ALFA 2012 Exhibitor Prospectus

ALFA 2012 Exhibitor Prospectus
ALFA 2012 Conference & Expo
May 16 – 18, 2012
Gaylord Texan Resort & Convention Center | Grapevine, Texas
Expo Dates: May 16, 12:00 pm – 3:30 pm & May 17, 10:30 am – 1:00 pm
ABOUT ALFA
ALFA is the leading voice for professionally managed senior living communities and the seniors and families they
serve. Since 1990, ALFA programs have promoted business excellence through education, research, publications,
professional networking and online tools designed to foster innovation and entrepreneurialism in the field of senior
living. The annual ALFA Conference & Expo is one of many ways ALFA serves the senior living business.
WHO ARE ALFA MEMBERS?
Companies that operate professionally-managed, resident-centered senior living communities join ALFA to collectively
promote and protect the resident-centered philosophy of senior living and other common interests. Executives from
national, regional and local operators of communities participate in ALFA.
ALFA CONFERENCE & EXPO ATTENDEE PROFILE
The ALFA Conference & Expo puts your products and services in front of influential and responsive decision makers
who are actively looking for new and better solutions for their organizations. About 2,000 people attend the annual ALFA
Conference & Expo.
PROVIDER Executive MIX
TYPE OF OPERATIONS REPRESENTED
2% Skilled Nursing
15% Regional
60% Corporate
48% Assisted Living
including those with
Memory Care
21% Independent Living
Communities of combination
of IL and other services
25% Community
29% Continuing Care
Retirement Communities
DID YOU KNOW?
1
92% of attendees surveyed said they were satisfied or extremely satisfied with the Expo
ALFA 2012 Conference & Expo
living communities offer. On average, occupancy
SENIOR LIVING IS THE MARKET TO SERVE
rates in senior living communities are in the high 80’s
Senior living companies provide housing, services and
and continue to improve. Expect occupancy growth
care to seniors, generally over the age of 75 in
to accelerate due to greater demand and slowed new
community-based settings.
supply.
• About 10,000 of these communities offer
independent living, assisted living and/or
Greater demand with fewer units available is spurring
memory care.
growth in new construction and investment in existing
• The 10 largest independent living providers make-up properties. It is estimated that almost 71 percent of
senior living properties today are more than 10 years
only 26 percent of the market share.
• The 10 largest providers of assisted living make up
only 25 percent of the market share. Senior living is a highly fragmented market.
old; 35 percent are more than 20 years old. Senior
living companies are investing in long term infrastructure
as well as daily needs that further differentiate their
communities from the many other options available.
Senior living is growing despite the economy. There are
Investing in the ALFA Conference & Expo is an
more seniors. They are living longer lives. While
efficient way to get in front of more decision-makers
healthier, many require the services and support senior
and influencers at one time.
*NIC Investment Guide 2010
*The State of Senior Housing 2010
EXECUTIVE LEVEL
SIZE OF COMPANIES
1% Community
Manager
20% C Suite
36% 1-10 communities
34% 26+
communities
27% Executive Director/Administrator
52% SVP/VP/Regional Director
30% 11-26 communities
Learn more at www.alfa.org/conference or contact Scott Narug at (312) 673-5974 | snarug@alfa.org
2
Demonstrate.
ALFA members are looking for the
following products and services to
create innovative business solutions:
Don’t just talk about your products, services and
• Accreditation
solutions, showcase them. The ALFA 2012 Conference
• Architectural Services/Construction
EXHIBIT AT THE ALFA 2012 CONFERENCE & EXPO
& Expo offers six
hours of dedicated time to
demonstrate features, benefits and value to the executive
decision-makers you want to influence.
• Asset Management
• Bedding/Linens/Laundry
• Building Maintenance
Collaborate.
• Dining Services
Understand the issues keeping senior living executives
• Executive Search
up at night, and discover
• Furniture/Fixtures/Equipment/Signage
ways to leverage your
solutions to solve their concerns.
• Group Purchasing
• Identification Systems
Network.
Senior living executives don’t make purchasing
decisions overnight. Decisions come with cultivated
• Insurance
• Interior Design
business relationships and understood needs. The ALFA
• IT/Hardware and Software
Expo offers both access, and an efficient way to build
• Pharmacy Services
new relationships and nurture existing ones.
