ICEHOTEL Press Information_An Overview_final.pptx

About us
ICEHOTEL is an art project and the world’s first and
largest hotel built of snow and ice. The exclusive
material, Torne River ice; and a dedication to only
working with original art is what makes ICEHOTEL
unique. The business was founded in 1989 and
works to develop unique and inspiring experiences
within art, nature, travel and gastronomy. The hotel
and the offices are located 200 km north of the
Arctic Circle, in the remote village called Jukkasjärvi,
northern Sweden.
ICEHOTEL works with producing, refining and
retailing experiences. The travel related experiences
on-site in Jukkasjärvi, but the business also works
with refining natural ice, art and design products and
services for export. It is a rather small company,
with only some 65 year-round staff, and it is
believed that thanks to this, ICEHOTEL has been
able to maintain its entrepreneurial flair.
ICEHOTEL
The hotel is open for winter visits from December to
April, and for summer visitors between June and
August. Facilities include warm and cold
accommodation, two restaurants and three bars
(including the original ICEBAR BY ICEHOTEL
Jukkasjärvi), conference spaces and several secluded
wilderness camps, only accessible by dog sled or
snowmobile in winter and boat in the summer. The
bulk of visitors come to experience the hotel, the
northern lights and the Arctic wilderness in winter,
when the hotel hosts some 50 000 visitors from
some 80 different countries all over the world.
Photo: Paulina Holmgren ONE WITH THE RIVER
ICEHOTEL has a unique relationship to its location
on the bank of Torne River. The Torne originates
from the glaciers in the north and the great lake
Torneträsk. It is one of Sweden's largest bodies of
freshwater and one of the last unexploited rivers left
in Europe. The ice in Torne is unique of its kind thanks to it being free of pollutants, and a gentle but
steady pace of the stream, the ice that you find just
off the bank by ICEHOTEL is as clear as crystal.
Each block has a unique history and texture something that can never be found in artificially
produced ice. ICEHOTEL is built using only natural
ice from Torne River, and when it melts under the
intense spring sun, the water returns to the river.
ART, NATURE & FOOD
ICE DESIGN, EVENTS & PRODUCTS
ICEHOTEL Creative Experience works with refining
and handling ice. Since its very beginnings,
ICEHOTEL has explored art with natural materials mostly using ice and snow, but also wood and
magnetite. What is special with ice and snow is that
it makes ephemeral art - installations that exist only
for a moment and then disappear or change shape.
ICEHOTEL is reincarnated in a new guise every
winter and then melts away in spring. The hotel itself
is the business’ largest design project but
installations and projects commissioned by external
clients are an important part of business, too.
The team has a long experience of innovation and
design; and working with ice and ephemeral art.
Recent projects include new ice bar interiors at the
permanent ice bars in Stockholm and London, and
ice installations at Milan Design Week; for BMW in
South Africa, Chanel and other global brands.