Plus Towers - Plus Properties

ThePLUStimes
A Plus Holding Publication • Newsletter • December 2011 • Issue Nº1
TILAL BHERSAF
Delivery ahead
of deadline • P.6
Plus Towers
Construction
forges
ahead
•
P.4
GROUP PLUS UAE
Wins exclusive
advertising rights on
Sheikh Zayed Road
Dubai • P.21
PLUS PROPERTIES
A new mixed-use
project in the golden
area of Sin el Fil.
GET READY FOR
THE PRE-LAUNCH.
• P.24
COMING
SOON
EDITORIAL • December 2011
Newsletter | ThePLUStimes • P 22 • 23
ThePLUStimes
> PEOPLE ON THE MOVE
Chairman’s letter
• P.4 Plus Towers - Solidere
Patrick & Rima Khalil
When Rima was interviewed by Patrick
New appointments
for a job, she not only won a position in
the company as Document Controller
YASSER EL HAJJ – PLUS PROPERTIES
but also a future husband. Having fallen
BUSINESS DEVELOPMENT DIRECTOR
In March
2012,from
wethewill
be celebrating
years
of Patrick,
Plus Holding.
Yasser holds a master’s degree
in Management
Lebanese
under20
Rima’s
spell,
who worksI have to admit that it was a tough
American University. Beyond
his
professional
career,
he
was
a
journey, rough days, hard work andinmany
obstacles.
But today
we started collecting the fruits of the
the company
as a chief
accountant
professional basketball player, member of the Lebanese national
wasmydetermined
to my
makefamily
her hisand,
wife.as a result, earned a solid, structured
efforts we
all World
invested
with the help of
teams and
basketball team and has participated
in many
Championships
The
couple’s
marriage
took
place
on you know more about the group and
and well established group. I hope that our first newsletter will help
and International Sports tournaments.
September 10. Congratulations!
its mission.
Back on track
A Plus Holding Publication • Newsletter • December 2011 • Issue Nº1
TILAL BHERSAF
Delivery ahead
of deadline • P.6
Plus Towers
Construction
forges
ahead
•
P.4
GROUP PLUS UAE
Wins exclusive
advertising rights on
Sheikh Zayed Road
Dubai • P.21
ANTHONY BAROUDI – PLUS PROPERTIES
PROPERTY CONSULTANT
PLUS PROPERTIES
A new mixed-use
project in the golden
area of Sin el Fil.
GET READY FOR
THE PRE-LAUNCH.
• P.24
• P.10 Monteverde 81. The many reasons why this
COMING
Contents
SOON
development has the winning formula
• P.14 Social calendar
• P.20 Printing with a Plus
• P.15 PMD has the skills that
GHENWA HASHISHO – PLUS PROPERTIES
PROPERTY CONSULTANT
KARINE KASSIS - PLUS HOLDING
MARKETING MANAGER
Majored in DESS in advertising and marketing from USEK with
eight years of experience in the advertising industry.
NATHALIE CHEHABEDDINE – PLUS HOLDING
CHAIRMAN’S OFFICE MANAGER
ensure success
Nathalie holds a BS in Business Administration from Université de
Lyon France. She built her career mainly in the Public Relations
field. When offered her position by Plus Holding, Nathalie decided
to grab it!
• P.24 A new mixed -use
work Änishes
Bhersaf: A dream project is
being built in record time
• P.19 Group Plus Lebanon
Anthony graduated from the Lebanese American University with a
BS in Business Banking and Finance. The 24-year-old is building
on his sales experience.
Ghenwa will be leveraging her experience as a Media and Marketing
professional in her career shift to Property Sales.
• P.6 Archeological
• P.8 The view from Tilal
NEWLYWEDS
project in Sin el Fil
P.16 The right move: forget
the stress with Plus Brokers
AMANDA HAJJAR – PLUS HOLDING
CRM AND MARKETING COORDINATOR
Majored in advertising and marketing from USJ and has five years
of experience in the Sales and Marketing field.
> CHECK OUR NEW WEBSITE
I
t all started off with Group Plus in 1992, a small start-up company with four
people
in a 40m² space which grew to become one of the leading media
IN
MEMORIAM
companies in the Middle East employing 400 with many satellites offices,
spread across the region from Lebanon to Syria, Bahrain to the UAE. From
traditional outdoor media, our coverage today encompasses exclusive radio
stations to airport advertising,
to more hi-tech outdoor media. Group Plus’s
Elias Saliba
success in this domain
led
to
the
natural
of Printing
to kind
serveheart,
our
No one can ever
forget creation
Elias Saliba’s
welcomingPlus
smile,
clients with printing and
services
as
well.
loyalty and commitment to his work. Sadly, Elias passed away
on November 2. He will be missed and always remembered.
Owning the right marketing and media tools, we established Plus Properties
to enter the booming property market. The financial crisis that impacted the
Moving
on we learned valuable lessons, led us to look into the Lebanese
UAE,
from which
real estate market and to focus on it, believing in its strong potential. We at
JOUMANA
HADDAD
Plus Properties are very
keen to offer
the best to our clients by always choosing
PLUS
PROPERTIES
SALES
MANAGER
the right plots, selecting the nicest design,
designating
the proper team and
After
a
nine-year
career
with
Plus
Holding,
Joumanathe
hasdelivery
moved on todate
join
contractor for each project and most importantly meeting
her
family
in
Canada.
