Redken Says RELAX - Amazon Web Services

Transcription

JUNE 2014
Redken says
RELAX
Find out how you can enjoy a week-long stay at a 4* apartment, on us!
Hidden Gems
TREASURES NOT TO BE KEPT CLOSE TO YOUR CHEST
1
ENGAGE WITH US
Dear Redken Tribe,
With summer upon us we’re offering every salon the chance to stay
free in a luxury villa or apartment for a whole week. There are many
villas/apartments to choose from and each one sleeps up to six
people. To qualify for your weeks stay all you need to do is add some
of our Redken hidden gems to your order. Our Redken hidden gems
are an edited selection of Redken products that are our salon’s must
haves. Chosen across color, haircare and styling they are products
that will immediately improve your business.
DO YOU NEED EXCITING CONTENT FOR YOUR
SOCIAL MEDIA PLATFORMS?
Head to: www.redkenpureologycontent.co.uk to
download all of our latest videos, imagery & posts.
/RedkenUK
/PureologyUK
/Redken_UK
/Pureology_UK
/UKRedken
CT TTHH
DU OONN
PRO HEE M
T
OOFF
Apply evenly through damp or
dry hair. Leave in, style as usual.
2
YOU’VE BEEN NOMINATED FOR BRITISH HAIRDRESSER OF THE YEAR,
WHAT IS YOUR INSPIRATION?
The runways are always an inspiration and what’s happening on the
streets as well as the young talent in my salon. I love the more relaxed
mermaid waves that are big this year, soft wispy strands and the
un-groomed look is great.
WHAT INSPIRATION DID YOU TAKE AWAY FROM REDKEN
SYMPOSIUM LONDON?
We were all so inspired in a major way and everyone talks about it
in the salon. I think it was an incredible team building exercise
for us, and inspired us in so many ways – from a creative side,
from a business perspective and it also filled us with confidence
that we’re part of a great family with Redken.
- MARK LEESON
MARK LEESON
SALON
WHAT IS YOUR STYLISTS REDKEN “GO TO KIT”
ON THE SALON FLOOR?
Smooth Lock Stay Sleek is a hero product for us all, and
the new Pillow Proof Blow Dry Primer has been a big hit with all
the team. Quick Tease 15, Iron Shape 11 and Satinwear 02 are
also all big hits for us.
/RedkenUK
BREAK THE
RULES
FULL SWIRL
HOW TO USE
WHAT ARE YOUR FAVOURITE REDKEN PRODUCTS AND WHY?
If I had to choose one, it would be this
image from my first British Hairdresser of
the Year nomination. I loved this shoot; it
was such a major turning point in my career
to be nominated for this hugely prestigious title,
and the collection took so much brainstorming,
planning and research. This image in particular
I think is so impactful and ticks all the boxes.
CURVACEOUS
Full Swirl is a 2 in 1 cream/serum
formula that fights frizz, seals in
moisture and locks out humidity.
It is also great for full-bodied curls
that need to be elongated.
Control for all curl types.
I think the sheer quality of the styling and care products are
incredible. There are so many hero products and they always
deliver on their promise. Redken is a very cool brand.
YOU’RE A BIG AWARD WINNER, WHAT’S
THE FAVOURITE LOOK YOU’VE CREATED?
Don’t forget to book your tickets for our summer Redken Nights
season! Join us for evenings of inspirational color and insight into
the trends for 2015 with Redken Nights with Francesco Fontana of
Essensuals Artistic Team on 30th June and Redken Nights with Lisa
Shepherd, Redken Color Consultant on 6th August. Tickets are just
£50 or 5,000 Club 5th Avenue points – bring the whole team for a
fantastic fun evening out! See pages 18 & 19 for all your Redken &
Pureology Education needs.
General Manager,
Redken and Pureology,
UK and Ireland
WHAT DO YOU AND YOUR CLIENTS LIKE ABOUT REDKEN?
All Soft is brilliant for anyone who needs help with overprocessed and thick, tangled hair. We also love the new
Pillow Proof range – it’s such a great concept, and works
well with our clients who want an extra few days out
of their salon blow-dry.
During the summer months blonde is the only color to be! Whether
it’s sunkissed highlights or beachy blonde locks, you want to ensure
your client’s blonde color stays looking fresh. The sun can threaten
your client’s hair color; too much brassiness or the sun lightening
caramel tones are common client complaints. Now, with the launch
of Blonde Idol your clients can protect the tone of their blonde
between salon visits.
Sarah Power
SALON FEATURE: MARK LEESON
GET THE LOOK
GOLDEN GLOW
SERVICE: HAIRPAINTING
Natural Level 5, Light Brown
HIGHLIGHT FORMULA
GLAZE FORMULA
2 scoops Flash Lift Maximum
Power Lightening Powder
1oz. CLEAR Shades EQ Gloss
2oz. 30 vol. Pro-oxide
Cream Developer
½oz. 09N Café Au Lait Shades EQ Gloss
½oz. 09G Vanilla Creme Shades EQ Gloss
You know when that client visits with
seriously damaged, distressed hair
from way too many chemical services!
Blow-dry in Cat treatment for instant
strength and manageability. Not only
will it eliminate that ‘stretch’ but also
leaves a natural shine. Seriously, you
won’t believe the instant result.
CRAIG CHAPMAN
CRAIG CHAPMAN HAIR DESIGN
CAN’T LIVE
WITHOUT
Velvet Gelatine 07 and Aerate 08.
I love these products firstly because
it leads us into a new era of the
classic mousse with fantastic new
gel and foam like textures. These
products activate with heat and are
super lightweight creating shine
and versatility providing the hair with
a beautiful cushioned blow-dry
effect like no mousse can.
LEO BANCROFT
LEO BANCROFT SALON
2oz. Shades EQ Processing Solution
3
ON THE TV...
IN THE NEWS...
HAVE YOU SPOTTED REDKEN ON THIS MORNING?
PURE VOLUME
Shampoo
Get oodles of Volume
from the off
WITH REDKEN ARTIST LEO BANCROFT
MAY 2014
VELVET
GELATINE 07
OUR FIRST PUREOLOGY FLAGSHIP
WITH PUREOLOGY AMBASSADOR
GEORGE NORTHWOOD…
Leo used Velvet Gelatine
cushioning blow-dry
gel to create a beautiful
transformation.
STRENGTH CURE
Fabulous Lengths
MAY 2014
AERATE 08
PURE VOLUME
Instant Levitation Mist
Leo Bancroft created a
beautiful Mother’s Day
makeover, using Aerate for
its “anti-frizz” qualities!
Your fine hair capsule
wardrobe
MAY 2014
/RedkenUK
/Redken_UK
/UKRedken
/RedkenUK
www.redken.co.uk
@Pureology_UK
/PureologyUK
www.pureology.co.uk
GET IT
WHILE IT’S HOT
ONLY 500 AVAILABLE!
YOUR SALON CAN HAVE
A WEEK LONG STAY
AT A 4* APARTMENT
THE PARTNY T
APARTME
CLOSE YOUR EYES, TAKE A BREATH AND FEEL THE WARM
SUNSHINE ON YOUR SKIN, SMELL THE SALTY SEA AND
COCONUT IN YOUR SUN CREAM..OR IS IT YOUR PINA COLADA?
Make this day dream a reality with our unmissable new offer!
We’re giving you a FREE 4* APARTMENT FOR UP TO 6
PEOPLE in a destination of your choice.
