ‘Zones of
(377)
in calculating
Tolerance’
their own
Wilson, Gregory
standard drink
(288)
consumption
Robertson,
Kirsten (316)
Impact of service Brand Longevity
Social CRM:
Cross categoryin a Developing
buying behavior practice to theory co-creational
Country:
strategies on
to practice
– expectations
Cigarettes in
competitive
Harrigan, Paul
and reality
Indonesia
advantage of
(15)
Nenycz-Thiel,
Tjiptono, Fandy
firms
Magda (522)
(511)
Verma, Rajeev
(390)
Retracing value- Is Bigger Always
Conformity
I want the best
in-use through Better? Exploring
Motivation as
for my baby:
the relationship
co-creation
Social marketing a Disruptor of
between the
encounters:
and the paradox Intergenerational
number of brand
what drives
Influence within
of smoking
offerings in a
consumers’
Australia
during pregnancy
Maubach, Ninya Osborne, Delane value co-creation portfolio and its
overall brand
encounters?
(91)
(291)
penetration
Agyapong siaw,
Tanusondjaja,
Christopher
Arry (489)
(426)
Free discussion
3F: Brands
and Brand
Management
3C: Services
Marketing
Free discussion Service models of Free discussion
Frontline Service
Employees: Does
service context
matter?
Mathies, Christine
& Burford, Marion
(360)
Boomerang
Effects of
Gambling
Warnings
Exposed to
Non-problem
Gamblers
Mizerski, Dick
(525)
Multi-touchpoint
customer
segmentation
in relational
contexts: using
a real-time
experience
tracking
approach
Macdonald,
Emma (524)
How facial
attractiveness
impacts webvideo sales
experiences
McColl, Rod (77)
An Investigation Adoption of social
South Korean
Who is the
of the Success media marketing
Consumers’
culprit? Errors
by salespeople:
of Targeting
in self-reported Attitudes towards
A pilot study
category buying SMS Advertising Newspapers in
Dix, Steve (259) Victoria, Australia exploring roles of
frequencies
social influence
Winchester,
Ludwichowskaand personal
Maxwell (216)
Alluigi, Gosia
innovativeness in
(556)
Australia and the
United States
Wilkinson, John
(530)
Engaging Friends A purpose-based Free Discussion
and Influencing classification of
brand attributes
People:
Hogan, Samantha
Consumer
(542)
Perceptions
of Brand
Communication
Strategies on
Facebook
Dolan, Rebecca
(281)
Internal
Different Usage
Consumption: A
Profiles for
Misunderstood
Listeners of
Practice in
Music Delivered
Retailing,
via Interactive
Television, Free- Especially Direct
Selling
to-Air Radio, and
Crittenden,
Personal Music
Victoria (315)
Collections
Areni, Charles
(104)
Tuesday 4 December 2012 1100 – 1230
4F: Consumer
Cross-cultural
Research
4G: Tourism,
Events and
Sports
Session
4A: Public
Sector and
Not-For-Profit
Marketing
4B: Research
Methods,
Metrics and
Modelling
4C: Services
Marketing
4D: Retailing
and Private
Labels
4E: Digital
e-Marketing &
Social Media
Room
Grand Ballroom B
Balcony 3 & 4
Suite 3
Balcony 1 & 2
Meeting Room B Grand Ballroom A Grand Ballroom C
Level 2
Chair
Suzan Burton
Bodo Lang
Catherine
Rachel Kennedy
Robert East
Stephen Fanning
Marc Mazodier
4H: Media
Research and
Planning
4I: Sales,
Supply Chain
Management,
Logistics
4J: SPECIAL
SESSION
Victoria Room
Ground Level
Suite 4
Meeting Room A
Level 2
Maxwell
Victoria
Free discussion
Free discussion Service models of Free discussion
Frontline Service
Employees: Does
service context
matter?
Mathies, Christine
& Burford, Marion
(360)
Engaging Friends A purpose-based Free Discussion
and Influencing classification of
brand attributes
People:
Hogan, Samantha
Consumer
(542)
Perceptions
of Brand
Communication
Strategies on
Facebook
Dolan, Rebecca
(281)
Internal
Different Usage
Consumption: A
Profiles for
Misunderstood
Listeners of
Practice in
Music Delivered
Retailing,
via Interactive
Television, Free- Especially Direct
Selling
to-Air Radio, and
Crittenden,
Personal Music
Victoria (315)
Collections
Areni, Charles
(104)
Tuesday 4 December 2012 1100 – 1230
4F: Consumer
Cross-cultural
Research
4G: Tourism,
Events and
Sports
Session
4A: Public
Sector and
Not-For-Profit
Marketing
4B: Research
Methods,
Metrics and
Modelling
4C: Services
Marketing
4D: Retailing
and Private
Labels
4E: Digital
e-Marketing &
Social Media
Room
Grand Ballroom B
Balcony 3 & 4
Suite 3
Balcony 1 & 2
Meeting Room B Grand Ballroom A Grand Ballroom C
Level 2
Chair
Suzan Burton
Bodo Lang
Catherine
Prentice
Rachel Kennedy
Latent Markov Investigating the
Supply Means
determinants
models for
Supply – what
of customer
assessing
does ‘supply’
mean? Consumer long-term effects retention and
brand loyalty
of direct mail
responses to
of internet
strategies
a campaign
Paas, Leo (160) service providers
targeting
in Thailand –
secondary supply
Development
of alcohol to
of a conceptual
teenagers
model
Jones, Sandra
Thaichon, Park
(248)
(Paramaporn)
(234)
Robert East
Investigating the Understanding
Effectiveness of a e-WOM Influence
using Mobile
Loyalty Program
Social Location
Through the
Relationships of Based Services:
Qualitative
Program Design,
Evidence
Implementation,
from Service
and Customer
Encounters
Loyalty
Kongarchapatara, Lucas, Benjamin
(214)
Boonying &
Shannon, Randall
(336)
Stephen Fanning
Marc Mazodier
Do Advertising
Tactics Matter?
A Study on
Indonesian
Young Adults’
Awareness
of Advertising
Intentions
Wang, Shasha
(198)
Exploring the
determinants
of memorable
tourism
experiences
Valenzuela, Fredy
Roberto (193)
4H: Media
Research and
Planning
4I: Sales,
Supply Chain
Management,
Logistics
4J: SPECIAL
SESSION
Victoria Room
Ground Level
Suite 4
Meeting Room A
Level 2
Maxwell
Winchester
Victoria
Crittenden
Market
Does the
orientation and
Duplication
performance in
of Purchase
logistics service
Law hold true
provider firms
over short time
frames in radio Quazi, Ali (568)
listening?
