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Surrounded by snowy peaks, gold medal
trout streams and thousands of acres of
Colorado wilderness, Basalt also enjoys
the year-round cultural and recreational
riches of Aspen, Snowmass Village,
Carbondale and Glenwood Springs.
Basalt and the valley have always
attracted ambitious people passionate
about their everyday life.



Active. Sophisticated. Upscale.
Willits Town Center
traditionally planned — for the 21st century
urban chic meets mountain paradise
Nestled in a magnificent glacial valley,
just down the road from Aspen,
Basalt, Colorado is the geographic
center of the Roaring Fork Valley,
and is home to some of the state’s
most dynamic growth.
Willits Town Center is situated on the outskirts of downtown Basalt, at Highway 82
and Willits Lane. Highway 82 is the area’s sole vehicular route to and from Aspen and
Glenwood Springs, providing exposure to more than 35,000 (2009) north and southbound cars daily.
Willits Town Center consists of 750,000 sf of mixed-use space in twelve potential
buildings:
• 250,000 sf retail/office
• 370 loft and condominium units
• 155 single-family homes
• 27,000 sf Whole Foods Market - Opened August 2012
• Potential 150 room hotel
• 1,500 parking spaces
• Underground residential parking
• Bus stop access to Roaring Fork Transit Authority (RFTA) Bus Rapid Transit (BRT)
Located just 20 minutes from Aspen and Snowmass Village, it is the only new,
environmentally minded, mixed-use, transit-oriented community in the Roaring
Fork Valley.
the demographics of the valley
Economic quick facts
City of Aspen retail sales
$606,542,6881
Pitkin County* retail sales
$1,231,924,0002
Eagle County* retail sales
$1,911,033,0002
Pitkin County skier visits
1,338,2103
At least 90 hotels/lodges between Carbondale & Aspen4
Willits’ primary trade area includes the towns of
Aspen, Snowmass Village, Basalt, Carbondale and
Glenwood Springs (within a twenty-minute drive),
and the secondary trade area encompasses the
communities of Rifle, Silt, New Castle, Gypsum,
Eagle, Edwards and Avon (within an hour’s drive).
The communities that make up the Willits trade area
are evolving into year-round resorts and trade
centers. Approximately 36,0005 people live in the
trade area and spent over $951 million6 in retail
sales for the 2010-11 fiscal period.
The world-class resort town of Aspen lies within the
trade area of Willits and boasts an average 14,5585
year-round population of affluent and sophisticated
residents and second home owners.
2010-11 retail sales population per capita
Willits Primary Trade Area $951,453,106636,6326$25,973
1 Source: Colorado Department of Revenue via 2011 budget: City of Aspen
2 Source: Colorado Department of Revenue 2011 Annual Report
3 Source: Aspen Skiing Company via 2011 budget: City of Aspen
4 Source: Bing Travel February 2012
5 Source: Aspen Chamber of Commerce 2010
6 Source: Claritas Data 2011
* Pitkin County includes Aspen, Redstone & Snowmass Village. Eagle County
includes Basalt, Gypsum, Avon Edwards & Vail. Garfield County includes
Glenwood Springs, Rifle & Carbondale
the demographics of the valley
Highway 82 & Willits Lane
3 mile 5 mile 10 mile 15 mile 30 mile
Population 7,228 11,07922,217 31,81277,684
Avg. HH Inc. $76,517 $76,900 $77,816 $85,378 $97,522
Employees 3,598 5,466 9,941 15,90152,472
Businesses 516 811 1,5932,1766,178
(2012 Allocate Data)
Drive-Time from
Highway 82 & Willits Lane
10 min
20 min
30 min
Population8,812 21,43741,255
Avg. HH Inc. $94,621
$99,579
$105,704
Employees4,293 9,279 29,486
Businesses642 1,466 3,605
(2011 Allocate Data)
Traffic Counts
On Hwy 82 southeast of El Jebel Rd
22,000 cars/day
On Hwy 82 northwest of Two Rivers Rd 23,000 cars/day
(2011 CDOT)
trade area demographics
Primary Trade Area
Secondary Trade Area
Population35,632
Avg. HH Inc. $66,066
Average Age 33.8
Population90,861
Avg. HH Inc. $79,895
Average Age 33.9
(2011 Allocate Data)
(2011 Allocate Data)
ANCHOR SPOTLIGHT
whole foods market, block 2
In August 2012, Whole Foods
Market opened its 27,000 sf
at Willits. They are currently
offering a full line of goods, and
seeing customers from over 50
miles away.
Sales have been impressive, on
a per square foot basis, rivaling
the top Whole Foods stores in
the nation.
If the success continues at this
pace, Whole Foods may just
need more space!
