Franchise? - CybizCorp

FRANCHISE
BLUEPRINT
AGENDA
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Food and Beverage Industry in India
Why Food and Beverage?
Why to take a Franchise?
Choose the Best – Lazeez Affaire Group
Working with the Best
AGENDA
Ω Power of this Brand
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Our Ambience
Our Menu
Our Food
Our Events and Promotions
Us in the News
Ratings and Testimonials
Ω Working Together- Our Proposition
 Business Model
 FAQ’s
Ω Next Steps?
Food and Beverage Industry in India
 The total size of the food service industry in India as per the current
estimates is Rs 247,680 crore (USD 48 billion) and projected to grow to Rs
408,040 crore (USD 78 billion) by 2018
 Food service industry contributes approximately 2.3% of the total GDP
 Casual Dining restaurants and QSR’s accounts approx. 74% of the chain
market, and café’s stand at ~12%
 Food and Beverage industry employs about 3 million people
 Growing at a Compounded Annual Growth Rate of more than 16%
Why Food and Beverage?
 There are approximately 500,000 restaurants in India in the organized sector.
Rapid urbanization and rising disposable incomes have aspired many to own
a restaurant one day
 The focus of eating out has now shifted from food being a necessity to be
entertained at the same time
 Due to availability of economical staff and other internal and external
factors entry barrier is quite low in Restaurant Industry
Why Food and Beverage?
 Restaurant business has evolved from stand-alone outlets to chain of outlets.
The food retail industry in India has evolved and therefore different trends
are catching up such as new fusion concepts and chef turned entrepreneurs
etc.
 There are 10 million households in India with average household income of
Rs 46,000 per month and 2 million households with household income of Rs
115,000 per month. Eating out has emerged as a trend, which is prevalent
within this elite group
Why Food and Beverage?
 Restaurants serving alcohol earn good bucks, they buy alcohol at
institutional price, rebrand it along with live events or music and sell it at
premium
Why to take a Franchise?
 Be an entrepreneur
Build a business for yourself and a future for your offspring, has always been a robust
motivator in in life
 Proven business model
Franchising allows entrepreneurs to plug into a tried and tested business model and
focus their efforts on running the business, rather than on adjusting it in midway. You
are ready to plug and play
 Training and Support
Intensive training, support and kinds of operating manuals are given by a franchisor to
its franchisee in order to make it successful. It can take days or weeks, depending on
the brand. The franchisees are trained in all the brand's know-how, from book keeping
and cash management to branding, sales and marketing, and everything and anything
that differentiates the brand
Why to take a Franchise?
 Powerful Marketing / Advertising
National and regional advertising campaigns and access to promotional materials that
can be personalized and tailored to your local market
 Bulk purchasing
Franchisee has a pricing advantage over independent, non-franchised competitors.
Bulk purchasing discounts and economies of scale--which gives a competitive
advantage to gain for market share within their territory
 Mentoring / Networking
Mentoring from fellow franchisees and franchisor is an invaluable benefit of
franchising. Since each franchisee has an exclusive territory, cooperation is built into
the franchising business model through annual conferences, regional meetings, intranet
and daily phone calls where franchisees can share tips, ask for help and gain from the
experience of older franchisees
Choose the Best
–
Lazeez Affaire
Group &
CybizCorp
Lazeez Affaire Group
Lazeez Affaire Group led by Mr. Priyank Sukhija, a very successful restaurateur,
currently operates more than 20 fine and casual dining restaurants across Delhi and
NCR. The brands owned by Lazeez Affaire Group includes Out of the Box, Boombox
Café, RPM, Raas, Pizzeria Rossa, Rossa Asap!, Warehouse Café, Lazeez Affaire,
Chamanlal & Sons, Fork You, Skooter, Pure Punjab and The Flying Saucer Café.
Lazeez Affaire was set to bring forth a fine dining Indian experience in the heart of
Delhi and NCR. Thus concepts that redefined the dining and leisure experience for
customers by understanding the culinary trends, needs and wants of today’s customers.
Lazeez Affaire Group is responsible for revival of markets such as Hauz Khas Village,
Khan Market, Nehru Place and Connaught Place that are now pegged as ultimate
dining destinations of Delhi and NCR.