Lees, Gavin (218)
The influence
Reach
Does
The role
How are
Supermarket
The Distinction
Un-masking
An investigation
of private labels
Maximisation
acculturation
of cultural
Influential
Shelving: A
of the impact of an unwelcome between Helping
background in apply to tourism? through Day-part on cooperation
Conceptual Paper Corporate Blog
Behaviour,
visitor:
retail distribution
between
Rasmi, Sarah Redistribution: An
on the Value of Lists Developed? low involvement
Prosocial
respondent
on tobacco
manufacturers
Evaluation
(215)
purchase
An Investigation
Shelf Position
Behaviour and
fatigue
purchase and
and retailers
Benson, Tom &
decisions
of Popular
Anesbury, Zac
Altruism
Lang, Bodo (133)
smoking
of fast moving
Tanusondjaja,
Nayeem, Tahmid
Social Media
(554)
Chaoluck,
Burton, Suzan
consumer goods
Arry (326)
(293)
Ranking Sites
Phiangdao (416)
(448)
in Germany:
Frethey-Bentham,
Exploratory
Catherine (357)
research
findings
Zippel, Christian
(540)
1230 – 1330
Engaging
psychology
students
in clinical
placements in
dementia care
Phillipson, Lyn
(254)
New Forms
of Participant
Observation
in Service
Development
Research
Von Koskull,
Catharina (115)
A Comparison of
Media and Live
Dominant Sport
Consumers
Karg, Adam (458)
Empirical
evidence on
the makings
of a good B2B
salesperson
Mahlamäki,
Tommi (286)
Free Discussion
Marketing new
Free Discussion
Factors
Free Discussion
Social Media
Exploring
Relationship
media – sport as
influencing
Faces of McLaren
Brand Usage
quality:
decisions to visit a core driver for
Vale Wineries
Engagement:
Comparing a
mobile tv
private parks: The
Nel, Deon (393)
Scale
higher-order fully
case of Araluen Kunz, Reinhard
reflective model Development in
(385)
Botanic Park WA
with a higher- Social Networking
Quintal, Vanessa
Context
order formative
(348)
Hollebeek, Linda
model
(158)
Dwivedi,
Abhishek (73)
Free Discussion
Do changes in
The influence
of occupational sales promotion
commitment on affect long-term
emotional labour market share?
Trinh, Giang (256)
Prentice,
Catherine (247)
Politely Obtrusive: Validating an
old Classic:
Combining
Interruption and Deconstructing
the Sporting
Repetition to
Influence Brand Pyramid using
Attitude in Social Holt’s Typology of
Consumption
Media.
Sim, Ervin (304) Fanning, Stephen
(472)
Lunch
Developing
the Tourism
Experience
Model
Gnoth, Juergen
(532)
Meet the editors
session
Nuttall, Peter
Pervan, Simon
Baines, Paul
Johnson, Les
Cadogan, John
Wright, Malcolm
Crittenden,
Victoria
Tuesday 4 December 2012 1330 - 1500
Session
Room
Chair
5A: Social
Issues and
Sustainability
5B: Consumer
Choice
Processes
Grand Ballroom B Grand Ballroom C
Geoff Soutar
Melissa Banelis
5C: Services
Marketing
Suite 3
Liliana Bove
Prize Winning Paper
5D: Packaging,
Pricing and
Shopper
Research
5E: Brands
and Brand
Management
Meeting Room B Grand Ballroom A
Level 2
Larry Lockshin
Tania Von Der
Heidt
5F: International
Markets and
Marketing
5G: Tourism,
Events and
Sports
5H: Marketing
Education
5I: Political
Marketing
5J: SPECIAL
SESSION
Balcony 3 & 4
Victoria Room
Balcony 1 & 2
Suite 4
Meeting Room A
Level 2
Margaret
Faulkner
Julian Vieceli
Christopher
Hodkinson
Paul Baines
Conceptualising An examination of The impact of
Same old or
recreational
consumer profiles
the
new brands:
sports team
across brands
Dimensionality
An exploration
support and
in emerging
of Brand
of first time
commitment
markets
Attachment:
brand purchase
to the team on
Truong, Oanh
in fast-moving to Understand
players’ quality
(543)
consumer goods the Long-term
of life.
Complex
markets
Ouschan, Robyn
Human-Brand
Lockshin, Larry
(157)
Relationship from
(182)
an Attachment
Perspective
Chen, Ning
(Chris) (205)
Facebook
What is not yet
Exploring
netnography:
known about
the teaching
Sharing
fear appeals in
implications
experiences
negative political
of ‘kiasu’ - a
of using
advertising? A
competitive
netnography
learning strategy future research
to assess the
agenda.
Hodkinson,
impact of social
Baines, Paul
Christopher
media on brands
(161)
(546)
Sloan, Sarah
Dolan, Rebecca
Gyrd-Jones,
Richard
Pattinson, Hugh
Variance Effects
Creating a
as Preference
Green Image:
Reversals in
Marketing Efforts
Choice versus
and Customer
Rejection
Sentiments
Raja, Sowmya Greenacre, Luke
(121)
(549)
Customer Equity
Management:
the Impact
of Strategy
Drivers and
Customer Data
Management on
Customer Equity
Outcomes
Carr, Anthony
(143)
How individual
Measuring
and social luxury
Subjective
values affect
Behaviour in
customers’
Social Marketing:
attitude,
the case of
behavioural
Household Energy
control and
Consumption
Soutar, Geoff subjective norms:
insights from
(347)
Brazilian luxury
clothes market
Loureiro, Sandra
(580)
The effect of
Image Effect
Credit Cards in
Driving Brand
Because it is
What impacts
brainstorming
of Ambush
China – a study
Citizenship
Already Paid –
do different
instructions on
Marketing: The
of the Young
Behaviour: The
Experimental
service design
student problemCase of FIFA
approaches have Evidence on the Mediating Role of Affluent Chinese
solving
Soccer World Cup
Mattison
on the creation Sunk-Cost Effect Brand Knowledge
Di Mascio, Rita
2010
Thompson,
Lu, Vinh &
of services? The Robbert, Thomas
(324)
Hutter, Katharina
Frauke (539)
Nguyen, Long
(137)
identification
(80)
(269)
of team- and
customer-related
factors.
Trischler, Jakob
(446)
Australian
Connecting
consumers’
Rather than
automobile
Confusing:
Climate Change decision-making
styles and an
Communication
Eagle, Lynne (97) application of
consumer styles
inventory (CSI).
