93 - Airpush

global seller trust index
Introducing the industry’s
first mobile app seller trust index
sep 2015
powered by
pixalate media rating terminal
introducing msti
The industry’s first objective
and unbiased assesment of supply quality
INTRODUCING MSTI
INDICES
GSTI
ABOUT
mobile app advertising is broken
HOWEVER
38%
52%
23%
70%
50%
THE QUALITY RATINGS STANDARD
FOR PROGRAMMATIC ADVERTISING
OF THESE IMPRESSIONS
are fraudulent
OF THESE IMPRESSIONS
originate at Data Centers
OF THESE IMPRESSIONS
are from invalid apps
OF INVENTORY
have no hyper-location data
OF INVENTORY
have missing device id
COPYRIGHT © 2015 PIXALATE
3
INTRODUCING MSTI
introducing Msti
general invalid traffic (givt)
INDICES
GSTI
ABOUT
Sellers included in the MSTI were
ranked based on the following criteria:
location
General Invalid Traffic as defined by the
Media Rating Council (MRC) guidelines such
as data-center traffic, bots and spiders
masquerading as legitimate users.
sophisticated invalid traffic (sivt)
Availability and precision of location data.
A seller with accurate location information
for most impressions will score high on this
scale.
transparency
Sophisticated Invalid Traffic as defined
by the (MRC) guidelines such as hijacked
devices, URL spoofing or falsely represented
impressions.
Availability of device and user information,
for instance a seller with high percentage of
device identifier will score high on this scale.
REACH
Number of unique users available on a seller’s platform.
THE QUALITY RATINGS STANDARD
FOR PROGRAMMATIC ADVERTISING
COPYRIGHT © 2015 PIXALATE
4
INTRODUCING MSTI
INDICES
GSTI
ABOUT
MSTI INDEX | 1-10
Seller rankings
Final Score
GIVT Score
SIVT Score
Transparency
Score
Location
score
Reach
Score
1
Amobee
93
97
94
94
99
77
2
Rubicon Project
88
89
85
91
93
91
3
Big Mobile Group
86
99
85
82
70
85
4
Millennial Media Exchange
86
95
85
96
74
94
5
OpenX
86
79
91
89
94
88
6
Airpush
86
84
89
90
88
72
7
Marketplace
85
84
92
89
70
85
8
Google AdExchange
85
87
82
94
72
95
9
Nexage Inc.
84
90
84
78
87
93
10
InMobi
84
83
72
91
90
74
THE QUALITY RATINGS STANDARD
FOR PROGRAMMATIC ADVERTISING
COPYRIGHT © 2015 PIXALATE
5
INTRODUCING MSTI
INDICES
GSTI
ABOUT
MSTI INDEX | 10-20
Seller rankings
Final Score
GIVT Score
SIVT Score
Transparency
Score
Location
core
Reach
Score
11
AdMarvel
83
84
84
79
93
93
12
PubMatic
82
65
90
95
91
93
13
Gamut
81
80
93
72
70
77
14
Fairfax Digital
81
99
99
50
70
82
15
DMG Mobile
81
75
99
73
70
70
16
Conversant, Inc
81
99
91
57
70
73
17
SpotX
79
96
94
50
70
72
18
Smart AdServer
79
70
87
85
76
77
19
Microsoft Ad Exchange
79
79
70
80
70
86
20
AerServ LLC
79
69
82
79
97
67
THE QUALITY RATINGS STANDARD
FOR PROGRAMMATIC ADVERTISING
COPYRIGHT © 2015 PIXALATE
6
global seller trust index
INDICES
GSTI
INTRODUCING MSTI
ABOUT
GSTI INDEX | 1-10
Seller rankings
Final Score
viewability
score
fraud
score
engagement
Score
masking
score
network
score
inventory
score
malware
score
1
Open X
93
75
A
95
A
88
A
97
A
90
A
95
A
96
C
2
Rubicon Project
92
81
A
93
A
89
A
95
A
87
A
95
A
98
B
3
Google AdExchange
92
94
A
95
A
37
B
97
A
99
A
95
A
95
C
4
Centro Media, Inc.
