FX Networks relied upon the TCS On

d i g i t a l
c o n v e r g e n c e
m a r k e t i n g
Case Study:
FX Networks Comic-Con San Diego
FX Networks relied upon the TCS On-Location mobile web app to promote their
presence at the 2015 San Diego Comic-Con. The app provided information on
multiple on-site show themed activations.
Through the app, guests were able to register and receive digital tickets to activations for The Strain,
American Horror Story: Hotel and The Bastard Executioner which had an 18+ age restriction for
participation. Registration also entered users into an American Horror Story: Hotel sweepstakes.
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