After
a
successful
beginning
as
sales
manager
for
on time. All these details have built a remarkable reputation for Plus ProperAirport
Plus,
Joumana
moved
to
Plus
Properties.
Joumana’s
warmth
and
ties and place it among the strongest names in the real estate sector. Furthersense of humortomade
it a pleasure
to workand
withmarketing
her and she will
sorely
more we have been approached
handle
the sales
forbeother
missed.
prestigious projects since our expertise has become renowned in that field.
And, looking to cater to all our customers’ needs, we launched Plus Brokers
TAREK AYOUB - PLUS HOLDING
as a service for clients looking to sell, buy or rent apartments, offices, or land
MARKETING MANAGER
across Lebanon.
Tarek left his position to emigrate to Canada with his wife and newborn
daughter
Lea. Known
his cool demeanor
and strategic thinking,
To handle all our projects
closely,
we for
established
Plus Management
and Tarek
Deenjoyed
very
good
relationships
with
his
colleagues.
We
wish
him
best
velopment offering professional advice and quality execution for real the
estate
in
his
future.
projects to developers and property owners via our specialized and dedicated
team of engineers and architects.
Births
Our
newsletter is being launched today to present all company members of
Plus Holding, update our clients about their projects, enlighten potential
clients about our latest developments and introduce the partners with whom
we share all our successes.
2011 has definitely been a year of changes in the region but once again our
country has proven that it can resist all kinds of crises. We at Plus Holding
believe in Lebanon and in all the potential this country can offer. ■
Wishing you a pleasant time reading our first newsletter.
www.plusproperties.com.lb
Dany Aoun – Plus Holding MIS Director
welcomed the birth of Christelle on October 31.
MOHAMMAD DAHER – PLUS HOLDING
MARKETING EXECUTIVE
Graduated in 2010 from The Lebanese International University (LIU)
Marketing Major and has recently joined the Marketing Team
Elie Sakr – Administrative Manager Group
Plus Bahrain became a father to Lydia, born on
October 13.
REAL ESTATE • In Focus
Newsletter | ThePLUStimes • P 4 • 5
BERNARDO FORT-BRESCIA
| ARQUITECTONICA MIAMI
ELIE GEBRAYEL | ERGA
DORI HITTI | CERCLE HITTI
“I really love the contemporary architectural design of the project
and that it makes a statement. My
direction is to take this design as a
starting point and to reflect it in a
subtle way on the inside. I have my
own style which is simplicity and in
this project I have to join my simplicity with the exterior aesthetic
of the building.”
> DR ISSAM ALAM, a client in Plus Towers, said, “I made the decision to buy
based on Plus Properties’ excellent reputation and the fact that the location
and design are outstanding; there is no other project like it in Beirut.”
- Solidere
Back on track
Plus Towers construction forges ahead
Set to be a high-profile symbol of 21st-century architecture, Plus Towers, the two-tower, 14-storey project, has shops on the first two levels and luxurious
living accommodation above.
T
he Plus Properties iconic project in Martyrs’ Square, the heart of the rebirth
of the Beirut Central District, has engaged some of the world’s foremost
contemporary talents in architecture and building design – structural,
exterior and interior. The project has been designed by Bernardo Fort-Brescia,
founder of Arquitectonica Miami. Consulting engineers are Erga Group.
Pioneering Lebanese interior designer Dori Hitti will be bringing his inimitable
touch to the project’s interior. In addition to offering its residents the utmost
in refined living, Plus Towers also represents an important part of the Central
Beirut District’s overall rebirth, overseen by master developer Solidere, which
has transformed Downtown Beirut into a vibrant contemporary haven. ■
ROLAND ABI NADER | ZEROCK
Roland Abi Nader, General Manager
of Zerock Construction, said, “We
really appreciate the trust that Plus
Properties gave us to be able to work
on Plus Tower I, one of the most fascinating projects in Beirut.”
MAROUN HELOU | ABNIAH
“We are proud of our collaboration
with Plus Properties and we are engaged to put our firm’s expertise in
order to deliver Plus Tower II during
the coming two years,” said Maroun
Helou, Abniah CEO.
REAL ESTATE • In Focus
Newsletter | ThePLUStimes • P 6 • 7
DELIVERY
2012
ARCHEOLOGICAL
WORK FINISHES
With its strategic location in central Beirut, the plots of Plus Towers required
extensive archeological work that spanned over several months.
Dr. Assaad Seif, coordinator of archeological research and excavations in
Lebanon, at the Directorate General of Antiquities in Beirut, said: “Archeological
excavation is a normal procedure that all under construction projects should
abide by. The Ministry of Culture deals with this through the Directorate of
Archeology which is mandated to preserve the heritage. Concrete construction
cannot begin without the green light of the directorate.”
For months, a team from the Directorate of Antiquities worked meticulously to
excavate and catalogue methodically the discoveries that will eventually take
their place in the National Museum.
