Sponsorship report Southern women`s show

SHOW IN REVIEW
Southern Women’s Show Jacksonville
October 17 – 20, 2013
Prime Osborn Convention Center
THOUSANDS ATTENDED
Thank you for being a part of the 2013 Southern Women’s Show in Jacksonville. The 26th
annual show attracted thousands of guests and provided you with the opportunity to meet,
engage, connect and sell to this large audience. Media coverage generated millions of
impressions across the community and highlighted the show, celebrity guests, special
events, exhibitors and sponsors.
DEMOGRAPHICS
Age:
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
5%
7%
13%
25%
34%
16%
Race:
Caucasian
African American
Latino
Other
78%
16%
4%
2%
Marital Status:
Single
Married
Divorced
9%
68%
17%
Household Income:
$25 - $50,000
26%
$50 – $75,000
19%
$75 - $100,000
5%
$100,000+
17%
How many times have you been?
First Time
4%
2 to 3 Times
18%
4 to 8 Times
41%
9 to 15 Times
26%
16 or More
11%
Who did you come with?
By Myself
17%
Friends
35%
Family
55%
Co-Workers
1%
DELIVERING YOUR AUDIENCE
SPECIAL GUESTS
Celebrity appearances attracted media attention and guests. From Jessica Robertson
of A & E’s Duck Dynasty and top chefs, to coupon experts and motivational speakers, a
superior line-up of special guests inspired and entertained.
Jessica Robertson,
A & E’s Duck Dynasty
Chef Mike Stevenson,
Cookbook Author and Chef
Heather Post,
The Etiquette Seed
POWERFUL PARTNERSHIPS
Thank you to our sponsors. Outstanding sponsors and partners extended the reach
of the show and created exciting and interactive features within the show.
MILLIONS OF IMPRESSIONS
The show was promoted through an aggressive paid and promotional advertising campaign
designed to spread the word, attract a qualified audience, promote your participation and
generate leads. The campaign generated outstanding live coverage and TV, radio, and print
exposure, and onsite interaction with thousands of show guests.
Impressions
Television Advertising
4,173,458
Radio Advertising
3,344,309
Newspaper Advertising
3,729,158
Official Show Program
40,000
Specialty Publications
1,597,533
Public Relations
618,073
Official Show Website
79,846
E-Newsletters
40,037
Billboards
2,394,446
Total Impressions
16,016,860
TELEVISION ADVERTISING
Paid and promotional spots, on air promotions, online contests, live coverage, E-Newsletter
campaigns, Facebook and Twitter were combined to reach millions of women and families
and promote your name across the viewing market. These station partners alone resulted in
4,173,458 media impressions.
90 Spots
3,274,441 Impressions
22 Spots
137,996 Impressions
60 Spots
138,000 Impressions
156 Spots
30,394 Impressions
31 Spots
583,723 Impressions
1 Interview
8,904 Impressions
RADIO ADVERTISING
Paid and promotional spots, live liners, contests and interviews were designed to capture
listeners’ attention and drive traffic to the show. The range of stations ensured that
listeners of many formats heard about the event and were invited to attend. The radio
campaign resulted in 3,344,309 impressions.
108 Spots
128 Spots
102 Spots
110 Spots
533,000 Impressions 501,500 Impressions 629,600 Impressions 988,804 Impressions
60 Spots
91 Spots
431,651 Impressions 95,290 Impressions
140 Spots
152,464 Impressions
1 Interview
12,000 Impressions
PRINT ADVERTISING
Advertisements in The Florida Times-Union and regional magazines
heightened awareness for the show and sponsors. The ad campaign
promoted show features, stage schedules, celebrity guests, sponsors
and exhibitors to activate the interest of readers. Exposure included:
 19 ads in The Florida Times-Union resulting in 2,817,250 impressions.
Online ads and articles resulting in an additional 911,908 impressions.