Nayeem, Tahmid
(110)
Stigmatised
labour: An
overlooked
service worker’s
stress
Bove, Liliana &
Pervan, Simon
(557)
Free Discussion
Co-creation
Evidence of
Naturally Bias business models
and an exemplar
Behaviour enterprise
Seating Habits at
Payne, Adrian
a Lecture
& Frow, Pennie
Livaditis,
(637)
Marianthi (531)
How Brand
Objective
Orientation
measurement
of prototypicality Contributes to
Business Growth
in packaging
in SMEs?
design
Hirvonen, Saku
Mocanu, Ana
(447)
(388)
Free Discussion
Young adults’
environmental
attitudes and
purchase
intention in
Vietnam
Parker, Lucas
(103)
Fan Loyalty:
Investigating
the Emotional
and Cognitive
Responses of
AFL Fans and
Fanatics
Vieceli, Julian
(355)
Free Discussion
Effects of
A study of
“Owned-by”
consumer
responses to versus “Made-in”
transgressions in for Willingness
to Buy Australian
a producerBrands
retailer brand
Cheah, Isaac
partnership
(430)
Von Der Heidt,
Tania (168)
Youth Voting
Decision-Making:
Investigating the
Impact of Usage
from a Consumer
Behaviour
Perspective
Winchester,
Tiffany (364)
Grouping
complainers:
An investigation
of Complaint
Behaviours Using
Segmentation
Analysis
of Service
Dimensions
Small, Felicity
(280)
Return on
investment
for political
marketing
Bell, George
(442)
Free Discussion
Free Discussion
Tuesday 4 December 2012 1530 - 1700
Session
6A: Social
Issues and
Sustainability
6B: Corporate
Social
Responsibility,
Privacy and
Ethics
6C: Research
Methods,
Metrics and
Modelling
6D:
Relationship
and B2B
Marketing
6E: Packaging,
Pricing and
Shopper
Research
6F: Online and
Offline Wordof-mouth
6G:
International
Markets and
Marketing
6H: Tourism,
Events and
Sports
6I: Innovation
and
Entrepreneurship
6J: SPECIAL
SESSION
Room
Grand
Ballroom B
Balcony 1 & 2
Meeting
Room B
Level 2
Grand
Ballroom A
Suite 3
Grand
Ballroom C
Balcony 3 & 4
Victoria Room
Suite 4
Meeting
Room A
Level 2
Chair
Brendan Gray
Steven
Greenland
Sara Dolnicar
Liz Hemphill
Steven Dunn
David
Corkindale
Jasha Bowe
Marc Mazondier
Pamela
Unsworth
(355)
Nayeem, Tahmid
(110)
Free Discussion
Co-creation
Evidence of
Naturally Bias business models
and an exemplar
Behaviour enterprise
Seating Habits at
Payne, Adrian
a Lecture
& Frow, Pennie
Livaditis,
(637)
Marianthi (531)
Free Discussion
Free Discussion
Effects of
A study of
“Owned-by”
consumer
responses to versus “Made-in”
transgressions in for Willingness
to Buy Australian
a producerBrands
retailer brand
Cheah, Isaac
partnership
(430)
Von Der Heidt,
Tania (168)
Dimensions
Small, Felicity
(280)
Free Discussion
Free Discussion
Tuesday 4 December 2012 1530 - 1700
Session
6A: Social
Issues and
Sustainability
6B: Corporate
Social
Responsibility,
Privacy and
Ethics
6C: Research
Methods,
Metrics and
Modelling
6D:
Relationship
and B2B
Marketing
6E: Packaging,
Pricing and
Shopper
Research
6F: Online and
Offline Wordof-mouth
6G:
International
Markets and
Marketing
6H: Tourism,
Events and
Sports
6I: Innovation
and
Entrepreneurship
6J: SPECIAL
SESSION
Room
Grand
Ballroom B
Balcony 1 & 2
Meeting
Room B
Level 2
Grand
Ballroom A
Suite 3
Grand
Ballroom C
Balcony 3 & 4
Victoria Room
Suite 4
Meeting
Room A
Level 2
Chair
Brendan Gray
Steven
Greenland
Sara Dolnicar
Liz Hemphill
Steven Dunn
David
Corkindale
Jasha Bowe
Marc Mazondier
Pamela
Unsworth
Romancing
sustainability the destination
eco-wedding
Conroy, Denise
(322)
Using life
quality
perception
to define
corporate
philanthropy
in emerging
markets
Greenland,
Steven (156)
Measuring
Brand Concept
Maps in
ComputerAided
Interviews
Meißner, Martin
(202)
Creating a
market view
for firms
moving towards
solution
business
Storbacka, Kaj
(485)
A Conceptual
Model of the
Predictors
of Online
Shopping
Addiction.
Rose, Susan
(395)
The Mechanics
of Innovation
Diffusion
East, Robert
(147)
Consumer
and vendor
perceptions of
sport goods
counterfeits
in three
counterfeit
hubs
Penz, Elfriede
(464)
Motivationsto
Visit Events /
Festivals
Shanka, Tekle
(253)
The DoubleEdged Sword
of Being the
Second Entrant
Wilkie, Dean
(411)
Developing
Sustainable
Business
Models for
MarketOriented
Ventures
Gray, Brendan
(311)
Saving the
Corporate Soul:
Consumers¢
Reactions
Towards
Takeovers
of Ethical
Brands
by Larger
Companies
Karsaklian,
Eliane (444)
A New
Measure of
Consideration:
The Average
Number of
Salient Brands
Banelis, Melissa
(405)
Suggestions for
B2B brand on
surviving in the
digital age
Lipiäinen, Heini
(151)
Prevalence and
nature of price
promotions
in UK
supermarkets
Dunn, Steven
(334)
Investigating
the Influences
of Country
of Origin
and Word of
Mouth through
Social Media
on Consumer
Expectations of
Service Quality
McIntosh,
Danielle (338)
Sharing the
secrets to
export success:
Qualitative
Insights on
the Strategic
Drivers of
Performance for
New Zealand
exporters
Kahiya, Eldrede
(75)
The
development
of a model
to measure
destination
brand
performance
across travel
contexts
Murdy,
Samantha
(148)
Does functional
manager
dependence
affect working
relationships
during NPD
projects: an
Australian
perspective
Kyriazis, Elias
(245)
Enabling
Consumer
Carbon
Consumption
Choice Through
Product
Labelling
Wheeler,
Meagan (178)
Controversial
corporate
communications in a
controversial
industry: The
neutralisation
of regulatory
change in the
Australian
electronic
gaming
industry
Pomering, Alan
(384)
Data-Driven
Market
Segmentation
Studies Does
the Ratio of
Sample Size
and Number
of Variables
Matter?
