SCRATCHERS TICKETS: Fun, Entertaining and

P1
/ SCRATCHERS
TICKETS: Fun, Entertaining
and Easy to Play
P2
/ The Design and
Development of new
Scratchers Tickets
P3
/ FAST CASH: A
new €2 Edition with 12
chances to win
P4
/ Winning Jackpots with
Scratchers is possible...and such a
unique joy
10
th 2004
Anniversary
- 2014
MALTCO LOTTERIES LTD.
Issue - 10
April - 2015
www.maltco.com
SCRATCHERS TICKETS:
Fun, Entertaining and Easy to Play
Throughout the years, Maltco Lotteries
developed quite a vast portfolio of games
which are popular in our local market. One of
these games is Scratchers – a Maltco brand used
for instant scratch tickets.
The concept of scratch tickets was introduced
in Malta way back in 1996. In fact, it was during
this same year (when the Public Lotto was still
operated directly by the Government through
the Department of Public Lotto) that this new
concept of instant tickets with instant winning was
launched on the market. At that time there were
two types of instant tickets with two price ranges.
Eventually, when Public Lotto was privatised in
July 2004, Maltco Lotteries inherited this game
and eventually the brand of Scratchers was
created. The creation of the Scratchers brand was
an important achievement since this provided a
common brand to a selection of games all falling
under the instant category. In this way, it became
“
Maltco’s Scratchers portfolio
Prizes
up to
€50,000
to €50,000. This simple game is very popular
”
amongst thousands of people, both Maltese
and Foreign. The wide range of different themes
caters for players with different backgrounds
easier for players to associate themselves with
Some of the editions that one may play are the
and different tastes.
the brand and soon this brand became popular
€1 Lucky Clover, €1 Wild numbers, €2 Fast
An interesting fact is that during the summer
across the island.
Cash, €2 Pharaoh’s Treasure, €3 No Limit
months the sale of tickets tends to increase
Over the years, Maltco Lotteries continued to
Poker, €3 Bingo Fun, €5 Vegas and €5 Solid
dramatically due to the popularity of this product
develop this concept and also introduced other
Gold. More information about these games may
with tourists who may avail themselves of
new products. In fact, today Maltco Lotteries offers
be obtained from www.maltco.com
Scratchers from all Maltco Lotteries shops and
a range of up to eight concurrent Scratchers
Scratchers is a particular game whereby its’
from other authorised outlets as well. With around
products having a price range starting from €1
popularity is mainly coming from the fact that it
230 Maltco Lotteries Points of Sale around Malta
to €5. In order to keep the excitement amongst
is an easy game yet with the possibility of many
and Gozo, and around another 30 Seller shops
players, Maltco introduces at least five new
instant winnings. It is stress free, fun and keeps
who are authorised to sell Maltco’s products,
Scratchers editions every year replacing the ones
the player entertained and excited. Prizes are
playing Scratchers comes easy, available and
that would get sold out.
frequent and vary with top prizes ranging up
fun and most importantly provides instant results.
Commentary
Enhancing
our portfolio
When in 2004 Maltco Lotteries had been
awarded the licence to operate the lottery
and other games in Malta, Maltco continued
to build upon all of the brands that it had
inherited including also the instant games. It
was at this time that the company thought it
would be best that a brand would be given to
the instant ticket games in order to create a
proper identity like all the other games. This
is when the brand “Scratchers” was created.
Since then Maltco kept introducing a number
of different editions. Nowadays, an average
of eight Scratchers editions are continuously
available on the market.
Behind every launch of every edition there is
a whole strategy of planning, not only about
securing the availability of the editions, but
also as regards the success of the same
editions to assure that they will be greatly
anticipated by the players. Undoubtedly, a
number of challenges on different aspects
are weaved together to come up with a fresh,
modern and attractive presentation of the
tickets.
Studies show that the players who play
Scratchers prefer tickets which are simpler
to play. Those who play also opt for simple
game methods, tickets with attractive colours
and
with
non-complicated
methods
of
winning.