Dr Seif, mentioned that Plus Towers developers now have the rights to use any
of the excavated artifacts in the building lobbies that will become “Museum
Lobbies”.
THE ARCHEOLOGICAL SITE & DISCOVERIES
• Yarzé 76
• Yarzé Gardens
Now that the archeological mission is complete, construction on the
development is moving firmly ahead to meet the project delivery in
2013, thanks to the commitment of the contractors assigned for Plus
Towers and their solid credentials.
BANQUE PHARAON ET CHIHA S.A.L.
founded in 1876
In the upmarket suburb of YARZÉ
two projects are taking shape
Yarzé is one of the most desirable areas of Beirut. It enjoys both a stunning, natural appeal and proximity to
services and attractions in and around the capital, being a mere six minutes away from Beirut.
A
mid this beautiful region are two projects from Plus Properties, Yarze 76 and Yarze Gardens. At the bottom
of a natural valley, Yarze 76 provides outdoor living and a sense of luxurious privacy.
Embraced by stunning scenery, Yarze Gardens embodies a beautiful and practical habitat. The peaceful
forested hills and the spontaneous fresh breezes will bring you nothing but the calmness and serenity that you
aspire to experience in the upmarket Yarze suburb. Yarze Gardens apartments range between 269 and 783m2,
while Yarze 76 offers apartments from 212m2 to 896m2. ■
Yarze Gardens is designed by S.Sarrouf Architecture & Design
Yarze 76 is designed by by Agostine and Raphael Group
> AMAL JAAFAR “What makes Yarze Gardens so different for us
Lebanese is that everywhere you look it is green”, says interior
designer Amal Jaafar, whose job was to turn the ground floor apartment, which opens directly onto the garden, into a dream show-flat.
She immediately felt the urge to maximise the garden “bonus” by
turning the space “inside out”.
> LAWYER MAZEN RASAMNY, who
bought a duplex apartment in Yarze Gardens, said, “I like the Yarze area, the fact
that it is close to Beirut, upmarket and
organized. The design of the building
appealed to me and, importantly, I trust
the credentials of Plus Properties.”
REAL ESTATE • In Focus
Newsletter | ThePLUStimes • P 8 • 9
> MR. GEORGES AL HAJJ BOUTROS | BHERSAF CHIEF OF MUNICIPALITY
Tilal Bhersaf stimulated a fresh life in the area, generated visitors to the region and
created word of mouth on a local and international level mainly through the
exhibition they are participating in to promote the project. I am inviting everyone
to come and discover a beautiful and healthy area and see the most outstanding
view in Lebanon from a unique spot called Tilal Bhersaf. Good luck Plus Properties!
Housing facilities
> MRS HALA KAZAN resides in the Metn
and bought an apartment in Tilal Bhersaf as a
summer home. “We liked the fact it is a gated
community as security is very important to us,”
said Mrs Kazan. “We love the exclusivity of
the project as well as the wonderful view and
location.”
Tilal Bhersaf
The view from Tilal Bhersaf
A dream project is being built in record time
Located in Bhersaf, between Baabdat and Bikfaya, and minutes from Broumana, Tilal Bhersaf is just 17 minutes away from Beirut, at an altitude of 900m,
25Km north east of central Beirut.
T
his secure gated community, with a private garden and green space, a jogging track, swimming pool, children’s
playground and gymnasium at your disposal, offers 360 degree views over the coast and mountains.
Construction is well under way and is being completed at a record pace with workers on site day and night.
Designed by Erga Group and built by Zerock Construction and Chaddad, work is due to be completed by 2013.
About half of the apartments have already been sold. Maintenance and security on the 21,000 sq metres site
will be available 24/7. The full project will be delivered in 2013 ■
> DR GERARD WAKIM AND HIS WIFE
AMALE, are the proud owners of a gardenfloor apartment. Mrs Wakim said, “It’s a very
pleasant location, in the summer and the winter. It has a pretty view over the sea, and that
feels very relaxing. It’s not far at all – you can
get there in 20 minutes. It’s a perfect place to
escape for a weekend. I love the region.”
REAL ESTATE • In Focus
Newsletter | ThePLUStimes • P 10 • 11
The many reasons why this development
has the winning formula
With every real estate development, Plus Properties leverages its expertise to know the market demand, source
the perfect plot, create the right concept, and launch a successful pre-sales event. Monteverde 81 is no exception.
A
s a result of this winning combination, 60 percent of MonteVerde 81’s project units sold in only two days
during a launch event at Monteverde Hotel. Clients were also pleased to learn at the event that all licenses
had been issued and that excavation work had already started. Today construction reached the phase of
concrete pouring of the 2nd floor basement and its vertical element.
République’s Managing Director Fadi Mroue said, “When we were asked to develop an advertising campaign,
we weren’t able to describe the greatness behind this project in one word, so together we discovered 81. If you
visit the location, we’re sure you could come up with many more than these 81 reasons, but we’ll leave that up
to you to discover.” ■
• Launch campaign
Brings affordable living within reach
Fanar Residence, a development from Societe Generale de l’Habitat and architects Vahe Avedissian & Partners, with
sales and marketing exclusively promoted by Plus Properties, is tailored specifically to the market demand for small,
affordable apartments.