Whole Foods
Building,Block 2
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LOT 3
INLINE SPACE
AVAILABLE
BLOCK 2
INLINE SPACE
AVAILABLE
BLOCK 8
BLOCK 12
BLOCK 6
BLOCK 7
INLINE SPACE
AVAILABLE
BLOCK 5
BLOCK 10
BLOCK 4
BLOCK 9
BLOCK
3
BLOCK 11
AVAILABLE SPACE
Bus Stop
LOT 3
Possible
Drive-thru
Location
INLINE SPACE
AVAILABLE
BLOCK 2
INLINE SPACE
AVAILABLE
BLOCK 8
BLOCK 12
BLOCK 6
BLOCK 7
INLINE SPACE
AVAILABLE
BLOCK 5
BLOCK 10
BLOCK 4
BLOCK 9
BLOCK
3
Hotel Site
BLOCK 11
AVAILABLE SPACE
parkside building, block 1, lot 3
AVAILABLE
Unit 105
1,802 SF
Parkside Building
Block 1, Lot 3
5.17.12
lo
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LOT 3
INLINE SPACE
AVAILABLE
BLOCK 2
INLINE SPACE
AVAILABLE
BLOCK 8
BLOCK 12
BLOCK 6
BLOCK 7
INLINE SPACE
AVAILABLE
BLOCK 5
BLOCK 10
BLOCK 4
BLOCK 9
BLOCK
3
BLOCK 11
AVAILABLE SPACE
whole foods building, block 2
lo
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LOT 3
INLINE SPACE
AVAILABLE
BLOCK 2
INLINE SPACE
AVAILABLE
BLOCK 6
BLOCK 7
INLINE SPACE
AVAILABLE
BLOCK 5
BLOCK 10
BLOCK 4
BLOCK 9
BLOCK
3
BLOCK 11
AVAILABLE
NEGOTIATIONS
BLOCK 12
Unit 206
1,256 SF
y
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BLOCK 8
Unit 204
904 SF
AVAILABLE
Whole Foods
Building,Block 2
LM Home
& Design
AVAILABLE SPACE
triangle park lofts, block 5
REED STREET
AVAILABLE
Unit C-126
1,213 SF
Triangle Park
Lofts, Block 5
lo
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LOT 3
INLINE SPACE
AVAILABLE
BLOCK 2
INLINE SPACE
AVAILABLE
BLOCK 12
BLOCK 6
BLOCK 7
INLINE SPACE
AVAILABLE
BLOCK 10
BLOCK 4
BLOCK 9
BLOCK
3
AVAILABLE
Unit C-120
1,221 SF
AVAILABLE
Unit C-118
1,223 SF
Modern
BBQ
BLOCK 8
BLOCK 5
AVAILABLE
Unit C-122
1,102 SF
BLOCK 11
El Korita
Restaurant
HARRIS STREET
AVAILABLE
Unit C-110
2,404 SF
ROBINSON STREET
EAST VALLEY ROAD
SALON TERRA
AVAILABLE SPACE
block 6 (under construction)
AVAILABLE
Space 606
2,368 SF
Block 6
lo
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LOT 3
INLINE SPACE
AVAILABLE
BLOCK 2
INLINE SPACE
AVAILABLE
BLOCK 8
BLOCK 12
BLOCK 6
BLOCK 7
INLINE SPACE
AVAILABLE
BLOCK 5
BLOCK 10
BLOCK 4
BLOCK 9
BLOCK
3
BLOCK 11
Whole Foods
Parking
AVAILABLE
Space 604
2,034 SF
AVAILABLE
Space 603
2,546 SF
AVAILABLE
Space 602
2,558 SF
AVAILABLE
Space 601
4,334 SF
MARKET STREET
AVAILABLE
Space 605
2,323 SF
AVAILABLE SPACE
market street lofts, block 10
AVAILABLE
1008
3,131 SF
AVAILABLE
1010
3,013 SF
AVAILABLE
1012
3,627 SF
AVAILABLE
1004
4,114 SF
AVAILABLE
1002
1,134 SF
AVAILABLE
1016
2,420 SF
Market Street
Lofts, Block 10
AVAILABLE
1020
1,355 SF
lo
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LOT 3
INLINE SPACE
AVAILABLE
BLOCK 2
INLINE SPACE
AVAILABLE
BLOCK 8
BLOCK 12
BLOCK 6
BLOCK 7
REED STREET
INLINE SPACE
AVAILABLE
BLOCK 5
BLOCK 10
BLOCK 4
BLOCK 9
BLOCK
3
BLOCK 11
ROBINSON STREET
EAST VALLEY ROAD
AVAILABLE
1006
1,757 SF
good news
lots of people have great
things to say about Willits
Basalt sales surge in January
http://www.aspentimes.com/article/2013130329899
Starbucks brews up opening at Willits
http://www.aspentimes.com/article/20130330/NEWS/130329815/0/FRONTPAGE
Whole Foods Roaring Fork rises at Willits
http://www.aspenbusinessjournal.com/article.php?id=5994
Willits owner ready to start another building
http://www.aspentimes.com/article/20130311/NEWS/130319993&parentprofile=search
JE Dunn Construction – Willits Town Center Block 2
http://agcace.com/2012-entries/contribution-to-the-community-2/je-dunn-construction-willits-town-center-block-2/
1301 Canyon Boulevard
Suite 228
Boulder, CO 80302
(303) 534-0900
www.sullivanhayes.com
Sean Kulzer
skulzer@sullivanhayes.com
Michael DePalma
mdepalma@sullivanhayes.com
Local Inquiries:
Tim Belinski
tbelinski@indventures.com
Independence Ventures LLC
Cell: (970) 274-4711
Office: (970) 277-1100
The information contained herein has been compiled from sources believed to be reliable. However, SullivanHayes has not independently verified the same and makes no guarantee, warranty or representation about such information.
Any opinions, assumptions or projections used are for illustrative purposes only and do not necessarily represent the current or future performance of the property. Site plans, renderings, aerials, marketing data, pricing and other terms
are subject to change at any time. You and your tax, financial and legal advisors should make a thorough independent investigation of the property to determine its suitability to your needs. SullivanHayes, its broker associates and its
salespersons, are or will be acting as agents of the seller/lessor with the duty to represent the interests of the seller/lessor. SullivanHayes will not act as your agent unless an agency agreement is signed and in effect.