88
79
A
89
A
90
A
98
A
69
A
92
A
99
A
5
LinkedIn Corporation
87
87
A
88
A
56
B
98
A
71
A
98
A
99
A
6
Digital Throttle
85
80
A
93
A
93
A
84
B
59
A
92
A
99
A
7
Sovrn
84
62
B
92
A
85
A
99
A
66
A
79
A
99
A
8
The Blogger Network
84
87
A
96
A
66
B
97
A
60
A
82
A
98
B
9
Pulsepoint, Inc.
82
65
B
92
A
63
B
81
B
86
A
70
A
96
C
10
Gourmet Ads Pty Limited
82
94
A
94
A
87
A
98
A
74
A
84
A
61
D
THE QUALITY RATINGS STANDARD
FOR PROGRAMMATIC ADVERTISING
COPYRIGHT © 2015 PIXALATE
8
INDICES
GSTI
INTRODUCING MSTI
ABOUT
GSTI INDEX | 11-20
Seller rankings
Final Score
viewability
score
fraud
score
engagement
Score
masking
score
network
score
inventory
score
malware
score
11
1
Say Media, Inc.
82
76
A
90
A
86
A
90
A
51
B
83
A
99
A
12
2
Collective Exchange
81
85
A
91
A
48
B
94
A
59
A
80
A
99
A
13
3
Sonobi - Premium
81
83
A
87
A
64
B
91
A
55
A
85
A
99
A
14
4
Marketplace
81
79
A
76
B
85
A
96
A
81
A
72
A
80
C
15
5
Q1Media Inc.
81
69
B
77
B
51
B
95
A
85
A
76
A
90
C
16
6
Social Reality Inc.
81
68
B
86
A
62
B
93
A
74
A
69
A
97
C
17
7
Index Exchange Inc
81
48
C
94
A
80
A
95
A
55
A
82
A
99
A
18
8
VertaMedia LLC
81
89
A
79
B
92
A
97
A
63
A
59
A
97
C
19
9
bRealTime (select)
79
77
A
91
A
56
B
94
A
69
A
51
A
99
A
20
10
Yellowhammer Media Group
79
62
B
92
A
54
B
96
A
69
A
55
A
99
A
THE QUALITY RATINGS STANDARD
FOR PROGRAMMATIC ADVERTISING
COPYRIGHT © 2015 PIXALATE
9
INTRODUCING MSTI
GSTI
INDICES
ABOUT
gsti glossary
inventory score
Inventory score is determined by the amount of legitimate inventory sources, masking and
price.
fraud score
Fraud score is the measure of fake/forged impressions hidden from users or generated by
botnets (human traffic vs. bot traffic).
viewability score
Viewability score is the measure of impressions classified as viewable per the Media Rating
Council (MRC) defined standard.
engagement score
masking score
malware score
Engagement score is evaluated based on user interaction (i.e. time spent on page mouse
hover time and clicks).
Masking score is based on the amount of programmatic inventory misrepresented as a
different domain.
Malware score is based on the number of seller impressions that deposit malware or are
generated by malware-infected PCs. This measure is based on: 1) ads served on infected
user machines; 2) ads served on domains depositing malware; and 3) security ratings of ad
server domains owned and operated by sellers.
ALL METRICS ARE NORMALIZED TO A RANGE FROM 0 TO 99 WHERE THE HIGHER SCORE INDICATES BETTER QUALITY AND THE LEAST RISK.