CybizCorp
Key Sales
Process
We are the
King in
Franchising
Working
Only with
Leading
Brands
CybizCorp
Passionate
and Strong
Leadership
RE/MAX:
Our Proven
Success Story
Working with
the Best
•
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Mr. Priyank Sukhija is a very successful
restaurateur who began his journey in the
Hospitality sector by establishing the Lazeez
Affaire Group of Restaurants in 1999. Today,
Priyank operates more than 20 fine and casual
dining outlets across Delhi-NCR and Boombox
Café is one of the many innovative restaurants
led by him.
Priyank is constantly developing new and
innovative concepts that are of international
standards. He exemplifies a successful cohesion
of innovation and business acumen, which is the
foundation of his success.
Priyank Sukhija
•
•
A Shri Ram College of Commerce graduate, Sam Chopra founded
CybizCorp in 1996 when he saw untapped potential in the Business
Process Outsourcing sector in India. After being the President of
BPIAI for two consecutive terms, he stepped down in 2009 to set
up the Master Franchise of RE/MAX in India. Although a
Chartered Accountant by profession, Sam has found time to
significantly diversify his entrepreneurial ventures and also
continuously up-skill himself by taking educational courses like
Building a Global Enterprise in India by Harvard Business School,
USA, and Global Enterprise Management by Association of
Technical Studies, Yokohama, Japan.
His profound leadership abilities and sound business judgment has
earned him numerous prestigious awards such as “Most Promising
Entrepreneurs of the Year 2009” followed by the “Outstanding
Entrepreneur of the Year 2013” by Asia Pacific Entrepreneurship
Awards and most recently “Making Significant Contribution in the
Real Estate Sector 2014” by Realty Kings.
Sam CHOPRA
Year
Events
CybizCorp’s Timelines
Events
PK Chopra & Co. was established providing Tied up with world's largest consulting
management consulting services which
company including the 5th largest
1963 – 1990s included Assurance, Tax and Consultancy accounting practice known as BDO and
and expanded footprints in Nepal and
world's largest hospitality consulting
Bhutan as Entry Strategy Consultants
company Horwath International
1996
2000
2004
CybizCorp was formed
Events
Worked with over 170 hotels on behalf of
USAID and represented brands like
American Express, Xerox, A N Z
Grindlays Bank, Vodafone, Airtel,
Satyam, HDFC, for client and customer
acquisition, assurance, tax
CybizCorp provides India entry strategies
for global and domestic companies
including Consulting Services,
Telemarketing and Collections
India Entry Strategy converts into
Incubation services for international
companies in India
Enters into small format kiosk café with
Café Coffee Day
2009
Enters into Real Estate and Franchising
services with RE\MAX
2013
Under the Franchise Consulting division
CybizCorp added Business Services, Food
and Beverage and Retail.
2014
Entered into Master Franchisee with Lazeez
Affaire Group
RE/MAX is the world’s largest real estate
RE/MAX in India has already set up 22
brokerage and franchising company with
Regional Franchisees and 100 Franchised
presence in 98 Countries with 7000+
Offices across 35 cities in a span of 5 years
Offices and 1,00,000+ Agents
Lazeez Affaire Group currently operates We are currently representing RE/MAX
more than 20 fine and casual dining
and Lazeez Affaire Group's brand as their
Signing of the Master Regional Franchise
for Lazeez Affaire Group and CybizCorp
Power
of the
Brand
Boombox café is a unique concept in Delhi based on the street cultures
of diverse parts of the world; it seeks inspiration from the Hip Hop
street dancers who dance with a Boombox playing music. Situated in one
of the classiest market of Delhi i.e. Khan Market, thriving location also
having al fresco sitting. Our Brand is highly recognizable. Our stores are
situated in the best possible locations and are individually designed to
provide customers with a vibrant, friendly environment committed to
superior quality and value. The location uses strong branding and
marketing messages to encourage customer loyalty to the Brand and
offer a great customer experience. We are absolutely passionate about
ensuring our customers enjoy their experience at Boombox.
A great view of terrace, soft soothing music; comfortable seating along with
fantastic food and drinks makes Boombox Café the perfect spot for weekend!
