NURMI #7

NURMI #7
CATALOGUE
COLLECTION // FW2014
Nurmi - a sustainable clothing label
from Lahti, Finland - creates clothes
and accessories where the nordic
tradition of minimalism and longlasting design goes hand in hand with
true sustainability.
// SUSTAINABLE
STYLE
We want do our part in changing the
way the whole fashion industry works
towards a more sustainable future. This
means building a label which doesn’t
just talk about sustainability but rather
makes concrete actions to truly make it
happen.
For us sustainability means quality,
long-lasting
design,
ecological
materials,
environmentally-friendly
production process, ethical working
conditions and most of all, clothes that
you will cherish forever.
// TRANSPARENCY
An important part in sustainability is
transparency throughout the whole
production chain and openness in all
business activities.
We spend hours and hours searching for
the best suppliers and partners and work
only with those who are transparent.
When it comes to the supply chain, its
crucial to know everything about it - and
we want to share this information with
you.
// NO MORE
FAST FASHION
The Nurmi garments are divided
loosely into collections but many of the
items will continue their life also in the
following collections.
This is why we don’t think of only
one season when designing a new
collection. It is more so a continuous
process where we improve the existing
styles and design new items which will
complement the older ones.
The straightforward yet functional
design of Nurmi garments form the
cornerstones of a wardrobe.
// CHERISH
FOREVER
// MATERIALS
We use only materials that
are produced ecologically and
ethically but are at the same
time durable and of high quality. The materials for Nurmi
garments are sourced from many
different countries around the
globe: Finland, Turkey, China,
India and Romania.
You can find detailed information
about the origin of each material
from this catalogue and from our
website.
HEMP
PURE WASTE FABRICS
Hemp is naturally ecological:
As it grows well without many
nutrients it requires no synthetic
fertilizers. Hemp needs little
irrigation and it can grow in arid
regions.
The pure waste materials we use
are made 100% out of recycled
pre-consumer waste. By using
discarded waste as raw material
of fabrics we can significantly
reduce the enviromental impact
of the material production.
The strong and durable hemp
also outcompetes other weeds,
making the use of synthetic
herbicides unnecessary.
The 100% European hemp we
use has similar look and feel as
linen. The hemp / organic cotton
denim is durable yet soft.
ORGANIC COTTON
Organic cotton is cultivated
without using synthetic fertilizers
or pesticides. The production
enhances
biodiversity
and
causes as little impact on the
environment as possible. The
use of GMOs is prohibited.
A certificate admitted by an
external audit ensures that
cotton is produced organically.
All the organic cotton used in
Nurmi collection is certified
(GOTS or IMO).
The waste sourcing, processing,
spinning and weaving is operated
by Pure Waste textiles, a new
innovative Finnish company.
They source the waste and textile
clips from clothing factories and
fabric manufacturers all around
the world and cooperate with the
factories to produce high-quality
pure waste fabrics.
LEFTOVER FABRICS
There can still be found a lot
of dead stock fabrics which
are leftovers from Finnish
textile industry. Rolls and rolls
of fabrics have been laying
around for years in warehouses
untouched.
We have been searching through
those fabrics and picked out the
best and most high-quality ones
to create limited edition styles.
// LOCAL
PRODUCTION
Nurmi garments and accessories are
produced in Finland and in Finland’s
Southern neighbor Estonia.
We work closely with all the factories
and cooperate only with production
places that we can trust. More
information about our suppliers can be
found from our website.