 Official Show Program distributed through the October issue of
Health Source Magazine to 40,000 subscribers with an additional
5,000 copies of the program distributed onsite.
 Print and online ads in Money Pages, Florida Star, 904, Jacksonville
Magazine, Health Source Magazine, Family Magazine, Country
Register, Financial News and Folio Weekly to a potential reach of
1,597,533 readers.
PRINT ADVERTISING
Official Show Program
RADIO & PRINT TRADE
To generate additional media exposure, local radio stations
partnered with the show to conduct ticket giveaways, interviews
and on air promotions. Community newspapers and magazines
across the state ran advertisements and listed the show in their
calendar of events. Combined, this increased awareness
through fun on air and in paper contests for both listeners and
readers.
Radio Trade Value: $12,400
Print Trade Value: $6,998
PUBLIC RELATIONS
A dedicated Public Relations team generated coverage in numerous publications and
websites. Press releases, media alerts and personal outreach resulted in 618,073
impressions.
WEB & SOCIAL MEDIA
 79,846 web impressions on the Official Show Website
 Weekly status updates to over 4,200 Facebook fans
 109 Twitter followers
 Six E-Newsletters to a database of subscribers resulting
in 40,037 impressions
OFFSITE EXPOSURE
Money saving coupon and ticket offers drove attendance.
 Discount coupons were distributed at a local Chick-fil-A
restaurant and Dillard’s store.
 Thousands of advance discount tickets were sold at 76
Walgreens stores.
 Thousands of complimentary admission tickets were distributed
to sponsors, exhibitors and local retailers.
 350 tickets were distributed at 14 local Chevrolet dealerships.
Hundreds of posters, table tents and register cards decorated
Walgreens Posters
the city and built awareness locally.
 Posters were displayed at Belk and Dillard’s department stores,
Chick-fil-A, 14 Chevrolet dealerships, 20 Publix stores, 76 Walgreens stores, the
Riverside Arts Market and the St. Augustine Premium Outlets.
 Local ambassadors distributed signage to local boutiques, restaurants, salons, etc. to
generate exposure and buzz about the show.
OFFSITE EXPOSURE
Posters
Tickets
Coupons
BILLBOARDS
Billboards attracted attention. Twenty billboards located at key intersections in Jacksonville
were displayed for four weeks prior to the show, generating an estimated 2,394,446
impressions.
SCENES FROM THE SHOW
OUTSTANDING EXHIBITORS
LaGrace Cosmetics
91.7 The Promise
A & B Marketing, Inc. - Rainsoft
A Million Bucks Boutique
A Spice Above
A1A Solar Contracting, Inc.
Absolute Wellness Group
Accessories & More/The Artist Jay Jewelry
Adjective Boutique
Aerosoles
Affordable Water
Airbrush Makeup Magic
All Natural Dips
All of Us
Allstate Insurance Company
Alpha Foundation Specialists
Alpine Helen-White County CVB
Amazing Dresses
American Kidney Fund
American Red Cross
American Travel Partners, Inc.
Artist Series
Atlantic Eye Institute
Avon in Action Team
AWB Promotions
b4SCRUBS
Bamboo Pillow
Bath Fitter
Bath Planet & Granite Transformations
Beach Bum Bath & Body
Beaches Facial Plastic & Nasal Surgery Ctr
Beaches of Fort Myers & Sanibel
BeachMint, Inc.
Beau Ties
Beauticontrol
Belk
Better In Colour
Biondo Jewelry
BJ's Wholesale Club
Blissful Wellness Medical Weight Loss Ctrs
Blue Ridge & Great Smoky Mountains
Bobbles, Bangles & Bling
Brazilian Bra Straps
Brown Fertility Associates
C & L Travel Marketing Corp.
