Breaking News - VCU Brandcenter

BEYOND SIXTY
Summer 2013
Letter from the Director
Dear Alumni,
Well, I have completed my first year. There have been incredible highs, a few lows,
and I have loved every minute of it. I am more impressed every day with the students,
faculty, and staff at the Brandcenter, and I am proud to say that this place has become
a new home for me.
Speaking of proud – it has been about six weeks since they graduated and already
the Class of 2013 has reached 80% job placement. Jeff Kling, Chief Creative Officer of
Fallon, in his phenomenal graduation speech sent them off with some sage advice as
they enter the industry. Advice that many of you could benefit from, so we’ve posted
the full video footage on our website.
The Brandcenter was particularly proud of one of its graduates this year. As you may have heard, Michelle
Lamont (CW, 2013), went home for winter break to learn that, at age 25, she had breast cancer. Despite a long
road to recovery which included surgeries and chemotherapy, Michelle was determined to finish her last semester at the Brandcenter. She barely skipped a beat, skyping in for group meetings and presentations, flying
in to attend the recruiter session and prom, and on May 11th, walking across the stage to graduate with her
classmates. Not only does she have a sense of humor about her cancer (among many other emotions), but she
is sharing her experiences in a sharp-witted, emotional, and inspirational blog, I’m 25 and my boobs are trying
to kill me. killerboobies.wordpress.com. I guarantee you’ll keep reading. Michelle is now starting her career as
a Copywriter at 360i in New York City.
In March, we had the pleasure of honoring the person who recruited Mike Hughes, Jay Chiat, and Dan Wieden
to the Adcenter’s original Board of Directors, got the approval of Dr. Eugene Trani to start a graduate program
for advertising at VCU, and created the VCU Adcenter: our founding director, Diane Cook-Tench. We toasted
Diane and presented her with a plaque that proudly hangs in the Brandcenter lobby.
In April, we welcomed 200+ recruiters to our annual Recruiter Session event, which was a huge success and
resulted in higher than average internship and job placement numbers for our students. Our 2013 copywriters
were also featured on www.moderncopywriter.com, garnering them some valuable exposure as they ramped
up their job searches.
In May, I was also able to lead my first Brandcenter Board Meeting. Never have I been surrounded by such
energizing people who are so passionate about one thing, and I am so honored that the one thing is the Brandcenter.
No one is more passionate than founding Board Chairman Mike Hughes. Mike has had some serious health
issues in his battle with lung cancer, and has decided to step down from his position, moving to our advisory
board. He made a surprise visit to thank the board and ask them to take care of the school that he has been
such a huge part of from its beginning.
Mike leaves some very big shoes to fill, and we are honored that his friend and partner, CEO of The Martin
Agency John Adams succeeds him as Chairman of the Brandcenter board. I am thrilled to work with John to
continue the Brandcenter mission.
My first year has been about recognizing the past, embracing the present and
preparing for the future. You all are an integral part of all of that. What makes
this school so special is its strong alumni network. After you graduate, you do
not leave the school behind, you only take on a new role in the Adcenter/Brandcenter family. Please keep in touch and keep us informed of all the great things
you are doing. I look forward to meeting many more of you soon.
Click here to follow us.
Best, Helayne Spivak/ Director
Breaking News
Brandcenter Alums Win Big In Cannes
Congrats to our many alums whose work was recognized at this year’s Cannes Lions International Festival
of Creativity.
Alum / Scott Cooney (CW, 1998)
Ad / NY Lottery “Writer’s Room” and “Invasion”
Agency / DDB NY
Award / 2 Silver Lions
Alums / Avery Oldfield (AD, 2011) and Adam Wolinsky (CW, 2011)
Ad / Toyota Tundra Tows Space Shuttle Endeavour
Agency / Saatchi LA
Awards / 4 Gold Lions
Alums / Justine Cotter (CW, 2011) and Rai Halim (AD, 2011)
Ad / Macy’s “Yes, Virginia The Musical”
Agency / JWT New York
Award / Gold Lion
Alums / Jerry Hoak (AD, 2005), Ray Del Salvio (CW, 2005), and Karen Land (AD, 2008)
Ad / Prudential Challenge Lab
Agency / Droga 5 New York
Award / Titanium Lion
Alums / Nick Kaplan (CW, 2008) and Jeff Dryer (AD, 2010)
Ad / Southern Comfort “Whatever’s Comfortable”
Agency / Wieden + Kennedy New York
Award / Gold Lion
Alums / Luke Behrends (CW, 2007) and Jared Creason (CW, 2007)
Ad / Tide “Miracle Stain”
Agency / Saatchi & Saatchi NY
Award / Bronze Lion
Brandcenter Executive Education is Back!
