Plan an advertising on board of Estonian Air fleet!

Plan an advertising on board of Estonian Air fleet!

Plan an advertising
on board of Estonian Air fleet!
The amount of contacts in a month is around 50 000 passengers,
more than half a million in a year.
52% of Estonian Air passengers are citizens of some other
country than Estonia. 51% travels for business purposes.
55% are women. Educated and using internet heavily.
Income:
Age:
In Time inflight magazine
Exclusive Estonian inflight magazine, which undoubtedly is one of the most effective channels for
fostering export and reaching foreign tourists in
Estonian media. The magazine has been published
for more than 20 years. It is published 6 times per
year (in February, April, June, August, October
and December).
Advertising space
1/1 page (back cover)
1/1 page (inside cover)
1/1 page (inside page)
1/2 page (vert./horis.)
1/3 page (vert./horis.)
4000 eur + VAT
2800 eur + VAT
2500 eur + VAT
1500 eur + VAT
1000 eur + VAT
Dimensions
1/1 page: 215 x 275 + 5 mm bleed
1/2 page: 215 x 135 + 5 mm bleed (horizontal)
1/2 page: 105 x 275 + 5 mm bleed (vertical)
1/3 page: 215 x 91 + 5 mm bleed (horizontal)
1/3 page: 75 x 275 + 5 mm bleed (vertical)
Article
Content (1 page in EST and ENG)
2500 eur + VAT*
* Including translation and editing.
The editors of the magazine have the right to
decide if the content is appropriate.
www.estonianair.com
NEW SPECIAL SOLUTION
Your exclusive advertising campaign
on board of our fleet
Ask for an offer for an advertising campaign on
board of our fleet.
The range of special solutions is wide – from
sharing a free gift to passengers to covering the
whole plane with a decal!
Available solutions:
the
the
decal
s
www.estonianair.com
Flight Shop catalogue
Advertisement in the
Wifi network at aircraft
Dimensions:
up to 2400x1200 px
Stickers on overhead compartment
www.estonianair.com
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Special solutions
pricelist
Product
1 week
1 month 2 months 3 months 6 months 12 months
(-10%)
(-20%)
(-25%)
(-30%)
Painting the whole plane (1 plane)
Covering the plane with a decal (1 plane)
Booklets in seat pockets
4 000
(all planes, all routes)
Headrest covers with logo, fabric
(all planes, all routes)
Branded headrest covers, fabric
(all planes, all routes)
Sharing gifts on board
6 000
(all planes, all routes)
Seat table, outer side
(all planes, all routes)
Seat table, inner side
(all planes, all routes)
Seat table, cup holder
(all planes, all routes)
Drink coasters
(all planes, all routes)
Mentos packages
(all planes)
Banner in the airplane Wifi network
250
Booklet in the airplane Wifi network
Reminder email, 12 days
Reminder email, 36 hours
Newsletter big banner (1 newsletter)
Newsletter small banner (2 newsletters)
2500
2500
10 000
12 000
Production costs including installation and removal
15 000
27 000
36 000
30 000 40 000
30 000 40 000
67 500 126 000
6 900
12 420
16 560
31 050
57 960
7 500
13 500
18 000
33 750
63 000
20 000
36 000
48 000
90 000 240 000
5 900
10 620
14 160
26 550
49 560
3 700
6 680
8 880
16 650
36 000
2 900
5 220
6 960
13 500
24 360
2 600
4 680
6 240
13 050
21 840
1000
10 000
1800
18 000
2400
24 000
4500
45 000
10 000
10 000
18 000
18 000
24 000
24 000
45 000
45 000
10 000
(Exact price depends on the design and duration of the campaign)
Headrest covers with logo 250x205 mm, 1000 pc
2 190 €
Stickers on seat tables’ outer side, 420x240-270 mm and 420x110-150 mm, 450 pc
5 000 €
Stickers on seat tables’ inner side, 420x240-270 mm and 420x110-150 mm, 450 pc
6 300 €
Stickers on cup holders, diameter 50 mm
1 650 €
Drink coasters (amount for 1 month)
400 €
Covering the plane with a decal
Painting a plane
Volume discount (discount on 1 month’s media price):
1 month - 0%
2 months - 10%
3 months - 20%
6 months - 25%
12 months - 30%
VAT is not included in the prices of advertising and
production.
70 000 €
110 000 €
Coefficient based on destinations*
All regular flights - 1,0
1 destination - 0,3
2-3 destinations - 0,6
* Advertising on selected routes. E.g. Tallinn-Oslo;
Oslo-Tallinn. Available only for solutions that do not
include constantly installed advertising materials
(e.g. stickers)
www.estonianair.com