• Publications
• Rehabilitation/Therapy/Staffing Services
Impact.
Make a big impact at the ALFA 2012 Conference & Expo.
The expo floor is an energetic place to see
and be
seen. Get noticed, and a new business deal could be just
the beginning.
• Resident and Personal Care Products
• Resident Monitoring/Call Systems
• Safety/Disaster Planning/Restoration
• Sales/Marketing/Referral
• Senior Living Providers
Learn.
• Training and Education
Understand what interests senior living executives today,
• Transportation
and see
• TV/Telephone/Wireless Systems
what the competition is doing, too.
The ALFA 2012 Conference & Expo is informational and
educational for participants and exhibitors alike.
3
ALFA 2012 Conference & Expo
ALFA Welcomes First-Time Exhibitors
ALFA presents a wide range of benefits for first-time exhibitors. Consider participation in the first-time exhibitor
pavilion for extra impact and exposure all aimed at increasing awareness and maximizing the return-on-investment for
new exhibitors. Test the senior living sector here at the ALFA Expo, before making more substantial investments into
this sector.
You’ll be in Good Company.
Past exhibitors include:
360training.com
Connected Living
HomeFree, Inc.
Parental Health, LLC
SouthWood Corporation
A Closer Look
Construction Specialties / Eldercare Interiors
HPSI Purchasing Services
Partners Pharmacy
Space Tables, Inc.
A Place for Mom
Cornell Communications, Inc.
HydroWorx International, Inc.
Patcraft
SpectiCast
A.G.E. - Insurance
Corohealth
Igea Care Solutions
Penner Manufacturing
Standard Register Healthcare Business Unit
A.L. Wizard
Corporate Imaging Concepts, Inc.
Illustratus
Pharmacy Direct Connect
Standard Textile Co., Inc.
A’viands Food & Services Management
Covidien
Innovatix, LLC
PharMerica
Stanley Healthcare Solutions
Accelerated Care Plus
Creative Sign Designs
Intellicare Network, LLC
Philadelphia Insurance Companies
Starcraft Bus Sales
Accutech
Crypton Fabrics
Intelligent InSites
Philips Senior Living
StarTrans Bus
ACT - Advance Catastrophe Technologies, Inc.
CYMA Systems Inc.
Interim HealthCare
Physio-Control, Inc.
Status Solutions
ActiveForever.com
Dakim, Inc.
INTRAcare
Pi Fine Art
Stryker Medical
Adjust-A-Sink by Accessible Systems LLC
DalTile
Islandaire
PolicyOptions
Summit Builders Construction Company
Advanced Wireless Communications
Design Purchase Link
It’s Never 2 Late
Poly Concepts LLC
SunDance Rehabilitation
Aegis Therapies
DignifieDesigns
JobApp Network
Prime Care Technologies, Inc.
Supa Doors
AESOP - Automated Workplace Scheduling
Direct Supply, Inc.
Kaba Multihousing and Institutional
Primo Solutions, LLC
SurfaceWorks
After 55 Housing & Resource Guide
Directions In Design, Inc.
KBM Group
Procter & Gamble
Sushoo- EMR / Clinical Solutions
AG Architecture, Inc.
Distribution Market Advantage - DMA
Keiser Corp
Professional Care Providers Insurance Network
Sysco Corporation
AgingCare.com
Dolan Hospitality
Kenyon International, Inc.
ProMatura Group
Tandus Flooring
Aleydis Centers LLC
Dudson USA Inc.
KnowledgeBase Marketing
ProTeam
Tektone Sound & Signal
All Senior Homes.com
Ecolab Inc.
Kronos Incorporated
Protect-Alert Emergency Response Systems
Tel-Tron Technologies
Allegiance, Inc.
Edwards Construction Services Inc.
Kwalu, LLC
Purchasing Solutions LLC
The CBORD Group, Inc.
Allen & O’Hara, Inc
EGA - PC Architects
Lansdale Group
Reality Check Mystery Shoppers
The Comphy Co.
ALMSA, Inc.
Elder Resource Benefits Consulting
Lantz-Boggio Architects
RealPage Senior Living
The Douglas Company
Alzheimer’s Foundation of America
ElderCarelink
Laser Services
Realview TV
The Weitz Company
Amerestate
Elderlife Financial Services, LLC
Lexmark Carpet Mills, Inc.