This summer, the Brandcenter is restarting its popular executive education programs with Ambidexterity for
Account Planning the week of July 15th, and The “New Model” Creative Director the week of August 5th. These
are robust, 5-day thinking and learning programs taught by faculty from the Brandcenter and the industry.
They are designed to train working professionals and managers with new ways of attacking the problems and
opportunities agencies and clients face in today’s complex, multi-channel world. Registration is now open! If
you have questions about the programs, please contact Caley Cantrell, cscantrell@vcu.edu.
Brandcenter Sponsors Portfolio Night 11
This year the Brandcenter was a global sponsor of the 11th annual Portfolio Night, an event put on by the Art
Directors Club and Ihaveanidea that gives aspiring young creatives the opportunity to meet with renowned
creative directors who review their work and impart advice. The networking event included several Brandcenter alumni on both sides of the table. It’s been called “speed dating for creatives.”
Portfolio Night takes place in cities all over the world, all on the same night: May 22nd. While SIXTY magazine
made it into goody bags in each city, Brandcenter reps Hawley Smyth and Katherine Keogh recruited at PN11
in New York and Philadelphia, and director Helayne Spivak reviewed books at the Chicago event. We’ve already gotten several prospective student applications from the event and expect to receive many more.
Brandcenter Welcomed Great Speakers for Friday Forum
The spring semester’s Friday Forum started out strong with
Dave Schiff, Co-Founder and Chief Creative Officer at Made
Movement. The Brandcenter had the pleasure of hosting many
great speakers including board member Rick Webb of Secret
Clubhouse; Juan Carlos Pagan, Head of Design at DDB New
York; Marta LaRock, Chief Strategy Officer at mcgarrybowen New York; PJ Pereira, Founder and Chief Creative Officer
of Pereira & O’Dell, and Eric Hanson, Director of Planning at
TBWA\Media Arts Lab, just to name a few.
Friday Forum has become an institution at the Brandcenter, and we have received many requests for it to be
viewable online. Over the last year we experimented with live streaming, which, while popular, was unreliable.
Instead, whenever possible and with the speakers’ permission, we will post full video footage from Friday Forum to our vimeo and Facebook pages, bringing you better quality and flexibility to watch whenever you’d like.
Brandcenter Alums Rule Super Bowl XLVII
We watched with pride as our alums had a huge presence in this
year’s Super Bowl advertising. Brandcenter alumni took three of
the top ten rankings in USA Today’s Ad Meter, including Tide “Miracle Stain” (#2), Kia “Space Babies”(#6), and Audi “Prom”(#10).
Since our students don’t like to stand by the sidelines, a group of
Brandcenter 2nd year students weighed in on Super Bowl ads as
well using the Twitter hashtag #BCBigGame.
The morning after the Super Bowl, “Miracle Stain” was featured
on the TODAY Show where Matt Miller, Brandcenter Board member and President of the Association of Independent Commercial
Producers, mentioned the VCU Brandcenter as “the #1 advertising
school in the country.”
Brandcenter Alumni Spots:
Tide “Miracle Stain”
Agency: Saatchi & Saatchi NY
Alums: Luke Behrends (CW, 2007) and Jared Creason (CW, 2007)
Kia “Space Babies”
Agency: David and Goliath, Los Angeles
Alum: Steve Yee (AD, 2000)
Audi “Prom”
Agency: Venables, Bell and Partners, San Francisco
Alum: Kendall Beveridge (CBM, 2010)
Agency: M80
Alum: Raunak Munot (CBM, 2010) – social media campaign
Best Buy “Asking Amy Poehler”
Agency: CP+B LA
Alum: Devin Kennedy (CBM, 2012)
VW “Get Happy Office Guy”
Agency: Deutsch LA
Alum: Mark Peters (AD, 2000)
Samsung “Paul Rudd and Seth Rogen”
Agency: 72andSunny
Alum: Patrick Maravilla (CW, 2007)
Blackberry “My New Blackberry”
Agency: BBDO New York
Alum: Richard Perusi (AD, 2006)
Brandcenter Alumni Regional Super Bowl Spots:
Old Spice “Irresistible”
Agency: Wieden + Kennedy Portland
Alum: Britton Taylor (CS, 2001)
BMO Harris Bank “Dream Home”
Agency: Y&R Chicago
Alum: Laura Fallon (AD, 2010)
Alum: James Wood (CW, 2009)
Brandcenter Honors Founding Director, Diane Cook-Tench
On Friday March 1st, we honored our school’s founding director, Diane Cook-Tench, with a plaque in recognition of her achievements. As many of you know, Diane Cook-Tench was the visionary who helped to build the
VCU Adcenter — now the VCU Brandcenter — into the country’s leading graduate advertising and marketing
communications program.