THE QUALITY RATINGS STANDARD
FOR PROGRAMMATIC ADVERTISING
COPYRIGHT © 2015 PIXALATE
10
indices
INTRODUCING MSTI
INDICES
GSTI
ABOUT
indices by category | ARTS
SELLER NAME
RANK
FINAL
SCORE
FINAL
GRADE
VIEWABILITY
SCORE
VIEWABILITY
GRADE
FRAUD SCORE
FRAUD GRADE
ENGAGMENET
SCORE
ENGAGEMENT
GRADE
MASKING
SCORE
MASKING
GRADE
NETWORK
SCORE
NETWORK
GRADE
INVENTORY
SCORE
INVENTORY
GRADE
MALWARE
SCORE
MALWARE
GRADE
1
OpenX
94
A
77
B
97
A
93
A
96
C
91
A
97
A
96
C
2
District M
93
A
92
A
96
B
79
A
99
A
86
A
95
A
98
B
3
Rubicon
93
A
79
B
93
C
93
A
93
C
90
A
96
A
98
B
4
Google AdExchange
92
A
97
A
96
B
33
B
98
A
99
A
97
A
95
C
5
Collective Exchange
88
A
93
A
99
A
94
A
99
A
67
A
76
B
99
A
6
PulsePoint, Inc.
87
A
60
C
94
B
66
A
95
C
88
A
82
A
96
C
7
Chitika, Inc.
85
A
47
C
99
A
85
A
99
A
55
B
99
A
99
A
8
Improve Digital
84
A
85
B
99
A
91
A
96
C
48
B
83
A
99
A
9
Vibrant Media Inc.
84
A
99
A
99
A
6
D
99
A
63
A
96
A
99
A
10
Centro Media, Inc.
84
A
63
C
92
C
98
A
99
A
44
C
99
A
99
A
THE QUALITY RATINGS STANDARD
FOR PROGRAMMATIC ADVERTISING
COPYRIGHT © 2015 PIXALATE
12
INTRODUCING MSTI
INDICES
GSTI
ABOUT
indices by catagory | automotive
SELLER NAME
RANK
FINAL
SCORE
FINAL
GRADE
VIEWABILITY
SCORE
VIEWABILITY
GRADE
FRAUD SCORE
FRAUD GRADE
ENGAGMENET
SCORE
ENGAGEMENT
GRADE
MASKING
SCORE
MASKING
GRADE
NETWORK
SCORE
NETWORK
GRADE
INVENTORY
SCORE
INVENTORY
GRADE
MALWARE
SCORE
MALWARE
GRADE
1
Google AdExchange
93
A
96
A
96
A
48
B
96
C
99
A
98
A
95
C
2
Rubicon
93
A
84
A
97
A
96
A
96
C
88
A
87
B
98
B
3
Digital Throttle
92
A
79
A
99
A
95
A
99
A
75
A
99
A
99
A
4
OpenX
92
A
69
A
97
A
89
A
95
C
87
A
98
A
96
C
5
Say Media, Inc.
91
A
85
A
96
A
97
A
99
A
71
A
92
A
99
A
6
bRealTime (select)
91
A
84
A
99
A
99
A
99
A
64
A
97
A
99
A
7
AOL Marketplace
86
A
71
A
83
C
96
A
99
A
82
A
92
A
80
C
8
Media.Net Ltd
85
A
99
A
94
B
59
B
99
A
59
B
86
B
99
A
9
District M
85
A
99
A
95
A
83
A
99
A
67
A
62
B
98
B
10
PulsePoint, Inc.