A
secure, private complex, lush greenery, modern housing, first class leisure facilities, all within a short distance from
Beirut’s centre, Fanar Residence is something quite different. There is a focus on family and affordable housing.
The advantage of its location is the proximity of many services, administrative, educational, work centres, leisure
and more.
> ROLAND AND HALA POIVRE
own two apartments in Monteverde 81. Hala says, “I fell for the area and the good
price. Monteverde is close to Beirut while at the same time surrounded by nature which
is great for our two children.”
The idea was to group the apartments in nine buildings of 10
to 12 floors in three U-shaped blocks to minimise the impact
of the construction on the ground and to give the maximum
view to each apartment. ■
• Pre-launch event
> VAHE AVEDISSIAN
The 204 apartments were designed to be cost effective, modern and
of the highest quality possible in an effort to make the development
affordable and attractive to a wide variety of people,
• Construction in progress
• Events
Newsletter | ThePLUStimes • P 12 • 13
> PLUS PROPERTIES MEETS YOU AROUND THE WORLD
BEIRUT
Showcasing Tilal Bhersaf nature at the Garden Show
Beirut’s Garden Show in May proved the perfect environment to present Tilal Bhersaf to a wider public. Visitors to the
Plus Properties stand took a snap-shot souvenir in front of Tilal Bhersaf’s wonderful view.
SAUDI ARABIA
Cityscape
A major real estate exhibition that few developers miss…Cityscape is the place to be to
promote your property projects in the Gulf. Plus Properties is a regular at Cityscape Riyadh
and Cityscape Jeddah.
LONDON
London calling
In November Plus Properties arrived in Britain’s capital city
to participate in The Luxury Property Show which took place
at The Hurlingham Club, Ranelagh Gardens, in southwest London.
BEIRUT
Plus Properties exhibited at Dream 2010 at BIEL Beirut in September 2010 and Beirut
International Property Fair at Forum de Beirut in November 2010. Pictures speak louder than
words. The stand attracted visitors who showed interest in Plus Properties’ wide portfolio of
projects strategically located in Lebanon.
LAGOS
Plus Properties explored the African continent in a property road show June 18th and 19th
held in Lagos, Nigeria. The exhibition was attended by the crème de la crème of the Lebanese
Diaspora and notable local personalities.
CANADA
Reaching out to expats in Canada
Last November, Plus Properties team flew all the way to Canada to give the Lebanese Diaspora the opportunity to invest in property in their home country. The “Pied a Terre” exhibition
was held in Montreal.
BEIRUT
Closer to you
When Plus Properties created its stand at ABC mall in Ashrafieh, in September, the aim
was to break the distance with people. Visitors enjoyed the direct interaction with the sales
consultants who were happy to be of help.
• Dream 2010
• Beirut International Property Fair
Events • REAL ESTATE
> SOCIAL CALENDAR
BEIRUT CORPORATE GAMES
Newsletter | ThePLUStimes • P 14 • 15
FOUR SEASONS HOTEL
Safadi Lunch
A lunch was organized to honour His Excellency Minister Mohamed Al Safadi at the Four
Seasons Hotel, in Downtown Beirut in March. Four hundred businessmen attended the event.
Getting active while having fun
Plus Holding relished the chance to be involved in the Beirut Corporate Games in the spring.
The Beirut Corporate Games were set up to encourage companies to support their employees
in the pursuit of a healthier and more active lifestyle. It was an opportunity for all of Plus
Holding personnel to play, compete, and have fun.
Support in all the right places
PMD has the skills
that ensure success
I
n line with the maturing of the needs of the real estate market in Lebanon
and increasing business for Plus Properties, Plus Management and
Development s.a.l was created to offer developers and property owners the
peace of mind of being represented by a specialized and dedicated team of
engineers and architects that ensure quality control and timely delivery of
each project’s construction and its facility management. ■
• Elie FRANCIS, Pierre SFEIR & Chadi
ABBOUD | YARZE GARDEN & YARZE 76
DR.MAHER TAMIM | HEAD OF PMD
EAU DE VIE- PHOENICIA HOTEL
Honoring business
In October Plus Holding Chairman and CEO Georges Chehwane organized a dinner to
honour the President of the Saudi Businessmen Council Abdul Mohsen Al Hokair at Eau de
Vie, Phoenicia Intercontinental Hotel. The dinner was attended by notable figures from the
fields of economy, media and society.
• HANNA TRANTIK MONTEVERDE
Masters in Civil Engineering, PHD in Business Management
Dr. Tamim has more than 25 years of experience in the development,
management and construction field. He has worked with several very well
known local and international organizations.
ENGINEER AHMAD EL HAJJ, PROJECT MANAGER FOR
PLUS TOWER I & PLUS TOWER II
Bachelor in Civil Engineering
Involved in planning monitoring and auditing, procurement auditing, auditing for quantity surveying services, quality and cost control. His role
also includes specs assessment, employer representation, value engineering determination and assessment.
