Tampa Bay Highlights Timeline to the Balloon Drop

Tampa Bay Highlights Timeline to the Balloon Drop

Impact Report
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Welcome to Tampa Bay.................................................................1
By the Numbers:
FACTS AND FIGURES........................................................5
Dollars Spent:
ECONOMIC ANALYSIS....................................................7
Timeline to the Balloon Drop:
TAMPA BAY HIGHLIGHTS..........................................9
Leaving a Footprint:
LEGACY PROJECTS............................................................17
Lasting Impressions:
MEDIA COVERAGE............................................................19
n May of 2010, the Tampa Bay region was named host to the 2012 Republican National Convention. Over two years later, the Tampa Bay region rolled out the red carpet to welcome over 50,000 visitors from August 27-­30, 2012, for the Convention. Tampa Bay was on the world’s stage during the month of August and was showcased in a way that had never been done before. In the weeks following the Convention area leaders raved about the impact to the region: “Tampa Bay took center stage this week for an event that captured the international spotlight, and Tampa Bay was showcased like never before,” said Host Committee President and &(2 .HQ -RQHV ³9LVLWRUV WR7DPSD %D\ ZHUH WUHDWHG WR D ¿UVWFODVV &RQYHQWLRQ JUHDW
venues and warm hospitality from our local community. I know without a doubt that we have left a lasting impression in the minds of those who have visited, and I am certain they will leave wanting to come back again and again.”
“I’ve never been prouder of Tampa. We hosted a great event while the world’s eyes were on us, and the thousands of visitors left seeing the best we have to offer,” said City of Tampa Mayor Bob Buckhorn. “This was our time to shine, and we rose to the occasion. Hosting the RNC is a turning point in Tampa’s story.”
TTAMPA BAY
WELCOME TO
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from successfully hosting an event of this magnitude is immeasurable,” said Executive Director of Visit St. Petersburg/Clearwater DT Minich. “We’ve proven we are a player on the international stage, and we now have a working template we can use to continue this growth together.”
“Welcoming the world for the 2012 RNC has been a tremendous success for our destination and has opened the door for Tampa Bay & Company to lead the way on groundbreaking PDUNHWLQJLQLWLDWLYHVVXFKDVWKH¿UVWHYHU6RFLDO0HGLD&RPPDQG&HQWHUIRUDQDWLRQDO
political convention,” said President and CEO of Tampa Bay & Company Kelly Miller. ³7DPSD %D\ KDV DUULYHG 2YHU WKH SDVW ZHHN ZH SURYHG WKDW ZH DUH D PDMRU PHHWLQJV
destination, and we can accommodate and welcome the biggest and best conventions out there.”
During the months and years leading up to the Convention, the Host Committee anticipated that substantial dollars would be deployed in the Tampa Bay community. The Host Committee was DZDUHIURPSUHYLRXV3UHVLGHQWLDO&RQYHQWLRQVWXGLHVWKDWWKH¿QDQFLDODQGHFRQRPLFEHQH¿WVFRXOG
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Because of this early decision, the Host Committee took great care to keep close track of and categorize all local and area-­wide expenditures. A concerted effort was also made to deploy as much money into the local economy as was feasible and possible. Not only did the Host Committee strive to positively impact the local economy, it strongly encouraged its national counterparts -­ the RNC Committee on Arrangements, the Republican National Committee, Mitt Romney for President and others -­ to utilize local businesses and spur the Tampa Bay economy as much as possible. These efforts clearly produced fruitful results as you will read about in the following pages.
10 BILLION
The number of worldwide media impressions of
Tampa Bay because of the Convention.
$214 MILLION
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By the Numbers:
Convention Facts & Figures
By the numbers, the 2012 Republican National Convention left an incredible impact on our local FRPPXQLW\ &LWLHV RUJDQL]DWLRQV EXVLQHVVHV JRYHUQPHQW RI¿FLDOV ORFDO FRQYHQWLRQ DQG YLVLWRU
bureaus, and residents came together in a tremendous effort to make the event a success and a positive impact to the region.
The direct spending impact
of the Convention on Tampa Bay.
$58 MILLION
The fundraising goal met by the Tampa Bay
Host Committee. 1.37 MILLION
The estimated number of guests served at
Tampa International Airport during August 2012,
up 3.9% from 2011. 100,000
The number of red, white and blue balloons
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Romney’s speech on August 30, 2012.
50,000
The number of guests who descended on
Tampa Bay for the RNC Convention.