Capital Bee Company
Castle Innovative Products
Charles Schwab
Chevrolet
Chick-fil-A
Christian Science Reading Room
Christmas Galleria
Clara White Mission
Click Heaters
Coastal Dermatology & Med Spa
Colesce Fashions
Cook's Heat & Air Conditioning
Creative Accents FL
Cruise Planners
Cutco Cutlery
D & R Enterprises LLC
D&K Sales / Classy Cross Roads Boutique
Danielle Gunn Enterprises
Dantes 925 Sterling Silver Jewelry
Deerwood Lake Chiropractic
Dept of Business & Professional Regulation
Designed Alliance
Designer Pet Mfg.
Designs by Alex Simkin
Dillard's at St. Johns Town Center
DirectBuy of Greater Jacksonville
Diva Daisies, LLC
Dove Chocolate Discoveries
Dr. Ted Brink & Associates
Dreams Come True of Jacksonville
Earth Works Garden Center
Easy Living Products - Go! Sticky
Easy Living Products - Power Steam Pro
EcoWater Systems
Edwin Watts Golf Academy
Elegant Accents, Inc.
Elite Cosmetics
Elite Look Productions / Elite Look Tanning
Empower Preventive Medicine, PA
En Masse Marketing - Power Bank
En Masse Marketing Corporation
En Masse Mkt Corp - Flameless Candle
OUTSTANDING EXHIBITORS
Essential Pockets, LLC
European Wax Center - Fleming Island
Exotic Topic
Family Support Services of North FL, Inc.
Family! Magazine
Famous Amos Cleaning Services Inc.
Figuera Tree
First Coast Financial Group Inc.
First Coast Magazine
First Coast No More Homeless Pets
Flagler Hospital Bariatric Surgery Center
Florida Career College of Jacksonville FL
Florida Lottery
Forever Beautiful by Docworks, Inc.
Fran's Boutique & Salon
Frankincense & Myrrh
Gilliom Audiology, P.A.
GLC Select Inc. - Pony Magic
Glory Foods
Goodie 2 Shoes
Grapes & Olives On Tap
Gulf Coast Dermatology
Gutter Cap
Gutter Helmet of North Florida
Happy Feet
Happy Pappys Glowing Balls
Hawaiian Moon
Healthy Soy Candle
Heavenly Dips
Heritage Makers
Home Makeover Systems
Hope at Hand, Inc
Hope Children Center International
Hormone Health and Weight Loss
Hubbard House, Inc.
I Lipo Body Slimming Laser
I Rest My Case, Inc. Pillowcase Designs
Ideal Products USA - Moon Glow Jewelry
Idol Fashions
IHRS
InfiniteAloe
InfinityBelt
Innovative Concepts
Isagenix
It Works! That Crazy Wrap Thing!
J & J Lulas
Jacksonville Fire Station
Jacksonville Homes for Heroes
Jacksonville Magazine
Jacksonville Pet Funeral Home & Crematory
Jacksonville Public Library
Jaime's Bowtique
JAM Sales - Bravage
JAM Sales - Stove Top Grill
JEA
Juice Plus/Tower Garden
Just Because IYQ!
Just Love with Love, LLC
Justice Coalition
Kennedi's Closet, A Children's Boutique
Kitchen Craft
Kitchen Solutions
La Dolce Vita Luxury Spa &
Serenity Oasis, Inc.
Lashes and Cosmetics
Lemon - Aid Organics
Lifestyle Marketplace Sheets
Lifetime Enclosures, Inc.
Light Up Lip Gloss
London Specialties Co.
MA International Trading Co., Inc.
Mad Maggie's
Madame Ruby Psychic
Maggie's Doggie Boutique
Mahatma Rice
Martha's Mix
Mary Kay Cosmetics
Maximized Living
McDonald's
Medifast Weight Control Centers
Mel & Zoe
Miche
Mighty Cold Towel
Milo's Tea Company
Miracle Windows & Sunrooms Inc.
Mix It Up
Money Pages Inc.
OUTSTANDING EXHIBITORS
MoniQ Safety Measures
Monkey Bars Storage
Moonlight Diva Emporium
My Sister's Treasures
Naturally Yours
Neatfold!