• From left to right : Roland Moughames - Pierre Costantine - Camille El Deek - Sami Azan
ENGINEER CAMILLE EL DEEK, PROJECT MANAGER FOR
TILAL BHERSAF AND ARCHITECT
Diplome D’Architecture
Camille manages diverse projects in Lebanon & UAE, and his role includes
management, design, supervision and execution.
BICE
Celebrating success
Having achieved a successful partnership with Bank of Beirut for the Fanar Residence project,
Plus Brokers and Plus Properties decided to celebrate the success by inviting staff to a dinner
at Bice restaurant, to make a presentation of the project.
TILAL BHERSAF
Food and fine views at Tilal Bhersaf
We all love to be out during the summer. We organized a series of not-to-be-missed
barbecues at the Tilal Bhersaf site, where everyone enjoyed a cool ambiance with the chillout music and and seeing the construction progress.
ENGINEER SAMI AZAN, QUANTITY SURVEYOR AND SITE
ENGINEER FOR TILAL BHERSAF
Bachelor in Civil Engineering
Besides his role in Tilal Bhersaf, Sami is also a document controller and
coordinator engineer.
ENGINEER PIERRE SFEIR, PROJECT MANAGER FOR YARZE
GARDENS, YARZE76, AND MONTEVERDE 81
Bachelor in Architecture
MICHEL EID, PROCUREMENT ENGINEER
Bachelor in Mechanical Engineering
In charge of the procurement process for construction projects. Michel
has an excellent track record in performing electro-mechanical tendering
for subcontracting, in addition to air conditioning design and application.
CHRISTELLE EL DEEK, INTERIOR DESIGNER
Bachelor in Interior Design
Delivers distinctive designs that harmonise with her professional outlook
and coincide with her career development plans.
LILIANE HADDAD
Bachelor in Science & Business Administration
Senior Procurement Officer
Pierre is an architect and eco-building designer with considerable experience in designing and managing local, regional and international projects. He is also a believer and supporter of sustainability in construction.
ENGINEER ROLAND
MOUGHAMES
Bachelor in Architecture
Site Engineer-Tilal Bhersaf
RIMA KHALIL
Bachelor in Banking and Finance
Document Controller
MAHA RIACHY
Bachelor in Financial
Services and Banking
Document Controller - Tilal Bhersaf
REAL ESTATE • PLUS BROKERS
Newsletter | ThePLUStimes • P 16 • 17
Like us on:
www.plusbrokers.net
www.facebook.com/plusbrokers
Fanar
+961 1 900 000
FARES KARAM
SALES CONSULTANT
You saw him on FTV and heard his morning show through
Radio Rotana Delta.Driven and energetic, Fares sure knows
how to seal a deal.His many years of relevant experience and
consecutive achievements make him a property expert.
Looking to sell or rent in the Achrafieh area? Fares is just a
call away.
RAYMOND EL KHOURY
SALES CONSULTANT
Raymond is in charge of Sin el fil , Horch Tabet, Dekwaneh,
Fanar and the suburbs. Over the years his positive attitude
and reliability made him win the trust of his clients.
Achrafieh
SALES CONSULTANT
Amale is an expert in the Rabieh, Naccache, Deek el Mehdi,
Raboue and Mtayleb areas. Her depth of experience enabled
her to become the eyes and ears of many investors and buyers
looking to purchase, sell or rent properties.
Antelias
The right move
Forget the stress with Plus Brokers
Plus Brokers, operating across Lebanon, offers advisory and brokerage solutions.
P
lus Brokers clients are sure to get the best deal and the right support in the process of buying or renting
their property saving them time, money, and effort. No stress is involved thanks to Plus Brokers’ experts
following up on the issuing of official documents, while undertaking the registration process at the land
department and other authorities.
In addition, Plus Brokers can assist customers for bank facilities, offering them access to valuable financial
information and tools, including housing loans and insurance plans. ■
> Request To Buy Properties
> Request To Rent Properties
> Request To Sell Properties
Keserwane
13%
Keserwane
29%
Metn
42%
Baabda
9%
East
Beirut
17%
Baabda
8%
Metn
42%
Baabda
11%
East
Beirut
32%
West Beirut
3%
Keserwane
25%
West Beirut
5%
* The statistics are based on Plus Brokers requests for November 2011
West
Beirut
12%
FARES GHAWY
Hazmieh
SALES CONSULTANT
Fares is your key to the Baabda area including Yarze,
Hazmieh,Mansourieh, Monteverde and all southern suburbs.
He’s also an expert in plots, zoning regulations and land.Passionate and active, Fares is always on the go. His dedication
and hard work knows no boundaries and nothing stands in the
way of his goals.
> Request To Lease Properties
Keserwane
12%
Metn
14%
Metn
24%
East
Beirut
27%
> MICHEL SAADE: Dealing with the Plus
Brokers team gives great peace of mind. I
found the range of services, the follow-up
and deal closure outstanding.
Throughout our mutual cooperation it became
clear to me that Plus Brokers focuses on
earning the trust of their clients and building
a positive reputation. I want to take this
opportunity to thank Plus Brokers and the
people behind its success. I wish them
prosperity and many more success stories
in the future. I would definitely recommend
them as a brokerage company.
