SMTnet Media Kit

SMTnet
Helping businesses find each other
98 Elm Street, Portland, ME 04101, USA Phone: 207-780-0887, E-mail: info@smtnet.com
SMTnet Media Kit
Since its launch in 1994, SMTnet has been the
world’s leading electronic manufacturing industry online platform attracting a large, loyal, and
growing audience of industry professionals from
around the world.
SMTnet 2016 Media Kit For
Our mission is to move your business forward
by providing industry specific and Internetwide visibility for your company’s products
and services both through the SMTnet site and
through increased exposure in search engines
like Googletm
Distributors,
SMTnet Statistics
12 months site usage:
(January 1 2015 - December 31 2015)
OEMs,
Contract Manufacturers,
Service Providers.
“We’ve been using SMTnet for years in order to gain
new business opportunities and obtain feedback about
our existing products/services.
SMTnet sends more visitors to our website than any
other industry specific website!”
800,690 Unique Visitors
539,782 New Visitors
Marc Peo, President
10,000,000+ Page views
Heller Industries, Inc.
complete statistics on page 3
OVERVIEW
SMTnet Target Audiences
About SMTnet ......................................... 2
All professionals within the electronics
manufacturing industry
Site Traffic Usage .................................... 3
This includes CEOs, production engineers, design engineers, engineering management, site
and factory floor management, and senior management in the SMT & EMS sectors.
PROMOTIONAL OPPORTUNITIES
Search engine robots
SMTnet.com encourages search engine robots
like Googletm to visit and index your company’s
information on SMTnet which gives your company better visibility in the search engine results.
Marketing Packages................................ 4
A La Carte Advertising ............................. 6
Newsletter Advertising............................. 8
1
Overview - About SMTnet
Why use SMTnet?
Key Highlights:
Your target audience is here.
Launch year: 1994
People you are looking to reach: manufacturers, engineers, CEOs,
buyers and decision makers from the electronics manufacturing
industry are the audience of SMTnet.com.
Audience:
Our members are active.
The biggest determinant of our popularity is the fact that SMTnet
is a member driven portal - all the content is provided by our
members.
Members: over 38,000
Companies: over 14,000
Benefits of placing your content on SMTnet:
provides brand exposure and
lead generation in front of an
industry specific audience.
Technical information seekers: Engineering personel responsible for manufacturing,
assembly, materials, maintenance, failure
analysis functions.
Sales & Marketing, Purchasing Agents:
Lead generation and marketing efforts.
Get more recognition in Googletm
1 Your visibility on SMTnet
All industries using electronic products and
technology in manufacturing, design and
service.
2 Within hours your adver-
tisement is indexed and helps
get your website found at the
top of major search engines.
Thus, The value of placing your content on SMTnet goes far
beyond just SMTnet.
In other words: your business obtains visibility not only when
a person is visiting SMTnet, but also when he or she searches
on Google, Yahoo! or Bing.
Business Segments: PCB manufacturers,
contract manufacturers, EMS providers,
OEMs, equipment dealers and suppliers to
the industry.
Media products:
• SMTnet.com portal.
• Express - weekly email newsletter.
Geographic coverage: worldwide.
User Contributions
Forum Threads: over 14,000
Events Posts: over 1,000
News Posts: over 9,000
Technical Library Articles: over 600
Equipment Marketplace Postings: over 42,000
Career Posts: over 2,000
Let us help you build your brand and direct relationships with industry professionals. Promote your products
and services in front of over 30 000 members and visitors - your exact target audience.
2
Overview - Site Traffic Usage
12 months results (January 1, 2015 - December 31, 2015)
Sources: Google Analytics, Countercentral.com
Site Usage
Unique Visitors: 800,690
New vs. Returning Visitors:
35.38%
New Visitors: 260,908
Returning Visitors: 239,400
New Visitors
Page Views: 10,000,000+
Returning Visitors
64.62%
Visitors Location Distribution
% of total traffic
over 20%
5% to 20%
1% to 5%
0.5% to 1%
0.3% to 0.5%
0.1% to 0.3%
0% to 0.1%
no traffic
Traffic Sources
Direct Traffic 1 : 11.90%
Referring Sites 2 : 4.32%
Search Engines 3 : 83.78%
1
2
3
Search Engines 557,559 Visits (83.78%)
Direct Traffic 79,226 Visits (11.90%)
Referring Sites 28,719 Visits (4.32%)
Visitors came to SMTnet.com by having SMTnet as their homepage or by typing SMTnet.com in the URL, or because SMTnet.com is
bookmarked on their computer.