STEP 1
Visit
love-rewards.com/hiddengems
rewards page and enter
your ACTIVATION CODE
by 31/12/14
STEP 2
Receive your
ACTIVATION CODE
in a red envelope
in your order
6
THE CITY B
REAK
THE GET-AWAY-FROM-IT-ALL
CHOOSE FROM DESTINATIONS
AROUND THE WORLD...
2000+
LOCATIONS*
STEP 3
Add some of our best
haircare, styling and
color products to
your order
WHERE WILL YOU STAY?
50+
COUNTRIES*
STEP 4
Receive a confirmation
email with a BOOKING
CODE to book your
dream destination on
apartments4you.com
Promoter: Redken, a trading division of L’Oréal (UK) Limited, of 255 Hammersmith Road, London W6 8AZ. This promotion is open to the first 500 Redken stockist UK/
ROI salons that reach a minimum net spend of £2,000/€2,450 on Redken products in one order between 1 June - 31 July 2014 (“Eligible Salons”). The eligible salons will
receive a leaflet containing a code with the relevant order (“Activation Code”) which they must enter on www.love-rewards.com/hiddengems/ by 23:59 on 31 December
2014 to receive a booking code (“Booking Code”) by email. Eligible Salons must use their Booking Code on the Apartments4you website, www.apartments4you.com
by 23:59 on 31 March 2015. Booking Code entitles Eligible Salons to book 7 nights’ accommodation in self-catering resorts for up to 6 people in worldwide locations
as listed on www.apartments4you.com. Booking Codes are only valid on the ‘Late Deals’ section, which means Eligible Salons must book using their Booking Code
maximum 6 weeks prior to departure. This offer excludes any additional charges such as flights, trains, transfers, insurance, car hire, visas, passports, subsistence,
vaccinations, spending money, any local taxes. The persons travelling must be 18 or over unless parents are accompanying their children under 18. Peak travel months
such as school and public holidays will be extremely limited. Not all locations will be available on all dates. All bookings are subject to availability and Apartment4you
booking conditions. For full Terms and Conditions, please visit http://love-rewards.com/hiddengems/terms.shtml.
NOW COLLECT YOUR HIDDEN GEMS
TO QUALIFY FOR YOUR APARTMENT...
*Availability in each location will vary depending on the time of booking.
7
QUALIFY FOR YOUR
INNOVATIONS JETTING AWAY
HOLIDAY
APARTMENT
NOW
4
BY ADDING REDKEN HIDDEN GEMS TO YOUR ORDER
THAT WILL HAVE YOU
WORLDWIDE
BEST-SELLERS
BEFORE
BEFORE
THE CHALLENGE
CHROMATICS
TOO FLAT?
BEFORE
LACK OF VIBRANCY?
BEFORE
TOO BRASSY/WARM?
10AV
10G
10G
7GC
8AA
5GI
CLEAR
4VR
CLEAR
CLEAR
6AG
3
WEAK COVERAGE?
5VB
1
4GB
5
1. DIAMOND OIL:
Luxurious oil with silicone-free formula leaves hair
3x stronger* and more conditioned with 2x more shine**
2. SHAPE FACTOR 22:
07GB
SHADES EQ
HIDDEN
GEMS
CHROMATICS
8
06AA
08C
08GG
06AA
06RB
08GG
04WG
09B
CRYSTAL
CLEAR
09V
03R
08GG
CRYSTAL
CLEAR
04WG
WHICH GEMS WILL YOU
ADD TO YOUR COLLECTION?
SHADES EQ GLOSS
10Av (10.12)
GOLD DIP (08GG)
10G (10.3)
BONFIRE (06AA)
4Vr (4.26)
CAYENNE (08C)
4Gb (4.31)
CHERRY COLA (06RB)
5Vb (5.25)
PLATINUM ICE (09V)
5Gi (5.32)
ROXY RED (03R)
6Ag (6.17)
STERLING (09B)
7Gc (7.34)
SUN TEA (04WG)
8Aa (8.11)
BUTTERSCOTCH (07GB)
CLEAR
CRYSTAL CLEAR
REDKEN STYLING
DIAMOND OIL
SHATTERPROOF SHINE
SHAPE FACTOR 22
QUICK TEASE 15
ROUGH PASTE 12
EXTREME ANTI-SNAP
Our highest holding sculpting cream paste with hairspray
polymer system. Ultimate sculpting technology & reshaping
power like a hairspray.
2
3. QUICK TEASE 15:
Get instant lift and hold with this backcombing finishing spray
4. ROUGH PASTE 12:
Our #1 best-seller worldwide, mould and shape your
style with ease
5. ANTI-SNAP:
A cult favourite for preventing breakage up to 73%***,
the perfect leave-in treatment to help grow long and
healthy hair.
HERO YOUR GEMS
Simplify your client’s shopping experience by heroing these
best-sellers with our new “top 5” displays, inspired by the
recent trend in luxury merchandising.
*Measured as a resistance to brushing. Diamond Oil Shampoo, Conditioner & Shatterproof Shine vs classic shampoo on bleached hair.
**Instrumental test. Diamond Oil Shampoo, Conditioner & Shatterproof Shine vs unwashed hair.
***Breakage from brushing. Extreme Shampoo, Conditioner and Anti-Snap vs. a classic shampoo on bleached hair.
9
HAPPY FATHER’S DAY
PREPARE YOUR SALON FOR THE 15TH JUNE
WHY NOT TRY THESE
FATHER’S DAY TOP TIPS:
DAD,
YOU’RE
A CUT
ABOVE
ONLINE:
THE
REST!
• Gift wrapping
• Host a special Father’s Day event
• Introduce a hot towel service to give dad a real treat
• Offer a present to dads or free kids haircut
when he books his own
• Remind your clients about Father’s Day by
emailing your database
• Use provided social media content
WHICH BLONDE LOOK WILL
WHICH
YOUBLONDE
CHOOSELOOK
TODAY?
WILL YOU CHOOSE TODAY?
#NOTABOXEDBLONDE #NOTABOXEDBLONDE
LET
YOUR
CUSTOMERS
CHOOSE
THEIR
BLONDE
ALL IMAGES AVAILABLE FOR DOWNLOAD ON REDKENPUREOLOGYCONTENT.CO.UK
WHICH
BLONDE
WILL YOU CHOOSE TODAY?
WHICH
WHICH
WHICHBLONDE
BLONDE
BLONDELOOK
LOOK
LOOKWILL
WILL
WILL
YOU
YOU
YOUCHOOSE
CHOOSE
CHOOSELOOK
TODAY?
TODAY?
TODAY?
COOL CHIC
COOL
GOLDEN
CHICGLOW
GOLDEN
BALANCED
GLOWBLONDE
#NOTABOXEDBLONDE
#NOTABOXEDBLONDE
#NOTABOXEDBLONDE #NOTABOXEDBLONDE
BALANCED
GILDED GLAMOUR
BLONDE
OOK WILLWHICH
YOU CHOOSE
BLONDE LOOK
TODAY?WILL YOU CHOOSE TODAY?
