Meat @ HOFEX

Meat @ HOFEX will return from 8-11 May 2017 at the Hong Kong Convention & Exhibition Centre (HKCEC) in conjunction with HOFEX
2017 which is renowned as Asia’s leading food and hospitality tradeshow.
In 2015, the first Meat @ HOFEX was launched and quickly became the talk of the town. Top meat traders in Hong Kong like
Sutherland and nine overseas pavilions showcased various prime cuts and flew in meat experts all the way from Argentina,
Denmark, Hungary, Poland, Scotland, Spain, U.K., U.S.A and Wales, to demonstrate the best and unique meat cutting, preparing
and cooking techniques to the 38,053 visitors from around Asia. Meat @ HOFEX 2017, situated at Hall 5E of the HKCEC will continue
to bring these prime cuts and more to Asia – the ever-growing meat market!
MEAT @ HOFEX is the perfect platform to meet with high-calibre buyers
in the Asia Pacific region and enhance your brand image.
A top feature of HOFEX 2017, MEAT @ HOFEX will be prominently
promoted to our potential buyers in varies channels, such as leading
trade magazines, as well as HOFEX printed materials, E-newsletters and
onsite directional signage.
As high-end hotels and eateries proliferate in the region, demand for
quality meat is at all-time high, and a surge of visitors from home and
abroad are expected to come to HOFEX 2017 to browse and source
different kinds of prime meat, be it fresh, frozen, or processed.
The Heart of Asia easy access to many fastest growing markets, e.g.
China, Macao, Taiwan, the Philippines and Vietnam etc.
A Trading & Re-export Hub 95% of food consumed in Hong Kong is
imported, a further 25% of this $23 billion market is subsequently reexported to neighbouring countries and regions.
Growing Hospitality and Tourism Demand Hong Kong’s annual
tourism arrival is estimated to grow by 18% to 70 million in 2017 and to 100
million in 2023 and there will be 278 hotels with 77,980 rooms by 2017.
Considerable Purchasing Power
Hong Kong has a strong
economy combined with a wealthy population favours fine dining and
international cuisines. Growing affluent and middle class households in
China also represents attractive opportunities for F&B industry.
Guangzhou and Shenzhen, at Hong Kong’s doorstep, together with
Shanghai and Beijing are China’s four richest cities account for about 30
percent of all wealthy consumers.
Strong Visitor Profile We bring you the REAL BUYERS:
33%
General Manager, CEO, Proprietor and Owner
20%
Importers, Distributors and Wholesaler
62%
Industry Professionals – Purchasing Manager, Executive Chef,
F&B Director and Consultant, etc
(Based on HOFEX 2015 visitor report)
The first ever meat @ HOFEX was a huge success for us. We met with lots of quality buyers
Th
th
and importers of meat products. Meat supplying countries were consolidated at the
specialised meat hall creating a great atmosphere for boosting business interaction.
Mr Romeo Alfonso, General Manager, Sutherland Co Ltd
W
We look forward to the next HOFEX in 2017 and the opportunity to meet with meat buyers
from Hong Kong and throughout the region. HOFEX remains popular among our exporter
membership and we anticipate a similar level of high level interest in next year’s
show. Buyers can expect to observe and taste a wide variety of US red meat products at
HOFEX, ranging from the finest quality US aged beef and specialty pork, to a range of
processed meat items which fit in nicely to the increasing demand for convenience among
consumers in the region.
Mr Joel Haggard, Senior Vice President, Asia Pacific Region, US Meat Export Federation
H
HOFEX has become the most significant international food exhibition in the Far East and
an important meeting point for operators in the sector. For us, the opening of a meat section
in 2015 has given a new impetus to the fair.
Mr J.P. Garnier, Head of Exports AHDB (formerly EBLEX)
W
We had a 72 m2 stand for Hungary at HOFEX, with 3 co-exhibitors, each from the meat
sector. All of them said that their participation at HOFEX was successful, they could achieve
their objectives they set for this exhibition. All in all, HOFEX is a great opportunity for everybody
y from Asia. We really
who wants to find business partners from around the world, especially
hope that we can participate on the HOFEX 2017 exhibition as well.
Ms Katalin KERESZTURI, Project Manager, Hungarian Tourism Ltd
O
Our Exhibitors in the Meat @ Hofex were very satisfied with the contacts they
et as well as
made. Definitely, it helped us to promote the Argentine beef in the local market
in Asia and other countries and regions. We are looking forward to come back!
Mr Gustavo H.L. Fazzari, Consulate General of the Argentine Republic
The 2nd Butchery Skills Challenge - Hong Kong
International Culinary Classic
To promote the intricate art of butchery in Hong Kong and Asia,
the 2nd Butchery Skills Challenge will continue to test contestants’
practical skills, as well as their creativity, innovation and valueadding with good hygienic practices. This competition is part of
the globally renowned Hong Kong International Culinary Classic
which is also endorsed by World Association of Chef’s Societies
(WACS) and co-organised with Hong Kong Chefs Association.
Exhibitors can become sponsors of carcass of ox, lamb, pork,
chicken etc. to further enhance their exposure at the show.
The 5th Spanish Ham Slicing Competition
Organised by the Spanish Institute for Foreign Trade - ICEX and
the Spanish Trade Commission in Hong Kong, this one and only
event of its kind in town will gather professionals from hotels,
restaurants and stores to battle over their talented slicing style,
speed, quality, cleanliness and presentation.
Live Demo & Meat Talks
Globally famous butchery masters from local and overseas will
demonstrate the art of butchery, cultural sausage making, pork
pie making and provide insights on the Meat Trend, Sustainable
Farming, Organic Farming, Chefs’ Selection of Meat and Culinary
Criteria, Retailers’ Selection of Meat Criteria.
Hall 5E
Advertising Options
Cost
(size: 4mW x 2.5mH)
A)
Lightbox (Wooden-made)
US$3,850
B)
Lightbox (System-made)
US$2,820
C)
Poster Board (Foamboard in
System-made)
US$2,570
Space Only
US$450/m2
(min. 18m2)
Meat Package*
US$500/m2
(min. 9m2)
*Digital print foamboard background is not
included, please refer to Exhibitor Manual –
Form K for ordering
Organiser
Worldwide Coordinator
Southeast Asia Coordinator
Hong Kong Exhibition Services Ltd
Tel: +852 2804 1500
Fax: +852 2528 3103
Website: www.hkesallworld.com
Email: exhibit@hkesallworld.com
Contact: Abby Cheung
Overseas Exhibition Services Ltd
Tel: +44 (0)20 7840 2146
Fax: +44 (0)20 7840 2119
Website: www.allworldexhibitions.com
Email: hofex@oesallworld.com
Contact: Fiona Murray
International Expo Management Pte Ltd
Tel: +65 6233 6777
Fax: +65 6233 6768
Email: davin@iemallworld.com
Contact: Davin Er
www.hofex.com