AMALE BECHARA
Baabda
25%
East
Beirut
31%
MOUSSA SAAD
West
Beirut
18%
SALES CONSULTANT
A New Member on Board
Moussa Saad has recently joined the Plus brokers Family
in the capacity of sales consultant.He will be handling the
Hamra, Ras Beirut,Verdun and Jnah areas.
PLUS HOLDING • GROUP PLUS LEBANON
Newsletter | ThePLUStimes • P 18 • 19
Group of companies
Plus Holding is the fruit of 20 years of success, based on in-depth experience in Media and Real Estate.
O
ur strong know-how drives the holding team who strive to maintain the highest standards across all
business units. Today, Plus Holding operates in 5 countries with around 10 offices across the MENA
region. Such an expansion comes only from a deep understanding of business needs and market trends
and personnel. ■
Group Plus - Lebanon
F
ounded in 1992, Group Plus Lebanon is where the Group Plus media success story has its roots. From
small beginnings it has grown to be a main player in the country, today offering unipoles, giant signs,
rooftops, wall signs ,muppies and more than 2400 Megacom faces covering all Lebanon. Our Plus is
that we deliver: strategic locations, maximum exposure, widespread coverage, high proximity and maximum
frequency.
When talking about outdoor effectiveness, we think about the lifestyle of Lebanese citizens who spend many
hours each day commuting the same route to and from work excluding the time spent driving for other
reasons. Cost effectiveness and 24/7 availability makes the brand continuously present, creating a big impact
and reaching mass audiences.” ■
CAROLE CHEHWANE
VICE PRESIDENT ADMINISTRATIVE
IMAD CHOUEIRI
VICE PRESIDENT CORPORATE
SASSINE CHEHWANE
VICE PRESIDENT PUBLIC AFFAIRS
ANTOINE BECHARA
VICE PRESIDENT LEGAL
Finally a way to measure
outdoor advertising effectiveness
Group Plus welcomes vital initiative
A
s a major player in the outdoor advertising field, Group Plus is an active supporter of the Ipsos Stat
research on Outdoor Audience Measurement in Lebanon. Group Plus encompasses a large network of
4x3, unipoles, roo tops, muppies and wall signs, thereby offering clients maximum exposure, strategic
locations, widespread coverage, high proximity and maximum frequency.
JIHANE KHAIRALLAH
LEGAL ADVISOR LEBANON
VINCENT ZARIFE
GROUP FINANCIAL MANAGER LEBANON
ANTOINE MOUWANESS
ADMINISTRATION MANAGERLEBANON
DANY AOUN
GROUP M.I.S DIRECTOR
· 500 faces
· Scrolling & Fixed
· 100% lit.
Outdoor is the second most important category of advertising in Lebanon; until the announcement from Ipsos
Stat, it had remained the only form not to be measured. Considering that this form of advertising is on the rise,
the launch of a measurement service means that vital information will now be made available, thus increasing
the advertising medium’s potential further.
Lebanon is the third country in the MENA region to be selected for Outdoor Audience Measurement, following
in the footsteps of the UAE and Kuwait.
“This service is provided to complement the already existing
platforms of audience measurement in Lebanon. We want to
meet the needs of the market here; there is a clear growth spurt
in outdoor advertising in Lebanon and a certain maturity level
that needs to be scrutinized,” said Elie Aoun, President of Ipsos
MediaCT Meap (Middle East, Africa & Pakistan).
NESRINE S. SFEIR
HEAD OF MARKETING COMMUNICATIONS
DOWNTOWN MUPPIES – REVAMPED
In the exclusive area of Downtown
Beirut.
> WISSAM NAJJAR OMD LEVANT GROUP DIRECTOR – TRADING
“Recent years have seen a large revival in the outdoor advertising
scene in Lebanon, making it one of the fastest growing forms of
advertising, driven by innovations in printing techniques, technological
development and diversity. In today’s busy and fast-paced life,
outdoor advertising is perfect for reaching people on the go
particularly with the never-ending traffic jams in Lebanon.”
• MEDIA
Newsletter | ThePLUStimes • P 20 • 21
Printing with a Plus
Printing Plus and Orange Plus, divisions of Group Plus, have invested in the largest digital technologies to offer
the best outdoor facilities, so as to guarantee quality and avoid delays in mounting, in Lebanon and the UAE.
Our printing services are equipped with the latest technologies: Jet I 5 & 3.2 meters, HP Z 6100, Vutek 5 meters
and much more for high quality outdoor giant signs and indoor printing aimed at smaller formats on both
flexible and right media.
The company also offer display hardware, stand fabrication, outdoor structure, panels and real estate fences.
ELIE RAAD
SALES MANAGER - LEBANON
ELIAS RIZKALLAH
GENERAL MANAGER - ORANGE- UAE
“The ability to deliver premium quality printing is
a mix of the best in class technology and the skills
of Printing Plus professional staff members.”
“Today I can proudly say that we are one of the leading companies in the market.
Thanks to the great effort the whole team has shown throughout this year, and to
the feedback we have received from our clients. We are looking forward to expand our
machinery in order to reach new markets and businesses.”
