American Libraries Media Planning Guide 2017

MEDIA PLANNING GUIDE 2017
WHO WE ARE
A
merican Libraries supports librarians and library
workers in all types of libraries by offering fresh,
innovative content and commentary through
multiple channels. We are the largest circulation
magazine geared toward library professionals and the
only one that covers all types of libraries and service
areas in a single publication.
“I just received
my first issue of
American Libraries a
few weeks ago and
really enjoyed reading
the interesting
articles and insights
on library trends.”
We take seriously our mission as the voice of the
profession and the flagship publication of the
American Library Association by reaching out to all
aspects of the library market in robust combinations
of print and digital content delivery. Through our print
publications and via computers, tablets, and mobile
devices, American Libraries offers advertisers direct
access to library buyers—more than any other library
professional publication.
“American Libraries is
a veritable treasure
and reference source
that informs me
regularly about the
past, present, and
oncoming events in ALA.”
What’s more, your advertising helps librarians
and library workers, too. Every advertising dollar
spent with American Libraries goes directly toward
supporting ALA.
“Really like to come
home from work and
see American Libraries
sitting in my mailbox.
Know it makes for
wonderful reading I
just really look forward
to and enjoy.”
To advertise, contact Michael Stack | mstack@ala.org | 847-367-7120
CIRCULATION BREAKDOWN
INDIVIDUAL ALA MEMBERS
26%
25%
College/University
Library–
13,690
Public Library–
12,872
PRINT
59,000
236,000
magazine
circulation
12%
pass-along
readership
School Library
(public, private,
religious)–
6,482
10%
10%
Retired/Not
Currently Employed–
5,008
WEBSITE
41,000
675,000
1.8 million
users (average
per month)
visits
a year*
pageviews a year*
(145,000 average
per month)
Accredited Program
(ALA and NCATE)–
5,139
2,256 City, State,
County/Parish
300 State or Regional
Library/Association
1,509 Special Library
228 Self-Employed
1,108 For Profit (publisher,
distributor, retail, other)
134 Armed Forces &
DOD Library
755 Student
562 Other Nonprofit
Organization, Association
or Agency
97 International/
Non-US Library
32 ALA Chapter,
Affiliate, or Unit
382 Federal & Government
Depository Library
1,460 Other/None given
*1-year period from March 2015 through February 2016
PERCENT OF MANAGEMENT FOR PERSONAL MEMBERS
SOCIAL NETWORKING
50,000
15,000
10,000
ACADEMIC
PUBLIC
Twitter
followers
Twitter impressions
per day (average)
Facebook
fans
SCHOOL
& OTHER
50% Department
Management and
Supervisory
50% Department
Management and
Supervisory
21% Department
Management and
Supervisory
31% Librarian and
Paraprofessional
27% Librarian and
Paraprofessional
72% Librarian and
Paraprofessional
19% Management
23% Management
7% Management
To advertise, contact Michael Stack | mstack@ala.org | 847-367-7120
PORTFOLIO OF PRODUCTS
American Libraries Magazine (print and digital)
n
Reaches deep into the library market in robust combinations of print and digital
content delivered in print and on desktop, laptop, tablet, mobile phone, and app.
n
Print magazine mails six times per year to 59,000 ALA members, the
profession’s most engaged practitioners and leaders—more than all other
library magazines combined.
n
The only library professional magazine that covers all types of libraries and
service areas in a single publication.
n
Inside every issue: trends, special features, information technology,
professional development, analyses, commentary, as well as a spread that
highlights new products and focuses on vendor- and technology-related news.
AmericanLibrariesMagazine.org
The American Libraries website delivers more than 100,000 pages with
continuously updated content.
n
Includes online editions of American Libraries in a searchable, visual
presentation with all original ads and e-versions of the twice-weekly
e-newsletter AL Direct.
n
Includes Latest Library Links—news about vendors and libraries—that is
refreshed all day. This is the go-to site for building a professional community
between and in addition to conferences.
n
Features breaking industry and ALA news and hosts two blogs: The Scoop
and E-Content.
n
Traffic consistently increases in the month preceding major ALA events,
proving that members have a high level of awareness of the website as a
timely, informative resource.
n
AmericanLibrariesMagazine.org is also available for roadblock advertising.