20,000
The number of guests invited to the inaugural
Welcome Event at Tropicana Field.
10,000+
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members who volunteered to represent
Tampa Bay.
500
The number of Tampa Bay Small Business
Network participants.
242
The number of lights installed in the Tampa Bay
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broadcast coverage of the GOP Convention.
100+
The number of countries with visitors to
www.2012Tampa.com, the Host Committee’s
website. 92%
The occupancy rate for hotel rooms during
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Dollars Spent:
Economic Analysis
Pre-­convention studies estimated an economic impact of $175 million to $200 million would be brought to the region because of the Convention. In addition, the economic “multiplier” effect was expected to result in DQHFRQRPLFLPSDFWWKDWZRXOGEHHYHQPRUHVLJQL¿FDQW)ROORZLQJWKH&RQYHQWLRQWKH7DPSD%D\+RVW
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economies. This economic impact is one of the main rationales why Tampa Bay chose to submit a bid to host the 2012 Republican National Convention. The numbers speak for themselves.
In the following pages, learn more about the overall impact of the 2012 Republican National Convention on Tampa Bay.
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economic impact on the local economy.
The 2012 Tampa Bay Host Committee’s study, performed by economist Brian T. Kench, PH.D., of the Sykes College of Business, assessed the economic impact of the Convention on Tampa Bay. The study revealed a direct spending impact of $214,145,340 on Tampa Bay;; this impact includes expenditures made in Tampa Bay for infrastructure improvements, planning, and production of the Convention, combined with direct expenditures made in Tampa Bay by visitors who attended the Convention. The study also revealed that the comprehensive economic impact of the Convention on Tampa Bay, including indirect and induced impact, totaled $404,391,774. These results were derived from one of the leading economic methodologies known as the IMPLAN model.
Activities and Administration
Hotels and Accommodations
City of Tampa Direct Spend
Airport
Regional Infrastructure Upgrades
Anticipated Charitable Contributions*
$3,000,000
Other Impact
$2,838,229
Negative Substitution Effects
$(2,300,000)
Total Direct Impact
$214,145,340
Additional Indirect and Induced Impact
$190,246,434
Total Direct and Indirect Impact
$404,391,774
*Surplus funds expected to be donated to local community charities. T
Timeline to the Balloon Drop:
Tampa Bay Highlights
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programs, planned events and prepared the region to host the largest event in its history, as well as the second largest media event in the ZRUOG)URPWKH¿QDOVLWHVHOHFWLRQYLVLWLQ0DUFKRIOHDGLQJXSWRWKHEDOORRQGURSRQ$XJXVWZKLFKZDVWKHODVWQLJKW
of the Convention, Tampa Bay stood on the world’s stage.
August 9, 2010
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May 12, 2010
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Timeline to the Balloon Drop:
Tampa Bay Highlights
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Timeline to the Balloon Drop:
Tampa Bay Highlights
April 30, 2012
March 7, 2012
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Timeline to the Balloon Drop:
August 24, 2012
Tampa Bay Highlights
August 17, 2012
August 11, 2012
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15
IMPACT REPORT
August 16, 2012
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IMPACT REPORT
16
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Leaving a Footprint:
Legacy Projects
The 2012 Republican National Convention left a footprint and lasting positive impact on Tampa Bay. Corporate sponsors, Convention leaders and regional efforts allowed the Convention to have a legacy impact within the local community beyond dollars. Corporate entities like AT&T, Brighthouse Netowrks, Sprint, Verizon Wireless and TECO permanently enhanced their local networks;; the Host Committee supported and gave back to local charities;; and local law enforcement agencies were able to permanently upgrade their equipment and technology WRPHHWFXWWLQJHGJHGHPDQGVRIWRGD\¶VZRUOG7KHVHOHJDF\SURMHFWVDUH
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of the Convention for years to come.
AT&T
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since 2011 leading up to the Convention. Enhancements through June 2012 include, but are not limited to: activation of three new cell sites or towers to help improve network coverage;; launching 4G LTE service, the fastest available mobile internet;; and adding capacity or an extra layer RI IUHTXHQF\ WR FHOO FLWLHV ± OLNH DGGLQJ ODQHV WR D KLJKZD\ ± ZLWK WKH
addition of more than 400 of these layers, or “carriers.”
Bright House Networks
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community in preparation for the 2012 Republican National Convention including infrastructure, technology and other network upgrades.
