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B E R K E L E Y
A B A
P R E S E N T S
THE BOTTOM LINE
VOL. 60, ISSUE 2 | FEB 2015
1 President’s Message
2 Upcoming Events
IN THIS ISSUE
3 Members Spotlight
4 Meet the Committees
5 Development
6 Alumnus Spotlight
7 Business News
ABA OFFICERS
PRESIDENT
Caroline Young
young.h.caroline@berkeley.edu
VP OF OPERATIONS
EXTERNAL VP
Leon Zhang
Peter Lai
leonzhang@berkeley.edu peterlai@berkeley.edu
INTERNAL VP
Rachel Lee
yslee1395@berkeley.edu
VP OF FINANCE
Shreya Shanbhag
sshanbhag@berkeley.edu
COMMITTEE CHAIRS
COMMUNITY SERVICE
Adelaide Tran
adelaide.tran@berkeley.edu
Allen Wang
alleniveray@berkeley.edu
DEVELOPMENT
Jennifer Jeong
jeongyu@berkeley.edu
Jason Wang
jasonwang@berkeley.edu
MARKETING
Grace Noh
gracesnoh@berkeley.edu
Michael Wang
wangziyi@berkeley.edu
MEDIA TECH
Angela Ko
ako926@berkeley.edu
Timothy Hsu
timothyhsu001@berkeley.edu
PROFESSIONAL
Yeon Jae Kim
yeonjae@berkeley.edu
Calvin Leung
calvin1leung@berkeley.edu
PUBLICATIONS
Clarissa Tan
clarissa.tan@berkeley.edu
Andy Hsu
andymurrayhsu@berkeley.edu
SOCIAL
Alina Lee
alee95@berkeley.edu
Conan Zhou
conanzhou@berkeley.edu
SPECIAL ACTIVITIES
Marissa Wong
marissawong18@berkeley.edu
Shaun Tjahaja
stjahaja@berkeley.edu
SPONSORS
The Bottom Line | The President’s Message
The President’s Message
“What you put in ABA is what you get out of it, so you
might as well give it your all.”
What has been your most pivotal/memorable experiences in ABA?
One of my most pivotal experiences in ABA was my decision to apply for Cabinet in the first place. I had such a positive committee experience on Publications that I knew I wanted to give that sort of experience to the younger generations. I had some initial doubts about whether I could be the best chair and
mentor that I wanted to be (since I don’t believe in doing things half-heartedly), but I’m glad that the Officers at the time decided to take a chance on me.
What has been the most challenging and fulfilling aspects of being president?
The most challenging and fulfilling part about being President is definitely trying
to be the best leader and role model possible to the members of ABA while being
conscious of my own personal growth. A leader is the representative of the group
he or she leads, and it’s natural for leaders to want to put on their best face -- I
know I certainly do. But the danger of trying to maintain this front of “perfection”
is that you don’t have a lot of time to reflect on how you can personally improve,
much less actually try. It’s a weird balance, trying to be the exemplar while trying to constantly improve on your shortcomings. It’s pretty challenging, but as
long as members are happy with their experience in ABA, I have no complaints.
What do you look forward to most this semester?
I’m looking forward to a lot of events this semester! Mr. Business is always a personal favorite, and Third Gen
never fails to get a laugh out of me. But more importantly, I’m looking forward to making friends with a lot of new
people!
If you can describe ABA in 3 words, what would they be and why?
“Worth the effort.” What you put in ABA is what you get out of it, so you might as well give it your all.
With ABA Love,
Jackee Lee
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The Bottom Line | Upcoming Events
Upcoming Events
3/1: VITA Filing Session # 2
3/6 - 8: Members’ Retreat
3/9: Altria Case Competition
3/10: Open Social Event
3/12: Third General Meeting
3/15: Professional Workshop # 2
3/17: Business Gala
3/19: EVP Event
David Zhang
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Berkeley ABA | February 2015
The Bottom Line | Members Spotlight
Members Spotlight
Committee Members of the Month
“Yvonne has been nothing but positive and energetic since day one in our committee.
She is always looking for ways to learn more not only from professional development
and her chairs, but also from her fellow committee member peers. She has been a constant joy for everyone in our committee, and we are very fortunate to have her!”