RediLearning
Thoma-Holec Design
American Data
ElderMark Software & Emar
LG Electronics USA, Inc.
RehabCare Group, Inc.
Thomco
American Health Care Supply Co.
ElDorado National
Life Care Funding Group
Resource Systems
TimeLox
American Medical Alert Corp. (AMAC)
Elkay
Life Connect
Response Care Inc
TMP Worldwide
American Quality Foods
EmFinders
LifeTrail by Playworld Systems Inc.
RetirementHomes.com
Touchtown Inc.
Americo Inc.
Empire Today
Linked Senior
Retiring By Design
Transitions Industries, LLC
AmerisourceBergen
Epicor Software Corp.
Little Busy Bodies, Inc. - Saline Soothers
Reward Wall Systems
Trans-West Network Solutions
AOD Software
Esco Technologies, LLC
Long Range Systems, Inc.
RF Technologies, Inc.
Turtle Top
APPI Energy
Event Management Systems (EMS) Software
Long Term Living
Right Click Software
U.S. Department of Veteran’s Affairs
Arboc Mobility, LLc
Extended Care Pro
LTC Solutions
Rowland Companies
U.S. EPA Energy Star
ArjoHuntleigh
Extended Care Professional
LUA
Rx Care Assurance
Uniguest
ARXX Corporation
FARROW Commercial
M&N International
S&D Coffee Inc.
Uni-Ter: Lewis & Clark LTC RRG, Inc.
Assisted Living Source
ff&e Specialty Group, Inc.
Madison Specs
SafeDose Pharmacy
Upstairs Solutions
Atlas Business Solutions
Findaway World
Mangar USA
Sage Age Strategies
VCPI
Aufderworld Corporation
Fireman’s Fund Insurance Company
Mannington Commercial,
Sales Simplicity Software
Veracity Payment Solutions
Avalon Technologies
First Choice Research Screening, Inc.
MasterCare Patient Equipment, Inc.
Salon PS LLC
Veterans Financial, Inc.
Beazley Group
First Quality Products Inc.
Masterpiece Living, LLC
SATECH, Inc.
Vexillate, LLC
BenchSmith, LLC
First Wave Products
Mature Living Choices / Senior Living Choices
SCA Personal Care
Vigil Health Solutions, Inc.
Benefits Technologies
Flexsteel Senior Living
MDI Achieve
ScentAir
Vigilan, Inc.
Best Bus Sales
Forest Pharmaceuticals
Measure Consumer Perspectives
Schindler Elevator
Vigorous Mind
Bild & Company
Fortis Executive Search, Inc.
MedTech Risk Management Inc.
SCS Flooring Systems
Virtual Care, Inc.
BlueStep Systems, LLC
Fortney & Weygandt, Inc.
Medtelligent Inc.
SDS Medical Supply, LLC
Vitals Software
BNN Smart Building
Fox Rehabilitation
Memory Training Centers of America
Secure Care Products, Inc.
Vitas Innovative Hospice Care
Bozzuto Construction Company
Fran’s Wicker, Teakwood, and Cast Aluminum
Merck & Co, Inc.
Senior Care Pharmacy
Wade Ceramics LTD
Briggs Medical Service Company
Friedrich Air Conditioning Company
MicroFridge
Senior Entertainment Enterprises, Inc.
Walgreens
Bulk TV & Internet
G4S Wackenhut
Midwest Transit Equipment
Senior Living Guide / Fairfax Publishing Co.
Watson Pharma Inc.
C/S Eldercare Interiors
G5 Marketing
Milliken Contract
Senior Living University
WellAWARE Systems
Care Alternatives Hospice
Genesis Rehabilitation Services
Mosaic Design Studio
Senior Risk, LLC
Willis
Care and Compliance Group, Inc.
Gentiva Health Services
Mountain Land Rehabilitation
Senior TV
Care.com
Gordon Food Service
Move-N Software Inc.
SeniorHomes.com
Care2Learn.com, Inc.
Goshen Coach
My InnerView
SeniorHousingNet, part of Move.com
CareConnect by Esco Technologies, LLC
Guardian Systems, Inc.
MyWay Village Inc.