Diane’s closest friends and family gathered to listen to heartfelt thanks from John Adams, Chairman of The
Martin Agency, and Mike Hughes, President of the Martin Agency, who were both alongside Diane Cook-Tench
in her journey creating the Adcenter. Brandcenter Director, Helayne Spivak, then unveiled the plaque and gave
a toast in honor of the evening. The plaque graces the Brandcenter lobby.
Welcome New VCU Brandcenter Board Members!
We were delighted to welcome our Board of Directors at our annual board meeting, which took place May 1-3,
2013. A lively discussion of ways we can continue to grow and improve our program ensued, focusing on how
our students and graduates are being utilized by the industry and will continue to be utilized 3-5 years from
now. Other highlights included a review of the past year, faculty-led discussions of our tracks, and the resurgence of our Executive Education programs.
Mike Hughes, President of The Martin Agency, made a special appearance to thank the Board for their dedication and years of service. Mike Hughes has been the Chairman of the Brandcenter Board since the school’s
inception in 1996, and will now take the role of Chairman Emeritus as we welcome John Adams, 40-year advertising veteran and Chairman of The Martin Agency, as Chairman of the Brandcenter Board. Together John,
the Brandcenter Board, Faculty, and Director, Helayne Spivak, will continue to lead changes and advances in
our program.
We are also excited to welcome our newest board members:
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Team Killer Boobies: Brandcenter Students Rally Behind Classmate
The Brandcenter students wanted to do something to honor their friend and classmate Michelle Lamont, who
was battling breast cancer rather than joining them at Xteam and leading her normal, active lifestyle. Inspired
by Michelle, a group of Brandcenter students not only decided to run the Ukrop’s Monument Avenue 10K, but
they also started a fundraising team to raise money for cancer research. Team Killer Boobies exceeded their
fundraising goal on their first day. By race day, they had raised over $15,000 for the Massey Cancer Center at
VCU and became the third highest fundraising team in the 10K.
Brandcenter Students Win People’s Choice Award in Start-Up Competition
Adcenter/Brandcenter students have long had an entrepreneurial spirit. This year, three second years discovered a consumer need and developed a way to meet it. Sam Cantor (AD, 2013) is an avid bike rider who, like
many, enjoyed the method of transportation considerably less in the winter months when his hands would
freeze, no matter how thick his gloves were. So he teamed up with Hunter Pechin (CBM, 2013) and Nick Marx
(CT, 2013) to solve this problem. They came up with the idea to use the power generated from pedaling a bike
to heat its handlebars, and DragonGrips was born. The team developed a working prototype and entered The
Greater Richmond Chamber’s startup competition, winning the People’s Choice Award and $2,500 from First
Capital Bank. Sam is headed to Wieden + Kennedy Portland, Nick is headed to 72&Sunny and Hunter is staying
in Richmond to help lead marketing efforts for Health Warrior.
Brandcenter Students Win Radio Mercury Award
We are thrilled to announce that the VCU Brandcenter 2nd year team of Parker Bell (AD, 2013) and Andrew Kong
(CW, 2013) won this year’s Radio Mercury Awards student competition and a $3,000 prize. Parker is headed to
The Richards Group as an Art Director and Andrew is headed to Wieden + Kennedy Portland as a Copywriter.
Work Hard/ Play Hard: Brandcenter Students celebrate with Prom and Softball
This year’s prom was held on the rooftop patio of Havana 59 in Shockoe Bottom on April 20th. Narrowing
down 97 theme submissions, second years voted on “Multiple Piñatas of Reasonable Size and Composition.” Students dressed appropriately, whatever that means, and danced to a playlist of crowdsourced favorites. Second years Chris Martin (CW) and Jingwen Cao (AD) were crowned King and Queen, and first
years Rod Kashani (CS) Araba Wilson (CS) were named Prince and Princess. No piñatas were actually broken
during the party.
In the annual end-of-the-year softball game, Team Second Year dominated once again. The game was never
in doubt as they took control early and won 4-1. There were as many spectators as players this year, with food
and beverages provided by Brandcentral, our student-run organization. The fierce but friendly rivalry is always
a great way to end the school year.
