Targeted Industries - Classifieds

Targeted Industries
Hispanic consumers spend
more of their income on:*
� Telephone Services
� Men’s And Boys’ Clothing
� Children’s Clothing
� Footwear
� Groceries
� Restaurants
� Housing
Local Economic Snapshot:
County
Total
Hispanic
Population Population
� Utilities
Hispanic % of
Population
Median
Household
Income
� Transportation
Hispanic consumers spend as
much of their income on:*
� Housekeeping Supplies
Sampson
63,431
10,440
16.5
36,832
Lee
57,866
10,576
18.3
44,836
Hoke
46,952
5,823
12.4
46,540
� Furniture
Bladen
35,190
2,502
7.1
30,273
Columbus
58,098
2,662
4.6
34,983
� Appliances
Harnett
114,678
12,359
10.8
42,965
Robeson
134,168
10,932
8.1
30,874
Moore
88,247
5,261
6
48,348
� Personal Care Products And
Services
Cumberland
319,431
30,190
9.5
44,861
*As compared to other racial demographics
� Women’s And Girl’s Clothing
Source: 2010 Census
A
cento Latino is Southeastern North
Carolina’s premier newspaper
serving the Hispanic community.
The Spanish-language newspaper
delivers community news to the fastestgrowing ethnic group in the state.
Acento Latino is a newspaper that is
synonymous with quality journalism,
effective advertising, marketing solutions
and commitment to the Hispanic
community.
Acento Latino provides the highest level
of advertising recall at an affordable rate.
The paper is distributed to more than
200 racks thoughout nine counties every
other week. Increase your visibility in this
coveted demographic with an ad next to
community sports, local personalities,
Latin American sports and news, local
event calendars, social gatherings, and
entertainment.
The publication offers advertising in
both Spanish and English. Acento Latino
sales associates can translate and place
your advertisement in the section that
will help you most.
is distributed in hundreds of
news stands throught nine
counties
LEE
HARNETT
MOORE
Fayetteville
SAMPSON
HOKE
CUMBERLAND
ROBESON
BLADEN
� Lee
� Moore
� Harnett
� Hoke
� Cumberland
� Sampson
� Bladen
� Robeson
� Columbus
Fast Facts:
Hispanics and Latinos make up nearly 17% of the total
U.S. population.
COLUMBUS
By 2060, there will be 128.8 million Hispanics in
America – more than one quarter (31%) of the entire
U.S. population.
There were 10.7 million Hispanic family households in
the U.S. in 2011. Hispanics are expected to account
for 40 percent (5 million) of the estimated 12 million to
14 million net new households within the next decade.
Hispanic estimated purchasing power is $1.2 trillion in
2012.
34.8% of the growth in the Technology,
Telecommunications and Entertainment industries is
attributed to this group.
The number of Hispanic business owners has
increased more than 40 percent in recent years, and
more than half are born in the U.S.
U.S. Hispanics have been on the leading edge
of mobile adoption. An estimated 46.9% will use
smartphones by the end of 2013, representing the
second-highest penetration rate among all US races/
ethnicities.
Sources: U.S. Census Bureau, Pew Hispanic Center (April 2012), tr3s
2011 Hispanic Millennial Study, Maximo Report 2012 by Motivo, Insights
eMarketer(July 2013), State of Hispanic Homeownership (2012), Selig Center
for Economic Growth, AHAA and NGLC.
9.5/10
say it is important for future generations to speak Spanish
5MECHANICALS
5.1 Mechanical Specifications
Type of Press
KBA Colora Offset Web
Type of Printing Plate
Offset Lithography
Screen Size Required
100 Line Screen
Dot Size Required
RATE CARD
Effective October 1, 2015
Fayetteville Publishing Company
4M(.004)Min. Highlight
4M(.004)Min. Shadow
5.2 Modular Format
458 Whitfield Street • Fayetteville, North Carolina 28306
Total Inches
Retail Advertising (910) 486-2760 • Fax (910) 486-3544
Classified Advertising Dept. (910) 678-9000 • Fax (910) 323-1451
Toll Free in N.C. 1-866-675-7444 • Classified Toll Free: 1-800-345-9895
Online: www.acentolatino.com
Publisher ����������������������������������������������������������������������������������� Charles Broadwell
Editor ������������������������������������������������������������������������������������������������������� Ed Panas
CLASSIFIED RATES
All classified line ads will be charged by computer-generated line count with a
minimum size of 3 lines. Classified display ads will be charged at the equivalent
of 14 agate lines per inch. Each classified ad earns its own rate based on
frequency and lineage. All Classified line ads appear online.
Lines
per month
Line Rate
Weekly
Inch Rate
Open
$1.62
$22.68
2 - Issue
$1.28
$17.92
3 - Issue
$1.19
$16.66
Pick Up (from FO, PG, CF)
$.85
$11.90
15.75”
1/2 Page
6X5.25 / 3X10.5
31.5”
Full Page
6X10.5
63”
6
Inches
1.5972”
3.3611”
5.125”
6.8889”
8.6528”
10.42”
10.42” X10.5”
21.61” X10.5”
Picas-Points
9p7
20p2
30p9
41p4
51p11
62p6
BUSINESS SPOTLIGHT
Allows you the chance to build business awareness through a featured
business profile.