> INDOOR PRINTING SOLUTIONS:
· Retail Signs / Point of Purchase Graphics
· Exhibit / Tradeshow Graphics
(Pop-up, Roll-up, & Table Top Displays)
· Backlit Displays
· Window & Floor Graphics
· Vinyl Cuts & Stickers
· Custom Wall Murals and Graphics
> OUTDOOR PRINTING SOLUTIONS:
· Building Wraps and Wall Signs
· Banners & Posters
· Vehicle Graphics & Wraps
· Backlit Displays
· Floor & Window Graphics
· Bench & Receptacle Ads
· Real Estate & Arena Signage
· Pole Banners and Flags
· Vinyl Cuts & Stickers
· Custom Wall Murals and Graphics
· Design Mockups & Real Size Presentations
GROUP PLUS BAHRAIN
The ultimate
media mix
Across the region Group Plus offers a wealth of advertising opportunities
GROUP PLUS UAE
PATRICK AOUN | BRANCH MANAGER
Operations in Bahrain comprise radio and
outdoor advertising. Group Plus is the
exclusive sales representative of all existing
radio stations in Bahrain, namely Radio
Bahrain 96.5 FM (English), Bahrain FM 93.3
(Arabic) and Bahrain Station 102.3 FM (Arabic).
All the stations cover Bahrain, Saudi Arabia’s
eastern province, as well as Qatar and Abu Dhabi
emirate in the UAE.
Additionally, Group Plus enjoys the exclusive
advertising rights of a fully-fledged outdoor network, including 50 faces unipoles and lamposts
KAWALYSS SYRIA
Group Plus UAE is a major player in the outdoor advertising segment. Our network of lampposts covers the Maktoum Bridge and Airport Road. Group Plus UAE earned the exclusive
advertising rights of Dubai’s Sheikh Zayed Road lampposts, a major traffic artery and strategic
acquirement for the company.
Ensuring clients receive the highest quality service, Group Plus UAE offers maximized
impressions with consecutive poles, a choice of special operations (multiple visuals and/or
storyboards, face extensions), the highest quality in print production and timely installation.
JOELLE GHORAYEB | EXECUTIVE MANAGER
MOHAMAD EL DANDACHLY | DEPUTY | SALES MANAGER
In Syria, Group Plus’ media company is Kawalyss, which operates outdoor advertising and one
radio station, Syria El Ghad. The outdoor network has been operational since 1996 with a wide
portfolio of clients from both the Syrian and Lebanese markets. Kawalyss is proud of being
the only supplier to provide a national 4x3 network in the country, and counts 2000 faces, in
addition to six 4x3 LED screens, five in Damascus and one in Aleppo.
Despite the recent unrest in the country, Kawalyss continues to cater to the needs of the
advertising market needs with recent campaigns implemented for Bridgestone, Abu Al Walad
cheese, Samsung, Kitkat, MTN and GlobeMed.
NEWSLETTER IN THE MAKING • People on the move
> THE MAKING OF•
ThePLUStimes
Newsletter | ThePLUStimes • P 22 • 23
> PEOPLE ON THE MOVE
P.4 Plus Towers - Solidere
Back on track
New appointments
A Plus Holding Publication • Newsletter • December 2011 • Issue Nº1
YASSER EL HAJJ – PLUS PROPERTIES
BUSINESS DEVELOPMENT DIRECTOR
TILAL BHERSAF
Delivery ahead
of deadline • P.6
Yasser holds a master’s degree in Management from the Lebanese
American University. Beyond his professional career, he was a
professional basketball player, member of the Lebanese national
basketball team and has participated in many World Championships
and International Sports tournaments.
Plus Towers
Construction
forges
ahead
•
P.4
GROUP PLUS UAE
Wins exclusive
advertising rights on
Sheikh Zayed Road
Dubai • P.21
Nesrine Sfeir
Ali Nasser
PLUS PROPERTIES
A new mixed-use
project in the golden
area of Sin el Fil.
GET READY FOR
THE PRE-LAUNCH.
• P.24
Thuraya Sobh
• P.10 Monteverde 81. The many reasons why this
COMING
Contents
SOON
development has the winning formula
• P.14 Social calendar
• P.19 Group Plus Lebanon
• P.20 Printing with a Plus
• P.15 PMD has the skills that
Elias Saliba
No one can ever forget Elias Saliba’s welcoming smile, kind heart,
and loyalty and commitment to his work. Sadly, Elias passed away
on November 2. He will be missed and always remembered.
GHENWA HASHISHO – PLUS PROPERTIES
PROPERTY CONSULTANT
Moving on
After a nine-year career with Plus Holding, Joumana has moved on to join
her family in Canada. After a successful beginning as sales manager for
Airport Plus, Joumana moved to Plus Properties. Joumana’s warmth and
sense of humor made it a pleasure to work with her and she will be sorely
missed.
KARINE KASSIS - PLUS HOLDING
MARKETING MANAGER
Majored in DESS in advertising and marketing from USEK with
eight years of experience in the advertising industry.
Nathalie holds a BS in Business Administration from Université de
Lyon France. She built her career mainly in the Public Relations
field. When offered her position by Plus Holding, Nathalie decided
to grab it!