85
A
50
B
97
A
91
A
97
B
81
A
64
B
96
C
THE QUALITY RATINGS STANDARD
FOR PROGRAMMATIC ADVERTISING
COPYRIGHT © 2015 PIXALATE
13
INTRODUCING MSTI
INDICES
GSTI
ABOUT
indices by catagory | business
SELLER NAME
RANK
FINAL
SCORE
FINAL
GRADE
VIEWABILITY
SCORE
VIEWABILITY
GRADE
FRAUD SCORE
FRAUD GRADE
ENGAGMENET
SCORE
ENGAGEMENT
GRADE
MASKING
SCORE
MASKING
GRADE
NETWORK
SCORE
NETWORK
GRADE
INVENTORY
SCORE
INVENTORY
GRADE
MALWARE
SCORE
MALWARE
GRADE
1
LinkedIn Corporation
93
A
97
A
98
A
89
A
99
A
76
A
99
A
99
A
2
Google AdExchange
93
A
97
A
96
A
42
C
97
A
99
A
99
A
95
C
3
Rubicon
92
A
79
A
94
A
88
A
94
B
84
A
99
A
98
B
4
OpenX
90
A
71
A
95
A
80
A
95
B
81
A
99
A
96
C
5
AOL Marketplace
86
A
85
A
85
C
86
A
98
A
78
A
97
A
80
C
6
District M
86
A
87
A
99
A
83
A
99
A
63
B
75
B
98
B
7
Social Game Media LLC
84
A
95
A
87
B
83
A
99
A
60
B
75
B
99
A
8
Xaxis - US Marketplace
84
A
99
A
99
A
53
B
99
A
57
B
79
B
99
A
9
Centro Media, Inc.
83
A
73
A
83
C
99
A
99
A
42
D
99
A
99
A
10
Index Exchange Inc
82
A
60
B
93
A
91
A
94
B
52
C
82
A
99
A
THE QUALITY RATINGS STANDARD
FOR PROGRAMMATIC ADVERTISING
COPYRIGHT © 2015 PIXALATE
14
INTRODUCING MSTI
INDICES
GSTI
ABOUT
indices by catagory | education
SELLER NAME
RANK
FINAL
SCORE
FINAL
GRADE
VIEWABILITY
SCORE
VIEWABILITY
GRADE
FRAUD SCORE
FRAUD GRADE
ENGAGMENET
SCORE
ENGAGEMENT
GRADE
MASKING
SCORE
MASKING
GRADE
NETWORK
SCORE
NETWORK
GRADE
INVENTORY
SCORE
INVENTORY
GRADE
MALWARE
SCORE
MALWARE
GRADE
1
Google AdExchange
87
A
98
A
97
A
39
C
98
A
95
A
65
A
95
C
2
OpenX
87
A
75
A
95
A
87
A
97
B
78
A
71
A
96
C
3
Adtegrity
81
A
36
C
71
D
57
B
99
A
99
A
69
A
93
C
4
District M
81
A
75
A
90
B
81
A
99
A
61
B
61
A
98
B
5
PulsePoint, Inc.
81
A
44
C
93
A
84
A
92
C
73
A
64
A
96
C
6
Sovrn
80
A
61
B
93
A
95
A
99
A
52
C
60
B
99
A
7
Rubicon
79
A
76
A
94
A
85
A
94
C
72
A
33
B
98
B
8
Media.Net Ltd
79
A
90
A
99
A
53
B
99
A
50
C
61
A
99
A
9
Index Exchange Inc
79
A
59
B
94
A
89
A
96
B
52
C
60
B
99
A
10
Adtycoons
78
A
33
C
84
C
50
B
99
A
64
A
78
A
98
B
THE QUALITY RATINGS STANDARD
FOR PROGRAMMATIC ADVERTISING
COPYRIGHT © 2015 PIXALATE
15
INTRODUCING MSTI
INDICES
GSTI
ABOUT
indices by catagory | food
SELLER NAME
RANK
FINAL
SCORE
FINAL
GRADE
VIEWABILITY
SCORE
VIEWABILITY
GRADE
FRAUD SCORE
FRAUD GRADE
ENGAGMENET
SCORE
ENGAGEMENT
GRADE
MASKING
SCORE
MASKING
GRADE
NETWORK
SCORE
NETWORK
GRADE
INVENTORY
SCORE
INVENTORY
GRADE
MALWARE
SCORE
MALWARE
GRADE
1
Google AdExchange
92
A
97
A
97
A
33
C
96
C
98
A
96
A
95
C
2
Rubicon
91
A
77
A
95
A
94
A
91
C
82
A
96
A
98
B
3
OpenX
91
A
53
B
93
B
90
A
96
C
88
A
98
A
96
C
4
The Blogger Network
89
A
81
A
98
A
84
A
99
A
77
A
81
A
98
B
5
Gourmet Ads Pty Limited
88
A
94
A
96
A
98
A
99
A
99
A
86
A
61
D
6
AOL Marketplace
84
A
74
A
83
C
94
A
99
A
70
A
94
A
80
C
7
PulsePoint, Inc.