VIP
PLATINUM
GILDED
GLAMOUR
COOL
CHIC
GOLDEN
GLOW
BALANCED
BLONDE
GILDED
GLAMOUR
BABY
BLONDE
BABY
HIGHLIGHTED
BLONDE
HEAVEN
HIGHLIGHTED
TOUCH
OFGLAMOUR
GOLD
HEAVEN
TOUCH
BLONDE
OFTRANSFORMATION
GOLD
NDE COOL
#NOTABOXEDBLONDE
VIP
VIP
VIPPLATINUM
PLATINUM
PLATINUM
COOL
COOLCHIC
CHIC
CHIC
GOLDEN
GOLDEN
GOLDEN
GLOW
GLOW
GLOW
BALANCED
BALANCED
BALANCED
BLONDE
BLONDE
BLONDE
GILDED
GILDED
GILDEDGLAMOUR
GLAMOUR
MAINTAIN YOUR SALON-PERFECT
MAINTAIN BLONDE
YOUR SALON-PERFECT
BETWEEN VISITS.
BLONDE BETWEEN VISITS.
#NOTABOXED
/RedkenUK
BLONDE
TRANSFORMATION HIGHLIGHTED
BABY
BLONDE
GOLDEN
COOL
CHIC
GLOW
BALANCED
GOLDEN
GLOW
BLONDE
BABY
BABY
BABY
BLONDE
BLONDE
BLONDE
HIGHLIGHTED
HIGHLIGHTED
HEAVEN
HEAVEN
HEAVEN
/Redken_UK
/RedkenUK/RedkenUK
/Redken_UK
HIGHLIGHTED
HEAVEN
GILDED
BALANCED
GLAMOUR
BLONDE
TOUCH
TOUCH
TOUCHOFOF
OFGOLD
GOLD
GOLD
/RedkenUK
BLONDE
TOUCH
OFTRANSFORMATION
GOLD
BLONDE
TRANSFORMATION
VIP
PLATINUM
VIP PLATINUM
GILDED
GLAMOUR
BLONDE
BLONDE
BLONDE
TRANSFORMATION
TRANSFORMATION
MAINTAINBLONDE
YOUR
BLONDE BETWEEN VISITS.
MAINTAIN
MAINTAIN
YOUR
YOURSALON-PERFECT
SALON-PERFECT
SALON-PERFECT
BLONDE
BLONDESALON-PERFECT
BETWEEN
BETWEEN
BETWEENVISITS.
VISITS.
VISITS.
10MAINTAINYOUR
WASH AWAY A
HARD DAY
VIP PLATINUM
GILDED
GLAMOUR
ANTI-GRIT
TECHNOLOGY
VIP PLATINUM
CLEAN
BREW
EXTRA CLEANSING SHAMPOO
MALT
VIP
PLATINUM
BLONDE
TRANSFORMATION
When to use Clean Brew
• To remove styling products’ build-up from clays or waxes
• For oily hair and scalp
• For daily use
• Intensely cleanses to eliminate dirt and oil
• Helps balance the scalp
#NOHANGOVER
BREWERS YEAST
ORANGE ZEST
11
HOLD A
BLOW-DRY EVENT
THE BEAUTY OF BLOW-DRY EVENTS IS THAT YOU CAN
CUSTOMISE THEM TO SUIT ANY OCCASION OR NEED - IT’S A
GREAT OPPORTUNITY FOR CLIENTS TO TREAT THEMSELVES
TO AMAZING HAIR AND HAVE A FUN NIGHT OUT.
TAKE THE OPPORTUNITY TO TRANSFORM A BASIC
SERVICE INTO A FUN EXPERIENCE
Consider adding fun extras like manicures, drinks, refreshments
and more.
SUMMER COLOR CONSULTATION
OK, SO YOUR CLIENT WANTS TO MIX THINGS UP: BUT HOW DARING DOES SHE WANT TO GO?
AN OH-SO-SUBTLE CHANGE
HOW OFTEN ARE YOU
WILLING TO KEEP ON
TOP OF YOUR COLOR?
EDUCATE YOUR CLIENTS ABOUT YOUR FAVOURITE
REDKEN PRODUCTS
To get products into the hands of clients it is a good idea to
include a free product like Pillow Proof Extender. Don’t forget
to include this in the ticket price.
GROW YOUR STYLISTS’ FINISHING SKILLS
Events are the perfect opportunity to give your junior stylists
more experience.
I’M WANTING TO TURN
HEADS, BUT NOTHING TOO
DARING QUITE YET!
ARE BANGS YOUR THING?
I’M A REDKEN REBEL –
LET’S GO WILD
ARE YOU WILLING TO
ADD SERIOUS COLOR
CONTRAST?
NO
My hair style
needs to be as
low commitment
as possible!
I’ll touch up
my color when
necessary, as long
as it doesn’t take
too long!
a fringe is
too much
commitment
for me
YES!
NO way, I’m a
blonde through
and through
YES, the more
color, the better
SHOW CLIENTS YOU’RE THEIR GO-TO STYLE RESOURCE
You can inspire your clients by adding a theme to your event or
basing it on the latest trends.
HOLD BLOW–DRY EVENTS REGULARLY
Events give your clients something to look forward to and keeps
them interested in your salon.
GIVE YOUR CLIENTS AN INCENTIVE TO COME BACK
When clients leave the event give them a card that offers
money off next time.
COMING
BACK SOON!
WHY NOT MAKE THE PILLOW PROOF LOOKS
THE THEME OF YOUR BLOW-DRY EVENT?
FORGET ME KNOT
A TOUGH-CHIC KNOT WITH LOOSE ENDS
12
STAY SLEEK
A SLEEK BLOWOUT WITH NATURAL MOVEMENT
WE’RE SORRY! PILLOW PROOF EXPRESS PRIMER IS SO POPULAR WE’VE HAD STOCK ISSUES!
ASK YOUR SALES CONSULTANT TO JOIN THE PILLOW PROOF EXPRESS PRIMER WAITING LIST NOW
GO BRONDE;
You are no longer
forced to choose
between brown and
blonde. This sunkissed color is low
commitment as root
growth isn’t as
drastically visible.
SUBTLE
HIGHLIGHTS;
CONTRAST
BLONDE HAIR
WITH DARK
BROWS
Highlights can be
every girls best
friend – even those
pushed for time!
Add a few face
framing highlights
to light up any style!
Smoulder with
a strong brow
against soft blonde
locks. It’s a bolder
look, and will
add mystery to
your style!
To create this,
you’ll need:
To create this,
you’ll need:
Help maintain with
Root rage from our
Express Color Menu.
Help maintain with
Brighter lights from our
Express Color Menu.
ARE YOU AN
To create this,
you’ll need:
BLUNT
BLONDE
BANGS
Sharp, sweet and
not too drastic.
We love the
addition of a fringe
with these beautiful
warm tones.
To create this,
you’ll need:
BEACH-BABE
PIXIE CUT
For the more
daring blonde, this
cut is super sexy.
Stick with block
color for a more
striking finish!
CROWNLIGHTS
To create this,
you’ll need:
To create this,
you’ll need:
Help maintain with
Glossy locks from our
Express Color Menu.
Create with
Creative Color.
SALON YET?
This trend will
seriously shake
things up this
summer!
Crownlights can be
as daring as you
like - our favourite
is Chromatics 5W
in the root against
platinum blonde.