Nerium International
New Generation Balance
New York Shades
Norwex
Notes of Love Christian Gifts & Beyond
Nugz Jewelry
Origami Owl Living Lockets
Passion Parties
Peck Bulgin Wealth Management
Perfect Accents
Perfect Fit Toe Rings
Perfectly Posh
Perfectly THIN*Naturally Yours!
PINK IS POWERFUL
Plexus Worldwide
Pockos, T/A Shabby Chic
Polli Water Beads
Pour Moi, LLC
Power Crunch
Prestige Products Direct
Prestige Products Direct/East Coast Flavors
Prestige Products Direct/Enchanted Eyes
Prestige Products Direct/Migi Nail Art
PRP Wine International (Jacksonville)
Prudential
Publix
Pulleez International Inc.
Pure Radio AM 1320 & FM 103.7
Pure Romance by Paula and Joyce
R&R Export Enterprise, Inc
Rainbow Sales & Service
Rayne, inc
RE/MAX Sterling
Real Time Pain Relief, LLC
Redneck Brands LLC
Rhineland Cutlery
Rivertown Tervis Tumblers
Rodan and Fields Dermatologist
Ruby's Unique Taste & Treasures
S 3S JEWELRY
SAFE Pet Rescue
Safe Touch Security Systems
Salena's Accessories
Samaritan's Purse/Operation Christmas Child
SAS Shoemakers
Scentsy Wickless Candles
Sensational Southern Charm
Serendipity
Sessions Modeling Agency
Shelf Genie
ShuffleandDine
Silcox Contracting Inc.
Silver-Sun
Simply Bracelets
Sleep Number
Smooch Accessories LLC
Sogno di Donna Inc.
Southern Destinations
Southern Peanut Growers
St. Augustine Premium Outlets
State Farm Insurance
Straight For You
Studio 59
Styles Extended
Super Stretch Lid
Superior Carpet Care & Restoration, LLC
Surprise Parties
That's A Good Idea
The Back Bean
The Florida Star
The Florida Times-Union
The Golden Touch
The Hip Klip
The Lasik Vision Institute
The Laura Lynn Collection
The Law Office Of Robert Gibson, PA
The Memory Builders
The Sherwin-Williams Co.
The White Chandelier
Therapeutic Innovations
Think Tank Products
OUTSTANDING EXHIBITORS
Thinkerbell's Handmade Wearable Art
Thirty-One Gifts
Thomas & Associates
TMT Fashion Productions LLC
Toni&Guy Hairdressing Academy
Too Chic For You
Top of the Line Designs
Top Secret Haircessory
Toys for Tots - US Marines
Traci Lynn Fashion Jewelry
Travel Opps
Treasure Chest/ABZ Engraving
Tupperware
Uniks Fashion
Unique Designs by Wanda
United Healthcare Medicare Solutions
Vector Security
Velata - DELICIOUS Fondue
VibaBody Slimmer
Visit Gainesville
Visit Tallahassee
Vitamist Spray Vitamins
Voice for Children
Water Equipment Technologies
Weight Loss Surgery - Michael Baptista, MD
Wildtree
Wine and Canvas
Wise Enterprises
WJXT / TV4
Xtreme Whitening LLC
Zan's Bazzar Salon & Boutique
Zipfizz Healthy Energy Drink Mix
JOIN US IN 2014
The quality of the show depends on the quality of our exhibitors.
Thank you for helping us to create a wonderful event for show guests.
Next year’s show is scheduled for
October 16 - 19, 2014
at the Prime Osborn Convention Center.
Mark your calendar now!
For more information:
Elisha Jernigan
Chelsea Ginyard
Ashton Dreyer
Show Manager
Assistant Show Manager
Assistant Show Manager
ejernigan@southernshows.com cginyard@southernshows.com adreyer@southernshows.com
Click here to apply for the 2014 Southern Women’s Show Jacksonville.