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WORLD’S PREMIER CYCLING FESTIVAL
APRIL 14 - 17, 2016
MONTEREY
CALIFORNIA
USA
SEA OTTER CLASSIC
AT A GLANCE
CROSS COUNTRY
DOWNHILL
DUAL SLALOM
CYCLOCROSS
ROAD RACE
CRITERIUM
CIRCUIT RACE
GRAN FONDO
ENDURO
EXPO
SEA OTTER EGG HUNT
SKILLS AREA
DEMOS
LIVE MUSIC
BEER GARDEN
BY THE NUMBERS
70,000
10,000
Fans
Athletes
Campers
Exhibiting Brands
Journalists
6,500
700
375
Cycling Genre
Gender
62% Male
38% Female
61%
Mountain Bike
39%
Road Bike
Household
Income
59%
41%
Under
$150K
Over
$150K
5-YEAR GROWTH
2011 - 2015
26%
58%
96%
College & Post-Grad Degrees
Athletes
UP 14%
Journalists
UP 15%
35 to 54
74%
Fans
UP 30%
18 to 34
Ages
Campers
UP 32%
Ages
Exhibiting Brands
UP 35%
High School Degrees
WHAT THE FANS ARE SAYING
97%
93%
91%
76%
The Sea Otter Expo is Terrific!
I’m Recommending Sea Otter to a Friend.
I Like Everything About Sea Otter!
I’ll Purchase Product from a Sea Otter Sponsor.
MEDIA REACH
5.5
1.2
1.0
38.7
Million Online Media Campaign
Million Print Media Campaign
Million Webpage Views
Percent Webpage Open Rate
30,000
21,000
7,200
7,100
Active Email Contacts
Facebook Fans
Twitter Followers
Instagram Fans
TESTIMONIALS
“This event is thriving!”
Ned Overend | Mountain Bike Hall of Fame
“The culture of cycling comes together at Sea Otter.”
Mike Sinyard | Specialized Bicycles | Owner
“Great place to get connected to the global cycling community!”
Claudia Wasko | Bosch | eBike Systems Regional Business Unit Leader
“Love the energy, the passion, the celebration of all styles of cycling.”
Ryan Leech | Professional Mountain Biker
“Sea Otter is very important for our clients who are here to introduce new products and get the early season energy.”
Eric Doyne | Dispatch Communications , LLC | Founder
“Amazing place to check out what is new in the bike industry and launch new products for our company and our brands.”
David Zimberoff | SRAM Corporation | Vice President of Marketing
“It’s not just a bicycle event, it’s a lifestyle event!”
Zap Espinoza | Road Bike Action | Editor-in-chief
“One of the biggest cycling festivals we see every year. This event attracts everyone from families, consumers,
customers, racers from the elite to the brand new.”
Duncan Riffle | SRAM Corporation | North American Mountain Bike PR and Media Manager
INQUIRIES
Sponsorship Inquiries
Kathy Giger
(831) 578-3116
kathy@seaotterclassic.com
Exhibitor Inquiries
Skip Latham
(831) 751-6806
skip@seaotterclassic.com
General Inquiries
(800) 218-8411
info@seaotterclassic.com
Complete event details available at SeaOtterClassic.com