13
PUL
POS L-OU
TER T
GOLDEN GLOW
SERVICE: HAIRPAINTING
SERVICE: HIGHLIGHTS + GLAZE
Natural Level 6, Dark Blonde with existing highlights
Natural Level 5, Light Brown
HIGHLIGHT FORMULA
GLAZE FORMULA
1oz. CLEAR Shades EQ Gloss
½oz. 09G Vanilla Creme Shades EQ Gloss
½oz. 09N Café Au Lait Shades EQ Gloss
2oz. Shades EQ Processing Solution
2oz. 30 vol. Pro-oxide
Cream Developer
COOL CHIC
HIGHLIGHT FORMULA 1
GLAZE FORMULA
2oz. 30 vol. Pro-oxide Cream Developer
1.9oz. CLEAR Shades EQ Gloss
0.1oz (a couple of caps) 09V
Platinum Ice Shades EQ Gloss
2oz. Shades EQ Processing
Solution
HIGHLIGHT FORMULA 2
2oz. CLEAR Shades EQ Cream
2oz. 10 vol. Pro-oxide Cream Developer
TOUCH OF GOLD
SERVICE: EXPRESS HIGHLIGHTS
HIGHLIGHT HEAVEN
SERVICE: FULL HIGHLIGHTS
Natural Level 5, Dark Brown
Natural Level 6, Dark Blonde with existing highlights
HIGHLIGHT FORMULA
GLAZE FORMULA
2 oz. 40 vol. Pro-oxide
Cream Developer
½ oz. 09AA Papaya Shades EQ Gloss
½ oz. 09G Vanilla Creme Shades EQ Gloss
1 oz. Crystal Clear Shades EQ Gloss
2 oz. Shades EQ Gloss Processing Solution
HIGHLIGHT FORMULA 1
1 oz. EL-N Color Fusion Extra Lift
2 oz. 40 vol. Pro-oxide Cream Developer
LOWLIGHT FORMULA
1 oz. 06N Moroccan Sand Shades EQ Gloss
HIGHLIGHT FORMULA 2
1 scoop Blonde Glam
PRINCIPLES OF HIGHLIGHTING
£110 or 11,000 Club 5th Avenue points
CREATIVE COLOR WITH LISA SHEPHERD
BALANCED BLONDE
SERVICE: REBALANCING
Natural Level 6, Dark Blonde with existing color
BASE FORMULA
GLAZE FORMULA
1 ½ oz. 09V Platinum Ice Shades EQ Gloss
½ oz. 06T Iron Shades EQ Gloss
1 oz. CLEAR Shades EQ Gloss
½ oz. 09T Chrome Shades EQ Gloss
½ oz. 09V Platinum Ice Shades EQ Gloss
2 oz. Shades EQ Processing Solution
HIGHLIGHT FORMULA
1 part Blonde Glam Ammonia-Free
Conditioning Cream Lightener
2 parts 20 vol. Blonde Glam
Conditioning Cream Developer
VISIT REDKENPUREOLOGYCONTENT.CO.UK
TO DOWNLOAD THE COMPLETE TECHNIQUE
GUIDE FOR ALL THE LOOKS!
14
GILDED GLAMOUR
SERVICE: BASE COLOR + HIGHLIGHTS
Natural Level 4 Medium Blonde
BASE FORMULA
HIGHLIGHT FORMULA 1
ZONE 1
2 scoops Flash Lift Maximum Power
Lightening Powder
2 oz. 6N Toasted Almond
Shades EQ Cover Plus
Cream Developer
ZONE 2
2 oz. CLEAR Shades EQ
Cover Plus
Cream Developer
HIGHLIGHT FORMULA 2
1 oz. EL-T Color Fusion Extra Lift
GLAZE FORMULA
1 oz. 09G Vanilla Creme Shades EQ Gloss
1 oz. 09AA Papaya Shades EQ Gloss
VIP PLATINUM
SERVICE: DOUBLE PROCESS
Natural Level 8, Light Blonde with existing color
BASE FORMULA
GLAZE FORMULA
ZONE 1
1 ½ oz. CLEAR Shades EQ Gloss
½ oz. 09T Chrome Shades EQ Gloss
Cream Developer
ZONE 2
Cream Developer
£360 or 36,000 Club 5th Avenue points
COLORING OUT OF YOUR MIND
£250, 25,000 Club 5th Avenue points
LONDON, MANCHESTER & DUBLIN!
1. Gently cleanse with a caring, pH
balanced, sulfate-free shampoo to
soften with lightweight moisture.
2. Maintain salon-perfect blonde
at home with new dual chamber
treatments, releasing a customisable
blend of conditioner and direct dye to
preserve platinum and golden tones.
*These courses shown above are not blonde specific (except Principles of Highlighting)
but they will be using lightners in partnership with the whole color range.
15
Why I chose Pureology…
OU SE
T LL
QU IN
IC G
KL
Y!
P U RE O LO GY AMB ASS A D O R
B ECO M E THE PERFECT PUREO L O GY SA LON
REMEMBER TO ORDER THE LIMITED EDITION INSTYLE AWARD GIFT SETS
CO M P LI M E N TARY T R E AT M E N T S WO RT H U P TO £3 3 .1 0
VOLUME
PRECIOUS OIL
HYDRATE
INC LU DES:
INC LU DES:
IN C LUD E S :
Pure Volume Shampoo 250ml
Pure Volume Condition 250ml
Pure Volume Instant Levitation Mist 250ml
Precious Oil Shamp’oil 250ml
Precious Oil Softening Condition 250ml
Precious Oil Versatile Caring Oil 125ml
PERFECT 4 PLATINUM
SUPER SMOOTH
INC LU DES:
INC LU DES:
Perfect 4 Platinum Shampoo 250ml
Perfect 4 Platinum Condition 250ml
Perfect 4 Platinum Miracle Filler Treatment 145ml
Super Smooth Shampoo 250ml
Super Smooth Condition 250ml
Super Smooth Relaxing Serum 150ml
Hydrate Shampoo 250ml
Hydrate Condition 250ml
Hydrate Shine Max 125ml
Pureology Ambassador, George Northwood, dropped into Head Office to speak to the
team about all things Pureology, and we couldn’t wait to share his answers with you..
Litres
SHELF 1
NEW!
Pure Volume Shampoo 250ml
Pure Volume Condition 250ml
Pure Volume
200ml
Pure Volume Instant Levitation Mist 250ml
SHELF 2
NEW Strength Cure
NEW Strength Cure
NEW Strength Cure
NEW Strength Cure
NEW Strength Cure
Shampoo 250ml
Condition 250ml
Fabulous Lengths Treatment 95ml
Split End Salve 50ml
Restorative Masque 150ml
SHELF 3
Precious Oil Shamp’oil 250ml
Precious Oil Softening Condition 250ml
Precious Oil Versatile Caring Oil 125ml
Precious Oil Masque 150ml
There is something in
there for every single
one of my clients...
SHELF 4
Perfect 4 Platinum Shampoo 250ml
Perfect 4 Platinum Condition 250ml
Perfect 4 Platinum Miracle Filler Treatment 145ml
Perfect 4 Platinum Masque 200ml
One of the most exciting
openings this year!
SHELF 5
Hydrate Shampoo 250ml
Hydrate Condition 250ml
Hydrate Shine Max 125ml
Hydrate Hydra Whip 150ml
George Northwood opened the FIRST Pureology Flagship salon
on April 23rd. The salon opened with a BANG, with celebrities
like Alexa Chung attending, not to forget top editors from Vogue
and Grazia, to name a few!
SHELF 6
Discover George’s Pureology salon yourself at 24 Wells Street, W1.
16
Have you got any Questions for George?
/PureologyUK
Tweet Pureology with #AskGeorge
/Pureology_UK
Super Smooth Shampoo 250ml
Super Smooth Condition 250ml
Super Smooth Relaxing Serum 150ml
Purify Shampoo 250ml
17
EDUCATION FOCUS
JULY’S STAR COURSE
MEN’S STREET STYLE WITH LEE STAFFORD
Lee will inspire you with this year’s trends to keep your fashion
conscious male clients at the cutting edge. You will be challenged
on creativity and technique.