Visitors that came to SMTnet.com by clicking a link from another website (other than a search engine)
Visitors that came to SMTnet.com from search engines
3
Promotional Opportunities - enjoy more recognition!
SMTnet offers marketing packages suited
for every budget. Advertising a la carte is
also possible (perfect if you want to promote
a single event).
Recognition beyond SMTnet
You will not only receive top exposure throughout entire SMTnet
site, but also better recognition for
your website in major search engines like Google, Yahoo! or Bing.
Marketing Packages - Lead Generation, SEO, Branding, Marketing, Monitoring Tools
Top Features (see the full packages overview on the next page):
WHO Saw You - Know WHO has seen your company on SMTnet!
Moreover... identify which companies the visitors are affiliated with!
See a Lead Report of visitors to
your company.
Stay on Top of Search Results and Directories.
Bury your competition in the search results!
Put your business in front of potential customers at the
precise moment they’re searching for what you sell!
Did You Know?
Visitors search for businesses over 90 000 times
per month on SMTnet.
Include Your Website in Search Results.
Bring people directly to your website!
When the “full website search” feature is used at SMTnet,
pages on your website that are most relevant to the search
term will be included in the search results.
search results
your website
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Advertise with Graphic or Text Ads
Top exposure in front of your target audience. Mix and
match different banner sizes for ultimate visibility.
Your 24/7 Branding Tool!
Targeted ads are available also.
4
Marketing Packages
Features
60,000 ad 200,000 ad 350,000 ad 500,000 ad 1 Million ad over 2 Millions
views/year views/year views/year views/year views/year ad views/year
Power Membership Advertising, branding and
monitoring tools.
WHO Saw You - Get Sales Leads.
Learn which companies have seen
your company on SMTnet.
Graphic and Text Ads
Run-of-Site ads.
Pre-Trade Show Ads - promote
your booth #.
1 event
Targeted “smart” Ads.
Newsletter Banner.
2 events
3 events
4 events
all events
1 ad
2 ads
3 ads
4 ads
1/month
2/month
3/month
4/month
1/month
2/month
3/month
4/month (all)
$500/
month
$750/
month
$1,000/
month
$1,500/
month
Section Button.
SMTnet Homepage Button.
Company and Product Listings
Features
Priority in search results & top
spots in directories.
Featured spots in directories.
Search Inclusion - Your web pages
included in the SMTnet search
results.
Videos, links, social media
inclusion.
“Featured Product” in the
Newsletter.
Forum Alerts
Notification when your company,
products or relevant topics are
being discussed in the SMTnet
Forum.
$97 /
month
$300 /
month
5
A La Carte Advertising
Please remember to see our marketing packages (page 4) that save you lots of $!
Guaranteed Minimum Ad Views*
Ad Type
Targeted Ad
Full Banner (468 x 60)
Square Banner (125 x 125)
Mini Skyscraper (120 x 240)
Medium Skyscraper (160 x 300)
Button (100 x 50) - SMTnet Home Page
Button (100 x 50) - Any Site Component
Button (100 x 50) - Used Equipment Marketplace
Views / Month
3 Months
6 Months
12 Months
unlimited
ad type of your choice, plus $200
10,000
20,000
30,000
10,000
20,000
30,000
10,000
20,000
30,000
10,000
20,000
30,000
unlimited
unlimited
unlimited
$450
$810
$1,200
$324
$572
$650
$324
$572
$650
$450
$810
$1,200
$700
$450
$450
$425
$765
$1,100
$306
$540
$625
$306
$540
$625
$425
$765
$1,100
$675
$425
$425
$400
$720
$1,000
$288
$509
$600
$288
$509
$600
$400
$720
$1,000
$650
$400
$400
* Guaranteed Minimum Ad Views - Each Banner is guaranteed the specific amount of contracted ad views. Ad views
occur over a 30-day period, beginning on the first day of the ad campaign.
6
Where do Banner and Text Ads appear on SMTnet?