82
A
51
B
95
A
85
A
91
C
81
A
55
B
96
C
8
Index Exchange Inc
81
A
27
C
94
A
92
A
96
C
50
C
89
A
99
A
9
Zedo
81
A
46
B
97
A
87
A
95
C
49
C
81
A
99
A
10
Sovrn
80
A
41
C
97
A
90
A
99
A
63
A
57
B
99
A
THE QUALITY RATINGS STANDARD
FOR PROGRAMMATIC ADVERTISING
COPYRIGHT © 2015 PIXALATE
16
INTRODUCING MSTI
INDICES
GSTI
ABOUT
indices by catagory | Health
SELLER NAME
RANK
FINAL
SCORE
FINAL
GRADE
VIEWABILITY
SCORE
VIEWABILITY
GRADE
FRAUD SCORE
FRAUD GRADE
ENGAGMENET
SCORE
ENGAGEMENT
GRADE
MASKING
SCORE
MASKING
GRADE
NETWORK
SCORE
NETWORK
GRADE
INVENTORY
SCORE
INVENTORY
GRADE
MALWARE
SCORE
MALWARE
GRADE
1
LinkedIn Corporation
93
A
96
A
99
A
95
A
99
A
73
A
99
A
99
A
2
Google AdExchange
91
A
97
A
97
A
47
B
96
B
98
A
86
A
95
C
3
OpenX
89
A
72
A
99
A
71
A
91
C
78
A
99
A
96
C
4
Rubicon
87
A
77
A
97
A
88
A
73
D
74
A
98
A
98
B
5
PulsePoint, Inc.
86
A
48
B
95
A
89
A
98
A
78
A
80
B
96
C
6
Sovrn
85
A
64
B
96
A
77
A
99
A
59
C
94
A
99
A
7
Social Reality Inc.
80
A
61
B
95
A
70
A
95
B
64
B
61
B
97
C
8
Cox Digital Solutions LLC
79
A
65
B
87
C
62
B
98
A
70
A
63
B
92
C
9
Adtegrity
79
A
37
C
65
D
35
C
99
A
99
A
68
B
93
C
10
Q1Media Inc.
78
A
70
A
89
B
63
B
98
A
79
A
38
B
90
C
THE QUALITY RATINGS STANDARD
FOR PROGRAMMATIC ADVERTISING
COPYRIGHT © 2015 PIXALATE
17
INTRODUCING MSTI
INDICES
GSTI
ABOUT
indices by catagory | hobbies
SELLER NAME
RANK
FINAL
SCORE
FINAL
GRADE
VIEWABILITY
SCORE
VIEWABILITY
GRADE
FRAUD SCORE
FRAUD GRADE
ENGAGMENET
SCORE
ENGAGEMENT
GRADE
MASKING
SCORE
MASKING
GRADE
NETWORK
SCORE
NETWORK
GRADE
INVENTORY
SCORE
INVENTORY
GRADE
MALWARE
SCORE
MALWARE
GRADE
1
Rubicon
93
A
76
B
96
A
96
A
93
C
88
A
99
A
98
B
2
OpenX
93
A
69
B
95
B
95
A
96
C
90
A
98
A
96
C
3
Google AdExchange
92
A
96
A
96
A
47
B
95
C
99
A
94
A
95
C
4
Digital Throttle
92
A
90
A
99
A
97
A
99
A
67
A
99
A
99
A
5
Riot New Media Group
90
A
99
A
99
A
99
A
99
A
56
B
99
A
99
A
6
LinkedIn Corporation
90
A
96
A
99
A
80
A
99
A
66
A
97
A
99
A
7
Centro Media, Inc.