- Michael Wang & Grace Noh
Yvonne Chou
Marketing
Ankit Bhatt
“Ankit has been tremendous in setting an example for his
peers in the Professional Committee. From initiating skit
ideas, attending every event thus far in ABA, and volunteering to attend info sessions for Business Gala contact information, Ankit has put forth 110% to make the most of
his time here in ABA once again. We are incredibly excited
to see how Ankit grows here on out in the next couple of
months!”
- Calvin Leung & Yeon Jae Kim
Professional
Cabinet of the Month
“I can’t think of another person who deserves Cabinet of
the Month more than Jennifer. Having worked closely with
her for the last few months, I’ve really seen how much effort she puts into Development, and she’s really been a joy
to have as a co-chair. Not only that, she is such a friendly and outgoing person, and is great at bringing people together. She also has really good taste in phone cases.”
- Jason Wang
Jennifer Jeong
Development Chair
“From DIY-ing a bunch of audio equipment over winter break that makes MT seem super cool, to actively seeking out other cabinet and committee members in order to foster the sense of community that ABA prides itself in, Tim has been anything but average.
He’s the person whose humor never fails to cheer me up and the person that I know that
I can always rely on. He has been, by far, one of the best co-chairs any person could
ever ask for, and I can’t even begin to express how blessed I am to have him as my co.”
- Angela Ko
Alumnus of the Month
“Robert has always stood out as an outstanding mentor and Alumnus in ABA. He exemplifies virtues that
our members should aspire to -- humble, gracious,
and driven. We would like to thank him for his assistance in training people for VITA and his willingness to
always come back and pass down his knowledge has
always been a huge boon for us. Thank you, Robert!”
- Caroline Young
Timothy Hsu
Media Tech Chair
Robert Yu
Pubs ‘12, CS ‘13, VPF ‘13
Destini Au
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The Bottom Line | Meet the Committees
Meet the Committees
Community Service
Top Row: Louisa Zhang, Lily He, Melinda An
Bottom Row: Yanna Gong, Sarah Wang, Jasmine Lin
(Not Pictured: Chris Lai, Zhaohong Jin)
Social
Top Row: Vivian Yao, Teddy Pornprinya, David Zhou,
Jeremy Weisz
Bottom Row: Yen Lee, Alyssa Nguyen, Sonia Yang, Sarah Jonn
Media Technology
Top Row: Felix Su, Shantanu Phadke, Hewson Ju,
Shadman Rahman
Bottom Row: Tiffanie Abacan, Gabby Lin, Cynthia Ha,
Alice Hsieh, Mina Tran, Roann Pao
Marketing
Top Row: Ryan Rodriguez, Kenneth Zhang, Owen Xie
Bottom Row: Yvonne Chou, Michelle Chang, Amy Zou, Jo Jin
Leong, Jasmine Li
Professional
Top Row: Jay Zhang, Michael Lee, Ankit Bhatt
Bottom Row: Bonnie Young, Vivian Thach, Melodi Au,
Isadora Tran, Nadia Birouty
Publications
Top Row: David Zhang, Jackee Lee, Pamela Hu, Chris Huang
Bottom Row: Emily He, Roselyn Chan, Destini Au, Lucy Choi
Roselyn Chan
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Berkeley ABA | February 2015
The Bottom Line | Development
Tips on Resume Writing
Insights on how to write an effective resume.
The hidden myths of resume-building are busted here!
1. How do we make our resumes stand out when all
resume templates look similar?
4. How can we discern whether we are being thorough
in our descriptions or simply too wordy?
Use key words in your resume that relate to the firm you
are interviewing for. It is not uncommon for individuals to
have multiple “versions” of their resumes in order to cater to different industries. An example would be using finance-related terms such as “cash-flow,” “financial drivers,” and more if you are applying to investment banking.
Each
bullet
point should
be one sentence max.
If it is more
than that , it
means that
you are being
too wordy. A
good way to stick
to conciseness
is writing from margin to margin for each one-line bullet
point. It prevents you from writing too much by reminding
you to make sure that you focus on the action, impact,
and specifics (i.e. numbers) within the limited amount of
space you have.
2. On which words should we apply bold or italic typeface, if any?
Bold the company’s name and italicize the position you
held. It is mainly up to your own personal style. Just try to
not bold or italic too much.