Dolnicar, Sara
(145)
A Study of Logo
Form, Tone
and Attribute
Preferences
Across
Stakeholder
Groups by an
Employment
Agency
Sourcing Jobs
for People with
Disabilities.
Yousuf,
Mohammad
(257)
Virtual Reality
Research:
The case for
validation
Anderson,
Katherine (295)
Research on
influence of
eWOM on
purchasing
decisions
- Issues and
Challenges
Ghafoorzada,
Nadia (421)
Use of Country
of Brand
Origin, Brand
Westernness
and Brand
Globalness in
Positioning of
Global Luxury
Brands
Rusetski,
Alexander
(207)
Determinants
and
consequences
of sponsorship
fit: the case of
a community
sporting club
Mazodier, Marc
(108)
Capabilities
and Roles in
Innovation
Business
Networks
Unsworth,
Pamela (503)
Free Discussion
Trust in public
police services
in a developing
country - is it
possible?
Theron, Edwin
(438)
Free Discussion
Free Discussion
Free Discussion
The influence
of eWord of
Mouth on
perceptions of
quality as price
acceptability
changes, for
an experience
service
Corkindale,
David (536)
Rethinking
Country Image
Studies?
Bowe, Jasha
(343)
Can Upscale
Skiing Resorts
Be Socially
Responsible?
Tixier, Maud
(612)
The
Effectiveness of
Communication
between
Marketing
Managers and
Sales Managers
during NPD
Projects
Massey,
Graham (239)
Implicatons
of co-creation
for marketing
practice
Baines, Paul
Brodie, Rod
Frow, Pennie
Glynn, Mark
Hollebeek,
Linda
MacDonald,
Emma
Pyne, Adrian
Sinha, Rajiv
Westaby, Mark
Wilson, Hugh
Wednesday 5 December 2012 0900 - 1030
7E: Packaging, 7F: Relationship 7G: International
Markets and
and B2B
Pricing and
Marketing
Marketing
Shopper
Research
7H: Tourism,
Events and
Sports
Session
7A: Public
Sector and
Not-For-Profit
Marketing
7B: Corporate
Social
Responsibility,
Privacy and
Ethics
7C: Consumer
Choice
Processes
7D: Services
Marketing
Room
Grand Ballroom B
Balcony 1 & 2
Grand Ballroom C
Suite 3
Suite 2
Grand Ballroom A
Balcony 3 & 4
Victoria Room
Chair
Jose Gomes
Sakakibara,
Steffen Zorn
David Gray
Maxwell
Winchester
Vipul Pare
Ken Deans
Richard Fletcher
Carmen Cox
7I: SPECIAL
SESSION
7J: SPECIAL
SESSION
Meeting Room B Meeting Room A
Level 2
Level 2
Refinements in
On Global
Decision Making The consumer
Strategic
The Relationship
Actions and
the theory and
Sales Science:
experience of
Orientations in Dynamics within
Between
Words: The
measurement
High-Tech Firms the Vietnamese holidays booked Expanding the
Household
impact of
Sales Academy of basic human
via Daily Deal
Family Unit
Life Cycle and Ho, Joanne (443)
Alternative IM
values
Promotions: an Pullins, Bolman
Parker, Lukas
Purchasing Price
programs on
Lee, Julie
Online Content Wilkinson, John
(481)
FLEs Behavioural Pare, Vipul (345)
Soutar, Geoff
Zippel, Christian
Analysis of
Outcomes and
Sneddon, Joanne
Liu, Annie
Traveller Reviews
Performance
Daly, Tim
Hosoi, Kenichi
Cox, Carmen
Ferdous, Ahmed
Rasmi, Sarah
(341)
(136)
Louviere, Jordan
Schwartz, Shalom
Using the Dual
Feeling the
Marketing
Towards a
Profiling
State of the
Comparison
Developing a
Mediation Model
effects of a
Collaboration
consumer price
consumers of
Mobile Nation
perspectives
multiple-request
(DMM) to test
competitor’s
Changes in an
perception
Australia’s Top
– A Case of
between nonindividual giving
movies for
product recall:
Export Oriented
formation
Ten Banks
Distrust and
downloaders and
model
their Impacts
Lessons learned
Cluster
framework:
Winchester,
downloaders Unmet Consumer
Gomes
Deans, Kenneth by Québec SMEs on Visitation to
A systematic
Maxwell (219)
Expectations
Sakakibara, Jose in digital piracy
in the food sector Movie Locations
(526)
review
Gray, David (337)
phenomena
(300)
Gray, Brendan Quintal, Vanessa
Baines, Paul
Liang, Johan
(199)
(86)
(173)
(423)
Marketing of
Sustainable
Competitive
Place
Jaafar, Norizan
(299)
Exploring the
The Effects of
Public Reaction
Stakeholders’
to Climate
Expectations in
their Evaluation of Geoengineering
Corporate Social Feetham, Pam
(302)
Responsibility
News
Tan, Lina (303)
Revenge of
If I didn’t want
The Role of
the Nerds in
people to know,
Competitive
Consumer
Strategies in Not I wouldn’t put
For Profit Shared it on Facebook: Culture: Exploring
Membership
How privacy is
Ownership
Continuation
changing in the
Housing
Conflicts as
Shahid, Zubair Ali age of social
Antecedents
networking.
(432)
of Subcultural
Pomfret, Liam
Abandonment
(412)
Mason, Steven
(305)
Unpacking the
Value Creation
Processes in
Service Firms
Dwivedi,
Abhishek (107)
The old and
Navigating
Understanding
The role of
the new: Wine
the Bottom of
the Antecedents
Consumer
tourism in
of Becoming Pyramid business
Knowledge
landscape: A Champagne and
an Integrated
towards Country
Central Otago
of Origin Cues Solutions Supplier framework for
Charters, Steve
strategically
Ojansivu, Ilkka
of Australian
(456)
engaging the
(520)
Wines
BOP.
Cheah, Isaac
Fletcher, Richard
(431)
(169)
Price framing
Free Discussion Exploring Popular Modern Religious Incorporating
Facebook into the techniques in
Verdicts on
Children Websites
supermarkets
e-servicescape
Consumption:
– Only Fun and
around the world
Who Bothers and Sloan, Sarah
Games?