RETAIL RATES
All rates are based on modular ad sizes. Advertisers must sign a contractual
agreement to qualify for the following rates. Placement cannot be guaranteed
unless the advertiser agrees in advance to pay a guaranteed position surcharge.
7
7 Times
13 Times
26 Times
$48
$45
$42
PREPRINT RATES
The Acento offers insertion of your preprinted advertising materials into our
newspaper. Contact your sales representative for current rates.
Single sheet
3.1 Black and White
OPEN RATE
7 Times
13 Times
26 Times
1/8 Page
$108
$87
$81
$76
1/4 Page
$185
$152
$125
$114
1/2 Page
$317
$255
$224
$206
Full Page
$534
$402
$354
$327
3.2 Full Color
4
3X5.25
2.1 Classified Rates
7.5”
1/4 Page
Based on 6-column format
1-Column
2-Column
3-Column
4-Column
5-Column
6-Column
Full Page
Double Truck
1PERSONNEL
3
3X2.5
Double Trucks available in 11-column width.
Minimum depth 9 inches.
5.3 Classified Column Format
Fayetteville Publishing Company publishes the
Acento Latino biweekly newspaper.
2
1/8 Page
OPEN RATE
7 Times
13 Times
1/8 Page
$135
$109
$101
26 Times
$95
1/4 Page
$231
$190
$156
$143
1/2 Page
$396
$319
$280
$258
Full Page
$668
$503
$443
$409
Back Page
$802
$604
$532
$491
ELECTRONIC AD DELIVERY
E-MAIL: adsource@fayobserver.com
Contact our Electronic Ad Delivery Coordinator for more detail:
910-486-2737 or (in North Carolina)
1-800-682-3476 Ext. 288
Please call to ensure smooth delivery and quality of service.
$300 for full distribution
4-tab
$35 per 1,000
8-tab
$40 per 1,000
12-tab & above
$45 per 1,000
8
DEPTH REQUIREMENTS
Advertisements more than 9 inches in depth in tabloid publications will be
billed for the full column depth of 12 inches. The maximum depth for a doubletruck ad is 3 inches. In-column ads must be at least 4 lines. Classified display
ads must be at least one column wide and 2 inches deep. Depth of all display
classified ads will be measured to the nearest quarter inch in lines.
9DEADLINES
9.1 Retail & Classified Display Ad Deadlines
Deadline
Monday (one week prior to publish date)
5 p.m.
9.2 Classified Line Ad Deadlines
Deadline
Wednesday (prior to publish date)
Noon
Fax Orders
Noon
See The Fayetteville Observer rate card for terms and conditions. Advertisement. To opt out receiving fax or e-mail, call 486-2726.
2015-2016 Publication Calendar
October 2015
S M T W T
Acento Latino publication date
Ad Deadline Is 8 Days Prior To Publication
6
7
F
November 2015
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S M T W T
F
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12 13 14 15 16 17
6
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F
S
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18 19 20 21 22 23 24
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S M T W T
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February 2016
F
S
1
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8
9
S M T W T
7
4
March 2016
F
S
S M T W T
F
S
5
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1
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8
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10 11 12
1
2
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10 11 12 13
6
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13 14 15 16 17 18 19
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28 29
27 28 29 30 31
31
April 2016
S M T W T
3
September 20, 2016
Celebrating Our Heritage Folk Festival
S M T W T
15 16 17 18 19 20 21
January 2016
Special
Advertising
Opportunities
December 2015
4
5
6
7
May 2016
June 2016
F
S
S M T W T
F
S
1
2
1
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S M T W T
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S
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10 11
10 11 12 13 14 15 16
15 16 17 18 19 20 21
12 13 14 15 16 17 18
17 18 19 20 21 22 23
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19 20 21 22 23 24 25
24 25 26 27 28 29 30
29 30 31
26 27 28 29 30
July 2016
S M T W T
3
4
5
6
7
August 2016
F
S
1
2
8
9
10 11 12 13 14 15 16
S M T W T
7
4
September 2016
F
S
5
6
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9
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14 15 16 17 18 19 20
S M T W T
F
1
2
3
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9
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7
S
11 12 13 14 15 16 17
17 18 19 20 21 22 23
21 22 23 24 25 26 27
18 19 20 21 22 23 24
24 25 26 27 28 29 30
28 29 30 31
25 26 27 28 29 30
31
Complimentary copies of
Acento Latino are distributed
biweekly in nine counties to
more than 200 locations.
October 2016
S M T W T
4
5
6
F
7
November 2016
December 2016
S
S M T W T
F
S
S M T W T
F
S
1
1
2
3
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5
1
2
3
8
9
10 11 12
8
9
10
2
3
9
10 11 12 13 14 15
8
13 14 15 16 17 18 19
6
7
4
5
6
7
16 17 18 19 20 21 22
20 21 22 23 24 25 26
18 19 20 21 22 23 24
23 24 25 26 27 28 29
27 28 29 30
25 26 27 28 29 30 31
11 12 13 14 15 16 17
30 31
Tel: 910-609-0657 • En Español: 910-583-7266 | 458 Whitfield Street, Fayetteville, NC 28302 | acentolatino.com