Behind the Scenes
Scott Witthaus recently edited a 6-spot campaign for Duke’s Mayonnaise (Elevation Advertising/The Branching Films) and spots for The Virginia Lottery (Big River Advertising).
Duke’s Mayonnaise 4x:30 TV
Agency - Elevation Advertising
Production/Post Production - The Branching Films
Editor - Scott Witthaus
The Virginia Lottery - “Rough Neighborhood” 1x:30 TV
Agency - Big River Advertising
Production/Post Production - The Dreams Factory
Editor - Scott Witthaus
Caley Cantrell recently published her first children’s book, You’re Bringing
Me A Baby?!
The Brandcenter welcomed five adjunct professors this past semester:
Ê UÊDr. Bob Kelley, President and Co-Founder of Pure Culture Consulting...
and Katie Kelley’s (CBM, 2008) dad.
Ê UÊMatt Mattox, VP, Group Planning Director at The Martin Agency and
CS alum from 2005.
Ê UÊMichael Mullen, Freelance Creative Director/Writer.
Ê UÊAllison Duffee, Brand Manager at Capital One and CS alum from 2001.
Ê UÊAndrew LeVasseur, Director of Strategy at Create Digital.
Hotline
UÊ vÊޜÕÊV…>˜}iʍœLÃʜÀÊ>``ÀiÃÃiÃ]Ê«i>ÃiÊÀi“i“LiÀÊ̜ʏiÌÊÕÃʎ˜œÜ°Ê*i>ÃiÊi‡“>ˆÊ̅iÊÕ«`>Ìi`ʈ˜vœÀ“>tion to asommardahl@vcu.edu.
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please e-mail asommardahl@vcu.edu and we’ll add them to our database.
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asommardahl@vcu.edu. The students have recently worked on real world projects for The Boy
Scouts of America, Martha Stewart Living Omnimedia, Google, Coke, Lexus, Microsoft, Audi, Venture
,ˆV…“œ˜`]Ê>“ˆÌœ˜Êi>V…Ê>˜`ʘiÜÊLÕȘiÃÃÊ«ˆÌV…iÃÊvœÀÊ>}i˜VˆiðÊvÊޜսÀiʏœœŽˆ˜}ÊvœÀÊܓiÊÃÌÀ>Ìi}ˆVÊ
and creative firepower, please let us know.
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œ““Õ˜ˆV>tions Strategy students on conducting research to help agencies with new business pitches. The stu`i˜ÌÃʅ>ÛiÊܜÀŽi`ʜ˜Ê«ˆÌV…iÃÊvœÀÊ/i>“Ê"˜iÊ>˜`Ê
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Brandcenter Communications Strategy students, please contact Caley Cantrell at cscantrell@vcu.edu.
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in recruiting for the Brandcenter at a nearby university or at your alma mater, please let us
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the school in preparation for your arrival. Contact Katherine Keogh (kkeogh@vcu.edu) if you are
interested. Thanks to all of the alums who have already been promoting the school with their
alma maters.
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-…œÜV>Ãiʜ˜Ê̅iÊÀ>˜`Vi˜ÌiÀÊÜiLÈÌi°ÊvÊޜÕʅ>ÛiÊܓiÊ}Ài>ÌÊܜÀŽÊ̅>ÌÊޜÕÊܜՏ`ʏˆŽiÊÕÃÊ̜Êvi>ÌÕÀiʜ˜Ê
the site, please send it either via a vimeo link or as a .mov file to Katherine Keogh at kkeogh@vcu.edu.
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support a wide variety of things to include:
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as it helps offset the cost of tuition and other costs associated with attending a full-time graduate
program.
- Brandcenter Areas of Greatest Priority and Need: unrestricted gifts to the school are counted in
the Brandcenter Annual Fund. This is a powerful way to give because we can use your gift immediately wherever the strategic need is greatest (recruiting materials, mailings, special events, etc).
1˜ÀiÃÌÀˆVÌi`Ê}ˆvÌÃÊ>œÜÊÕÃÊ̜ÊÃiˆâiʜ««œÀÌ՘ˆÌˆiÃÊ>˜`ʓœÛiÊ܈̅Ê̅iÊ«>ViʜvÊLÕȘiÃðÊ9œÕÀÊ}ˆvÌ]ʘœÊ
matter how small, can go a long way.
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made online at: www.support.vcu.edu/opportunityvcu/
Who? What? When?