// WOMEN
FEODORA // WOMEN’S BLAZER
DAHLIA // WOMEN’S BLAZER
DANA // WOMEN’S BLAZER
// Color: light blue
// Sizes: S-L
// Material: 100% organic cotton
//GOTS certified organic cotton is grown,
spun & woven in Turkey
// Color: gray/black
// Sizes: S-L
// Material: 100% European hemp
// Material processed, spun & woven
in Romania
// Color: black
// Sizes: S-L
// Material: 100% European hemp
// Material processed, spun & woven
in Romania
DAPHNE // WOMEN’S JERSEY KNIT
ALMA // WOMEN’S JERSEY KNIT
ERIKA // WOMEN’S JERSEY KNIT
// Color: black
// Sizes: S-L
// Material: single jersey
96% organic cotton, 4% elastane
// GOTS certified organic cotton is
grown, spun and woven in Turkey,
in the area of Izmir
// Color: blue
// Sizes: S-L
// Material: single jersey
96% organic cotton, 4% elastane
// GOTS certified organic cotton is
grown, spun and woven in Turkey,
in the area of Izmir
// Color: black
// Sizes: S-L
// Material: single jersey
96% organic cotton, 4% elastane
// GOTS certified organic cotton is grown,
spun and woven in Turkey, in the area of Izmir
AADA // WOMEN’S TUBE DRESS
CLARA // WOMEN’S TUBE DRESS
// Color: black
// Sizes: S-L
// Material: single jersey
96% organic cotton, 4% elastane
// GOTS certified organic cotton is
grown, spun and woven in Turkey,
in the area of Izmir
// Color: gray melange / black
// Sizes: S-L
// Material 1: 70% recycled cotton,
30% recycled polyester from India
// Material 2: 96% organic cotton jersey,
4% elastane. GOTS certified organic
cotton is grown, spun and woven in
Turkey, in the area of Izmir
FRIDA // WOMEN’S DRESS
GILLIAN // WOMEN’S DRESS
GINA // WOMEN’S DRESS
GRACE // WOMEN’S DRESS
// Color: light blue
// Sizes: S-L
// Material: 100% organic cotton
//GOTS certified organic cotton is
grown, spun & woven in Turkey
// Color: beige/black
// Sizes: S-L
// Material 1: surplus fabric (70% modal,
30% polyester)
Material 2: surplus fabric (65% modal,
35% polyester)
// Materials leftover from Finnish clothing
industry
// Limited edition
// Color: black/multicolor
// Sizes: S-L
// Material 1: surplus fabric (polyester/
viscose blend)
// Material 2: surplus fabric (wool/acrylic
blend)
// Materials leftover from Finnish clothing
industry
// Limited edition
// Color: gray
// Sizes: S-L
// Material: surplus fabric (100% cotton)
// Material leftover from Finnish clothing
industry
// Limited edition
FANNI // Women’s dress
FIONA // Women’s dress
ELLI // Women’s dress
ELISE // Women’s dress
// Color: black
// Sizes: S-L
// Material: single jersey
96% organic cotton, 4% elastane
// GOTS certified organic cotton is
grown, spun and woven in Turkey,
in the area of Izmir
// Color: blue
// Sizes: S-L
// Material: single jersey
96% organic cotton, 4% elastane
// GOTS certified organic cotton is
grown, spun and woven in Turkey,
in the area of Izmir
// Color: black
// Sizes: S-L
// Material: single jersey
96% organic cotton, 4% elastane
// GOTS certified organic cotton is
grown, spun and woven in Turkey,
in the area of Izmir
// Color: blue
// Sizes: S-L
// Material: single jersey
96% organic cotton, 4% elastane
// GOTS certified organic cotton is
grown, spun and woven in Turkey,
in the area of Izmir
FIA // Women’s TOP
FREJA // Women’s TOP
// Color: black with print
// Sizes: S-L
// Material: single jersey
96% organic cotton, 4% elastane
// GOTS certified organic cotton is
grown, spun and woven in Turkey,
in the area of Izmir
// Color: black
// Sizes: S-L
// Material: single jersey
96% organic cotton, 4% elastane
// GOTS certified organic cotton is
grown, spun and woven in Turkey,
in the area of Izmir
Anita // Turban
CAROLA // Turban
// Color: black
// Material: single jersey,
96% organic cotton, 4% elastane
// GOTS certified organic cotton
is grown, spun and woven in
Turkey, in the area of Izmir
// Color: gray melange
// Material 1: 70% recycled cotton,
30% recycled polyester from
India
ENNI // Turban
// Color: blue
/// Material: single jersey,
96% organic cotton, 4% elastane
// GOTS certified organic cotton
is grown, spun and woven in
Turkey, in the area of Izmir
// MEN
Dante // Men’s shirt
GAVIN // Men’s shirt
FELIX // Men’s shirt
GLENN // Men’s shirt
// Color: gray/black
// Sizes: S-XL
// Material: 100% European hemp
// Material processed, spun & woven
in Romania
// Color: black
// Sizes: S-XL
// Material: 100% European hemp
// Material processed, spun & woven
in Romania
// Color: light blue
// Sizes: S-XL
// Material: 100% organic cotton
//GOTS certified organic cotton is grown,
spun & woven in Turkey
// Color: dark blue / light blue
// Sizes: S-XL
// Material 1: surplus fabric (100% cotton)
Material 2: surplus fabric (50% cotton,
30% polyester, 20% linen)
//Leftover from Finnish clothing industry
// Limited edition
FARID // Men’s henley shirt
Filip // Men’s henley shirt
// Color: black/gray
// Sizes: S-XL
// Material 1: 100% GOTS certified
organic cotton grown, spun and
woven in Turkey, in the area of Izmir
// Material 2: 100% European hemp,
processed, spun & woven in Romania
// Color: gray melange / black
// Sizes: S-XL
// Material 1: 70% recycled cotton,
30% recycled polyester from India
// Material 2: 100% European hemp,
processed, spun & woven
in Romania
Frasier // Men’s T-shirt
FraNCIS // Men’s T-shirt
FARREL // Men’s T-shirt
ERIK // Men’s T-shirt
EMIL // Men’s T-shirt
// Color: gray melange / black
// Sizes: S-XL
// Material 1: 70% recycled cotton,
30% recycled polyester from India
// Material 2: 100% European hemp,
processed, spun & woven
in Romania
// Color: black/blue
// Sizes: S-XL
// Material 1: 100% organic cotton jersey
// Material 2: 100% woven organic cotton
// GOTS certified organic
cotton is grown, spun and woven in
Turkey, in the area of Izmir
// Color: black with print
// Sizes: S-XL
// Material: 100% organic cotton
single jersey
// GOTS certified organic cotton
is grown, spun and woven in
Turkey, in the area of Izmir
// Color: black with print
// Sizes: S-XL
// Material: 100% organic cotton
single jersey
// GOTS certified organic cotton
is grown, spun and woven in
Turkey, in the area of Izmir
// Color: gray with print
// Sizes: S-XL
// Material: 70% recycled cotton,
30% recycled polyester from
India
// JEANS
NURMI Jeans
Nurmi jeans are designed to last for a long time as an
essential part of your wardrobe. The jeans are made with
respect for the environment and people around us so they
don’t just look good – they are also good from inside.