5. Can a resume ever sound boastful?
3. When listing professional experiences, should we
group similar experiences together or list them by the
order of their length of terms?
Always list most recent items first. It does not matter if
you think you had a better or more relevant experience
in the past. No one cares about something you did two
years ago. List them chronologically, with your most recent experiences at the top of each section. Make sure all
of the items on your resume are as relevant as possible
to each company you are applying for; if you cannot fill
up your one-page resume with relevant experiences, then
you can add in other recent experiences.
No. What you have accomplished is what you have accomplished. How boastful can a college resume sound
anyway compared to that of an experienced professional? If you simply state what you have done, then it is not
boastful. The metrics (i.e. quantitative data, results, rewards, distinctions, titles etc.) are all facts. In terms of
qualitative measures, some adjectives may be excessive
but worry less about coming off as boastful and more
about proving a point.
Lucy Choi
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The Bottom Line | Alumnus Spotlight
Alumnus Spotlight
Kevin Ho Nguyen is someone who constantly strives for the better. As former president of
ABA, Kevin has played a monumental part in crafting ABA into the ambitious organization
that it is now.
What roles did you take on during
your time in ABA?
I served in the Fall 2011 Social
Committee. Following, I served
on Cabinet for four semesters as
the Spring 2012 Special Activities Chair, Fall 2012 Social Chair,
Spring 2013 External Vice President, and Fall 2013 President.
Everyone acquires an abundance
of professional skills through
ABA, but how has ABA shaped
you as a person?
ABA has made me more empathetic as I’ve learned to appreciate qualities in individuals that I
wouldn’t have otherwise. I used
to believe a leader needed to exhibit Type A personality traits to
demand respect, when in actuality, respect is earned. I truly value
those who go about their duties
without recognition - the unsung
heroes of ABA. Their work ethic
has humbled me and prepared
me to serve as President.
What has been the most fulfilling
part of ABA?
As a committee member, what is
something you wish you could’ve
done but didn’t?
If your entire ABA experience
was adapted into a movie—what
would the tagline be?
I took advantage of every opportunity as a Committee Member,
boasting an unprecedented participation rate. However, I feel I
was very exhibitionist in the way I
went about making myself known.
While I wouldn’t have changed my
level of enthusiasm, I feel such
an attitude could be off-putting,
and I wish I knew when to take a
step back so that I could succeed
alongside my peers rather than in
opposition to them.
Witness a New Dawn.
As a past president who implemented so many innovative
ideas, what inspired you?
I want to give members what ABA
couldn’t give to me. Not to say
that I didn’t enjoy my journey, but I
want members to have the fulfillment of my experience multiplied
10 fold.
ABA’s most outstanding feat is its
legacy, and in that respect, I find
it most rewarding to see people
that I have led rise to the same
positions as I have and lead ABA
in their own right. It’s about passing the torch.
What has been occupying your
time since ABA?
Learning, lifestyle changes, and
personal pursuits. I’ve had more
time to pursue my passion for
storytelling, which has been actualized in my positions as a
photographer for UC Berkeley as
well as Humans of Berkeley. I’m
constantly striving to improve
my athleticism and am a recent
member of the 1000 pound club.
I’m trying to experiment more
with fashion out of simple male
essentials, looking into Americana, designers, and streetwear
for inspiration. Lastly, I was recently casted as the male lead for
the VSA culture and I’ll be prepping for Mr. Business.
Pamela Hu
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Berkeley ABA | February 2015
The Bottom Line | Business News
How One Billion Dollars Was Stolen
A gang called the Carbanak Ring has just pulled off one of the biggest cyberheists ever... and they’re nowhere to be found.
Chris Huang
I
t had already been two years before anyone suspected anything.
One billion dollars was stolen from
over 100 banks in 30 different counties by a gang dubbed the Carbanak
Ring. It was so well coordinated that it
is being called one of the largest and
most sophisticated cyberheists ever.
In just around two years, the Carbanak
Ring managed to steal from some of
the largest banks in Russia as well as
the United States. Although they have
not yet been caught, rumors have suggested that the gang had supposedly
decreased or even stopped all activity
around December of 2014. So how exactly did they manage to pull this off?