UÊ>VœLÊLiÀ˜>̅ÞÊ(CT, 2010) and his team recently launched Hubber, a peer-to-peer car sharing
ÃiÀۈViÊ̅>Ìʜ«iÀ>ÌiÃʜÕÌʜvÊ̅iÊ8Ê>ˆÀ«œÀÌÊ­>˜`Ê
soon to be SFO as well!) A local can rent out
their car with Hubber and a traveler from out of
town will rent/drive it. The owner gets free parking, a car wash, and earns money everyday their
car is rented. The traveler gets a great selection
of cars at a great price and contributes to the
sharing economy. Check it out here http://www.drivehubber.com/index.html
UÊÀ>˜`Vi˜ÌiÀÊ>Õ“ÃÊAdam Aceino (CW, 2011),
Brianna Lohr (AD, 2011) and Holly Hessler (CW,
2009) launched a new sub-brand/line extension
vœÀÊ
À>ÌiÊEÊ>ÀÀiÊˆ˜Ê«Àˆ°Ê̽ÃÊV>i`Ê
i>˜Ê->ÌiÊ
and it’s a line of cleaning/utility products. They
developed everything from the name to the logo
to the packaging to the in-store experience. The
line is available online and in select stores.
UÊi˜˜Ê/œÌÌi˜Ê눘Ü>Ê(CW, 2006) is a Creative at
AnalogFolk in Sydney, Australia.
UÊDanielle Baukh (CBM, 2008) is Chief Strategy
"vwViÀÊvœÀÊ
œi}iÊÃÃ>ÞÊ"À}>˜ˆâiÀʈ˜Ê 9
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UÊMeranne Whitney Behrends (CS, 2007) is a
-i˜ˆœÀÊ*>˜˜iÀÊ>ÌÊ7ˆi`i˜Ê³Êi˜˜i`Þʈ˜Ê 9
°Ê
She’s working on Delta and ESPN.
UÊGeorge Bennett (CS, 2007) is Director of Digital
-ÌÀ>Ìi}ÞÊ>ÌÊÀœ}>xʈ˜Ê 9
°
UÊSenesi Blake ­
-]ÊÓ䣣®ÊˆÃÊ>Ê-i˜ˆœÀÊÀ>˜`Ê*>˜˜iÀÊ>ÌʓV}>ÀÀÞLœÜi˜Êˆ˜Ê 9
°
UÊLauren Felton Boynton (AD, 2004) is running her own freelance design company called Elleby Design Studio. Check out her work here: http://www.laurenboynton.com/
UÊMelissa Cabral ­
-]ÊÓä£ä®ÊˆÃÊ>Ê-i˜ˆœÀÊVVœÕ˜ÌÊ*>˜˜iÀÊ>ÌÊVˆ˜˜iÞʈ˜Ê 9
°
UÊErnesto Campabadal (CT, 2012) is a Copywriter at Saatchi & Saatchi in LA.
UÊKatherine Capocelli (CBM, 2008) is an Account Executive at AKQA in Washington, DC.
UÊSloan Carroll (CS, 2005) is Associate Director, Content Marketing Strategy for PBS in Washington, DC.
UÊScott Cooney (CW, 1998) and co-author Aaron Adler
wrote, Extinct for a Reason: A Field Guide to Failimals
and Evolosers. The book is described as “the number one
source for animals with disadvantageous evolutionary
features.” Check it out www.extinctforareason.com.
UÊPaul Davis ­
]ÊÓä£Ó®ÊÃÊ>˜ÊÃÜVˆ>ÌiÊ-ÌÀ>Ìi}ˆVÊ>ÀŽiÌing Consultant at CMG Partners in Durham, NC.
UÊGaurav De (CW, 2008) is Creative Lead at Sapient Nitro in
iÜÊi…ˆ]ʘ`ˆ>°
UÊ>ܘÊiÊ/ÕÀÀˆÃÊ(CS, 2002) is the Executive Planning Director/ Vice President at CP+B Boulder and Miami.
UÊSruti Dhulipala (CBM, 2008) is a Digital Strategist at
TBWA/Chiat/Day LA. Her husband, Kumar Kanagasabapathy (CS, 2006) is Associate Director, Communications
Planning at Maxus/Group M in LA.
UÊRachel Scott Everett (AD, 2001) and Brian Gibson (AD, 2001) eloped to Santa Barbara wine country
œ˜Ê iÜÊ9i>À½ÃÊÛi°Ê/…iÞÊ>ÀiÊVÕÀÀi˜ÌÞÊܜÀŽˆ˜}Ê>ÃÊ
ÃÊ>ÌÊ-³Êˆ˜Ê>ÃÊ6i}>ð
Brian Gibson and Rachel Scott Everett
UÊ>˜Ê>ˆÀLÀœÌ…iÀÊ(CW, 2005) is a Senior Writer at 72andSunny in LA.