Meanwhile there are a number of challenges
which relate to the production of such
The Design and Development
of new Scratchers Tickets
As
many
would
know,
first
The Marketing team at Maltco, carries out regular
impressions are the ones that last
research to understand better what players need
most, and that is why great importance is given
and want in terms of new Scratchers editions.
to the presentation of all Scratchers tickets in
Thanks to the wide exposure that Maltco has
order to encourage people to buy more tickets
through INTRALOT, the company enjoys an
which may, in return bring more winners.
overall advantage on all the happenings, trends
Together with INTRALOT, the mother company,
and innovations regarding Scratchers taking
Maltco invests a lot of time and effort in the
place in other countries around the world.
design, the production and the printing of all new
Right from a year before an edition is actually
Scratchers tickets.
issued on the market, Maltco’s marketing team
To attract potential players, the company
would start researching the market to ensure
is constantly looking for creative and bright
that the next editions are popular and attractive
coloured designs. All chosen designs are the
to players. The actual tickets are then ordered
result of a meticulous and ongoing market
through a specialised company in Canada
research together with the knowledge of
which is considered to be the leading producer
previous successful themes.
of scratch tickets globally.
they are viable since the quantities produced
Maltco shares its experience
in the World Lottery Summit
for the local market are very small when
The Theme: Instant Games
compared to other markets globally. It is here
The Venue: World Lottery Summit, Rome
tickets and Maltco is continuously engaged
to produce these tickets in such a way that
2
The development process of new instant Scratchers
that INTRALOT, being the mother company,
Maltco Lotteries participated and described in detail the daily challenges the company experiences so
has helped a lot with its expertise in the
that Malta may be able to sustain and remain ahead with the game of Scratchers within its small market.
industry to be able to help Maltco produce
During this Summit various lotteries around the world had the opportunity to share their experiences with
frequent editions which are always fresh and
scratch tickets in their country. Considering the size of the Maltese market, the variety and quality of the
colourful.
Scratchers product is well establish when compared to other countries.
Dr Ioannis Katakis
CEO - Maltco Lotteries Ltd
Reactions
Scratchers
reflects today’s
lifestyle
On a regular basis players are being
provided with new editions of Scratchers with
attractive colours and easier ways to play.
Maltco Agents agree that this game has a good
potential for their sales, and often this potential
is at its best during the summer months.
Maltconews contacted some of our Agents and
asked them their reactions about Scratchers:
Fast Cash Scratchers launch campaign
FAST CASH: A new €2
Edition with 12 chances to win
Only a few weeks ago, Maltco
that, but each ticket in this new game, comes with
Lotteries launched its latest and new
twelve chances of winning.
edition of Scratchers to the local market. The name
Every participating player can win up to €10,000
of this edition is FAST CASH.
which is quite a substantial prize!
Scratchers FAST CASH comes in two different
In the event that a player wins, the ticket holder
colours – red and green – and each ticket costs
can cash the winning amount immediately from
only €2.
the same shop or any outlet of his choice, upon
Again, like all the other Scratchers tickets, these
presentation of the winning ticket. This simple and
editions are very easy to play. All one needs to do
fun game, offers a number of different winning
is scratch the lucky numbers area and then scratch
possibilities and the winning amounts also vary.
the six game areas.
One of the greatest features of this game is that
If one of the numbers matches any of the two
without having to wait for any sort of draw, upon
in the lucky numbers’ area, the player wins the
scratching the ticket, the player would know
corresponding prize. The player is also given a
instantly whether he have won or not. Simply by
bonus chance, by scratching the bonus area with
scratching the ticket in hand the player would know
the possibility to double the winnings. Not only
whether fortune has knocked on his door or not.
