2011media kit - Coast Magazine

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orangecounty.
Things to do in and around Orange County
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overview
orangecounty.com
Orange County enjoys its reputation as one of the most appealing destinations for business and leisure travelers in
the U.S. and is expected to attract 43 million visitors who will spend $7.3 billion during their stay this year. Orangecounty.com is the leading magazine for visitors to Orange County, offering unparalleled information and ideas in
a beautiful, high-gloss format. Each issue is packed with destination information on Orange County and Southern
California, including attractions, event calendars, dining, shopping, maps, and more. The magazine has a powerful
online presence through the See OC section of orangecounty.com, the premier Web site for current and comprehensive information on things to do in Orange County.
visitor demographics
Visitor spending categories:
25%
24%
21%
17%
7%
6%
Lodging
Meals & Beverages
Shopping
Attractions/Entertainment
Transportation
Other/Miscellaneous
Of Orange County’s visitors:
60% are from other Southern California locations
14% are from Western states
11% are from the rest of the U.S.
8% are from Northern California
7% are from abroad, and stay longer and spend more
Source: CIC Research, Inc., Preliminary 2009 O.C. Visitor Survey.
distribution
75,000 Copies • 150,000 Readers
Orangecounty.com is distributed quarterly at more than 95 hotels and resorts throughout Orange County, as well as at
John Wayne Airport and key tourist destinations. Copies are placed in hotel rooms or distributed through concierges
and front desks. Circulation and distribution are audited by VAC.
north orange county
Anabella Hotel
Anaheim Fairfield Inn By Marriott
Anaheim Jolly Roger Hotel
Anaheim Islander Inn & Suites
Anaheim Marriott Suites*
Anaheim Park Hotel
Anaheim Plaza Hotel
Ayres Hotel, Anaheim
Ayers Hotel, Seal Beach
Ayres Inn, Orange
Best Western Anaheim Inn
Best Western Park Place Inn - Mini Suites
Best Western Pavillions, Anaheim
Best Western Stovall’s Inn, Anaheim
Candy Cane Inn, Anaheim
Castle Inn & Suites, Anaheim
Chase Suite Hotel & Conference Center, Fullerton
Clarion Choice Hotel, Anaheim
Country Inn by Ayres, Anaheim
Courtyard by Marriott/Anaheim
Courtyard by Marriott/Buena Park
Crowne Plaza Resort, Anaheim
Disneyland Hotel, Anaheim Resort*
Disney’s Grand Californian Hotel*
Disney’s Paradise Pier Hotel*
Dolphin’s Cove Resort, Anaheim
Doubletree Guest Suites of Anaheim
Doubletree Hotel, Orange
Embassy Suite Hotel, Brea
Embassy Suites Anaheim North
Embassy Suites Anaheim South
Embassy Suites, Buena Park
Fairfield Inn, Placentia
Fullerton Marriott @ Cal State Fullerton
Hampton Inn & Suites, Garden Grove*
Hampton Inn & Suites, Buena Park
Heritage Inn, Fullerton
Hilton Anaheim Towers
Hilton Suites, Orange
Holiday Inn, Anaheim Resort
Holiday Inn, Buena Park
Holiday Inn Express, Anaheim
Holiday Inn Hotel & Suites, Anaheim
Hotel Menage, Anaheim
Hotel Pepper Tree, Anaheim
Howard Johnson Plaza Hotel, Anaheim
Inn & Suites, Buena Park
Knott’s Berry Farm Resort Hotel, Buena Park
La Quinta Inn & Suites, Irvine
Lemon Tree Hotel, anaheim
Peacock Suites Resort, Anaheim
Quality Inn, Anaheim East
Radisson Suites Hotel, Buena Park
Ramada Plaza Hotel, Anaheim
Red Lion Hotel, Anaheim
Residence Inn by Marriott - Anaheim Maingate
Residence Inn by Marriott, Placentia
Residence Inn Cypress/Los Alamitos
Staybridge Suites, Anaheim
south orange county
Atrium Hotel, Irvine
Balboa Bay Club & Resort, Newport Beach
By The Sea Inn, Laguna Beach
Capri Laguna Inn, Laguna Beach
Casa Laguna Inn & Spa, Laguna Beach
Costa Mesa Hilton
Costa Mesa Marriott Suites
Crowne Plaza Hotel, Irvine
Doubletree Guest Suites, Dana Point
Doubletree Hotel, Santa Ana/OC Airport
Doubletree Hotel, Irvine Spectrum
Embassy Suites, Irvine*
Embassy Suites - Santa Ana/OC Airport
Fairmont Newport Beach Luxury Hotel
Hilton, Irvine/OC Airport
Hilton Waterfront Beach Resort, Huntington Beach
Holiday Inn, Costa Mesa
Holiday Inn, Laguna Beach
Hyatt Regency, Newport Beach
Hyatt Regency, Huntington Beach*
Hyatt Regency, Irvine
Inn at Laguna Beach
Irvine Chamber of Commerce*
Irvine Marriott, Irvine*
The Island, Newport Beach*
John Wayne Airport Concierge Desks*
The Hotel La Casa Del Camino, Laguna Beach
Laguna Brisas Spa Hotel
Laguna Cliffs Marriott Resort*
Laguna Reef Inn, Laguna Beach
Little Inn by the Bay, Newport Beach
Montage Resort & Spa, Laguna Beach
Newport Beach Marriott Hotel & Spa*
Newport Beach Marriott Bayview
Newport Beachwalk Hotel
Pacific Edge Hotel, Laguna Beach
Portofino Inn & Suites, Newport Beach
Prudential California Realty - Relo Dept*
Radisson Hotel, Newport Beach
Ritz Carlton, Dana Point*
South Coast Plaza Mall, Costa Mesa*
St Regis Monarch Beach Resort*
Westin South Coast Plaza, Costa Mesa
Wyndham Garden Hotel, Costa Mesa
*Denotes concierge or lobby placement. All others are in-room.