UÊKatherine Ward Forbes (CBM, 2007) and her husband, Robby, welcomed a son, Sawyer Robert, on
April 4, 2013. He joins big sister, Harper.
UÊKristina Ford ­
-]ÊÓä£Ó®ÊˆÃÊ>ÊÀÊ*>˜˜iÀÊ>ÌÊ/ʈ˜ÊœÕ`iÀ]Ê
"°
UÊMicah Gendron (AD, 2007) is Director of Content
Production at Autofuss in San Francisco.
UÊAndy Grayson (CS, 2003) is Director of Brand
Strategy at Goodby, Silverstein & Partners in San
Francisco.
UÊAmit Gurnani’s (CS, 2011) photo of his drag collection was part of the Curious Minds exhibit at
̅iÊ
>˜˜iÃʈœ˜ÃʘÌiÀ˜>̈œ˜>ÊiÃ̈Û>ÊœvÊ
Ài>̈ۈÌÞʈ˜Ê՘i°ÊˆÃÊ`À>}Ê«iÀܘ>ʈÃÊ-…iˆ>ÊÕL>ˆ°
Amit Gurnani’s photo
UÊNatalie Hammel (CW, 2010) is a Writer at Google
Creative Lab. She and her partner won the 2012
1-Ê/œ`>ÞÊ*Àˆ˜ÌÊ`ÛiÀ̈Ș}Ê
œ“«ï̈œ˜]Ê>ÊVœ˜test to encourage creativity in print advertising,
܈̅Ê>Ê}À>˜`Ê«ÀˆâiʜvÊf£Ê“ˆˆœ˜ÊܜÀ̅ʜvÊvՏ‡
«>}iÊ>`Êë>Viʈ˜Ê1-Ê/œ`>Þ°
UÊCharlie Hauser (CS, 2008) is an Associate Brand
Manager at Riot Games in LA.
UÊAllison Hayes (AD, 2005) is a Senior Designer at
72andSunny in LA.
UÊClarissa Hillen (CS, 2011) is a Brand Strategist at
Mullen in Boston, MA.
UÊÀÞViÊÃ>>VܘÊ(CW, 2012) is a freelance Copywriter at Cutwater in San Francisco.
UÊÀˆ>˜Ê>˜}Ê(CS, 2012) is an Associate Strategist
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UÊ
ÀœVŽiÌÌÊivviÀÃÊ(CW, 1998) is Group Creative Director at BBDO San Francisco.
UʜÜ>À`ʜÀ`>˜Ê(CW,
1999) wrote 101 Reasons
to Leave New York about
two years ago. The book
is doing so well that the
publisher recently released the second edition, including a brand
new hardcover version,
Ài‡Ãˆâi`Ê>˜`ÊÀi‡`iÈ}˜i`°
ޏiÊ>˜`Ê,>µÕiÊ>˜}ܜÀ̅Þ
UʓLiÀÊÕÃ̈ÃÊ(AD,
2000) is Group Creative
Director at BBDO San
Francisco.
Gunnar Knowlan
UÊ,>µÕiÊˆ“i˜iâÊ>˜}worthy (AD 2009) was
married to Kyle Langworthy on September
14, 2012 in Long Beach
Ï>˜`]Ê °Ê,>µÕiÊVÕÀrently runs her own
family photography &
design company named
,>µÕiÊˆ>˜V>Ê
Ài>̈ÛiÊ
L>Ãi`ʜÕÌʜvÊ iÜÊ9œÀŽ°
UʓˆÞʜ«iâÊ(CS, 2003)
is head of Marketing and
Partnerships for Draper
1˜ˆÛiÀÈÌÞ°Ê
UÊ9iÊ-՘}ʈ“Ê­]ÊÓ䣣®Êis CEO of Feather, an agency he started in Korea
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UÊStuart Knowlan (AD, 2011) and his wife Courtney welcomed a son, Gunnar Knowlan, September 25,
2012. Stuart is an Art Director at GSD&M in Austin, Texas.
UÊMelissa Lachowski ­
-]ÊÓä£Ó®ÊˆÃÊ>Ê-ÌÀ>Ìi}ˆÃÌÊ>ÌÊՅÌ>Þ∎‡ÊœvviÀʈ˜Ê->˜ÊÀ>˜VˆÃVœ°
UÊHank Leber (CS, 2009) is CEO of start-up GonnaBe. GonnaBe was recently featured in Adweek’s
-8-7ÊVœÛiÀ>}iÊ>Ãʜ˜iʜvÊ̅iÊvœÕÀʓœÃÌʘœÌ>LiÊÃÌ>À̇իð
UÊKatie MacDougall (CBM, 2008) is a Project Manager at Huge in Washington, DC.