Ad Type
SMTnet Home Page
Specs
Targeted Ads
size: all available
(banners, text ads)
position: top, side and bottom
of the page
available on: all pages
Full Banner
size: 468 x 60
position: top and bottom of the
page
available on: all pages
Square Banner
size: 125 x 125
position: right side of the page
available on: all pages
Mini Skyscraper
size: 120 x 240
position: right side of the page
available on: all pages
468 x 60
125
x
125
160
x
300
position: top of content
available on: sections home pages
Text Ad
size: max. 250
characters
position: right side and
bottom of the page
available on: all pages
125
x
125
100 x 50
position: right side of the page
Medium Skyscraper
available on: all pages
size: 160 x 300
Button
size: 100 x 50
120
x
240
100 x 50
100 x 50
125
x
125
100 x 50
100 x 50
468 x 60
SMTnet section home page (example: Forum)
Banner Specifications
File formats: gif, jpg swf
468 x 60
Maximum size: 100kb
100 x 50 100 x 50 100 x 50 100 x 50 100 x 50 100 x 50 100 x 50
Banner Ad Creation
160
x
300
You may supply your own banner per our specifications
or SMTnet can create one for you.
Ad Type
Full Banner (468 x 60)
Mini Skyscraper (120 x 240)
Medium Skyscraper (160 x 300)
Square Banner (125 x 125)
Button (100 x 50)
Price
$200
$170
$170
$150
$100
125
x
125
125
x
125
120
x
240
160
x
300
125
x
125
468 x 60
125
x
125
125
x
125
7
Express Newsletter - Overview and Advertising Opportunities
Subscribers: Over 25 000 industry professionals.
Distribution: Emailed weekly and archived on the SMTnet site
Frequency: Weekly, every Thursday.
Featured Article
Content Overview and Promotional Opportunities
125
x
125
Each of the following SMTnet Express newsletter sections may
be a part of your advertising campaign.
Featured Article - recent technical article / white paper from our
Technical Library is the key part of every issue.
125
x
125
Featured New Product
125
x
125
125
x
125
Featured New Products - products of our sponsors.
Featured Auction - upcoming equipment auction(s).
Featured Auction
Equipment Mart - featured used equipment ads.
Upcoming Events - upcoming electronics industry events.
Equipment Mart
Career Center - job openings and resume listings.
Industry Associations - SMTA and IPC information with links to
their upcoming events.
Upcoming Events
Express Newsletter Advertising Rate Card
125
x
125
125
x
125
125
x
125
Career Center
The following prices are for a la carte advertising. Marketing packages
(page 4) include newsletter advertising with no additional cost.
Ad Type
Square Banner (125 x 125)
Featured New Product
Featured Auction Ad
For Sale Online Ad
Featured Equipment Mart Ad
Featured Event
Featured Job Ad
3 Months
$350 / issue
$450 / issue
$400 / issue
$400 / issue
$400 / issue
$150 / issue
$150 / issue
6 Months
$325 / issue
$425 / issue
$375 / issue
$375 / issue
$375 / issue
$125 / issue
$125 / issue
12 Months
$275 / issue
$375 / issue
$325 / issue
$325 / issue
$325 / issue
$100 / issue
$100 / issue
Industry Associations
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SMTnet
Helping businesses find each other
98 Elm Street, Portland, ME 04101, USA Phone: 207-780-0887, E-mail: info@smtnet.com
SMTnet
98 Elm Street
Portland, Maine 04101
Tel: 207-780-0887
Fax: 207-775-7710
info@smtnet.com
SMTnet.com Website Map
Home Page
Electronics Forum
Technical Library
Industry Directory
New SMT Equipment
Used SMT Equipment
Parts & Supplies
Equipment Auctions
News Releases
Blogs on SMTnet
SMT & PCB Videos
Staff
Managing Director:
Roland Girouard
email: rgirouard@smtnet.com
Sales:
Derek LaBorie
email: derek@smtnet.com
Customer Service:
Anna Girouard
email: listings@smtnet.com
Editor SMT Express:
David Fish
email: info@smtnet.com
Events Calendar
Career Center
About SMTnet
Express Newsletter
Advertise
SMTnet
Tel: 207-780-0887, E-mail: sales@smtnet.com
9