87
A
50
C
99
A
97
A
99
A
61
A
97
A
99
A
8
Collective Exchange
86
A
95
A
99
A
83
A
99
A
61
A
75
B
99
A
9
Sovrn
86
A
48
C
98
A
95
A
99
A
68
A
80
B
99
A
10
District M
86
A
82
A
98
A
74
A
99
A
70
A
74
B
98
B
THE QUALITY RATINGS STANDARD
FOR PROGRAMMATIC ADVERTISING
COPYRIGHT © 2015 PIXALATE
18
INTRODUCING MSTI
INDICES
GSTI
ABOUT
indices by catagory | news
SELLER NAME
RANK
FINAL
SCORE
FINAL
GRADE
VIEWABILITY
SCORE
VIEWABILITY
GRADE
FRAUD SCORE
FRAUD GRADE
ENGAGMENET
SCORE
ENGAGEMENT
GRADE
MASKING
SCORE
MASKING
GRADE
NETWORK
SCORE
NETWORK
GRADE
INVENTORY
SCORE
INVENTORY
GRADE
MALWARE
SCORE
MALWARE
GRADE
1
Rubicon
93
A
75
B
95
B
94
A
93
D
90
A
93
A
98
B
2
Google AdExchange
92
A
97
A
97
A
48
B
97
C
99
A
91
A
95
C
3
OpenX
92
A
75
B
96
B
91
A
96
C
95
A
83
A
96
C
4
Centro Media, Inc.
92
A
77
B
96
B
96
A
99
A
79
A
93
A
99
A
5
Riot New Media Group
91
A
99
A
99
A
99
A
99
A
60
A
99
A
99
A
6
LinkedIn Corporation
90
A
87
A
98
A
67
A
99
A
72
A
99
A
99
A
7
Collective Exchange
90
A
97
A
98
A
71
A
99
A
71
A
90
A
99
A
8
Microsoft Ad Exchange
88
A
99
A
99
A
63
A
99
A
56
B
99
A
99
A
9
Sonobi - Premium
87
A
92
A
99
A
55
B
99
A
60
A
96
A
99
A
10
Kiosked
86
A
85
B
96
B
57
A
99
A
63
A
93
A
99
A
THE QUALITY RATINGS STANDARD
FOR PROGRAMMATIC ADVERTISING
COPYRIGHT © 2015 PIXALATE
19
INTRODUCING MSTI
INDICES
GSTI
ABOUT
indices by catagory | sports
SELLER NAME
RANK
FINAL
SCORE
FINAL
GRADE
VIEWABILITY
SCORE
VIEWABILITY
GRADE
FRAUD SCORE
FRAUD GRADE
ENGAGMENET
SCORE
ENGAGEMENT
GRADE
MASKING
SCORE
MASKING
GRADE
NETWORK
SCORE
NETWORK
GRADE
INVENTORY
SCORE
INVENTORY
GRADE
MALWARE
SCORE
MALWARE
GRADE
1
Google AdExchange
93
A
97
A
99
A
43
C
97
A
99
A
98
A
95
C
2
OpenX
89
A
52
A
87
B
93
A
97
A
85
A
99
A
96
C
3
PulsePoint, Inc.
85
A
52
A
99
A
85
A
92
C
81
A
74
C
96
C
4
Adtegrity
85
A
44
B
77
C
74
B
98
A
90
A
88
B
93
C
5
bRealTime
78
B
40
B
76
C
72
B
98
A
78
A
73
C
83
C
6
PubMatic
72
B
33
C
94
A
99
A
94
C
57
B
86
B
46
D
7
DSNR Media Group
63
C
18
D
94
A
84
B
95
B
48
C
0
D
86
C
8
MetaNetwork
62
C
52
A
56
D
32
D
98
A
63
A
2
D
97
C
9
Marimedia Ltd.