28th July, Manchester Exchange, £245 OR 24,500 POINTS
SUMMER COLOR
EDUCATION! FRESHMAN TIER:
Busy in the salon over the summer? Try our one day Express
Color platforms at our Exchanges around the country.
SOPHOMORE TIER:
EXPRESS COLOR ER
£170 OR 17,000 PTS
2nd July London Exchange
15th July Manchester Exchange
23rd July London Exchange
FRESHMAN TIER:
EXPRESS PRINCIPLES PRINCIPLES OF HIGHLIGHTING
OF COLOR
WITH MICHELLE MARSHALL
£160 OR 16,000 PTS
1st July London Exchange
1st July Manchester Exchange
14th July London Exchange
27th July Leeds Exchange
£110 OR 11,000 PTS
9th June London Exchange
14th July Manchester Exchange
LOOKING FOR COLOR EDUCATION FOR EVERYONE IN THE TEAM?
FRESHMAN TIER:
FOUNDATION COLOR
WITH SUE HARRISON
£120 OR 12,000 PTS
2nd June Leeds Exchange
9th July London Exchange
SENIOR TIER:
COLORING OUT OF YOUR
MIND WITH KELLY SCOTT
£250 OR 25,000 PTS
22nd July London
Exchange
SENIOR TIER:
CREATIVE DESIGN &
COLOR SURGE WITH
CHRIS MOODY &
ADAM BROWNE
£250 OR 25,000 PTS
4th August Manchester
Exchange
REDKEN EDUCATION JULY & AUGUST
LONDON
Date
Tier
Course
Category
Price/Points
01.07.14
Tier 1: Freshman
Principles of Color
Color
£160 / 16,000pts
02.07.14
Tier 2: Sophomore
Express Color ER
Color
£170 / 17,000pts
09.07.14
Tier 1: Freshman
Foundation Color
Color
£120 / 12,000pts
14.07.14
Tier 1: Freshman
Express Principles of Color
Color
£170 / 17,000pts
22.07.14
Tier 3: Senior
Coloring Out Of Your Mind with Kelly Scott
Inspiration
£250 / 25,000pts
23.07.14
Tier 2: Sophomore
Express Color ER
Color
£170 / 17,000pts
28.07.14
Tier 1: Freshman
Principles of Color Day 1
Color
£245 / 24,500pts
29.07.14
06.08.14
Tier: All
Redken Nights: Lisa Shepherd
Inspiration
£50 / 5,000pts
14.08.14
Tier 1: Freshman
Color
£160 / 16,000pts
19.08.14
Tiers 3 & 4: Senior & Coach
Discover Digital with Pancentric
Digital
£170 / 17,000pts
20.08.14
Tier 1: Freshman
Color
£160 / 16,000pts
Tier
Course
Category
Price/Points
01.07.14
Tier 1: Freshman
Principles of Color
Color
£160 / 16,000pts
10.07.14
Tier: All
Group Training
14.07.14
Tier 1: Freshman
Principles of Highlighting with Michelle Marshall
Color
£110 / 11,000pts
15.07.14
Tier 2: Sophomore
Express Color ER
Color
£170 / 17,000pts
28.07.14
Tier 3: Senior
Men’s Street Style with Lee Stafford
Mens
£245 / 24,500pts
29.07.14
Tiers 3 & 4: Senior & Coach
Pure Business with Sue Davis
Pureology
£245 / 24,500pts
04.08.14
Tier 3: Senior
Creative Design & Color Surge with Chris Moody
& Adam Browne
Inspiration
£250 / 25,000pts
05.08.14
Tier 1: Freshman
Color
£170 / 17,000pts
12.08.14
Tier 2: Sophomore
Color ER Day 1
Color
£260 / 26,000pts
MANCHESTER
Date
13.08.14
Date
21.07.14
18
29th July Manchester Exchange, £245, 24,500 points, Senior & Coach tier
Tier
Course
Category
Price/Points
Tier 1: Freshman
Color
£160 / 16,000pts
DUBLIN
07.07.14
Complimentary
Color ER Day 1
LEEDS
Date
How can you increase your Pureology Business? Join Pureology Artist Sue Davis for a day
of ideas and inspiration for your business around promotions and incentives, motivating
your team and engaging clients building repeat business and achieving your targets!
Principles of Color Day 2
Tier
Course
Category
Price/Points
Tier 3: Senior
Design Cutting with Kazumi
Design
€252
TO BOOK YOUR EDUCATION PLEASE CONTACT YOUR SALES CONSULTANT
OR CALL REDKEN BOOKINGS ON 0161 834 9594.
DON’T FORGET TO LOG ON TO WWW.REDKEN.CO.UK FOR EDUCATION ON DEMAND AND EDUCATION DATES AND PLATFORM INFORMATION.
FOLLOW US ON TWITTER @REDKEN_UK
19
REDKEN COLOR
PRODUCT CATALOGUE
MAKE SURE YOU’VE TRIED OUR HIDDEN GEMS!
HIDDEN
GEMS
CHROMATICS BEYOND COVER
PERMANENT COLOR
CODE
PRODUCT
P0753700 CHROMATICS 5lg (5.23) IRIDESCENT gold
P025550
BEYOND COVER
P0753400 CHROMATICS 8lg (8.23) IRIDESCENT gold
P069920
CHROMATICS BEYOND COVER 9NW (9.03)
P0751600 CHROMATICS 10lg (10.23) IRIDESCENT
P069950
P069980
P079630
CHROMATICS BEYOND COVER 8Ago (8.13)
P070010
CHROMATICS BEYOND COVER 10Ago (10.13)
P070040
CHROMATICS BEYOND COVER 10Gi (10.32)
P070070
P070100
P070130
CHROMATICS BEYOND COVER 6Br (6.56)
P070160
CHROMATICS BEYOND COVER 4Br (4.56)
P070190
CHROMATICS BEYOND COVER 9Gb (9.31)
P070220
P070250
P070280
CHROMATICS BEYOND COVER 5Bc (5.54)
P070310
CHROMATICS BEYOND COVER 7Cr (7.46)
P070340
CHROMATICS BEYOND COVER 5Cr (5.46)
P079720
CHROMATICS BEYOND COVER 7lg (7.23)
P079750
CHROMATICS BEYOND COVER 5lg (5.23)
P079660
CHROMATICS BEYOND COVER 6Bv (6.56)
P079690
CHROMATICS BEYOND COVER 4Bv (4.56)
CHROMATICS 6Ig (6.23) IRIDESCENT gold
VIOLET/brown
P0753100 CHROMATICS 3Vb (3.25) VIOLET brown
P0752800
CHROMATICS 5Vb (5.25) VIOLET brown
ASH/gold
P062300
CHROMATICS 5Ago (5.13)
P062280
P062260
CODE
PRODUCT
NATURAL
P025460
P025430
CHROMATICS 2N (2) NATURAL
P025730
P025700
P025520
P025490
CHROMATICS 6Ag (6.17) ASH green
NATURAL WARM
NATURAL
P023650 09NA SLATE BLONDE
VIOLET
P006790 03N ESPRESSO
CHROMATICS 7NW (7.03) NATURAL WARM
P023770 07WN CHAI TEA
P005310 04NB MAPLE
P053360
P023740 09WN SUMMER WHEAT
P007120 06NB BRANDY
P053330
P025850
P023860 05WB GOLDEN HAZEL
CLEAR
P023830 09WB GOLDEN VANILLA
P066190
P066160
CHROMATICS 3VV (3.22) Violet violet
CHROMATICS 5VV (5.22) Violet violet
VIOLET/red
P024770
P025880
P062090
CHROMATICS 4Vr (4.26) VIOLET red
CHROMATICS 6Vr (6.26) VIOLET red
P024720
P025760
CHROMATICS CLEAR
CHROMATICS 4Rr (4.66)
CHROMATICS 6Rr (6.66)
P024830
CHROMATICS 5C (5.4) COPPER
P024800
CHROMATICS 7C (7.4) COPPER
P0751900 CHROMATICS 9C (9.40) COPPER
COLOR FUSION EXTRA LIFT
PERMANENT COLOR
CODE
PRODUCT
P031310 EXTRA LIFT TITANIUM
P031350 EXTRA LIFT VIOLET
P031330 EXTRA LIFT BLUE
P006000 09NB IRISH CREME
GOLD BEIGE
P007050 06GB TOFFEE
COPPER/gold
CHROMATICS 6Cg (6.43) COPPER gold
P031300 EXTRA LIFT GREEN
NEW SHADES EQ COVER PLUS
DEMI- PERMANENT COLOR
CODE
P024890
CHROMATICS 8G (8.3) GOLD
P052320 SEQ COVER PLUS 5G 60ML
COPPER COPPER
NEW SEQ COVER PLUS 8CC 60ML
P0841300 GOLD BEIGE
CHROMATICS 7Gc (7.34) COPPER gold
CHROMATICS 9Gc (9.34) COPPER gold
P0841000
NEW SEQ COVER PLUS 07GB 60ML
GOLD/red
P0840700
NEW SEQ COVER PLUS 05GB 60ML
CHROMATICS 8Gb (8.31) GOLD beige
P025040
RED
P052200 SEQ COVER PLUS 4RR 60ML
P052290 SEQ COVER PLUS 6RR 60ML
MOCHA
P055570 SEQ COVER PLUS 4M 60ML
CLEAR
P052230 SEQ COVER PLUS CLEAR 60ML
WHICH GEMS WILL YOU ADD
TO YOUR COLLECTION?