Digital Supplements
American Libraries publishes two digital supplements per year: State of America’s
Libraries in April and International Library Opportunities in September. They have
some of the highest readership of our online publications.
n
Low cost to reach tens of thousands of librarians with your products and
services, and ads are linked to your website.
n
Supplements are emailed to decision makers in libraries and remain archived
on AmericanLibrariesMagazine.org.
To advertise, contact Michael Stack | mstack@ala.org | 847-367-7120
PORTFOLIO OF PRODUCTS
American Libraries Direct
American Libraries’ award-winning twice-weekly e-newsletter, also known as
AL Direct, is delivered to more than 54,000 opt-in library professionals and
covers library activities, facilities, events, state and federal legislation, and news.
n
Delivers every Tuesday and Friday, exclusively to ALA members.
n
A responsive design for easy reading on a phone or tablet.
n
Ads placed high in this 10–12 links newsletter for immediate viewing.
n
Average open rate of 30%—more than 25,000 read each week’s newsletters.
n
More than 5,700 readers click on one or more links in each issue (46% click/
open rate).
American Libraries Live Free Webinars
NEW!
Please contact
Michael Stack for
exclusive rates
for this monthly
webinar.
Promote your products through this powerful new channel, which reaches
engaged librarians in a very direct way. These free-to-attend, hour-long online
events focus on key topics in the library publishing world and give sponsors the
opportunity to present products and suggest topics in a timeframe that works
for you. Our online webcasts have attracted as many as 2,000 registrants per
episode, and we expect similar results with this new medium.
n
Sponsors can present alongside other sponsors or take the full hour with an
exclusive sponsorship.
n
Each webinar will be promoted in a dedicated e-blast promotion,
e-newsletters, as well as American Libraries’ social media presence.
n
Receive email addresses for all registrants and attendees.
n
Receive follow-up information and feedback directly from attendees via
survey results and archive views.
n
Make a lasting impression: Attendees will receive a PDF of the slides, a
certificate of completion, and unlimited access to the video archive.
n
Perform live product demonstrations and share web content in real-time.
Sponsored Blog Posts
Submit a blog post to be featured in the next issue of AL Direct or on American
Libraries’ website. You get:
n
400 words for your post on AmericanLibrariesMagazine.org or 90 words for
your post in AL Direct.
n
Information in the post is hosted on your site or can be linked back to your
product page.
To advertise, contact Michael Stack | mstack@ala.org | 847-367-7120
PORTFOLIO OF PRODUCTS
Special Delivery
Exclusive standalone email that lets you communicate with 40,000 opt-in
ALA members.
n
A unique advertorial message that allows you to customize your company’s
advertorial message more cost effectively than a rented email list.
n
Fresh prospects—maximum of two Special Delivery mailings per week on a
first-come basis.
n
You can target specific audience, such as the public library section, specific
regions, or job titles.
n
Includes a headline and up to 500 words of copy, five images, and five links.
E-Product News and Special Exhibitor Offers
Vendor product emails reach our exclusive 40,000 opt-in ALA member list.
E-Product News is delivered monthly and Special Exhibitor Offers goes to all
ALA Conference meeting registered attendees—a list exclusive
to ALA—plus the 40,000 opt-in members. So whether you have
a message for right now, or right before conference, we have an
email for you.
n
Includes a brief description, an image and a link to your
products, equipment, and services.
n
Special Exhibitor Offers also include a customized exhibit floor
map to pinpoint your booth location.
American Libaries Dewey Decibel Podcast
Dewey Decibel is a monthly podcast series from American Libraries. Since its
debut in April 2016, host and American Libraries’ Associate Editor Phil Morehart
has guided listeners through conversations with librarians, authors, thinkers, and
scholars about topics from the library world.
n
Episodes are approximately 30 minutes long and cover such topics as historic
preservation, library security, the Andrew Carnegie Medals for Excellence in
Fiction and Nonfiction literature, and library architecture and design.
n
Episodes are available for streaming and download on SoundCloud and iTunes,
and are promoted on American Libraries, ALA, and Dewey Decibel’s own social
media streams.
n
Up to three advertising spots are available per episode, each 45–60 seconds
long. They will be read on air by host Phil Morehart.