Seniority, Inc.
CareWear Fashions, LLC
GuideOne Insurance
Nasco
SeniorLiving.Net
CARF International
Hamilton CapTel
NCRI - National Catastrophe Restoration Inc.
Seniors for Living
Caring Inc.
Hamilton Insurance Agency
Nestle Professional Vitality
Serta International
Catalyst Healthcare
HD Supply
New Lifestyles, Inc.
ServiceTrac
Cawley Company
Healthcare Services Group, Inc.
Novartis Pharmaceuticals Corporation
Shannon Sales, Inc. - Specialty Floors
Centers for Medicare & Medicaid Services
Healthcare Signs, Inc.
NRG PTAC’s Inc.
Sharps Compliance, Inc.
Ceres Purchasing Solutions
HealthMEDX, Inc.
Nuconsteel
Shaw Contract Group
Cerner Corporation
Hekman Contract
Omnicare Long Term Care Group
Sherwin-Williams
CFC Underwriting
Heritage MedCall
OnShift
Shoes for Crews, LLC
CISCOR
Hirsch Wolf Division of HUB International NE
Osborn Visual Solutions
Silent Knight by Honeywell
Coastal Reconstruction Group
Hobart
PalatiumCare LLC
Silverchair Learning Systems
CogniFit Inc.
Holsag Canada
PALs Software
SNAPforSeniors, Inc.
Colonial Life
Home Instead Senior Care
Pam’s Pretty Parlors
Sodexo
Windsor
Winter Park Construction
®
Yardi Systems, Inc.
ZOLL Medical Corporation
Learn more at www.alfa.org/conference or contact Scott Narug at (312) 673-5974 | snarug@alfa.org
4
The ALFA Conference & Expo Experience – Incredible Value for Your Marketing Dollars
ALFA continues to evolve the Expo experience based on exhibitor and attendee input. The benefits below are just the
start of what your company will enjoy by exhibiting at the ALFA 2012 Conference & Expo.
Dedicated Hours. Six dedicated hours of expo time
Complimentary Conference Registrations.
are strategically placed in the conference schedule to
Each 10 x 10 booth receives two full conference
encourage maximum attendee participation.
registrations plus four exhibit staff registrations
included with the price of the exhibit booth.
Special Attendee Draws. Thanks to ALFA
Conference & Expo sponsors, ALFA creates a
Lunch Included! All registered full conference
social and purposeful environment that helps draw
exhibitor registrants will enjoy lunch at the Lunch &
high attendance at the Expo.
Senior Living Executive Exhibitor Preview Listing.
Registered exhibitors as of mid-January will enjoy a
complimentary listing in the March/April issue of
Senior Living Executive magazine Exhibitor Preview.
Also, exhibitors receive a listing in the ALFA 2012
Conference & Expo Program.
Learn at the Expo.
Chairman’s Networking Reception. This is the
event to connect with others in a social and relaxed
environment. Enjoy a cocktail and hors d’ouevres.
All attendees and registered exhibitor staff are
invited to attend.
Add-on Expo Option
ALFA 2012 Conference & Expo Web Site. Each
company participating in the Expo as an exhibitor
receives a listing on the ALFA 2012 Conference &
Expo Learning Pavilion | $1,500
Expo Web site. Also, enjoy a link from your listing on
Maximize your exposure at the expo by purchasing
the virtual expo floor to your company Web site.
30 minutes of dedicated time to share industry
knowledge and/or present solutions to industry
Expo Best Practice Webinars. Back by popular
challenges your company offers to senior living
demand, expo marketing experts will offer insights
companies.
into how to effectively prepare to gain more
value out of your Expo investment through a series of
Webinars prior to the ALFA 2012 Conference & Expo.
5
ALFA 2012 Conference & Expo
ALFA ALLIED members receive a special rate on exhibit
TIMELINE
booths. As a special thank you, ALFA is offering
On Going
• Completed Application and 65% deposit due
members the 2011 standard booth rate for 2012.
• Confirmation letter with additional forms mailed
upon assignment
October 2011
L o c a t e a n d B o o k y o u r B o o t h S p a c e To d a y
• ALFA 2012 allied membership enrollment
and renewal begins
Exhibit Booth Pricing*
December 2011
Member Rate
Non-Member Rate
10' x 10' Booth Space
$2,250 ($22.50 per sq. ft.)