GEMS
5043006
BLONDE GLAM PURE LIGHTENING
AMMONIA FREE
E071660 FLASH LIFT LIGHTENING POWDER
DEVELOPERS
CHROMATICS OIL IN CREAM
DEVELOPER 10 VOL 1L
P056950
DEVELOPER 20 VOL 1L
P056970
DEVELOPER 30 VOL 1L
5043024
BLONDE GLAM CREAM
DEVELOPERS 20 VOL
5043034
BLONDE GLAM CREAM
DEVELOPERS 30 VOL
5043044
BLONDE GLAM CREAM
DEVELOPERS 40 VOL
P006850 05CB BROWNSTONE
P069530
SHADES EQ PROCESSING SOLUTION 1L
5066437 06CB AMBER GLAZE
P012660
PRO-OXIDE CREAM DEVELOPER 10 VOL
P007300 07CB SPICE STONE
5062315
5062325
5062335
P007070 05C CHILLI
5068637 07C CURRY
08C CAYENNE
5068647
AUBURN ACCENT
P006750 03AA TERRACOTTA
06AA BONFIRE
COPPER BROWN
RED BROWN
06RB CHERRY COLA
5066767
MAHOGANY VIOLET
5049437 07MV BIRCH
HIDDEN
BLONDE GLAM PURE LIGHTENING
CREAM POWER LIFT
P056930
COPPER
CLEAR
P025970 CLEAR
5043016
PRODUCT
P005780 09AA PAPAYA
PRODUCT
CODE
P005340 08WG GOLD APRICOT
P071890 06CR FIRECRACKER
P052260 SEQ COVER PLUS 6CC 60ML
P025070
04WG SUN TEA
P005330 06WG MANGO
P052140 SEQ COVER PLUS 8NN 60ML
CHROMATICS 3Bv (3.52) BROWN violet
WARM GOLD
P005320
5066627
GOLD
CODE
P005960 09G VANILLA CREME
GOLD/copper
P025100
COPPER RED
LIGHTENERS
5066667 07G SAFFRON
P071860 08CR CANDLE FLAME
CHROMATICS 5Bv (5.52) BROWN violet
COPPER
P041840 08C PERSIMMON
GOLD/beige
P041900 07RR STRAWBERRY LEMONADE
CLEAR
5076485
P006980 06G ST TROPEZ
P041880 05RR POLISHED RUBY
NATURAL
P024920
CHROMATICS 8Gr (8.36) GOLD red
RED RED
P041820 06C SHINY PENNY
P024980
BROWN RED
PRODUCT
P0752500 CHROMATICS 10Gr (10.36) GOLD red
P023950 06BC RICH AMBER
P041860 03RR CHOCOLATE CHERRY
P024950
CHROMATICS 6Gr (6.36) GOLD red
P010520 05G CARAMEL
P025910 05BR GARNET SAND
P025010
P023890 09GC GOLDEN SIENNA
P031390 EXTRA LIFT MEDIUM NATURAL
CHROMATICS 8Cg (8.43) COPPER gold
BROWN/violet
GOLD
P006770 03G CINNAMON
P025940 03BR BURGUNDY WINE
GOLD
GOLD COPPER
BROWN COPPER
CLEAR
07GB BUTTERSCOTCH
P023920 07GC BURNISHED COPPER
P031410 EXTRA LIFT LIGHT NATURAL
COPPER/red
P025130
P007330 07NB CHESTNUT
P005970 09GB BUTTER CREAM
COPPER
P071810
GOLD IRIDESCENT
08GG GOLD DIP
P084810 06GG MIDAS TOUCH
NATURAL BROWN BLONDE
P007310
CHROMATICS 6R (6.6) RED
P071840
P005980 09N CAFE AU LAIT
WARM NATURAL
P029340 08GI ICED GOLD
P024710
P089650
P005730 08N MOJAVE
P066310 09V SOFT LILAC
CHROMATICS 5Rv (5.62)
CHROMATICS 4R (4.6) RED
P089620
P066340 06V FRESH LAVENDER
RED/violet
P024740
P072460
P007100 06N MOROCCAN SAND
P029360 06GI ANTIQUED GOLD
RED
P072490
P066370 04V RICH IRIS
WARM BEIGE
GOLD GOLD
P084630
P005290 05N WALNUT
P053390
P0751300 CHROMATICS 8Ag (8.17) ASH green
20
CHROMATICS 6Bc (6.54) BROWN copper
P084570 05CC ELECTRIC SHOCK
09B STERLING
P007240
P023680 06NA COOL COCOA
VIOLET/violet
CHROMATICS 5Ab (5.1) ASH blue
CHROMATICS 4Ag (4.17) ASH green
P025160
P023710 03NA DARK CHOCOLATE
09V PLATINUM ICE
COPPER COPPER
BLUE
P010670 01B ONYX
CHROMATICS 7Gg (7.33) GOLD gold
P024860
ASH/green
CHROMATICS 4Bc (4.54) BROWN copper
NATURAL ASH
P087750
CHROMATICS 10Av (10.12) ASH violet
BROWN/copper
P025190
P006020
P010610 03NB MOCHA JAVA
P0752200 CHROMATICS 9G (9.30) GOLD
CHROMATICS 8Av (8.12) ASH violet
CHROMATICS 6Gm (6.35) GOLD/mocha
VIOLET
P006010 09T CHROME
P023800 05WN SANDY SABLE
ASH/blue
ASH/violet
P062220
NATURAL GREEN
P083950 05NGr STARLIGHT
P0751000 CHROMATICS 9Ab (9.10) ASH blue
CHROMATICS 4Gm (4.35) GOLD/mocha
PRODUCT
5066557 03V ORCHID
P053420
P025280
GOLD/mocha
P062240
CODE
5060727 06T IRON
CHROMATICS 5Gg (5.33) GOLD gold
P025610
P083890 05G GILDED AGE
P087720
P025310
P025640
CHROMATICS 9Gi (9.32) GOLD iridescent
PRODUCT
TITANIUM
CHROMATICS 7Cr (7.46) COPPER red
P025670
P066220
CODE
P053450
CHROMATICS 5Cr (5.46) COPPER red
CHROMATICS 8Aa (8.11) ASH
GOLD
GOLD/gold
P071750
P062320
P071780
CHROMATICS 6Aa (6.11) ASH
P066250
P053480
P062340
PRODUCT
CHROMATICS 5Br (5.56) BROWN red
P025340
ASH/ash
CODE
SHADES EQ GLOSS
P025580
P025220
SHADES EQ CREAM
P053510
P025370
GEMS
P0754000 CHROMATICS 3Br (3.56) BROWN red
P025400
P025250
P066290
MAKE SURE YOU’VE TRIED OUR HIDDEN GEMS!