Bogomolova,
Who Does Not? Ashleigh (149)
Zorn, Steffen
Svetlana (88)
Muhamad,
(365)
Nazlida (66)
1030
Free Discussion
Free Discussion
Free Discussion
Morning Tea
Wednesday 5 December 2012 1100 - 1230
Session
8A: Public
Sector and
Not-For-Profit
Marketing
8B: Corporate
Social
Responsibility,
Privacy and
Ethics
8C: Consumer
Choice
Processes
8D: Relationship
and B2B
Marketing
8E: Brands
and Brand
Management
8F: Consumer
Cross-cultural
Research
8G: Tourism,
Events and
Sports
8H: Advertising
Research
8I: SPECIAL
SESSION
Room
Grand Ballroom B
Balcony 1 & 2
Grand Ballroom C
Suite 3
Grand Ballroom A
Suite 4
Meeting Room B
Level 2
Victoria Room
Ground Level
Meeting Room A
Level 2
Price framing
Free Discussion Exploring Popular Modern Religious Incorporating
Facebook into the techniques in
Verdicts on
Children Websites
supermarkets
e-servicescape
Consumption:
– Only Fun and
around the world
Who Bothers and Sloan, Sarah
Games?
Bogomolova,
Who Does Not? Ashleigh (149)
Zorn, Steffen
Svetlana (88)
Muhamad,
(365)
Nazlida (66)
1030
Free Discussion
Free Discussion
Free Discussion
Morning Tea
Wednesday 5 December 2012 1100 - 1230
Session
8A: Public
Sector and
Not-For-Profit
Marketing
8B: Corporate
Social
Responsibility,
Privacy and
Ethics
8C: Consumer
Choice
Processes
8D: Relationship
and B2B
Marketing
8E: Brands
and Brand
Management
8F: Consumer
Cross-cultural
Research
8G: Tourism,
Events and
Sports
8H: Advertising
Research
8I: SPECIAL
SESSION
Room
Grand Ballroom B
Balcony 1 & 2
Grand Ballroom C
Suite 3
Grand Ballroom A
Suite 4
Meeting Room B
Level 2
Victoria Room
Ground Level
Meeting Room A
Level 2
Chair
Philip Stern
Michael Lee
Jill Sweeney
Michael
Kleinaltenkamp
Francesca
Dall’Olmo Riley
Dahlia ElManstrly
Alicia Perkins
Sandra Jones
Corporate
Branding and
Rebranding of
Religious Charity
Organisations
Stuart, Helen
(235)
Jailbreakers,
Jailbirds, and
Hacktivists:
When companies
discourage cocreation.
Lee, Michael
(122)
A conceptual
model of wayfinding on the
Web
Sweeney, Jill
(213)
The effects
of trust and
control on local
knowledge
acquisition of
foreign firms in
china
Chang, Jeanine
(In Ngan) (188)
Monitoring
Change in Brand
Equity over the
Long Term:
A Conditional
Autoregressive
Latent Trajectory
Analysis
Mirzaei, Abas
(537)
An Exploratory
Study of
Consumer
Complaining
Behaviour (CCB)
in Saudi Arabia
Fletcher, Richard
(191)
Exploring
Motivations
for Popular
Music Concert
Attendance
Perkins, Alicia
(317)
Art Appropriation
in an Australian
Advertising
Landscape: Top
line results from
a qualitative
research case
study
Williams, Martin
(232)
The Role of
Donor Decision
Involvement in
Charity Choice
Gregory, Gary
(244)
Corporate Social
Responsibility and
Human Rights:
A Conceptual
Framework
Quazi, Ali (275)
Agents of change:
An investigation
of how craft
breweries
educate their
consumers
Watne, Torgeir
(487)
Relationships
for survival –
Changes in the
media industry
Mejtoft, Thomas
(381)
Changes in
Attitudes and
Behaviour
Dall’Olmo Riley,
Francesca (496)
Hospitality as
an Empty Ritual
Protocol
Belk, Russell
(266)
Assessing the
Linkages between
Motivation and
Intention to
Volunteer
Wang, Paul (420)
The ‘eyes’ have
it: how males
and females look
at models in
advertising – an
eye-tracker study
Zubcevic, Nives
(457)
Do Charities
comprise a
Dirichlet Market?
Stern, Philip (267)
The impact
of corporate
volunteering
on CSR image:
A consumer
perspective
Johnson, Claire
(440)
Addressing
consumer’s
adoption of
technology:
model
enhancements
Butcher, Luke
(578)
Does multi-stage
marketing pay?
Kleinaltenkamp,
Michael (392)
Influence of
Consumers’ Need
for Uniqueness on
Attitudes towards
Counterfeiting
of Luxury Brands
Teah, Min (349)
The sponsoraudience
geographical
match as a
dimension of
event-sponsor fit:
An investigation
in France and
Canada
Carrillat, François
A (459)
Perceptions of
authenticity of
the museum
visitor experience:
conceptualisation
and progress
towards scale
development
Hede, Anne-Marie
(375)
It’s only scary
if it’s about
me or my
child: Different
responses
to emotional
appeals
targeting asthma
awareness
Jones, Sandra
(96)
Sharing the Cup
of Knowledge:
Utilising Market
Orientation Within
Charities.
Chad, Paul (362)
Consumer
Reactions to
Corporate Social
Responsibility
(CSR)in Thailand
Srinaruewan,
Preeda (226)
An Investigation
of illegal
downloading of
music in Western
Malaysia
Bashir, Shakeil
(499)
Free discussion
The role of
branding in the
consumer’s
bottled water
brand preference
formation
Hamer, Benjamin
(170)
Cross-Cultural
validation of an
eight-factor scale
of switching
costs using
measurement
invariance
El-Manstrly,
Dahlia (350)
Does Satisfaction
Mediate The
Relationship
Between
Relationship
Equity And
Customer
Loyalty?
Rabbanee, Fazlul
(477)
Mobile
Phone-based
Advergames
Low, David (98)
1230 – 1330
Lunch
Eyetracking
and consumer
decision research
in marketing:
Issues and
developments
Oppewal, Harmen
Orquin, Jacob
Lund
Loose, Simone
Mueller
Meißner, Martin
Louviere, Jordan
Wise, Chelsea
Wednesday 5 December 2012 1330 - 1500
Session
9A: Social
Marketing and
Sustainability
9B: Public
Sector and
Not-For-Profit
Marketing
9C: Research
Methods,
Metrics and
Modelling
9D: Consumer
Choice
Processes
9E: Relationship
and B2B
Marketing
9F: Packaging,
Pricing and
Shopper
Research
9G: Brands
and Brand
Management
9H: Marketing
Education
9I: SPECIAL
SESSION
Room
Balcony 3 & 4
Grand Ballroom B
Meeting Room B
Level 2
Grand Ballroom C
Suite 3
Suite 4
Grand Ballroom A
Balcony 1 & 2
Victoria Room
Ground Level
Chair
Michael Vogelpoel
Ravi Pappu
Chelsea Wise
Amaleya GoneosMalka
Russel Kingshott
John Scriven
Lara Stocchi
Dag Bennett
The use of the
NEP scale as
a measure of
environmental
attitudes
Binney, Wayne
(197)
The Context Of
Arts Sponsorship
Decision-Making:
Proposing A
Multi-Level
Perspective
Daellenbach, Kate
(306)
Deciding to adopt
but to what?