They used Trojans, hence their name,
Carbanak Ring. They targeted employees who were in charge of ATMs and
installed Trojan to give them access to
what the employees did. In doing so,
they were able to control the ATMs, thus
giving them the power to distribute cash
to whatever and wherever they wanted.
Perhaps the most interesting fact is
how they approached the situation.
Instead of acting like customers and
withdrawing money, they stole directly
from the banks. Another method that
was used included sending emails filled
with malicious software, called spear
phishing. As Stu Sjouwerman, CEO of
KnowBe4 claims, “While this cyberheist is considered very sophisticated,
spear-phishing is one of the most preventable and affordable,” he said. “You
would expect the finance industry to
set the bar very high and have employ-
ees trained within an inch of their lives
not to fall for such an attack. We would
highly encourage financial institutions
to take a look at their training methods and beef them up accordingly.”
By using this method, the Carbanak Ring
was able to access security cameras
which then allowed them to become familiar with the targeted bank’s schedule.
So if spear-phishing is very preventable,
why not invest in a security that thwarts
this? “These attacks again underline
the fact that criminals will exploit any
vulnerability in any system,” Sanjay Virmani, director of Interpol Digital Crime
Center, said in a statement prepared by
Kaspersky. “It also highlights the fact
that no sector can consider itself immune to attack and must constantly
address their security procedures.” One
possible answer is, since spear-phishing seems like the easiest way to target banks, nothing needs to be done
because criminals will think that
banks have done something to ensure
sphere-phishing is not an option. The
reverse psychology here gave the Carbanak Ring the perfect opportunity to pull
off one of the biggest cyberheists. Ever.
Courtesy of Business Insider
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The Bottom Line | Business News
The New “Edition” of Fashion
Apple products are expensive, and Apple makes a ton of money every
quarter because of that. The crazy expensive version of its upcoming
gold Apple Watch “Edition” can lift the whole market for wearables! Emily He
R
emember how every time Apple
released a new product, we would
always hear debates of whether or
not to spend money to get the newest gadget? Well, it’s going to happen
again this April 2015, when Apple releases its first wearable - Apple Watch!
The Apple Watch is the company’s
first all-new product since the iPad.
The watch comes in three models: standard, luxury, and sport.
The watch also has two different
face sizes and accompaniment
of straps, which makes a potential for 34 different Apple Watches.
Rather than try and make one watch
to suit everyone, Apple has designed
three basic Apple Watch varieties that
are targeted at different groups of
people. The Watch Sport, for example,
is ruggedized and features strengthened Ion-X glass face so it should be
able to take some bashing around.
The Apple Watch Edition is designed for the fashion conscious,
with 18-karat gold cases available in
yellow or rose gold. There are also a
collection of straps to choose from
including: Link Bracelet, Sport Band,
Leather Loop, Classic Buckle, Modern Buckle, and Milanese Loop. The
strapping mechanism by which the
strap attaches to the watch case
makes it really easy to changes
bands, so you can always change it
up and make it the style that suits you!
Apple has already announced the
Apple Watch Sport price at $349,
however, Apple hasn’t announced
pricing for the other models.
An Apple fan site is currently running a poll, asking its readers to
guess the final asking price for
the gold Apple Watch. The poll
starts at $1,500 to $2,500 and
goes all the way up to $10,000!
Although the Edition model doesn’t
have a set price yet, it’s expected to
go for more than the $4,000 Mac
Pro computer, making it among
the most expensive Apple products
ever. If the price comes in at $5,000
per Apple Watch, and Apple sells 1
million per quarter, that means Apple can pencil in $5 billion in revenue on sales of the high-end Watch!
Smartwatches have been available
for the last couple of years from
companies like Motorola, LG, and
Samsung but none have been able to
attract widespread consumer interest. However, according to research
firm CCS Insight, the Apple Watch
will play a major role in the wearables market this year and, if successful, it can lift the whole market.
What’s the purpose of the SmartWatch? It’s a little bit of everything:
displaying a fashion accessory;
glancing at information more easily
than reaching for a phone; communicating in new ways through remote
taps to make calls and send messages; buying stuff with Apple Pay
without having to carry your iPhone.
Are you excited about the launch in
April 2015 yet?
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