HIDDEN
BROWN/red
RED/red
PERMANENT COLOR
PRODUCT
GOLD/iridescent
PRODUCT CATALOGUE
P053540
P025830
CHROMATICS
CODE
IRIDESCENT/gold
PRODUCT
CODE
REDKEN COLOR
RED
P010660
03R ROXY RED
P005350 06R ROCKET FIRE
FOR BEST COLOR RESULTS
USE REDKEN DEVELOPERS
21
REDKEN FOR MEN (NEW PACKAGING SHOWN PHASING IN FROM JANUARY.)
HAIRCARE
HAIRCARE
Mint Clean
Invigorating
Shampoo 300ml
Cool Finish
Invigorating
Conditioner 250ml
Silver Charge
Fortifying Silver
Shampoo 300ml
Go Clean
Daily Care
Shampoo 300ml
Clean Spice
2-in-1 Conditioning
Shampoo 300ml
Clean Brew
Extra Cleansing
Shampoo 250ml
MENS STYLING
BLONDE IDOL
NEW
COLOR
EXTEND
MAGNETICS
Shampoo
300ml
Custom Tone
Conditioner - Gold
196ml
Custom Tone
Conditioner - Violet
196ml
Shampoo
300ml
Conditioner
250ml
Deep Attraction
250ml
Radiant-10
170ml
Shampoo
300ml
Conditioner
300ml
Deep Facets
250ml
Shatterproof Shine
100ml
Shampoo
300ml
Conditioner
250ml
Intense Renewal
250ml
Shampoo
300ml
Conditioner
250ml
Heavy Cream
250ml
MILD HOLD
Get Groomed
Finishing Cream
150ml
MAXIMUM
HOLD
Stand Tough
Extreme Gel
150ml
MEDIUM
HOLD
Outplay
Texture Putty
100ml
Work Hard
Moulding Paste
100ml
Maneuver
Working Wax
100ml
Dishevel
Fiber Cream
100ml
Firm Grasp
Texturising Clay
100ml
NEW
DIAMOND OIL
NEW
REAL
CONTROL
ALL SOFT
Shatterproof Shine Intense
100ml
COLOR
CAMO
Supple Touch
150ml
PILLOW
PROOF
Argan 6
90ml
Move Ability 05
Lightweight Defining
Cream-Paste 50ml
Mess Around 10
Disrupting
Cream-Paste 50ml
Shape Factor 22
Sculpting
Cream-Paste 50ml
HEAT
STYLING
Satinwear 02
Ultimate Blow-Dry
Lotion 150ml
Duo Shield 07
Color Protecting GelCream 150ml
Iron Shape 11
Ultra Straightening
Spray 250ml
SMOOTH
Two Smooth 03
Smoothing &
Strengthening Serum
30ml
Velvet Gelatine 07
Cushioning
Blow-Dry Gel
100ml
Align 12
Protective
Straightening
Lotion 150ml
VOLUMIZE
Full Effect 04
All-Over Nourishing
Mousse 250ml
Rootful 06
Root Lifting
Spray 250ml
Thickening
Lotion 06
SHINE
Outshine 01
Anti-Frizz Polishing
Milk 100ml
Shine Flash 02
Glistening Mist
150ml
HAIRSPRAYS
Fashion Work 12
Versatile Working
Spray 400ml
Quick Tease 15
Backcombing
Lift Spray 250ml
TEXTURIZE
Powder Grip 03
Mattifying
Powder 7g
Water Wax 03
Shine Defining
Pomade 50ml
Rewind 06
Pliable Styling
Paste 150ml
SIGNATURE
LOOK
Fashion Waves 07
Texturising Sea
Spray 150ml
Loose Endings 09
Flexible Defining
Cream 100ml
Ruffle Up 14
Volume-Building
Gel 100ml
NEW
Conditioner
250ml
BODY
FULL
Shampoo
300ml
Conditioner
250ml
Instant Bodifier
150ml
Volume Amplifier
150ml
Shampoo
300ml
Conditioner
250ml
Strength Builder
250ml
CAT Treatment
150ml
Anti-Snap
250ml
Shampoo
300ml
Conditioner
250ml
Ringlet
180ml
Full Swirl
150ml
Wave Ahead
130g
SMOOTH
LOCK
Shampoo
300ml
Conditioner
250ml
Butter Silk
250ml
Heat Glide
150ml
Stay Sleek
150ml
COLOR
EXTEND SUN
Shampoo
300ml
Take Cover SPF25
150ml
SCALP
RELIEF
Oil Detox
300ml
Soothing Balance
300ml
Dandruff Control
300ml
HAIR
CLEANSING
Hair Cleansing Cream
300ml
At Home
Intensive Treatment
Hair Advanced pack
of 42
Take Home Range
Color/Natural
Thinning Hair from
LIMITED EDITION
Shampoo
Natural Thinning
Hair 145ml
Toner
Natural Thinning
Hair 145ml
Treatment
Natural Thinning
Hair 125ml
Shampoo
Color Thinning
Hair 145ml
Toner
Color Thinning
Hair 145ml
Treatment
Color Thinning
Hair 125ml
PROFESSIONAL
BLONDE
IDOL
Shampoo
1 Litre
COLOR EXTEND
MAGNETICS
Medium Natural
3X60ml 5N
Pillow Proof
Two Day Extender
153ml
NEW
Shampoo
300ml
INTRA
FORCE
Medium Ash
3X60ml 4Na
Pillow Proof
Express Primer
170ml
FLEX
CURVACEOUS
Light Ash
3X60ml 7Na
Light Natural
3X60ml 8N
Dark Natural
3X60ml 2N
STYLING (NEW PACKAGING SHOWN PHASING IN FROM FEBRUARY ONWARDS.)