Sprint
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point-­to-­point coverage as Convention attendees moved between venues. Verizon
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company’s 4G LTE network throughout Tampa Bay, and installed cellular EDVH VWDWLRQV DQG LQEXLOGLQJ GLVWULEXWHG DQWHQQD V\VWHPV DW WKH )RUXP
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TECO
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upgrades throughout the region. Outreach Initiatives
Military and Green Initiatives |
April 28,2012
Coastal Cleanup Project at Bay Pines VA
Hospital Campus in Pinellas County.
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ODQGVFDSHFOHDQDQGEHDXWLI\¿YHPLOHVRIZDWHUIURQW
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Health and Wellness Water Station
Management | May 12, 2012
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Volunteers supported the water station and motivated the runners as they made their way around the race URXWHDWWKH8QLYHUVLW\RI6RXWK)ORULGD
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Children and Families | May 25, 2012
CASA Domestic Violence Emergency
Shelter in St. Petersburg.
In partnership with the Tampa Bay Rays, volunteers supported renovations to renew the facility at the CASA Safe House for domestic violence victims. )RUPRUHLQIRUPDWLRQYLVLWZZZFDVDVWSHWHRUJ
Literacy | June 12-­13 & 19-­20, 2012
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collect children’s books at volunteer training sessions. The books were distributed to local schools in need for grades K to 3. )RUPRUHLQIRUPDWLRQYLVLWZZZMOWDPSDRUJ
School Readiness | June 14 & 21, 2012
School supply collection in
St. Petersburg.
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more than 2,400 children in Pinellas County during the -XQLRU/HDJXH¶VWK$QQXDO%DFNWR6FKRRO&DUH)DLU
Food Distribution | July 10, 2012
Canned food collection in St. Petersburg.
Volunteers donated canned goods for the St. Petersburg )UHH &OLQLF¶V IRRG SDQWU\ GXULQJ +RVW &RPPLWWHH
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kitchens, pantries and day care centers.
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org/ our-­services/we-­help-­services. School Readiness | July 19, 2012
Underwear and socks collection for
Clothes to Kids in St. Petersburg and
Clearwater. Volunteers donated new underwear and socks to Clothes to Kids for school age children preparing for back to school. The clothing donated went to some of the 55,000 eligible Pinellas County students.
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Military/Children and Families |
July 28, 2012
Housing improvements in Hillsborough
County.
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Together Tampa Bay to renovate 35 homes and render WKHPVDIHUKHDOWKLHUDQGPRUHHQHUJ\HI¿FLHQW
for residents. )RUPRUHLQIRUPDWLRQ
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17
IMPACT REPORT
IMPACT REPORT
18
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Worldwide, more than ten billion media impressions of Tampa Bay were created because of the 2012 Republican National Convention. President Obama and Governor Romney mentioned Tampa Bay on national stage numerous times throughout the 2012 election cycle. In no other setting would two such visible and internationally known individuals repeat a single city’s name. Lasting Impressions:
Millions read about Convention activities and therefore, the Tampa Bay area. Nationally-­known papers,including the New York Times, Washington Post, Wall Street Journal and more wrote about the 2012 Republican National Convention, mentioning Tampa Bay as the host. Media Coverage
In the Headlines:
Guests from over 100 countries browsed the Host Committee’s website and hundreds of thousands of visitors looked over the information shared online. Thousands of local and national guests spoke about Tampa Bay on nearly all PDMRU VRFLDO PHGLD VLWHV LQFOXGLQJ
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and even Pinterest. ³7DPSDKDVDZRUOGFODVVIDFLOLW\´*RYHUQRU&KDUOLH&ULVWVDLGLQKLVPHVVDJH³,¶PFRQ¿GHQWDWWKHHQGRIWKH
GD\ZKHQHYHU\IDFWRUKDVEHHQFRQVLGHUHG\RX¶OOFRPHWR)ORULGDDQG7DPSD%D\´
-­ New York Times
“This Convention is a fantastic economic development opportunity and a great source of pride for our local Tampa Bay community,” Jones said in a statement. “The Host Committee has worked diligently with Democrats, Repubicans, and Independents for the last three years to showcase our vibrant and diverse community.”
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Hosting a Presidential Nominating Convention opens the door for more visiting media than any other nonsporting event in the world. More media visited the Tampa Bay region for the Republican 1DWLRQDO&RQYHQWLRQWKDQIRUWKH1)/¶V
Super Bowl held in Tampa in 2009. Only the Olympic Games draw a larger media presence.
19
IMPACT REPORT
IMPACT REPORT
20