- Guitar World

.COM
2009
.COM
online
media kit
ABOUT FUTURE US
Future’s US brands deliver the largest targeted audiences
across games, technology, music and action sports arenas
• Selling over 2.1 million magazines per month
Key titles
• Guitar World
• Official Xbox Magazine
• PlayStation:The Official Magazine
• Nintendo Power
• Maximum PC
• Over 9.4 million monthly unique web visitors
• Wholly-owned subsidiary of Future plc
headquartered in the UK with offices in Italy,
France and the US.
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ABOUT GUITAR WORLD NETWORK
Distinct Artist Coverage
Guitar World prides itself on its intimate relationship with
revered artists world-wide. This kinship is evident in every
feature produced and interview conducted. From Jimmy Page to
Jack White, our publications are thumbed through by the most
talented guitarists and musicians in the industry. With a celebrity
on every cover and the most in-depth behind-the-scenes and
hands-on content on every page, no other instrument magazine
delves into the artist’s persona more than Guitar World.
Unrivaled Music Instruction
For nearly 30 years, devoted guitarists have turned to Guitar
World for first-class instruction that covers their favorite
guitarists and bands, authoritative lessons in guitar style and
technique, and accurate transcriptions of the greatest songs in
rock, metal, blues, punk and more.
Myriad of Portals
Guitar World goes beyond the printed page and delivers rich
content via the web, TV, and CD/DVD that extends our reach
to guitar enthusiasts everywhere. With constantly evolving
web content (including the new Guitar World Tabs), our
exclusive Comcast on-demand television channel, and the most
authoritative guitar instructional CD/DVD series available, it’s
no wonder Guitar World knows no media boundaries.
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MULTIMEDIA PORTALS
DVD/CD ROM (Multimedia)
− Over 400,000 DVD products sold annually
−7
0% of our readers get Guitar World with the DVD and spend nearly
2 hours viewing it.
Comcast (Television)
−O
ver 300,000 monthly unique views via its Guitar World-TV channel
on Comcast (the largest U.S. cable company) Select-On-Demand.
−T
he pages of Guitar World come to life as we feature special guest
hosts, guitar lessons, gear demos and more in a video-magazine format.
YouTube (Web)
−G
uitar World content is delivered to the largest worldwide online video
community via GW branded YouTube Channel launched July 2008.
Joost (Web)
−A
partnership with Joost, an online video service with over 400
channels marks Guitar Worlds dedication to go beyond print and
explore other areas of mass media
−P
remium “Popular Channel” partner
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US ADVERTISING TRENDS
Online retail sales will reach $204 Billion in 2008. Here are
the percentages of consumers who said they plan to purchase
online in the following retail categories:
Apparel and Accessories 75%
Books 75%
DVDs/Videos 72%
Music Products/Consumer Electronics 68%
- Forrester Research, Inc
$ = billions
$80
Internet
$60
• $21.2 billion in 2007
• 26% YOY growth 2007/2006
• Internet is the fastest growing sector
• Will reach $50 billion by 2011
$40
$20
$0
TV
* 2007 - IAB PwC Annual Report
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NEWSPAPER
MAGAZINES
INTERNET
RADIO
OUTDOOR
GW.COM INFORMATION
The Ultimate Online Community
for Guitarists
aily News Updates
D
Celebrity and Expert Lessons
Most Trusted Gear Reviews with Video Demos
Community Forums
Exclusive Video Content
The leading online destination for the world’s most dedicated guitar
players looking for what to buy, how to play, and the latest news
− The first-ever Web destination for viewing, purchasing, and
downloading first-rate, accurate transcriptions created by the
trusted editors of Guitar World
−
−
−
−
−
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Metrics
− 700k monthly unique users
− 5.3 million monthly page views
Projections
− Growth rate of 15% UV month over month
− Growth rate of 20% page views month over month
Online statistics
− Repeat Visitors: 62% of our visitors come to GW.com 1 - 5 times a week
− Diverse Demographic: 68% of our visitors are between the ages of 13 – 34
32% are age 35 and up
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Channels continued...
Revolvermag.com offers superior brand visibility
among the heavy metal audience, who are loyal to the site
because it speaks their language - edgy and irreverent.
Go to: http://www.revolvermag.com
MetalKult.com defines extreme music on
the web with daily updates, including exclusive live
performances, video interviews, downloads, news,
behind the-scene concert footage, in-studio features
and much more.
Go to: http://www.metalkult.com
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Core online advertising ops
• banner 728 x 90
• mpu 300 x 250
• Broadband
Pre-roll
Video
Interstitial
ads
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• skyscraper 160 x 600
PREMIUM ONLINE ADVERTISING OPS
ICA /Integrated Custom Ad unit
Special Integrated product/brand section sponsorship. Custom designed to offer fully
interactive product video and sound assets provided by the advertiser.
Video pre-roll
Section takeover
− Road Rash
− Covers gallery
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− Girls of guitar world
PREMIUM ONLINE ADVERTISING OPS cont
custom game interstital
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Sweepstakes and
Contests
Online
sweepstakes and
creative contests give
your product exposure
and momentum
as
Sweepstakes
and Contests
readers
enter
to win.
Online sweepstakes
and creative
contests
give your product
PREMIUM ONLINE ADVERTISING OPS CONT
roduct Drop
pecial ad unit
ed as a full screen
nnounce a new
roduct entry.
Product Drop
A special ad unit created as a full screen to announce
e Page exposure.
a new product entry. Home Page exposure.
MAGE TK
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exposure and momentum as readers enter to win.
PREMIUM ONLINE ADVERTISING OPS CONT
Custom Micro Site
Unique content hub that offers more robust advertising exposure
using dynamic rich media. Homepage exposure
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PREMIUM ONLINE ADVERTISING OPS CONT
Integrated Edit Advertorial
− Media Promotion across GuitarWorld.com and GuitarWorld Tabs
− Includes 728x90, 160x600, and 300x250 Ad Units Promoting Your Artists Release
− Delivers Over 1 million banner impressions
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Featured Tab Shown
on the Homepage of
the Guitar World Tabs
Homepage
The editors of Guitar
World will transcribe your
artists music and build a
premium tab
Your Artists Guitar Tab
will also be shown in the
“Featured Tabs” section
Premium Tab Shown
“I’M NOT DROWNING”
–Steve Winwood
ADVERTISER TESTIMONIALS
“Seymour Duncan was the first major
gear manufacturer to get on board with
Guitar World On-Line. We’ve used a
variety of vehicles including video prerolls, Flash banners, contests, sponsorships, and Comcast commercials. The
CPM is right. The ROI is solid. And their
customer service can’t be beat.”
− Evan
“As a new business, with a brand new
product, I was in need of serious targeted quality exposure with reasonable
rates and GuitarWorld.com advertising has performed on all levels! My
business simply would not be where it
is today without them and their killer
customer relations”
− David
“Guitar World seems to always be on
the leading edge of web technology.
They even somehow make the web
cooler! Our experiences with advertising on their sites have always been very
positive and extremely rewarding.”
− Dale
“We have been advertising on Guitarworld.com for over a year and the site
has contributed to a significant amount
of our site traffic month after month.
We look forward to a long lasting relationship with the site and staff.”
− Kevin
“Working with the Guitar World/
Future US family of websites has been
nothing but a pleasure. From the stellar
coverage of our bands, the ease and
effectiveness in booking banner ads,
and the great people working there,
they are
setting
a prime
example of
how websites
should be
operated.”
− Vince
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CONTACT
ADVERTISING
Scott Sciacca
Online Advertising Director
646-723-5478
scott@guitarworld.com
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