$3,600 ($36.00 per sq. ft.)
• Online Conference and Room Block
Corner upgrade (corner fees do
not apply to island booths)
$400
$400
• Online Exhibitors Resources Web Page
• Exhibitor Service Manual sent to exhibitors
Registration available
Available on Conference Web site
January 13, 2012
• Completed Application and Full payment due
Standard booth purchase includes:
• SLE Exhibitor Preview and Conference Program
• Pipe, drape and booth identification sign
March 1, 2012
• General exhibit hall cleaning and complimentary pre-show carpet vacuuming
• ALFA 2012 membership applications and
• Floor decal with booth number
renewals due in order to receive ALFA member
booth rate
• Pre and Post show attendee mailing lists (limited to opt-in data only)
• Learning Pavilion Registration Due
• All the benefits on page 4
*Member rates are extended to companies who are ALFA 2012 members as of March 1, 2012. The
minimum price for a booth is based on a 10 x 10 standard booth. Additional square footage may be
added in 100 foot increments at $22.50 per square foot for both members and $36.00 for non-members.
ALFA 2012 Membership enrollment and renewal begins October 2011.
April 2012
• Hotel online room block registration closes
May 1, 2012
• Exhibitor staff registration due
Tuesday, May 15, 2012
Exhibitor Move-in and Set up
8:00am – 6:00pm
ALFA 2012 CONFERENCE & EXPO Visibility PACKAGE | $1,500
Wednesday, May 16, 2012
Make a bigger impact at the conference and enjoy greater value by purchasing a visibility
packaged designed to enhance your company’s presence at the Expo. This valuable package,
12:00pm – 3:30pm
Chairman’s Networking Reception
6:30 – 8:00pm
available only to exhibitors, includes:
• Senior Living Executive Preview Premium Listing. Every exhibitor gets a basic listing.
Rise above them with a premium listing in the March/April issue of Senior Living Executive
magazine and its 23,000 readers. Premium listings include a company logo, description,
Thursday, May 17, 2012
Expo Open
10:30am – 1:00pm
Exhibitor Move-out
1:15pm – 5:00pm
email address and web address.
• Enhanced Web Site Listing. Let visitors to the ALFA 2012 Conference & Expo web site ALFA Conference & Expo Sales Contacts
Scott Narug | | (312) 673-5974 | snarug@alfa.org
see your logo and access brochures, webinars, and other multimedia.
• Expo Visibility. Supplement your expo booth with a 38” x 88” sign featuring your
Expo Open with Lunch
Steve Rabeor | (312) 673-5883 | srabeor@alfa.org
promotional graphic.
• Expo Entry Visibility. Your company logo is presented at the entry way of the Expo reminding participants where they should visit first.
Learn more at www.alfa.org/conference or contact Scott Narug at (312) 673-5974 | snarug@alfa.org
6
Maximize Your Reach.
Customize Your Approach.
Consider ALFA’s unique
sponsorship options to match
your objectives.
Increase Booth Traffic, Introduce New
Products and Services and Enhance
Brand Recognition.
Raise company brand recognition,
increase visibility, and strengthen your
valuable customer relationships with ALFA’s
many marketing opportunities. No matter
what your objectives, the overall goal
remains the same – build company sales!
ALFA will work with you to create a package
that fits your specific needs, markets, and
messages. Opportunities are limited and
assigned on a first-come, first-served basis.
Several tiers of sponsorship will be
offered ranging from $5,000 to $40,000.
See the ALFA 2012 Conference & Expo
sponsorship prospectus later this year.
Advertising.
Promote your organization, products and
services all year long. ALFA’s gold mine of
high-profile print and digital media improve
both reach and frequency of your marketing.
Details at www.alfa.org/mediaplanner.
Membership.
Not an ALFA Allied Member? Enjoy the
RESERVE YOUR SPACE TODAY!
benefits ALFA allied membership offers.
Membership is an investment in senior
living, and as a result an investment in your
Scott Narug | (312) 673-5974 | snarug@alfa.org
Steve Rabeor | (312) 673-5883 | srabeor@alfa.org
www.alfa.org
organization’s future, too. Details at
www.alfa.org/membership.