A two-stage
Complex Systems
model of the
diffusion process
D’Alessandro,
Steven (175)
Exploring a New
Measure for
Reactive Guilt
Appeals
Lwin, Michael
(466)
What is the Value
of a Loyalty
Program to
Customers?
So, Jing Theng
(413)
Playing the
bargaining game:
competing to win
Daly, Tim (470)
A Duplication of
Purchase Analysis
for the Italian
Chocolate and
Confectionary
Market
Stocchi, Lara
(228)
A Critical
Reflection on the
Application of
Marketing Theory
to an Accounting
Problem
Dolan, Rebecca
(249)
Materialism and
Status Signaling:
A Perspective
from a Fast
Developing Super
Rich Economy
Sharif, Khurram
(68)
Corporate
Sponsorship
Effects on
Nonprofit Brand
Credibility and
Perceived Quality
Pappu, Ravi (552)
A New Set Of
Measurements
For The
Materialism
Scale
Trinh, Viet Dung
(403)
Emotional brand
associations and
their effects on
product choice
Moody, Bowen
(478)
An Analysis
of Life Cycle
Perspectives
of Relationship
Marketing
Quazi, Ali (274)
How Consumers
Respond to Price
Deals
Scriven, John
(519)
Constructing the
Boundaries of the
Organisational
Brand: an
Employee
Narrative
Perspective
Smith, Sandra
(452)
Facilitating
experiential
learning through
a collaborative
faculty learning
community:
The case of the
University of
Sydney Business
School and the
Sydney Medical
School
Voola, Ranjit
(236)
Understanding
natural resource
management
amongst land
managers for
improved social
marketing
programs
Vogelpoel,
Michael (534)
Impediments to
Blood Donation
Intentions
Amongst African
Refugees in
Australia
Polonsky, Michael
(212)
Using
Neuroscience to
Identify Confusion
and Improve
Decision Making
Wise, Chelsea
(146)
A Measure Of
Prosumption
Behaviour In
Market-Exchange
Activity
Goneos-Malka,
Amaleya (512)
The Role Of
Privacy In
Relationship
Marketing
Gnoth, Juergen
(314)
Brand price
elasticities: an
examination of
contextual effects
Dunn, Steven
(538)
Conceptualising
Self-concept,
Self-efficacy
and Perceived
Enjoyment In the
Consumption of
Games
Lang, Bodo (92)
Testosterone,
Distraction
and Academic
Performance
Bennett, Dag
(514)
Free discussion
Free discussion
A study of
market research
information use
by clients of
market research
providers
Macdonald,
Emma (574)
Free discussion
Trust and
Retention in
Premium Banking
Services: Does
Switching Costs
Matter?
Kingshott, Russel
(262)
Objective Factors
Affecting the
Price of Exported
Australian Wines:
A literature
review and
conceptual
framework.
Shane, Elyse
(340)
Free discussion
Free discussion
Big MAC
Fletcher, Richard
Uncles, Mark
Kouremenos,
Athanasios
Lee, Christina
Wednesday 5 December 2012 1530 - 1700
Session
10A: Brands
and Brand
Management
10B: Consumer
Choice
Processes
10D: Retailing
and Private
Labels
10E: Social
Marketing and
Sustainability
10F: Consumer
Choice
Processes
10G: Social
Marketing and
Sustainability
10H: Online and
Offline Word-ofmouth
10I: Innovation
and
Entrepreneurship
10J: SPECIAL
SESSION
Room
Grand Ballroom A
Grand Ballroom C
Balcony 1 & 2
Grand Ballroom B
Suite 3
Balcony 3 & 4
Meeting Room B
Level 2
Meeting Room A
Level 2
Victoria Room
Ground Level
Chair
Jasmina Ilicic
Rahul Govind
Gavin Lees
Anne Sharp
Anne Michaelis
Philip Gendall
Catherine
Demangeot
Sharon Purchase
Free discussion
Free discussion
A study of
market research
information use
by clients of
market research
providers
Macdonald,
Emma (574)
Free discussion
Trust and
Retention in
Premium Banking
Services: Does
Switching Costs
Matter?
Kingshott, Russel
(262)
Objective Factors
Affecting the
Price of Exported
Australian Wines:
A literature
review and
conceptual
framework.
Shane, Elyse
(340)
Free discussion
Free discussion
Wednesday 5 December 2012 1530 - 1700
Session
10A: Brands
and Brand
Management
10B: Consumer
Choice
Processes
10D: Retailing
and Private
Labels
10E: Social
Marketing and
Sustainability
10F: Consumer
Choice
Processes
10G: Social
Marketing and
Sustainability
10H: Online and
Offline Word-ofmouth
10I: Innovation
and
Entrepreneurship
10J: SPECIAL
SESSION
Room
Grand Ballroom A
Grand Ballroom C
Balcony 1 & 2
Grand Ballroom B
Suite 3
Balcony 3 & 4
Meeting Room B
Level 2
Meeting Room A
Level 2
Victoria Room
Ground Level
Chair
Jasmina Ilicic
Rahul Govind
Gavin Lees
Anne Sharp
Anne Michaelis
Philip Gendall
Catherine
Demangeot
Sharon Purchase
Transferability
and creation of
associations: the
importance of
product bundling
on brand image
Matthews,
Christopher (240)
Weather, Affect,
and Consumption:
The Moderating
Role of Gender
and Product
Nature
Govind, Rahul
(492)
Validating
Self-Determined
Motivation (SDM)
Scale in the
Retailing SST
Context
Leung, Larry Sau
Kei (187)
Understanding
how marketing
can really
help the poor:
Viewing Bottom
of the Pyramid
with Sen’s
Capability Lens
Voola, Ranjit
(233)
Hedonic
Consumption:
An Empirical
Investigation
of Intrinsic
and Extrinsic
Product Cues
Michaelis, Anne
(153)
Sharing the Cup
of Knowledge:
Will the Tobacco
Industry Imbibe?