No chlorine bleached is used. Enzymes are used to improve
the smoothness, strenght and weight of the fabric. Dyed
with low impact dye stuff. Fixation is 70% or more, no
salt is added to dye bath. No heavy metal content. Heat
reclamation and water filtration on site.
// Design & fit
The pure waste denim is not dyed at all. The light blue color
on the surface is the result of using cutting waste of indigocolored denim fabric. The color of the reverse side is natural
which is made by using undyed yarn waste.
There is one style for men and one for women which
both come in colors indigo blue and smokey blue. The
fit is designed to be slim but not super skinny and style
minimalistic. Waist is just high enough to be comfortable
to wear and it fits to many different body shapes. All details
are carefully thought and executed with great preciseness.
// MaterialS
The hemp denim is 55% hemp and 45% organic cotton.
Organic cotton is grown in Turkey and certified organic by
Institute for Marketecology (www.imo.ch). Hemp is grown
in China. The yarn is spun and the fabric is woven in China.
The fabric production is operated by Hemp Traders – a well
established company from USA dedicated to sustainability.
The pure waste denim is 100% recycled cotton. The warp
yarn is made out of cutting waste from Chinese jeans
factories and weft yarn is made out of yarn waste from
Chinese spinning mills. The waste sourcing, processing,
spinning and weaving is operated by Pure Waste textiles, a
new innovative Finnish company.
The material of pocket pouches is 100% GOTS certified
organic cotton from Turkey. Jeans label is recycled inner
tyre tube which is cut & engraved with laser in Helsinki,
Finland by Laser Cut Studio.
// Dyeing of fabric
The dyeing process on the hemp denim begins with
dyeing the yarn before it is woven. One yarn is dyed indigo
blue, while the other is left natural. Then they are woven
together.
// Production
The cutting, sewing and finishing is made in a small town
in Eastern Finland, Keitele. There is located the biggest
jeans manufacturer in Scandinavia, M.A.S.I. Company Oy.
The Nurmi jeans are made from start to finish in Keitele by
talented factory workers. The pocket pouches are printed in
Lahti, Finland, by UNQ Designs.
The ecological and ethical aspects are taken well into
consideration. In Finland the environmental laws are strict,
workers rights are good, working conditions excellent and
wage level one of the highest in the world.
// FiniShing
No other finishing applied than light water wash. It gives the
material a soft feel and pre-shrinks the jeans. This way the
jeans are more comfortable to wear from the beginning and
you know which size to choose.
// Care & washing
Reduce washing by hanging your jeans outside or by putting
them in freezer. Save energy and wash inside out at 30°C
with environmentally friendly detergent. Line dry.
The older the jeans get the better they become – so please
cherish them for many years to come!
GRETA // WOMen’s Jeans
// MEN’S Jeans
// Color: smokey blue
// Sizes: W25-34/L32-34
// Fit: slim
// Material: 100% recycled cotton
GUSTAF // MEN’S Jeans
// Color: smokey blue
// Sizes: W28-36/L32-34
// Fit: slim
// Material: 100% recycled cotton
BeTH // WOMen’s Jeans
// WOMEN’S Jeans
// Color: indigo blue
// Sizes: W25-34/L32-34
// Fit: slim
// Material: 55% hemp,
45% organic cotton
BECK // MEN’S Jeans
// Color: indigo blue
// Sizes: W28-36/L32-34
// Fit: slim
// Material: 55% hemp,
45% organic cotton
CONNECT
info@nurmiclothing.com
www.nurmiclothing.com
facebook.com/nurmiclothing
twitter.com/nurmiclothing
instagram/nurmiclothing
PHOTOS
Antti Ahtiluoto
Models
Miika, Pirita, Nora, Jarkko
HAIR
Minna Lounakoski
nurmiclothing.com