orangecounty.com’s verified 75,000 quarterly circulation is guaranteed in-room placement in the vast
majority of Orange County’s finest resorts and hotels. Circulation has been audited by Verified Audit Circulation
2011 specifications, rates and dates
2 PAGE SPREAD
Full Page
Local Rates
1/2 HIGH
2-PAGE SPREAD
SIZE
Ad Sizes
1/2
vert
2/3
Vertical
1/4
page
1/3
Vert
1/2
horizONtal
2-Page Spread
Non-Bleed: 16.25” x 9.875”
Trim: 16.75” x 10.875”
Bleed: 17” x 11.125”
Full Page
Non-Bleed: 7.625” x 9.875”
Trim: 8.375” x 10.875”
Bleed: 8.625” x 11.125”
1/2 High 2-Page Spread
Non-Bleed: 16.25” x 4.875”
Trim: 16.75” x 5.375”
Bleed: 17” x 5.5” (bottom/sides only)
Please send all art files and/or questions
directly to artwork@fsmoc.com
FTP Instructions
ftp1.freedom.com – username: print1 –
password: test4print – place in Preferred
Destinations folder. File name must NOT
have spaces or special characters! Please
email the file name you've successfully uploaded to: artwork@fsmoc.com.
File Formats
Native or PDF files are accepted. Include,
embed or outline all fonts.
Resolution
All images must be 300 dpi at 100% print
size.
Total Ink Density
Total ink density should not exceed 280%.
1/6
vert
1/2
island
1/3
Square
1/6
horiz
1/2 Island: 4.813” x 7.25”
1/2 Horizontal: 7.625” x 4.812”
1/2 Vertical: 3.687” x 9.875”
1/4 Page: 3.687” x 4.812”
2/3 Page: 4.813” x 9.875”
1/3 Square: 4.813” x 4.813”
1/3 Vertical: 2.375” x 9.875”
1/6 Horizontal: 4.813” x 2.25”
1/6 Vertical: 2.25” x 4.813”
1x
4x
Full page
3485
2903
2/3 page
2965
2487
1/2 page
1925
1654
1/3 page
1196
1030
1/4 page
988
718
1/6 page
590
450
Rates apply to local retail advertisers only.
Rates NOT subject to advertising agency commissions.
Premium Position Rates
SIZE
1x
4x
Cover 2*
4990
3590
Page 1**
4990
3590
Cover 3
4750
3410
Cover 4
5390
3890
Rates are subject to advertising agency commissions.
*Cover 2 is the Inside Front left page
**Page 1 is the first right hand page in the magazine
Both of these positions are subject to being bumped in
the event of an opening two-page spread.
Production Charges
Ad Design & layout:
FP: $300 2/3 or 1/2: $250 1/3 or less: $200
STOCK IMAGES:
$50 each
custom photography:
$75 per hour (2 hour minimum on location)
REVISES, UPDATES & PHOTO MANIPULATION:
Publication Dates
2011 SPRING ISSUE
Space Deadline: February 2
Camera-Ready: February 16
Publication Date: March 5
$65 per hour
CAMERA-READY files copied:
$25 per ad/per instance copied to CD or
emailed (please allow 48 hours)
Please note: Due to tolerances in web
printing, bindery and ink variances, the publisher does not guarantee the exact color match or
exact trim position to matchprints, color keys or
press proofs.
orangecounty.com
625 North grand avenue • santa ana, ca 92701
714-796-2414 • Fax 714-796-6781 • www.ORANGECOUNTY.com
2011 SUMMER ISSUE
Space Deadline: May 4
Camera-Ready: May 17
Publication Date: June 4
2011 FALL ISSUE
Space Deadline: August 3
Camera-Ready: August 16
Publication Date: September 3
2011 WINTER ISSUE
Space Deadline: November 2
Camera-Ready: November 11
Publication Date: December 3
orangecounty.com
online ratecard
orangecounty.com
is the premier Web site for Things to Do in and around Orange County. From beaches and concerts to food and shopping, our site has the most comprehensive and current events calendar and
guides in Orange County, along with insider information on where to go and what to do in OC.
Orangecounty.com is geared toward 43 million leisure and business travelers visiting OC and
more than 1 million entertainment-seeking residents.
sections
See OC
The ultimate visitor’s guide to Orange
County’s top attractions, events,
beaches and other must-see
destinations
Lifestyle
The definitive source for local surf,
skate, MMA culture, events and more
Entertainment
The last word on music, movies,
nightlife, TV, celebrities and more
Dining
A comprehensive guide to restaurants,
from hidden gems to all-time favorites
Shopping
Intel on new stores, cool deals,
hot shops and must-stop retail
destinations
audience profile
orangecounty.com’s audience:
• spends 34% more on entertainment, and 27% more
on dining out than the average U.S. household
• ranges from ages 18 to 55 + and has a household
income greater than $100,000
• has children under 18
• is 30% more likely to attend live theater, museums,
concerts, and comedy clubs than the typical OC adult
traffic and reach
• 1.5 million+ page views a month
• 62% month-over-month growth in page views
• 30% month-over-month growth in unique visitors
• Avid base of 4,500 Facebook fans and growing
F
advertising opportunities