Alienware Factsheet

A L I E N W A R E
REDEFINING YOUR STANDARDS
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Background
Founded in 1996, by two avid gamers and spirited entrepreneurs, Alienware has quickly become the leading manufacturer of highperformance computer desktop, notebook, media center and professional systems. Alienware was acquired by Dell Corporation in
March 2006 as a wholly-owned subsidiary and currently employees over 700 employees in the United States, Costa Rica and Ireland.
Alienware’s unique and award-winning products incorporate state-of-the-art components, innovative engineering, and
unprecedented customer service to deliver the ultimate in performance and style. Whether used for gaming, editing movies or
composing music, Alienware offers best-of-breed products that offer superb, uncompromising quality that are ideal for any activity
that requires a fast, powerful system. With an unwavering passion to build the world’s most powerful computers, Alienware
continues to set the high-performance standard.
Alienware Consumers
• An Alienware consumer understands technology and places a premium on performance.
• They are the influencer in their household and/or circle of friends, advising over nine people a month on hardware purchases.
• Their application of technology is targeted at achieving a specific goal and they value innovation and design that delivers
improvements in performance, usability and overall experience.
• Technology enthusiasts who require the best performance available, usually male, between the ages of 18-40.
• Spend thousands per year on PC hardware and software & upgrade their PC hardware often.
• Spend several hours per week playing PC games.
Brand Attributes
• High performance • Top of the line, quality components • “Bleeding-edge” technology
• Custom built • Unique & innovative design • Best-in-class customer service
Awards
Alienware is recognized worldwide among mainstream and niche media as an award-winning system builder. Awards include:
•Laptop Magazine - Area-51 m9750 - “Editors’ Choice” • PC Magazine - Area-51 m9750 - “Editors’ Choice”
• Computer Shopper-Hangar18 -“Editors’ Choice” • Laptop Magazine - Area-51 m9750 -“Ultimate Mobility Award”
• My Gamer – Area-51 7500 - “Hardcore Hardware” • Laptop Logic – Aurora m9700 – “Highly Recommended”
• I4U News – Aurora mALX -“Editors’ Choice” • Computer Shopper – Editors’ Choice – Hangar18
• Think Computers – Editors’ Choice – Area-51 7500 • Notebook Forums – Best BTS Gaming Notebook – Area-51 m9750
• Laptop Logic – Editors’ Choice – Area-51 m9750 • HardwareXL – Editors’ Choice – Area-51 7500
• The Tech Zone – Editors’ Choice – Area-51 7500 • Computer Shopper – Hot Buys of 2007 – Hangar18
• Computer Shopper – Hot Buys of 2007 – Area-51 m9750 • Game Boys “Players Choice Awards” – Area-51 m9750
• Computer Shopper’s “Readers’ Choice Awards” – Area-51 ALX, Aurora mALX
Licensing Opportunities
Alienware is seeking licensing partners that manufacture innovative, quality products that capture the brand’s unique
characteristics. Categories available for licensing include computer peripherals, consumer electronics, apparel and accessories.
For additional licensing information contact:
Frances Alvarez
frances@baileylicensing.com
Tel: (305) 668-7000
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