UÊArchana Mahadevan (CBM, 2012) is a Strategist at DDB in Chicago.
UÊPatrick Maravilla (CW, 2007) is a Creative Director at EVB in San Francisco.
Uʜ…˜ÊV
>ˆÀiÊ­
/]ÊÓ䣣®Ê>˜`ʅˆÃÊ܈vi]Êi˜]ÊÜiVœ“i`Ê>Êܘ]Ê->ÜÞiÀÊ,ˆVŽÞ]ʜ˜Ê՘iÊÎ]ÊÓä£Î°Ê
œ…˜ÊˆÃÊ>Ê
Ài>̈ÛiÊ/iV…˜œœ}ˆÃÌÊ>ÌÊ/…iÊ>À̈˜Ê
Agency in Richmond, VA.
Sawyer Ricky McClaire
UÊAmy Kaufmann McWhite (CW, 2007) is a Copywriter at New Balance in Boston.
UÊ>ŽiʈÌV…iÊ(CT, 2012) is a Creative Technologist at Rockfish in Arkansas.
UÊ9>…Žii“>ʜvwÌÌÊ(CW, 2012) is a Copywriter at
TBWA/Media Arts Lab in LA.
UÊSybil Mulokwa ­
/]ÊÓä£Ó®ÊˆÃÊ>˜Ê˜ÌiÀ>V̈œ˜Êisigner at Huge in Washington, DC.
UÊAudyn O’Rourke (CBM, 2009) is a Content Supervisor at CP+B in Boulder, CO.
Uʜ“i˜ˆµÕiÊ"ÃLœÀ˜iÊ(CW, 2006) and Kristen
Meloche (AD, 2006) are ACDs at Ammirati in
9
°Ê/…iÞÊÀiVi˜ÌÞʏ>՘V…i`Ê>ʘiÜÊV>“«>ˆ}˜ÊvœÀÊ
Schwinn bikes.
UÊiÀi“ÞÊ*>Ài`iÃÊ­
]ÊÓ䣣®ÊˆÃÊ>˜ÊVVœÕ˜ÌÊ>˜>}iÀÊ>ÌÊ,i`ʘ̏iÀʈ˜Ê 9
]Ê>ÊLÀ>˜`ˆ˜}ÊVœ˜ÃՏÌ>˜VÞÊ
̅>ÌÊëiVˆ>ˆâiÃʈ˜Ê…i«ˆ˜}ÊÃÌ>À̇իð
UÊEmma Parry ­
/]ÊÓä£ä®ÊˆÃÊ>Ê
œ«ÞÜÀˆÌiÀÊ>ÌÊÀiÞÊÀœÕ«Êˆ˜Ê 9
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UÊColin Quinn (CW, 2010) is a Copywriter at Boone/Oakley in Charlotte, NC.
UÊMeghan Healy Ragsdale (CBM, 2009) launched her own personal styling and wardrobe consultancy
called A Curated Closet. The company seeks to teach people to shop and purchase clothing with
purpose and intent. Check it out here: https://www.facebook.com/ACuratedCloset
UÊEd Reilly ­
-]ÊÓääȮʈÃÊ>˜ÊVVœÕ˜ÌÊ*>˜˜iÀÊ>ÌÊ{Ê
>Ì>«ÕÌʈ˜Ê>“ˆÌœ˜]Ê °
UÊ>VµÕiˆ˜iÊ,œ}iÀÃÊ­
]ÊÓä£Ó®ÊˆÃÊ̅iÊ
Ài>̈ÛiÊ
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UÊKatie Schaeffer (AD, 2001) is working for Nike as their Southwest Territory Product Presentation
Manager. She is based in LA overseeing stores in Las Vegas, Scottsdale, San Diego and in the LA
area.
Uʜ>˜˜>Ê
…œ«ÃŽˆÊ-V…ˆˆ˜}Ê(CS, 2006) is Director of Communications and Marketing at St. Margaret’s
School in Washington, DC.