CLEAR
MOISTURE
EXTREME
Dark Ash
3X60ml 1Na
All Over Body Builder 150ml
Aerate 08
Cream Mousse
66g
Guts 10
Volume Spray Foam
300ml
Quick Dry 18
Instant Finishing
Spray 400ml
Pure Force 20
Non-Aerosol Fixing
Spray 250ml
Control Addict 28
High Control Hairspray
400ml
Wax Blast 10
Spray Wax
150ml
Rough Paste 12
Working Material
75ml
Rough Clay 20
Matte Texturiser
50ml
CHEMISTRY
CHEMISTRY
Extreme
Shot Phase
500ml
Color Extend
Shot Phase
500ml
All Soft
Shot Phase
500ml
Smooth Lock
Shot Phase
500ml
Real Control
Shot Phase
500ml
Shot Phix
3.5 pHix pHase
250ml
Shot Phix
5.5 pHix pHase
250ml
SEMI PERMANENT SMOOTHING
DIAMOND
OIL
EXTREME
BODY
FULL
SMOOTH
LOCK
CURVACEOUS
REAL
CONTROL
ALL
SOFT
CLEAR
MOISTURE
Shampoo
1 Litre
Shampoo
1 Litre
Shampoo
1 Litre
Shampoo
1 Litre
Shampoo
1 Litre
Shampoo
1 Litre
Shampoo
1 Litre
Shampoo
1 Litre
Shampoo
1 Litre
Conditioner
1 Litre
Conditioner
1 Litre
Conditioner
1 Litre
Conditioner
1 Litre
Conditioner
1 Litre
Conditioner
1 Litre
Conditioner
1 Litre
Conditioner
1 Litre
Conditioner
1 Litre
INTRA
FORCE
Shampoo
1 Litre
HAIR
CLEANSING
Shampoo
1 Litre
REDKEN
FOR MEN
SMOOTH
LOCK
Step 1 Activator
60ml x3
Step 2 Sealer
250ml
Shampoo
1 Litre
PERMANENT
22
FOR THE LATEST REDKEN RETAIL OFFERS, SPEAK TO YOUR LOCAL SALES CONSULTANT.
TEXTURE
Shape Control
Reducer
Resistant 250ml
Shape Control
Reducer
Normal 250ml
Shape Control
Reducer
Sensitized 250ml
Smoothing
neutralizing
cream 1l
Vector
Plus
Creative
Curl
Inner
Secret
23
LARGE
MERCHANDISING STAND
MEDIUM
MERCHANDISING STAND
PROMOTIONS AT A GLANCE
QUALIFY FOR YOUR 4*
HOLIDAY
APARTMENT
NOW
BY ADDING REDKEN HIDDEN GEMS TO YOUR ORDER
HIDDEN
*
VOLUMIZE
HEAT UP YOUR LOOK
GET IT FAST, MAKE IT LAST
MAKE YOUR MOVE
SHINE
SMOOTH
GET GLOSSY
SMOOTH OUT YOUR STRANDS
HEAT STYLING
HEAT UP YOUR LOOK
DIMENSIONS: 2015 X 700 x 385MM
DIMENSIONS: 2015 X 960 x 385MM
PILLOW PROOF
PILLOW PROOF
GET IT FAST, MAKE IT LAST
GEMS
CHOOSE FROM
HEAT STYLING
PUMP UP ANY STYLE
MAKE YOUR MOVE
DESTINATIONS
AROUND THE WORLD...
TEXTURIZE
2000+
LOCATIONS
TRANSFORM YOUR TEXTURE
50+
COUNTRIES
VOLUMIZE
PUMP UP ANY STYLE
INTRODUCE YOUR CLIENTS
TO OUR HIDDEN GEMS
WITH OUR “TOP 5” DISPLAYS
TEXTURIZE
SHINE
HAIRSPRAYS
HAIRSPRAYS
TRANSFORM YOUR TEXTURE
SHOW YOUR STYLE WHO’S IN CONTROL
GET GLOSSY
SMOOTH
SMOOTH OUT YOUR STRANDS
SHOW YOUR STYLE WHO’S IN CONTROL
HAVE THE
CONVERSATION
Every consultation you have with your client should include information
and advice on haircare. While they’re in the chair it’s a great opportunity
to discuss their specific hair needs. In-salon treatments can also help
to boost your retail - a sensorial spa experience will make your client
want to have the same experience at home!
- Sue Davis
24
Sue Davis Salon
FIRST-TO-MARKET INNOVATION WITH
Offer clients a pH balanced,
sulfate-free shampoo to gently
cleanse and condition their
hair plus new customisable
conditioning and color
depositing treatments to
maintain their salon-perfect
tone between visits.
Celebrate our InStyle award
in salon with our
LIMITED EDITION
GIFT SETS
FEATURING COMPLIMENTARY
TREATMENTS FOR YOUR CLIENT!
WHICH BLONDE LOOK WILL YOU CHOOSE TODAY?
#NOTABOXEDBLONDE
COOL CHIC
GOLDEN GLOW
BALANCED BLONDE
GILDED GLAMOUR
BABY BLONDE
HIGHLIGHTED HEAVEN
TOUCH OF GOLD
BLONDE TRANSFORMATION
VIP PLATINUM
MAINTAIN YOUR SALON-PERFECT BLONDE BETWEEN VISITS.
/RedkenUK
/Redken_UK
/RedkenUK
THIS MONTH, RECEIVE TOOLS TO DRIVE SALES AND
INTRODUCE MORE BLONDE CLIENTS TO SERVICES.
All promotions subject to availability, whilst stocks last. Minimum spend applies, speak to your sales consultant to find out more.
*Please see page 6 for full terms and conditions.
INSTYLE GIFT SETS
AVAILABLE IN
5 SYSTEMS.
25
STILL REELING FROM
SYMPOSIUM
2014?
REDKEN SYMPOSIUM 2015
VEGAS BABY!!
JANUARY 25-27, 2015 IN LAS VEGAS, NY
Paris fashion and the Catwalk was the inspiration for this
beautiful shape. We created this first by loading the hair
with Full Effect 07 and Mess Around 10 to create and
enormous volume. Hair was blown Dry and smoothed with
a soft bristle brush. The back was swept forward of the
crown and smoothed to head form using grips and ample
Quick Dry 18.
We’re a mere 6 months from Symposium 2015 here’s a sneak peak of what’s in store…
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26
INTERNATIONAL REDKEN ARTIST ADAM BROWNE SHOWS YOU
HOW HE CREATED HIS GROUNDBREAKING STYLES...
DESPERATE TO BE PART OF IT? EMAIL US AT REDKENMARKETING@UK.LOREAL.COM
AND WE’LL SEND YOU THE LATEST INFORMATION AND HOW TO BOOK YOUR PLACE!
Huge pads were placed on the top of the head and hair
wrapped over top to create the size and drama required.
The top blasted with Control Addict 18. Finally a twisted
hairpiece was placed Star Wars style through the middle of
the creation emphasizing the striking end result.
The streets of Madrid & Barcelona were the
inspiration for this Big and Beautiful hair.
Guts 10 was applied to the hair and dried in
3 times before very focused root tonging was
masterfully applied, then pinned and allowed
to cool. The hair was loosely brushed through
from underneath to let the volume rise. A
concoction of Quick Tease 15 and Shape
Factor 22 held everything together adding
the spring to her step.
TO WATCH THE OPENING NIGHTS HIGHLIGHTS, VISIT YOUTUBE.COM/UKREDKEN
27
INTRODUCING SUPERMODEL JESSICA STAM
MEET HER AND OUR OTHER BLONDE IDOLS AT REDKEN.CO.UK
#NOTABOXEDBLONDE

Redken Says RELAX - Amazon Web Services

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