Gendall, Philip
(289)
Influencers
and their circle
of friends:
enriching social
network analysis
with qualitative
data
Groeger, Lars
(319)
Dynamics in
Innovative
Networks:
Exploring
Trajectories
Purchase, Sharon
(292)
Does A Bundle
Promotion
Necessarily
Damage the
Value of Its
Components?
An Interactive
Effect of
Components¡¯
Brands and
Product
Categories
Oh, Hyeyoung
(454)
Internal Market
Orientation,
Internal Marketing
Practices,
Persistence
and the Link
with Employee
Performance:
Empirical
Evidence from
Australian
Academics
Gellatly, Lauren
(346)
Second-hand
Clothing Market
in New Zealand
– An Exploratory
Study of Retailer
Perspectives
Webster, Janet
(263)
Consumer
Sustainability
Orientation Development of
a Measurement
Scale
Roth, Stefan
(206)
Re-investigating
emotions scales:
Some initial
findings
Butcher, Luke
(463)
“Turn the TV,
laptop, iPad and
iPod off!” - the
role of parents
in restricting a
power hungry
generation
Smith, Samantha
(237)
The Emergence
of a Public Good
through Online
Social Capital
Activation
Demangeot,
Catherine (387)
Values System
of Small and
Medium-sized
Entrepreneurs: An
Empirical Study
Bakar, Abou (162)
Attitudes towards
Irrelevant
Celebrity
Co-Branding
Partners
Ilicic, Jasmina
(89)
Exploring the
Role of Theory
of Planned
Behaviour in
Music Piracy
Bashir, Shakeil
(495)
If Not Location,
Then What? An
Investigation Of
Store Choice
Reasons.
Bakker, Diederich
(559)
Indigenous
Australian
Businesses
Success: A
Marketing
Perspective
Akbar, Skye (564)
The Relationships
Among Mall
Shopping
Anticipation,
Experiences
And Patronage
Of Mature
Consumers
Rousseau, Gabriel
(90)
The Nature of
Fuel Poverty in
New Zealand
Lawson, Robert
(571)
Analyzing Online
Consumer
Reviews – Some
Remarks on
Consistency
Schindler, Diana
(506)
Competing on
different grounds:
How a community
based brand
competes through
denying market
logics
Ladstaetter,
Florian (410)
A stochastic
model of
consideration set
Trinh, Giang (301)
Free Discussion
Australian
Pharmaceutical
Retail Consumer
Profiles
Lees, Gavin (361)
Free Discussion
Free Discussion
Free Discussion
MAFMAD Men
(and Women)
in Road Safety
Advertising: Are
User Created
Messages
Superior?
Mason, Steven
(325)
Predictive
Validity of Firm
Innovativeness
Scales: Empirical
Evidence
Shams, Rahil
(508)
1830 for 1900
Big MAC
Kleinaltenkamp,
Michael
Avlonitis, George
Marshall, Roger
Cadogan, John
Conference Dinner
Stamford Grand Glenelg
Transfers from the Hilton Hotel to Stamford Grand will depart at 1830, please ensure you are on time for departure.
2 shuttle buses will be operating return transfers from 2230 to Midnight. Please be aware that shuttle capacity is limited and not all delegates may be able to be accommodated. Taxis from
the hotel and a tram service from Glenelg is also available.
12
72
68
UN
CAMPUS
Scott
Savage <scott.savage@design.otago.ac.nz>.
125 MAP: Designed by IO
NP
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Published by Marketing
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Zoology, Parker Building (Cottage)
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70
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35
64
36
33
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52
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ET
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E3
116
Physio Clinics – Physiotherapy Building
E3
115
Student Health Services (Health and Counselling)
VIR
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F2
114
University Bookshop
TR
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National Poisons Centre – Adams Building
56
3
4
7
Libraries and Collections
D2
130
Anatomy Museum – Lindo Ferguson Building
3
E2
124
Dental Library
– Walsh Building (Dental School)
D2
128
Medical Library – Sayers Building
UN
CAMPUS
Scott
Savage <scott.savage@design.otago.ac.nz>.
125 MAP: Designed by IO
NP
LA and Communications.
Published by Marketing
CE
2
51
grid
position
D2
example:
EE
TR
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Scale =1:2500
R S (approx)
COLLEGE
General Practice and Rural Health – 55 Hanover Street
HELICOPTER LANDING PAD
ICT Support
Group
(Dunedin Hospital)
Medical and Surgical Sciences – Ward Block (Dunedin Hospital)
Pathology – Hercus Building
Preventive and Social Medicine – Adams Building
Psychological
100 Medicine
metres – Fraser Building
HA and Children's Health – Children’s Pavilion (Dunedin Hospital)
Women's
NO
Alongside each index entry are two numbered references. These
help indicate where each entry is on the map. The first number
53 relative grid position. The second refers to the
refers to the
specifc location of each building, service or person.