UÊMike Schmidt (CS, 2009) married Anne Betts on November 10, 2012 in Charlottesville, VA. Mike is a
À>˜`Ê-ÌÀ>Ìi}ˆÃÌÊvœÀÊ<iÕÃʜ˜iÃʈ˜Êˆ˜˜i>«œˆÃ°
UÊLana Shahmoradian ­]ÊÓä£ä®ÊˆÃÊ>˜ÊÀÌʈÀiV̜ÀÊ>ÌÊ-ˆ`Êiiʈ˜Ê 9
°
UÊRebecca Huether Shepherd (CW, 1998) is a Communications Specialist for Denny’s in Spartanburg,
SC. She leads all internal communications for the Human Resources department.
UÊNeil Slotterback (CBM, 2010) is a Strategist at Butler, Shine, Stern & Partners in Sausalito, CA.
UÊMatt Spicer (CW, 2010) is a Copywriter at 72andSunny in LA.
UÊLa’Leatha Ryan Spillers (CS, 2002) was promoted to the position of Director of Marketing and Communications at Big Brothers Big Sisters of Metropolitan Detroit. La’Leatha is responsible for driving
the agency’s communications and marketing strategies ensuring that the agency’s communications
strategies effectively engage a variety of audiences consistently both through new and traditional
media.
UÊCourtney Bowling Spencer’s (CS, 2006) wedding/event planning company, Merriment Events, was
named one of the top wedding vendors in Virginia Living “>}>∘i½ÃʺiÃÌʜvÊÓä£Î»ÊˆÃÃÕi°
UÊRachel Stallworth (CS, 2010) married Colleen Plein
œ˜Ê՘iÊ£x]ÊÓä£Îʈ˜Ê iÜÊ9œÀŽÊ
ˆÌÞ°
Rachel Stallworth & Colleen Plein
UÊ>ÀŽÊ-Û>ÀÌâÊ­
7]ÊÓääÓ®ÊÜÀˆÌiÃÊvœÀÊõՈÀiʓ>}>∘i½ÃÊ
ՏÌÕÀiʏœ}°ÊiÊÀiVi˜ÌÞÊ`ˆ`Ê>˜Êˆ˜ÌiÀۈiÜÊ
with Elena Satine, star of Magic City. Check out the
>À̈ViʅiÀi\ʅÌÌ«\ÉÉÜÜÜ°iõՈÀi°Vœ“ÉLœ}ÃÉVՏÌÕÀiÉ
elena-satine-interview
UÊMary Toves (CT, 2011) is an Experience Designer at
R/GA in LA.
UÊClaire Morrisey Wingham (CW, 2006) is an ACD at
72andSunny in Amsterdam.
Ava Vitkun
UÊ-…>ܘÊ1ÌÌiÀL>VŽÊ(CS, 2003) has launched a new
venture rooted in his love for improv and teaching.
̽ÃÊV>i`Ê*>ÞÊ-̜À“ˆ˜}°Ê*>ÞÊ-̜À“ˆ˜}ʏiÛiÀ>}iÃÊ
applied improv and experiential learning to help or}>˜ˆâ>̈œ˜ÃÊLՈ`ÊÃÌÀœ˜}iÀÊVœ““Õ˜ˆV>̈œ˜Ã]ÊÌi>“work and leadership skills.. Shawn believes that
Play is the key that unlocks imagination, innovation
and creativity. Check out his site and subscribe
to his blog post. http://play-storming.com/blogposts/
UÊivvÊ6ˆÌŽÕ˜Ê­
7]ÊÓä£Ó®Êand his wife, Rachael, welVœ“i`Ê>Ê`>Õ}…ÌiÀ]ÊÛ>]ʜ˜Ê՘iÊÓÎ]ÊÓä£Î°
UÊKeith Wisniewski (CW, 2000) is an ACD at Publicis Seattle. He recently published a book of
his tweets called, Too Small To Fail: The Tweets
of Keith Wisniewski. He describes the book as
“bathroom literature at its finest.”
UÊi˜>Ê8ˆœ˜}Ê(CS, 2012), iÀÀÞÊ,œL>VŽÊ(CBM, 2012) and Àˆ>˜Ê>˜}Ê(CS, 2012) developed a flavored
ˆViÊVÀi>“ÊVœ˜iÊVœ“«>˜Þʈ˜ÊÓä£ÓÊV>i`ʓ«iÀÃ>˜`°Ê/…iÞÊÀiVi˜ÌÞÊVœ>LœÀ>Ìi`Ê܈̅ʈŽ>`iÊViÊ
Cream, a gourmet ice cream supplier that creates new flavors monthly to be delivered to subscribers. One of their March flavors was Maple Creemee with embedded cone pieces. Ampersand supplied them with all the all-natural, vanilla bean cones and hope to collaborate on more flavors soon.