Another opportunity
through Scratchers 2nd Chance Lottery
“This is an excellent game which provides
excitement and instant winnings. Many people
enjoy this game, I notice that Scratchers is
more popular with people of a certain age. Not
everyone scratch his/her tickets here in our
shop. There are players who buy and scratch
their tickets instantly, but there are others who
enjoy the thrill of scratching their tickets in the
privacy of their home. Fast-Cash, the new
edition of Scratchers is doing very well and
a number of players are coming to play this
game in particular. Although, I must say that
all Scratchers games are very easy to play.” Thomas D’Anastasi, Victoria, Gozo
“Although I am new in this business
because I have only been selling Maltco
products since December, I can say that
Scratchers are very popular and players tend
to ask for new editions. As part of the promotion
I invested in a relatively big poster which is on
the front side of my shop. People tend to notice
this poster and ask for Scratchers tickets. As
Agents, we have to do our utmost to increase
our sales. I believe that Maltco Lotteries should
invest more in marketing this game because
it can be more popular among people with
different backgrounds.” - Christian Borg, Mosta
This is a golden opportunity for the players in which they can send in €10 worth of non-winning already
“From my experience I can say that
scratched Scratchers tickets and stand in the chance of winning €1,000 monthly. This lottery is called the
Scratchers is mostly popular amongst tourists,
Scratchers 2nd Chance lottery. The draw takes place TVM during the Live transmission of the first Super
especially the Sicilians and the Italians. During
5 draw each month. Although many are still learning about this 2nd Chance Lottery, this was introduced in
the summer months many foreigners ask
October 2005 with the aim to give a second chance to players especially the non-winning ones. Instead of
directly for our instant tickets. Scratchers is an
disposing of the already scratched tickets, players may enter in the chance to win €1,000 each month by
instant game with instant winnings.
participating in this 2nd Chance Lottery. More information can be found on www.maltco.com/scratchers/
- Debbie Magro, Paceville
3
Meeting with...
Winning Jackpots with Scratchers
is possible...And such a unique joy
Maltconews spoke to George
Vella who has a Point of Sale in
Zabbar. An agent for 27 years, Mr Vella
said that the most important thing about
Scratchers is that the players would want
to know immediately if they have won or
not.
Unlike draw-based games like Lotto, Super
5 , Grand Lottery, and event-based games
such as U*BET etc., with Scratchers you
do not have to wait to see if you are a
winner or not. This is an important factor
which everyone understands right from
the beginning.
Another important thing about Scratchers
is that the probabilities of winning is high.
This brand provides attractive winning
odds (at 1:3.9 tickets) and an average
pay-out of 57% to 59%.
George Vella says that he is very glad to
have sold a number of winning scratcher
tickets and he finds great satisfaction
seeing a smile on the faces of the winners
when they go to cash their winnings.
Mr Vella agreed that this is a popular game
which keeps growing in popularity. He
said that in Zabbar there are two types of
players who buy Scratchers. There are the
ones who visit his shop to buy Scratchers
when buying other tickets such as Lotto,
Super 5, Grand Lottery tickets and/or
other games from Maltco Lotteries and
while they are there, they ask him for one
or more Scratchers tickets. Then there are
also those who enter his shop just to buy
Scratchers and scratch their tickets there
and then to see if they have won or not.
He tells us that the Scratchers 2nd
chance is very popular in his area and he
feels that this competition which is drawn
on a monthly basis and which provides
€1000 cash prize continues to encourage
players to play the game, knowing that if
they do not win, they would still be able
www.maltco.com Helpline: 2388 3333
“
George Vella within his POS in Zabbar
This brand provides
attractive winning
odds
winnings. In today’s busy life, more and
more people want to try their luck and
”
know straight away if they are winners or
not. For this type of players this instant
to participate in another draw and stand
game is ideal, besides the fact that it
another chance of winning the prize of
comes with very attractive jackpots that
€1000.
may be won, including a €50,000 one.
George Vella feels that through the
George Vella said that whilst some
marketing initiatives that the company
Scratchers
constantly takes, the scratchers brand
their tickets when still in the shop, others
has now become a very important and
prefer to do this from the comfort of their
established brand. He believes that clients
home, and enjoy their playing experience
want simple playing methods with instant
in private.
players
enjoy
scratching
Experiences...
Positive...
Another important thing about Scratchers is that the probabilities of winning is high.
This brand provides attractive winning odds (at 1:3.9 tickets) and an average pay-out of 57% to
59%
Of happiness...
George Vella feels very satisfied when players go to his Point of Sale to cash a winning ticket. It makes him
happy to see the smile on people’s faces knowing that they would have won a Prize. Geroge states that
this is one of the nicest things about working in such industry.
Satisfaction...
In today’s busy life, more and more people want to try their luck and know straight away if they are winners
or not. For this type of players this instant game is ideal, besides the fact that it comes with very attractive
jackpots that may be won, including a €50,000 one.