To advertise, contact Michael Stack | mstack@ala.org | 847-367-7120
2017 EDITORIAL CALENDAR
January/February
AD CLOSE:
November 21
MATERIALS DUE:
November 24
Midwinter Meeting & Exhibits—
Atlanta: This special issue is
a planning tool for Midwinter
attendees.
June
AD CLOSE:
April 27
MATERIALS DUE:
May 2
BONUS DISTRIBUTION at Midwinter
and state association conferences
March/April
AD CLOSE:
January 26
MATERIALS DUE:
January 31
BONUS DISTRIBUTION at ALA
Annual Conference and Exhibition
July/August (online only)
Update on the Center for the Future
of Libraries: Trends, insights, and
highlights of the future of libraries.
AD CLOSE:
2017 Class of Emerging Leaders:
This program enables newer library
workers to participate in problemsolving groups, network with
peers, gain an inside look into ALA
structure, and have an opportunity
to serve the profession in a
leadership capacity.
July 11
July 6
AD CLOSE:
March 30
MATERIALS DUE:
April 4
Annual Conference wrap-up of
programs and exhibit hall news.
MATERIALS DUE:
September/October
AD CLOSE:
July 27
MATERIALS DUE:
August 1
May
Preview of Annual Conference and
Exhibition in Chicago: A planning
tool for the largest gathering of
librarians and library supporters on
the planet.
Library Design and Facilities
Showcase: The annual facilities
showcase spotlights new buildings
and the architects and designers
who create them.
November/December
Library Systems Report:
An extensive review of the
library systems vendors by
Marshall Breeding.
AD CLOSE:
September 28
MATERIALS DUE:
Midwinter Meeting & Exhibits—
Denver: A snapshot of must-dos
during the yearly Midwinter Meeting.
October 3
DIGITAL SUPPLEMENTS
State of America’s Libraries
AD CLOSE:
March 24
MATERIALS DUE:
March 31
Library trends of the past year are
detailed in this report, released
during National Library Week,
generally the second full week of
April.
IFLA
AD CLOSE:
July 13
MATERIALS DUE:
July 18
A special issue focused on the
international community as well
as covering the IFLA annual
conference. Print and digital
advertising packages available.
To advertise, contact Michael Stack | mstack@ala.org | 847-367-7120
RATES AND SPECIFICATIONS
American Libraries magazine (print and digital)
Digital Supplements
1X3X6X9X12X
1–2X3–4X
Full page
$5,130 $4,925 $4,776 $4,586 $4,104
Full page
$3,500 2/3 page $4,114 $3,950 $3,830
$3,678 $3,291
1/2 page
$2,500$2,000
1/2 page
$3,586
$3,442 $3,338 $3,206 $2,869
1/4 page
$1,500
1/3 page
$2,580 $2,477 $2,402
$2,307 $2,064
1/4 page
$2,155
$2,068 $2,006 $1,926 $1,724
1/6 page
$1,652 $1,586
$1,538 $1,477
$1,321
$3,000
$1,000
Rate per insertion
Ad Sizes (W x H)
Full page
7.875��x 10.5��
Add 0.125��bleed
2/3 page 4.5��x 9.25��
1/2 page
Horizontal
Vertical
6.375��x 4.5��
3.5��x 9.25��
1/3 page
Horizontal
Vertical
7��x 3��
2.25��x 9.25��
1/4 page
3.5��x 4.5��
1/6 page
2.25��x 4.5��
Color Surcharge
Trim Size
4-color, extra per ad: $2,935
2-color, extra per ad: $1,200
7.875��× 10.5��, saddle stitch.
Bleed, leave 0.125��each side over
trim. Bleed and oversize: no extra
charge. Vital matter for single
page: 7.125��× 9.75��.
Special Position
A 10% surcharge will be added to
the earned rate for guaranteed
special positions when available. This includes requests or
patterned positioning within the
same issue.
Cover Rates
Special position rates are available
for ads on II, III, IV, facing cover
II, and facing Table of Contents.
Please contact Michael Stack at
mstack@ala.org.
Inserts
For inserts and insert mechanical
specifications, please consult
Michael Stack, 847-367-7120 or
mstack@ala.org.