54
Using The Map
8
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Dunedin Hospital
D3
139
Children’s Pavilion
D3
136
Clinical Services Building
D4
141
Fraser Building
D3
138
Oncology
D3
137
Psych Services Building
D3
135
Ward Block
OW ST
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Lecture Theatres
EET
W STR
HARRO
D3
127
Barnett Lecture
Theatre – Dunedin Hospital
D3
127
Colquhoun Lecture Theatre – Dunedin Hospital
D2
132
D’Ath Lecture Theatre – Hercus Building
E2
124
Dental Lecture Theatres (Blue, Green) – Walsh Building (Dental School)
D2
130
Gowland Lecture Theatre – Lindo Ferguson Building
D2
131
Red Lecture Theatre – Scott Building
E3
116
Physiotherapy G02 Lecture Theatre – Physiotherapy Building
D4
140
Surveying 205 Lecture Theatre – 310 Castle St
Buildings
E3
123
E2
125
E3
119
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Pharmacy, School of – Adams Building
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Physiotherapy, School of – Physiotherapy Building
Surveying – 310 Castle St
Wildlife Management (Zoology) – Marples Building
Zoology – Marples Building
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Consumer Choice Processes
Sales, Supply Chain Management, Logistics
Track sponsor:
GLOBAL SALES
SCIENCE INSTITUTE
amj
Australasian Marketing Journal
International
Marketing
Review
Track sponsor:
Marketing
Education
ANNUA
L ARNENPUOARLT R2E P0O1 1R T 2 0 1 1
Sponsor
Writing Pads and Pens
RL
International Markets and Marketing
Exhibition sponsors:
International
Track sponsor:
Sales, Supply Chain Management, Logistics
GLOBAL SALES
SCIENCE INSTITUTE
A N N U A L ARNENPUOARLT R2E P0O1 1R T 2 0 1 1
Satchel Sponsors
Program
Track sponsor:
Marketing
Education
ANNUA
L ARNENPUOARLT R2E P0O1 1R T 2 0 1 1
1 -Sponsor
5 December 2012
Gold
Hilton Hotel Adelaide
ADELAIDE, SOUTH AUSTRALIA
www.anzmac12.com
Sharing the Cup of Knowledge
HELICOPTER LANDING PAD
(Dunedin Hospital)
100 metres
Scale =1:2500 (approx)
(519)
Public Sector and Not for Profit
Stre
et)
arketing
i, Ali (274)
1500
Hosted by
9I: SPECIAL
SESSION
Australasian Marketing Journal
Track sponsor:
9H: Marketing
Education
version 2 | January 2011
Business in Asia
9G: Brands
and Brand
Management
Australian Centre
for Asian Business
Track sponsor:
faculty learning
Employee
community:
Narrative
The case of the
Perspective
University of
Smith, Sandra
Sydney Business
(452)
School and the
Sydney Medical
School
9F: Packaging,
9E: Relationship
Voola,
Ranjit
Pricing and
and B2B
(236)
Shopper
Marketing
Research
A N N U A L ARNENPUOARLT R2E P0O1 1R T 2 0 1 1
amj
Track sponsor:
9D: Consumer
Choice
Processes
Track sponsor:
Consumer Choice Processes
Lunch sponsor:
university@otago.ac.nz
Track sponsor:
Lunch sponsor:
CSR, Privacy & Ethics
9C: Research
Methods,
Metrics and
Modelling
Australian Centre
for Asian Business
|
Victoria Room
Ground Level
Consumer Crosscultural Research
txt 866
Consumer Crosscultural Research
Balcony 1 & 2
Track sponsor:
|
International Markets and Marketing
Track sponsor:
Grand Ballroom A
version 2 | January 2011
Business in Asia
www.otago.ac.nz
Track sponsor:
Dag Bennett
CSR, Privacy & Ethics
Track sponsor:
CAMPUS MAP
Advertising Research
Lara Stocchi
Track sponsor:
Version 1 Published April 2007
Track sponsor:
Testosterone,
Conceptualising
Brand price
e Role Of
Distraction
Self-concept,
elasticities: an
ivacy In
Meeting Room B Grand Ballroom C
Suite 3
Suite 4
and Academic
Self-efficacy
examination of
ationship
Level 2
Performance
and Perceived
contextual effects
arketing
Bennett, Dag
Enjoyment In the
Dunn, Steven
h, Juergen
Consumption
(314)Chelsea Wise (538)
Amaleya GoneosRusselofKingshott (514)John Scriven
Games
Malka
Lang, Bodo (92)
Exhibition sponsors:
Public Sector and Not for Profit
Social issues and sustainability
Services marketing
Online and offline word-of-mouth
Track sponsor:
Big MAC
Fletcher, Richard
Uncles, Mark
Kouremenos,
Athanasios
Lee, Christina
Writing Pads and Pens
Sponsor
Innovation and Entrepreneurship
Track sponsor:
A Critical
Reflection on the
Application of
Marketing Theory
to an Accounting
Problem
Dolan, Rebecca
(249)
Track sponsor:
Brands and Brand Management
A Duplication of
Purchase Analysis
for the Italian
Chocolate and
Confectionary
Market
Stocchi, Lara
(228)
Review
Social issues
and sustainability
Services marketing
Online and offline word-of-mouth
Track sponsor:
Digital sponsor:
e-Marketing and Social Media
Track
Playing the
What is the Value
Exploring a New
Deciding to adopt
bargaining game:
of a Loyalty
Measure for
but to what?
competing to win
Program to
Reactive Guilt
A two-stage
Objective Factors
ustComplex
and Systems
Daly, Tim (470)
Customers?Free discussion
Appeals Free discussion
AffectingLwin,
the Michael
ention in
So, Jing Theng
model
of
the
Price of Exported
um diffusion
Banking process
(413)
(466)
Australian Wines:
ices: Does
D’Alessandro,
hing Steven
Costs (175) A literature
review and
Matter?
conceptual
hott, Russel
(262)A New Set Of framework.
An Analysis
Emotional brand
Elyse
of Life Cycle
and
MeasurementsShane,associations
(340)their effects on
Perspectives
For The
of Relationship
product choice
Materialism
Marketing
Moody, Bowen
Scale
Quazi, Ali (274)
(478)
Trinh, Viet Dung
(403)
Innovation and Entrepreneurship
Track sponsor:
Constructing the
How Consumers
Respond to Price Boundaries of the
Organisational
Deals
Brand: an
Scriven, John
Employee
(519)
Narrative
Perspective
Smith, Sandra
(452)
10J: SPECIAL
SESSION
Track sponsor:
|
Facilitating
experiential
learning through
a collaborative
faculty learning
community:
The case of the
University of
Sydney Business
School and the
Sydney Medical
School
Voola, Ranjit
(236)
Tourism, Events and Sports
Track sponsor:
0800 80 80 98
10I: Innovation
and
Entrepreneurship
Advertising Research
10H: Online and
Offline Word-ofmouth
Track sponsor:
Relationship
and B2B Marketing
Track
sponsor:
(B)
10G: Social
Marketing and
Sustainability
Official, electronic copies of all versions of
the University logo are available on the Staff
Intranet/Communications and Marketing/
Resources/Style Guide.
Consumer
Choice
ocesses
The University logo should not be recreated
from information in this manual. Please use
official versions only, provided digitally.
Victoria Room
Ground Level
The proportions of the crest, logotype and bar
elements are fixed and cannot be changed in
relation to one another. No other combination
or positioning of elements is acceptable.
Meeting Room A
Level 2
The vertical format (B) should only be
used when the horizontal format cannot
be applied.
Meeting Room B
Level 2
The preferred application is the horizontal
format (A) and this should be used wherever
possible.
(A)
Balcony 3 & 4
Opening Plenary
Session Sponsor
The University logo can be used in two
approved configurations to suit a variety of
applications. These are (A) the horizontal
format and (B) the vertical format. No other
formats are acceptable.
Testosterone,
Distraction
and Academic
Performance
Bennett, Dag
(514)
rsity@otago.ac.nz
University logo
Suite 3
The logo of The University of Auckland is
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