62
C
6
D
72
D
71
B
98
A
51
C
11
C
92
C
10
X.M. Performing Media Ltd.
61
C
13
D
74
C
93
A
97
A
55
B
2
D
79
C
THE QUALITY RATINGS STANDARD
FOR PROGRAMMATIC ADVERTISING
COPYRIGHT © 2015 PIXALATE
20
INTRODUCING MSTI
INDICES
GSTI
ABOUT
indices by catagory | technology
SELLER NAME
RANK
FINAL
SCORE
FINAL
GRADE
VIEWABILITY
SCORE
VIEWABILITY
GRADE
FRAUD SCORE
FRAUD GRADE
ENGAGMENET
SCORE
ENGAGEMENT
GRADE
MASKING
SCORE
MASKING
GRADE
NETWORK
SCORE
NETWORK
GRADE
INVENTORY
SCORE
INVENTORY
GRADE
MALWARE
SCORE
MALWARE
GRADE
1
OpenX
92
A
80
A
95
A
87
A
97
A
83
A
99
A
96
C
2
Rubicon
90
A
76
A
91
B
93
A
88
C
83
A
99
A
98
B
3
District M
90
A
88
A
94
A
81
A
98
A
75
A
93
A
98
B
4
LinkedIn Corporation
90
A
81
A
96
A
82
A
99
A
68
A
98
A
99
A
5
Microsoft Ad Exchange
88
A
99
A
99
A
69
B
99
A
56
C
99
A
99
A
6
Sovrn
88
A
61
B
97
A
92
A
96
A
66
A
94
A
99
A
7
Google AdExchange
86
A
97
A
96
A
37
C
98
A
98
A
57
C
95
C
8
Technorati Media
86
A
84
A
92
B
74
A
98
A
73
A
80
B
96
C
9
Brandmatic
86
A
74
B
91
B
99
A
99
A
58
B
87
B
98
B
10
Adtegrity
86
A
44
C
72
D
50
C
99
A
99
A
97
A
93
C
THE QUALITY RATINGS STANDARD
FOR PROGRAMMATIC ADVERTISING
COPYRIGHT © 2015 PIXALATE
21
about pixalate
INTRODUCING MSTI
GSTI
INDICES
ABOUT
about
The Pixalate Global Seller Trust Index is a
monthly publication based upon our proprietary
technology that analyzes more than 100 billion
monthly impressions. It delivers ratings based
upon inventory quality, ad performance as well as
brand safety. Global quality ratings are based
upon an analysis of network, inventory, masking,
fraud, viewability, engagement, malware and
pricing scores broken down by IAB category in
compliance with recognized industry standards.
To learn more about the methodology and to
download an expanded list of the top 50 sellers
visit pixalate.com/sellertrustindex.
THE QUALITY RATINGS STANDARD
FOR PROGRAMMATIC ADVERTISING
is the leading
enterprise marketing data
platform for companies
that need real-time insights,
market intelligence,
and analytics to make
smarter faster decisions in
programmatic advertising.
For more information visit pixalate.com
COPYRIGHT © 2015 PIXALATE
23
INTRODUCING MSTI
GSTI
INDICES
ABOUT
thank you
Connect with us
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get in touch
info@pixalate.com
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DISCLAIMER. The ratings and rankings are, and must be construed solely as, statements of opinion and not statements of fact or
recommendations to purchase or sell media inventory. Each rating or other opinion must be weighed solely as one factor in any
transactional decision made by or on behalf of any user of the information, and each such user must accordingly make its own study
and evaluation of each vendor.
THE QUALITY RATINGS STANDARD
FOR PROGRAMMATIC ADVERTISING
COPYRIGHT © 2015 PIXALATE
24