Ad Materials
Submission Guidelines
Advertisements in American
Libraries should be submitted as a
high-resolution PDF/X-1a file with
all Type 1 Postscript fonts embedded, using graphics of 300 dots
per inch, and CMYK color system
only. Full-page ads should be centered, without crop or registration
marks. Advertisements requiring
alterations may be assessed an
additional $50 processing charge.
To advertise, contact Michael Stack | mstack@ala.org | 847-367-7120
RATES AND SPECIFICATIONS
AmericanLibrariesMagazine.org
SIZE
1 MONTH
Premium Header
Leaderboard 728x90 Half-Page Vertical
300x600$2,000
Cube
300x250$1,000
COPY AND CONTRACT REGULATIONS
All advertising is subject to the publisher’s
approval. The publisher reserves the right
to refuse advertising. Advertisers and
advertising agencies assume liability for all
printed advertising content (text and illustrations) and also assume responsibility for
any claims against the publisher resulting
from that content. Cancellations are not
accepted after the closing dates for space
reservations. Covers and special positions
are noncancelable.
$2,500
American Libraries Direct
SIZE1–5X 6–11X
12X+
Premium Header
Banner
600x150 $3,600 $3,100$2,600
Horizontal Banner
500x80 $2,580 $2,080$1,580
Rate per insertion
Sponsored Blog Posts
AL Direct: $1,000; American Libraries Website: $1,500
Includes 90 words for your post in AL Direct or 400 words
for your post on AmericanLibrariesMagazine.org.
Special Delivery
Standalone Email: $4,500
Equivalent to full-page print ad converted to HTML.
American Libraries Live
Free Webinars
Please contact Michael Stack for information on exclusive
rates for this new monthly webinar.
Product News and
Special Exhibitor Offers
Print advertisers: Free; Non-advertisers: $1,250
Includes a product image (225 × 225), headline of up to
10 words, your website address, and a product description
of up to 50 words.
Dewey Decibel Podcast
$500 includes three 45–60 second spots.
Combo packages with AL Live webinars available.
General Information
COMMISSIONS
Agency commission is 15% of gross for recognized agencies. Manufacturing charges
are noncommissionable. There is no cash
discount.
FREQUENCY AND COMBINED RATES
To qualify for frequency rates, contracts
are required. Qualification is based on
insertions over a 12-month period. Advertisers owned by the same parent company
may combine their insertions to earn
frequency rates; a master contract is
required. Frequency rates can be earned by
any combination of insertions in the American Libraries publications. Special rates
may also be earned for the same ad running in a combination of these publications.
PAYMENT
First-time advertisers or agencies are
required to pay at the time of the initial
order. Other accounts are payable within
30 days of the invoice. Non-US advertisers are required to pay in US currency at
the time of each order. Advertisers and
agencies share dual liability for payment.
Contrary agreements between advertisers
and agencies, even if listed on insertion
orders, are superseded by this condition of
the American Library Association.
SENDING MATERIALS
Identify material by name of advertiser,
publication, and scheduled issue in lower
left corner of mailing label. Send contracts,
insertion orders, and correspondence to:
American Libraries
50 E. Huron St., Chicago, IL 60611
americanlibrariesadvertising@ala.org
p 847-367-7120, f 312-337-6787
To advertise, contact Michael Stack | mstack@ala.org | 847-367-7120
STAFF
LAURIE
BORMAN
SANHITA
SINHAROY
GEORGE
EBERHART
AMY
CARLTON
PHIL
MOREHART
Editor and Publisher
312-280-4213
lborman@ala.org
Managing Editor
312-280-4219
ssinharoy@ala.org
Senior Editor
312-280-4212
geberhart@ala.org
Senior Editor
312-280-5105
acarlton@ala.org
Associate Editor
312-280-4218
pmorehart@ala.org
TERRA
DANKOWSKI
REBECCA
LOMAX
PATRICK
BURKE
MICHAEL
STACK
Associate Editor
312-280-4216
tdankowski@ala.org
Art Director
312-280-4217
rlomax@ala.org
Advertising Assistant
312-280-4216
pburke@ala.org
National Sales Manager
847-367-7120
mstack@ala.org
50 East Huron Street Chicago, IL 60611 p 800.545.2433 f 312.337.6787 www.americanlibrariesmagazine.org