• Boombox café is a one of its kind concept in Delhi based on the street
cultures having a cover of 150 which consist of 50% Café and 50%
Lounge. The atmosphere is fun and casual and the interiors are
inspired from street graffiti, house to hip-hop to rock to bollywood
• Food menu is ambitious with street food from all over the world like
American, European, Italian, Lebanese, Oriental and Indian with
special emphasis on street food. This keeps our customers coming
back again and again and sets us apart from our competition
• Some of the Signature Dishes of Boombox café are Prawn bird eye
chilly Dim Sum, Chicken Chettinad with Malabar Parantha, Chicken
65, Bunny Chow and Kathi Rolls and Herbal Hookahs
“boomboX”
ambience
Interiors
Interiors
Interiors
Interiors
Interiors
Interiors
Interiors
Interiors
Al Fresco
Al Fresco
Al Fresco
Al Fresco
Al Fresco
“boomboX”
Our menu
“boomboX”
Our FOOD
Ceasar Salad
Thin Crust Pizza
Grilled fish in lemon butter sauce
Dim Sum
Chelo Kebab
Chicken 65
Enchiladas
Shrimp Cocktail
Ceasar Salad
Kebab Platter
Pad Thai Noodles
Chicken Burger
Texas Chili Hot Dog
Brownie with Ice Cream
“boomboX”
OUR Events &
Promotions
“boomboX”
Us In the
News
“boomboX”
Ratings &
Testimonials
•
“Love the relaxed feel of this place - nice for conversion. I definitely would go back to try
other dishes. The Yes, the pita bread was tasty looking so fresh I will definitely try it
again; chicken tikka is well cooked seeing chicken tikka mouth watering”
•
“One of the must Visit pace at Khan Market. The food is very delicious and authentic”
•
“I spent an entire Sunday evening there and tried a lot of different foods, and everything
was great. They have a Dinner menu available throughout the day, which is something I
absolutely loved. Plus, their eggs Benedict are amazing! The service was top notch, always
quick and attentive”
•
“This place is undoubtedly one of my favorites. If you're heading to Khan Market, don't
you dare not eat at this place”
“boomboX”
Working
Together- Our
Proposition
Business Model
Boombox Café
CybizCorp
Boombox Café
Regional
Boombox Unit
Franchise
FAQ’s
•
Why should I take “Boombox Café ” Franchise?
A proven business model with right mix of investment, operations, floor plans, national and local
support, national and regional advertising, training , store development assistance, design support,
lease negotiations and architectural guidance etc.
•
How much money will I make?
We are not permitted to furnish any written in formation regarding actual or potential sales. Actual
results vary from restaurant to restaurant and we cannot estimate the financial results of any
particular franchise. We encourage you to visit Lazeez Affair Group Restaurants to have first hand
experience why they decided to acquire additional franchisees
•
Who will build my restaurant?
We will provide comprehensive prototype architectural blueprints from our Design team as well as
recommended architects. Nevertheless, you may also hire a architect and contractor to build your store
•
Who will do Professional interior designs?
Our interior decorators will provide you with the needed assistance in designing your store as well as
choosing your furnishings
•
Why do I have to order my supplies from your vendor?
Franchisees get the supplies from the approved equipments, food and paper products vendors. This
ensures that all Boombox Café restaurants have the best quality food with maximum savings. We have
an internal team which negotiates reasonable costs for goods and services while maintaining standards
and ensuring the best value for Boombox Café franchisees
•
Who will spend on research and development of new products?
Boombox Café will give continual research and development support free of cost
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Accounting and Bookkeeping?
Boombox Café will provide you with a prescribed software system, sales, accounting and bookkeeping
reports, SOPs to be used in the operations
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Personal Representatives?
Boombox Café has representatives available on telephone at the headquarters to resolve any of your
operating issues and periodic inspections of your store will be conducted
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Why do I have to order my supplies from your vendor?
Franchisees get the supplies from the approved equipments, food and paper
products vendors. This ensures that all Boombox Café restaurants have the best
quality food with maximum savings. We have an internal team which negotiates
reasonable costs for goods and services while maintaining standards and ensuring
the best value for Boombox Café franchisees
•
Will I receive training?
We have training centers located in Delhi / NCR. You will be assigned to a
training center based on your location
NEXT
STEPS?
What do you invest?
Initial Franchise Fee
Royalty + Advertisement
Fund
Tenure
Real Estate Requirement
Set Up Cost for Casual
Dinning
To be decided
5% + 2%
5 Years
Minimum 3000 Sq. Ft.
Rs.3000 - Rs.5000 per
Sq. Ft.
If this interests you, contact us at:
Cybiz Center, 309-310
Udyog Vihar, Phase - 4
Gurgaon – 122015, Haryana
Mobile: +91-9654965021
e-mail: puneet@CybizCorp.com
Website: http://www.CybizCorp.com/#