Rita Ghaoui
• P.24 A new mixed -use
work Änishes
project in Sin el Fil
P.16 The right move: forget
the stress with Plus Brokers
Tarek left his position to emigrate to Canada with his wife and newborn
daughter Lea. Known for his cool demeanor and strategic thinking, Tarek
enjoyed very good relationships with his colleagues. We wish him the best
in his future.
NATHALIE CHEHABEDDINE – PLUS HOLDING
CHAIRMAN’S OFFICE MANAGER
ensure success
• P.6 Archeological
Tarek Azzi
IN MEMORIAM
TAREK AYOUB - PLUS HOLDING
MARKETING MANAGER
Maroun Abou Nader- Amanda Hajjar
Bhersaf: A dream project is
being built in record time
Patrick & Rima Khalil
When Rima was interviewed by Patrick
for a job, she not only won a position in
the company as Document Controller
but also a future husband. Having fallen
under Rima’s spell, Patrick, who works
in the company as a chief accountant
was determined to make her his wife.
The couple’s marriage took place on
September 10. Congratulations!
JOUMANA HADDAD
PLUS PROPERTIES SALES MANAGER
Nathalie Haddad
Katia Habchi
• P.8 The view from Tilal
Anthony graduated from the Lebanese American University with a
BS in Business Banking and Finance. The 24-year-old is building
on his sales experience.
Ghenwa will be leveraging her experience as a Media and Marketing
professional in her career shift to Property Sales.
Nathalie Chehabbedine
Micha Richa
ANTHONY BAROUDI – PLUS PROPERTIES
PROPERTY CONSULTANT
NEWLYWEDS
Births
AMANDA HAJJAR – PLUS HOLDING
CRM AND MARKETING COORDINATOR
Majored in advertising and marketing from USJ and has five years
of experience in the Sales and Marketing field.
> CHECK OUR NEW WEBSITE
www.plusproperties.com.lb
Dany Aoun – Plus Holding MIS Director
welcomed the birth of Christelle on October 31.
MOHAMMAD DAHER – PLUS HOLDING
MARKETING EXECUTIVE
Graduated in 2010 from The Lebanese International University (LIU)
Marketing Major and has recently joined the Marketing Team
Elie Sakr – Administrative Manager Group
Plus Bahrain became a father to Lydia, born on
October 13.
Nicolas Mehchy
Tony Khoury
COMING SOON
> CHECK OUR NEW WEBSITE
www.plusproperties.com.lb
A new mixeduse project in
Sin el Fil
Highly sought after location matched
with real market needs.
H
> CHECK OUR WEBSITE
> CHECK OUR WEBSITE
www.plusbrokers.net
www.groupplusmedia.com
aving studied the market needs
and sourced a prime plot in a
desirable location, Plus Properties and Miknas Group are now in the
process of planning a new project in
Sin el Fil.
Recent infrastructure improvements
have made the area of Sin el Fil one
of the most attractive suburbs of
Beirut. Now with its improved access
and reduced congestion, the area is
destined to continue to attract interest from residential and commercial
buyers.
The developers envision the new
project on a large plot where residents
will enjoy a quiet environment and
open space. Varying apartment sizes
starting from 100m2 will ensure that
there is an appealing choice for all
segments of homebuyers.
The project will feature commercial and office space, in addition to
residential apartments. Located on
an easily accessible main road adds
appeal to the project. With the market
for office space having been ignored
in recent years in favor of residential
development, there is a growing
demand for offices, and prices in
Sin el Fil are attractive to small and
medium size companies.
Look out for further details of the
new project in Sin el Fil in the coming
months. Plus Properties will soon
announce a call for interest registration. Be among the first to register
your name and profit from prelaunch prices. Q
Plus Properties & Home Fullstop
LTD London reached agreement.
Plus Properties has reached
an agreement lately with a real
estate brokerage agency based
in London: Home Fullstop LTD.
The director of Home Fullstop
Maurice Bechara says: "We are
proud to be linked to Plus
Properties in the Middle East.
We will propose mutually our
units in both London & Lebanon
to our clients."
Lebanon
1316 - Corniche An Nahr- Group
Plus Bldg
P.O.Box: 17-5662 Beirut Lebanon
Phone: +961 1 584 006/7
+961 1 572 777
+961 1 900 000
Fax: +961 1 564 300/1
UAE - Dubai
Media City, Bulding # 8,
P.O.Box: 502088, Dubai - UAE
Phone: 971-4-390 35 90
Fax: 971-4-390 82 27
UAE - Abu Dhabi
Corniche Road, 1st Gulf Bank
Bldg.,
1st Floor, App: 102
P.O.Box: 45979 Abu Dhabi, UAE
Phone: 971-2-622 33 16
Fax: 971-2-622 33 17
Bahrain
Al Moayed Tower, Office 3103, Seef
district, Diplomatic Area,
P.O.Box: 20591 Manama, Bahrain
Phone: 973-17-564 250
Fax: 973-17-564 249
SYRIA
Mazze Western Villas
Yemen Embassy Road
P.O.Box: 36795 Damascus - Syria
Phone: 963-11-662 20 00
Fax: 963-11-661 44 44